Questionnaire On Retail Store
Questionnaire On Retail Store
Questionnaire On Retail Store
Respondent
The more colours are offered for you to choose from, the more likely
you are going to buy the product.
7
You prefer the style of a product but you cannot find the right colour,
you would choose not to buy. ( 1 is strongly disagree and 7 is strongly
agree to all questions)
5
Your interest towards a product can be raised if you can see it clearly.
5
10
You would like to buy the product only when you have already check it
clearly. ( 1 is strongly disagree and 7 is strongly agree to all questions)
4
11
12
13
You would make a purchase easily when you are in a good mood.
4
14
Product items are placed according to colour could allow You to find
them more easily.
5
15
You do not mind spending your time on finding the fashion item that
suit you most.
4
16
You think it is acceptable to find the fashion item that fits you from a
mess.
4
17
18
19
When you are waiting for payment, you would pay attention to product
items placed nearly.
5
20
21
4
22
23
24
Your always want to find out where does the scent come from when
there is one.
5
25
26
27
28
29
30
Frequent change of the window display help you to learn about the new
merchandises in H&M.
5
31
If the item you like appears in the window display, your desire of buying
it will be stimulated.
5
32
33
34
35
Signage in form of tags offer you more information about the product.
(e.g. Price, material)
5
36
The more information you have got about a product, the more likely
you will buy it.
5
37
Your age
22
38
39
Your gender
Male
40
Your income
11000
41
Your occupation
Other
*
2. Do you feel the design and layout of a store affect your overall
shopping experience?
Do you feel the design and layout of a store affect your overall shopping
experience?
*
3. When visiting stores do you pay attention to the displays?
*
4. Would creative window displays attract you in to a store?
*
5. Do you feel displays increase your interest in products?
*
6. Is visual merchandising a factor you consider when deciding which
stores to visit?
*
7. In your opinion do you feel visual merchandising could be considered
and art form?
In your opinion do you feel visual merchandising could be considered and art
form?
*
8. Do you consider visual merchandising to be a creative expression or
selling strategy?
*
2. Please select your age range
Please select your age range 16-18
19-21
22-24
25+
*
3. When you are shopping for clothes would you say that you take
notice of the shop window displays?
When you are shopping for clothes would you say that you take notice of the shop window displays
No
Sometimes
*
4. Have you ever bought an item of clothing or an outfit you've seen in a
window display?
Have you ever bought an item of clothing or an outfit you've seen in a window display? Yes
No
*
5. Can you think of a memorable shop window display you've seen
recently, what shop was it and why was it memorable?
Can you think of a memorable shop window display you've seen recently,
what shop was it and why was it memorable?
*
6. Where do you do the majority of your clothes shopping?
Where do you do the majority of your clothes shopping? High Street
Online
Other (please specify)
*
8. Based only on it's atmosphere which is your least favourite clothing
or accessories shop to shop in and why?
*
9. Please tick ideas you'd be interested to see in a high street clothing
retail shop.(Tick as many as you like.)
Please tick ideas you'd be interested to see in a high street clothing retail shop.(Tick as many as yo
Refreshments area
Comfy seating area
Music corner (headphones playing albums for sale in the shop)
Artificial grass path
Different decor in every changing room
Artwork for sale on the walls
*
10. Do you have any ideas of your own that you would like to see in a
clothing and accessories retailer that would really make your shopping
experience more exciting?