Communication
Communication
Communication
knowledge and
capabilities
Communication skills
Digital literacy
Critical thinking
Problem solving
Self-management
Teamwork
Global citizenship
ABSTRACT
Using oral, written and interpersonal communication to inform, motivate and effect change is
one of Deakin Universitys eight Graduate Learning Outcomes. It is important for all Deakin
graduates to have mastered the generic skill of communication in order to attain employment,
be successful in their future careers and engage in professional written, oral and interpersonal
communication with colleagues, clients and the general public. It is important that units
and courses teach and assess communication skills in order to provide students with the
opportunity to develop what are important employability skills.
The following information is set out to assist academics at Deakin University to explore, create
and re-imagine what teaching and assessing communication as an outcome means.
TABLE OF CONTENTS
WHAT IS COMMUNICATION?
ORAL COMMUNICATION
WRITTEN COMMUNICATION
INTERPERSONAL COMMUNICATION
CULTURE
EMOTIONAL INTELLIGENCE
BODY LANGUAGE
ORAL COMMUNICATION
WRITTEN COMMUNICATION
10
HOW TO ASSESS
10
RUBRICS
11
11
13
13
DEAKIN RESOURCES
13
13
REFERENCES
14
15
WHAT IS COMMUNICATION?
Communication has traditionally been seen as verbal or non-verbal (Iksan et al. 2012).
However, our understandings of communication are based on a rapidly evolving field that
incorporates many different domains. These domains are not necessarily mutually exclusive
and can transcend a traditional perception. These domains include face-to-face interactions
(e.g. premium located meetings), digital literacy including, email and texting, social media and
virtual environments for instance, ePortfolios, Facebook, Twitter, and Instagram. The protocols
of communicating within each domain are different in regards to the length of message,
the texts used for specific communicative purposes, intended audience, acceptable norms,
nomenclature, spelling/grammar conventions, etc.
There are many elements to communicating effectively that individuals need to consider when
entering into some kind of communicative interaction. Some of these elements include. the
aim of the communication, level of formality (usually based on relationships of power and
purpose for the communication), consideration of audiences prior knowledge, cultural aspects
etc. Some elements specific to oral, written and interpersonal communication are listed below:
Oral communication
empathy
use of visual aids in a presentation
amount of information/detail in visual aides
provision of handouts
feedback from audience
engagement with audience
responding to questions from the audience
voice modulation
tone of voice
eye contact
presenters positioning within the room
Written communication
text type (e.g. report, case study, essay, reflective piece, annotated bibliography etc.)
appropriate length of document
structuring of the argument (usually presented as one main idea with supporting
evidence for each idea)
appropriate level of detail within document (e.g. presentation of supporting evidence,
referencing system)
ratio of white:black space (i.e., avoid long chunks of dense text)
font style/size
adherence to reference conventions (Harvard, APA, Vancouver etc.)
Communication skills 1
Interpersonal communication
emotional intelligence
body language
posture
sensitivity to the audience demonstrated through appropriate behaviour
active listening.
Communication skills 2
Written communication
applications
proposals
applications for promotion
letters
memos
emails
purchase orders
publications
reports
media releases
Oral communication
oral presentations
meetings
client interviews
Effective communication skills will be needed by graduates for tasks such as:
providing instructions
resolving conflicts
negotiating
sharing ideas.
Communication skills 3
Communication skills 4
Emotional intelligence
There is no one universally accepted definition for emotional intelligence, however, generally,
but in general these definitions all relate to being able to understand ones own emotions,
being able to regulate them and use emotions to guide our behaviour (Seema 2012).
Furthermore, emotional intelligence is about being able to understand other peoples emotions
and being able to respond to them in a culturally appropriate fashion (Seema 2012). Those
who have an awareness of their own emotions and those of others and can integrate this
information to guide their actions are said to have a high level of emotional intelligence (Seema
2012).
Emotional intelligence can be a useful tool for individual or team oral presentations or general
teamwork interactions (also refer to teamwork resource). For example, generally, when
giving an oral presentation the speaker can perceive the emotions of their audience and
use this information to guide their talk. In this instance if the audience conveys the message
of confusion via their facial expressions then the speaker will need to stop and clarify any
misconceptions the audience may have had prior to progressing further. It is still uncertain as
to whether emotional intelligence can be taught (Zeidner et al. 2002).
Body language
Communication is not just about verbal language but it is also about how our bodies are
positioned within space. For example, in some cultures, individuals using up a lot of space
via spreading their limbs and holding their head up are portrayed as being powerful whereas
the contrast is true for those curled up with their arms crossed and their head down (see
TED talks video). Students can learn to be more powerful and assertive in presentations/
job interviews by controlling their posture and use of space. That is not to say that students
should sit with their upper limbs in the air but they should not have their arms crossed and be
hunched over looking downwards. Cuddys TED talks video on Your body language shapes
who you are provide an overview of body language in regards to discussing the following:
1. why we use body language and how this is used amongst animals including humans
2. interesting research studies on body language
3. the relationship between body language and the mind (especially in giving a job
interview and giving an oral presentation)
4. the association between body language and the hormones testosterone and cortisol, and
5. how one can actively control body language.
Communication skills 5
Communication skills 6
Oral communication
Oral communication and public speaking can be one of the most confronting tasks for students
and any stress may be increased when the presentation is being assessed.
The following points give some guidance on how to teach oral communication:
place an appropriate weighting on the assessment this should be high enough to
recognise the importance placed on communication, but not so high that the assessment
causes undue stress
clearly identify what is being assessed (e.g. content, structure, eye contact). This can be
done by using a rubric such as those in Assessing communication skills and rubrics
below.
identify what will not affect the mark (e.g. hands shaking or voice tremors)
be aware of added complexity for students from diverse backgrounds
provide a safe environment for the students to present in:
acknowledge to the class that there will be significant variation in presentations due to
students previous experience in oral communication outside the specific course and the
university (e.g. sporting club participation or part-time job). Provide opportunities for
students who require more assistance.
model good oral communication in your lectures and tutorials
student preparation is very important
consider providing class time for trial runs. This can also provide opportunities for
students to highlight concerns and be used for academics and peers to provide formative
feedback
provide resources and opportunities for students to practice oral communication outside
of the classroom http://www.toastmasters.org.au/ or http://www.rostrum.com.au/
Wilder (1999) outlines the Five fears of public speaking; understanding what these fears are
can enable the academic to address them (Table 1).
Perfectionism
Bright, clever, successful people with high standards and high achievement.
When they have to speak they expect perfection and forget that it is about
communication, not perfection.
Panic
Avoidance
Trauma
(Wilder, L 1999)
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Tips and suggestions that can ease student anxiety associated with public speaking are
presented in Table 2 and are discussed further in Griffith University: Oral Communication
Tool Kit. Although these specifically focus on public speaking, they could also be applied to
decreasing anxiety with any form of oral communication.
Establish a routine of dialogue in the first class session to set the pattern for
subsequent weeks.
Icebreakers
Be forthcoming
Try to include some two-person tasks in first class. Then pyramid into a four-person
group, which pools ideas and reports outcomes to class.
Provide opportunities
Include regular opportunities in class for oral expression, building from small tasks
to larger tasks.
Provide feedback
Use peers to provide feedback this allows for both sides to benefit from the
experience.
Self-assessment
For formative and summative assessment ask students to evaluate their own oral
performance on pre-set criteria.
Classroom arrangement
Use seating patterns which allow eye contact between students, not just between
students and teacher.
Modular furniture
Use tables and chairs that arent fixed, if possible, as this allows moving from large
group to sub-groups.
Written communication
The three main components of written communication are:
1. Structure
2. Style
3. Content
Table 3 summarises points that can guide students in reviewing their written communication
in light of each of these components. These points can also be used to structure a lecture or
tutorial to teach written communication.
Communication skills 8
discipline specific guidelines e.g., Psychology normally has strict constraints regarding the how
to write Psychology reports
are the use of headings appropriate?
is there a logical introduction and conclusion?
Style
is it concise?
check for clarity, brevity, simplicity, and humanity (Zinsser 2010)
length of sentences and paragraphs
avoidance of jargon
suitable for the audience (e.g. final year students, general public)
avoidance of repetition
Content
Communication skills 9
Description
References
Oral communication
skills
A composite including:
appropriate vocabulary, speaking
voice, verbal techniques
(including silence) and ability to
engage the audience
Written
communication skills
Clarity of ideas
expressed
Organisation
Eye contact
Griffiths University:
http://www.griffith.edu.au/__data/assets/pdf_
file/0018/162720/oral.pdf
Delivery
Content selection
Accompanying
handouts
University of Hawaii:
http://manoa.hawaii.edu/assessment/resources/
rubrics/OC_rubric_presentations_2009-01-21.pdf
University of Hawaii:
http://manoa.hawaii.edu/assessment/resources/
rubrics/OC_rubric_presentations_2009-01-21.pdf
Communication skills 10
Rubrics
Some rubrics have also been designed to assess the contribution made by multiple students
within a team. Below are some examples of rubrics created by other institutions which may be
useful for you to design your own rubric to assess communication skills.
General rubric for both oral and written communication with expectations for beginners
through to professionals can be found at:
http://www.catl.uwa.edu.au/projects/communication
http://www.business.uwa.edu.au/learning/rubric-skills-criteria
http://www.ubalt.edu/merrick/student-resources/rubrics.cfm
The following website may be useful to use as a framework for developing your own
assessment rubric: http://edtechteacher.org/index.php/teaching-technology/assessmentrubrics
Guidelines for assessing Deakin Graduate Learning Outcome 2: Communication can be found
at:
AQF level 7 (Bachelor degree)
http://www.deakin.edu.au/__data/assets/pdf_file/0019/17236/aqf7.pdf
AQF level 8 (Graduate Certificate/Graduate Diploma Courses)
http://www.deakin.edu.au/__data/assets/pdf_file/0020/17237/aqf8.pdf
AQF level 9 (Masters degree)
http://www.deakin.edu.au/__data/assets/pdf_file/0016/17251/aqf9.pdf
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Task
Spiral evidence
- based
practice
Example
Communication skills
Pre-
Shop
Assistant
N/A
Observer
Replicator
Student observes
a doctor taking a
medical history and
writes a report.
Observe interpersonal
communication such as body
language, active listening and
posture
Report writing
Student takes a
medical history with
an actor portraying a
patient and responds
to scenarios and
provides reflective
feedback and writes.
Practice interpersonal
communication such as body
language
Report writing
Student takes a
medical history with
a real patient under
supervision and
provides reflective
feedback and final
report.
Demonstrate interpersonal
communication such as body
language, active listening, posture
Report writing
university
Simulation
Real Life
Scenario
User
Doer
An e-portfolio could be used as scaffolding approach across the course for students to evidence
the development of their communication skills.
There are pros and cons to each assessor, the following references may be of interest in regards
to who should assess communication skills:
Cooper, C & Mira, M 1998, Who should assess medical students communication skills:
their academic teachers or their patients?, Medical Education, vol. 32, no. 4, July,
pp. 41921, retrieved 30 May 2013.
http://ezproxy.deakin.edu.au/login?url=http://dx.doi.org/10.1046/j.13652923.1998.00223.x
Hodges, B, Turnbull, J, Cohen, R, Bienenstock, A & Norman, G 1996, Evaluating
communication skills in the objective structured clinical examination format: reliability
and generalizability, Medical Education, vol. 30, no. 1, pp. 3843, January, retrieved
30 May 2013.
http://ezproxy.deakin.edu.au/login?url=http://dx.doi.org/10.1111/j.1365-2923.1996.
tb00715.x
Humphris, GM & Kaney, S 2001, Assessing the development of communication skills in
undergraduate medical students, Medical Education, vol. 35, no. 3, pp. 22531, March,
retrieved 30 May 2013.
http://ezproxy.deakin.edu.au/login?url=http://dx.doi.org/10.1111/j.13652923.2001.00869.x
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Deakin resources
This website provides information in regards to the importance of communication skills within
engineering. (Deakin University, Developing communication skills, Vic., retrieved 30 May 2013.
http://www.deakin.edu.au/current-students/services/careers/mycoursemycareer/scitech/
engineering/communication.php)
Communication skills is one of the generic skills that employees are seeking
(Deakin University, Employability skills what employers are seeking!, Vic., retrieved 30 May
2013. http://www.deakin.edu.au/current-students/services/careers/mycoursemycareer/
artsedu/comm-media/employability.php)
Career development skills communication skills is one of the generic skills that employees are
seeking. (Deakin University, Career development skills, Vic., retrieved 30 May 2013.
http://www.deakin.edu.au/health/ens/careers/Dietetics/career-development-skills.php)
Communication skills 13
HEATINCca 2010, Communication skills in clinical practice, part 2 dealing with feelings by Dr
Robert Buckman, video post, YouTube, 25 June, retrieved 30 May 2013. http://www.youtube.
com/watch?v=XhOXzf3CrEU
Cuddy, A 2012, Amy Cuddy: your body language shapes who you are, TED talks, video post,
October, retrieved 30 May 2013. http://www.ted.com/talks/amy_cuddy_your_body_
language_shapes_who_you_are.html
(This video discusses 1. Body language in relation to evolution (e.g., alpha males); 2. How
body posture is related to dominance (e.g., being stretched out vs. curled up) and hormones
(testosterone and cortisol); 3. Low and high power poses; 4. Experimental research in regards
to poses and risk taking and job interviews; 5. How to fake it).
REFERENCES
Bruner, JS 1960, The process of education, Harvard University, Cambridge, Massuchusetts.
Deveugele, M, Derese, A, De Maesschalck, S, Willems, S, Van Driel, M & De Maeseneer, J 2005,
Teaching communication skills to medical students, a challenge in the curriculum?, Patient
Education and Counseling, vol. 58, no. 3, September, pp. 26570, retrieved 3 June 2013.
http://ezproxy.deakin.edu.au/login?url=http://http://dx.doi.org/10.1016/j.pec.2005.06.004
Griffith Institute for Higher Education 2004, Griffith University, Nathan campus, Brisbane,
Australia.
Hussainy, SY, Styles, K & Duncan, G 2012, A virtual practice environment to develop
communication skills in pharmacy students, American Journal of Pharmaceutical Education, vol.
76, no. 10, December, p. 202, retrieved 3 June 2013.
http://www.ncbi.nlm.nih.gov/pmc/articles/PMC3530064/
Iksan, ZH, Zakaria, E, Meerah, TSM, Osman, K, Lian, DKC, Mahmud, SND & Krish, P 2012,
Communication skills among university students, Procedia: Social and Behavioral Sciences,
vol. 59, pp. 716, retrieved 3 June 2013.
http://ezproxy.deakin.edu.au/login?url=http://dx.doi.org/10.1016/j.sbspro.2012.09.247
University of Kent, Communication skills: writing, The University of Kent, Canterbury, Kent,
retrieved 30 May 2013. http://www.kent.ac.uk/careers/sk/written-communication.htm
Seema, G 2012, Emotional intelligence in classroom, Advances in Management, vol. 5, no. 10,
October, pp. 1623, retrieved 3 June 2013.
http://www.managein.net/pdf_Articles/October%202012/16-23=Article=1_713%20
(11.06.11)%20(Repaired).pdf
Stevens, A, Hernandez, J, Johnsen, K, Dickerson, R, Raij, A, Harrison, C, DiPietro, M, Allen, B,
Ferdig, R, Foti, S, Jackson, J, Shin, M, Cendan, J, Watson, R, Duerson, M, Lok, B, Cohen, M,
Wagner, P & Lind, DS 2006, The use of virtual patients to teach medical students history
taking and communication skills, The American Journal of Surgery, vol. 191, pp. 80611,
retrieved 3 June 2013. http://ezproxy.deakin.edu.au/login?url=http://dx.doi.org/10.1016/j.
amjsurg.2006.03.002
Wilder, L 1999, 7 steps to fearless speaking, John Wiley & Sons, New York.
Zeidner, M, Roberts, RD & Matthews, G 2002, Can emotional intelligence be schooled? A
critical review, Educational Psychologist, vol. 37, no. 4, pp. 21531, retrieved 3 June 2013.
http://ezproxy.deakin.edu.au/login?url=http://dx.doi.org/10.1207/S15326985EP3704_2
Zinsser, W 2010, Writing places, HarperCollins, Australia.
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