Preface: Submitted in Partial Fulfillment of Bachelor of Business Administration

INTERNSHIP PROJECT
ON
MARKETING OF SB REALTECH
SUBMITTED IN PARTIAL FULFILLMENT OF

BACHELOR OF BUSINESS ADMINISTRATION
AFFILIATED TO
GURU GOBIND SINGH INDRAPRASTHA UNIVERSITY
DWARKA SECTOR 14
SUBMITTED TO: Ms. POOJA JAIN
SUBMITTED BY:Name: ATUL GARG

Roll No: 03950401712
PREFACE
Bachelor of Business Administration (B.B.A.), is one of the most reputed

professional courses includes both theory & practical as a part of Three years
curriculum. In this course each student it reputes to undergo practical summer
training in an organization of repute. Summer training is an exercise by means
of which student learn many things which cannot be taught in the classroom.
During summer training students understand the real modus operandi of the
concerned areas of interest in the real life situation. The summer training
process is an endeavor to converts all thats virtual into a real image i.e. it helps
in applying all the theoretical concepts into the real corporate world. It helps in
developing the managerial skills using which we can convert into language &
convey the taught& ideas from our mind to others As aspect of management
education, which is receiving attention the evaluation of the practical training, is
to bring actual environment in touch of Business Management. It is rigidly
accepted that the theory widens ones thinking viz., concepts of Human
Resource.
In this project I have discussed Marketing of SC REALTECH PVT. LTD.
ACKNOWLEDGEMENT
2 | Page
Training is a real experience. Training for a BBA student, 45 days of summer

training is practically more resourceful than all the management classes that had
in the classroom. It is an experience, which sees one through ones management
career. This is mainly attributed to the fact that during these days of summer
training every student comes to know about the real business world. Herein he
learns how to put the lessons and the theories that he has learnt from numerous
books at work. Firstly I would like to acknowledge our institute JAGAN
INSTITUTE OF MANAGEMENT STUDIES, providing me an opportunity to
work on the field of Retailing.
I am also thankful to Mr. Sumit (Placement Head) on allotting his valuable time
for interaction that helps in attaining proper orientation to the study.
With due respect, I am sincerely thankful to Mr. Rajeev Goyal (Sales Head of
SB REALTECH) and all the staff members for the appropriate guidance,
support & cooperation. I am also thankful to the Delhi area for supporting,
motivating and providing kind co-operation to me throughout my training
period.
I also express my deep sense of gratitude to my Mentor Ms. Pooja jain for
guiding, inspiring and motivating me to work in this area. Without their line of
action, invaluable guidance and time, it would not have been possible for me to
complete this project work.
I would also like to thank to the Placement committee members and those who
directly or indirectly help me in my training. I would like to express thanks to
all my friends who helped me in time and again in whatever possible ways
during completion of the project as well as those persons from whom I have
learned much more in past that help me in applying my ideas in the project
report.
Date:-
3 | Page
Executive Summary
The project report aims to know the current market scenario in the field of real
estate and customer behavior in their choice of property based on their need.
The remarkable growth and reach of real estate across various sections of
society have spurred the competition among various real state providers to
propose different plans of their service and attract maximum customers.
This project report aims to study all the marketing strategies of the service SB
REALTECH PVT. LTD. to maximize their customer base location and budget
targeted at corporate and company employees across India through persuasion,
door to door approach and online networking.
4 | Page
Table of contents
Chapter-1 Introduction
a) Profile of the organizationb) SWOT Analysis-
Page No.
6-08
9-10
11
c) Competitor informationChapter-2 Objectives and methodology
a) Objectives of the study-
12
12
13
b) Scope of the studyc) Methodology-
Chapter-3 Conceptual discussion
14-15
Chapter-4 Findings and recommendations
16-17
Bibliography
18
CHAPTER 1: INTRODUCTION
5 | Page
M/s S B Realtech Pvt. Ltd. was founded by the visionary

entrepreneur Mr. Sudhir Kumar Bansal. A first Generation entrepreneur
Mr. Bansal is having more than 20 years of experience in construction,
real estate and development. He has been associated with the real
estate industry in Delhi & N.C.R. In the past his enterprise in the name of
M/s Galaxy Builders Pvt. Ltd. has built dream houses in Gurgaon
(Haryana) and state of the art Commercial Complexes in Rohini (North
Delhi).
S B Realtech Pvt. Ltd. is in Compliance with the standard ISO
9001:2000.
Over a period, his enterprise has gained the experience and expertise to
handle diverse projects across the Residential, Commercial and Retail
Segments of the Real Estate industry. Capitalizing on the rising of the
construction industry in the country, in recent times and a booming
economy since the last few years. S. B. Realtech Pvt. Ltd. seeks growth
by investing in a variety of systematically identified range of projectssuch as Residential, Commercial and Retail segments of the real estate
industry.
S B Realtech Pvt. Ltd. is driven by the passion to innovate and explore
solutions, Quality is a way of life for us and covers all our planning and
operations. We always work towards delivering high end facilities and
services to our customers by constantly upgrading our internal skills and
resource capabilities. The Company is all set to scaling new heights and
expand its area of operation beyond New Delhi and NCR- its real estate
drive is about to begin in tier II & III Cities namely :-
PATHANKOT A Fully Integrated Self Contained Township.
6 | Page
DEHRADOON - Group Housing Project.
The Company enjoys a sound financial base, infrastructure and has the
requisite experienced manpower to undertake many large projects
7 | Page
simultaneously. This assemblage of planners and edificial designers

never stop to rest on their past laurels are persistently in exertion of
initiating new ventures that would set up brand new milestones of their
uphill efforts.
Type
Private company
Industry
Real Estate
Founded
1995
Headquarters
Delhi, India
Key people
Mr. Sudhir Bansal
Products
Real Estate Construction & consultancy
Revenue
INR 100 million
Employees
100
Website
http://www.sbrealtech.com/
SWOT Analysis
8 | Page
Strength
Big Image
Cost advantage
Online growth
Strong management team
Good Network
Good Customer Support
Latest in technology
Offers a range of products
Weakness
Not diversified
high cost
Many Customer-care Problems
Lack of integrated Operations
Weak management team
Products, services
Opportunities
9 | Page
Acquisitions
Product and services expansion
Untrapped Market
Cloud Computing
Threats
Competition with other builders
Other Real Estate giants
New small players
Foreign players entry thru India based companies.
External changes (government, politics, taxes, etc)
Maturing categories, products, or services
COMPETITORS
10 | P a g e
SUPERTECH
JAYPEE GREENS
UNITECH GROUP
DLF BUILDERS
Chapter 2: Objectives and Methodologies

11 | P a g e
Objectives
1.
2.
3.
4.
5.
To Identify the prospective clients

Persuading the identified clients
Increasing the market capture
Persuading clients of other service providers to use our services.
To understand the competitive analysis of the SB REALTECH PVT.
LTD.
Scope
1. This project has been a great insight for me as I came to know about
Architectural Firms and their functioning.
2. The project is aimed to cover maximum factors affecting the customer
preferences, competition and promotion strategies adopted by the
company.
Research Methodology
Research Methodology type: Secondary
12 | P a g e
Secondary research involves the summary, collation and/or synthesis

of existing research rather than primary research.
Secondary data was used for the work.
Sources of data collection
1. By SB REALTECH
2. Database of SB REALTECH
1. By SB REALTECH
SB REALTECH provided the list of clients (comapanies) employees list for
real estate and persuading the clients to use our services.
2. Database of SB REALTECH
Getting the list of user database of Idea and get to know about different clients
which Star Management didnt provide and persuading them through door to
door and online networking
Chapter 3: Conceptual Discussion
13 | P a g e
An effective marketing strategy contributes to client satisfaction and retention.
Real
estate
development,
multifaceted business,
the renovation and
or property
encompassing
re-lease of
development,
activities
that
existing buildings to
the
is
range
purchase
a
from
of
raw land and the sale of improved land or parcels to others. Developers are
the
coordinators
of
the
activities,
converting
ideas
on
paper
into
real property. Real estate development is different from construction, although

many developers also construct.
Developers buy land, finance real estate deals, build or have builders build
projects, create, imagine, control and orchestrate the process of development
from the beginning to end. Developers usually take the greatest risk in the
creation or renovation of real estateand receive the greatest rewards.
Typically, developers purchase a tract of land, determine the marketing of the
property, develop the building program and design, obtain the necessary
public approval and financing, build the structure, and lease, manage, and
ultimately sell it. Developers work with many different counterparts along each
step of this process, including architects, city planners, engineers, surveyors,
inspectors, contractors, leasing agents and more. In the Town and Country
Planning context in the United Kingdom, 'development' is defined in the Town
and Country Planning Act 1990 s55.
Real Estate
14 | P a g e
RENTING
SELLING
RESIDENTIAL
TOWNSHIPS
PLOTS
COMMERCIAL
APARTMENTS
Chapter 4: Finding and Recommendations

15 | P a g e
MULTI STORY
BUILDINGS
Findings
While working on this project I found out that there were numerous
competitors in the market.
The lack of information available in general in the market, it was

difficult to make them aware thus making the persuasion difficult.
With various subscribers hiring new employees the lack of effort on the
part of companies to give updates on new employees makes our tasks
difficult to sell more plans.
Not much information was available on any websites about the plans and
projects so when the customers asks us to show the details on the internet,
we were incapable in doing so.
Recommendation
16 | P a g e
Some schems and plans should also be included so that it becomes more
attractive and profitable for buyers and thus become more sellable.
Information should be more freely available and more publicized so that
more people will get to know about its plans and benefits which are
generally not available even on official websites.
More effort has to be put on the part of our company and its employees in
updating ourselves about the list of newly hired employees of our various
clients.
BIBLIOGRAPHY
17 | P a g e
http://www.sbrealtech.com/index.asp
http://www.wikiswot.com/SWOT/4_/sbrealtech.html
http://en.wikipedia.org/wiki/sbrealtech
18 | P a g e

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INTERNSHIP PROJECT

SUBMITTED IN PARTIAL FULFILLMENT OF

SUBMITTED TO: Ms. POOJA JAIN

SUBMITTED BY:Name: ATUL GARG

Bachelor of Business Administration (B.B.A.), is one of the most reputed

Training is a real experience. Training for a BBA student, 45 days of summer

c) Competitor informationChapter-2 Objectives and methodology

a) Objectives of the study-

b) Scope of the studyc) Methodology-

Chapter-3 Conceptual discussion

Chapter-4 Findings and recommendations

M/s S B Realtech Pvt. Ltd. was founded by the visionary

PATHANKOT A Fully Integrated Self Contained Township.

DEHRADOON - Group Housing Project.

simultaneously. This assemblage of planners and edificial designers

Mr. Sudhir Bansal

Real Estate Construction & consultancy

INR 100 million

Good Customer Support

Offers a range of products

Chapter 2: Objectives and Methodologies

To Identify the prospective clients

Secondary research involves the summary, collation and/or synthesis

Chapter 3: Conceptual Discussion

An effective marketing strategy contributes to client satisfaction and retention.

real property. Real estate development is different from construction, although

Chapter 4: Finding and Recommendations

The lack of information available in general in the market, it was

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