1

Executive Summary
This market study, the first study ever conducted by the Mauritius Freeport Authority (MFA) in
Western Africa, provides a broad overview of the trade potentials that exist in Senegal. Geographically
better located than other West African countries and at the crossroads of the main maritime trade
routes between USA, Europe and the south-west African continent, Senegal is rapidly asserting itself
as a main transit point for goods destined for the south-west region. With its capital city of Dakar
located on the westernmost point of Africa, Senegal is a gateway to the continent. The economy has an
important consumer base of roughly 11 million inhabitants and a market potential in excess of 60
million inhabitants due to its membership to the West African Economic and Monetary Union
(UEMOA).

With relatively good infrastructural facilities in terms of port, airport, railway link, and
telecommunication system combined with a strong services sector including a dynamic banking
system and an effective regulatory and legal framework, Senegal has a major comparative advantage
compared to other countries in the West African sub region for investment. Although Senegals
domestic market is relatively small, its increasing openness to foreign trade and market forces means
that opportunities for Freeport companies are increasing. Sectors offering potential for Freeport
operators and business operators are in information technology, packaged foods, textile goods &
accessories, used clothing, electrical and electronic goods and cosmetics. It is recognised that the
Senegalese business operators are very aggressive traders and very business-oriented. Cross-border
trade is largely dominated by exports of intermediary products to Mali.

The main findings of this market study on Senegal are as follows:

Senegalese traders are very business-oriented and very aggressive on the international front
sourcing their goods from major hub centres such as Dubai and Hong Kong,

Risk assessment of the country reveals that Senegal has a good legal and banking system to
safeguard interests of business operators,

Despite a high domestic unemployment rate averaging 45% and an overall dependence on
France for trade, Senegal remains by far the ideal country for market penetration to the West
African and Sub West African countries.

Main sourcing for intermediary goods include Europe with growing imports from the Far East
(Hong Kong, Thailand) and in the Middle East(Dubai),

Senegalese business operators are very keen to conduct business with Mauritian traders with
co-sharing of marketing costs,
2

Excellent business opportunities and prospects for Freeport operators exist in the Textile, Used
Garments and Pharmaceutical markets,

An important informal market exists in Senegal and a trading association -UNACOIS

regrouping the main informal market players assist these traders to structure their operations.
Major opportunities for trade with Freeport traders exist in this informal sector,

Direct flight connection through Johannesburg by South African Airways will be available as
from beginning of November 2002 with two direct flights between Johannesburg and Dakar
weekly,

Senegal has daily sailings to Europe, weekly sailings to the USA and hub ports in Italy, Spain
and France are used for goods destined from and to the Middle East, Asia and the Far East,

Maritime freight costs are more expensive by an average 8-15% for goods destined to Senegal
via Mauritius compared to direct shipment from the principal sourcing Markets in Asia
China, Singapore. However, additional shipping connections through MSC and Maersk lines
serving Dakar from Cape Town will see a reduction in freight costs.

Opportunities exist for our Freeport operators to enter into alliances and joint ventures with
business operators in Senegal to tap into the vast West African market. Senegalese business
operators interviewed are keen to enter into such agreements and to explore new sources of
supply for their products.

Trade opportunities though direct shipment to Dakar from sourcing countries present the most
cost effective option.

All rights reserved. No part of this report may be reproduced in any forms or by any means without written consent from the Mauritius Freeport
Authority.
Mauritius Freeport Authority October 2002.

CHAPTER 1
GENERAL OVERVIEW AND INTRODUCTION
1

GENERAL BACKGROUND

To take advantage of trade opportunities in the region, MFA has organized a number of market surveys
in the past in Eastern and Southern Africa, namely in Kenya, Tanzania, Malawi, Zambia, Zimbabwe
and Uganda. Market studies and surveys are essential tools that enable the Authority to gauge the trade
potentials that exist in regional and international markets by providing key business information to our
operators. The market surveys have, in the past, aimed at providing specific market and trade-related
information to Freeport licensees and identifying key trade areas, products and business segments
where trade potentials exist. The regional market, however, poses a number of limitations and
constraints. The recent events in Madagascar, which affected Freeport export turnover by more than
60% during the months of February to May 2002, show the fragility and volatility of our traditional
export market base.

Conscious of the limitations and constraints in the region, MFA has set a key objective in its Strategic
Plan 2002-2005 of identifying new business opportunities for the Freeport. A market study in West
African countries forms part of our overall long term strategy of exploring and developing new
markets and fits within the mandate of diversifying our business and target market portfolio. In West
Africa, Senegal is recognised as the most politically and economically stable country. Its emergence as
a natural gateway and hub for all of the sub-West African region justifies the need for our Freeport
operators, in the first instance, to explore business opportunities with trade partners in this country,
and secondly to tap into the vast West African market base. The private sector is already capitalizing
on the growing opportunities that exist in this part of the world, especially with the advent of AGOA I
and AGOA II. Compagnie Mauricienne de Textile (CMT) is already investing in Senegal with
growing interest shown by other private operators such as Rogers, Ajanta Pharma and a number of
active Freeport licensees. Trade flows with Senegal by Mauritian operators is still insignificant but
there is a strong willingness for business operators to tap into the vast West African market.
1.1

Scope

This market study goes beyond the scope of a study for the Freeport sector as no study has been carried
out so far for the business community in Mauritius in this part of the region. It aims at providing wide
encompassing trade and business related information to the potential investor by identifying key
investment and trade opportunities in this part of the region.

It also aims at studying and analyzing the total logistics and associated costs involved in the shipment
of goods from different regions to West Africa as well as the best trade route that can be used to enable
Mauritian products to be exported competitively from Mauritius to West Africa. The study initially
targeted two countries, namely Senegal and Ivory Coast. However, following the military coup attempt
in Ivory Coast on the 19th September 2002, the study focuses only on the trade potential in Senegal and
it explores the possibility for Senegal to become the natural gateway of our business operators for
export of goods to other West African countries, namely Mali, Guinea Bissau, Mauritania, Ivory
Coast. It may also become a spring board for exports destined for USA in the context of the
opportunities under the AGOA.
1.2

Structure of report

The market study is split in two parts. The first section provides general information comprising the
country profile, economic, political, investment and trade climate. Basic information on the Senegalese
economy is given in chapter one. Macroeconomic analysis of the main economic sectors of the
Senegalese economy is given in chapter two with main economic indicators, investment incentives,
imports, exports and trade flows.

The second section provides essential trade and business information on key business sectors where
opportunities for trading by Freeport licensees exist, namely in the textile, pharmaceutical, chemical,
fish, building materials, plastics, computers, electrical and general goods sectors of activity. An
overview of trade sector, key business players and contact details, sources of imports, business
opportunities for each of the above sectors are presented in tabular form. Chapter five considers the
main import regulations, tariffs and duties imposed with a comparative analysis of freight costs for
direct shipment to Senegal and transhipment via Mauritius. The infrastructural facilities and the
telecommunications network are also covered in this chapter.
1.3

Objectives

The main objectives of the study are set out below:

To assess the possibility for Senegal and other countries in Western Africa to be targeted
markets for Freeport licensees,

Acquire a comprehensive trade and business database of the Senegalese economy for
consultation by Freeport licensees and other business operators interested in forging business
contacts with business operators in Senegal,

Identify key business areas where trade opportunities exist,

5

Explore possibilities of joint ventures and export of West African products to Asia,

Promote the Mauritius Freeport as a ma1.3rketing platform in Senegal for the promotion of
their products(two way trade),

Possibility for operators to use Senegal in export of textile to USA in context of AGOA,

Explore possibility for Mauritius to be used as a platform for the warehousing of textile raw
materials and accessories,

1.4

Methodology

The methodology adopted in the fulfilment of this market study comprised both desk and field
research. Desk research was carried out by MFA in gathering trade information and country profiles
which were available locally. Field research was done by MFA staff in Senegal where a series of
meetings with high ranking officials of key trade promotion, revenue, and port and logistics agencies
were held. Meetings with entrepreneurs, business operators engaged in key sectors of activities in
Senegal as well as operators in the informal trading sector were also held. The organization, executive
and realization of the field work were done with assistance of consultants who were very conversant
with the business operations in the host country.

CHAPTER 2
SENEGAL AND ITS ECONOMY
2

GEOGRAPHIC LOCATION

Located at the most westerly point of Africa, between latitudes 12 and 1630 north
and longitudes 1130 west, Senegal extends over an area of around 200,000 km2. It is
bordered by Mauritania on the north side, Mali on the east, Guinea Conakry on the
south-east and Guinea-Bissau on the south-west side. The Gambia constitutes an
enclave of 10,300 km2 in the southern part of Senegal.
The maritime front extends over more than 700 km2 covering a coastal strip from the
extreme south to the extreme north. The main surface water resources are constituted
by River Senegal (1,800 km long) and River Gambia (1,150 km long), and the
Casamance and Kayanga water courses as well as the Guiers Lake.
Senegal has a tropical climate with two distinct seasons as follows:
Season

Period

01 Hot, humid and rainy season(tropical season)

May to November

02 Hot, dry and windy (dry season)

December to April

French is the official language with four local languages, the Wolof, the Pulaar, the
Jola and the Mandika.

2.1

Population, cultural and political Background

The Senegalese population totals 10.3 million inhabitants, i.e. an average density of
51 inhabitants per km2. Over 25% of the population are concentrated in the region of
Dakar. The other point of concentration is the centre of the country (the groundnut
basin) with over 35% of the population. The East of Senegal is very sparsely
populated. Senegal has about twenty ethnic groups, the major ones being the Wolof
(43%), Pulaar (24%) and Sereer (15%).

Foreigners constitute about 2% of the population. They are particularly present in the
capital, Dakar, where they intervene in the trade, industry and services sectors as well
as in international organizations. They are also found in the northern and southern
parts of the country, and come particularly from neighbouring countries.

Senegal was one of the first African countries to introduce a multiparty system, with
the government recognising opposition parties in 1974. Following elections in March
2000, Mr Abdoulaye Wade, leader of the opposition Democratic Party (PDS), was
elected President of Senegal.
2.2

Regulatory System

The legal system is based on the French civil law system and the country is divided
into ten administrative divisions with Dakar as the capital. The Government of
Senegal favors the principles of free competition. It is reforming and developing its
regulatory framework as part of its effort to attract private sector investment.
Measures implemented to date to facilitate trade include the abolition of monopolistic
agreements in major industries and the abolition of the requirement for prior
government authorisation to lay off workers during economic downturns.
2.3

Economic Overview

Following major economic reforms since 1994, the Senegalese economy has
displayed a remarkable track record in terms of growth rate, inflation and fiscal
balance. Economic growth has averaged 5.5% per annum for the last five years with a
low inflation rate of 2% in 2001. The fiscal deficit has been cut to less than 1.5% of
GDP and investment rate is averaging 25% of GDP owing to political stability and a

healthy and liberalised economy. However, the economy is still plagued by a high
unemployment rate of 45% coupled with high illiteracy rate in rural areas.

The services sector is the main engine of growth of Senegal accounting for 61% of
GDP. The industrial sector accounts for 21% and the primary sector accounts for 18%
of total GDP. The promotion of international trade exchanges and the development of
both physical and human capital constitute the main priority of the Government. In
that respect, the Government is committed to upgrading the basic infrastructure in
Senegal. A number of projects have been entrusted to the Agence Nationale Charge
de la Promotion de lInvestissement et des Grands Travaux (APIX) with a view to
modernising the economic infrastructure. These projects include the construction of a
New International Airport, upgrading of the Port and construction of additional berth
facilities and distribution platforms, setting up of an International Business Centre and
a modern road infrastructure. Its adherence to West-African Economic and Monetary
Union (WAEMU) ensures a sound investment and business environment with a stable
currency pegged to the EURO at the rate of 656 CFA francs to one Euro.
2.4

Economic Sectors

2.4.1 PRIMARY SECTOR

Since the early 1990s, the primary sectors share of GDP has shrunk while remaining
the source of income for three-quarters of the working population. It fell from 21% at
that time to 18% in 2000, broadly reflecting the decline of the farming sector (from 11
% in 1990 to 8% in 2000).
The primary sector includes the peanuts, fishing and mining sectors. The fishing
sector remains Senegals principal economic resource. The gold mining industry is
highly prospective. The Sabodala Mine in eastern Senegal has proven gold reserves
of 30 tons. Peanut production accounts for around 40 per cent of cultivated land,
taking up two million hectares of land and provides employment for as many as one
million people.

2.4.2 SECONDARY SECTOR

The secondary sector has grown strongly in recent years and is now the second
biggest GDP contributor at 20%. Senegals industrial base is more diverse than other
sub-Saharan countries but is still mainly based on the processing of food and
minerals, such as chemical phosphate plants. From 1995 to 2000, the construction
sub-sector provided a boost, driven by remittances by Senegalese abroad and
expanding public investment. In 2000, government projects slowed down because of
uncertainty about the PDSs chances of electoral victory and turnover in the sectors
businesses fell by a third.

2.4.3 SERVICES SECTOR

Today the services sector accounts for more than 60% of the GDP and employs 16%
of the working population. Originally based on simple re-export activities, this sector
now boost its strength on value added activities, namely transport, provision of
services to enterprises and household, design, telemarketing and information
technology.

10

Chapter 3
REGIONAL INTEGRATION, INVESTMENT AND TRADE FLOWS AND BANKING
SYSTEM IN SENEGAL
3

THE REGIONAL INTEGRATION INITIATIVE - THE WAEMU

Senegal is a member of the West African Economic and Monetary Union (WAEMU
UEMOA). WAEMU is an economic union which comprises eight West African
states, with the same currency: Benin, Burkina Faso, Cote dIvoire, Guinea Bissau,
Mali, Togo, Niger and Senegal.

This regional bloc represents a market of 60 million consumers based on the free
movement of people, goods, services and capital. This market is based on a common
trade policy with the common external tariff (CET). Under the cover of the WAEMU,
broad-based tariff reform has been implemented in 1999 known under the common
external tariff (CET). The number of tariff categories has been reduced from 7 to 4
since January 2000. There are presently only 4 statutory tariff rates set at 0, 5, 10 and
20 percent. The 5 percent customs statistics duty has been replaced by a 1 percent
statistical tax on all imports. As a result of tariff reform, the average tariff rates have
been reduced from 24 to 12 percent. Most trade within the WAEMU is free of duties.
Senegal is also a member of the Economic Community of West African States
(ECOWAS), a market of 200 million consumers with 16 member states.
3.1

Investment Climate

Total investment for the year 2001 amounted to EURO 500 million, representing
approximately 25% of GDP. The Government of Senegal encourages foreign
investment in order to inspire the country's economic growth. It has consolidated
many of the tax and investment procedures into one investment centre. With the wave
of political change and the election of Mr. Adoulaye Wade as President of the
Republic of Senegal in 2000, there is a strong determination by the present
Government to promote and attract investment including foreign direct investment

11

3.1.1 Agence Nationale charge de la Promotion de

LInvestissement et Des Grands Travaux
The Agence Nationale charge de la Promotion de lInvestissement et des Grands
Travaux (APIX) has been set up under the leadership of President Wade to turn
Senegal into the preferred destination for private investment in West Africa.
Reporting directly to the President, APIX aims at the following:

Improve business environment in Senegal;

Seek and identify investors at national and international level;

Promote Senegal as an ideal investment destination;

Follow up contacts with investors;

Follow up and evaluate investment projects in Senegal;

Implement the major projects initiated by the President of the Republic, based
on the BT, BOT, BOOT model.

3.1.2 Investment Procedure

Although an entrepreneur must prepare applications for the registration of new firms
and apply for designation as an entity eligible for investment benefits, the one-stop
window centralizes the process and places strict time limits on the government's
response. Any objection to the creation of the firm must be raised within 10 days, and
any rejection of eligibility for investment code benefits must be issued within 30 days.
If no response is given, the applications are deemed to be automatically approved.
Majority Senegalese ownership is required in food production and fishing projects. As
a result of a major divestment plan, the Senegalese government no longer participates
in joint ventures with foreign interests.

3.1.3 Investment Incentives

In addition to the traditional guarantees offered to investors (free transfer of funds
and profits, no discrimination between nationals and foreigners, and no limitation in
employing expatriates), the incentives provided include:

An import-duty exemption on equipment required for investment programs

and fiscal advantages during the operational phase;

12

Additional specific advantages for SMEs, for firms developing local

resources, firms promoting technological innovation and firms located outside
Dakar.

For industrial and agricultural enterprises which export at least 80% of their
production, advantages such as:
o Exemptions for customs duties and stamps for production and
transportation equipment;

o Exemptions for wage taxes, business license taxes, land tax and all
registration and stamp duties;

o Corporate tax at the rate of 15%.

3.1.4 One stop shop

To facilitate the swift implementation of investment projects, a modern One-Stop
Shop counter, has been opened at APIX, to deal with the following:

All the authorizations and customs formalities related to the Investment Code
and the Free Export Company status within 10 days;

The processing of all administrative formalities required for the registration of

businesses in the same place, on a single registration request file within 48
hours;

The follow-up of investment projects approved within the above-mentioned

inciting framework.

3.1.5 Major foreign investors

It is estimated that France is overwhelmingly the most important foreign investor and
French interests control many sectors in the economy. Approximately 235
subsidiaries of French groups are present in the major multinational import/export
firms, shipping companies, banking, food production, mechanical engineering,
agribusiness, petroleum distribution, industrial equipment, vehicles, chemicals and
pharmaceuticals, tourism and insurance. Privatizations in telecommunications and
public utilities have confirmed and increased the predominance of France as
Senegals leading foreign investor. Moroccan investment has substantially increased

13

since Royal Air Maroc took a strategic interest in Air Senegal. Moroccans have also
strong interests in the Senegalese banking system.

Investments by Senegalese citizens of Lebanese origin are primarily in light importsubstituting industries such as food products, textiles, chemicals, plastics and rubber.
Swiss investment is concentrated in food processing with the active presence of the
multinational Nestle. Germany, Japan and South Korea have moderate investments in
Senegal. Taiwan has become very active in Senegals fish and canning industry.

US direct investment in Senegal has increased to 170 million USD in 2000.

Significant US investors include Colgate-Palmolive, Mobil, Parke-Davis (a subsidiary
of Pfizer), Sentel and Citibank.
3.2

FOREIGN TRADE

3.2.1 Exports
Senegals export commodities include fish and fish products, groundnut products,
chemicals, phosphates and petroleum products. Total exports amounted to EURO
880 millions (f.o.b.) for calendar year 2001.In 2000, 37% of exports were fish and
fish products, followed by phosphates and chemicals (15%) and groundnut products
(12%).

3.2.2 Main trading partners

In recent years, 27% of exports have gone to other African countries, mostly within
the WAEMU, around 43% to Europe (37% of which to France) and 21% to Asia. The
main export partners are France (17%), India (17%), Italy (12%), Spain (6%), Mali
(6%) and Cote dIvoire (4%).

3.2.3 Imports
Imports include food and beverages, consumer goods, capital goods and petroleum
products. Total imports amounted to EURO 1,930 millions (c.i.f.) for calendar year
2001. About 60% of imports come from Europe, half of which from France. Another
20% represent imports from Asia. The main import partners include France (30%),
Nigeria (7%), Italy (6%), Thailand (5%), Germany (4%) and the United States (4%).

14

Main Exports by Region

Main Imports by Region

Others , 8%
USA, 5%
Others , 9%

West AfrcaWAEMU, 27%

Asia, 21%

WAEMU, 7%

Europe , 60%
Asia, 20%
Europe , 43%

3.2.4 Senegal Transit Trade

Due to its strategic location, Senegal is now recognised as a main transit point for the
sub-region.

Eleven percent of total exports amounting to EURO 96.8 million

represent transit trade which goes mainly to West Africa. Since 1995, some trade has
shifted away from European Union countries towards Africa (with Mali becoming the
fourth biggest partner, taking 6% of Senegals exports) and Asia.

3.2.5 Trade with Mauritius

Little trade exists between Senegal and Mauritius. For Calendar year 2001, Mauritius
has exported a total amount of MUR 1.4 millions comprising mainly textile
accessories and plastics tableware and kitchenware. Imports amounted to only MUR
192,000 for the same period and consisted of frozen fish.

This is a market that has been unexploited by Mauritian businessmen. It is only

recently that there has been a keen interest by Mauritian operators to look into new
business opportunities in this region following the trade mission comprising Mauritian
public / private sector in August 2002.

15

Trade Flows Between Senegal and Mauritius

5,000,000
4,500,000

Rupees

4,000,000
3,500,000
3,000,000

Import

2,500,000

Export

2,000,000
1,500,000
1,000,000
500,000
0
1995

1996

1997

1998

1999

2000

2001

Year

3.3

The Banking System

Senegals banking system is governed by the Central Bank of West African States
(BCEAO), a central bank common to the eight members of the West African
Economic and Monetary Union (UEMOA). Along with BCEAO, the Commission
Bancaire is a supranational supervisory entity created in April 1990 to control
financial institutions. The eight member countries of UEMOA use the CFA Franc,
issued by the BCEAO and pegged at a rate of 100:1 to the French franc and at a rate
of 655.957 to the Euro. Senegal is a member of the West-African Economic and
Monetary Union (WAEMU). The parity and fixed convertibility as well as a prudent
conduct of monetary policy by BCEAO, have yielded several benefits to the Zone
such as low inflation.

Senegal has a strong commercial banking sector composed of private international

banks, private domestic banks, and parastatal banks. The Senegalese banking system
is the most sophisticated in the WAEMU bloc of countries. The performance level is
comparable to the European standard. Eight commercial banks operate in Senegal.
The largest commercial banks are predominantly French. The leading bank in Senegal
is Socit Gnrale de Banques (SGBS), an affiliated bank with the Socit Gnrale
de Banques of France, with a 30% market share. Other major Senegalese banks
include the Crdit Lyonnais du Sngal, Banque Internationale pour Le Commerce et

16

lIndustrie du Sngal (BICIS), Citibank Dakar, Banque de lHabitat du Sngal,

Caisse Nationale du Crdit Agricole (CNCA), Ecobank and Banque SngaloTunisienne.
The indicative rates applicable on the main banking transactions in September 2002
were as follows:
No

Bank Service

1
2
3
4
5

Savings Rate
Overdraft
Short Term Loans
Medium Term Loans
Opening of irrevocable letters of credit

Rate (per
annum)
3.5%
9%
8-9.5%
9-11%
2%

The letter of credit is one of the most common method of payment used for
Senegalese imports. In general trading companies will seek credit arrangements, but
businesses considering offering their exports on credit should ensure that these
companies are reputable ones with good financial capabilities. Furthermore, Freeport
operators should request an irrevocable confirmed letter of credit drawn on one of the
major banks. Large Senegalese importers often have sources of foreign exchange
outside Senegal; consequently, they can offer credit documents issued by nonSenegalese banks.
3.4

Exchange control

Senegal lifted all restrictions related to foreign exchange controls in 1998. Foreign
exchange payments are no longer submitted to the Ministry of Finance for
authorisation, but are directly executed by Senegals commercial banks instead.
There is free convertibility of the CFA Franc via the banking system for commercial
transactions.

The rate varies daily according to the EURO rate.

CFA Franc

banknotes are not legal tender outside of the UEMOA. Businessmen may exchange
foreign currency for CFA Francs without limit at commercial banks.

Outgoing

travelers may obtain a maximum of CFA 6,000,000 in EURO equivalent or other

foreign currencies upon presentation of a valid airline ticket, at banks.

17

Chapter 4
TRADING SECTORS
4

OVERVIEW

The capital city, Dakar, is the hub of economic activity and the largest consumer
market in Senegal. About 38% of Senegals population lives in urban areas and 25%
alone is concentrated in Dakar. Distribution occurs both by modern and traditional
systems. The modern sector is dominated by a few large French-owned import-export
firms that cover all aspects of trade from importing to retailing, but their number is
decreasing. Lebanese merchants play also an important role in the import-export
business. Existing alongside these companies are extremely competitive small-scale
traders specialising in the wholesale and retail distribution of various consumer goods.
Senegalese merchants selling popular consumer goods, such as textiles and
electronics, are gradually replacing the Lebanese traders. A limited number of larger
retail stores, such as supermarkets, deal mostly in imported goods. A very dynamic
traditional or informal sector engages roughly 80% of the workforce. Informal traders
in municipal and street markets carry out a sizable portion of domestic trade. Sandaga,
a sprawling unregulated market in the heart of Dakar, is the capitals principal
distribution center for manufactured goods ranging from textiles, footwear, and
cosmetics to high-tech stereo equipment. Street vendors make up a dynamic, if
somewhat marginalised, sub-component of the informal sector. The Senegalese
market offers a lot of potential in the context of the West Africa Economic and
Monetary Union (UEMOA). France remains Senegals largest trading partner,
although its share of trade has been declining since the 1994 CFA devaluation. Other
important trading partners are Nigeria, Italy, Thailand, Germany and the United
States. Most commercial activity in Senegal occurs on the informal level. Traders
from the informal sector emphasised the necessity to create a partnership
relationship with exporter companies to expedite container deliveries and develop the
trust and communication to coordinate financing agreements, such as letters of credit,
between Senegalese and the exporters banks. These traders have also expressed the
wish that Freeport operators participate in the marketing budget required to launch
new products.

18

Freeport operators may employ the services of an agent, appoint a distributor or

dealer, and/or establish a direct sales branch or subsidiary. Preferably, the agent or
the distributor should be a local business / firm, fluent in French and aware of
Senegals business practices.

Freeport operators should also provide brochures,

technical documentation and marketing literature in French.

Most local distributors of imported products expect their suppliers to provide

advertising and promotional support, particularly when introducing a new product or
brand name.

19

4.1

The Textile Sector

Overview

Volume
trade

Sources
Imports
Main Players

Textile Sector
The domestic market for textile and apparel is estimated at EURO
200 million, two thirds of the value of which is made by printed
fabrics(fancy cloth), the most sold textile production in Senegal.
Artisan weaving and dyeing market is appreciable and is an
interesting prospect for threading manufacturers, of which it
remains the main client. Taking into account the regional
WAEMU market of 70 million persons, Senegal could be used as a
gateway to tap a potential export market of Euro 770 million.
Presently, the export sales comprise printed fabrics, thread and
confectionaries.
of Main traded volume for textile fabrics represent 60 million meters
of cloth and 500 tons of thread and confectionaries, broken down
as follows:
Threads
500 tons annually
Raw Cloth
15 million meters
Fancy
30 million metres
Bazin
2.5 million meters
Common Artificial and synthetic Textiles
5 million meters
Wax prints
2 million meters
Artisanal Fabrics
5 million meters
of Germany, Austria, Switzerland, France, Hong Kong, Dubai

Business
Opportunities

SODEFITEX(Societe de Developpement des Fibres Textiles),

CCV, SRG ICOTAF, SOSEFIL, Nouvelle SITIBA,
SOTEXKA.(Please refer to appendix for full address details)
The WAEMU market, free and open to the Senegalese Industry
represents 70 million consumers. This market is expanding
remarkably and continuously each year with population growth
and increase in buying power. The informal sector plays an
important part in the trading culture of Senegal and represents 70%
of total trading activities. Dakar traders belonging to this informal
sector have expressed keen interest to source textile goods from
Mauritian Freeport operators. However, they have also expressed
the wish that some of initial marketing costs for new products be
shared between the operators.

20

4.2

The used clothing sector

Overview

Used clothing sector

The used clothing market in Senegal is one of the largest import
markets in the country and growing at a rate between 8 and 12 %
annually. Consumers from all economic groups buy and wear
used clothing. Currently, France, Belgium and the United States
have the lions share of this market which registered nearly 14
tons of imported clothes in 1997.
Particularly in demand by the Senegalese are low-cost active
wear products such as sports clothing and shoes, as well as
casual / dress jeans and related outerwear.
The growth of this market should be encouraging to Freeport
companies, but there are some obstacles to overcome in breaking
into this market. Some of those barriers include the high
guarantee rates demanded by Senegalese banks to finance
importation and the need for Senegalese importers to develop
partnership relationships with exporter firms. Since much of the
commercial activity in Senegal takes place on the informal level,
understanding how this informal market works would be useful
to potential exporters looking to make contacts in this market.
The chain of commercial activity defining Senegals used
clothing market is played out at Dakars central used clothing
market in Colobanne quarter. The Colobanne market is the hub
market for clothing distributed to other markets in Senegal or reexported to Mali or Burkina Faso. The market is surrounded by
cinder block warehouses storing stacked bales of used clothing
to be sold to the scores of retail merchants.

Volume of trade
Sources of
Imports
Main Players

Creating a partnership with an exporter who can deliver high

quality, and fashionable clothing at regular and timely shipments
is a great concern for the wholesale agent.
Estimated at USD 20 million
USA, France, Canada and Belgium
Tamsir Mboup
Muhammed Fauzou Deme
Mamadou Ndiaye
Abdoulaye Diakhate
Thierno Sow,Mr Amadou Lamine Gaye
Afritex

21

4.3

Pharmaceutical Sector

Overview

Volume
trade
Sources
Imports
Main Players

Pharmaceutical Sector
The pharmaceutical industry represents a major captive import
market in Senegal. It is dominated by three main players namely
SODIPHarm, Laborex and Cophase. The Government is also a
procurement unit for distribution to public health sectors of
pharmaceutical products in Senegal namely PNA- Pharmacie
Nationale DApprovisionnement. This market is already explored
by Freeport operators. Two local companies are already supplying
the Senegalese domestic market from Mauritius.
of The import trade potential for pharmaceutical products is
estimated at EURO 45 million.
of Main imports are from Europe- France, UK, India, USA

Business
Opportunities

Sodipharm, Laborex, Cophase and PNA- Pharmacie Nationale

DApprovisionnement.
The Pharmaceutical import industry is expanding and enormous
trade potential exists for sourcing of general medical products to
Senegal. Freeport operators are already present on the market and
supplying to the Government owned pharmacy-PNA.

22

4.4

The telecommunications sector

Overview

Telecommunications Sector
Senegal has one of the most efficient telecommunications network
in West Africa. The sector has great potential for expansion as
Senegals urban population increases. There is an increasing bias
toward French equipment with France Telecom as Sonatels
strategic partner. Rapid growth in the Internet-based services and
the cellular network will offer opportunities for potential suppliers.
Telephones, cellular sets and accessories are mainly Japanese and
American brands.
They are often brought by small-time
merchants from New York appliance stores and resold locally.
As a result of the successful implementation of Internet in March
1996, there has been a mini-boom of web-related activities and
services. Teleprocessing companies have a great potential for
growth in Senegal. Cybercafes and private cybercenters are
booming with a variety of services linked to the internet are
mushrooming.
The decision of the Senegalese government to reduce import
duties for computer hardware to zero percent before VAT (value
added tax) is contributing to an increase in the use of information
technology equipment in Senegal. The countrys retail market for
computers is quite fragile and only companies offering after-sales
support and financial services such as leasing are competing
effectively.

Volume of trade

The Senegalese computer market is growing and very competitive.

Total imports reached USD 5.4 million in 1997. All major U.S.
brand names via their European branches are well represented
by local distributors and / or agents. Consequently, statistical
figures indicate France as the largest exporter of computers, with
approximately 40% of the market.

Sources
of France and USA
Imports
INF 24/7; Sonatel, CFAO Life-Tel, La Sngalaise Des
Main Players
Tlcommunications, BSA Boulch Electronics
Opportunities exist with French based and American agents in
Business
software development, Internet Service, telephone switching
Opportunities
systems, radio communications, computer hardware/maintenance

23

4.5

General goods sector

The rice market

Overview

Volume of trade
Sources of
Imports
Main Players
Business
Opportunities

Rice is the main staple food in Senegal. The opening of the

market to private traders in 1995 has made Senegal one of the
main African importers, ahead of Cote dIvoire and behind
Nigeria. Rice imports reached record levels of 658 TMT in 1999,
due primarily to the piling up of stocks in the run up to the
February 2000 presidential elections. Imports decreased to 502
TMT in 2000. Imports forecasts for 2001 have exceeded 600
TMT. Imported rice is consumed even in rural areas, especially
during the lean season before harvest. The preference is for 100
percent broken rice originating from Asia, mainly Thailand and
India. The domestic rice market is a very competitive one.
Total import volume estimated at 800,000 tons
Imports are made through agents based in Switzerland,
Gargill, Ascot(Agents in Switzerland)
Business opportunities exist in the informal market and through
agents based in Switzerland

The wheat market

Senegal has two flour mills, with entrenched French interests. Not
Overview
surprisingly, they purchase 89 percent of their wheat from France.
The opening of a third flour and feed mill by a Senegalese owner /
operator in 2001 could signal increased opportunities for the wheat
market. It should be pointed out that the European Union provides
a special export restitution (subsidy) on sales to Senegal and a
number of other Sub-Saharan African countries.

Volume of trade

Total imports of wheat amounted to 216 TMT in 2000 (unofficial

figure). The demand for wheat flour is increasing, as the demand
for bread increases along with population growth.

Possibility of Joint venture exist but feasibility study is required

Business
before any decision for investment.
Opportunities
The consumer food products market
A niche market is growing for European / American style snack
Overview
foods, breakfast cereals and other consumer products as more
Senegalese travel to Europe and to the United States. These
grocery products are sold in convenience stores as well as in hotels
and restaurants. The EU, Turkey and South Africa currently
dominate the import market for packaged goods.

24

4.6

Chemical sector
Chemical Sector

Overview

Phosphate
Phosphates dominate the Senegalese mining industry and exports
are a major foreign currency earner and accounted for xx% of total
merchandise exports earnings in xx. The phosphate robust health
stems from the buoyant export market for fertilizers and
phosphoric acid, and also from a long-term purchase contract with
India.
Close to 20% of Indian needs for phosphoric acid are met by the
Senegalese Phosphate industry. The major export market for
fertilizers is West African cotton producing states such as Cote
dIvoire, Mali and Benin. The local market for fertilizers is
estimated at a modest 20,000 MT.
of N/a

Volume of trade

Sources
Imports
Main Players

Business
Opportunities
4.7

Industries Chimiques du Sngal (ICS) Processing of Senegalese

calcium phosphates into fertilizers and the production of
phosphoric acid for export.
Joint Venture opportunities exist in this sector

Hardware & building materials sector

Overview
Sources of
Imports
Main Players
Business
Opportunities

Hardware & building materials Sector

The building industry is a booming sector in Senegal dominated
mainly by the Mediterranean and French business players.
France, Middle East and Asia
Senegal Canaries, Fibro Mac, Enterprise Keur Khadim, Enterprise
de Fabrication de Carreaux, Commerce Au Sngal(Cosen)
Opportunities exist in the form of joint venture or partnership

25

CHAPTER 5
REGULATIONS, PROCEDURES, CUSTOMS TARIFFS AND
LOGISTICS FACILITIES
5

INTRODUCTION

As a member of the World Trade Organization, Senegal has taken measures to

liberalize and rationalise its trading and customs system. Trade is subject to reduced
tariff controls and since 1994, the government has phased out most quantitative
restrictions on imports, discontinued export subsidies, eliminated numerous price
controls, reduced tariff barriers, and dismantled monopolistic agreements. In terms of
logistics facilities, the Port, Airport and railway system are in the process of being
upgraded. Main shipping and airlines are present in Senegal with connections to all
parts of the World. Clearing and forwarding services, warehousing and distribution
are well established. The Government has projected the construction of a central
distripark in Dakar with a view to modernising the logistics industry.
5.1

Customs Tariffs and Duties

Trade conditions (tariff levels, duty-free access) are affected by membership in the
regional free trade areas, the West African Economic and Monetary Union (UEMOA)
and Economic Community of West African States (ECOWAS), and by association
with the European Union. As member of UEMOA, four board band custom tariff
classifications exist namely:
Category Description of Main
Product groupings
0
Essential basic social
Product
1

Primary and essential

Products

Main Intrant and

intermediary products

Consumer-based
products

Examples
Medical and Healthcare
products, books and
stationeries.
Oil, cooking materials and
imported food products,
agricultural and animal
products, food products and
beverages
Textile materials, plants,
machinery, general equipment,
chemical products,
manufactured articles and
building materials.
Office equipment, glass,
glassware, ceramic article.

26

The customs tariff by category of products as defined in the Senegalese Customs tariff
structure is given in the table below. In addition to duties, the Government applies a
1% fee on the customs value of the goods and 1% accrues as contribution by
Senegalese Government to regional economic integration.

Category

Customs Duty
(DD)

Statistics Fee
(SF)

UEMOA Levy
(PCS)

0%

1%

1%

5%

1%

1%

10%

1%

1%

20%

1%

1%

5.1.1 Import Procedures

As a liberalised economy, Senegal does not impose restrictions on the imports of
goods except on certain prohibitive and illicit goods which are specified below.
Furthermore, the import of some products such as used cars, fertilizers, pre-recorded
tapes, and costume jewellery is subject to prior authorization. Most remaining
quantitative restrictions are applied to agriculture products (vegetables) to protect
local production, as is the import of potatoes, onions and bananas.

5.1.2 Document Requirements

Documents required when exporting to Senegal include two copies of the commercial
invoice, which should show the exporter and importer, as well as their respective
address; the goods being imported; the weight, CIF value and quantity of goods
imported; and a complete description of the merchandise. This should be in French or
accompanied by a French translation to avoid misinterpretation at the customs entry
point
A Certificate of Origin is necessary for all imported goods.

Prior to shipping,

importers must provide customs officials with documentation listing the quantity,
quality, and price of the products subject to customs duties.

Import procedures

include the following:

27

Importers must deposit a Preliminary Import Declaration seven days prior to shipping
imported goods having a value equal to or greater than USD 2000. Automatic
approval of the Preliminary Import Declaration is obtained by submitting 3 copies of
the Pro Forma Bills of Lading with the declaration. A Preliminary Import Declaration
is valid for 6 months and can be extended for 3 months.

Preliminary Import

Declarations must be cancelled and reissued if there is a change in supplier, an

increase in the value of the order by more than 10%, or a modification in the quantity
of the order. Any payment for imported goods greater in value than CFA franc 1
million (USD 2,000) must be made through an approved Senegalese bank or financial
institution.

5.1.3 Prohibited Imports

Prohibited imports include narcotics, munitions and war ammunition, except
collector's items, pornographic publications, and hallucinogenic drugs, except those
authorized by the Ministry of Health.

5.1.4 Export Procedures

There are no restrictions on exports from Senegal. Goods imported for re-export are
subject to a temporary admission system and are not assessed for any customs duties.
5.2

VAT

Value added tax presently stands at 18%.

VAT is payable at the time of first

importation of goods in the country and it is also collected at every stage of

production and distribution within the Senegalese Economy. This revenue accounts
for one third of total budget revenue of the government.
5.3

Inspection and Certification of imports & exports

The Senegalese customs authorities have adopted Pre-Shipment Inspection starting on

1st October 2001. Cotecna S.A. has been awarded the contract to inspect cargoes
under the DPI - Dclaration Pralable d'Importation. The minimum order value
subject to PSI is CFA 3,000,000 FOB. However, all FCL containers with a total FOB
value below CFA 3,000,000 are also subject to PSI. There is no charge for this service
as all Inspection fees are paid by the Senegalese Government. However, if the
exporter misses or cancels an inspection slot then the exporter may incur a charge.

28

6 LOGISTICS FACILITIES
There exists a well established distribution and logistics system in Senegal with the
presence of the main maritime and logistics players. Major infrastructure development
in the port are earmarked the next two years with extension of the container terminal,
creation of a 20 hectare distribution platform and dedicated break bulk cargo terminal.
Similar developments for the Airport are envisaged with a modern international
airport for Dakar.
The total local logistics costs for a twenty feet container of textile, clothing or electrical
equipment imported into Senegal is given in the table below. The Port tariff charges are
calculated based on tonnage and type of commodity imported.
No.

Cost Component

Remarks

Euro

Handling Charges

Per Teu

125

Storage Charge(per sq. metre per sq. metre per month

0.65

per month
3

Other Local Charges

Customs clearance, transport 57

in Dakar per Teu

6.1

Port Facilities

The Port of Dakar is controlled and regulated by the Port of Dakar Authority. The
Authority has the responsibility for overall planning and development. It provides
general services for the ship berthing, lighting, towing, weather forecasting and
general assistance to ships calling at Dakar. The Port Authority also provides land
within the Port area to private terminal operators for the construction of transit and
cargo warehouses.

In terms of cargo throughput, the Port handles 8.6 million metric tons of cargo.
Container traffic amounted to 175 000 teus in 2001 with a growth rate expected at
5%. 15 % of total container traffic is meant for transhipment to the sub African coast
region. Cargo and terminal operations activities within the Port are left to private
operators through contract agreements signed with the Port of Dakar Authority. There
are some 35 private operators registered with the Port Authority to provide handling,
loading and unloading operations.

29

The Port presently is located on a site of 14 hectares of land with possibility for
extension. Main facilities presently available at the Port of Dakar comprise a fishing
port with 9 dedicated berths, cargo terminal for the loading/unloading of cereals,
phosphates, hydrocarbons and a container terminal. The Port has also the biggest
floating dry dock for ship repairs in the West African coast.

6.2

Airport

The airport of Dakar, Leopold Sedar Senghor(LSS), is one of the principal

internaional airport in West Africa and can handle all types of aircraft on its two
runways. LSS serves more than 24 international airlines. There are direct flights to
Europe and North America, and frequent flights to other African Countries. The
international airport handles approximately one million passengers per year and
moves more than 24,000 metric tons of international airfreight.

Main airlines

dedicated for cargo traffic are available and include Alitalia, TAP-Air Portugal and
Air France. A direct flight will be available as from beginning of November between
Johannesburg and Dakar. A direct flight already exists between Cape Town to Dakar
on a weekly basis.
6.3

Distribution and Warehousing

Bonded warehousing operations can be carried in Senegal. Bonded Warehouses are

also used for goods destined for the West African Economic and Monetary Union
(UEMOA). Goods imported under the warehouse system benefit from total
suspension of duties and taxes for 12 months renewable. Within the port development
strategy, provision is made for the construction of a Distribution platform over an
extent of 20 hectares of land comprising actual and projected warehouses, one stop
shop facility for forwarding agents, customs and warehouse operators and storage area
for vehicles. The rental cost for warehousing space within the port area averages
EURO 0.75 per square metre per month. Storage charges are, however, negotiable
depending on activities of the operator.
6.4

Maritime Links and Freight Costs

The main maritime players are present in Senegal. The table below provides the list of
the main shipping lines that are present in Senegal.

30

Daily sailings to and from Europe are provided to Senegal. The east coast of USA is
serviced three times a month and weekly sailings are provided from the Far East to
Senegal.

The major trade pattern between Europe and Senegal, accounting for more than 50%
of total trade, means that freight charges from Europe to Senegal and vice versa is
competitive. All goods destined to Senegal from Europe, the Middle East and Far East
transit through three main hub ports in France, Spain and Italy, respectively. Average
freight charges for a 20-foot container from Europe are USD 1800, and USD 3600 for
a forty-foot container with a transit time of 15 days.
No.

Shipping Line

Frequency

Trade Route

per month
1

Grimaldi

Europe/ West Africa

Maersk Line

Far East/ Europe/

West Africa

P&O/ Nedlloyd

Europe/ West Africa

Delmas

Europe/ West Africa

MSC

Middle East/ Europe/

West Africa

Torme Lines

USA/ West Africa

Herning Shipping

Canada/

West

Africa/Europe

A comparative analysis of freight costs for goods sourced from Asia to Senegal via
Mauritius and direct sourcing shows that the freight costs for goods transiting through
Mauritius present a more costly option, in addition to a longer transit time. However,
it is expected that freight on the leg between South Africa to Dakar will fall when a
dedicated service from Cape Town to Dakar will be provided by Maersk Line in the
early part of next year. This will have the effect of reducing the freight charges by an
estimated 150 to 200 USD on the route Far East-Mauritius-Dakar. As freight costs
remain negotiable, competitive freight charges through Mauritius can be negotiated.
31

Singapore-Dakar
Direct

Thgh

China-Dakar
Direct

Thgh

MRU

Europe-Dakar
Direct

MRU

Thgh

Dakar-USA
Direct

MRU

Thgh
MRU

20 Container

2300

2500

2900

3125

1800

N/a

3200

N/a

40 Container

4300

5000

4600

5300

3600

N/a

5300

N/a

Transit Time

23d

30d

34d

38d

15d

15d

Transship-

Europe

Durban

Europe

Durban

Direct

Direct

ment Port

Air freight costs from Mauritius to Dakar are given in the table below:
No
1
2
3
4
5
6
7
8

7
7.1

Weight
Minimum charge (Less than
10 kg)
>10 Kg<45 Kg
>45<100 Kg
>100Kg<200 Kg
>200Kg<300 Kg
>300Kg<500 Kg
>500Kg< 1000Kg
>1000 Kg

Freight
Costs in Rs per
kg
1430
141
136.50
115.50
108
101
95.50
93.50

PUBLIC INFRASTRUCTURE NETWORK

Road network

The road system is dense and it amply services every region of the country. More than
90% of the population use road transport and 70% of goods are transported by road.
7.2

Railway

Senegals rail network carries more than three million tons of cargo per year.
However, the railway system is not really efficient and it requires major upgrading.
The railway, which serves much of the territory, links Senegal with Mali, and it is also
used to tranship cargo.

32

7.3

Telecommunications

Senegal has been investing for some years in the telecommunications sector. The
country is preparing the 21st century with the Trade Point, the Dakar Science Park and
the development of e-services. In 1994, the International Telecommunications Union
has classified Senegal as the first Sub-Saharan African country in terms of penetration
growth and quality services.

Senegal has a land satellite communication station, a submarine cable centre equipped
with over 5,000 telephone circuits, an international telex centre.

33

7.4

Contacts Database

A complete directory of companies established in Senegal with key contact details is

available at the office of the Mauritius Freeport Authority. The contact details given
below are those companies with an interest of sourcing goods from alternative sources
of supply.

7.4.1 Armoury
Contacts
ETABLISSEMENTS FAKIH
M. Abdoul Khafiz Fakih
Director
90 rue Joseph Gomis,
BP 491 Dakar
Tel: 221 229740
Fax: 221 218821
CHEREAULT & CIE
M. Mamadou Ba,
Director
43, Ave du Pdt Lamine
BP 1369 Dakar
Tel: 221 212164
Fax: 221 223056
ARMURIE COUTELLERIE AMADOU
NIANG
M. Amadou Niang
Director
18 rue W Diouf
BP1909 Dakar
Tel: 221 223630

Products
Household products, sports trophy

ETS HANE
M. Cheikh Tidiane Hane
Proprietor
Rue Laperine x Lamine Gueye
BP 2510 Dakar
Tel: 221 223731

Domestic appliances

Domestic appliances

Domestic appliances

34

7.4.2 Jewellery
Contacts
BIJOUTERIE BOURGUIBA
M. Cheifk oumar dioum
Manager
37 Ave Bourguiba
Dakar
Tel: 221 240833
ETS HASSAN KOCHEN
M. Assane Kochen
Director
59 Rue Galandou Diouf
BP 611 Dakar
Tel: 221 215624
Fax: 221 215510

Products
Jewels

Importation and distribution of jewels

7.4.3 Trading Companies

CONTACTS
TRABEC ITC
M. Becaye Traore
Director General
6, Rue Joris
BP 13753 Dakar
Tel: 221 8238049
Fax: 221 8222665
COMPAGNIE AFRICAINE DE
REPRESENTATION ET DE DISTRIBUTION
(CAREDIS)

M. Gueye
Director General
3 Rue Grasland x Raffenel
BP 332 Rufisque
Tel: 221 211396
Tax: 221 215626
GUY GI
HLM Fass Piloote 5 E
BP 7203
Tel: 221 216767
Fax: 221 220702
COMADIMEX
Ben Geloun
Director
BP 5861 Dakar Fann
Tel: 221 249720
PATHE SAMBA TOURE
BP 69 Zinguinchor
Tel: 221 911563
Fax: 221 92 PS TOURE

SOCIETE IMPORT EXPORT AMADOU CISSE

PRODUCTS
Importation and exportation of
agricultural and manufacturing products

Importation and exportation of

miscellaneous products

Import-Export,

Importation and exportation of miscellaneous

products, fish, jewels, agricultural products

Miscellaneous products

Import Export, metals, foodstuff

35

M. Toure
Director
2680 Dakar, Km 4.8 Bd du Centenaire de la
Commune de Dakar
Tel: 221 320712
Fax: 221 212134
UNION SENEGALESE DENTREPRISE (USECT)
BP 17087 Dakar
Tel: 221 253781
GROUPEMENT DE DISTRIBUTION DE MARKETING
ET DE REPRESENTATION

M. Diouf
Director
Pikine Cite Lobatt Fall Villa
Tel: 221 8218725
BASSENE IMPORT EXPORT
Sacre Coeur 1 Villa N. 8517 Dakar-Fann BP 5281
Tel: 221 8251402
Fax: 221 8261762
OLGA BUSINESS

General Trade, Import, export

Distribution of agricultural, pharmaceutical and

cosmetic products

General Trade, salt

General Trade

M. Gaye
President
P.A U14 n. 4
Dakar
Tel: 221 8353236
Fax: 221 8272942

36

7.4.4 Contacts Used clothing

CONTACTS

PRODUCTS

Tamsir Mboup
71, Ave Peytavin
B.P. 749, Dakar
Tel: 221 823 57 78
Fax: 221 823 61 02

Used Clothing

Muhammed Fauzou Deme

S.I.V.E.T. Proprietor of Frip Top Retail
Store
25 27, Avenue L.S. Senghor
B.P. 21243, Dakar
Tel: 221 823 94 43
Fax: 221 823 73 23

Used Clothing, Basin, Textiles

Mamadou Ndiaye
50 Bis Cit Sotiba, Pekine
Tel: 221 843 37 03
Fax: 221 834 75 50

Used Clothing, Textiles

Abdoulaye Diakhate
Rue 38 x 39
Marche Colobane, Dakar

Use Clothing, Textiles

Thierno Sow
Rue 43 x 46
Marche Colobane, Dakar

Used Clothing, Textiles, General Goods

Used Clothing, General Goods

Mr Amadou Lamine Gaye
Directeur General Hagama Import-Export
10 B.D. Pinet-Laprade
B.P. 3110 Dakar

Afritex
Avenue Cheikh Anta Diop
B.P. 12028 Dakar
ICS
Mr Djibril Ngom
KM 18, Route de Rufisque
BP 3835
Dakar, Senegal
Tel: 221 834 01 22
Fax: 221 834 08 14

Used Clothing, General Goods

37

7.4.5 General Trade

CONTACTS

Societe Senegalaise dinvestissement

PRODUCTS
International trade

2 Ave Faidherbe BP 1392

Tel: 221 215454
Fax: 221 223219

Au Bon March

General Foodstuff

77 Ave du President Lamine Gueye

BP 1226 Dakar
Tel: 221 215368

Ligue Casimir meguehi

Import and export of general products

13 Rue Sergent Malamine

BP 21542 Dakar
Tel: 221 8241228
Fax: 221 241228

Le Diambour
Bara Top
President
Parcelles Assainies, Unite 22, N; 415
Tel: 221 8359998
Fax: 221 220177

Gyma
Residence Coumba Linguere
Route de Ouakam
BP1261 Dakar
Tel: 221 8204369
Fax: 221 201388
ACHAT VENTE SERVICES (AVS)
23, Ave lamine Gueye
BP 21459
Tel: 221 8233545
Fax: 221 8233500

Eurosen Travel Trade & Building Ett

Import and export of products, construction

materials, agricultural and fishing goods

Intermediaries in Channel of Distribution

Distributors

Import export, General trade

106, Ave Andre Peytavin Dakar BP 11058

Tel: 221 8211564

38

7.4.6 Cigarettes
CONTACTS
COMPAGNIE INTERNATIONALE DE COMMERCE
(CINCO)
No. 3, Rue Robert Brune
BP 18084
Tel: 221 228514
Fax: 221 228514
RJ raynolds tobacco
Bld de LEst X Rue Point E
BP 3174 Dakar
Tel: 221 8240851
Fax: 221 8256999

PRODUCTS
Importation and distribution of Cigarettes

Importation and distribution of Cigarettes

7.4.7 Importation of Consumables Products

Contacts
Socit de Promotion Commerciale Africaine
71, Rue mousse Diop
BP 3657 Dakar
Tel: 221 221091
Fax: 221 212399

Products
Importation and distribution of foodstuff

Inter Africaine Fruitire (INTERAF)

8 Ruue Caille
BP 2772 Dakar
Tel: 221 222149
Fax: 221 211270
Stimex
665, Dakar, Km 3.5 Bd du Centenaire de
la commune de Dakar
Tel: 221 320579
Fax: 221 321132
Efaco plus
35 Bd de la Libration
BP 21138 Dakar
Tel: 221 225081
Fax: 221 225082
Bm Export
16 bld djily Mbaye
BP 3950
Tel: 221 214670
Fax: 221 214670

Import and Export of Fruits, vegetables,

cigarettes, dairy products

Foodstuff

Importation and distribution of drinks

Importation and distribution of consumable

products

39

7.4.8 Importation of Miscellaneous Products

CONTACTS
DAMAG SCORE
BP 1517 Dakar
Tel: 221 234987
Fax: 221 234587

Photo cine Senegal

1, place de Lindependence
BP 3266
Tel: 221 217179
Fax: 221 217758

PRODUCTS
Distribution of foodstuff

Export microfilms, audiovisual to Mali,

Mauritania, Guinea

Import and export of accessories

Pac Diffusion
149, Rue Nousse Diop
BP 2268
Tel: 221 213917

7.4.9 Importation of Construction Materials

CONTACTS

Dakar Materiaux
90, Ave du Pt Lamine Gueye
BP 71 Dakar
Tel: 221 225576
Fax: 221 220633

Caoutchouc et Plastiques
Zl Bld du Centenaire de la Commune
BP 261 Dakar
Tel: 221 320789
Fax: 221 320134

PRODUCTS
Importation and construction of construction
materials

Importation and distribution of construction

material, paints, chemical products

Commerce Au Sngal(COSEN)
2 Route du Front de Terre, BP 5365 Fann
Dakar
Tel : 221 27 91 50
Fax No : 221 27 31 00

Materiaux De Construction

Enterprise De Fabrication De Carreaux

Thiawlene-Rufisque, BP 88 Rufisque
Tel- 221 36 0033
Fax 221 36 0033
Enterprise Keur Khadim
20019 Thiaroye,
Km 10.2 Bd du Centenaire de la
Commune de Dakar, BP
Tel : 221 34 02 25
Fax : 221 34 31 24

Construction et entretien de Batiment

Btiment et Travaux publics, promotion

immobilire, importation et vente de matriaux de
construction

40

7.4.10

Importation of Miscellaneous Materials

CONTACTS

Sofico

PRODUCTS
Importation and distribution of Industrial Products

Rue 7 x Bld de Sud Point E

BP 10914 Dakar
Fax: 221 212003

Sofica
Km 4 Bld de centenaire
BP 1783 Dakar
Tel: 221 324579
Fax: 221 320449

CGE
2 Ave President Lamine Gueye
BP 237 Dakar
Tel: 221 236145
Fax: 221 217830

Buhan et Teisseire
1, rue des essarts
BP 119 Dakar
Tel: 221 233941
Fax: 221 237118

Supres
Rue 9 x 6 et Cornche, Dakar
Tel: 221 214839
Fax: 221 214839

7.4.11

Importation and distribution of Air Conditioner

apparatus, hydraulics

Networking, Importation and distribution of

electrical appliances

Maintenance and repairs, solar water heater spare

parts, importation and distribution of water taps

Importation and distribution of domestic

appliances

Glass Industry
CONTACTS

Senegal miroir
24, rue Armard Angrand, Dakar
Tel: 221 223524
Dumas et companies
Rue Birago Diop x point E
BP 1249 Dakar
Tel: 221 249879
Fax: 221 214138

PRODUCTS
Importation and distribution of mirror

Mirrors, glass, paints

41

Appendices
7.5

Appendix 1- CONTACT OF KEY TRADING COMPANIES

NAME

COMPANY

Mamadou
S. Mar

Point Micro

Nabil
Dallank

Batimat

Ndiankou
Mbengue

USETTA

Dr Daouda
Thiam

Societe de
Distribution
Pharmaceutique
Conseil National
du Patronat du
Senegal

BaidyAgne

Philippe
Egraz

Laborex-Senegal

Oumar
Gueye

Buhan Teisseire

Beatrice
Cabral

Buhan Teisseire

Abdoulaye
Diouf Sarr

Chambre de
Commerce
Dindustrie et
DAgriculture de
Dakar
Touba Darou
Khoudoss

Moustapha
Sakho

Moustapha
Sylla

Sylla & Freres

ADDRESS

TEL/FAX

29, Av.
Leopold
Sedar
Senghor,
B.P 4218
Dakar,
Senegal
55, Rue
Mousse
Diop, BP
7020
Dakar
Senegal
50, Avenue
Georges
Pompidou
BP 12034
Dakar
Senegal
Siege
Social
7, rue Jean
Mermoz
Corniche
des HLM
BP 2066
Dakar
1, Place
Kermel
BP119
Dakar
Senegal
1, Place
Kermel
BP119
Dakar
Senegal
BP118
Dakar
Senegal

Tel:(221) 822 1122

Fax: (221) 8218822

mmar@pointmicro.sn

Tel : (221)
8223379
Fax; (221)8210224

batimat@sentoo.sn

10, Rue
Fleurs
BP 11337
Dakar
Senegal
100, Ave
du
President
Lamine
Gueye

E-MAIL

Tel: (221) 8221581

Fax: (221) 8214702
Tel: (221) 859
0000

Daoud@sodipharm.sn

Tel : (221)
8215803
Fax : (221)8222842

cnp@sentoo.sn

Tel : (221)
8243731
Fax : (221)
8240086
Tel: (221)8492354
Fax: (221)8237118

ogueye@buhanteisseire.sn

Tel: (221)8492354
Fax: (221)8237118

bcabral@buhanteisserie.sn

Tel:
(221) 8237189
Fax : (221)8239363

cciad@telecomplus.sn

Tel : (221)8215686

Tel : (221)8237337
Fax : (221)8232295

42

Mamadou
Fall

Senegal Broderie
Modderne

Maha
Khochman

Buhan Teisseire

JeanFrancois
Saulay
Cheikhouna
Sylla

CFAO
Technologies

Sebastien
YvesMenager
Mansour
Cama

Maersk logistics

Bernard
Labadens

Societe Generale
de Bamques Au
Senegal

Samir
jarmache

Comptoir
Commercial
Franco Africain
Senegal

Touba Kheweul
Sylla & Freures

Societe
Senegallaise
Dinvestissement

Dakar,
Senegal
BP30092
Dakar,
Senegal
1, Place
Kermel
BP119
Dakar
Senegal
BP 2631
Dakar,
Senegal
27, Ave
Faidherebe
Dakar
Senegal
BP 3836
Dakar
Senegal
2, Avenue
Faidherbe,
BP1392
Dakar
19, Ave
PDT LS
Senghor
BP 323
Dakar
Senegal
79, Rue
Galandou
BP469
Dakar
Senegal

Tel : (221)8249471
Fax : (221)8248050
Tel : (221)8492357
Fax : (221)8237118

mkhochman@buhanteisseire.sn

Tel : (221)
8497788
Fax : (221)8497789
Tel : (221)8422544
Fax : (221)8422544

jfsaulay@cfao.fr

Tel : (221)8591142
Fax : (221)8321331

dkrogmng@maersklogistics.com

Tel : (221)8215454
Fax :(221)8223219

ssi@telecomplus.sn

cheikhounas@sentoo.sn

Tel : (221)
8395505
Fax : (221)8239036

Tel : (221)
8222578
Fax : (221)8236550

43

7.6

Appendix 2 - CONTACT OF KEY Institutions

NAME

INSTITUTION

ADDRESS

aapouye@primature.sn
mincom@cyg.sn

8-10 Allees
Robert Delmas
BP 10247
Dakar Liberte
Av Felix
Eboue
BP 3195 Dakar

Tel : 221
8222027
Fax : 221
8221300
Tel : 221
8494508
Fax : 221
8233606

armandnanga@hoymail.com

Tel : 221 849

4040
Fax : 221
822 32 33

amnnot@sentoo.net

Minister of SMEs
and Trade

Buiding
Administratif
5eme etage

Hamath Sall,
Director

Agence nationale
Chargee de la
Promotion de
Linvestissement
et des Grands
Travaux (APIX)

52-54 Rue
Mohamed V
BP 430 Dakar

Armand JJ
Nanga
Chief Inspector

Senegalese
Customs

Abdoulaye
Gningue
Coordonnateur
de la cellule
Prospective et de
Developpement
Amadou
Moustapha
NDiaye

Port Autonome
de Dakar

Didier Cruz
Director

COTECNA

Papa Ibrahima
NDAO
Directeur

Ministere de la
Sante et de
Laction Sociale

83, Bd de la
Republique,
Immeuble
Horrizons
BP 11045
Dakar
Bureau de
Liaison de
Dakar
BP 11853
Dakar
PNA
BP 4015 Dakar
Hann

Mansour Cama
Chairman

National
Confederation of
Senegal
Employers
African Network
for Support to
Women
Entrepreneurs
National
Confederation of
Senegal
Employers

41, Rue ElHadji Amadou

Assane Ndoye
BP 3819
Domaine
Industriel
Sonepi
BP10578
41, Rue ElHadji Amadou
Assane Ndoye
BP 3819

Issa Sangare
Consultant

Mor Talla Kane

Directeur

E-MAIL

Tel : 221
8497269
Fax : 221
8219132
Tel : 221 849
0555
Fax : 221
823 9489

Aichatou Agne
Pouye

Consultat
Honoraire de la
Republique de
Maurice Au
Senegal

TEL/FAX

apix@sentoo.sn
hsall@apix.sn

pad@portdakar.sn
gnigueab@portdakar.sn

Tel : 221
8494959
Fax : 221
8423485
Tal : 221 859
5066
Fax : 221
8595071
Tel : 221
8217662
Fax : 221
8229658
Tel : 221 824
1010
Fax : 221
825 7246
Tel : 221
8230974
Fax : 221
8229658

cnes@sentoo.sn

cnes@sentoo.sn

44

7.7

Appendix 3- Economic Indicators by main sectors for past 4 years millions

of EUR
SECTORS

Estim. 1988

Estim. 1999

Estim. 2000

Estim. 2001

PRIMARY

744

827

921

988

AGRICULTURE

373

429

503

557

FARMING

256

270

284

296

FISHING

72

86

91

91

FORESTRY

42

42

44

47

SECONDARY

853

925

1005

1086

EXTRACTIVE

44

56

63

68

PETROLEUM

30

33

42

54

PRODUCTS
ENERGY

96

98

107

117

BTP

170

196

226

245

OTHER INDUSTRIES

515

541

566

604

TERTIARY

2112

2319

2405

2564

TRANSPORTS &

466

503

534

573

COMMERCE

1151

1205

1240

1329

OTHER SERVICES

594

611

632

662

TOTAL GDP

3811

4072

4331

4638

INDUSTRIES

TELECOMMUNICATION

7.7.1 Appendix 3A- Main import countries to Senegal year ended

July 2002
Millions EUR

% of Total Imports

EUROPE

1102

57

FRANCE

527

27

BELGIUM

69

3.55

HOLLAND

69

3.55

GERMANY

112

5.8

ITALY

81

4.2

UNITED KINGDOM

23

1.2

IRELAND

29

1.5

COUNTRIES

45

SPAIN

70

3.6

RUSSIA

38

AFRICA

290

15

CAMEROON

.4

TUNISIA

.44

IVORY COAST

57

NIGERIA

144

7.4

SOUTH AFRICA

23

1.4

AMERICA

149

7.7

USA

49

4.1

CANADA

13

0.7

BRAZIL

38

2.01

ASIA

372

19

THAILAND

150

7.7

INDIA

22

1.14

VIETNAM

22

1.12

CHINA

44

2.28

7.7.2 Appendix 3B- Main export countries of Senegal year ended

July 2002
COUNTRIES

MILLIONS EUR

EUROPE

364

% OF TOTAL
EXPORTS
38

FRANCE

141

11.6

BELGIUM

11

.8

HOLLAND

19

1.8

GERMANY

10

.8

ITALY

55

3.3

UNITED KINGDOM

0.6

AFRICA

295

31

CAMEROON

10

0.9

MAURITANIA

33

4.1

MALI

73

10

46

GAMBIA

34

4.5

GUINEA BISSAO

18

2.4

REPUBLIC OF GUINEE

16

2.2

IVORY COAST

29

2.9

TOGO

1.1

BENIN

23

3.1

AMERICA

0.44

USA

0.4

ASIA

178

22

INDIA

163

19

7.8

Appendix 4 - Indicative Price list of Commodities

Products
Washing Powder Soupline (3L)

Price (EUR)
6.40

Washing Powder Ariel 3.2 Kg

13.10

Toothpaste Colgate 100 ml

1.05

Deodorant Axe

2.70

Floor polish Mr Propre 1.5 L

3.80

Javel Washing disinfectant 1L

0.82

Nappy Pampers (Qty 30)

14.5

Kleenex Tissue paper 100

1.20

Television Philips 55 cm

326.70

Bottle Evian 1.5 L

1.33

Corn Flakes Kellogs 375g

4.56

Nescafe 100g

2.14

Nutella 750g

Nestle 397g

1.10

Whisky Red Label

19.10

47

Coca Cola Light 1.5L

Cheese Vache qui Rit

Margarine Fruit Dor

1.66

48

49