Report Agora
Report Agora
Report Agora
Rahimafrooz Superstores Ltd. (RSL) dispatched Agora the first ever retail network in
Bangladesh in 2001 and guarantees an important shopping background that gives quality and
new items at the right cost. It expects to reliably give a strikingly fulfilling and significant
shopping background through a business that enhances the personal satisfaction for clients
and colleagues.
With outlets in significant areas all through Dhaka, and a lot of people all the more being
arranged in Dhaka and other real urban communities, Agora is attempting to satisfy the
ordinary needs of its clients by giving the right quality, variety and cost through stores of
different structures and sizes.
While Agora basically concentrates on sustenance things - extending from a wide assortment
of fish, meat, vegetables, apples and oranges, bread kitchen, dairy, and staple - it likewise
conveys an incomprehensible show of other basic need, individual consideration, and
different other customer products and family utensils.
Meena Bazar is a decently rumoured retail store chain in Bangladesh with International
gauges. It began its operation in 2002 and runs outlets in Dhaka, Chittagong and Khulna
division. Each Meena Bazar outlet conveys just about 6,000-8,000 items to offer. It gives
advantageous shopping background, benevolent client benefit alongside simple stopping
procurements for its clients. Meena Bazar is a backup of Gemcon Group. It likewise delivers
natural items, dairy things, arranged sustenance & home grown items.
Meena Bazar is the first retail superstore in Bangladesh that has a site to shop on the web. We
dispatched our site in April, 2012, and now we convey in Dhaka, Khulna and Chittagong. We
took this activity to make client life simpler. Internet shopping with Meena Bazar spares time
and it is additionally exceptionally helpful for our client as we face more movement
nowadays.
At Meena Bazar we not just offer the items to the clients; we attempt to pass on the item
advantages to them as well. To give the clients the best conceivable quality for their cash, we
obtain the items straightforwardly from the ranchers, uprooting the agents, while
guaranteeing excellent, freshness and constant accessibility. Meena Bazar is otherwise called
one of the dependable sustenance suppliers of the country. Meena Bazar is resolved to
convey the best accessible items to the clients and is presently growing more to serve
Bangladeshi clients better.
Geographic area is mainly the Dhaka, Chittagong and Khulna within Bangladesh.
Demographic:
Psychographic:
Social class: Higher Middle Class family to Elite Members of the Society
Lifestyle: Materialistic
Behavioral:
Benefits
TYPE OF SEGMENTATION
Primarily, we can say from the type of product they sell that Meena Bazaars follow
differentiated or segmented marketing strategy. They are segmenting their market for those
customers who have similar type and sets of needs which are mostly within the easy to buy
and easy to use product category.
BASIS OF SEGMENTATION
Meena Bazaar defined the market mostly on the basis of psychographic and behavioural
segmentation. They are offering their product basically from the upper middle class of
populous who prefer a free and open space for daily grocery shopping can have their work
done for them. People who want to buy products from a more hygienic place can come and
buy a variety of necessities from Meena Bazaar as well. For the exclusive people who like to
have premium and branded products are mostly welcome in Meena Bazaar as well. Elderly
people who cannot move to lots of places at a time can easily find plenty of space to move
about. Again, regular people with common needs come here frequently. They try to fulfil the
needs of these categories of people. Again, even though they want to sell their products to the
whole country, they specifically target the people of above average and higher income level.
Geographic
Demographic
Psychographic
Behavioural
Region
Density
Age
Gender
Income
Occupation
Education
Social status
Family size
Lifestyle
Personality
Occasions
Benefits sought
User status
Attitude
Symbolic positioning is subjective is based on values and aims and aspirations of customers.
This type of positioning is utilised by Meena Bazar in relation to its Fair Trade range of products in
food and grocery sector. Symbolic positioning is used by Meena Bazar in relation to clothing products
as well by refusing the use of cotton grown in countries where child labour is used in cotton
production.