November 15, 2008-December 15, 2008

Content
Editor’s Note
Editorial 8

Reader’s Response
Letters to the Editor 9

Exclusive
E-Ordinance 12
Rafi Real State 13
Calligraphy, an art to learn 22

Page48
Selling space 36
Wateen hosted Contact Center Solution 53

Telepedia
PTCL: Rotten apple of our eyes 10
Telecom web weaving inconsistently 16
New year, new plans: Yaseen 17
Fake prizes cheat subscribers 30
Carriers need new plans 39
Trafco and Warid again shakes hand 71

Event
Zong Polo Championship 20
Kalsoft and Microsoft 21
Telenor’s 3G workshop 52
World call Polo Championship 73
Bank Alfalah workshop 80

Page10 Page24 for social advancement, and

The irresponsible atti- “Communication is the key
Cover Story tude of PTCL is respon-
Mobilink reshaping crisis 48 sible for coercing people there is no better way to
to avail mobile phones communicate than through
InsighT DSL and broadband”
UN reports Pakistan at 131 18
Raffles moving ahead 26
Microsoft’s baseless blames 28
High end American jobs outsourcing India 34
Ten most influential IT professionals 72
Games review 74

Tech-Tools
N96 lands on the shores of Karachi 51
Upcoming mobiles 56
Low range mobiles 59
Current mobiles 60

Page44 Page30
High range mobiles 63 Hacker claimes PTA has time and again
Mobile review 66 Nokia S40 issued advertisements in
Latest Laptop 68 burned by bug newspapers for the awareness
of people to avoid such frauds
Technobabble
Hackers heading towards handhelds 42
Gadgets use excessive energy 75

Mosaic
National 77
International 83

Synopsis
National 87
International 97
Just like the first PC In 2008, the growth rate

Page16
viruses came across as of mobile phones is blink-

Page42
screensavers, in the mo- ing at 0.7 per cent where
bile instance they came the rate of fixed line is
across as executable files also decreasing

6
 November 15, 2008-December 15, 2008

Editor s
Note E-Crimes Ordinance:
Govt finally decide between
the devil and the deep blue sea!
Government of Pakistan has finally put forward the
Prevention of Electric Crime Ordinance 2008 according Zubair Ahmed Kasuri Editor-in-Chief

to which death penalty will be given to Cyber Terrorist Fatima Batool Editor
in Pakistan - anyone who commits a crime detrimental to Usman Yaqoob
national security through the use of a computer or any Marketing Manager (Lhr)
M. Farooq Malik
other electronic device. "Whoever commits the offence of Marketing Executive (Lhr)
Rashid Hussain Mughal
cyber terrorism and causes death of any person shall be Marketing Executive (Khi)
punishable with death or imprisonment for life,” the Or-
dinance said.
Zafar Khan Afridi
The ordinance described Cyber Terrorism as accessing Senior Graphic Designer
of a computer network or electronic system by someone Umer Ayaz
Graphic Designer
who then "knowingly engages in or attempts to engage
Khawar Shahzad
in a terrorist act". Manager Islamabad Office
The ordinance listed several definitions of a "terrorist Asmat Ullah
Content Coordinator
act" including stealing or copying, or attempting to steal Azhar Javed
Production Manager
or copy, classified information necessary to manufacture Taimur Shafiq
any form of chemical, biological or nuclear weapon. Web Developer
Muhammad Saeed
The ordinance also set out punishments for other of- Chief Photographer
Mobile: 0321 - 8404389
fences including illegal electronic entry into systems of
Lahore Office
any sensitive installations, electronic fraud, electronic Ph: 042-5750732- Fax: + 92-042-5750804
forgery, system damage, unauthorised access to codes Islamabad Office
Phone: + 92-51-2890054
and misuse of encryption. Punishments for those crimes Fax: + 92-51-2891339
Karachi Office
ranged from three to 10 years in prison. Phone: + 92-21-4602620
We have seen Pakistan Telecommunication Authority
Registration No
bringing regularities into the telecom sector. Now this PCPB/105
Ordinance will further boost up the efforts to prevent (Vol. 5 Issue:3)
any kind of cyber crime in Pakistan. It is worth mention- Price Rs: 300

ing that UN report has declared Pakistan at a very low URL: www.flare.com.pk
Email: flare.mag@gmail.com
(131) position in E-governance and the current initiatives
by the Government will hopefully improve Pakistan’s in- Zubair Ahmed Kasuri, publisher of FLARE
ternational image not only in terms of E-governance but leading telecom magazine printed it from

also in E-regularities. Akkaz Printers, Shama Plaza, Lahore and

published from 105 B, Gulberg II, Lahore.
Now the choice between the devil and the deep blue sea
has been finally made; to abide by the Ordinance is not
as easy as it seems to be. However, our Government has
taken a decision and we are ready to prove ourselves as
helpful as possible.

8
Letters and I was at a loss to decide where the
required option exists. Besides, there are
profit on overall turnover for nothing.
Similarly, the PTCL imposed a package on

to the
also troubles in inquiring any thing as consumers some times back. What is

Editor
the full information is absence. poorly-led Pakistan Telecom Authority
Moreover, the management site does not doing about it?It is very unfortunate that
function. There is no portion for news the ownership of these companies should
and events, so we don’t know if Ufone is resort to these tactics when we desire the
arranging one - there is also a possibility investors from close allies as Arab coun-
that it does not participate in national tries to invest and succeed in Pakistan in
activities like other companies. much greater numbers than now.Unfortu-
Surprisingly, there is no Media Centre, nately the blind and unjustified levy by the
and there is no option in case you want PTV in electricity bills has opened way for
to download some ad. On its official other blind levies which too must stop
site, Prepaid Black Berry is still running after all what is the justification of not giv-
Mobile madness... where it has been blocked by PTA due ing Rs25 to say 40 other channels operating
to Ufone’s courage to start a servie which consumers use.This justifies
A country with 70 million illiterates has without obtaining NoC, strange. shakeup in our regulatory bodies as the
issued 70 million — no, not books — mo- When we visit foreign sites, even Indian PTA and Pemra, which allow illegal tariffs
bile SIMs. This took successive years of sites, there is a current flavour – and keep on licensing dishonest business-
spending an average of one billion dollar everything is up-to-date and easily men and license improper parties to de-
each year, not to teach how to read and accessible. On the other hand, Pakistani stroy our roads, gardens, put unsafe
write but to build cellular towers and websites either function poorly or no- towers in parks, on roofs with no end -
networks. The stage was set to erode existent. I happened to read that UN M. Shaikh, Islamabad.
poor people’s meager incomes and sav- report which declared Pakistan at 131
ings. position in e-governance but I wonder
A crass culture soon evolved and also as the electronic mediums are dead in
Fast PTCL connection???
eroded whatever little real culture was Pakistan where the 131 place suggests
This is in reference to a PTCL ad
left: libraries, art galleries, museums and its presence. The case is not with Ufone
pledging the provision of free and fast
theatres? Result? Noise, more than any- but also with some other well knpwn
internet connection through land-line
thing else; annoying ring tones and cellular and internet provider
phones. The connection provided is of
mindless chatter. Each month, one mil- companies and surfers like me can
31.2 kbps. By what standards is it fast?
lion mobile phone handsets landed in either wait for the betterment of this
Please do let the public know of hidden
this country costing another one billion scenario or design their own sites –
charges involved, like local call charges
dollar in (zero duty — zero GST) im- Rabeea Hafiz, Lahore.
for five minutes duration? Of course that
ports.
would turn out to be more than Rs 25-
That is four billion over the last four
per-hour use of this facility. So this
years — enough to ignite a balance-of-
Another question for PTCL service is neither free not fast-
payments crisis for a small, low-saving
Asghar Saghar, Rawalpindi.
economy with a shallow export base. Time and again PTCL has failed to pro-
Eleven thousand people are born each vide services it advertises. A few months
day and over 20,000 attain the age of 18 back, it was DSL. I know several people
every day. Many own a mobile before who applied for PTCL DSL connection,
Awaz SMS: Another trick
they have even heard of an opera. If cel- waited for about three months, got frus- by Ufone!
lular towers and radiation do not kill trated, changed their ISPs and got new
enough grey matter, then there are ad- connections within hours. I live at a dis- Ufone has started a new service by the
vertisements by network operators to fill tance of two kilometres from the PTCL ex- virtue of which an automatic tape will
the gap. change on a main road. I applied for a guide callers to record Awaz SMS when
Dear Friends of Pakistan and IMF, four DSL connection only to be told that I any dialled Ufone number is found to be
billion dollars of urgent assistance could not get a connection because of switched off: “App kay matlooba number
please, to keep this mass stupidity going some 'technical problem'. say is wakt jawab mousool nahi ho raha
on for another four years, no actually I then applied for a Smart TV connection -- – Agar app Ufone kay customer hain aur
two. something advertised heavily by PTCL. Awaz SMS Baijhna chahtay hain tu 99
Network operators need to repatriate The company employee who handled my mila kar matlooba number milayain.”
profits. Never mind the poor voice qual- request told me that I would have the con- Apparently, it seems very helpful as
ity and dropped calls. We’ll still pay for nection within three days. It is now over Ufone customers can record their mes-
them - MOAZZAM HUSAIN, Lahore two months and there is no news of the sages but the story is otherwise. Ufone
Cantt connection. Whenever I call them I am has not notified that the Awaz SMS will
told that there is some 'technical prob- charge diallers Rs 2.50 plus taxes.
Ufone ... Vacant! lems'. This service is first of its kind in Pakistan
I have one simple question for PTCL -- as messages are recorded for that num-
I am habitually a net surfer. I am why does it advertise products which it ber which is powered off, but I am un-
delighted to see some websites by cannot provide its prospective customers able to understand one thing. Why our
prominent cellular service providers of with? What kind of the way of doing busi- cellular operators made fuss in media of
Pakistan like Telenor, Mobilink and ness is that? - Mohammad Irshad, Lahore. each and every up-coming facility or in-
Warid, the Web sites are quite crafty. centive and do not even bother to send a
One can easily see these sites getting up Undeserved levy single plane SMS or notice to its sub-
dated day by day by the virtue of scribers about the up-coming charges?
various ads and on going programmes, The other day I was recharging my mobile Taxes and fees are imposed, and the only
services, plans and policies, etc. the phone with a 100-rupee card when I no- way to know about them is to get
most flaw-full site I have ever seen is of ticed the following appearing on my mo- charged –Usman Butt, Rawalpindi.
Ufone. Once you open the site, you don bile phone: “Five per cent administrative
not know where to go! There are small fee for recharging – on face value” This is Send us your letters at
tabs and sub-tabs at the head of an undeserved levy as recharge is an auto- flare.mag@gmail.com or at our
websites and one has to read each matic procedure and no expenses are in- postal address.
carefully to decide what is required. For volved. What it means that this mobile Flare reserves the right to edit
example, I want to know about Utunes company has given itself a five per cent letters for clarity & space. 9
 www.
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Telepedia Flare Report Free Download com.pk

akistan telecommunica- exhausted by the convenient

P tion sector is badly suf-

fering from the acts and
policies of those who sold the
on line procedures of no avail.
He displayed the banner as a
symbol of strong protest
national well-esteemed assets against that largest service
for their timely achievements. provider company of Pakistan
Everyone knows that Pakistan who is inefficiently run by
Telecommunication Company those who have only 26 per
Limited is exploiting national cent shares in the national
resources by introducing low- asset. He said that after labori-
end policies for personal bene- ous waiting weeks, his pray
fits but hardly anyone knows was finally heard and his line
the troubles which people are was restored. The quality of
generally facing due to PTCL’s communication which the line
monumental faults. I want to now offers is out of question,
bring into the light the prob- as I myself can feel that there
lems which laymen are tolerat- was a lot of distortion in the
ing as a result of all that is line. There is no need to men-
happening on landlines nation- tion that Ufone is a subsidiary
wide. I happened to pass by of PTCL.
Majeed Nizami road (common- Although mobile phones
ly known as Temple road) few have gained momentum in
days ago. I saw a large banner Pakistan but there is always a
erected between two pillars on need of that local land line
the very main road complain- which can keep people always
ing: we are trying to re-store connected as there is no single
our PTCL number 042-6371795 problem or density issue.
from last six weeks but our PTCL subscribers are going on
cries remained unanswered. I reducing since 2006. And it is
parked my car and jotted deplorable to see that the
down the inscription. After authorities are least concerned
returning home, I immediately with customers’ dissatisfac-
made a call to that number and You can go on wasting your money and time in tion.
to my surprise it was working. the name of local call charges imposed on 1218, In this article I have com-
Let me clarify that I have noth- piled all those complains
ing to do with PTCL and this the complain registration number, and receiving which are recently publishing
initiative was merely an out- an affectionate message that you number will be in national newspaper against
come of curiosity. I talked on PTCL’s poor service to enlight-
the very number with Mr
restored within next 24 hours… en the reader about the least
passion towards betterment on
he registered his complain three times behalf of PTCL. On one hand PTCL lines
under the complain number of 114, 121 are out of order and on the other sub-
and 106 on PTCL’s immediate phone scribers are receiving usual bills. PTCL is
restoration service 1218. This service no more Pakistani’s favourite and people

Lahore: A customer affected by the poor service of

PTCL, after registering several complains, displays the
banner as his last hope outside his Ufone franchise at
Hamid Nizami Road.

Sajid, the owner of the number. He told

me on the PTCL line, which was bom-

The irresponsible
attitude practiced by
PTCL is mainly
responsible for coercing
people to avail mobile
phones in order to rely
least on the national land are continually disconnecting their lines
claims to bring back your telephone with-
line service provider in 24 hours but his complains were not
due to excessive charges and poor serv-
ice. If Etisalat has not enough potential to
barded with irritating noises coming all able to even issue a spark in the dead line restore the dilemma then why not it
the way from no where, that weeks ago for more than six months. Sajid was quit?

10
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Exclusive Flare Report Free Download com.pk

he President has

T
and willfully encrypts
promulgated the any incriminating com-
Prevention of munication or data con-
Electronic Crimes tained in electronic sys-
Ordinance, 2008 to pre- tem relating to that
vent electronic crimes. crime or incriminating
This Ordinance extends evidence, commits the
to the whole of Pakistan offence of misuse of
and it shall apply to encryption shall be pun-
every person who com- ished with imprison-
mits an offence under ment of either descrip-
this Ordinance irrespec- tion for a term which
tive of his nationality or may extend to five years,
citizenship whatsoever or with fine, or with
or in any place outside both.
or inside Pakistan, hav- • Malicious
ing detrimental effect on code - (1) Whoever will-
the security of Pakistan fully writes, offers,
or its nationals or nation- makes available, distrib-
al harmony or any prop- utes or transmits mali-
erty or any electronic cious code through an
system or data located in electronic system or elec-
Pakistan or any electron- tronic device, with intent
ic system or data capable to cause harm to any
of being connected, sent electronic system or
to, used by or with any resulting in the corrup-
electronic system in tion, destruction, alter-
Pakistan. ation, suppression, theft
It shall come into or loss of data commits
force at once and shall be the offence of malicious
deemed to have taken code; (2) Whoever com-
effect on September 29, mits the offence speci-
2008. fied in sub-section (1)
Whereas it is expedi- shall be punished with
ent of prevent any action imprisonment of either
directed against the con-
This Ordinance extends to the whole of Pakistan and it shall description for a term
fidentiality, integrity and apply to every person who commits an offence under this which may extend to
availability of electronic
system, networks and
Ordinance irrespective of his nationality or citizenship whatso- five years, or with fine
or with both.
data as well as the mis- ever or in any place outside or inside Pakistan, having detri- • Spamming -
use of such system, net- mental effect on the security of Pakistan or its nationals or (1) Whoever transmits
works and data by pro- harmful, fraudulent,
viding for the punish- national harmony misleading, illegal or
ment of such actions and with imprisonment of either description for a unsolicited electronic
to provide mechanism for investigation, prose- term which may extend to seven years, or with messages in bulk to any person without the
cution and trial of offenses and for matters con- fine, or with both. express permission of the recipient, or causes
nected her with or ancillary thereto; and where- • Misuse of electronic system or elec- any electronic system to show any such message
as the National Assembly is not in session and tronic device - (1) Whoever produces, possesses, or involves in falsified online user account regis-
the President is satisfied that the circumstances sells, procures, transports, imports, distributes tration or falsified domain name registration for
exist which render it necessary to take immedi- or otherwise makes available an electronic sys- commercial purpose commits the offence of
ate action. tem or electronic device, including a computer spamming. (2) Whoever commits the offence of
program, designed or adapted primarily for the spamming as described in sub-section (i) shall
Offences and punishments purpose of committing any of the offences be punishable with fine not exceeding fifty
established under this Ordinance or a password, thousand rupees if he commits this offence of
• Criminal access - Whoever intentional- access code, or similar data by which the whole spamming for the first time and for every subse-
ly gains unauthorized access to the whole or or any part of an electronic system or electronic quent commission of offence of spamming he
any part of an electronic system or electronic device is capable of being accessed or its func- shall be punished with imprisonment of three
device with or without infringing security meas- tionality compromised or reverse engineered , months or with fine, or with both.
ures, shall be punished with imprisonment of with the intent that it be used for the purpose of • Spoofing - (l) Whoever establishes a
either description for a term which may extend committing any of the offences established website, or sends an electronic message with a
to two years, or with fine not exceeding three under this Ordinance, is said to commit offence counterfeit source intended to be believed by
hundred thousand rupees, or with both. of misuse of electronic system or electronic the recipient or visitor or its electronic system to
• System damage - Whoever with intent devices; (2) Whoever commits the offence be an authentic source with intent to gain unau-
to cause damage to the public or any person thorized access or obtain valuable information
which later can be used for any unlawful pur-
interferes with or interrupts or obstructs the It shall come into force at poses commits the offence of spoofing. (2)
functioning, reliability or usefulness of an elec-
tronic system or electronic device by inputting, once and shall be Whoever commits the offence of spoofing speci-
transmitting, damaging, deleting, altering, tem- fied in sub-section (i) shall be punished with
pering, deteriorating or suppressing any data or deemed to have taken imprisonment of either description for a term
which may extend to three years, or with fine,
services or halting electronic system or choking
the networks shall be punished with imprison-
effect on September 29, or with both.
• Cyber terrorism - (1) Any person,
ment of either description for a term which may 2008 group or organization who, with terroristic
extend to three years, or with fine or, with both.
• Electronic fraud - Whoever for wrong- intent utilizes, accesses or causes to be accessed
ful gain interferes with or uses any data, elec- described in sub-section (i) shall be punishable a computer or computer network or electronic
tronic system or electronic device or induces with imprisonment of either description for a system or electronic device or by any available
any person to enter into a relationship or with term which may extend to three years, or with means, and thereby knowingly engages in or
intent to deceive any person, which act or omis- fine, or with both. attempts to engage in a terroristic act commits
sion is likely to cause damage or harm to that • Misuse of encryption - Whoever for the offence of cyber terrorism.

the purpose of commission of an offence or con- Report has been cut short; for reading the full ordinance
person or any other person shall be punished please visit www.app.com.pk
cealment of incriminating evidence, knowingly
12
 www.
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com.pk Free Download Flare Report Exclusive

It has 11 ongoing projects

and another eight in the
pipeline for launch during
2008 – 2009

W
ith over 38 years of qualitative experi- Sports City, Jumeirah Village, Jebel Ali
ence in the development of real estate Downtown, the prestigious Dubai Waterfront
in Pakistan and Canada, Rufi Real and Pallisades master developments,” said
Estate entered the United Arab Emirates (UAE) Rameez Manzoor Rufi, Vice President and
market back in May of 2005, by launching their Chief Operating Officer of Rufi Real Estate. In
maiden residential project, Rufi Twin Towers the commercial sector we have an ultra modern
in Dubai Sports City. state-of-the-art project, Quattro Hotel and
“Rufi Group has 11 ongoing projects and Business Park coming up in the strategically
another eight in the pipeline for launch during located Jumeirah Village master development,
2008 - 2009. In the residential segment we have added Rameez. Manzoor Rufi Chairman Rufi Group of
ongoing and planned projects, spread across “We have focused ourselves in providing Companies.
Central District-International City, Dubai homes that are not only elegant in design but
also fully
equipped to offer
maximum comfort
to the owners. On
the drawing board
itself, our archi-
tects are instructed
that no room
should offer a
width of less than
12 feet. After all, it
is here that a home
owner spends
most of his or her
time. Therefore,
maximum utiliza-
tion of space is a
key concern with Rameez Manzoor Rufi, Vice President and
us,” he added. “Be Chief Operating Officer of Rufi Real Estate.
it a homeowner or
an investor, one homes for every kind of life style and to suit
Dubai: Manzoor Rufi, Chairman Rufi Group of Companies photographed with Shah Mahmood every budget properly, we will soon be launch-
Qureshi Foreign Minister and Khursheed Junejo Pakistani Ambassador to Dubai. can be fully
assured of hand- ing a series of projects in Ajman. By doing so,
we will be able to offer homes, to suit practical-
“We have focused ourselves some returns when buying from us, as our
properties are being completed at an extremely ly every strata of society, and thus we will be
in providing homes that are fast pace. A studio sold in Rufi Twin Towers able to fulfill our promise to the public.”
back in 2005, now commands a whopping Rameez Rufi positively concluded his plans
not only elegant in design appreciation of 150 per cent to 200 per cent,” by saying that 2009 will see the unveiling of a
said Rameez. “The same is the case with our range of residential and commercial projects
but also fully equipped to other projects - Rufi Gardens, Rufi Park View, from the Rufi Group, which will cater to each
offer maximum comfort to Rufi Century Tower, Rufi Golf Greens and Rufi and every segment of the market - high, middle
and low end.

Lakefront Residency.
the owners” “Since, we take our promise of providing 13
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s Yafang Sun,

M
launched a Turnkey train-
Chairperson of
Huawei
Huawei determined to ing centre and Pakistan-
based VAS R&D centre.
Technologies Co., Ltd. met
with President of Pakistan
Asif Ali Zardari in China
strengthen tech-trade Furthermore, Huawei
signed MOU with Comsats
Institute of Information
State Guesthouse, Beijing. Huawei has signed a MoU with Comsats Institute of Information Technology for setting up
Ms Yafang Sun gave a brief Technology for setting up the second joint IT centre in 2008 the second joint centre of
introduction of Huawei IT with the witness of
that with the 20 years’ development Ministry of IT in 2008.” She said, “Huawei
Huawei’s contract sales exceeded $16 bil- is playing a vital role for the promotion of
lion where 72 per cent was from interna- friendship and exchanges goods between
tional market in 2007. Huawei’s products Pakistan and China.”
are deployed in over 100 countries and On behalf of Huawei, Ms Yafang Sun
serve 35 of the world’s top 50 operators, as presented equipments valued one million
well as over one billion users worldwide. dollars to support the e-government initia-
She also mentioned that Huawei tive taken by the Government of Pakistan.
Pakistan is the number one telecom E2E This was highly appreciated by the
solution provider and has more than 1600 President of Pakistan. He also appraised
employees which are composed of over Beijing: President Asif Ali Zardari meets the Chairperson what Huawei had achieved and the gov-
1400 Pakistanis, i.e. 87.5 per cent localiza- Huawei Technology Ms Yafang Sun. ernment of Pakistan would create a harmo-
tion ratio. “Since 2002, Huawei and UET nious business environment in Pakistan.

Lahore had established a joint IT centre where over 2000 engineers had completed
the training. In 2007, Huawei successfully

China to deliver telecom satellite to Pakistan

hina will launch a telecommunica- and launch of the satellite.

C tion satellite, named PakSat-1R,

for Pakistan in 2011. The satellite's
chief contractor -- China Great Wall
It will have a life span of 15 years.
Pakistan will use it for domestic telecom-
munication and broadcast services.
Industry Corporation (CGWIC), said a Contracts for the satellite deal were
Long March 3B rocket would be used to inked in the presence of President Asif
put the satellite into orbit. It will launch Ali Zardari and Chinese President Hu
from the Xichang Satellite Launch Center Jintao. This is the third time China has
in the southwestern Sichuan Province. delivered a satellite to another country.
The company said ground control In 2007, two satellites were sent to
it enters orbit. CGWIC and its sub-con-
facilities for the satellite would be deliv- Nigeria.

tractors are responsible for the design,
ered to the Pakistan Space and Upper
manufacturing, final assembly, testing
Atmosphere Research Commission after

Kaira acknowledges PCB’s role

in localising IT
Pakistan Computer Bureau. Shahida ensure judicious utilisation of funds and

F
ederal Minister for information tech-
nology Qamar Zaman Kaira appreciat- Saadullah also briefed the Minister about the resources and to minimise any possibility of
ed the efforts being carried out by the Bureau on the occasion. parallel working of institutions.
Pakistan The Minister emphasized on the need for The Minister was informed that PCB had
Computer coordinated efforts in promoting computer trained 65,000 government employees from
Bureau (PCB) literacy and maintaining a proportion tilted year 2000 onwards of federal and provincial
in promoting governments in basic information technology
computer lit- PCB had trained 65,000 (IT).
eracy and “To impart the IT skills at schools, col-
awareness,
government employees from leges in all the provinces, the department has
and introduc- year 2000 onwards of federal provided 1098 IT teachers, lab in-charges and
tion of infor- the same number of computer labs covering
and provincial governments in
mation tech- 11 per cent schools and colleges of the coun-
nology and basic information technology try with 39 per cent more schools and col-
development leges to be covered in Phase-II,” said Shahida
File photo of Kamar Zaman Kaira.
of computer in favour of rural areas while identifying Saadullah.
skills at all levels of the state institutions. schools for computer training to check She also explained the working, function-
He expressed these views while visiting unnecessary rural-to-urban migration trends ing and performance of the bureau, the tech-
the Pakistan Computer Bureau (PCB). Upon and to avoid hassle of traveling as most nical advisory services, training and feasibili-
his arrival, the Minister was received by schools at present are in urban areas. ty studies being carried out by the PCB.

Shahida Saadullah, the Director General, He further directed the authorities to
14
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6 4 ,6 4 0 i n 2 0 0 3 a nd i t s m e m b e r s hi p
g r e w t o 8 1 ,0 2 7 i n 2 0 0 5 , a t t ha t t i m e
PT CL s u b s c r i b e r s w e r e 5 ,1 9 0 ,8 9 9 . I n
2 0 0 5 , B r a i n L i m i t e d a nd W or l d Ca l l
e nt e r e d i n t he r a c e of fi x e d l i ne s e r v -
i c e p r ov i d e r a nd t he t ot a l nu m b e r of
fi x e d l i ne u s e r s i n 2 0 0 5 w a s 5 ,2 7 7 ,5 4 6 .
I n 2 0 0 7 , a l l s e r v i c e p r ov i d e r s g o on
i nc r e a s i ng t he i r ne t w or k e x c e p t PT CL
w ho w i t ne s s e d a d e c l i ne of 5 5 2 ,2 3 8 .
T he 4 ,6 7 6 ,2 0 4 s u b s c r i b e r s of PT CL fu r -
t he r d e c r e a s e d t o 4 ,4 0 5 ,1 6 1 i n Ju ne ,
2 0 0 8 a s p e r s t a t i s t i c s i s s u e d b y PT A .
T ot a l l a nd l i ne s u b s c r i b e r s (w i t h a n
a d d i t i on of U ni on Com m u ni c a t i on i n
2 0 0 6 ) w a s 4 ,5 4 6 ,4 4 3 t i l l Ju ne 2 0 0 8 . T he
t ot a l fi x e d t e l e c om d e ns i t y of 2 .1 8 i n
2 0 0 0 r e a c he d 4 .1 (w i t h W L L d e ns i t y of
1 .4 ) i n 2 0 0 8 .

In 2006 this sector was at

its peak in not only
mobile but also in
landline subscribers. In
2008, the growth rate of
mobile phones is blinking
at 0.7 per cent where the
rate of fixed line is also
decreasing
Not only the blockage of illegal SIMs is responsible for the
decrease in the growing telecom sector of Pakistan but also the T he t ot a l t e l e d e ns i t y i n Pa k i s t a n
increase in taxes on both handsets and cellular services (fi x e d , w i r e l e s s l oc a l L oop a nd
m ob i l e ) i n Pa k i s t a n w a s 5 9 .8 0 i n
August 2008 as per data issued by
PT A . T he g r ow t h w hi c h w a s e x p e c t e d
p ea k o f 1 7 0 . 2 in 2 0 0 6 . A f t er t hi s

I
t is un b e lie vab le f o r in t er n a t io n a l
t o b e t r i p l e d , s u ffe r e d l e g i t i m a t e r e g u -
marke t th at th e te lec o m s ec t o r o f p r o g r es s t h e a v a la n c h e b eg i ns a nd t he
l a r i t i e s for t he fi r s t t i m e i n i t s l i fe -
P akistan h as re main ed s u c c es s f u l g r o w t h r a t e d ep r ec ia t ed t o 3 9 .4 p e r
t i m e , i s no m or e a g r ow t h. I t i s ha r d l y
in ach ie vin g a gro wth r a t e o f 1 7 0 p er c en t in 2 0 0 8 . Th e d ec r ea s e i n onc e
s u s t a i ni ng – t he g r ow t h r a t e of 1 7 0
ce n t in 2006. T h e pe n e t r a t io n a n d k n o w n a s r em a r k a b le g r o w t h d i d not
p e r c e nt r e d u c e d t o 0 .7 p e r c e nt . I t i s
af f e ctivity d isplaye d by t h is p a r t o f s t a y ed t h er e a s f u r t h er d ec r e a s e w a s
u nw i s e t o t hi nk t ha t p e op l e a r e no
th e wo rld in te rms o f telec o m m u n ic a - w it n es s ed b y t h e P a k is t a n
m or e i nt e r e s t e d i n g e t t i ng a S I M : t he
tio n s is f avo ure d b y inev it a b le m is - Telec o m m u n ic a t io n A u t h o r i t y . T he
fa c t i s t ha t t he nu m b e r of b l oc k e d i l l e -
man age me n t. g r o w t h r a t e w a s r ed u c ed t o 0 .3 p e r
g a l or u nr e g i s t e r e d S I M s i s m or e t ha n
As much h as b e e n s a id a b o u t illeg a l c en t in A u g u s t 2 0 0 8 , h o w ev e r , t he s i t -
t hos e S I M s w hi c h a r e now l e g i t i m a t e l y
SIMs issue s an d o th e r ir r eg u la r it ies o f u a t io n w a s s t a b ilis ed w it h t he 0 .4 p e r
i s s u e d .

th e e x- c e nt
ch airman o f in c r e a s e i n
P T A, I am g r ow t h r a t e
in clin e d to in t he
d iscuss o n ly m ont h of
th e September.
pro gre ss T he m ob i l e
wh ich lan d - d e ns i t y of
lin e an d 0 .2 2 i n 2 0 0 0
ce llular n e t- r e a c he d
wo rk h as 5 5 .9 0 i n
mad e in 2008.
P akistan Now
d urin g all ha v e a l ook
th e se ye ars. a t t he fi x e d
Ce llular gro wth star t ed t o g a in lin e g r o w t h f r o m 2 0 0 0 o n w a r d s . PT CL
mo me n tum in 2000 with a g r o w t h r a t e h a s n o c o m p et it o r s t ill 2 0 0 2 w i t h
o f 15. 39 pe r ce n t wh ich r ea c h ed t h e 3 , 6 5 5 , 4 7 4 s u b s c r ib er s . N TC a t t a i ne d

16
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After 31st of January, a ban will be imposed on sale of pre-active

SIMs and then every new SIM user will be connected to the
NADRA for verification purpose. PTA is developing an automated
system to eliminate the core concerns of our stake holders re-
garding illegal SIMs. The Authority has already blocked over 10
million SIMs and strict action will be taken against the culprits
after January. PTA is committed to eliminate this curse which is a
serious security threat to our national integrity
rotecting customer's interest and ensur- sulted in procedure of 3G auction. "Regarding Government of Pakistan took a principal deci-

P ing competitive telecom environment is

the prime task of PTA. Our people
friendly policies have paved the way for tele-
rural telephony, the PTA is now focusing on
the improvement of telephone services in far-
flung areas of the country and numbers of
sion to allow MVNO services in Pakistan and
included it as a clause in Mobile Cellular Pol-
icy 2004. The same was added in new Cellular
com growth in the past and the future will also steps are being taken to increase rural teleph- Mobile Licenses,” he informed in compliance
prove our point. This was told by the chairman ony. Basically this issue is tackled through Uni- with the policy PTA has issued a framework
of PTA Dr Muhammad Yaseen in a recent in- versal Service Fund (USF)," he said. However, for MVNO services in Pakistan in March 2006.
terview. He said due to our friendly policies PTA has also initiated rural telephony projects "This framework was twice revised in May
call rates have slashed down and tele-density through the Rabta Ghar Scheme aimed at the 2007 and April 2008 respectively to incorporate
has crossed the 52 per cent mark. He said that proliferation of telecom facilities in the rural feedback from industry.
the revolutionary step of PTA has been ac- and far flung un-served and undeserved areas He was of the view that during the last four
knowledged at world level and we are ready of Pakistan to bridge the digital divide be- years telecom sector had attracted more than
to do more for the customer's satisfaction with tween urban and rural areas. "It also provides US $ eight billion of investment which is grad-
the introduction of new value added services. employment opportunities to graduates of re- ually increasing. This huge investment telecom
He said that we are making every possible ef- mote and rural areas," he added. "The growth sector has paid Rs 77 billion to national excheq-
fort to introduce latest technology and innova- of broadband services could not take fast pace uer in 2005-06 while in 2007-08 Rs 111 billion
tion to telecom sector. He said that we have in view of its high costs. PTA has now focused had paid to the government as tax and other
changed the procedure and direction of our on this area and with the launch of some recent charges.
policies which is paying dividend to the sector.
He was of the view that we have worked for During the last four years telecom sector had attracted
voice communications earlier and now mil- more than $ eight billion investment which is gradually in-
lions of people are using mobiles nationwide. creasing. With this huge investment, telecom sector has
To a question about illegal SIMs, he clearly
stated that we have already blocked over 10 paid Rs 77 billion to national exchequer in 2005-06 while in
million SIMs and strict action will be taken 2007-08 Rs 111 billion was paid to the government as tax
against the culprits after January. PTA is com- and other charge
mitted to eliminate this curse which is a seri-
ous security threat to our national integrity. He services like Wimax, penetration of broadband Regarding the PTCL different packages, he
said after January 31, a ban will be imposed on across the country would result in enhanced said that he has told the president of PTCL Mr
the sale of pre-active SIMs and then every new data and voice services available to common Walid Irshad that it is necessary to get ap-
SIM user will be connected to the NADRA for Pakistanis. proval of any package before announcement or
verification purpose. He said we are develop- “More than 100 per cent growth of broad- implementation in the future. Walid Irshad to-
ing an automated system to eliminate the core band was recorded in the last year. 3G will also tally agreed to our point of view and promised
concern of our stake holders regarding illegal increase mobile broadband services. In view of not to repeat the mistake. He said we have de-
SIMs. prompt solutions of consumer complaints a veloped guideline procedures and no one will
Dr Yaseen said that the Authority is set to dedicated consumer protection cell has re- be allowed to violate them. Regarding quality
launch various future initiatives to make the cently been established at PTA. This cell would of survey, he dispelled the impression that
telecom sector more vibrant and attractive for work in close coordination with mobile, fixed, these QoS are low standard. He clarified that in
foreign direct investment (FDI). These initia- internet and other operators to solve con- many developed nations; there may not be
tives include establishment of 3G service, rural sumers' complaints regarding their services. service of one operator and the customer has to
telephony, consumer protection cell, strategy Consumer regulations are also being formed shift to other company. He said we are con-
and development division, mobile virtual net- which would help in dealing with consumer ducting surveys after every two months re-
work operators, broadband, etc. Consultation related issues. Other measures in this regard garding call charges, call drop ratio and
regarding 3G service with the stakeholders had would also be taken," he added. He said a new quality of service and then we issue directives
been carried out through industry forums and division namely strategy and development has to companies to improve their services and
seminars from time to time. been formed in PTA which would work as a strategies if required.
While replying to a question about 3G he think tank and would advise the Authority on He said this is our success that six cellular
said that 3G spectrum auctions will be held future telecom policies. “Taking into account companies are working in Pakistan and their
early next year and modalities are being final- the increasing scope of mobile virtual network network and services are expanding in every
ized in this regard. Ministry of IT is also con- operators (MVNO) in world cellular market, nook and corner of the country.

17
 www.
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InsighT Khawar Shahzad Free Download com.pk

While in Web Assessment 2008 Pakistan was ranked

at 70, with underdeveloped Jordan, Angola and
Mauritius are ahead in e-governance. Interestingly in
'Head of State Websites that Encourage Citizen
Engagement' Pakistan is ranked below Bangladesh,
Bolivia, Burkina Faso, Dominican Republic, Egypt,
Honduras, Indonesia, Palau, and Papua New Guinea,
Guinea, Philippines, Saint Kitts and Vietnam and
many unknown African countries like Togo, Uganda,
Nevis, Cameroon, Congo, Namibia, Niger and Nigeria
The report says cymaking. The report also states that in the cur-
in E-Government rent world characterized by rapid change driv-
Readiness for en by globalization, the knowledge-based econ-
Southern Asia, omy poses some challenges but also opportuni-
Pakistan ranks 5th ties for the private sector and the public sector
out of nine coun- alike.
tries of SAARC, Using information communication technolo-
Maldives, Sri gy (ICT), Pakistan having 60 per cent tele-densi-
Lanka, Iran and ty, public sector organizations of any govern-
India, and is ment can set new paradigms in formulating
ranked at 131, strategy, planning, consultation and implemen-
while small coun- tation with 100 per cent transparency. The
tries of Africa and report not only recognizes but also urges mem-
Latin America like ber countries that e-government was beneficial
Libyan Arab for providing better services, more choices,
Jamahiriya, more personalisation and greater accountability
Algeria, Kenya, of how citizens' money is spent.
Suriname, Tunisia, This report therefore looks at the issue of

espite the allocation of Rs 25.88 billion The officer claims that e-governance
D
Swaziland, Namibia, and
by the Ministry of Information Angola, Turkmenistan,
Technology and Telecommunication Gabon, Maldives, Antigua, could be made effective in the coun-
Division for e-governance, Pakistan ranks 131 in Barbuda and Guyanaare try with less than 1 per cent of the
the world with underdeveloped countries like ahead. While in Web
Angola, Algeria, Kenya, Suriname, Namibia, Assessment 2008 Pakistan is budget allocated for e-governance by
Gabon, Antigua, Barbuda and Guyana ahead. ranked at 70, with underde- the Ministry of Information
According to a report released by the United veloped Jordan, Angola and
Nations titled "United Nations Survey 2008; Mauritius are ahead in e- Technology as the entire infrastruc-
from e-Governance to Connected Governance", governance. Interestingly in ture was already present in the form
e-governance has been declared as the best tool 'Head of State Websites that
to check transparency, accountability, efficiency Encourage Citizen of ICT
and effectiveness of any government. Engagement' Pakistan is
Pakistan, which has shown tremendous ranked below Bangladesh, Bolivia, Burkina connected governance from the perspective of
growth in Information Technology, and accord- Faso, Dominican Republic, Egypt, Honduras, how governments manage and how they should
Indonesia, Palau, and Papua manage their back office processes. Above all e-
Pakistan, which has shown tremen- New Guinea, Guinea, government helps in E-Decision-Making by tak-
Philippines, Saint Kitts and ing into account the e-inputs of citizens into the
dous growth in Information Viet Nam and many decision-making process. The government
Technology, and according to latest unknown African countries informs its citizens on what decisions have been
like Togo, Uganda, Nevis, taken based on the consultation process.
data has achieved 60 per cent tele- Cameroon, Congo, Namibia, In Pakistan, there is a recent example of an
density with the internet users more Niger and Nigeria. The officer of Planning Commission who put all the
report also indicates that in information of two projects on a certified web-
than 4,000,000, has failed to show any E-Participation Index, site worth Rs 6000 perhaps ensuring 100 per
Pakistan is ranked at 98 with cent transparency in spending the tax-payers'
progress to e-governance and Web Mauritania, Mauritius, Niger money while the commission had allocated Rs
Assessment in the country, despite Swaziland, and Angola along 360 million for the purpose of monitoring the
with the least develop coun- projects. The officer claims that e-governance
having the entire infrastructure tries of Asia, Cambodia hav- could be made effective in the country with less
ing better position. than 1 per cent of the budget allocated for e-
ing to latest data has achieved 60 per cent tele- It is pertinent to mention here that E- governance by the Ministry of Information
density with the internet users more than Participation has the potential to establish more Technology as the entire infrastructure was
4,000,000, has failed to show any progress to e- transparency in government by allowing citi- already present in the form of information com-
governance and Web Assessment in the coun- zens to use new channels of influence, which munication technology (ICT).

try, despite having the entire infrastructure. reduces barriers to public participation in poli-
18
 www.
flare.
Event Flare Report Free Download com.pk

ZONG joins hands with Lahore Gymkhana

Golf Club for the Promotion of Golf

Lahore: Chief Executive Officer Zong, Mr Qian Li addresses (L to R) Director Sales Zong Mr Ali Kamran, COO Zong Mr. Zafar Usmani, CEO Zong Qian Li, Governor Punjab
the audience at Gymkhana Golf Club. Salman Taseer and Regional Director Central Zong Mr. Muhammad Ali Raza in a group photo after the ceremony.

Lahore: Chairman Lahore Gymkhana Golf Club Mian Misbah ur Rehman receives the Lahore: Governor Punjab Salman Taseer giving prize to a participant after the match.
keys of cars, sponserd by Zong, from Governor Punjab Salman Taseer.

Lahore: Regional Director Central Zong, Mr. Muhammad Ali Raza along with Zong Lahore: Governor Punjab Salman Taseer and CEO Zong Qian Li with the
members at Golf Promotion Ceremony. golfers after the ceremony.

20
 www.
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com.pk Free Download Flare Report Event

Microsoft initiated another

spell of its ongoing global
launches at a local ceremony
unveiling Microsoft 2008 Virtu-
alization Launch Wave

n the current times of resource crunch where virtual machine manager (SCVMM) 2008 and mi- He further added, “This step comes at an im-

I businesses align to install cost prohibitive

measures, Microsoft provides virtualization
solutions which would be a key enabler for com-
crosoft application virtualization (App-V) which
formulate the core of Microsoft’s current solution
offerings in the domain of virtualization for its
portant stage when the country is faced by chal-
lenging economic stance, Microsoft under the
aegis of its Global Virtualization campaign aims
panies to optimize their IT investments and im- customers in Pakistan. Microsoft’s premier part- to help businesses in Pakistan to effectively com-
plement a flexible and dynamic data centre. ners KalSoft demonstrated various configura- bat the threats posed under such circumstances”.
Virtualization is the next momentous phenome- tions and operations which could be achieved Country General Manager Microsoft Pak-
non hedged to shape the IT sector. through Windows Server 2008 Hyper-V. Princi- istan, Kamal Ahmed, addressed the gathering
pal Consultant from and emphasized the need and benefits of virtual-
KalSoft, Kashif Awan, ization for businesses in Pakistan. He said, “The
took the audience virtualization tools and solutions aim to enhance
through various scenar- the business competencies of a corporation as a
ios on how virtualization whole. This translates as creating win-win solu-
can be used to effectively tions for businesses fortifying their on-premise
manage available re- and off-premise IT infrastructure allows busi-
sources. nesses to effectively deal with their resource limi-
The highlight of the tations. The virtualization technologies are an
day was the presence of investment that enables capacity building and in-
Ehtesham Hanif, Direc- stalls a sound IT Infrastructure allowing firms to
tor, Core Infrastructure enjoy a more flexible and synergised business
Optimization Architec- and IT structure.”
ture from Microsoft Cor- Khurram Hanif Kalia, President and CEO of
porate Headquarter, KalSoft, said, “In a time when assuring the in-
Redmond USA. While tegrity of data is so critical for the success of an
addressing the digni- organization, virtualization offers IT Managers
Kashif Awan, Principal Consultant, Kalsoft gives a presentation. taries from various or- the opportunity to completely secure their intel-
ganisations he lectual property. Critical processes such as Disas-
Microsoft initiated another spell of its ongo- commented, “Virtualization is geared to redefine
ing global launches at a local ceremony unveiling the traditional business operations. At Microsoft
Microsoft 2008 Virtualization Launch Wave. The
one day session which marked presence of deci-
sion makers from across diversified industries
This step comes at an im-
aimed to enhance awareness of Virtualization so- portant stage when the
country is faced by
challenging economic
stance, Microsoft under
the aegis of its Global Vir-
tualization campaign aims
Kamal Ahmed, Country Manager, Microsoft in a pleasant
to help businesses in Pak- mood with his colleagues after the ceremony.

istan to effectively combat ter Recovery, backups and having robust access
to information should a crisis arise, are essential
the threats posed under to the business continuity of an enterprise”.
Mr Ehtisham and Ms Fareeha give away the award to
the lucky winner.
such circumstances Microsoft’s initiative to harbour greater
awareness for virtualization is in line with its
lutions within the country and give impetus to we strive to provide services that enable technol- global efforts for Virtualization Launch in Sep-
its deployment in businesses across the board. ogy to be the key driver of business growth tember 2008.

More specifically, the event aimed to intro- thereby allowing corporations to realize tangible
duce three key virtualization technologies i.e. benefits based on an integrated virtualization ap- 21
Windows Server 2008 Hyper-V, system center proach.”
 www.
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Exclusive Azhar Javed Free Download com.pk

Calligraphy the art

ligraphic work is the composition which
appears in different layers and at times gives
the impression of one whole image - a city, a
mosque, a historical building or object.
Although he uses earthly tones but the use of

to learn dark and light in base makes the composition

striking at first sight. It also brings in the impact
of giving more depth to the artwork. Sometimes
ago, this technique was adopted by calligra-
The young artists must learn the rules of calligraphy. At a phers and they called it calli-painting. Asghar
suggested that all those who wish to take callig-
very later stage when one has mastered the art, one hould raphy professionally must learn the traditional
go for experimentation and innovation in the field…. It is calligraphy.
"The young artists must learn the rules of cal-
unfortunate that artworks of the leading artists has been ligraphy. One should only try to experiment
when he had done much work according to
copied and openly sold. However, a true art lover will always rules. At a very later stage when one has mas-
tered the art, one should go for experimentation
find the difference between the fake and original painting and innovation in the field.”
Asghar Ali stressed on the introduction of cal-
ligraphy as a subject at school and college level.

C
omputer makes lives easier,
works faster and projects pre- "Everywhere in the world calligraphy is consid-
sentable. It can easily build up
one’s creative works and even make
impossible jobs quite easier. One can
find many websites on calligraphy but it
is a fact that the hand-made calligraphy
is irreplaceable - matchless. Recently, I
contacted a calligrapher named Asghar
Ali, a man of handy wonders. When I
inquired him if he takes any help from
the computer, he humbly replied that he
had never used a computer in his whole
life.
Asghar Ali has remained official
naqqash (calligrapher and designer) at
Masjid-e-Nabwi for seven years and ered as a national treasure and children are
done calligraphic designing at Madina- encouraged to learn calligraphy so that they can
al-Munawara for eight years. His love better acquaint with their roots. The Japanese,
for calligraphy grew when he worked Korean and Chinese all treasure their traditional
there under the guidance of master cal- calligraphy. It is unfortunate that mostly people
ligrapher Shafiquzaman. He returned in in Pakistan do not encourage their children to
1998 and devoted himself solely to learn calligraphy. The government should first
excelling in calligraphic art. He has spent 16 of all introduce it as a compulsory subject from
years of his life in painting landscapes and cal-
Computer provides one grade one to five in the public sector." Asghar
with technical shortcuts
but these short-ways are
not a substitute to the
laborious paths of self-
evolution. Those learn-
ers who have devoted
their lives to understand
the roots of some art
can never be replaced
ligraphy. He has to his credit participation in by those amateurs who added that there is renewal of interest in callig-
the group shows across the globe and solo raphy among the young generation. "It is heart-
shows at top galleries across the country. The instead of learning the ening to see the interest displayed by the
innate passion for calligraphy was perhaps not youngsters. But they are not provided with
enough for Asghar Ali. There was craze to excel tact from the craftsman suffiecient opportunities to learn the craft," he
in the centuries old art of the masters. In a regretted. He lamented at those junior artists
decade, he has been recognised as an innovative
start to copy the craft who copy the exotic works of senior artists and
artist in the realm of arts. His works adorns the cheaply sell them as their own to people in vari-
halls of celebrities and public buildings includ- and acrylic for his artworks, besides ,he com- ous art galleries or shops. "It is unfortunate that
ing the Prime Minister House in Islamabad. The bines different pigments to form special colours. artworks of leading artists is copied and openly
inner solace and harmony that comes with Sometimes, he uses golden and silver leaves for sold. My paintings have been copied. But a
insight-full hard work is visible in his calligra- heightening impact. He uses earthly tones of good art lover will always find the difference
phy. His compositions on canvas are a blend of different colours where blue colour remains between a fake and real painting." ■
traditional and contemporary art. He uses oil prominent in many of his compositions. The cal-
22
 www.
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Interview Flare Panel Free Download com.pk

Aamer Manzoor engrossed in

further expanding LINKdotNET
After receiving an MBA and starting a software development house and WOL,
he pursued the ALM in IT at Harvard University, which was an intense and
extremely enlightening experience not only academically but also profes-
sionally. He was founder of WOL in 1998 and have been with the company
ever since. In 2007, when WOL and Dancom Online successfully merged to
form LINKdotNET Pakistan, he was in the pioneering team that helped bring
this internationally renowned brand to the Pakistani market
Flare: As the Chief commercial Officer of main target to achieve. We also aim to help with smaller cities joining the race. A true
LINKdotNET, what are your aims and objec- bring the broadband revolution to Pakistan by broadband revolution has still eluded us
tives? expanding connectivity throughout the coun- because of infrastructure problems and other
Manzoor: Our objective is to provide effec- try so that under-served and remote areas can technical hurdles. If we truly want broadband
tive Internet services and solutions to individ- also be brought on board to enjoy seamless to reach each and every town, village and city,
uals and businesses throughout the region to connectivity. we shall have to revise many policies and
empower them to pursue and achieve excel- Flare: As compared to other markets, the expand many programs to make this happen.
lence. With the rapidly globalized world, subscriber base for DSL and broadband Flare: Do you think that the state should
Internet is no longer a tool for entertainment Internet in Pakistan is not that large. Why do directly be involved in the usage and promo-
alone; it has become a factor that brings the you think that the broadband revolution still tion of latest technologies, such as DSL and
modern world together and connects the peo- eluded the Pakistani market? broadband? How can the state encourage
ple of the world in unique and necessary Manzoor: First and foremost, we have to adoption of such services while benefitting
ways. Try and imagine reverting back to a recognize that Pakistan is a developing coun- itself as well, and also, would such an
world without Internet connectivity and you try and economy. It would be unfair of us to endorsement encourage foreign investors to
will be able to assess its importance in the compare market trends and demands with invest in Pakistan?
daily lives of billions of people around the other more developed countries and markets. Manzoor: I definitely believe in the state
globe. We have miles to go before we can truly state itself encouraging positive technology trends
We at LINKdotNET aim to bring positive, that we are ready to deploy advanced IT solu- to give a positive outlook, not only to the for-
forward-looking and purpose driven services tions such as broadband to the masses of eign investors but also to local people. There
and products to all of our consumers so that Pakistan, across the board regardless of how are several compelling factors that should urge
they can expand their horizons and become remote their location is. As it is, revolutions the state to promote broadband access and
truly global citizens. Internet solutions and always start from the masses! The demand for adoption. These may include better education
services tailored to the needs and demands of broadband is rising with consumer awareness, initiatives, more efficient running of state-run
corporate and individual clients are also our but the concentration is still in larger cities and endorsed institutions and the rise of e-
24
 www.
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com.pk Free Download Interview
commerce and secure online banking. doorsteps.
Establishment of the Internet lifestyle can also Communication is the key Pakistan is a new and very exciting market
help the environment by promoting paper-less for social advancement, and for DSL and broadband as people are becom-
work places and better utilization of our natu- ing more and more aware of the latest technol-
ral resources. there is no better way to ogy trends. They are becoming informed con-
With these factors in mind, it is my belief communicate than through sumers and demand choice. This is why as the
that the state can facilitate the spread of broad- people of Pakistan adopt the internet lifestyle,
band by establishing a task force with stake- DSL and broadband. DSL prices have become increasingly competi-
holders from public and private sector to eval- Whether it is for personal tive. This has been possible because of the
uate the current state of broadband deploy- advent of different players in the IT & ISP
ment, identifying opportunities, offering tax use or in the professional market. Furthermore, it is my belief that
incentives to encourage investment in broad- capacity, people have come broadband can be made more affordable for
band infrastructure, researching availability so masses by providing them packages tailored
that both policymakers and service providers to understand that DSL is to their needs and Internet requirements.
can determine where to focus their efforts and beneficial on multiple levels. LINKdotNET has already made sure that there
reveal gaps in service. Such healthy initiatives are different packages for commercial, person-
can help make investors feel confident about It is the way the world al and student consumers. Costs can be cut by
expansion, who can then engage the masses to communicates and learns competitive package pricing and by doing
target demand and deploy broadband in pre- simple needs analysis of the consumers to pro-
viously under-served areas. This will also
affect how foreign investors presume long
term business viability in Pakistan.
Flare: LINKdotNET will be facing a
‘world of challenges’ from its competitors.
Do you agree?
Manzoor: I agree on this point, but with
some reservations. LINKdotNET entered the
Pakistani market at a crucial but interesting
time in 2007 and since then it has been an
uphill task to penetrate the market, but I can
proudly say we have done well. There is stiff
competition, but let me remind you that we
have the experience and technological expert-
ise of more than a decade backing our venture,
along with exposure to multiple regional mar-
kets such as Egypt, Qatar, Saudi Arabia and
Bahrain, so we are excited about the chal-
lenges that we may face.
All of us at LINKdotNET believe that with- On the certification side, we have CMMi
out challenges there can be no change for the Level 3 Certification, ISO 9001:2000 vide them exactly what they need.
better. Challenges in the professional and busi- Certification. We have Microsoft Certified Flare: Is there any new product in the
ness environment sort out the best from the Gold Partnership in Microsoft Business pipeline?
rest. By consistently being challenged, we can Solutions in Egypt. We are also CISCO Manzoor: We are already providing world
come up with newer, better ways to advance Certified. class Internet solutions and value added serv-
our technologies and ensure that our cus- Our success can also be judged by the fact ices such as Access Services over a multi-serv-
tomers get the best and the latest Internet that we have the best strategic partners to help ice PDN (Public Data Network), IP Dial
products and services. us provide world class Internet solutions and Access, Dedicated IP Access, Broadband,
We welcome all challenges and we will products to our consumers. Microsoft is our Hosting Services, Shared Hosting, Managed
address them by continually reinventing our- strategic partner for application and platform Dedicated Hosting, WiMAX, Wireless &
selves, a process which is the foundation of delivery. Juniper, Alcatel, and Cisco provide Mobile Solutions, MPLS Services, and VPNs,
success. us world class infrastructure. For global con- and VSAT Services. We are always researching
Flare: Could you detail some of the nectivity solutions for our clients we have a and testing new methods to provide best in
achievements by LINKdotNET? partnership with British Telecom Infonet. The class Internet solutions and services to our
Manzoor: LINKdotNET has achieved many awards and partnerships signify our dedica- consumers and clients.
milestones over the decade and continues to tion to our clients and our commitment to However, they sky is the limit. Being one of
strive for excellence in many different markets, excellence. the top Internet Service Providers in the
including Pakistan. The company has been the Flare: What incentives does the DSL offer, region, we definitely have a few other prod-
recipient of several awards locally and interna- especially with regard to affordable rates for ucts in the pipeline that will add more value to
tionally. I am proud to state that these acco- consumers? the lives of our clients and consumers. We
lades come from both from industry insiders Manzoor: Communication is the key for have already launched several value-added
and outsiders. We have recently won the social advancement, and there is no better way services in Egypt and the region such as MSN
Brand of the Year award in the ISP/IT catego- to communicate than through DSL and broad- Arabia and many other online portals and we
ry in Pakistan. Apart from that, LINKdotNET band. Whether it is for personal use or in the will be bringing the same services for our local
was chosen as the ISP of the Year award in the professional capacity, people have come to consumers as well. Link Development, which
Egypt region continuously from 1999 till last understand that DSL is beneficial on multiple is a sister concern of LINKdotNET, has devel-
year. Microsoft has awarded us several levels. It is the way the world communicates oped Facebook CRM, which integrates
awards, which include Telecommunication and learns. Business is done through DSL; it is Microsoft Dynamics CRM with the Facebook
Partner of the Year (2005), Customer responsible for promoting e-commerce, online platform to allow companies to contact cus-
Experience Award (2004) and Partner of the banking, round-the-clock connectivity and lit- tomers and interact with them on the popular
Year (2005). erally bringing a world of knowledge to our social networking site. In this fast-paced mar-
ket where businesses are searching new and
With these factors in mind, it is my belief that the state can innovative ways to communicate with their
clients and target market, such a utility is
facilitate the spread of broadband by establishing a task bound to bring them satisfactory results.
force with stakeholders from public and private sector to It is also one of our objectives to build an
in-house development team in Pakistan so
evaluate the current state of broadband deployment, more such products and initiatives can be
identifying opportunities, offering tax incentives to taken. Furthermore, we have extensive disas-
ter-recovery solutions for our corporate clients,
encourage investment in broadband infrastructure, which ensure security and availability of their
researching availability so that both policymakers and precious data and records in not one but three
different sites both locally and abroad so that
service providers can determine where to focus their efforts there is minimum downtime and that their
and reveal gaps in service valuable data is always secure.

25
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InsighT Flare Report Free Download com.pk

In 2006, Raffles became Apple autho-

rised dealer in Pakistan and
Afghanistan, later on it became Apple
authorised gold service provider. Now, Lahore: PM Syed Yousaf Raza Gillani gives away the gold medal and Business Man of
Raffles is an international brand as it is the Year Trophy to M. Ibrahim Qureshi Director, Raffles.

being sold in countries like UAE,

Singapore, Malaysia, Magnolia and
Saudi Arabia. It has liaison offices in
UAE, Singapore, Canada and China
affles Private Limited is the first locally

R
Mini is the 6x6 inches
assembled original equipment (OEM) world's smallest desk-
branded computer system. All the com- top. Users can use this
puter parts of Raffles are branded and manu- computer as portable
factured in Asia. The company has over eight machine due to its
years of experience in manufacturing computer small form factor.
parts and serving the needs of users with quali- MacPro is high per-
ty and satisfaction. formance 8 core Xeon
Raffles was established in 2000 and formally based machine and
launched by Dr Atta-ur-Rehman to have a being used by graphics
locally assembled branded computer system users with resources
Lahore: US Ambassador to Pakistan Anne W. Patterson inaugurates the iRaffles, Apple
based on quality, power, performance, reliabili- hungry applications. Premium Retail Store, accompanied by Director Operations Raffles System Ibrahim Qureshi.
ty, backup support, maximum guarantee and In notebooks Apple
affordability. Now Raffles is an inter- Ltd. Ibrahim Qureshi was awarded gold medal
national brand as it is being sold in and business man of the year trophy on out-
countries like UAE, Singapore, standing achievements in the field of IT by
Malaysia, Magnolia and Saudi Arabia. Prime Minister Yousaf Raza Gilani.
It has liaison offices in UAE, Due to outstanding leadership in marketing
Singapore, Canada and China. and expansion in three countries, Raffles was
In 2006, Raffles became Apple also awarded with the shield in Vietnam. Due
authorised dealer in Pakistan and to continuous efforts for last 10 years, Raffles
Afghanistan and then became Apple has received the Market Expansion Leader
authorised gold service provider. Its award from Intel Pakistan in November 2007.
mission is to deliver outstanding cus- For the last three years, Raffles is taking
tomer value through innovative Apple awards by selling maximum numbers of desk-
products, useful designs, maximum top computers and high performance servers in
warranty and superior customer sup- Pakistan. Besides keeping people acquainted
port throughout in local and interna- with latest technologies, Raffles’ task is to open
tional marketes. Raffles is also Intel iRaffles store in Lahore.
a chain of Apple Premium Retail stores
premier partner, Microsoft named throughout the country from Lahore to
account partner, Microsoft gold certified part- has 13" Macbook, 15.4" and 17" Macbook Pro Karachi.
ner and HP Tier II partner. After successful and the world's thinnest notebook "Macbook Apple brought the personal computer revo-
association with Apple, Raffles launched first Air" of three pounds only. iPods are the lution in 1970s with Apple II and reinvented
famous music players by Apple. They are iPod personal computer in 1980s with Macintosh.
US Ambassador to Pakistan Shuffle, iPod Nano, Classic and iPod Touch Apple continues to lead the industry in novelty
and iRaffles was the first company in Pakistan with its award-winning desktop and notebook
Anne W. Patterson termed that launched iPod Nano Pink before Valentine computers, OS X operating system, iLife, and
the launch of iRaffles, Apple Day in Pakistan with an aggressive price. professional applications. Apple is also spear-
From time to time Apple is revolutionising heading the digital music revolution with its
Premium reseller store in its operating system and currently the latest iPod portable music players and iTunes online.
US Ambassador to Pakistan Anne W.
Lahore "a landmark of operating system of Apple is working as a
Paterson termed the launch of iRaffles, Apple
leopard that has come over 300 new features as
American investor's confi- compared to its old OS Tiger. One of its fun Premium reseller store in Lahore "a landmark
of American investor's confidence in Pakistan.”
dence in Pakistan” features is Time Machine. This feature auto-
She added, “The partnership between Apple
matically saves data. For backup, Apple has
Apple premium store in Pakistan under the now launched Time Capsule. Through time and Raffles Systems represents that the two
name iRaffles, inaugurated by Anne W. capsule, users can set up the data backup wire- countries will promote growth and prosperity
Patterson US Ambassador to Pakistan. lessly meanwhile Apple has been granted in Pakistan. I hope this and other partnerships
In desktops, Apple has iMacs (the ultimate approval for Time Capsule for Pakistan. between American and Pakistani will go on
26 all in one high performance computer); Mac Recently, Director iRaffles and Raffles Pvt. increasing."

 www.
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A clipping of news published in The News of November

7, 2008.
and the national economy. Microsoft took
this initiative keeping in mind the hazards
and threats posed by software piracy.
Ameena Saiyid who is the Chairperson of
Anti Counterfeit & Infringement Forum
(ACIF) and Chairperson of IPR
Subcommittee, Overseas Investor's Chamber
of Commerce & Industry and also the
Managing Director of Oxford University
Press appreciated the role of Microsoft in
undertaking an initiative designed to expose
the threats that piracy causes. While making

On one side, Microsoft

Image of News item published in Daily Jang, 07-11-2008.
is investing billion of
dollars in India and on
Bill Gates had never come to Pakistan, then how
other side they are just
he could offer Microsoft City project in Pakistan.
advising us to do more
Afzaal Mirza was just trying to save his job by to curb the pirated
claiming huge investment offer in Pakistan and software in Pakistani
accusing the previous regime. market. The biggest
icrosoft held an interactive work- in the fight against software piracy, copyright

M shop in Islamabad for journalists to

raise awareness on the role of media
infringement and to highlight the value of
genuine software to consumers, businesses
problem lies on
Microsoft side, which
has not a
single project in
Pakistan in IT and
software development.
a presentation on economic impacts of soft-
ware piracy Salman Siddiqui, Genuine
Software Manager, Microsoft Pakistan said,
"Software piracy is a problem world over as
it causes losses of over US$40 billion annual-
ly.
Afzaal Mirza, Citizenship Manager at
Microsoft, highlighted various programs
which Microsoft has under taken in Pakistan
to promote IT education in the deprived seg-
ments of the society. Significantly Afzaal
Mirza's statement about Microsoft Ex. Chief
Bill Gates was the most astonishing for every
Afzaal Mirza, Citizenship Manager, Microsoft, Fariha Shah, Marketing Manager, Microsoft, Ameena Saiyid, Chairperson one. His statement that Bill Gates was ready
ACIF and IPR Salman Siddiqui, Genuine Software Manager, Microsoft, Representative of Ammar Jafri, Project Director, to invest in Pakistan to establish Microsft
28 FIA during workshop.
 www.
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com.pk Free Download Flare Report InsighT

Cities like India was a big surprised for every Aziz Afzaal Mirza may not know that;
one. He claimed while addressing the work- "A lie can travel halfway around the
shop that Mr. Bill Gates came to Pakistan world while the truth is still putting on its
twice which was against the reality as Bill shoes"
He might think that he will be making
news with such baseless allegations against
Afzaal Mirza may think the previous regime but it was not wise
heroic about his statement enough to say some thing which is very clear
to every one.
to save his job in Here, I am referring another famous
Microsoft. Actually the US English quote about telling lie;
"Walking your talk is a great way to moti-
giant is not doing any vate yourself. No one likes to live a lie. Be
thing but beating drums of honest with yourself, and you will find the
motivation to do what you advise others to
business and investment do."
in Paksitan.During the last Afzaal Mirza may think heroic about his
statement to save his job in Microsoft.
many years, what Microsoft Actually the US giant is not doing any thing
has done in Pakistan? As it but beating drums of business and invest-
ment in Paksitan. During the last many years,
was claimed by the compa- what Microsoft has done in Pakistan? As it
ny to work in some educa- was claimed by the company to work in
some educational projects is another futile
tional projects is another effort. That is way the head of Afzaal was
futile effort. That is way down and he was not clear about his vision.
On one side Microsoft is investing billion of
the head of Afzaal was dollars in India, but they just came to tell us
down and he was not clear to do more to protect their software. What
amazing demand it was? They want to tell us
about his vision the way to curb pirated soft ware but do not
want to participate in our development proj-
Gates had never came to Pakistan. So they ects. This was very cheap from Microsoft to
never met with former President Pervez blame and claim about investment in
Musharraf or Prime Minister Shoukat Aziz. Pakistan. Even if they were asked to pay kick
It is a mere allegation that they asked Bill back in Musharrif Regime, now there is no
Gates to transfer amount in their account. that government, now why they are hesitant Published in The News of November 7, 2008.

29
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PTA
Fake prizes effectively
monitoring
cheat illegal traffic
cellular ICH is being setup as a
joint project of PTA and
LDI operator for recon-
ciliation of international
subscribers telephonic traffic (RITT)
A review meeting was held at Pakistan
PTA has time and again issued advertisements in Telecommunication Authority (PTA)
Headquarters to review the progress of
newspapers for the awareness of people to avoid establishing international clearing house
such frauds (ICH) and technical facility to curb the ille-
gal traffic. The meeting was chaired by
Chairman PTA, Dr Mohammad Yaseen,
heating of innocent mobile phone sub-

C
phone calls were made from Gulf countries to and attended by member (finance) PTA
scribers by trapping them in fake prize the mobile users, giving him congratulations of Syed Nasrul Karim A. Ghaznavi, con-
schemes is on the rise in the city of winning the prize. After loading the pre-paid cerned PTA officials and LDI operators.
Peshawar, a number of people have been card of required figure, the caller kept on cheat- The participants were briefed about the
deprived of their hard earned money. A number ing on one pretext and other and demanded performance of existing technical facility to
of persons involved in this fraud call different more cards. In a recent case a shopkeeper in monitor and block the grey traffic. The
mobile phone users and lie that they have won Qissa Khawani bazaar was deprived of Rs 22,000 operators expressed their full satisfaction
any company's prize worth Rs 500,000 in a by the swindlers. Besides, reports about depriv- in the system and its outcome. The
recently held draw. The fraudster, in order to ing of Rs 1000 or more by such caller is a routine progress of expansion of this system was
fully deceive the person, tell the mobile user the matter these days. A number of people, cheated also discussed in the meeting. It was
number inscribed on the back of his mobile SIM, by such callers, when contacted, urged the informed to the meeting that the process
the information he may collect from mobile authorities to take measures and to arrest the
phone company. persons involved in this fraud.
Nisar Ahmad, an official of PTA when contacted
informed that PTA has time and again issued
In a recent case a advertisements in newspapers for the awareness
of people to avoid such frauds. He said that it is
shopkeeper in Qissa very difficult to trace and arrest such mobile
callers because these people are using unregis-
Khawani bazaar was tered mobile SIMs. The PTA official also urged
people not to give money by loading cards or for expansion has already been started.
deprived of Rs 22,000 any other mean to anyone before getting any- The chairman directed the LDI operators to
thing in return. He said PTA is also issuing complete this process on priority. The
by the swindlers. directives to mobile companies to block all progress of setting up ICH was also dis-
unregistered SIMs so the misuse of mobile cussed in the meeting. It may be recalled
esides, reports about phones could be stopped. that ICH is being setup as a joint project of
Inspector Cyber Crime Wing of FIA, Shahid PTA and LDI operator for reconciliation of
depriving of Rs 1000 Ilyas when asked to comment said that a num- international telephonic traffic (RITT).
ber of complaints are being received in this Once this system is installed, it will ensure
or more by such regard. He said, the Cyber Crime Wing has
recently been set up in Peshawar and so far five
factual recording of inbound and out-
bound traffic and accrue long term benefits
caller is a routine written complaints received four of which were
disposed off. He added in some cases he has
to government of Pakistan in the form of
remittances worth millions of dollars. It
arrested the fraudsters but the crime is com-
matter these days poundable. And later, the complainant made
will also benefit LDI operators.
The meeting was informed that necessary
agreement with the accused as a result of which work is in hand to complete the formalities
"If you are suspicious about the information the culprit is released. He also detected other regarding setting up of this system. The
then please check the number on the back of cases of Internet crimes. He quoted an example chairman directed that this project must be
your SIM," the callers use such tactics to entrap of a case in which a person was deprived of sev- completed on time. The Chairman further
the innocent mobile users. Innocent people eral hundred dollars. Shahid Ilyas asked all directed LDI operators to strictly follow
inquired the callers about the procedure for col- those who have been deceived by these fraud the PTA instructions regarding grey traffic.
lecting their prize. The caller informed that they elements to submit their written complaints to He said the legal action will be initiated
have to load a pre-paid card of Rs 3,000 to a the FIA, so that action could be taken for recov- against such LDI operators who are found
selected number to process the case. ery of the swindled money and arrest of involved in illegal practices.■
30 In order to give the fraud a real picture, some deceivers.■
 www.
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InsighT John Boudreau Free Download com.pk

that want to outsource their marketing work,

believes this new type of outsourcing will eventual-
ly grow to a multibillion-dollar industry.
"There is a talent pool in India beyond engineer-
ing," said Vani Kola, a Silicon Valley entrepreneur
who is managing director of Santa Clara-based
NEA-IndoUS Ventures, which invests in high-end
outsourcing companies in India. "And this talent
pool has never been tapped." Increasingly, Western
companies must turn to countries like India, where
50 per cent of the population is under 25, added
Kola, now based in Bangalore. "The world's work-
force will come from these countries because they
have the masses. They are going to fill the gaps.
Knowledge process outsourcing will change the
role Indians play in the global economy."
Kola sees growth in many directions. "Disney
and DreamWorks have large animation studios in
India," she noted. ''Nobody is saying create the
movie concept here, but part of the process is being
done here." One company Kola backs is PreMedia
Global, a start-up that provides research, writing
and editing services to publishers of U.S. textbooks.
In two-and-a-half-years, PreMedia has grown from
a brother-and-sister operation to a company with
900 employees, 600 of whom are based in Chennai.
Initially, the siblings considered launching a call-
centre operation, said co-founder Kapil
Viswanathan, who studied engineering at Stanford
University. However, they quickly saw that the
nature of outsourcing was changing.
"High-end, knowledge-based services — that's
India has large and rapidly growing pools of talented people where the growth is coming from," he said. "We
think this is just the tip of the iceberg." In short
with much lower incomes than people with similar skills in the order, Viswanathan and his sister lined up clients
United States. But some experts say the threat to high-end that produce textbooks for schools across the
United States, including California. "A publisher
American jobs is overstated gives us the detail of the content — what they sub-
mitted to each state — and says, 'You guys develop
he sari-clad graphics designer knows noth-

T
than people with similar skills in the United States."
this into a book," he said. "It could be math, it could
ing about American football. But there she is, But some experts say the threat to high-end
be science, and it could be reading."
putting the finishing touches on an automo- American jobs is overstated. India remains "an
"You get push back from some people, 'Those
bile dealership ad tied to the kick off of the NFL undergraduate factory," said Raffiq Dossani, a
ads from India, they don't look right,'" said Austin
season for a New York newspaper. She goes by Stanford University researcher who studies higher
Ryan, vice president of production for Gannett, the
only one name, Vijayalakshmi, and she is the face education in the South Asian country. "This limits
nation's largest newspaper publisher and a 2AdPro
of the new global worker. She and her colleagues at the kind of work that can be outsourced to India."
client. Two years ago, it was a tough sell to con-
2AdPro Media Solutions, a two-year-old start-up, Whatever its ultimate impact, this next-genera-
vince newspaper executives that someone sitting
create ads for scores of U.S. newspapers at assem- tion of offshore work — some call it KPO for
halfway across the globe could produce ads that
bly-line speed in this steamy, sun-beaten coastal
city that aims to be a global publishing hub.
Across India, a new, sophisticated outsourcing The world's workforce will come from developing
industry is emerging, one that requires skills well countries because they have the masses. They are going
beyond those needed for traditional call-centres.
And it extends well beyond publishing work. to fill the gaps. Knowledge process outsourcing will
"Anything that can be outsourced is being out-
sourced today in India," said Rajdeep Sahrawat, change the role Indians play in the global economy
Vice President of the National Association of
Software Service Companies (Nasscom), an Indian "knowledge process outsourcing'' — is drawing
are accurate and on-time, said Todd Brownrout,
software industry trade organization that closely business from across professional sectors in the
chief marketing officer at 2AdPro, which expects to
monitors trends in outsourcing. United States. These new companies link the
expand from 350 employees to 1,000 next year.
The emergence of this new outsourcing indus- legions of highly trained graduates that India's vast
Now, he added, "We are getting multiple inquires a
try is a cause for anxiety among some American college system produces every year to U.S. compa-
day."
workers. The liberal think tank Economic Policy nies eager to cut costs.
Sanjiv Gupta, chief executive of Hyderabad-
Institute said as many as 18 per cent of all "A majority of Americans are not even aware of
based Pressmart, which provides Internet technolo-
California jobs — mostly white-collar work — are the type of high-end work being done in India —
gy services to publications, argues this outsourcing
candidates for off-shoring. The labour-backed tax filing preparations, medical diagnoses, legal
model can be applied to editorial content. "It's out-
California Fair Trade Coalition said virtually any work, financial portfolio analysis." said Pervez
sourcing of creativity," he said. Appert and others,
job that uses a computer could be outsourced, and Sikora, a former U.S. newspaper executive who is
though, think that day will never come. No amount
it argues that U.S. trade laws should be changed to now chief operating officer for 2AdPro Media
of cultural sensitivity classes can compensate for
make it more difficult for companies to send work Solutions. "The types of services being offered here
direct understanding of local news, they say.
overseas. are mind-boggling."
While debate continues over just which
Imelda Abarca, director of the coalition, said the While these highly skilled professionals current-
American jobs may be vulnerable to outsourcing,
Internet increasingly enables near-seamless out- ly represent only a thin slice of India's two million
executives like 2AdPro's Sikora acknowledge that
sourcing of professional work to India, China, tech and business outsourcing workers, their ranks
the new global economic order is forcing
Eastern Europe and other regions, putting more are growing rapidly, industry experts say.
Americans to reposition their careers. "People have
and more high-paying American jobs at risk. Nasscom's Sahrawat said the category is too recent
to understand how jobs are changing and start re-
"Those countries have large and rapidly growing for his organization to track. But Sikora, who said
inventing themselves,'' he said "No one will be able
pools of talented people with much lower incomes he's been approached by Silicon Valley companies
to stop this now."

34
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In 2008, $1.72bn equates to 0.23 per cent of global mobile revenues and
accounts for 0.41 per cent of global advertising spend. By 2013, when Informa
predicts the mobile advertising market to be worth $12.09 bn, it will match up
to 1.29 per cent of the overall mobile market and 2.2 per cent of advertising
revenue across the globe
t is refreshing in an industry so often sent tions show rapid growth admittedly easier to Mobile. As Informa points out in its report

I giddy with hype that the mobile advertis-

ing sector appears broadly to have settled
into a groove of realism and toil. Perhaps it is
achieve from a lower starting point which
should give some cause for positivism. And it
can certainly be said that the mobile commu-
Mobile advertising: Cutting through the hype:
Despite the excitement surrounding the big
brands’ entrance into the mobile advertising
simple that the hard numbers make for an nity is looking forward to lead. Informa esti- arena, they are likely to contribute only
impasse that not even the most optimistic of mates that some 75 per cent of mobile adver- around $430 million in 2008. If the big brands
outlooks can surmount. Informa Telecoms & tising spend this year $1.29 billion will come do not ramp up their capital in mobile adver-
Media calculates that the total mobile adver- tising, market growth will be severely ham-
tising market for 2008 will represent just Mobile advertisement is a pered over the next five years. While some
$1.72 billion; some way less than a third of big brands are moving into the space, collec-
the annual advertising budget of Proctor & work in progress and it tively they are convinced. Going back to
Gamble which with an estimated expenditure seems clear that the empha- Proctor & Gamble by way of an example, it
of $ six billion this year, says Informa. has set aside $10 million for mobile advertis-
In relation to the size of the mobile and sis must be on collaboration ing that is less than two hundredths of one
advertising sectors globally, the intersection if the sector is to yield bene- per cent of its overall budget.
they create is small potatoes. In 2008, $1.72 This illustrates a key point for the mobile
billion equates to 0.23 per cent of global fits for every member of the advertising sector, that the big, non-mobile
mobile revenues and accounts for 0.41 per value chain brands, will not be allocating incremental
cent of global advertising expense. By 2013, budget for mobile campaigns. Rather, the sec-
when Informa predicts the mobile advertising from mobile companies. The earliest organisa- tor has to convince them to shift budget
market to be worth $12.09 billion, it will tions going into this market are the ones that already reserved for familiar media TV, print,
match up to 1.29 per cent of the overall are mobile application based, says Jeff billboard and online to the less proven terri-
mobile market and 2.2 per cent of advertising Herrmann, vice president for mobile media at tory of mobile. Evidence suggests that the
revenue across the globe. Still, these projec- specialist media measurement house Nielsen majority of mobile inventory being sold at the
36
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moment (inventory is a term that describes But the carrier community risks damaging audience and measure the effectiveness of
available advertising space, be it on television the sector as a whole if it seeks to maintain mobile advertising, the GSMA said at the
or in a text message) is outside the operator control over the value chain, with some time.
portals, reflecting the erosion of walled gar- experts suggesting that they should face up to This is not a simple task, but the GSMA
dens that has been a key facilitator in the the fact that such control cannot be main- believes that if big brand advertisers from
growth of mobile internet usage. Admob runs tained and that their interests would be best outside the mobile sphere could be given con-
one of the leading mobile advertising net- served by embracing the collaborative nature sistent, reliable, independently audited fig-
works, serving 3.5 billion text and banner of the sector. The carriers have to be smart ures like this, they would be far more com-
adverts on mobile media each month. Russell and more like media companies. For large, fortable allocating more of their advertising
Buckley, chairing the Mobile Marketing non-mobile sector advertisers, reach is the budget to mobile. The Association is taking it
Association, is European managing director key. And even if carriers can boast millions of upon itself, simply, to prove that mobile
for the firm which does not serve adverts on subscribers in any given market, they would advertising can work.
carrier inventory. not be supplying service to every member of The burden of proof lies with the opera-
The vast majority of our traffic tends to a given demographic. The agencies are really tors, says Jenkins. We need to demonstrate
come from off-portal, says Buckley. We are anxious and eager to spend money on mobile that operators can work together and we need
not missing out on huge volumes by not advertising, says Jeff Herrmann at Nielsen. to demonstrate that they can do that in a way
working with the operators. Certainly our But, they cannot get the scale that they need. that adds value to the broader industry. If we
combined traffic in any of our top five mar- If operators are unable to maximise their own achieve that, we are building credibility, a
trusted role for operators. Jenkins says that
response from all stakeholders in the UK has
The uniquely personal nature of the mobile phone - been favourable.
which is exactly what excites potential advertisers - is The advertisers are interested, the agencies
that plan and manage their expense and the
also one of the biggest obstacles they must overcome. operators themselves all see real value in the
One man’s advert, after all, is another man’s spam project. But still, it is a slow process. The
technical challenges involved in working with
kets would easily beat any single operator, so inventory because mobile advertising is pre- all of the operators, processing huge amounts
it is not really going to move the needle for dominantly off-portal, how can they maintain of data from multiple sources are significant
us if we suddenly start working for them. their stake in the game? One option is for to say the least, he says. “It’s a bit more time
In monetising their own inventory, some them to act as enablers. For me their best consuming than we’d like,” he offers, by way
carriers are employing in-house sales teams, position is as a facilitator of brand contact, for of an understatement.
while others are assigning partners, as compelling cross platform activities, says A further problem is that this initiative is
Vodafone has done with Yahoo. But if even in Herrmann. patently not a money making exercise. The
the mobile space third party sales organisa- When you consider the consumer relation- point of the exercise is not to maximise the
ship they have, they value of the metrics themselves, the GSMA
will always be in the says, but to grow the mobile advertising
process. They have the industry. And when operators are prioritising
cross platform perspec- their activities, they tend to put the ones that
tive to offer integrated generate revenue at the top, and the ones that
campaigns like SMS do not at the bottom.
tied to a mobile WAP “It’s one thing to go into an operator and
site, a video or even say to the IT department, ‘I need this resource
location based services. to change this facility’ in a system if that
This has not been fully change brings a five per cent uplift in rev-
developed yet but that enue. It’s very different when you’re saying
is how they will main- ‘here’s a strategic initiative that we believe is
tain their position of incredibly important. There isn’t an immedi-
prominence in the ate revenue uptake, we’re doing this because
mobile advertising it’s important for the broader industry, we’ll
market. Another see benefit in other ways further down the
answer, it appears, lies line’. It is changing the way in which a lot of
in the field of profiling them work,” he says.
and measurement. The GSMA’s deadline is fast looming; the
Henry Jenkins manages group pledged to complete its proof of con-
the mobile advertising cept by the end of 2008. It is still mulling over
activities of carrier the timelines in terms of commercial launch.
lobby group the GSM And even commercial launch does not signal
Association. On the a conclusion. Just as well as advertisers want
long list of things that to reach consumers irrespective of their
the advertising indus- choice of carrier, so too do they want to con-
try would like opera- tact end users in multiple countries. A reli-
tors to do, says Jenkins, able system of metrics is no good if it is
pretty much everybody restricted to just one market. Which is why
tions are making the most of their sales to agrees that some form of consistent, transpar- the UK - home to the biggest international
third party publishers and content owners, ent measurement is at the top of that list. We players of the West was chosen as the guinea
question marks begin to appear over the role think this is the key enabler that the operators pig market.
played by operators in this space and the can deliver working together, an enabler for If the GSMA is working on similar projects
security and revenue potential of that role. In the whole ecosystem. in other markets, then it is remaining tight-
part this will be addressed as the range of for- In February of this year, the GSMA lipped on the subject. “Meaningful conversa-
mats routinely used for mobile advertising announced an initiative in the UK market that tions” are ongoing, but that is as far as Henry
increases. The majority of mobile adverts sees all five carriers Vodafone, Telefonica O2, Jenkins is willing to go. “Regional would be
today take the form of banners and text links T-Mobile, FT-Orange and Hutchison’s 3 col- an achievement,” he says. “Global would be
on mobile web pages but there are opportuni- laborating to define common metrics and even better. We could characterise our ambi-
ties for in-message adverts, served in text or measurement processes for mobile advertis- tion by saying we need to create a global level
multimedia messages, which are entirely con- ing. The aim of the programme is to outline a of consistency in terms of methodology, what
trolled by the operators. range of metrics that will describe the mobile we measure, what are the definitions and how 37
 www.
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we do it.” You only need to stop and they would install the mobile advertising
think about that for a minute before
In contrast with the world situation, application on their handset if they were
you realise just how significant a chal- mobile advertising is the backbone of given 100 free minutes in return.”
lenge it represents.
For Russell Buckley, wearing both
print and electronic media in Pakistan According to Neidhardt, more than half,
52 per cent, said they would take the
his Admob and MMA hats, the meas- which was a dying horse in early 90s application for 100 minutes. But, he says,
urement initiative is a winner. “Any “Astonishingly, 30 per cent said they
more clarification we can give in terms of excites potential advertisers - is also one of would install it just because it was fun. They
measuring people or unique users is great. the biggest obstacles they must overcome. didn’t even want the free minutes.” It makes
One of the issues that we have as a company One man’s advert, after all, is another man’s for a warming anecdote, perhaps, but the
like Admob is that very often our advertisers spam. reality is that consumers’ feelings about
want to target unique users. Very often we do So is there a concern that operators might mobile advertising will only really become
not have that data, and that is held by the be persuaded into offering up information to clear when mobile advertising takes off. So it
operator.” advertisers that would make end users is the large consumer brands whose view of
The collaboration between operators on uncomfortable? Henry Jenkins does not think the whole sector is most crucially important
measurement raises an interesting question of so. “Operators’ core business is to provide in the immediate term. If they can be con-
whether they should unite to sell their own communication services to their customers vinced by collaborative initiatives like that
inventory; after all advertisers do not meas- and they’re not going to do anything that being run by the GSMA, then perhaps the sec-
ure their target markets by carrier selection. provides a threat to that customer relation- tor will hit the blue sky figures that some of
In all likelihood this remains some way off, ship.” its more upbeat proponents are wont to pro-
but it may turn out to be necessary for opera- He even goes so far as to predict that oper- claim.
tors to maximise their own revenues. ators will provide services to end users Think the world situation is how much
Jeff Herrmann suggests that the greatest around managing their privacy. “I do believe different from Pakistan, where at least 25 per
innovation in the mobile advertising supply- that you will increasingly see operators devel- cent advertising is about mobile. When ever
side sector is being done in the area of cus- oping capabilities around managing permis- you tune a TV channel or look at newspapers
tomer profiling. And for all the hard graft sion. on front page which is very costly, you will
around measurement and consumer identifi- In any case, Smaato’s Harald Neidhardt find the Mobile ad saying some thing. Some
cation that is being undertaken, it must be offers up some optimism as regards users’ media experts say that telecom industry is the
remembered that mobile advertising as a con- willingness to engage with mobile advertis- key a revival of media in Pakistan which was
cept is itself a tricky sell where end users are ing. Smaato did a trial with Swisscom that dying horse in early 90s. So, what you say
concerned. The uniquely personal nature of placed audio adverts before and after voice about this situation….with slowing trend in
the mobile phone - which is exactly what calls. He explains: “We asked consumers if telecom in Pakistan, you may expect more.

38
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Analysts are warning that operators will require significant

shifts in strategy in order to survive as the industry evolves
digital services slows. “For the last ten years mobile operators
range from ex- have been building strategies, platforms and
tended trans- services for the delivery of new non-voice serv-
mission ices which they hope will compensate for the in-
services to con- evitable decline in voice revenues,” said Mark
tent services Newman, chief research officer at Informa. “But
and IT serv- it’s been tough going and non-SMS data rev-
ices. The main enues have been disappointing.”
challenges will In its report, Future Mobile Operator Business
be of much Models; Broadband, Partnerships, Wholesale and
more competi- Mobile 2.0, Informa notes that the focus is mov-
tive environ- ing away from a limited number of services pro-
ment and vided by the operator to interest access and
much more in- operators’ non-SMS data revenue base is in the
tense use of IT process of shifting from services to basic access.
in the delivery The services users are beginning to use their mo-
of services by biles are provided by internet players rather than
CSPS.” Dell mobile operators.
Croix warned As such, the analyst expects that mobile oper-
that fixed op- ators can look forward to a period of growth in
erators will mobile broadband connectivity. But to capitalise
on this opportunity, opera-
ixed and mobile carriers in mature markets tors need to invest heavily

F must transform themselves into “IT and

network factories” and support new serv-
ices that are all but unrelated to telecoms in order
“With prices of mobile data services and in new high-capacity net-
devices too high for mass usage today, transition to becoming ISPs
works. Effectively marking a

to survive in the digital age, according to indus- and to avoid the fate of
try analyst Gartner. The warning comes with the
carriers will need to deliver new mobile fixed-network ISPs, mobile
operators will then either
prediction that, by 2012, Gartner expects around digital services that require less band- need to partner with Inter-
half of the 20 largest carriers worldwide to be of-
fering new services only minimally related to width but offer good value for money, net firms and share rev-
telecommunications. enues and/or develop a
Furthermore, leading carriers in developed such as download and streaming serv- smart-pipe strategy. This in-
markets are forecast to be deriving at least 15 per volves ‘exposing’ different
cent of their revenue from non-traditional
ices for music, micro payments and parts of their networks to
third party service providers
sources in four years’ time, as they seek to com- ticket ordering” and monetising access to
bat declining voice revenues. In order to find
new growth, carriers will need to develop a wide them.
range of new digital services and will increas- need to move fast to offer new content, video and Advertising is touch as a lucrative new rev-
ingly find themselves competing on a broader advertising services and application services in enue stream which would complement an inter-
playing field; doing battle with Internet compa- order to offset the decline in their voice revenues. net access strategy but Informa does not believe
nies such as Google, as well as equipment He estimates that fixed carriers have less than that it will translate into a significant operator
providers, such as Nokia. five years to come up with a new plan or face revenue stream within the next five years.
But perhaps what should be of the greatest being relegated to utility bandwidth providers. In its report, Future Operator business mod-
concern to carriers is Gartner’s expectation that Mobile operators have a little more time, he els, Informa said that, at the same time as they
they will have to relinquish exclusive control of suggested, with next generation mobile technolo- pursue this strategy, mobile operators will need
the customer data used to support new person- gies such as LTE and 4G in general affecting the to continue to seek ways to reduce opex levels as
alised digital services. Unrivalled access to such market progressively from 2010 to 2015. With does the migration to all-IP infrastructures.
data has long been viewed as a key strength for prices of mobile data services and devices too “But there is a growing sense - recognition –
operators going forward. To their advantage, high for mass usage today, carriers will need to that mobile operators cannot make best use of
however, Gartner believes carriers will benefit in deliver new mobile digital services that require the opportunities presented to them with next
three main business aspects: Strong market intel- less bandwidth but offer good value for money, generation networks and technologies without
ligence; deep integration of system and data; and such as download and streaming services for withdrawing from some parts of the value
synergies between services. music, micro payments and ticket ordering, Del- chain.” Said Informa, adding that operators will
“The evolution of networking and IT Technol- croix said. have to get used to: “partnering with companies
ogy to world online IT and the digital age creates Gartner’s research echoes a report released that they may view as their competitors and be-
signification opportunities for communication earlier this year by Informa Telecoms & Media, coming learner and meaner businesses able to
service providers (CSPS) but also poses huge which added that even operators in emerging compete in an internet age.”

challenges,” said Jean Claude delcroix, research markets will have to embrace new ways of run-
vice president at Gartner. “Opportunities for new ning their business when growth inevitably
39
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find, the virus is

T
he risk of
spam and responsible for a
viruses that rise in spam from
attack mobile 0.5 per cent of traf-
devices is set to fic to 6 per cent
rise, says a report. over the last 12
Security experts months.
suggest current "People should
risks are small, and start to exercise that
that attacks will same caution with
take the same form their mobile devices
as PC spam and that they do today
scams. End-user on their PC; think
protection like anti- twice before run-
virus software is ning any attachment
not yet mature in from someone you
the mobile market, don't know, check
so the issue is being your bill on a regu-
addressed by the lar basis, and
network operators. ensure your
Mobile users are Bluetooth connec-
urged to employ the tion is not set in
same safe behav- discoverable mode.”
iours familiar from Mikko
PCs to reduce risks. Hypponen, chief
The annual research officer at
Emerging Cyber F-Secure, said sta-
Threats Report from tistics it had gath-
the Georgia ered about mobile
Institute of Just like the first PC viruses came across as screensavers, in viruses suggested
Technology there were about
the mobile instance they came across as executable files.
Information 400 in circulation.
Security Centre No-one was ever sending executable files themselves so it was "The growth rate
(GTISC) has identi- easy to detect and block them is slowing," he says.
fied mobile devices "This is because the
as particularly vul- cutable files themselves so it was easy mobile vendors are
nerable platform. to detect and block that. awake and are installing better built-in
It said that as more and more people "But in the last four months, the security in their new phone models."
adopt smartphones, more applications majority of viruses we now see are of a "We haven't seen much mobile mal-
will allow financial and payment infra- new type that either masquerade as an ware that would use exploits to target
structure that employ them, and the MP3 file, a picture file, or a media file." vulnerabilities on mobile phones to
availability of such sensitive data will Adaptive Mobile has identified one gain access. Almost all of them instead
prove to be a draw for cyber-criminals. particular virus called Beselo that rely on users installing the mal-ware
The growth of mobile spam and themselves. This could change."
viruses has been reminiscent of the Up to now, mobile security has
early days of PC spam and scam, says
People should start to largely been in the hands of the net-
Simeon Coney of Adaptive Mobile, a exercise that same work operators, who have taken a very
firm that tracks mal-ware and provides pro-active stance to security for their
security software for mobile firms.
caution with their mobile users. But the report instead suggests
"One of common types we see now runs devices that they do that co-operation between operators,
amok on the Symbian platform. These manufacturers and application devel-
viruses work their way through the
today on their PC; think opers will be necessary.
contact book, sending themselves out twice before running any The report lauds open-source mobile
to every subscriber who has been called operating systems like Google's
or has called that handset."
attachment from Android, which will make it easier for
Mr Coney says that network opera- someone you don't application developers to develop
tors receive 100,000 virus incidences a robust security.
know, check your bill on
day, nearly a 50 per cent rise on last The average life-cycle of mobile
year. However, most subscribers are a regular basis, and devices is just two years - compared to
not infected - in part because mobile ensure your Bluetooth 10 years for a PC - so developing secu-
viruses are comparatively unsophisti- rity infrastructure for mobiles will hap-
cated at present. "The first generation connection is not set in pen quickly.
of these was fairly easy for mobile discoverable mode "Because the mobile communications
operators to detect." field is evolving so quickly, it presents
"Just like the first PC viruses came spreads via MMS or by searching for a unique opportunity to design security
across as screensavers, in the mobile nearby Bluetooth devices - a true "air- properly - an opportunity we missed
instance they came across as executable borne virus". with the PC," says the GTISC's Patrick
files. No-one was ever sending exe- For a typical network operator, they Traynor in the report.

42
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All malicious applications can be executed in the

background, which means they are invisible on the
phone screen and to the user
devices without owner’s knowledge or consent; tain Nokia Series 40 phones,” he told MCI.
including SMS, MMS, WAP and PUSH mes- Gowdiak also revealed that he had investigated
sage sending, establishing arbitrary phone calls the security of Google’s android platform but
and internet connections, full read and write hinted, as the operating system is still in devel-
access to the files stored on device, audio and opment. “Developers would be given proper
video stream recording, full access to the con- time to fix any issues prior to the official prod-
dam Gowdiak, who operates in a secu-

A
tacts database, access to the SIM card, and uct release.”
rity research firm, Security Exploration, backdoor application installation on the phone But, GPS-functionality and geo-awareness
claims to have discovered a bug that with network operator for manufacturers privi- in applications seems to be a contentious issue
affects around 140 different models of Nokia leges. at present, with privacy advocates stirring
phones using the symbian S40 operating sys- media into frenzy over the potential intrusive-
tem. The proliferation of the latest version of Yahoo is attempting to head ness of such technologies. Web giant Yahoo
Sun’s java ME software in which, he said, bugs privacy advocates off at the recently caught flack more typically reserved
reside, the number of vulnerable devices could for alleged enemy of privacy, Google, as it
run to much higher, including other makes and pass with a layered opt in announced the general availability of location
models of handset. service that lets users mapping service Fire Eagle.
Analysts at Finish security firm F-Secure Fire Eagle allows developers to create appli-
commented: “if it works as advertised, this vul- decide how much informa- cations that are ‘geo-aware’-enabling web,
nerability could affect more than a hundred tion they want to share and mobile or desktop applications to update a
million mobile phones. This vulnerability is user’s location automatically. The platform dif-
reported to enable attacker to be able to execute the option to delete or mod- fers from existing geo-aware services by pass-
arbitrary code on target phones.” ify location history ing the information along to all other sites in
Gowdiak claims the mobile java vulnerabili- the Fire Eagle network. So all the web services
ties allow hackers to completely bypass securi- Gowdiak hints that the hack is achieved by a user subscribes to, know where he or she is at
ty restrictions and install malicious applications sending a specially crafted sequence of mes- all times.
on victim’s device, without his or her knowl- sages to a given Nokia phone and likens the Yahoo is attempting to head privacy advo-
edge. However, the security analysts have attack to the more familiar threats faced by PC cates off at the pass with a layered opt in serv-
drawn fire over his strategy for raising aware- users. All malicious applications can be execut- ice that lets users decide how much informa-
ness over the bugs. While he has not made the ed in the background, which means they are tion they want to share and the option to delete
information publicly available for free, he is invisible on the phone screen and to the user, or modify location history. Yahoo is not yet
offering a 178 page technical report, including a Gowdiak claimed. planning to use Fire Eagle in its own applica-
proof of concept code, for the sum of €20,000. While S40 itself is not a multitasking OS, tions. The firm is likely to wait it out to see if
Neither Gowdiak nor Nokia would com- which means applications cannot be executed Fire Eagle picks up a critical mass before com-
ment on whether the Finish firm has bought his in the background. Multitasking is a feature of mitting to it itself. After all, some are still scep-
research and Nokia has not responded to calls the java virtual Machine used on selected tical that location based services are the next
for comment on the allegations. The hacker Nokia S40 devices. “We verified that it is possi- big thing.

claimed to achieve a list of feats on vulnerable ble to run java applications in parallel on cer-
Earlier this year Softbank rival NTT benefited from the July launch in Japan of
Softbank makes DoCoMo Inc. launched a cell phone designed
by Italian brand Prada. Fellow designer Gucci
Apple Computer's iPhone 3G, allowing
Softbank to attract more customers than its

diamond sets for also started a website for Gucci goods accessi-
ble only by Japanese mobile phones.
Meanwhile, Softbank Corp. said its operating
rivals NTT DoCoMo and KDDI's "au" service.
Softbank president Masayoshi Son, one of
Japan's richest people, said he used an iPhone

feverishs profit for the second quarter reached a record

high on cost cuts as
the iPhone pulled in
every day. "It's useful, and the more I use it the
better I can understand its strong points."
Son said the company, which holds sizable
or those who are not feeling the global more mobile phone shares in major Internet companies in Asia,

F economic crisis - and not content just to

wear diamond earrings - a Japanese com-
pany has recently unveiled a line of mobile
subscribers. The
Internet and telecom
company upgraded
including China's Alibaba, aims to further
expand its broadband operations in the region.
But Softbank declared its revenue fell as lower
telephones encrusted with diamonds. its annual operating costs for handsets offset the solid performance
Japan's Softbank Mobile said it would sell profit forecast on the of Internet units.
10 of the phones, each studded with 537 dia- back of its solid per- The company did not offer forecasts for
monds of 18.34 carats from Tiffany & Co. The formance, even annual sales, saying that mobile handset sales
"Softbank 823SH Tiffany" phone will sell for though sales fluctuate on too many factors. It also refrained
around $13,265. The phone has a top that flips slumped. from issuing a forecast for annual net profit,
open to a display also designed by the luxury The company's citing the volatility of its securities holdings,
New York Jeweller. mobile phone carrier among other investment instruments.

44 Softbank Mobile
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Darkmarket is a one-stop shop for the online

criminal. You can go to the forum and engage in
criminal activity quite freely. You can buy any
product you want, you can sell any product you
want.
website used by criminals to buy and She said there were 2,000 users registered

A sell credit card details and bank log-

ins has been shut down after a police
operation, the BBC has learned.
on Darkmarket, but many of those were not
unique because one individual could go by a
number of online aliases.
sent a request. It is a step forward, but the pro-
gramme will still accept the first ARP reply and
it does not know if that is from one of your sys-
tems or an attacker. You are still at some risk.
International forum Darkmarket ran for BBC News website technology reporter It turns out that one of the best ways to pro-
three years and led to fraud totalling millions Mark Ward said: "The most serious tect a small or home network is to ensure your
of pounds. Nearly 60 people connected with underground markets operate on an wireless adapters use WPA or WPA2 encryp-
the site have been arrested in cities including invitation-only basis. Getting invited involves tion. And do so properly, which means using a
London and Manchester as well as in building up and maintaining a reputation as long pass-phrase that does not only include dic-
Germany, Turkey and the US. The FBI spent an honest criminal on other public places." tionary words. As long as hackers can not inter-
two years gathering evidence after infiltrating He said the information the police and FBI cept your traffic and inject their own, you are
the site. would gather as a result of the raid on safe. This does not apply to larger business net-
The Serious Organised Crime Agency Darkmarket would probably lead them to works, though, as there is always the possibility
(SOCA), which has been leading the UK many more underground forums. that a rogue employee (or someone with access
investigation, said it was "a one-stop shop" Mrs Lemon told that one individual had to a network PC) could launch an internal ARP
for criminals. The arrests were made after spent £250,000 on personal data in just six attack. You will need something to monitor ARP
computer experts, including some former weeks. "Had he realised the full potential of traffic, looking for suspicious packets. A secu-
hackers, followed electronic trails left by site the information he had, he could have rity appliance like ARPDefender is one answer
users. A total of 11 people were arrested in obtained up to £10m."
and the software monitor XArp is another.
the UK. Other then this London and The big security companies have little to
Manchester, raids took place in Leicester, offer in the way of ARP-specific protection, but
Humberside and South Yorkshire.

A total of 11 people
Want to guard Christoph P Mayer has stepped forward to fill
the gap. His XArp tool does an excellent job of
detecting attacks and is well worth the £20 price

were arrested in the

UK. Other then this-
your wireless tag if you have a large network to protect.
1. After installation, XArp will run and mon-
itor your network in the background. Right click

London and Man- network? its red icon and select Show to launch the pro-
gramme;
2. The Status indicator shows if you are
chester, raids took The good news is that there under attack. The IP address list shows if there
are any suspiciously new devices connected to
are some defences out there.
place in Leicester, The bad news is their heavy
your network;
3. Increase the security settings and you have
Humberside and cost and less-expected got more chance of detecting attackers. Experts
protection measures can click View > Advanced for details of what is
South Yorkshire going on; and
here are lots of tools around to help peo-
Corporate cards Darkmarket was strictly
invitation-only and gave criminals access to a
wide range of valuable personal information.
T ple carry out ARP-related exploits and if a
malicious, Wi-Fi enabled neighbour de-
cided to find out more about your network, this
4. XArp works across our network on XP
and Vista systems. It can not stop ARP attacks,
but you will be warned immediately if it detects
one.
The data held on the magnetic strip of an could be an effective way to do it. Three recommended network defences are:
ordinary credit card was available to buy for ARPDefender is a good example. It is a AntiARP is a Chinese programme that claims to
as little as one pound. Most prized were solid-state security appliance that you simply be a 'professional defence' against ARP spoofing
corporate credit cards belonging to frequent connect to your network, then leave to look out and attacks. The site gives little information, but
business travellers. Soca deputy director for ARP poisoning attacks. It would be excellent the programme itself may be worth a look;
Sharon Lemon said these were highly sought if not for the fact that it costs almost £300 and, Capsa alerts you to a sudden flurry of ARP re-
after because they could be used by criminals even if it does detect an attack, will do little quests, or that you have had more ARP replies
all over the world to spend large sums more than make an entry in your system logs. than requests. Useful, but neither necessarily in-
without arousing suspicion. Your own router or software firewall may dicates an attack; and ARP attacks are only one
She stressed that online fraud of this kind have some kind of ARP protection. It is worth way to intercept traffic. A hacker could also use
was not a "victimless crime" and involved checking the documentation or set-up screens to a sniffer programme to read packets of data
criminals of all levels of sophistication. "They find out, but do not expect too much. Agnitum without sending their own, but PromiScan can
are taking someone else's money. These aren't Outpost Firewall Pro comes with something detect these dangers and warn you about
geeks we're talking about. These are serious called Smart ARP Filtering, for instance, where them.

and organised criminals. an ARP reply is only accepted if that system has
46
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n the Musharraf regime we have been calling responsibilities from next month. Banglalink is an in investment matters of the company.

I the telecom growth artificial and controversial,

when no one was ready to accept this hard core
realty. Musharraf, Shoukat Aziz and Shahzada
Orascom company working in Bangladesh. A sen-
ior official of Mobilink told "Flare" that Zouhair
had resigned as CEO of the company which was
Mr Rashid Khan joined Banglalink on July 20,
2006 as Managing Director and Chief Executive
Officer. Prior to joining Banglalink, he was the
Alam (Ex- Chairman PTA) were claiming about the approved. He will be appointed in company head- Executive Vice President and Chief Commercial
massive growth in telecom sector at every forum. quarters in Egypt as Chief Executive Officer of a Officer of Mobilink, a subsidiary of Orascom
Within one year of new government, nothing is new project. Sources told that the company was in Telecom Holdings (OTH), the global telecom
there to support the prior claims of telecom’s tow- crises from one year as the government has closed group. He is a senior member of the Group's man-
ering growth. more than three million illegal SIMs. The move to agement team who played a key role in the robust
Last year CEO of Ufone Mubashar Naqvi and growth of Mobilink's subscriber base from one mil-
The Company is in
crisis for the last one
year as government has
closed over three million
illegal SIMs. The move to
close these SIMs is still
continuing and Mobilink,
as the leading illegal
SIMs-provider has lost
both, revenue and
Mr Rashid Khan, CEO Mobilink. customers Zouhair A. Khaliq, Ex-CEO Mobilink
the CEO of Warid Telecom Hamid Farooq resigned lion to 17 million in a short span of three years.
from there positions. As the news of booming tele- close illegal and unregistered SIMs is still going on, Mr Khan brings vast management experience
com bubble spread around , it propagated a wave Mobilink as the leading illegal SIM-provider has in telecommunications, IT and other technologies
of disbelief about the telecom growth. In 2007, lost not only a big part of of its revenue but also its to this country. For the last 12 years he held several
Warid also sold its 30 per cent shares to Singtel, customers. management positions within the cellular business
which raised concerns in the market in the emerging mar-
telecom industry. And now, kets. For almost 15 years, he
President and CEO of worked for various interna-
Mobilink Zouhair A. Khaliq tional companies such as
is moved to Orascom Intel's subsidiary, Chips &
Headquarters in Egypt. It is Technologies and a number
believed that Mobilink has of start ups in Silicon Valley
grown smoothly with the where he acquired extensive
leadership of Zouhair A. working experience in
Khaliq, the CEO and co- developed markets.
Founder of Mobilink According to Orascom
Pakistan. He joined the sources Umer Rashid is also
Mobilink in 2003. A char- leaving from Banglalink and
tered accountant from the returning back to Mobilink
UK, Zouhair has over 22 as CFO.
years of experience in top OTH was established in
level management. The strongest man in Mobilink 1998 and has grown to become a major player in
was removed from the management in no time. The sources disclosed the telecommunication market. OTH is considered
According to the sources, Rashid Khan, the that Etisalat and among the largest and most diversified network
CEO of Banglalink Bangladesh, will take over the operators in the Middle East, Africa, and South
Vodafone are interested
in purchasing Orascom
which is losing its
business in this part of
the world. Mobilink
losing its market share
with competition in the
telecom sector, Mobilink
high officials are no more
interested to invest in the
company
Zouhair Khaliq has played a key role in lifting
Mobilink to the new heights of success during the
last five years. His new assignment is more chal-
lenging as he will be the focal person for Orascom
The News publishes this news in its issue of November
8, 2008. to devise the strategies and to lead from the front Daily Ausaf of November 8, 2008.

49
 www.
flare.
Cover Story Free Download com.pk

Asia; and acquired in early 2008 a license to oper-

ate mobile services in North Korea. OTH operates
GSM networks in Algeria (Djezzy), Pakistan
(Mobilink), Egypt (Mobinil), Tunisia (Tunisiana),
Bangladesh (Banglalink) and Zimbabwe (Telecel
Zimbabwe). OTH had exceeded 74 million sub-
scribers as of March 2008. In Pakistan, the Pakistan
Mobile communications Ltd (Mobilink) started its
operations in 1994 and, until early 2001, had a mar-
ket share of 40 per cent. In April 2001, OTH took
over management control of the company but now
the situation is changing rapidly. The strongest
telecom company’s future is dark in Pakistan.
With the saturation of telecom sector, they are
packing their projects in Pakistan and Bangladesh.
Orascom is selling Banglalink and talks are under-

Daily Jung publishes the news on November 8, 2008.

Egyptian entrepreneur Naguib O. Sawiris,

Chairman and Chief Executive Officer of
Orascom Telecom Holding.
way with a foreign telecom player. The sources dis-
closed that Etisalat and Vodafone are interested in Daily Jinnah prints the newsof Zouhair A. Khalik’s replace-
purchasing Orascom which is losing its business in ment from its own point of view on November 8, 2008.
this part of the world. Mobilink losing its market is moving towards perfect competition, where the
share and competition in the telecom sector. share of major operators are declining and new
Mobilink high officials are no more interested to entrants are able to grab more shares in the market.
invest in the sector. Sources told that not only According to PTA report Mobilink share in the
Mobilink is losing its customers but also linkdotnet, market has declined from 44 per cent in March
which is not successful in fulfilling the expectation. 2007 to 39 per cent in March 2008. Although the
In the previous regime this group was very close to company has added 7.6 million new users during
Musharraf and General Alam, former chairman Image of article published in Flare April issue
regarding the last one year, the slowing market has negative-
PTA. They made back door deals to do what they corruption of Ex-Chairman PTA, Maj-Gen (Retd) ly affected the company. The good signs are only
want and earn from the market. High rates and Shahzada Alam Malik. shown by Telenor Pakistan which is heading, while
overcharging with poor service quality was report- com sector, is now on the way of Milicom which Ufone shares are still 20 per cent as was in March
ed again and again, but all was in vain. In 2004, shifted its business from Pakistan in 2006. Milicom 2007. Zong also has good prospects with expand-
PTA fined Mobilink Rs 60 million for poor service International Cellular is a mobile phone network ing network coverage and market shares. In the
provider in America, Africa and Asia. Based in last one year Zong has grown greatly from 1.9 per
Luxembourg, the company provides mobile servic- cent market share to 2.6 per cent shares.
es in 16 countries. When the company find it hard On one side the government and security agen-
to survive in Pakistani emerging market, it sold its cies are pushing hard to stop the sales of illegal

According to PTA report, Mobilink share in the market

has declined from 44% in March 2007 to 39% in March
2008. Although the company has added 7.6 million new
users during the last one year, the slowing market has
negatively affected the company
quality which was an eye wash. So they continued shares and move to another country. SIMs and on the other side business market are
their network expansion with illegal SIMs. Over Another eye opening fact is the market share of declining. This crisis will be worsening with the
three million SIMs were issued without proper Mobilink which is declining sharply. According to passage of time; it has badly disturbed the
documentation, and caused serious security threats PTA report, market share of any company is an Orascom management to think again and again
to the national integrity. important tool to gauge the level of competition in before moving ahead with other business solutions.
As we have published earlier, Orascom and its any sector of the economy. It helps the regulatory As Etisalat has already entered in Pakistani market
owner Mr Naguib Sawiris has close ties with Israel, authority to act as a leveler to promote investment and they have a big competition with Mobilink so
they are moving their business in Israel to strength- friendly environment. It also gives a chance to forti- they are keen to buy the so called market leader to
en the economy of that country. Orascom, which fy the weak areas of the sector. Markers shares of occupy the whole market.

was once considered the biggest group in the tele- the cellular mobile operators indicates that market

50
 www.
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com.pk Free Download Flare Report Event

“Through the power of the Internet, video

and TV are becoming even more prevalent
in people’s lives. With its large, bright
screen, and a range of high-speed connec-
tivity options and the enhanced Nokia
Video Center, the new Nokia N96 is a per-
sonal window to entertainment.”
Accessing internet videos is quick and
simple. The Nokia N96 supports common
video formats including MPEG-4, Windows
Media Video and Flash Video, making
favorite videos easy to view. Transferring
and accessing videos is even faster with the
high-speed USB 2.0 connection and WLAN
and HSDPA support. In select markets, the
integrated DVB-H receiver offers live
broadcast TV with an automatically updat-
ing program guide. The massive memory
can store up to 40 hours of video content.
The storage capacity of the Nokia N96 can
even be further expanded with an optional
microSD card, such as the new Nokia 8GB
microSDHC Card MU-43 which increases
the available memory of the Nokia N96 to a
Karachi: Imran Khalid Mahmood, Country GM Nokia and Khurram Pradhan, Product Manager Nokia total of 24 GB. For added convenience, the
with N96 at its launching ceremony Nokia N96 features a ‘kickstand’ on the
back cover that allows for hands-free view-
ing.
The press launch event of Nokia N96
also featured a special session by Khurram
Pradhan, product manager, Nokia Pakistan
in which he described the device as, “N96
is high performance multimedia computer
that delivers unparallel connected multime-
dia experiences by combining the latest
Most advanced multimedia computer optimized technologies with stylish design and ease of
use”.
for entertainment now available for Pakistani The Nokia Video Center offers one place
to discover and access a variety of mobile
consumers content ranging from movie trailers and
comedy to news from world-leading con-
onsumers no longer need to be tied 2.8” screen, 16 gigabytes of internal memo- tent brands such as YouTube, Reuters, and

C to their desks or laptops to access the

latest entertainment online – whether
it is famous and familiar TV channels,
ry and support for high-quality videos in a
wide range of formats, the dual-slide Nokia
N96 represents an exciting new chapter in
Sony Pictures. The catalogue of internet
video feeds is continually expanded with
more regional and country specific content.
For a superb music experience, the
major entertainment brands or up-to-the- mobile media.
minute user generated content. The latest “In 2007, the Nokia N95 became an icon Nokia N96 features media keys, a 3.5 mm
converged mobile devices come packed of convergence of Internet and mobility. headphone connector and built-in 3D stereo
with high-speed connectivity features, add With over 7 million units sold to date, the speakers. The Nokia Maps application
this to the increased availability of 3G and
other high speed mobile networks and
mobile devices are offering compelling The Nokia Video Center
viewing experiences on the move. So much offers one place to
so that the number of mobile TV and video
users is expected to grow to 462 million by discover and access a
variety of mobile con-
tent ranging from movie
trailers and comedy to
news from world-leading offers richer maps with urban details and
content brands such as satellite views and has upgrade options
such as City Guides, turn-by-turn pedestri-
YouTube, Reuters, and an mode and voice-guided car navigation.
Sony Pictures The Nokia N96 boasts a 5 megapixel
camera with Carl Zeiss optics, flash and
N95 has changed the way people use their video light. It allows DVD-like quality
mobile device. The Nokia N96 we intro- video capture at 30 frames per second. The
Karachi: Models posing with N96 mobile at the
launching ceremony. duced today builds on the success of N95, Nokia N96 naturally supports the Ovi fami-
further enhancing the experience,” says ly of Nokia internet services, including
2012. Imran Mahmood Country General Manager, maps, music, media sharing and more. This
Nokia unveiled the Nokia N96 in Nokia Pakistan at a glittering event venue is indeed the beginning of a new era in the
Pakistan on October 24, 2008 with a large packed with top celebrities of the country. realm of cellular technology.

51
 www.
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Telepedia Flare Report Free Download com.pk

elenor had sponsored a high-profile

T
cell subscribers. In the country, there is not
seminar along with other telecom oper- much awareness on MNP and there is need to
ators on 3G. The aim of this workshop inform people in this regard.
was to create media awareness on what new Quoting a recent survey, he said there are
technologies will be applied for 3G and what less than 10 per cent people in big cities who
improvements have been made by the indus- knew about salient features of MNP.
try on MNP. However, according to a statement issued by
Cellular companies have asked Pakistan the company, Telenor Pakistan CEO Jon Eddy
Telecommunication Authority (PTA) to let Abdullah believes, “3G offers broadband con-
only existing operators participate in the auc- nectivity over mobile networks, which spans
tion of third generation (3G) services in the rural-urban divide, can stimulate internet
Pakistan, which will make their business penetration in Pakistan just like new 2G
more viable and they will stay here for a licences boosted cellular penetration to record
longer period. levels over just a few years. The time for
The PTA is currently developing a docu- introducing 3G technology in Pakistan is
ment for 3G Information Memorandum the now, as the country needs a more efficient
auction would be held probably by next year. communications network and 3G is the solu-
“We have proposed the PTA that new tion to it.”
players should not be allowed to participate Welcoming media personnel at the work-
in the auction of 3G services,” a Telenor’s shop Irfan said: “3G offers operators business
representative said at a media workshop continuity as the associated spectrum allows
organised by the company. On mobile num- additional voice capacity to address urban
ber portability (MNP), Nauman capacity constraints; more effi-
Arshad Manager MNP told the
participants of the workshop that
the completion of porting process
Auction of 3G cient spectrum usage to drive
down operator costs; provides
for enriching value added serv-
decreased from four days to two
and a half day in prepaid tele-
phone numbers but the operators
services by next year ices (VAS) to enhance customer
experience and is considered the
only viable solution to increase
were still unable to reduce time mobile broadband penetration
from 10 to 14 days for comple- “We have proposed the PTA that new players should in Pakistan.”
tion of the process in post-paid not be allowed to participate in the auction On MNP he maintained,
cell connections. “We are still “Telenor Pakistan continues to
working on it to reduce time in of 3G services:” Telenor Official view Mobile Number Portability
case of post-paid services.” as an effective tool contributing
services. On MNP, he said that it was less
Telenor Executive Vice President Irfan towards availability of more choices for the
than 5 per cent in the US compared to total
Wahab Khan said economies of scales consumer.”
increased manifold, resulting in the reduction The presenters at the seminar explained
of tariff and prices of telecom services as well
Technically, the main that 3G is the third generation of mobile
as equipments. He said revenue share of difference between 3G and 2G phone standards and technology that enables
value-added services is less than 10 per cent networks is the speed by network operators to offer users a wider
nationwide. which data can be sent and range of more advanced services. Moreover,
“3G services will bring investment in MNP benefits the customers by giving them
Pakistan and create job opportunities,” he
received. The 3G network can the liberty to choose the service provider with
added that the mobile operators need support send data up to 40 times the best overall value while retaining the
of the government in existing conditions higher speed than earlier phone numbers including the code.

when taxes increased to 21 per cent on mobile digital networks

3G future will be unfortunate

in Pakistan
can send data up to 40 times higher speed

T
he launch of 3G (third generation) serv-
ices in Pakistan in the current scenario than earlier digital networks, which means
seems impossible as this cellular service that in addition to audio, graphics and text,
needs a huge foreign direct investment for 3G customers can also send and receive video
development of existing infrastructure as well content at 5 to 10 MB per second.
as setting up new ones. With a 3G phone and access to its network,
Neighbouring countries like India and one can send and receive video calls, watch
Bangladesh have been quickly moving ahead live TV, access the internet, receive emails as
to introduce 3G technology for their mobile well as the usual voice call and messaging
users and talks with cellular service providers services found on a mobile phone. The cost of
are under way. using 3G technology is much higher than
However, cellular service companies have GSM services. Similarly, the handsets required
different approach towards 3G technology in for 3G technology are also costlier than ordi-
Pakistan. Representatives of these companies nary cell-phones. According to market sources, average cell-
are of the view that local mobile users have Given the cost of spectrum and the heavy phone users use mobiles costing Rs 1,500 to Rs
not tapped existing value added services due investment a 3G set-up requires, the telecom 5,000 in towns, in cities like Karachi, Lahore
to their prices. In case of launch of 3G technol- operators would be charging the end-user a and Islamabad average price comes in the
ogy, the number of users is not expected to high fee in return. At the end of the day, if range of Rs 3,000 to Rs 10,000. On the other
rise. Technically, the main difference between that portion of the market that actually under- hand, the price of 3G cell phone will start
3G and 2G networks is the speed by which stands and wants to go 3G is unable to afford from Rs 10,000. In such a case, the 3G technol-
data can be sent and received. The 3G network it, this change may just be cosmetic. ogy may not be popular.

52
 www.
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Tech-Tool Upcoming Mobiles Free Download com.pk

LG-KC910 LG-KP199
This mobile phone comes with a This 95 grams phone has a lithi-
touchscreen 256k TFT display um ion battery which provides talk
with a resolution of 240 x 400 time of 600 minutes and a stand-
pixels. The memory can be by time of 880 hours. It comes
upgraded upto 8 GB using a with an inbuilt memory of 60 MB
microSD card and comes with a which is upgradeable upto 2 GB
8 MP autofocus camera with using a microSD card. The phone
flash and video recorder. The has a VGA camera and comes
mobile has connectivity options with connectivity options like blue-
like Wi-fi, bluetooth with A2DP tooth with A2DP, USB connector,
support, USB connector, EDGE, GPRS and WAP. The phone
GPRS and WAP. It supports comes with music player, fm radio
MP3 and AAC audio formats and games. The phone is JAVA
and Polyphonic, MP3 audio for- enabled and supports Polyphonic
mats. Built-in GPS receiver, ringtone formats.
Organiser, Document viewer
(DOC, XLS, PDF), TV-out are
the unique features of the
mobile phone.

Nokia-8800 Carbon Nokia-7210 Supernova

Arte This mobile phone comes with a
256k TFT display with a resolution
This 150 grams phone has a
of 240 x 320 pixels. It comes with
Lithium Ion battery type, which
an inbuilt memory of 30 MB, which
allows you talk time of 180 min-
is upgradeable upto 2 GB using
utes and standby time of 300
microSD card. The mobile has a 2
hours. It comes with features like
megapixel camera with video
16m colour OLED display with
recorder. The phone comes with
resolution of 240 x 320 pixels. It
connectivity options like bluetooth
also has added features like
with A2DP, USB connector, EDGE
Quad-band, 3.2 MP autofocus
and GPRS. The phone has a music
camera with video recording and
player, fm radio and games. The
4 GB inbuilt memory. It comes
mobile is JAVA enabled and sup-
with connectivity options like blue-
ports Polyphonic and MP3 ringtone
tooth, USB connector, EDGE,
formats.
GPRS and WAP. The phone has
inbuilt games and supports MP3,
WMA, AAC, eAAC, eAAC+ audio
formats. The mobile phone is
JAVA enabled and comes in car-
bon black colour.

56
 www.
flare.
com.pk Free Download Upcoming Mobiles Tech-Tool

Nokia-8600 Luna Sony Ericsson-T700

This 140 grams phone has a This 78 grams phone has a
Lithium-ion battery type, which Lithium Ion battery type, which
allows you talk time of 220 min- provides talk time of 570 minutes
utes and standby time of 240 and standby time of 370 hours. It
hours. It has added features like comes with features like 256k
Quadband, 2MP camera with 4x colour TFT display with resolution
digital zoom, landscape support of 240 x 320 pixels, 3.15
mode and video recording, megapixel camera with 3x digital
128MB inbuilt memory, Flight zoom with flash and video
mode, EDGE, Bluetooth 2.0 and recorder. It has added features
USB connector. It comes with fea- like Quad band, 25 MB inbuilt
tures like 16Mcolor TFT display memory which can be upgraded
with resolution of 320 x 240 pix- using a Memory Stick Micro and
els, mp3 capability and fm radio. has connectivity options like blue-
tooth with A2DP, USB connector,
EDGE, GPRS and WAP. The
phone supports MP3, eAAC+,
WMA and WMApro audio formats
and has FM radio and games.
The phone supports Flight Mode
and is JAVA enabled.

Sony Ericsson-W595 Sony Ericsson-F305

This 104 grams slider phone has This slider phone comes with a
a Lithium Ion battery type, which 262k TFT with a resolution of 176
provides talk time of 540 minutes x 220 and an inbuilt memory of 10
and standby time of 385 hours. It MB, which is upgradeable using a
comes with features like 262k Memory Stick Micro. The mobile
colour TFT display with resolution comes with a 2 megapixel camera
of 240 x 320 pixels, 3.2 megapixel with 2.5x digital zoom and video
camera with 2.5x digital zoom and recorder and has connectivity
video recorder. It has added fea- options like bluetooth with A2DP,
tures like Quad band, 40 MB USB connector, EDGE, GPRS
inbuilt memory which can be and email client support. It also
upgraded using a Memory Stick has fm radio, games, flight mode
Micro and has connectivity options and is JAVA enabled. Dedicated
like bluetooth with A2DP, USB gaming keys and motion sensor
connector, EDGE, GPRS and control are the unique features of
WAP. The phone supports MP3 the mobile phone.
and AAC audio formats and has
FM radio and games. The phone
supports Flight Mode and is JAVA
enabled.

57
 www.
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Tech-Tool Upcoming Mobiles Free Download com.pk

Samsung-SGH-L310 Samsung-SGH-F400
This clamshell phone comes with This Dual slider mobile phone
features like 65k colour display comes with a 256k coloured dis-
with resolution of 176 x 220 pix- play with a resolution of 240 x 320
els, Tri band, GPRS, EMS, SMS pixels, 3 megapixel camera with
and handsfree speaker. It also video recorder. It comes with fea-
has features like a Secondary tures like bluetooth with A2DP,
Display, Inbuilt memory of 20MB, USB connector, EDGE, GPRS
2 megapixel camera, Bluetooth, and FM Radio. It also has an
USB connector, GPRS and inbuilt memory of 24 MB which
EDGE. The mobile phone comes can be upgraded using a microSD
with a Music Player which sup- card. The music player in the
ports MP3, AAC and AAC+ audio mobile phone supports MP3, AAC,
formats, Games, Email Client and eACC+ and WMA audio formats.
an Inbuilt Dictaphone. The mobile phone is JAVA
enabled and works on Li Ion bat-
tery.

Samsung-SGH-L320 Samsung-SGH-G810
This clamshell phone comes with This slider mobile phone comes
features like 65k colour display with a 256k coloured display with
with resolution of 176 x 220 pix- a resolution of 240 x 320 pixels,
els, Tri band, GPRS, EMS, SMS 5 megapixel auto focus camera
and handsfree speaker. It also with flash and video recorder.
has features like a Secondary The camera comes with a 3x
Display, Inbuilt memory of 20MB, optical zoom, Face Detection and
2 megapixel camera, Bluetooth, a Xenon Flash. It comes with
USB connector, GPRS and features like Wi-fi, bluetooth with
EDGE. The mobile phone comes A2DP, USB connector, EDGE,
with a Music Player which sup- GPRS and FM Radio. The music
ports MP3, AAC and AAC+ audio player in the mobile phone sup-
formats, Games, Email Client and ports MP3, AAC, AAC+, eACC+
an Inbuilt Dictaphone. and WMA audio formats. The
mobile phone works on a Li Ion
battery and comes in Titan Grey
colour. GPS, Geo-tagging,
3.5mm Audio out and TV Out are
the unique features of this mobile
phone.

58
 www.
flare.
com.pk Free Download Low Range Mobiles Tech-Tool

Rs Rs
4,800 3,999

Nokia 2626 Trend T303 Smarty

Dimension 104 x 43 x 18 mm, 71 cc Dimension Unknown
Weight 91 g Weight 94gm
Battery Talk time Up to 3 h, Stand-by Up Battery Talk Time Up to 3h, Standby
to 300 h Time Up to 220h
Memory 2 MB user memory Memory Builtin
Connectivity GPRS Class 6 (3+1/2+2 slots), Connectivity GPRS Class 12, USB
24 - 36 kbps Display Size 1.8 inch Wide
Display Size 128 x 128 pixels, 27 x 27 mm Display Colour TFT color Screen
Display Colour CSTN, 65K colors

Rs Rs
4,050 4,750

Sony Ericsson K220i Motorola L6

Dimension 103 x 46 x 16.7 mm Dimension 113 x 49 x 10.9 mm, 56 cc
Weight 82 g Weight 86 g
Battery Talk time Up to 8 h, Stand-by Battery Talk Time: Up to 5 h 50
Up to 300 h min, Standby Time: Up to
Memory 2 MB internal memory, (20 345 h
eceived, dialed and missed Memory 10 MB shared memory
calls) Connectivity GPRS Class 10 (4+1/3+2
Connectivity Infrared, GPRS Class 8 (40 slots), USB port
kbps) Display Size 128 x 160 pixels
Display Size CSTN, 65K colors Display Colour CSTN, 65K colors
Display Colour 128 x 128 pixels, 1.6 inches

Rs Rs
4,550 4,100

Samsung B300 LG KP110

Dimension 87 x 45 x 20 mm
Weight 80 g Dimension 103 x 46.4 x 13.4 mm
Battery TalkTime 3 hours, Stand-by 8 Weight 65 g
days (192 hours) Battery Talk time Up to 4 h,
Memory 2MB internal memory, 200 Stand-by Up to 400 h
SMS, 500 Phonebook entries Memory 64MB built-in memory +
(no memory card) Extendable memory card
Connectivity GPRS (microSD TransFlash)
Display Size 1.5" 128 x 128 pixel Connectivity GPRS Class 10 (48 kbps),
Display Colour CSTN, 65 K colors USB
Display Size 128 x 128 pixels, 1.5 inches
Display Colour CSTN, 65K colors

59
Above prices are subject to change as per market
 www.
flare.
Tech-Tool Current Mobiles Free Download com.pk

Rs. 20,800 Rs. 24,500

Nokia 5320 XpressMusic Motorola ROKR E8

Dimension Dimension
108 x 46 x 15 mm, 67 cc 115 x 53 x 10.6 mm, 60 cc
Weight Weight
90 g 100 g
Battery Battery
Talk time Up to 3 h 30 min, Stand-by Up Talk time Up to 5 h, Stand-by Up to
to 250 h 300 h
Memory Memory
140 MB Built-in + microSD Memory 2 GB Built-in + Memory Card
Card (512 MB or 1 GB card (microSD)
included) Connectivity
Connectivity Bluetooth v2.0 with A2DP, USB,
Bluetooth v2.0 with A2DP, USB, GPRS GPRS Class 12 (48 kbps), EDGE
Class 32, HSCSD, EDGE Class 32, 3G Class 12
(HSDPA 3.6 Mbps) Display Size
Display Size 320 x 240 pixels, 2.0 inches
240 x 320 pixels, 2.0 inches (8-way Navi (Touch-sensitive keypad,
key) Navigation scroll wheel)
Display Colour Display Colour
TFT, 16M colors TFT, 256K colors

Rs. 14,500 Rs. 19,000

Sony Ericsson W380i Motorola Moto Q

Dimension Dimension
92 x 49 x 16 mm 116 x 64 x 11.5 mm, 85 cc
Weight Weight
100 g 115 g
Battery Battery
Talk time Up to 7 h, Stand-by Up Talk time Up to 5 h, Stand-by Up to
to 300 h 240 h
Memory OS
14 MB shared + 512MB M2 Microsoft Windows Mobile 6.0
Memory Card included Standard Edition
Connectivity Memory
Bluetooth v2.0 with A2DP, USB, 40 MB internal memory +
GPRS Class 10 (48 kbps), miniSDIO, 128 MB card included
HSCSD, EDGE Class 10 (236.8 Processor
kbps) 312-MHz (Intel XScale-based
Display Size PXA270)
176 x 220 pixels, 1.9 inches Connectivity
Display Colour Bluetooth v1.2, Infrared , USB,
TFT, 256K colors GPRS Class 10 (48 kbps),
Display Size
320 x 240 pixels, 36 x 48
Display Colour
TFT, 65k colors

60
Above prices are subject to change as per market
 www.
flare.
com.pk Free Download Current Mobiles Tech-Tool

Rs. 24,800 Rs. 32,000

Samsung G800 Nokia 6600 Slide

Dimension Dimension
101 x 51.1 x 18.8 mm 90 x 45 x 14 mm, 52 cc
Weight Weight
134 g 110 g
Battery Battery
Talk time Up to 3 h 20 min, Stand-by Talk time Up to 4 h, Stand-by Up to
Up to 220 h 340 h
Memory OS
160 MB internal memory + External Series 40
microSD (TransFlash) Memory
Connectivity 18 MB internal + microSD Memory
Bluetooth v2.0 with A2DP, USB, Card
GPRS Class 10 (48 kbps), EDGE Connectivity
Class 10 (236.8 kbps), 3G HSDPA Bluetooth v2.0 with A2DP, USB,
(7.2 Mbps), GPRS Class 32 (88 kbps), HSCSD,
Display Size EDGE Class 32 (296 kbits), 3G
240 x 320 pixels, 2.4 inches (384 kbps)
Display Colour Display Size
TFT, 256K colors 240 x 320 pixels, 2.2 inches
Display Colour
TFT, 16M colors

Rs. 38,000 Rs. 15,000

Nokia E66 Samsung L700

Dimension Dimension
107.5 x 49.5 x 13.6 mm, 62.6 cc 109 x 46 x 12.8 mm
Weight Weight
121 g 107 g
Battery Battery
Talk time Up to 7 h 30 m, Stand-by Up Talk time up to 3.4 hrs, Stand-by
to 264 h up to 307 hrs
OS Memory
Symbian OS 9.2, Series 60 v3.1 UI 40 MB shared (30 MB available) +
Memory microSD Memory Card (up to
Built-in 110 MB + 128 MB SDRAM + 2 8GB)
GB microSD included (supports up to Connectivity
8GB, hotswap) Bluetooth v2.0 with A2DP, USB,
Processor GPRS Class 10 (48 kbps), EDGE
ARM 11 369 MHz Class 10 (236.8 kbps), 3G (384
Connectivity kbps)
Bluetooth v2.0 with A2DP, USB, WLAN Display Size
(Wi-Fi 802.11 b/g), GPRS Class 32 (100 176 x 220 pixels, 2.1
kbps inches
Display Size Display Colour
240 x 320 pixels, 2.4 inches TFT, 262K colors
Display Colour
TFT, 16M colors

61
Above prices are subject to change as per market
 www.
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Rs Rs
58,400 25,000

Apple-iPhone 3G (16GB) Nokia N73 Music Edition

This 133 grams phone has a Lithium Ion This 116 grams phone has a lithium-ion
battery, which provides talk time of 600 battery type, which allows you talk time
minutes and standby time of 300 hours. It of 246 minutes and standby time of 350
has added features like Quad band, 16m hours. It has added features like 262K
coloured touchscreen display with resolu- colour TFT display with a resolution of
tion of 320 x 480 pixels and a music play- 240 x 320 pixels, 42MB inbuilt memory,
er supporting MP3, AAC, Audible, Apple 2GB miniSD card, ambient light detector,
Lossless, AIFF and WAV music formats. It quad band, fm radio, PictBridge, EDGE,
also comes with an inbuilt memory of bluetooth, infrared, USB connector, flight
16GB, 3G compatibility, 2 megapixel cam- mode and music player. It has a 3.2MP
era, Wi-fi, Bluetooth, USB connector and camera with Carl Zeiss Optics Tessar
EDGE. Multi-Touch Display, OS X Lens, 20x digital zoom, flash, red-eye
Operating System and GPS are the reduction, camera modes, white bal-
unique features of this mobile phone and ancer, light sensitivity, shutter speed,
comes in Black and White colour. brightness adjuster, self timer, video
recording and a secondary VGA camera.

Rs Rs
45,000 54,500

Blackberry-Bold 9000 Apple-iPhone 3G (8GB)

This 136 grams phone has a Lithium Ion This 133 grams phone has a Lithium Ion
battery type, which provides talk time of battery, which provides talk time of 600
300 minutes and standby time of 310 minutes and standby time of 300 hours.
hours. It has added features like 65k It has added features like Quad band,
colour TFT display with a resolution of 16m coloured touchscreen display with
480 x 320 pixels, 128 MB inbuilt memo- resolution of 320 x 480 pixels and a
ry which is upgradeable upto 8 GB music player supporting MP3, AAC,
using microSD card, flight mode, EDGE, Audible, Apple Lossless, AIFF and WAV
Quad band, bluetooth, USB connector, music formats. It also comes with an
email client and a music player. It has 2 inbuilt memory of 8GB, 3G compatibility,
mega pixel camera with flash and video 2 megapixel camera, Wi-fi, Bluetooth,
recorder. The phone supports MP3, USB connector and EDGE. Multi-Touch
MIDI, AMR-NB, AAC, AAC+, eAAC+ and Display, OS X Operating System and
WMA audio formats and comes with GPS are the unique features of this
inbuilt GPS. mobile phone and comes in Black
colour.

Rs Rs
32,800 56,000

Nokia 6210 Navigator HTC Touch Diamond

This 117 grams phone has a Lithium HTC Touch Diamond™ signals a giant
Polymer battery type, which provides leap forward in combining hi-tech
talk time of 220 minutes and standby prowess with intuitive usability and
time of 220 hours. It comes with a 16m exhilarating design.HTC Touch
TFT display with a resolution of 240 x Diamond™ Features a sharp 2.8-inch
320 pixels. It also has added features touch screen housed within a stunning
like Quadband, 3.15 megapixel camera formation of brushed metal and flaw-
with flash and video recorder, 120MB less faceted edges, the HTC Touch
inbuilt memory, expandable with Diamond is as beautiful to behold as it
microSD memory card, EDGE, is to use.
Bluetooth and USB connector. This nav-
igator phone has one touch navigation
button to access GPS functions and
maps.

63
Above prices are subject to change as per market
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Tech-Tool Current Mobiles Free Download com.pk

Rs. 34,000 Rs. 13,600

Samsung F480 Nokia E50

Dimension Dimension
98.4 x 55 x 11.6 mm 113 x 43.5 x 15.5 mm, 70 cc
Weight Weight
100.6 g 104 g
Battery Battery
Talk time Up to 3 h, Stand-by Up to Talk time Up to 6 h 40 min,
250 h Stand-by Up to 215 h
Memory OS
232 MB Built-in + microSD Memory Symbian OS 9.1, S60 3rd edition
Card (supports up to 8GB) Memory
Connectivity 70 MB shared memory + 32 MB
Bluetooth v2.0 with A2DP, USB, SDRAM memory + microSD
GPRS Class 12 (32 - 48 kbps), Processor
EDGE, 3G (HSDPA 7.2 Mbps) ARM 9 235 MHz
Display Size Connectivity
240 x 320 pixels, 2.8 inches Bluetooth 2.0, Infrared, USB, GPRS
Display Colour Class 10 (48 kbps), EDGE Display
TFT touchscreen, 256K colors Size
240 x 320 pixels (5-way joystick nav-
igation)
Display Colour
TFT, 256K colors

Rs. 37,000 Rs. 43,400

Sony Ericsson Samsung Armani

W960i P520
Dimension Dimension
109 x 55 x 16 mm 87.5 x 54.5 x 10.5 mm
Weight Weight
119 g 85 g
Battery Battery
Talk time Up to 9 h, Stand-by Talk time Up to 6 h, Stand-by
Up to 370 h Up to 220 h
Memory Memory
256 MB internal flash memory 60 MB embedded memory +
(96 MB reserved for OS + 160 Extendable microSD
MB user memory) + 8 GB (TransFlash)
memory Connectivity
Connectivity Bluetooth v2.0 with A2DP,
Bluetooth v2.0 with A2DP, USB, GPRS Class 10 (48
USB, GPRS Class 10 (48 kbps), EDGE
kbps), 3G Display Size
Display Size 240 x 320 pixels, 2.6 inches
240 x 320 pixels, 2.6 inches Display Colour
(Handwriting recognition) TFT touchscreen, 256K colors
Display Colour
TFT touchscreen, 256K colors

64
Above prices are subject to change as per market
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Rs. 18,000 Rs. 48,000

BlackBerry 8700g Nokia N95 8GB

Dimension Dimension
110 x 69.5 x 19.5 mm 99 x 53 x 21 mm, 96 cc
Weight Weight
134 g 129 g
Battery Battery
Talk time Up to 4 h, Stand-by Talk time Up to 6 h, Stand-by Up to
Up to 450 h 280
OS OS
BlackBerry OS Symbian OS 9.2, S60 rel. 3.1
Memory Memory
64 MB flash memory + 16 MB 8 GB internal memory (No
SRAM Memory Card Slot)
Processor Connectivity
Intel PXA901 312 MHz Bluetooth, Infrared, USB, GPRS
processor Class 32 (107 / 64.2 kbps),
Connectivity Display Size
Bluetooth, USB, GPRS, EDGE 240 x 320 pixels, 2.8 inches
Display Size Display Colour
320 x 240 pixels TFT, 16M colors

Rs. 25,000 Rs. 19,000

BlackBerry Pearl 8120 Nokia 7610 Supernova

Dimension Dimension
107 x 50 x 14 mm 98 x 48 x 15 mm, 63 cc
Weight Weight
91 g 99 g
Battery Battery
Talk time Up to 4 h, Stand-by Up to Talk time Up to 5 h 20 min, Stand-
360 h by Up to 300 h
OS Memory
BlackBerry OS 64 MB internal + microSD (512MB
Memory or 2GB included)
64 MB flash memory + Extendable Connectivity
microSD (TransFlash) Bluetooth v2.0, USB, GPRS Class
Connectivity 32 (88 kbps), EDGE Class 32 (296
Bluetooth v2.0, USB, GPRS, kbits)
HSCSD, EDGE, WLAN (Wi-Fi Display Size
802.11b/g) 240 x 320 pixels, 2.0 inches
Display Size Display Colour
240 x 260 pixels TFT, 16M colors

65
Above prices are subject to change as per market
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Nokia N96
Power-packed entertainment and
multimedia device
Consumers no longer need to be tied to their desks or laptops to access
the latest entertainment online – whether it is famous and familiar TV chan-
nels, major entertainment brands or up-to-the-minute user generated con-
tent. The latest converged mobile devices come packed with high-speed
connectivity features, add this to the increased availability of 3G and other
high speed mobile networks and mobile devices are offering compelling
viewing experiences on the move. So much so that the number of mobile
TV and video users is expected to grow to 462 million by 2012..

Dimension 103 x 55 x 18 mm, 92 cc

Weight 125 g
Battery Talk time Up to 3 h 40 min, Stand-by Up to 220 h
OS Symbian OS 9.3, S60 rel. 3.2
Memory 128MB RAM, 256MB storage Memory + Nokia
N96 has 16 GB of internal memory + Extendable
microSD (TransFlash)
Connectivity Bluetooth v2.0 with A2DP, USB, GPRS Class 32
Display Size 240 x 320 pixels, 2.8 inches
Display Colour TFT, 16M colors
Colors Black
Entertainment DVB-H TV broadcast receiver,
MP3/AAC/AAC+/eAAC+/WMA player, Stereo FM
Radio with RDS, TV out, 3.5 mm audio output
jack, Games
Camera 5 MP, 2592x1944 pixels, Carl Zeiss optics, auto
focus, video(30fps), flash; 2ndary VGA videocall
camera

Motorola Q 9h
The Motorola Q 9h seems an interesting offer if you're after a smartphone.
There's no stylus, nor touchscreen, and neither is likely to be missed. In return
you get a full QWERTY keypad, almost complete data equipment and Windows
Mobile 6 Standard. If you want a Windows Mobile gadget but are trying to steer
clear of touchscreen displays, the Q 9h might just do the job for you.

General 2G Network GSM 850 / 900 / 1800 / 1900

Dimensions 118 x 67 x 11.8 mm, 85 cc
Weight 134 g
Display Type TFT, 65k colors
Ringtones Type Polyphonic, MP3
Memory Phonebook Practically unlimited entries and
fields, Photocall Call records Practically
unlimited Card slot microSD (TransFlash),
up to 8GB, buy memory
Data GPRS Class 12 (4+1/3+2/2+3/1+4 slots), 32 - 48
kbps HSCSD No EDGE Class 12, 296 /
Bluetooth Yes, v2.0 with A2DP
Infrared USB Yes
Features OS Microsoft Windows Mobile 6.0 Standard
Messaging SMS, MMS, Email, Instant
Messaging Browser HTML (Opera) Games
Yes, order now Colors Silver, Black Camera
2 MP, 1600x1200 pixels, video(30fps), flash
Battery Standard battery, Li-Ion 1170 mAh
Stand-by Up to 480 h
Talk time Up to 6 h 30 min

66
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Tech-Tool

Samsung Beat M3510

Samsung Electronics Co. Ltd. has launched its newest music phone, Samsung
Beat (model: M3510) as the starters of the company’s music phone line “The
BEAT Edition.”
M3510 is equipped with digital natural sound engine, also known as DNSe,
which is inherited from Samsung’s own audio technology, provides more natural
sound effects, perfectly overcoming the limitations of sound from earphones and
small speakers in portable devices. It reproduces a genuine 3D sound and deep
bass resonance.
Samsung Beat offers a variety of music dedicated features. ‘Auto EQ’ function
automatically turns the equalizer into the best setting according to the genre and
type of the music users listen to. Also, by using Shazam’s ‘Find Music’ service,
users can find any song they want to listen to even at an unexpected moment. By
recording and sending a tune to Shazam server, users can easily track down and
even purchase the song through participating operators’ music stores.
Samsung Beat comes with ‘Motion Play’ feature, which enables users to con-
trol their music with just few simple motions. For instance, users can play or pause
the music simply by tapping their phone. By flipping the phone, the music is muted
and automatically set at the etiquette mode. Moreover, by simple shaking the
phone, users can play the next song or previous song.
Besides the Motion Play feature, Samsung BEAT also features physical music
control keys on the outside. Users can immediately play, stop, pause, fast forward
or rewind music using these control keys even when working on other tasks such
as sending text message and playing mobile game.

Trend T-786i Dual Sim GSM

Trend mobiles were the first in introducing the dual SIM mech-
anism that allowed a person to hold two different SIMs in one
mobile phone. It has now come up with the simplest and yet the
most loaded of the mobile phones. It is called the, Trend Perfect
Dual Sim, T-786i is available in Bar shape with keypad and touch
screen facility.
The features of T786i are startling, Its basic edge is that a user
can retain different network operators, SIMs in one cell phone and
can receive calls in both. It is a complete multimedia cell phone
with 2 mega pixel camera, which has an audio and
video recorders and players as well. The USB
data cable allows the user a unique facility of
‘Plug N Play’.
Attach the cable with your computer and
view what you have recorded. There is no
need of any software or driver installation
unlike other cell phones. Trend T-786i
having Bluetooth connectivity, GPRS
and MMS. Trend mobiles offers and
unmatched Deluxe Package along with
the set which includes a free-of-cost
Bluetooth Device, 256 MB memory card, hands free, USB
port, Desktop charger, 2 extra batteries and In-Car charger
and a Trendy pouch to carry your cell phone in style.
The Trend T-786i is a fashion conscious handset, which has a
good and attractive size of LCD and gives solid and quality feel
when in use. Mobile phone holds another edge to other cell
phones in the market. It has the style, it has the attractive look
and it has all that you require in cell phone to begin with.

67
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DELL XPS 1330 2.0GHz HP COMPAQ 6510b (GR729ES)

Rs Rs
98,594 107,368

Product Details

The XPS 1330 is a truly portable notebook. How did we get so thin?
Product Details
Our optional LED display uses 32 tiny, white LEDs for a super bright,
super skinny screen. Projected weight starting at just under 4
The highly mobile HP Compaq 6510b Notebook PC is your mobile
pounds (1.8 kg) and featuring next-gen technologies like optional
office companion. With the latest Intel Core 2 Duo processors, wire-
embedded mobile broadband, slot load optical drive, HDMI connec-
less connectivity, and comprehensive security solutions, it’s the com-
tion, Biometric Fingerprint Security, the XPS 1330 is the last word in
plete business solution around the corner or across the globe.
leading edge high tech.

ACER ASPIRE 4920 301G16Mi IBM THINKPAD X61 Tablet (UU5BFxx)

Rs Rs
76,012 187,685

Product Details Product Details

The Aspire 4920 is a streamlined 14.1" laptop with exceptional multi- ThinkPad X Series notebooks are the ultimate business tools for profes-
media and encased in the new Gemstone notebook design. Backed sionals who are constantly on the move and who need to stay produc-
by Intel® Centrino® Duo mobile processor technology, solid ATI tive – whenever, wherever. The newest models, the ThinkPad X61 and
MobilityTM Radeon® X2500 graphics, a Dolby®-certified surround ThinkPad X61s, offer extremely long battery life in a small form factor
sound system with S/PDIF support and the Acer Video Conference that makes it easy to carry your business with you. Multiple connection
solution, offering one-click, real-time video and voice over the options can help you stay connected all the time, and powerful Intel®
Internet, the Aspire 4920 is set to be the cornerstone of your digital Core™2 Duo processors deliver performance for even the most proces-
entertainment center. sor-intensive tasks, such as VoIP calls or heavy data analysis.

MACBOOK AIR 1.6GHz MB003 Sony Vaio VGN-CR420E / N

Rs Rs
182,536 100,188

Product Details

MacBook Air is ultrathin, ultraportable, and ultra unlike anything else.

But you don't lose inches and pounds overnight. It's the result of Product Details
rethinking conventions. Of multiple wireless innovations. And of break-
through design. With MacBook Air, mobile computing suddenly has a Sony VAIO VGN-CR420E/N 14.1" Laptop (2.1 GHz Intel Core 2 Duo
new standard. The incredible thinness of MacBook Air is the result of T8100 Processor, 3 GB RAM, 250 GB Hard Drive, Vista Premium) Gold
numerous size- and weight-shaving innovations. From a slimmer hard Intel Core 2 Duo T8100 (2.1 GHz), 2MB L2 cache Genuine Microsoft
drive to strategically hidden I/O ports to a lower-profile battery, every- Windows Vista Home Premium OS 14.1" widescreen display 2.
thing has been considered and reconsidered with thinness in mind.

68
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69
 www.
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most high-tech GSM/GPRS vehicle tracking com-

pany under its umbrella. In order to provide the
most excellent services in our business we can
only trust the operator having best quality GSM /
GPRS network along with flawless customer serv-
ices and technical back-up support. Warid has
proved itself the best communication service
provider and we will continue to work together.”
Pervez A. Shahid, Board Member Warid
Telecom said, “We are happy that Warid Telecom
has become the primary choice of Pakistani sub-

“In order to provide the

most excellent services
in our business we can
only trust the operator
having best quality GSM
/ GPRS network along
Lahore: Chairman Trafco Tahir Malik and Acting CEO Warid Faisal Ejaz Khan swap documents after signing an agree-
ment; Member Board, Abu Dhabi Group, Parvez A. Shahid is also present at the occasion. with flawless customer
services and technical
Trafco,Warid once back-up support”
scriber fulfilling the complete communication

again shake hands

needs. We are not only the leader for the provi-
sion of voice telephony but also becoming the
first choice for providing data communication
services as well.”

arid Telecom (Pvt.) Ltd. and Trafco um logistic, freight management and commercial

W Group renewed their agreement and

signed another contract through which
Trafco Group will utilize voice and data commu-
shipping services company with an incompatible
network throughout the country and associates in
more than 270 destinations internationally.
nication services of the GSM and EDGE network Warid Telecom (Pvt.) Ltd. is providing voice
of Warid Telecom. and communications services through its state of
Trafco Logistics (Pvt) Ltd., is Pakistan's premi- the art GSM and EDGE network to Trafco since
May 2006. Both Trafco and Warid have enjoyed
and benefited from the partnership and decided
to strengthen the business relationship by extend-
ing the service contract for another year.Warid
Telecom’s Acting Chief Executive Officer, Faisal
Khan and Trafco Group’s Chairman, Tahir Malik
signed the agreements in an impressive ceremony
attended by corporate leaders and leading mem-
bers of the business community.
Chairman Trafco Group, Tahir Malik said,
“Trafco Group being one of the leading and
renowned groups of Pakistan has a top of the line Lahore: Chairman, Trafco Logistic, Tahir Malik presents a
Lahore: Board Director, Warid Telecom, Parvez A.
Shahid addresses the audience on the occasion. logistics and freight forwarding company and the memorandum to Board Director, Warid Telecom at ceremony.

Lahore: A group photo at signing ceremony with Azhar Saeed Butt, Tahir Malik, A. Shahid and other senior members.
71
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Top 10 IT professionals gurus

1 Larry Ellison
CEO Oracle
6 Jean-Philippe
Courtois
President, Microsoft International,
Ellison’s plans to roll out the enterprise
applications space show no signs of slow- Courtois leads global sales, marketing
ing. Oracle has leveraged its strength in and services for Microsoft International in
the data centre to cement its status as one more than 240 countries outside the United
States and Canada. His role is becoming
of the world’s most important applications
increasingly important as Microsoft sales
and middleware vendors. outside North America increase.

2 Steve Jobs
CEO Apple
7 Joe Tucci
Chairman, President
and CEO, EMC
Steve Jobs’ influence is being increasing-
ly felt in the enterprise. Tucci is taking EMC on a trip beyond
storage.

3 Steve Ballmer
CEO Microsoft
8 Mark Hurd
Chairman, President and CEO,
Microsoft has certainly seen its chal- Hewlett-Packard
lenges of late, with the poorly received With $100 billion in revenue in 2007, HP is
Windows Vista and the company’s now one of the largest technology compa-
European Commission woes. But as nies, and Hurd has worked to add to the
Microsoft goes, so goes the industry still – company’s portfolio by expanding both its
with Ballmer at the helm. software division and its services portfolio.

4 Sam Palmisano
Chairman and CEO IBM
9 John
Chambers
Chairman and CEO,
Quietly and without fanfare, Palmisano
Cisco Systems
has positioned IBM to generate great
returns in a mature market by expanding IP is increasinmgly becoming the chan-
internationally and wherever he has seen nel by which all communications travel,
opportunity in the enterprise applications and Cisco is providing not only the
space. plumbing but also the applications.

5 Marissa Mayer
Vice President, search products
10 Larry Page &
Sergey Brin
President of products and resident
and user experience, Google of technology, respectively, Google
In addition to overseeing the way search
The founders of Google changed expecta-
is constructed and rendered usable for
tions for search engines, now they are doing
millions of people all over the world,
the same with the growing suite of applica-
Mayer is shepherding the company’s
tions that have paved the way for a top-down
health portal initiative.
model of technology implementations.

72
Courtesy: eWEEK.com
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orldcall owns premium spectrum for wireless local loop top-class players participated. A large number of spectators watched

W (WLL) in all 14 telecom regions of the country. Telephony

and data services are being offered using wireless CDMA
technology. Samsung is technology partner for latest CDMA 2000 1x
the matches. In the final match, Pony Express pulled off a surprise win
over Hattaf Security (6 1/2 to 6) at the Lahore Polo Club's Aibak
ground.
solution for Phases I and II. Key technology partner for terminal Riding on a decisive one-and-a-half goal handicap advantage, Pony
equipment is LG. Service was launched from Lahore in June 2005. Express put up a brilliant display and shocked the title favourites
Huawei Technologies is the vendor for Phase III rollout which in- Hattaf Security. Agha Murtaza Ali Khan, who topped handicap list
cludes Karachi (the largest metropolitan) and Hyderabad Current op- from both teams, was the main difference between the teams as he hit
erations in over 40 cities. Meanwhile, Worldcall is sponsoring in four goals for the winning side. Later, chief guest Governor Punjab
games, recently Worldcall has sponsored polo championship in which Salman Taseer distributed prizes among the winners.

Lahore: Punjab Governor Salman Taseer watches the final match of World Call Polo Lahore: A group photo of Punjab Governor Salman Taseer with the winning team Pony Ex-
Championship. press.

Lahore: Players of Pony Express and Hatif Polo teams struggling to get hold on the ball Lahore: Spectators keenly watching Worldcall Polo Championship 2008.
during final of the World Call Polo Championship 2008.

Lahore: A lady during the final match. Lahore: A lady is engrossed in the match. 73
 www.
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adds a nice level of personality to the experi-

Mario stylishly returns ence and will give the player a unique friend's
code which can be swapped with other play-
ers. It will also keep track of your progression
through the game's single-player Grand Prix
You can opt to race solo mode.
The offline content is split up into Grand
or with a guest in Prix, Time Trials, VS and Battle modes. Our
split-screen mode against favorite staple remains the GP, which sees you
battle your way through 50cc, 100cc and 150cc
worldwide, regional or cups (and more) in the traditional manner. 50cc
is absurdly easy, and players would not hit
friends list opponents. It any real challenge until the 150cc bracket. Time
is awesome to dive into Trials can be tackled solo or against a ghost
racer. What is cool about the ghosts this time
an international game around is that you will be playing against
some of the better Nintendo staff members'
and see up to 11 other ghosts, which provides a real challenge.
Miis from Europe, Asia VS mode pits you against either 11 CPU
racers or you can select to race as two teams,
and America join the blue and red. The team with the most points at
the end wins. Battle mode offers the classic
starting grid Balloon Battle and Coin Runners modes which
Mario Kart Wii plays it relatively safe. sees you try and pop the other karters' bal-
Gone are the experimental nuances seen in the loons or gain possession of more coins for the
Game Cube’s MK: Double Dash; this latest win. Both these sub-modes play out as team
incarnation mimics everything that was good events.
and wholesome from the superb Mario Kart Although this has been a long time coming,
DS. Mario Kart Wii brings the same familiar it is actually the Nintendo WFC online mode
but fun racing to the Wii and at the same time that makes Mario Kart Wii such a standout
becomes the de facto title in the Wii's library experience. Getting online and finding a match
for online play. is beautifully painless, and when connected,
The core game play still has not changed all the game play is flawless. There were very few
that much from the heady days of the original through skillful driving and the judicious use occasions where any noticeable lag or discon-
Super Mario Kart. Whether offline or on, play- of those classic power-ups. Upon booting the nects interrupted our online racing, something
ers choose a character, a vehicle and a few game players will be asked to create a license. which Nintendo has failed to achieve until
courses and try to beat down the opposition Attaching a Mii to this license immediately now. ■

Battle for the Pacific

centering your crosshairs on your target is not
always as simple as it should be. As a result,
you will be taking down many of your nigh-
invisible foes with the age-old technique of
simply shooting when your crosshairs turn red.

looking for amendments It could have been a decent game. You will take
down camouflaged soldiers hiding in trees, find
alternate routes and secret ammo stashes, and
hear your foes shout in Japanese. The missions
are linear, to be sure, but there is enough free-
dom of movement to take cover behind rocks,
flank your foes, or hide in buildings and take
potshots through windows. There are even

The first thing you notice

is its exceptional
ugliness. The game
drowns you in a mess of
muddy greens and
browns, and textures are
so blurry and unsightly
In Battle for the Pacific, you will fight scene, the whole thing becomes a nausea- that it is hard to make out
Japanese soldiers as Jonathan Farrell across 12 inducing slideshow. Yet somehow, even if you anything from a distance
missions, most of which take place in jungle. cannot see them at all, your enemies can spot
Scrolling text and a competent voice-over fill you from a mile away. In fact, AI soldiers are instances where the music and sound effects
you in on your objectives, and occasionally, a so talented, their guns will continue to shoot at can get your blood pumping a bit. Standard
yawn-inducing History Channel segment will you even when they are doubled over in pain, stuff, to be sure, but there are brief moments of
pop up to give you some historical perspective. or after you have killed them and they are entertainment amid the ugliness.
None of it is very good -- there are weird gram- falling to the ground. You can shoot back, obvi- It is too bad that all these major issues had
matical errors in the script. ously, though doing so is a pain, thanks to the to get in the way, because it could have been an
For some reason, the game performs horri- terrible, non -customizable controls. Like other interesting way of brushing up on your World
bly, with the frame rate dipping noticeably shooters on the Wii, you use the remote both to War II history. In reality, however, you should
when there is dense foliage on the screen. turn and to aim the targeting reticle. Yet the be better off taking night classes and leaving
When things cut away for an in-engine cut- scheme lacks sensitivity and precision, so the this history lesson buried in the bargain bin. ■
74
 www.
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com.pk Free Download Troy Wolverton Technobabble

e all love our gadgets — and love

W having more and more of them — but

technophilia has a downside: Running
all those gadgets utilise excessive energy. As
consumers have stocked their homes with big-
screen TVs, computers, cell phones and increas-
ing numbers of other consumer electronics and
tech products in recent years, those products
have been sucking up more and more power.
Consumers not only have more gadgets but, in
many cases, the new tech products use more
power than comparable ones used in the past.
"We're consuming more electricity per home
because of all these additional devices," said
Bernadette Del Chiaro, who works on clean
energy issues for Environment California, a
non-profit environmental advocacy group.
"They use way more electricity than you think."
For individual consumers, that means higher
electric bills. For society as a whole, it means
increased generation of greenhouse gases.
Fortunately, energy experts say, you do not
have to throw out your new LCD TV to curb
your energy consumption. There are some easi-
er, less painful steps you can take. And new
technology either already on store shelves or
coming online soon should help consumers cut
their consumption even more, they say. "With
few exceptions energy efficiency is an after-
thought with manufacturers," said Noah
Horowitz, a senior scientist with the Natural
Resources Defence Council, an environmental
advocacy group. "This is good news that it has
starting to change."
A representative of the Consumer The growing use of portable devices like cell phones and
Electronics Association, an industry trade laptop computers most notably, has also forced
group, noted that the energy consumption of
many individual products has come down con- manufacturers to think more about energy efficiency, in
siderably over time. The CEA, which has advo- order to extend battery life and reduce overheating
cated voluntary rather than government-
imposed efficiency standards, has created a
Web site where consumers can search for ener- is rising rapidly at a time when consumption firm. "You're saving almost no power," he said.
gy-efficient tech products. by other appliances, such as refrigerators and With recent spikes in energy prices, growing
air-conditioning units, has fallen markedly. In concern about global warming and prodding
2001, the average U.S. household used about from regulators and advocates, the electronics
There is much that 778 kilowatt-hours per year — about 7 per cent industry has increasingly focused on efficiency
of total electricity use — to power tech gadgets, issues, analysts say. Many devices now use less
consumers can do, too, according to the U.S. Department of Energy. power in standby mode than they did before,
including shutting off That was up from about 633 kilowatt-hours per for instance. "We've seen very significant
year — or 6 per cent of total home electricity improvements in the amount of power (com-
devices when they are use — in 1997. Part of the increase reflects the puters) are drawing," noted Steve Kleynhans,
proliferation of devices. DVRs, MP3 players an analyst with Gartner, an industry research
not in use, adjusting and wireless routers have gone from exotic to firm.
settings on devices so commonplace over the past 10 years. Cell The growing use of portable devices — cell
phones have grown in popularity. And many phones and laptop computers most notably —
they consume less power consumers have gone from having one PC at has also forced manufacturers to think more
home to two or three. about energy efficiency, in order to extend bat-
and shopping for gadgets Along the way, consumers have frequently tery life and reduce overheating. "All gadgets
with the government's replaced older tech products with ones that are that want to run off batteries have to sip
bigger and faster — and which often consume power," Klenhans said.
"Energy Star" rating, more power. TVs and computers with liquid More improvements are on the way.
crystal displays, for instance, are typically more Replacing the fluorescent backlights in LCD
which identifies the most efficient than older ones with cathode ray TVs and computer monitors with LEDs promis-
efficient products on the tubes. But consumers often replace their older es to make those products more efficient. New
TVs with much bigger ones, which reduce any power strips already on store shelves will shut
market in a particular efficiency gains. Many consumers might regard off power completely when they sense that the
the energy used by these devices as a fair trade devices attached to them are not in active use.
category for the benefits they offer. But much of the Mostly, though, it just takes awareness by con-
energy is consumed when the devices are not sumers of how much energy their gadgets are
The average California home uses 1,000 to being used. Power plugs that remain plugged using, experts say. And they have an incentive
1,200 kilowatt-hours per year to power elec- in even when disconnected from a cell phone to do so: Conserving electricity saves money.
tronic devices such as TVs, set-top boxes, com- still suck down electricity. Some devices use Horowitz estimates that consumers can lower
puters and the like, according to a recent report almost as much power when turned off as their power bills by 5 per cent just by doing
from the California Energy Commission. That when they are on. When you turn off a cable things like turning off their gadgets when they
works out to 15 to 17 per cent of the electricity set-top box or a DVR, you are often just turning are not using them.

used by the average state household. off the LED light, noted Michael Kanellos, a
The amount of energy consumed by gadgets senior analyst with Greentech Media, a research
75
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Pakistan: Furqan Qureshi, GM Corporate Solutions, Wateen distributes Umrah tickets among the WCard lucky draw winners in two ceremonies held at Lahore and
Karachi on September 26 and 29 respectively.

Karachi: Sindh Informatin Minister Shazia Marri, accompanied by CEO, Bank Alfalah, Karachi: Mohammad Nadeem Khan, CFO Ufone and Yi Xiang, CEO Huawei Technolo-
Sirajuddin, and Umar Hayat, Regional Manager and others at the inauguration of Bank gies, Pakistan signs the memorandum to expand Ufone’s network to 1800 additional
Alfalah at Akbar Road Branch. destinations.

Pakistan: Fariha Shah Marketing Manager, Kamal Ahmed Country GM, Microsoft Pakistan, Saeed Shiekh
Country Manager, eSys Pakistan and Viqar Madni SMSP AM at the Lahore: A youngster pushing his hand cart while
launch of MS Office Home and Student Edition. talking on his cell phone in provincial capital city.

Islamabad: A lady crossing the road, busy with her cell phone, re-
Lahore: Ufone brand ambassadors pose with new Blackberry Bold 9000 smartphones.
mains unaware of the coming traffic.
77
 No Line Rent
Competitive Rates
Crystal Clear Voice
Free VAS
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Muhammad Zohaib Khan, CEO A2Z Creatorz and Meshari Y Altarkait Managing Director
Stock TV and FMBC on the occasion of signing MoU to promote A2Z Creatorz products and
services in Kuwait, Bahrain and Saudia Arabia.

Islamabad: Chairman PTA Dr Mohammed Yaseen adresses Open Dailogue Session on “The Potentail
Lahore: A lady enjoying horse riding in Gymkhana Club. and Prospects of Braodband in Pakistan” on November 6, 2008.

Rawalpindi: Venders displaying cell phone accessories and other related stuff to Lahore: Mr Zulqarnain Chaudhry Manager Sales and Marketing with
attract customer at Faizabad. world’s famous Pionist Ms Beatrix Klein during her visit to Pakistan.

Islamabad: A vender talking on his cell phone waiting for the cus-
tomers while selling dry fruit at his handcart In Federal Capital City. Lahore: The team of Mega Business Machine at the opening ceremony of First Canon Link in Pakistan.
79
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Lahore: A Group photograph of senior officers on the occasion of Bank Alfalah's First International Course on Priority Banking & Wealth Management con-
ducted by Mr Paul Vorbach, Director / Principal Trainer of Securities & Investment Institute Asia-Pacific, Austrlia, at Pearl Continental Hotel.

Lahore: Mr Parvez A. Shahid awards Certificate of Participation to a course participant.

Lahore: Mr Parvez A. Shahid gives away the Certificate of Participation to a course participant.
80
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Warid Telecom
Customer Service Training 2008:
Warid staff members with CEO
Mr Faisal and
Mr Ahmed Kamal.

A group photo of Wateen Telecom

staff members at Faisalabad
Chamabar of Commerece on the
occasion of A Presentation /
Demonstration Session
by Wateen Solution
on October 29, 2008.

Warid Telecom staff members

with Mr Ahmed Kamal
during Customer Services
Training 2008.

Warid team members with

Mr Thomas Yeo and
Mr Ahmed Kamal on the occasion
of Customer Serives
Trainging 2008.

81
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San Francisco: Chris Laddish smiles as he is the first person to pur-

Munich: Debora presents the watches "Brasilia Caipirinha" made by manufacturer Ebel and "C1 Chrono- chase the new T-mobile G1 phone during a launch party at a T-mobile
graph High Jewelry" by Concord at the "Millionaire Fair Munich 2008" on October 19, 2008. store on October 21, 2008 in California.

Dubai: Models promote new gadgets during the annual GITEX James Hogan, Etihad Airways' chief executive, receives the award of “Aviation CEO of
information technology fair on October 22, 2008. the Year” from Walid Akawi, ITP's CEO at the CEO Middle East Awards 2008.

Indian actress Rani Mukherjee arrives on the set of her

new film in the village of Jagdevkalan, some 20kms
from Amritsar. Mukherjee is shooting scenes for the so
CAT 1 Über-bike designed by Lee J. Rowland, rides you around on the back of a gigantic fibre-glass jaguar, comes with
far unnamed film which is directed by Yash Raj in the
1200cc Buell 97 S3 thunderbolt engine and custom air intakes and exhaust system for only $567,000.
villages around the northern Indian city. 83
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Employee of Japan's mobile communication operator Willcom Japanese actress Aya Ueto (L) and Kanako Higuchi (R) display Japanese mobile operator Softbank's "Tiffany mobile
demonstrates the company's smart phone "Willcom 03", pro- phone", studded with 537-piece, a total of 18.34 carats diamons, produced by US jeweler Tiffany and Japanese electron-
duced by Sharp, for "hand-writing chat" service in Tokyo on ics giant Sharp as Softbank announced the new line up in Tokyo on October 30, 2008.
October 28, 2008.

Samsung employee wears glasses and displays the 56-inch sized full high-dxefinition quality Japan's electronics giant Sharp president Mikio Katayama displays the world's first LCD
3D plasma display panel at the annual flat panel display exhibition in Yokohama in Kanagawa televisions "Aquos DX series" (26-inch to 52-inch models) with built-in Blu-ray disk
prefecture, suburban Tokyo on October 29, 2008. recoder in Tokyo on October 15, 2008.

Japanese mobile operator Softbank employee displays the new "Disney mobile phone", which A group of Chinese blind people take a test on computer for their skills with the special
has original wallpaper and animation contents on its stylish waterproof body, produced by keyboard that adopts the Braille system of reading and writing, in Xian, northern
Japanese electronics giant Sharp as Softbank announced the new line up in Tokyo on October China's Shaanxi province on October 26, 2008.
84 30, 2008.
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Chief executives of the Franco-American telecom company Alcatel-Lucent, Ben Verwaayen (L) and chief financial A model displays the new mobile phone of Japan's mobile
officer Hubert de Pesquidoux speak on October 30, 2008 in Paris during a press conference on the quarterly communication giant KDDI "Exilim mobile phone", produced by
results of the company. Japan's Casio Computer in Tokyo hotel on October 27, 2008.

(L-R) 2007 Miss Universe Riyo Mori, 2006 Miss Universe runner-up Kurara Chibana and 2008 South Korean models pose with US automotive giant Chrysler's new Sebring Diesel at
Miss Japan Hiroko Mima display the new mobile phones of Japan's mobile communication giant its unveiling in Seoul on October 21, 2008. Chrysler Korea sells the new Sebring
KDDI at a Tokyo hotel on October 27, 2008. Diesel equipped with a 1,968cc diesel engine and fuel efficiency of 15.2 km/liter.

A model displays the new mobile phone of Japan's mobile communication giant KDDI "Exilim A model displays the new mobile phone of Japan's mobile communication giant KDDI
mobile phone", produced by Japan's Casio Computer at a Tokyo hotel on October 27, 2008. "Exilim mobile phone", and the company's new line up at a Tokyo hotel on October 27,
2008. 85
 www.
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With the help of

AbacusConsulting, Telenor
will be able to provide high
quality call centre services
to its customers in several
elenor Pakistan, having the

T fastest growing cellular net-

work of Pakistan, has estab-
lished partnership with one of the
languages such as English,
Urdu, Punjabi and Pasthu
region’s leading management con- said, “By establishing an alliance with
sultancy and outsourcing services AbacusConsulting, we intend to provide our
provider, AbacusConsulting. customers even better services. This move will
Through this partnership Telenor not only ensure instant addressing of customer
will able to provide high quality needs but will also guarantee flawless resolu-
call centre services to its customers tion of customer’s issues with significant
in several languages such as improvement in the turn around time. Our aim
English, Urdu, Punjabi and Pasthu. is customer convenience and overall satisfac-
Chief Marketing Officer, Telenor tion with provision services which are simpler
Pakistan, Lars Christian Iuel and and user friendly.”
Abbas Ali Khan, partner President AbacusConsulting Asad Ali Khan
AbacusConsulting signed the con- Lahore: Chief Marketing Officer, Telenor Pakistan, Lars Christian Iuel expressed his views on the occasion, “Telenor
tract of the call center outscoring in and Abbas Ali Khan, partner AbacusConsulting after the inauguration of Pakistan and AbacusConsulting share a com-
Lahore, followed by Lars Christian call center. mon commitment to growth and leadership in
Iuel inaugurating the call centre. agreement as not only an indication of the Pakistan and we are proud to be partner with
Chief marketing officer (CEO) Telenor growing maturity of the market but also them.”

Pakistan Lars Christian Iuel described the Telenor’s commitment towards customers. He

DA has approved a plan to develop a

C
will not only attract foreign investment in the completed in next few years. By its beautiful
modern four tower multi purpose build- country while completion but also facilitate sight, it will shift the attention of capital city
ing in sector I-10 to promote foreign towards Sector I-10. KHL is the exclusive rep-
investment. This project will be completed by
Konnect Holden Limited in collaboration with
Each tower will be 10-12 resentative of Rosenberger Asia Pacific, for
Pakistan and Afghanistan. KHL represents
an overseas consortium. stories with each floor cov- Rosenberger Hoch Frequenz Technik Gmbh &
The area will be totally fenced with perfect CO for their product lines and to provide after
security system; oil, gas, telecom and other ering 25000 square feet. sale support solutions in the areas of telecom-
multi national companies will be offered one
window operation for investment. These tow-
This building will have munication, IT and electronics.
This joint venture is another milestone for
ers will offer wide office space and residential world class restaurant, KHL and will pave the way for international
apartments. Each tower will be 10-12 stories investment. KHL is already developing many
with each floor covering 25000 square feet. All mosque and gym facilities infrastructures projects in Pakistan. Currently,
towers will have same compound. This build- KHL and Rosenberger has joined hands to
ing will have world class restaurant, mosque multinational companies in a safe and secure develop the strength for huge projects that can
and gym facilities. A source disclosed that the environment for investment. be handled under the total turn key model
building will offer logistic space and under The construction work will be started in the solutions in IT and telecom related projects.

ground parking facilities as well. This project last week of November and project will be

W
arid Telecom launched a mobile cus- plies the back-roads of Pakistan,
tomer care service - in a van country- improving grass-roots knowledge of
wide. The vans termed as 'Warid on mobility. The van forms a travelling
Wheels' branded as WOW are customised with retail and distribution centre designed
in-built counters, computer terminals and to improve awareness of the benefits
accommodation of two to three service person- of mobility. For policy-makers and
nel in addition to a driver and a support per- operators, it highlights a method of
son. The idea is to bring superb service to encouraging positive conditions for
Lahore: Warid customer care mobile van stands near Lahore
those customers who are not market expansion. The van is localiz- International Airport to facilitate the customers.
mobile enough to come to Warid
outlets, so Warid itself Each vehicle sell SIM cards, ing mobile communications, making it feel
more accessible at the grass-root level. People
approaches them. handsets, deal with customer who have never acquainted themselves with
Such kind of activities, not
promote the business but also inquiries and troubleshoot problems the world of mobility now have the opportuni-
got public opinions and try to experienced by customers and tried ty. They get to know a full range of products
improve the service and quality including entry level mobile phones and all
of the its brands. The mobile van
to solve the problems on-the-spot related services, such as ring- tones.
87
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European Community concluded a

GEANT a bridge to the Cooperation Agreement on Partnership and

Development with Pakistan in 2004, we have
made considerable progress in deepening our
relations. The connection to TEIN2 and GEANT

world at large network enables Pakistani scientists to become

involved in international research collaboration
and reinforces our commitment towards build-
ing a strong partnership with Pakistan."
Using European networks, Pakistani scien-
Scientists and researchers in Pakistan can
tists from 60 universities and institutes, linked
now connect with their colleagues across the Since European via PERN, may work with their peers on
globe, thanks to a new high speed computer
network link, made possible by GEANT, the Community concluded research projects that require fast data transfers
to share information across the globe. PERN
advanced pan-European backbone network,
and TEIN, Asian equivalent to GEANT. a Cooperation greement reaches GEANT via its new link with EU-fund-
ed Asia-spanning network TEIN. It will also
The EU-funded Trans-Eurasia Information
Network (TEIN) and US National Science
on Partnership and connect Pakistani scientists to those in United
States through TransPAC2 initiative.
Foundation (NSF) agreed to link with Pakistan Development with Through this link, Pakistan is first of a
Education Research Network (PERN). TEIN
and GEANT together serve some 100 million Pakistan in 2004, series of new countries joining TEIN3, next
generation of EU-funded Asian research net-
researchers in Europe and Asia enabling
ground-breaking research collaboration in dif-
we have made works. PERN uses this new 155 millions of bits
per second connection between Karachi and
ferent fields like climate change, radio astrono- considerable progress TEIN3 network Point of Presence in Singapore,
my and biotechnology.
European Commissioner for External in deepening our which is supplied by Pakistan
Telecommunications Company Limited
Relations & European Neighbourhood Policy
Benita Ferrero-Waldner added, "Since
relations (PTCL).

Balance of PKR 250

Mobilink’s expanding on each Telenor SIM
destinations The added free balance will not
increase the validity of account
To attract new customers, Telenor now offers
It has crossed the landmark figure of covering more a bonus balance worth Rs 250 on all new con-
nections. The balance is given in four parts. The
than 10,000 locations throughout the country new SIM comes with a balance of Rs 100 while
the remaining Rs 150 balance is rewarded in
Mobilink, the country's market leader in CEO, Mobilink said, "It is a momentous
three parts at Rs 50 per month. Rs 50 balance
cellular communication with more than 31 achievement both for the benefit and conven-
will only be posted to subscribers account if he
million customers and part of the Orascom ience of our revered customers who have
has recharged his account with a minimum bal-
Telecom Group, crossed the landmark figure reposed absolute confidence in our services, ance of Rs 100 this month. Please remember that
of covering more than 10,000 locations as well as for the exceptional efforts of our the added free balance will not increase the
throughout the country expanding its foot- technical and network teams who have toiled validity of account. The offer is applicable on
print to the highest number of locations for relentlessly to deliver this challenging task. Talk Shawk A1, Talk Shawk 30 sec, Talk Shawk
voice and data covered by any operator in Today, we have more than 10,000 reasons to per min and Djuice packages. It is also a limited
Pakistan. Zouhair A. Khaliq, President and rejoice." time offer.

Communication gap hits could not be made available in the market due to
the non-availability of rates which the traders
could not confirm in absence of communication
facilities. "We confirmed the rates from AJK

cross-Loc trade traders through e-mails. Trade would not grow

till all the facilities are made available,” said sen-
ior KCCI member, Altaf Ahmad Trumboo. The
The cross-LoC trade, which was resumed trade links between the divided parts of Kashmir
amid lot of fanfare, has hit the first roadblock in It took five days for were restored on October 21, after a long gap of
the absence of communication link between the 61 years.
divided parts of Kashmir. It took five days for
Kashmiri traders to confirm Dr Shah said they expected to receive another
Kashmiri traders to confirm the rates of the items the rates of the items from consignment of goods from AJK, "but the traders
from their counterparts in AJK due to non-avail- across LoC are not able to finalize anything on
their counterparts in AJK import and export of goods in absence of com-
ability of functional communication links across
the border. The delay is an indication to prove due to non-availability of munication."
Dr Shah said most trade around the world
that all would not be smooth for the trade in functional communication
absence of the vital facilities. The goods imported was conducted through telecommunication serv-
from AJK, including Peshawari chappals, links across the border ices. "The earlier the facility is restored, the better
Basmati rice, maize, dry fruits, onion, and rice, it would be for the cross-LoC trade, otherwise it
are available for sale in Srinagar markets. Members of KCCI reasoned that the items would be a symbolic initiative," Dr Shah said.
88
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KHL sponsors SHR Memorial Polo Cup 2008 Cellular growth

Konnect Holden dedication to quality
Limited which is a
leading service
and a tradition of
commitment. The
reaches saturation level
provider to the company has been Karachi: The cellular sub- vious years, as rising infla-
telecommunication, also an advocate of scriber base in the country tion has also seriously af-
power and special- healthy lifestyle and witnessed a slow growth in fected the purchasing power
ized infrastructure has accepted all the the second quarter, which of consumers. As we go
development sec- opportunities that stood at 2.4 per cent by Sep- through figures, total new
tors sponsored the came its way to sup- tember 2008, as experts see connections added in Au-
annual Shabbir port the fact. Fund- mobile phone consumers’ gust stood at 238,000 while
Haider Rizvi Me- Lt Gen Ali Mohammad Jan Aurekzai (R), ex-Gover- ing Sarah Mansoor, market touching the satura- in September they were
morial Polo Cup nor NWFP and Mr Usman A. Sheikh Director and ranked second tion level.Though the cellu- recorded at 640,000.August
2008. The champi- COO of KHL with both the teams. among women sin- lar subscriber base crossed and September are the two
onship is to honour and pay tribute to the gles – Tennis, sponsoring the President 90 million by the end of Sep- lowest registered sale
valour and gallantry of Lieutenant Gold Medal Golf championship 2008 and tember 2008, figurers com- months of new connections
Colonel Shabbir Haider Rizvi(Late) who now Polo tournament are few of the many piled by the telecom since monthly reporting
departed world as a consequence to a examples where KHL extended support regulators and cellular com- began in 2005 by the compa-
tragic collision during Polo Match in year and interest in its community. panies suggest that the sales nies and naturally it directly
1999. The championship was a six days Under the abiding and unshakeable of new connections are on depends on people’s needs
tournament. Lt Gen Ali Mohammad Jan leadership of Mr Usman A. Sheikh, Direc- the decline for the last few and their strength to acquire
Aurekzai (R), ex-governor NWFP was the tor and Chief Operating Officer of KHL, months compared with pre- that.
chief guest. Top brass of army (serving who believes in contributing to the Na-
and retired) as well executive of KHL at-
tended the event. KHL has grown over
tional agenda of self reliance, the com-
pany has matured into one of the leading Self Recorded Tunes by Warid
seven years to be known for its undying service providers in the country. Lahore: Warid Telecom pressing #. Warid sub-
has started two new and in- scriber can have up to five
3D Technologies provides quality novative enjoyable features
for its subscribers, Self
tones in his or her copy
box.The Self Recorded
data cabinets, racks Recorded Caller Tunes and
Copy Caller Tunes.
Caller tunes enables Warid
caller tunes subscriber to
3D Technologies Private It server racks allow to im- Through Copy Caller have his or her own person-
Limited is Pakistan's leading prove cable management Tunes, Warid caller tunes alized signature caller tune.
manufacture and supplier of enhance physical security, subscribers can capture Warid subscriber can up-
high quality data cabinets easily maintain hardware their favourite caller tunes load favourite caller tune
and racks fro housing all and cut down electricity and while dialling other Warid very easily by dialling inte-
types of IT, telecommunica- cooling costs."Best quality, subscriber. The subscriber grated voice recording
tions and media equipment. product reliability, excellent does not need to remember (IVR) at 106 and following
Meticulously designed and customer support and an tone identities anymore as the instructions to have
manufactured, 3DT server understanding of customer the tones could be copied own personalized signature
racks are fully compliant Qassim Butt Director Sales, 3D
needs are the unique selling instantly and simply by caller tune.
with the latest standards es- Technologies Private Limited. points that set us apart from
tablished by the electronic ogy to manufacture rack en- others in the industry," said Wateen, Motorola to expand
industries alliance (EIA). closures that provide a wide Mr Qassim Butt Director
3DT uses superior technol- array of impressive features. Sales, 3D Technologies Pri- WiMAX
vate Limited. "We have big Karachi: Motorola has from improved access to
Japanese firm to invest $50m in IT Park names in our clientele like signed a contract with Wa- wireless broadband serv-
Karachi: Sindh Minister pany would invest the Cyber Net, Wateen Telecom, teen to expand WiMAX ice. Wateen’s WiMAX
for Commerce and Indus- amount in next five years. World Call, Alcatel Lucent, network, enhancing cover- service, launched in 2007,
tries Rauf Siddiqui has said The government is working UBL and a lot more. We are age and doubling the ca- brings to customer price
that the renowned Japanese on a road map of investment also trying to explore new pacity of the network, and quality benefits
IT firm DTS would invest plan and with the imple- international market includ- which covers a population through innovative serv-
$50 million in the IT Park mentation of the plan, more ing some of the Asian coun- of 30 million across 22 ices such as voice calling
project, besides providing Japanese investors would at- tries like UAE, Bangladesh, cities in Pakistan. Wateen’s and WiMAX for residential
1,500 jobs. He said the com- tract towards Pakistan. Sri Lanka, etc.” customers will benefit customers.

Orascom, Alcatel-Lucent commercially launches “Mobilink Infinity” mobile WiMAX service

Islamabad: Mobilink and tiative, Naeem Y. Zamin- Lucent’s innovative and cluding both fixed and no- ents an excellent way to
Alcatel-Lucent on Wednes- dar, Vice President & Head state-of-the-art mobile madic terminal devices generate additional rev-
day announced the com- of Broadband Business Di- WiMAX Rev-e technology, from various CPE partners, enue, all while providing a
mercial launch of Mobilink vision at Mobilink, said, Mobilink Infinity sub- thanks to its Open CPE pro- level of service that sub-
Infinity, a wireless broad- “Mobilink Infinity is all scribers benefit from easy, gram, which is designed to scribers truly appreciate,”
band and telephony service about making high speed affordable and always-on ensure service provider cus- noted Vincenzo Nesci, pres-
for residential and enter- internet and telephony over connectivity to the Internet, tomers have the widest pos- ident of Alcatel-Lucent’s ac-
prise consumers based on WiMax as accessible with fast downloads and sible range of interoperable tivities in the Middle East
the mobile WiMAX stan- through our plug and play, smooth audio and video end-user devices. The Alca- and Africa, “We have a long
dard. WiMAX Rev-e net- affordable, customer streaming; they can also tel-Lucent WiMAX network relationship with Mobilink
work deployed by friendly service. We’re of- enjoy high quality voice leverages existing sites and and Orascom, and we are
Alcatel-Lucent brings wire- fering our subscribers high- calls. Calls can be made equipment in Mobilink’s pleased to have helped
less broadband to con- quality and reliable using a regular phone or PC GSM network, helping to them launch this service in
sumers. Mobilink Infinity connectivity that has the po- interface. optimize deployment eco- Karachi.”
has already launched in tential to revolutionize their Alcatel-Lucent has sup- nomics. “With voice teleph-
Karachi on October 22. lives.” Because Mobilink In- plied a comprehensive ony seeing tough
Commenting on the ini- finity is built upon Alcatel- WiMAX Rev-e solution in- competition, WiMAX pres- 89
 www.
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PTCL customers warned of Bazaz urges to restore

fraudulent marketing telecom links
Islamabad: Pakistan practices including door to existing and potential cus- Islamabad: Chief of
Telecommunication Com- door campaigns by using tomers are strictly advised Jammu and Kashmir Dem-
pany Limited has warned PTCL’s products & serv- to utilize authorized fran- ocratic Forum Pandit
it customers to beware of ices and fraudulently swin- chisees, customer care cen- Bhushan Bazaz has urged
fraudulent elements offer- dling money from the tres, website and PTCL Indian Prime Minister Dr
ing the Life Time Package general public by offering designated toll free num- Manmohan Singh to restore
for Rs400, coupled with the Life Time Package for bers for information and telecommunication links
other services of PTCL in Rs400- coupled with other subscription of PTCL’s with Pakistan from the
their door to door market- services of PTCL. product and services. Jammu and Kashmir. In a
ing campaigns, says a PTCL, therefore intimate PTCL shall not be liable letter to the Prime Minister
press release. its customers not to enter- for any loss to any person of India, he said that it was
The PTCL has learnt that tain, trust or fall for such in consequence of such unfortunate that people of
some unknown companies, activities initiated by cer- fraudulent activities and Jammu and Kashmir had
firms and/or personnel are tain companies, firms deceptive marketing prac- still been denied telecom
using deceptive marketing and/or personnel. All the tices by the third parties. services to Pakistan.

Zong stretches its network to Pasni PTCL

Karachi: Zong is continu- Hub, Quetta, Dalbandin,
Broadband in Attock
ing to expand its coverage Zhob, Kalat, Khuzdar, deployed Attock: PTCL has ferent monthly post-paid
and customer base. The Tump, Taftan, Pishin,
launched its broadband packages. The DSL serv-
most recent expansion laid Mekran and Jiwani. The by ICPL digital subscriber line ice is currently available
by Zong is its service in company has been focusing
Karachi: A commercial (DSL) service in Attock, in Attock and Hassanab-
Pasni, which situates on the on aggressively expanding
coastal highway. The ex- its network coverage amid contract was signed be- PTCL Multimedia Broad- dal, but it is being ex-
pansion is part of the com- growing demand from peo- tween International Com- band Assistant Manager tended to four others
pany's well chalked out ple living across the vast plex Projects Limited Zahid Khan said. Initially tehsils – Pindigheb,
plans to have the largest and diverse geography of (ICPL) and Pakistan the DSL facility is being Hazro, Jand and Basal. So
network in the country. In Pakistan, with an aim to Telecommunication Com- offered to the applicants far 105 DSL connections
Balochistan, Zong is al- offer seamless connectivity pany (PTCL) to provide with free modem and in- have been provided to
ready present in Chamman, throughout the country. state of the art telecommu- stallation under two dif- users in Attock.
nication services for their
Dolmen City Complex
Black Berry Bold by Ufone buildings.
According to the contract
Barclays Bank goes live
returns as a pre-paid PTCL will deploy all nec-
essary equipment to estab-
Karachi: Barclays
Bank has signed an
clays Bank PLC
Head office at Da-
Lahore: Ufone has symbol of both accomplish- lish a state of the art agreement with Mi- wood Centre,
launched Black Berry Bold ment and aspiration. An- distributed telecom net- crosoft whereby Mi- Karachi. This
smart phone in the country. other conspicuous feature work for the entire build- crosoft will provide agreement with
BlackBerry Bold comes with of this device is that ing complex which is Barclays Bank with Microsoft will en-
integrated GPS and Wi-Fi through integrated GPS, the especially designed by 'Dynamics CRM' a fully in- able Barclays Bank to pro-
along with a rich set of mul- handset can pinpoint its PTCL engineers for Dol- tegrated, adaptable busi- vide superior services to a
timedia capabilities - sup- exact location, supporting men City Complex. The ness management solution. wider customer base.
porting tri-band HSDPA Black Berry maps and other contract was signed by Barclays Bank chose one Barclays Bank Pakistan
high-speed networks location based applications Adel Rashid Soufah SEVP of the fastest growing chose Microsoft's CRM so-
around the world. This ultra and services. From provid- business south and Joozer products by Microsoft that lution as it is an affordable
elegant BlackBerry model ing wireless access to email, Jiwakhan COO of ICPL on are widely penetrating the technology solution that
featuring a lustrous black phone, calendar, web and behalf of their respective banking industry in Pak- helps automate and
exterior, satin chrome fin- multimedia it covers almost organisations at a cere- istan. To formalise the streamline the three basic
ished frame and a stylish every business and lifestyle mony held at PTCL head agreement, a signing cere- steps of customer manage-
leatherette black plate is a application. quarters south at Clifton. mony was held at the Bar- ment.

Telenor makes it way enters to a new era

Islamabad: Solar electri- istan. Now it has launched ergy crisis and oil price es- quirement as these sources at night.
cal energy conversion sys- a solar electrical power en- calations in Pakistan, we of energy are environmen- The solar panels used in
tem is an alternate and ergy system that will com- believe that solar energy is tal-friendly and reduce the the unit are imported, the
renewable source. Telenor pletely facilitate a one of the most efficient yet use of normal fossil fuel batteries, cables and instal-
Pakistan had first used commercial site. under-utilized alternate en- based energy. lation expertise are all
solar energy to power one Acting Chief Technical ergy sources in Pakistan.” The pilot site, which is in local. The solution involves
of its transmission repeater Officer Telenor Pakistan Telenor Pakistan plans to Buner, is a solar-electricity a one-time cost but requires
sites in NWFP back in Au- Atiq Ahmed inaugurating continue with such bold hybrid system that runs en- low maintenance, thus also
gust 2007, becoming the the Solar Powered BTS and progressive plans to tirely on solar energy dur- reducing capital and opera-
first telecom company to Tower observed that employ alternate energy re- ing the day and switches to tional expenditure in the
use solar energy in Pak- “Keeping in mind the en- sources for meeting its re- electricity or battery power long-term.
90
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Trakker and Cisco becomes partner

Lahore: Trakker made Regional Office in Lahore. dation of their current IP
public the recent launch of Originally running on in- Call Centre to the enter-
Cisco’s IP Telephony solu- frastructure provided by prise version to manage
tion, augmenting its al- Cisco, Pakistan’s first and more than the current 100
ready implemented Call largest vehicle tracking and agents. Trakker has been
Centre Solution to serve fleet management com- able to make its response
nearly 100,000 customers in pany, Trakker upgraded all time to customers even
Pakistan and to manage its outbound and incoming more efficient after integra-
Trakker’s unified commu- communication traffic to tion of this network and re-
nications. This announce- run on a seamless unified cently deployed IP
ment was made at a communications solution. telephony system at the
signing ceremony between One of the upcoming proj- newly opened Lahore re- Lahore: COO Trakker, Omar S. Hatmi with Country Man-
the companies at Trakker’s ects by Trakker is up-gra- gional office. ager Cisco, Dr Aamir Matin at the ceremony.

Aamir Hussain new COO for Telecard

Broadband: Govt asked to focus Karachi: Telecard Lim-
ited announced the ap-
joined the organisation as
the Marketing Manager

on rural areas
Speakers at an open dia- Universal Service Fund, to ICT industry and play its
pointment of Syed Aamir
Hussain, as the chief oper-
ating officer (COO) of
and worked his way up to
the position of Vice Presi-
dent before being pro-
logue urged government to ICT Research and Develop- role in creating enabling en- their wireless local loop moted to COO. With the
focus on rural areas as far ment, Pakistan Software Ex- vironment taking on board (WLL) business. Aamir launch of a Wimax Net-
as broadband proliferation port Board, PTA,Broadband all relevant ministries and has over 13 years of tele- work, TeleCard broadened
is concerned because e-gov- Service Providers, Cellular departments. com experience in Pak- its penetration in the Tele-
ernment and e-health could Mobile Operators, Vendor, istan and led the team that com sector and optimised
play pivotal role in their Consultants and Academia launched countries first its resources not only in
progress. were also present. PTCL joins Wireless Local Loop serv-
ice back in 2002 and Go-
the form of spectrum utili-
sation but also leveraging
The open dialogue was Dr Mohammad Yaseen,
organized by PTA to dis-
cuss proliferation issues in
gave a bird eye view of the
telecom sector and high-
hand with CDMA consumer service
in 2005.
the overall field network
and infrastructure, which
the country.
The speakers recom-
lighted broadband prolifer-
ation issues. He said that
Wi-tribe An MBA from NU Los
Angles, USA, Aamir
the company has deployed
throughout the country.
mended wireless technol- during past few years, dif- Islamabad: PTCL has
ogy as best option for the ferent segments of telecom signed an agreement Keep cell phones off in hospitals: Experts
areas where access was an sector had shown exponen- with Wi-tribe Pakistan
Islamabad: Using cellu- ence include complete
impediment to broadband tial growth. However, Limited for the provi-
lar phones near hospital stops with no alarms in
proliferations. The meeting broadband proliferation sion of METROWay,
beds and critical care med- syringe pumps and incor-
was presided over by the had been comparatively metro dark fiber service
in Islamabad and ical equipments can lead rect pulsing by an external
Authority’s Chairman, Mo- slow.
Rawalpindi. to electromagnetic inter- pacemaker. To assess the
hammad Yaseen. Represen- Some of the participants
tatives from Ministry of suggested that the govern- According to PTCL ference, leading to imme- potential danger of using
Information Technology, ment should give incentive spokesperson Ali Qadir diate malfunctioning or mobile phones in hospi-
Gillani, PTCL will pro- misreading of the medical tals, researcher recorded
gadgets and endangering nearly 50 incidents of elec-
Samsung’s future TVs at Gitex vide its metropolitan
dark fiber rings to en- the lives of the patients. tromagnetic interference
Karachi: Living up able Wi-tribe Pakistan to Electromagnetic interfer- from cell phone use in
to its commitment to interconnect its base ence can disrupt pacemak- hospitals and classified 75
bringing latest cut- transceiver station (BTS) ers, switch off ventilators per cent of them as signifi-
ting-edge technolo- traffic aggregation point and cause a lot of prob- cant or hazardous.
gies to the region of presence (PoPs) and lems, Health News re- The results underline
Samsung Electronics data centers for enabling ported. Other the importance of keeping
offered its visitors a WIMAX services to Wi- malfunctions attributed to mobile phones switched
complete, first hand tribe Pakistan customers. electromagnetic interfer- off in hospitals.
‘Digital Convergence’
experience at the edi-
tion of Gitex 2008. Dubai: The stall of Samsung at Gitex 2008. Al-Minhal and SSI ink to launch technology
The lineup at the Samsung booth included two organic
light-emitting diode (OLED) TVs, slimmest 52" LCD TV, Islamabad: Al-Minhal Rashid Khawaja, the Con- would also telecast the
quadruple full-HD LCD TV and a 200 Hz LCD TV. Group, a leading telecom- sultant of SSI, and Sohail transmissions and pro-
OLED is seen as a powerful contender for the future dis- munication investment Mubarik Al-Azhari, the grammes of various Pak-
play market mainstream, given its very high resolution, company of Dubai, and Chairman of Al-Minhal istani TV channels around
svelte profile and extremely lightweight. Sports Star International Group signed the agree- the world through mobile
These chic, ultra-slim OLED TVs employ OLED panels (SSI), have inked an agree- ment. phones and internet.
developed by Samsung SDI (the affiliate dedicated to ment to launch state-of- Under the agreement, These services would also
display production). The finished products weigh forty the- art mobile technology Al-Minhal Group, in col- enable the subscribers to
percent less than other LCD TVs of the same size while in Pakistan. The signing laboration with the SSI, find out the locations of
boasting a contrast ratio of 1 million to one, color gamut ceremony in this regard would introduce latest their friends and relatives
of 107% and brightness of 550 cd/m2. Samsung will took place at the occasion mobile technologies in and to trace the snatched
begin commercial production of mid-large- sized OLED of G-Tax, the biggest IT Pakistan with the invest- or stolen mobile phone
TVs around 2010. Expo, being held in Dubai. ment of $ 20 million. It sets as well.
91
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PTCL to explain free internet service Now Ufone catches songs

Lahore: With Ufone Song Catcher service mobile users
Islamabad: The Pakistan ice providers (ISPs) had “The PTCL on the one can instantly find out name of the artist and the title or the
Telecommunication Au- lodged complaints to the hand is charging ISPs for album of song being played on TV, Radio, Music player or
thority (PTA) has called Authority against the the wholesale internet any other device.
the management of Pak- PTCL's free service calling bandwidth in US dollars at The customer has to dial 676 from Ufone and place the
istan Telecommunication it “anti-competitive and very high rate and on the mobile next to the speaker. The song is identified and in-
Company Limited (PTCL) predatory pricing move”. other it is offering free in- formation about the artist and the song is instantly sent to
to explain its position on The ISPs have complained ternet in retail market” the customer through an SMS. Songs identified through
providing free dialup in- that the PTCL is providing said Azfar Manzoor, vice this service can also be downloaded, set as UTune or can
ternet services to cus- them internet bandwidth president of the ISP Associ- be dedicated to a friend by following the voice instruc-
tomers. at high rates, besides ation of Pakistan. “The tions.
Chairman PTA Dr Mo- charging heavily on do- move is specifically aimed
hammad Yasin said that mestic leased lines and to eliminate the competi-
most private internet serv- other services. tion by unfair means.” Abducted Chinese engineer recovered
The Security Forces re- on August 29 in Khaal area
Kingston’s
Telenor introduces first DataTraveler makes
covered one of the two ab-
ducted Chinese engineers
from Tehsil Matta area in
of Dir Upper district.
The fate of another engi-
neer is still unknown. The
free Hajj sms data transport digital troubled Swat district and
shifted to safer place.
two Chinese telecommuni-
cation engineers had gone
Kingston Technology "The Chinese engineer is to Dir Upper for repairing a
Islamabad: Telenor Pak- number in Pakistan from Company, Inc., the inde- safe and healthy," Col telecommunication tower.
istan, the first mobile serv- his Telenor Pakistan con- pendent world leader in Nadeem Ahmed, Incharge The Swat Taliban
ice provider to offer nection, free of cost. memory products, an- ISPR Swat told. The two spokesman had earlier
prepaid international All Telenor Pakistan pre nounced that it is shipping Chinese telecommunication claimed responsibility for
roaming services in Pak- and post-paid customers its high capacity 32GB engineers were kidnapped the kidnapping.
istan in 2005, has launched with international roam- DataTraveler 150 USB
free Hajj messages service
exclusively for Hajis who
ing enabled on their con-
nections can avail this
Flash drive. The DT150 of-
fers the largest capacity in
Al-Minhal, SSI ink deed
will have the privilege to service by dialling *345#. Kingston’s entire line of Islamabad: Al-Minhal Group, a leading telecommu-
offer Hajj this year. Using The pilgrim can select a DataTraveler USB drives nication investment company of Dubai, and Sports Star
the service a pilgrim pre-defined message in ei- and allows users to conve- International (SSI), have inked an agreement to launch
would be able to send ther English or Roman niently combine work-re- state-of-the- art mobile technology in Pakistan. The
back pre-defined Hajj re- Urdu to be sent absolutely lated content and personal signing ceremony took place at the occasion of G-Tax,
lated text messages, from free to any network in digital content on the same the biggest IT Expo, being held in Dubai. Rashid
Saudia Arabia, to any cell Pakistan. drive with plenty of room Khawaja, the Consultant of SSI, and Sohail Mubarik
to spare. Users can now Al-Azhari, the Chairman of Al-Minhal Group, signed

Microsoft’s lower prices transport and share entire

libraries of music, photos,
large business documents,
the agreement. Under the agreement, Al-Minhal
Group, in collaboration with the SSI, would introduce
latest mobile technologies in Pakistan with the invest-

for home users and even video without

ever having to change USB
drives or search other
ment of $ 20 million. Al-Minhal Group would also tele-
cast the transmissions and programmes of various
Pakistani TV channels around the world through mo-
Karachi: Microsoft censed installation on 3 bile phones and internet. These services would also en-
portable storage devices
launched its fully pack- computers for the price of able the subscriber to find out the locations of their
containing specific content.
aged products (FPP) for one-a benefit unique to the friends and relatives and to trace the snatched or stolen
Kingston’s DataTraveler
mobile phone sets as well.
the general consumer mar- FPP. The launch of FPP 150 is fully compatible
ket aimed specifically at marks Microsoft's global with Windows Vista, XP
students and individual initiative to expand avail- and Windows 2000 as well Operators to stop unregistered SIMs
home users. FPP offering ability and access to gen- as Mac OS X 10.3 and Islamabad: Pakistan those who violate the PTA
introduces genuine MS Of- uine software in emerging Linux 2.6. As with all Telecommunication Author- instructions. Moreover, the
fice in Home and Student markets where Microsoft Kingston USB drive prod- ity (PTA) has issued instruc- business of franchisees and
editions at a price 40 per Pakistan is determined to ucts, the DT 150 carries a tion to all mobile operators to retailers involved in such
cent lower than its former bring benefits of technol- fully guaranteed five-year immediately stop the sale of practice will be closed per-
price. The single full pack- ogy to more than one bil- warranty and free tech unregistered SIMs. "Strict ac- manently," said a PTA offi-
aged product allows for li- lion people by 2015. support. tion will be taken against cial.

Siemens to deliver SAP ERP software

Karachi: Yoshikazu Uda Aisha Steel Mills, Pakistan's tivities as well as better con- Aisha Steel project team. capacity of the project is
Chairman Aisha Steel Mills largest upcoming private trol over procurement and SAP is the world number 220000 tons, which will be
Ltd and Waqas Naved Sid- sector cold rolling complex supply chain operations, en- one ERP system and expanded to 350000 tons in
diqi General Manager ITS at Karachi will implement abling increased efficiencies, Siemens, the first company the second phase. The proj-
Siemens Pakistan signed an SAP ERP modules including better supply chain visibility to implement SAP ERP in ect will manufacture Cold
agreement on behalf of their financials, supply chain and and quicker decision mak- Pakistan is also the leading Rolled Coils to cater to the
respective organisations in project systems. This soft- ing. Siemens Pakistan SAP partner having to its requirements of the automo-
the presence of key repre- ware will provide optimum would offer complete SAP credit the maximum num- bile, engineering and do-
sentatives of both compa- tracking and management consulting and training ber of SAP ERP implemen- mestic appliances
nies. of plant commissioning ac- services in this regard to tations locally. The initial industries.
92
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PASHA gives away ICT Awards

In its 4th year, the Awards event recognises winners this year – among them SeenReport, the
creativity and innovation in the local ICT sector Citizen Journalism site which incubated at
and encourages excellence, the emergence of LUMS and Chopaal; also a project from LUMS
new ideas and entrepreneurship and was at- was judged to be the best in the E-Inclusion and
tended by a 300 strong contingent from the cor- E-Community Applications category.
porate sector, the ICT sector, the government Kraysis won the Startup Company Award and
and faculty and university students. The win- Nuvica won the Innovative Work Environment
ners of the P@SHA ICT Awards 2008 go on to Award. Jahanzeb Sherwani, the young man
participate at the Asia Pacific ICT Awards whose product Jaadu VNC is selling on Apple
(APICTA) in Jakarta, Indonesia. In 2007 Pakistan Computers iPhone AppStore for $25, won the
picked up the Best in Financial Applications and A group photograph of ICT Award winners Communications Award. He is finishing his
Best in Communications Awards at APICTA in with the management of P@sha. final year of PhD at Carnegie Melon and is al-
Singapore competing against countries like Aus- in the strong contended Financial Applications ready a shining star of the Pakistan ICT sector.
tralia, Hong Kong, Singapore, Malaysia and oth- Category with PixSense winning the Digital The P@SHA Award for Brand Development was
ers. The judges committee for the PASHA ICT Media & Entertainment Award hands down. picked up by Kalsoft whose corporate identity
Awards comprised of Dr Aamir Matin, GM This year Palmchip’s GeoTel Application had to has been totally revamped and is one of the
Cisco Pakistan, Saba Kamal, IBM Pakistan, compete against the likes of Five Rivers Tech- strongest in the region. This year the Award for
Jawwad Farid, Alchemy and Imran Zia, Chair- nologies Sirius handheld and Jahanzeb Sher- CSR went to Syed Azhar A. Rizvi who spear-
man P@SHA. wani’s HealthLine PhD Research project. headed the telemedicine effort in the earthquake
TPS Pvt. Limited ran away with the top award Several young companies were amongst the affected region on behalf of the industry.

Samsung’s worldwide popularity LG launches andset Pakistan’s first in-car

According a report by Dis-
play search on the LCD TV
market share status, Sam-
image, and premium mar-
keting that appeals to local
consumers. We will con-
Karachi: LG Electronics, a
worldwide technology and
design leader in mobile
navigation system
sung remained the top tinue to step up our mar- communications, anounced Lahore: Tracking World (Pvt) and Data Solutions (Pvt)
company with 20.4 per cent keting campaign to further the official launch of its LG- Ltd announced Pakistan s first full-featured personal and
market share selling strengthen our position as KC910. This is a slim yet in-car navigation system. Based on tracking World experi-
4.837M units followed by the most powerful leader in feature-packed full touch- ence of more than five years in automatic vehicle location
Sony which took up 13.0 the TV market in this re- screen 8 mega pixel multi- (AVL), and Data Solutions 11 years of expertise in geo-
per cent of the share selling gion.” media phone. This artistic graphic information systems (GIS), the two companies
3.069M units, LG with 10.0 According to Asia-Pacific new handset, known as have joined hands to introduce a product that many did
per cent or 2.357M units, GfK report, Samsung Renoir, has a large palate of not think was possible in Pakistan for several years.
Philips with 9.4 per cent or topped the LCD TV market features like Wi-Fi, Dolby Appropriately called the Pakistan navigator, the product
2.214M units and Sharp both in terms of units and Mobile from Dolby Labora- employs Garmin’s world renowned and trend-setting
with 9.4 per cent or 2.053M revenue. According to the tories, Inc., and camera ca- array of global positioning system (GPS) devices as its
units. report Samsung enjoyed a pabilities that even surpass hardware platform. Based on live data from up to 11 satel-
Mr Khurram Farooq Mar- market share by volume of those found on standalone lites in orbit around the earth, a GPS device calculates its
keting Manager, AV divi- 26.9 per cent in the UAE digital cameras. position – latitude, longitude, altitude on earth and dis-
sion, Samsung Pakistan and 40.8 per cent in Saudi plays it on a screen. It thus shows a user his or her exact
said, “Samsung is doing Arabia. In the Middle East PTCL to invest location on the map.
well because we have won and African LCD TV mar-
the trust and hearts of the ket Samsung achieved a Rs 14bn
high-end consumer seg- phenomenal 163 per cent Islamabad: Senior Execu-
ment through strong tech- growth rate during 1H of tive Vice President (SEVP),
nology and design 2008 to become the top Finance, Pakistan Telecom-
know-how, luxurious dis- seller with 23.6 per cent munication Company Lim-
plays, powerful brand market share. ited (PTCL),Naimatullah
Khan said the company

PTCL signs Motorola would invest Rs 14 billion

during the incumbent year
to upgrade its services
Telenor posts $397m across the country.
Lahore: Tracking World and Data Solutions announce first full-fea-
tured personal and in-car navigation system.

Islamabad: Pakistan
Telecommunication Com- loss in Q3 5pc service charges on prepaid customers
pany Limited has signed an Motorola Inc. says it had
agreement with Telenor a hefty loss in the third Mostly cellular phone level of taxes compared to scribers on their network
Pakistan for the provision quarter due to the contin- companies have started de- international benchmarks. amid cutthroat competition
of its Skylink brand Satel- ducting five per cent serv- As per the latest report of among them. However, the
ued troubles of its cell
lite communication serv- ice charges from customers the PTA, the teledensity of sales of phone connections
phone division and says it
ices. PTCL will provide the on balance upload through mobile phones has reached have gradually declined in
is postponing the planned
Skylink advanced satellite pre-paid cards and easy- 55.60 in the country that the country in the first two
spin-off of the unit, origi- load. With the addition in means almost half its popu- months of the current fiscal
communication solution to
nally planned for the third this extra charges, the over- lation has access to mobile year with an addition of 1.5
enable backhaul of GSM
quarter of next year. The all burden of tax and serv- phones with more than 90 million subscribers. How-
traffic from Telenor Pak-
maker of communications ices have increased up to 36 million subscribers. ever, the average monthly
istan sites located in rural
gear said it lost $397 mil- per cent on the Pakistani In fiscal year 2007-08, cel- sales of mobile phone con-
and remote areas to PTCL
hub station located near Is- lion in the July-September consumers, who are al- lular phone companies nections remained 1.8 mil-
period. ready paying the highest added 22.36 million sub- lion in the last fiscal year.
lamabad.
93
 “ Mobile WiMAX is the most important mobile broadband solution of
today, backed by a very strong ecosystem and bringing needed services
to millions worldwide”
Georges Karam, CEO, Sequans

Operator Strategies and Service Delivery

for Mobile Broadband
2nd - 4th December 2008 • The Marriott Hotel, Lisbon, Portugal

The ONLY Top Level Global Conference Focusing on Mobile WiMAX -

Combining Strategic, Operational and Technical Sessions and Featuring:
• 20+ Operator/Service Provider deployment case studies
• 35+ expert speakers all looking at the Mobile WiMAX opportunity in developed and developing markets
• Direct access to Operators, Carriers and Service Providers planning portable and Mobile WiMAX services
• Numerous networking opportunities with key industry influencers and decision-makers
• Tailored conference programme to ensure you leave with a Mobile WiMAX strategy and best route to a fast ROI
• Unbeatable team pass offers for more than 5 delegates attending from the same organisation!

2008 Speakers Include:

David Perlmutter, Emil Nikolov,
Senior Vice President, General Manager, Mobility Group, President & CEO,
Intel Corporation (USA) Nexcom Telecommunications (Bulgaria)

Dr. Ali Afrashteh, Dr Hyacinth Nwana,

VP WiMAX Development, Managing Director Mobile Media Solutions,
Sprint Nextel Corporation (USA) Arqiva (UK)

Jeffrey M. Thompson, Phillip Redman,

President, Chief Executive Officer and Director, Vice President, Network Services and Infrastructure, Mobile and Wireless,
Towerstream (USA) Gartner, Inc. (USA)

Michael Lai, Naeem Y. Zamindar,

CEO, Vice President & Head of Broadband Business Division,
Packet One Networks (Malaysia) Mobilink (Pakistan)

Clement Hsiao, Dr. Khaled E. Ismail,

Head of WiMAX, GSM Services Director,
Fitel (Taiwan) Orascom Telecom (Egypt)

Nour Atout, Eduardo Duran Nardecchia,

Chief Executive Officer, Africa, Director Innovation,
VTEL Holdings (Dubai) Entel (Chile)

Sponsors: Supported By:

To Register:
Call: +44 (0) 20 8247 4000 Online: www.mobilewimaxcongress.com Email: louisa.tribe@imago-group.com
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PTA to conduct countrywide survey

Telenor leads in helping quake-victims Islamabad: PTA, in col- tain whether franchises of
Islamabad: Telenor has also initiated a channel callers, calling from the laboration with all mobile mobile operators are
Pakistan has initiated a for its customers to con- areas for basic medical operators, would carry out involved in selling SIMs
relief package for the vic- tribute toward relief for the advice. The number to call a countrywide survey without proper docu-
tims of the recent earth- quake-hit victims. The cus- from any Telenor prepaid from November 10 to 15 in ments,” PTA Chairman Dr
quake in Balochistan. The tomers can donate Rs 10 number is 1911. The free order to find out those Mohammad Yaseen said.
company has established for the victims by sending service will be available for who are selling SIMs with- The PTA chairman was
an emergency relief fund, SMS at 767. The company a limited period. The com- out the proper documenta- quite confident that
using which a dedicated is also arranging to pro- pany has made special tion and impose penalties despite a difficult econom-
team is going into the field vide free communication arrangements to keep its up to Rs 350 million on the ic situation the sector
to provide packages con- facility to select rescue and network running in Ziarat, operators found involved would continue to grow
taining food, blankets, relief workers operating in Pishin, Khanozai, Sanjavi, in it. “We are going to and mobile subscriber
tents and other essential the affected area. Harnai, Qila Saifullah, hold a random survey in numbers would touch 100
items. At the same time, The company has also Muslim Bagh, Chaman, which thousands from million in next three to
Telenor Pakistan employ- committed to make its Quetta for emergency com- selected samples will be four years compared to
ees are donating from their TeleDoctor service com- munications despite fuel asked questions to ascer- existing 90 million.
salaries for further relief pletely free from Friday shortages and logistical
activities. The company night for Telenor prepaid difficulties in the areas.
Orascom shuffles management
Mobilink Infinity - Pakistan’s 2nd Wimax Network Orascom Telecom CEO of Orascom Telecom
announces management Algeria (OTA), will suc-
Karachi: The second 512 kbps and 1 mb cate- and Georgia). Wateen’s changes: Alex Shalaby pro- ceed Alex Shalaby as the
commercial Wimax net- gories. The integrated Wimax (built on Motorola moted to Chairman of President and CEO of
work went live in Pakistan VoIP based analog voice Wimax gear) has received ECMS, Hassan Kabbani Mobinil. Hassan Kabbani
recently. Mobilink has port allows local loop mixed response and some
new CEO of Mobinil was appointed CEO of
launched its Wimax brand telephony to the user with believe that the less than
Tamer El Mahdy new CEO Orascom Telecom Algeria
called Mobilink Infinity. preferential rates for the perfect launch of the much
of OTA Orascom Telecom - Djezzy in October 2003
The network is essentially (dominating) Mobilink hyped product has more
802.16 e-based mobile network.Earlier Pakistan to do with the company’s Holding S.A.E. (OTH) and during his five year
Wimax and has been got the worlds largest operations rather than the announces that the board tenure with OTA, the com-
launched in Karachi, the nationwide Wimax technology limitations. of directors of the pany has become the lead-
commercial capital of Network from Wateen The problems have accu- Egyptian Company for ing operator in Algeria
Pakistan and also world’s Telecom, a new telecoms mulated enough to give Mobile Services (ECMS) and a model of success in
second most populous city business venture of the Wimax a bad name. New nominated Mr Alex the Algerian corporate
in the world with 16 mil- Abu Dhabi Group that operators are expected to Shalaby to become its community.
lion citizens. The CPE also owns the popular cel- avoid the technology name chairman. Concurrently, Tamer El
costs Rs 6,000 one-time lular brand Warid in (wimax) in their upcoming Accordingly, effective Mahdy, OTH’s current
and monthly subscriptions Pakistan (and now in some products in the local mar-
September 1, 2008, Alex Chief Technology Officer,
are available in 256 kbps, other countries - Congo ket due to this reason.
Shalaby, current CEO of will be replacing Hassan

IT Minister monitors BBSUDP throughout the province

simultaneously and a num-
Mobinil, is promoted to
Chairman of the Board of
Kabbani as Orascom
Telecom Algeria’s new
Karachi: Provincial need for selection of ber of teams of officers of Directors of ECMS and CEO. Tamer El Mahdy has
Minster for IT, Mohammad deserving candidates meet- IT Department have been will be replacing Naguib over 22 years of experience
Raza Haroon paid a sur- ing pre-test criteria for sent to other Sindh districts Sawiris in this position. In in the telecommunications
prise visit to various pre- training. He himself made to monitor the selection addition, Alex Shalaby will industry, where he has
qualified institutions dur- telephone calls to students process. He directed the
resume his responsibilities worked with a number of
ing interviews being held to enquire whether or not managements of Institutes
in heading OTH’s Business multinational telecommu-
for Benazir Bhutto Shaheed they have been informed to collect applications of
Youth Development for interviewes. Minster IT Development department. nication firms, including
disabled students so that
Programme. During the informed that these inter- they could also be accom- Effective the same date, Lucent Technologies and
visit Minster IT stressed the views are being conducted modated. Hassan Kabbani, current AT&T.

Huawei at P&T/Expo Comm China 2008 HSPA+ by the second quar-

ter of 2009. This means that
StarHub's mobile network
Huawei Technologies Co., GSM/WCDMA/HSPA/LTE will soon be able to offer
Ltd. exhibited its innovative industry, Huawei is dedicat- better overall mobile cover-
mobile broadband solutions ed to cooperating with lead- age across the entire island
- including DORA, HSDPA, ing carriers and silicon chip of Singapore, both indoors
HSUPA, HSPA＋, Wimax vendors to drive the com- and outdoors, and support
and LTE technologies - at mercialization of HSPA+ at even larger volumes of data
p&T/Expo Comm China P&T/Expocomm China traffic than the current offer-
2008 that was held in 2008. Huawei also demon- ings in the market. HSPA+
Beijing, strated HSPA+ technologies will boost StarHub's mobile
China."Convergence, using its 4th Generation BTS Beijing: Huawei stall at P&T Expo Comm China, 2008. broadband capabilities by as
Broadband, Green and together with Qualcomm’s demonstrations showed that Qualcomm Greater China much as 1.5 times to 21
Evolution" has become MDM8200 product which is HD video can be transmit- said.In May 2008, StarHub Mbps (from the current 14.4
Huawei’s core development capable of supporting data ted with HSPA+ data appointed Huawei to Mbps) on the downlink, and
mantra in the mobile broad- rates of up to 28 Mbps in the speeds maintaining a high- expand and upgrade its boost its uplink capability
band area. As an advanced downlink and 11 Mbps in quality image,” Mr Frank nationwide 3.5G mobile fivefold to 11 Mbps (from
global supplier to the the uplink. Huawei’s Meng, President of broadband network to the current 1.9 Mbps).
95
 www.
flare.
Telepedia Flare Report Free Download com.pk

If you make a call of 10 min-

utes, as soon as you end the
call, a balance alert will auto-
matically appear at the screen
and you do not need to check
balance manually

arid has a very unique balance alert feature in its net-

W
screen and you do not need to check balance manually (which
work which it has been following since it got started. most people do). Unfortunately, this feature is only available
The balance alert value added service informs you the with Warid prepaid. Being a Warid postpaid customer, you may
cost of last transaction and your remaining balance in prepaid miss this feature. As there is no remaining balance, at least Warid
account whenever you make a call, send a SMS or use can just mention the cost of last call, SMS or whatever it is in an
GPRS/EDGE. So, if you make a call of 10 minutes, as soon as you automatic balance alert. That will also be a great addition to
end the call, a balance alert will automatically appear at the Warid postpaid.

You can collect 1 free minute on every

1 minute call made to any network but
the earned free minutes can only be
used for Mobilink to Mobilink calls

he new Jazz 1+1 offer now allows you to collect bonus minutes.

T
minutes will be added to your
For every minute you talk, you get a minute for free. However, account during November 15 to
Mobilink says the new Jazz 1+1 offer is valid for calls made to any 30 and will be valid only for 10
network but there is a trick. You can collect 1 free minute on every 1 days. To check the transfer of
minute call made to any network but the earned free minutes can only free minutes and remaining
be used for Mobilink to Mobilink calls. This offer is applicable on all Jazz free minutes, dial 123 and then
Packages. press 8.
To start collecting your free minutes do not forget to subscribe to the Please remember that you can earn free minutes from all calls but can
service first. You can subscribe by sending a SMS at 550. After subscrib- consume them only on Mobilink to Mobilink calls. This is also a limited
ing, make calls and collect your free minutes till November 15. The free time offer.

It includes all systems and applica-

tions that are required to operate
and manage a state-of-the-art facili-
ty in line with international best
practices and standardisations
ateen, Pakistan's largest Wimax network provider is launching

W
source their
the country's first Hosted Contact Centre solution. Wateen business operations thereby assuring business continuity, decreasing
offers a low-cost, highly available and robust service to meet operational expenses and impacting the company's bottom line. "A
an increasing demand of reliable and redundant technology that enables Hosted Contact Center solution is the need of the hour. Allowing com-
companies to better manage their communication needs with their cus- panies to have access to a low cost, reliable solution like ours will help
tomer base. businesses to expand faster and improve the overall economy. With
Pakistan's first Hosted Contact Centre solution includes all systems technology playing a critical role in letting companies better serve their
and applications that are required to operate and manage a state-of-the- customers, Wateen's Hosted Contact Center solution is exactly what they
art facility in line with international best practices and standardisations. need," comments CEO of Wateen, Tariq Malik.

It provides businesses and other customers, the opportunity to out-

TCL has finally launched a voice messaging service (VMS)

P
sages in your mailbox 24
for its valued customers. VMS allows you to receive mes- hours a day. The maxi-
sages from your callers when you are too busy to pick up mum length of a message
the phone. With VMS, you can take messages, when you are not could be up to 30 seconds and a message could stay in your mail-
even at your home. The functionality of VMS is very simple. box for a maximum of 7 days. The service is free of charge and is
After a pre-selected number of ringers, the call will automatically currently available in 38 cities of Pakistan. You can activate or
be re-directed to your mailbox. The caller will then leave a mes- de-activate this service by simply dialling 1236 from your PTCL
sage for you in your mailbox and you can access to your mes- number.

96
 www.
flare.
com.pk Free Download International Synopsis

Technology designed for handicapped Google to pay in online

Düsseldorf: Folding elec-
tronic carts and text-reading
ies. Its patented mechanics
allows the suitcase to un-
processed, recognised and
read aloud. There was also books settlement
mobile phones are just fold in seconds and turning a "senior mouse" for visitors
New York: Google Inc ers can register works and
some of the latest gadgets into a cart with a maximum to try out. Unlike a stan-
has reached a legal settle- receive compensation from
exhibited at the recent Re- speed of 6.5 kilometres an dard mouse, a user's hand
hacare Fair in Dusseldorf hour and the capacity to does not have to cover the ment with authors and institutional subscriptions
for the handicapped. climb grades of up to eight mouse entirely and it does major publishers that paves or book sales.
Around 758 exhibitors from degrees. Meanwhile, Handy not have to be steady either. the way for readers to The settlement with the
30 countries attended the Tech presented its dictating As the mouse is shaped like search through millions of Authors Guild and the As-
show. The first there's Lug- mobile. Its KNFB Reader a bowl, it fits into the user's copyrighted books online, sociation of American Pub-
gie, a folding electronic cart software is a breakthrough hand. It can compensate for browse passages and pur- lishers draws to close a
intended as a travel aid. in mobile text recognition shaking, keeping unin- chase copies. Google will three-year legal challenge
Folded, it is about as big as for the blind and visually tended movements from pay $125 million to create a of Google's plan to make
a suitcase and weighs 21.5 impaired. At the press of a registering on the com- Book Rights Registry, many of the world's great
kilograms including batter- button, printed text can be puter. where authors and publish- books searchable online.

123people search engine expands to US

Washington: 123people.com, a free search engine which
Apple reworks its laptop line
scours the Internet and gathers and displays information California: Quicker graph- class that includes machines casing created in that
about people, has expanded to the United States. "After ics, cutting edge processors, for less than 300 dollars.The process weighs no more
months of private beta tweaking and adding new features and a completely novel alu- rebuilt computer starts with than 100 grams. The re-
to improve the high powered people search, 123 People minium casing: those are a new production method. mainder of the laptop's
launches to the US public," the European-based website an- the highlights of the com- "Apple has invented a components are mounted
nounced in a blog posting at 123people.com. pletely reworked laptop line whole new way of building into the shell. This compli-
123 People collects publicly available information about from Apple, as presented by notebooks from a single cated process has to date
people from social network profiles, blog entries, news arti- CEO Steve Jobs at a recent block of aluminium," Steve only been applied to the
cles and other sources and displays links, pictures, videos, press conference in Cuper- Jobs explained. The com- high-end MacBook Air
email addresses and phone numbers. tino.Apple also announced pany is also responding to model to create its ex-
The first and last name of the person the user is seeking that the new lower prices environmentalists by using tremely flat casing. The
information about is entered into a search box on the for its portable computers, recyclable materials and MacBook Pro and MacBook
123people.com home page. The results are displayed on a including a MacBook start- avoiding components that models will be also created
single web page. 123 People, which previously only oper- ing at 950 dollars. Many are damaging to the envi- in the same way. Only the
ated in Europe, is the latest people search engine to hit the fans were nevertheless dis- ronment. The company's lower priced introductory
US market and joins the ranks of such start-ups as pipl.com, appointed that Apple chose products have received model, the MacBook White,
wink.com, spock.com, peekyou.com and yoname.com. not to enter into the inex- poor grades on the green still comes in a white plastic
pensive net-book market, a front in the past. The final casing.

Cell phone wallets in queue Nokia signs up Microsoft returns to numeric

Helsinki: The potentially
lucrative business of cell
tercard, unveiled a service
for banks, enabling them Orascom Washington: Microsoft functionality without get-
phone wallets is waiting to install payment cards has announced that its suc- ting in the user's way.
Helsinki: Nokia has
for banks and telecom op- into clients’ cell phones cessor to Windows Vista
signed up Orascom Tele-
erators to agree on each much easier than earlier, will be called Windows 7.
com Holding as a customer
other's role and possible possibly breaking the for its Internet services. Microsoft reportedly de-
revenue flow in the future. deadlock over the market Orascom Telecom had cided to abandon the nam-
Technology for paying takeoff. more than 77 million clients ing schemes of the recent
with cell phones by just It would still take at at end-June in Algeria, Pak- past in favour of the sim-
flashing them near read- least until 2010 before any istan, Egypt, Tunisia, pler numerical names of the
ing equipment in stores or wider availability of Bangladesh and Zim- Windows 3.1 era.
in public transport is phones equipped with babwe. Nokia is the first Users have come to view
ready, and consumers such technology and the handset maker to move Vista as too complicated,
have appreciated the ease financial industry and strongly into web content and a return to the numeri-
of its use in trials around telecom operators would services as growth in its cal naming scheme is meant
the world. need to agree on some traditional cell phone mar- to underscore a return to
The world's biggest pay- kind of revenue and role ket stalls. Microsoft's roots: delivering
ment card company, Mas- split.

Yahoo, AOL in due dili-

Deaf people lobby MPs over phones
Deaf campaigners fight- Ruth Myers said: "No-one deaf individuals. TAG's
gence on combination ing for equal access to the
telephone are lobbying
can participate fully in
today's fast-moving soci-
reception for MPs is being
held at Portcullis House
San Francisco: Yahoo "couple of weeks" and are MPs at a reception in par- ety without easy and af- under its campaign
Inc and Time Warner Inc's currently focused on what liament. Consortium fordable access to the "Bringing Deaf Telecoms
AOL unit are engaged in a combined company group TAG said deaf peo- telephone. "Much better into the 21st Century".
"meaningful" due dili- might look like and where ple are being held back in access has been shown to The group represents all
gence about a possible costs could be saved, said their jobs and lives be- be within grasp, but most the main UK deaf organi-
combination, but a deal is the source that was not cause phone technology is of the services that deliver sations concerned with
not imminent. Talks be- authorised to speak pub- no longer easily available it have folded because telecoms and broadcast-
tween the two sides have licly as the discussions are or affordable. Chairman they are too expensive for ing.
advanced in the past confidential.
97
 www.
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Synopsis International Free Download com.pk

Yahoo to cut at
Microsoft anti-piracy move irks China official least 1400 jobs
Beijing: A top Chinese desktop black if the soft- rights-safeguarding move lectual property and help Yahoo reported its third-
copyright official chided ware fails a validation test. taken by institutions in- customers determine that quarter net income tum-
Microsoft for launching an The move prompted law- cluding Microsoft.” But they have legal software. bled 64 per cent as the
anti-piracy tool that nags suit threats and howls of companies should "pay at- Methods to subvert the company lowered its year
users of counterfeit soft- indignation in China, tention to the methods", programme were circu- revenue guidance and said
ware with a black com- where the vast majority of Yan said. "Whether the lated on Chinese blogs and it would reduce its global
puter screen and said the computer users are be- 'black-out' method should Internet chat-rooms within work force by at least 10
company's prices were too lieved to be using pirated be adopted is open to ques- days of its launch. "Mi- per cent.Yahoo plans to im-
high. The US software versions, unwittingly or tion. Measures for safe- crosoft should be fined $1 plement further cost-cut-
giant launched "Windows not. National Copyright guarding rights also need billion," the paper quoted ting actions to reduce its
Genuine Advantage," a Administration (NCA) to be appropriate," Yan the lawyer as saying. Yan current annualised cost run
programme that turns the Vice-Director Yan Xiao- said. Microsoft has de- said Microsoft's price poli- rate of about $3.9 billion by
background of the Win- hong said his agency sup- fended the programme as a cies needed to "fit the Chi- more than $400 million by
dows operating system's ported "the measure to protect its intel- nese situation". the end of the year.

iPhone squeezes US US working ladies prefer computers

phone carriers' margins Washington: Nearly all
American women office
her computer, even if the
latter caused them pain,
workers say they like or often in the form of carpal
New York: Profits at the pected to show a drop in love this major player in tunnel syndrome, accord-
three largest US phone car- wireless profit margins their lives, even if it causes ing to the poll. Nearly two-
riers are being squeezed by when they report third- many of them pain, a study thirds spend more time
steep discounts on ad- quarter results in coming showed. But they are not with their computer than
vanced cell phones, trig- weeks, also feeling the talking about their partner, they do shopping or out-
gered by AT and T Inc's pinch from consumers family, a friend or even An online poll of more doors, eight in 10 spend
hefty subsidy for the holding off on buying add- personal trainer – they are than 2,600 US adults con- more time with the tower
iPhone. AT and T, Verizon on services like data to talking about their com- ducted by Harris Interac- and screen than do exercis-
Communications Inc and lower their phone bills in puter. tive showed that women ing, and four in 10 are with
Sprint Nextel Corp are ex- the weak economy. office workers spend nearly the computer more than
Bangladesh mobile triple the amount of time with their family.
10.7m mobile users in September users drop with their computer as they
do with their significant
That is understandable,
given that the 8.2 hours
Dhaka: The number of mo-
New Delhi: Indian mo- India said. India, the other - 9.3 hours with the spent on average by Ameri-
bile phone users in
bile telephone operators world's fastest-growing disk drive and keyboard cans at work make up the
Bangladesh fell by 310,000
added 10.07 million users wireless market and the compared with 3.6 hours largest slice of the pie chart
in September to 45.09 mil-
in September, the largest second-largest market after with their human partner. for time use on an work
lion as all three top compa-
rise since a record 10.16 China, had 315.31 million And only one in five of the day for employed persons,
nies lost their subscribers,
million subscribers signed mobile users at the end of women said she wished she aged 25 to 54, with chil-
the first time the sector re-
up in March, the Telecom September, the regulator could spend more time dren, according to the US
ported a monthly fall.The
Regulatory Authority of said. with her partner than with Bureau of Labour Statistics.
number of subscribers at
Grameenphone, mostly con- closed, will make IODA's cat-
10.7m mobile users in trolled by Norway's Telenor,
fell to 20.82 million in Sep-
MySpace Music alog of indie artists available
for streaming on MySpace
expands
September tember from 20.84 million in
August, the Bangladesh San Francisco: MySpace an-
Music, which the social net-
working giant launched a
Telecommunication Regula- nounced a partnership with month ago with major music
New Delhi: Indian mo- India said. India, the
tory Commission said. The digital music distribution labels.The San Francisco-
bile telephone operators world's fastest-growing based IODA, the Independ-
number of subscribers fell as company IODA on that will
added 10.07 million users wireless market and the ent Online Distribution
operators cut off unregis- bring more than one million
in September, the largest second-largest market tered SIM cards after the Alliance, is one of the largest
songs from independent
rise since a record 10.16 after China, had 315.31 government introduced new artists to the recently online distributors of Indie
million subscribers signed million mobile users at the regulations requiring per- launched MySpace Music. music labels along with The
up in March, the Telecom end of September, the reg- sonal details to be recorded MySpace said the agreement, Orchard, already a MySpace
Regulatory Authority of ulator said. due to security concerns. terms of which were not dis- Music partner.

Technology to adopt human rights code of conduct

Washington: US technology giants Google, ternet in nations such as China, requires them to ing topics such as democracy or Tiananmen
Microsoft and Yahoo and a coalition of human narrowly interpret government requests for in- Square.
rights and other groups unveiled a code of con- formation or censorship and to fight to min- Earlier this month, Skype, the online text mes-
duct aimed at safeguarding online freedom of imise co-operation. sage and voice service owned by auction giant
speech and privacy. The Global Network Initia- A number of US companies including Mi- eBay, acknowledged that its Chinese partner,
tive, bringing together leading companies, crosoft, Cisco, Google and Yahoo have been TOM Online, had been archiving politically sen-
human rights organisations, academics and in- hauled before the US Congress in recent years sitive text messages. Microsoft has come under
vestors, commits the technology firms to "pro- and accused of complicity in building what has fire for blocking the blog of a prominent Chi-
tect the freedom of expression and privacy been called the "Great Firewall of China." nese media researcher who posted articles criti-
rights of their users." Google has been criticised for complying with cal of a management purge at the Beijing News
The initiative, which follows criticism that the Chinese government's demands to filter Inter- daily. Internet firms contend they must comply
companies were assisting censorship of the In- net searches to eliminate query results regard- with China's laws in order to operate there.
98
 www.
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Blackberry releases touch-screen phone

Samsung re-enters US laptop market Washington: Research in presses slightly when
Motion Ltd (RIM) released touched like a typewriter
San Francisco: Diversified electronics ers as vulnerable, especially Toshiba its first mobile phone with a key. Other features of the
maker Samsung Electronics Co Ltd said it Corp, Sony Corp and Lenovo. Samsung is touch-screen. The smart- Storm include wireless
is re-entering the US computer market also coming out with models aimed at phone, the Blackberry email through high-speed
with a range of branded products that business professionals and the market for Storm, will be available 3G mobile broadband net-
build on its component supply strengths. bulkier laptops known as "desktop re- later this year through Veri- works, an HTML Web
It will introduce new ultra-light note- placements," a Samsung executive said. zon Wireless in the United browser which allows
books designed to appeal to potential Like Apple's Air, Samsung's X-Series pre- States and Vodafone in Eu- audio and video streaming
buyers of Apple Inc's ground-breaking mium lightweight notebooks come with rope, India, Australia and and SMS, MMS and IM
MacBook Air and smaller "netbook" mod- options for either a hard drive or solid New Zealand, the Canadian messaging. It also features a
els from the likes of Asustek Computer. state memory. But Samsung's X360 is Company said. media player, a 3.2-
Breaking into the crowded U.S. market priced at $2,499 and carries 128 gigabytes The Storm resembles the megapixel camera, a video
involves taking share from more estab- of flash memory, twice the 64 gigabytes iPhone but its colour touch- camera and GPS capability
lished players. The Korean electronics that comes with the Apple Air selling for screen differs in that it is along with Blackberry
maker sees other Asian brand-name play- $2,598. "clickable" - the screen de- Maps.

Japan's 'Cyberdyne' robot suit Home kidney dialysis to use HP technology

Tsukuba: A Japanese pro- comes useful only when it In a novel use of printer solution in a formula pre- healthy kidneys, rather
fessor announced he was works for people," he said technology, Hewlett- scribed by the patient's than visiting a dialysis cen-
introducing robot suits for at Cyberdyne's new office. Packard said that it has doctor. It also uses HP tre three times a week.
paralysed people, helping "I refuse any possible mili- reached an agreement with memory-chip technology to HP had previously an-
them to walk again by de- tary use of my robot suits." the manufacturer of a home monitor the mixture and nounced an agreement
tecting their next move and Cyberdyne will start leas- kidney dialysis system that ensure that the correct for- with an Irish company that
lifting their muscles. "The ing 500 units of the battery- will use some of the appli- mula is used. wants to devise a skin
time has come to introduce powered robot suit to assist cations from HP's inkjet Home Dialysis Plus, the patch for administering
this technology to the paralysed patients at hospi- printers. The dialysis sys- private company develop- medication, using HP's
world," Yoshiyuki Sankai, a tals and rehabilitation cen- tem applies "fluid manage- ing the system, says its de- inkjet system to measure
professor at Tsukuba Uni- tres. Sankai showed video ment" concepts that were vice will cause less physical exact amounts of drugs that
versity near Tokyo, an- footage of a man paralysed developed to mix and stress for patients because would be injected through
nounced at a news to the waist down standing apply different coloured they can use it every night microscopic needles. That
conference. and walking as he wore the inks, using them instead to while they sleep, in a pat- project is still under devel-
"I believe technology be- robotic limbs. mix water and concen- tern that more closely re- opment and must meet li-
trated salt and electrolyte sembles the function of censing hurdles.
YouTube’s money-minting move
You Tube added links to in control panels below You
Saudi-owned TV YouTube adds full-length
website hacked
online stores in a move
crafted to pump more
Tube videos to invite peo-
ple to visit online shops Dubai: Computer hackers
TV shows
money from the hot video- iTunes or Amazon.com to claiming to be Shiite shut San Francisco: YouTube feature enhances inset
sharing website Google buy music, books, films or down the website of Saudi- said it is adding full-length video screens by making
bought nearly two years other material related to television shows to the them larger, centring them
owned satellite channel Al-
ago in a 1.65 billion dollar snippets watched. menu at its globally popu- on pages and bordering
Arabiya, a month after Iran
stock deal. Links to online stores are lar website famous for them with virtual red cur-
reported similar attacks on
Google has bided its time making a US debut on snack-sized video snippets. tains. The enhancements
working on ways to ‘mone- videos of EMI Music artists many of its websites by
hard-line Sunnis. The web- Episodes of classic televi- come as Google delicately
tize’ You Tube without and of the Spore computer sion programmes including manoeuvres to begin mak-
alienating notoriously tran- game recently released by site of the Dubai-based
"Star Trek," "MacGyver" ing money from YouTube
sient Internet users that Electronic Arts. Such “retail channel was taken over by
and "Beverly Hills 90210" without alienating its le-
could easily switch to Hulu, links” will be gradually the hackers who displayed
will be available in a "the- gions of fans, who could
Daily Motion or other rivals added to You Tube’s library a message which warned atre view" format unveiled easily switch loyalties to
in the online video-sharing of music videos, according that "if attacks on Shiite at YouTube earlier this rival video-sharing web-
arena. ‘Click-to-buy’ links to the northern California websites continue, none of week. sites such as Hulu or Daily
are being discretely placed firm. your websites will be safe". YouTube's "theatre view" Motion.

Web technology cuts mobile calling fees

Boston: The cost of talking cell is coming leased G1 Google phone from HTC Corp bill is a 1,400-minute-per-month family
down, thanks to an increasing number of and T-Mobile also sports a Wi-Fi chip. For plan from AT&T that he shares with a
options for using Internet calling services Mark Laris, a Dallas-based nuclear engi- business partner. The new phones are ca-
on cell phones as an alternative to tradi- neer who travels the world running his pable of operating just on Wi-Fi - they do
tional cellular service plans. Nokia is one consulting business, the technology saves not necessarily have to use a cell phone
of the biggest makers of cell phones with him thousands of dollars a year on inter- carrier at all - and when you're not in a
Wi-Fi chips. Some high-profile devices are national phone bills. Wi-Fi chips and Wi-Fi "hot spot" they ring through to your
equipped with the short-range wireless Voice over Internet Protocol, or VoIP, let Wi-Fi carrier's voice mail. Still, mobile
technology, including Apple Inc's iPhone him do most of his business and personal VoIP is a fledgling field.
and some BlackBerry models from Re- calls over cut-rate phone services that
search in Motion Ltd. The soon-to-be-re- work over the Web. His only cell phone
99