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    Bewakoof Case Study

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    shikharjain10
    Bewakoof, an online apparel retailer, wanted to offer personalized recommendations to customers to increase engagement and sales. They partnered with Infinite Analytics to quickly integrate their personalization platform. Infinite Analytics was able to deploy the new personalized experience on Bewakoof's website within a week, meeting their deadline for a special anniversary campaign. As a result, Bewakoof saw smooth implementation and is already seeing increased conversions and customer engagement from the personalized recommendations.

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    Bewakoof Case Study

    Uploaded by

    shikharjain10
    2K views3 pages
    Bewakoof, an online apparel retailer, wanted to offer personalized recommendations to customers to increase engagement and sales. They partnered with Infinite Analytics to quickly integrate their personalization platform. Infinite Analytics was able to deploy the new personalized experience on Bewakoof's website within a week, meeting their deadline for a special anniversary campaign. As a result, Bewakoof saw smooth implementation and is already seeing increased conversions and customer engagement from the personalized recommendations.

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    Bewakoof, an online apparel retailer, wanted to offer personalized recommendations to customers to increase engagement and sales. They partnered with Infinite Analytics to quickly integrate their personalization platform. Infinite Analytics was able to deploy the new personalized experience on Bewakoof's website within a week, meeting their deadline for a special anniversary campaign. As a result, Bewakoof saw smooth implementation and is already seeing increased conversions and customer engagement from the personalized recommendations.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    2K views3 pages

    Bewakoof Case Study

    Uploaded by

    shikharjain10
    Bewakoof, an online apparel retailer, wanted to offer personalized recommendations to customers to increase engagement and sales. They partnered with Infinite Analytics to quickly integrate their personalization platform. Infinite Analytics was able to deploy the new personalized experience on Bewakoof's website within a week, meeting their deadline for a special anniversary campaign. As a result, Bewakoof saw smooth implementation and is already seeing increased conversions and customer engagement from the personalized recommendations.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    of 3
    At a glance
    Powered by AI
    Bewakoof wanted to provide customers with more personalized recommendations and engagement for their 3rd anniversary campaign. They partnered with Infinite Analytics to help achieve this.

    Bewakoof wanted to provide online customers with more relevant recommendations and a higher level of engagement, while also introducing a new personalized experience in time for their 3rd anniversary campaign.

    The integration was a quick and simple process done with support from two dedicated engineers from both sides. It involved sharing integration documents, testing recommendations on internal platforms, and deploying on production in under a week.

    Retail Segment

    Apparel and Accessories

    Infinite Analytics Personalization Platform


    integrated into our existing technology very
    easily, making the deployment very smooth
    and ready in time for our 3rd Anniversary
    campaign
    Prabhkiran Singh
    Founder, Bewakoof

    EXECUTIVE SUMMARY

    Keeping the bizarre interest of the young astute Indian with his new
    approach to life in mind, two young IITians thought it prudent to
    think out of the box, beyond their academic teachings to set up a

    The Challenge
    Provide customers with a more

    flagship brand termed Bewakoof. Launched on April 1, 2012 in sync

    engaging, personalized shopping

    with fool day syndrome by the two member duo of Prabhkiran

    experience

    Singh & Siddharth Munot - Bewakoof as a brand speaks out its

    Implement test and deploy in

    mind in form of creative designs on apparels as part of its foray into

    production in a matter of 1 week in

    online apparel retailing to begin with.

    advance of the

    3rd

    anniversary

    Increase in conversions & AOV

    THE CHALLENGE
    Solution
    Integration with the Infinite Analytics

    Wanting to showcase its breadth of merchandise while offering

    Personalization Platform

    users a personalized shopping experience, Prabhkiran recognized

    Results

    that Bewakoof required a solution that would deliver on the brand

    Deployment in production in less

    promise while avoiding costly, cumbersome integration processes

    than a week with the support of one

    that would take up IT resources. In his search for a partner,

    dedicated engineer from both sides

    Prabhkiran stipulated two requirements:

    Access to real-time dashboard gives


    precise and immediate numbers

    Provide

    online

    customers

    with

    more

    relevant

    recommendations and higher engagement

    Introduce this new personalized experience in time for the


    3rd Anniversary campaign

    We

    THE SOLUTION
    We started working with Infinite Analytics not only because they had
    cutting edge technology, but also they shared our cutting edge
    philosophy. Infinite Analytics uses a multi-dimensional approach to
    personalization. One of the key benefits over other solutions is that the
    implementation for Infinite Analytics customers has been anywhere
    from 4 hours to two weeks because it doesnt rely solely on historical
    data.

    The Infinite Analytics Platform has been engineered


    for simplicity. This makes it easily deployable across any
    platform - online, offline or mobile.
    Puru Botla - CTO, Infinite Analytics
    Faced with a tight, one-week timeline to be ready for the 3rd
    Anniversary, Infinite Analytics worked with the Bewakoof team to
    rapidly implement IA Personalization Platform on www.bewakoof.com
    The integration is a quick and simple process and was done with the
    support of 2 dedicated engineers from both the sides:

    Integration Document was shared with Bewakoof Tech team

    IA Consumed Product Catalog Feed and began testing quality

    of Bewakoof Recommendations on IA Internal test platform

    IA Personalization platform was integrated on Bewakoofs


    internal test and staging platform

    Latency, Quality of Recommendations and reporting is tested


    on the test and staging platforms

    Recommendations & Personalization is implemented on


    production
    2

    Infinite Analytics not


    only delivered in one
    week but has already

    THE RESULTS
    The

    timely,

    efficient

    integration

    with

    the

    Infinite

    Analytics

    Personalization Platform resulted in smooth implementation on test


    and eventual deployment on production in less than a week.

    started driving
    conversions and customer
    engagement.

    Prabhkiran Singh
    Founder, Bewakoof

    MOVING FORWARD
    Bewakoof and Infinite Analytics to work together on new and innovative
    ways to delight their customers with a personalized shopping
    experience. The partnership is growing stronger with enhancements
    and new features to the implementation in the pipeline.

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