CHAPTER-I

1. INTRODUCTION AND DESIGN OF THE TRAINING

1.1 INTRODUCTION
Coir, popularly known as the Golden Fiber is a natural fiber extracted from
fibrous husk of the coconut shell and is used to make a wide range of products such as
ropes, mats, mattresses, baskets, brushes, brooms, etc. Nature's wonder fiber is extracted
from the protective husk of the Coconut. This golden fibre is spun into a breath-taking range
of textured yarn and woven into a spectrum of colorful floor coverings A major portion of
the coir in the form of coir pads is sprayed with rubber latex which bonds the fibre together
to convert it in the form of rubberized coir.
The preparation of coir is a lengthy process. The coconut husk is immersed in the
water for about a month. The softened husk then is beaten to separate the fiber from the
husk. This is then woven for making yarn, known as coir. While 50 per cent of coconut husk
is used for making coir, the remaining share is used as a fuel in the rural areas.

1.2 THE GLOBAL COIR TRADE

Currently, the worldwide production years coconut fibers, about 350,000 tons
(MT). But even in the top two producers in the world, India and the process in Sri Lanka,
approximately 90% of world production of coconut-fiber composite, this is entirely
renewable energy, local coir mill only part of the straw on orders, more or less throughout
the year as waste during coconut processing.
The traditional use of renewable and sustainable carefully prepared and lids, brooms
and brushes, door mats, carpets, mattresses and other materials, often in the form of rubber
and coconut Mats. In the years 1980 and 1990 world exports of coconut, reduced by nearly
half, as west consumers shifted to synthetic fibers and foams. Then, in 1990, rapidly rising

domestic demand in India more than doubled production in the world, the only Indian coir
industry. Finally, in 2001, the Chinese demand for coconut, a growing market for coconut
products, erosion control, and distribution of primary and coconut peat substitute in
horticulture production, and keep the pressure on world prices. On the other hand, another
case of the growing countries like the Philippines, Thailand and Vietnam's growing IT
production and export of coir. These changes were seen in the international trade in coconut.
Historically, Sri Lanka is the world's leading exporter of various types of fibers, while India
exports mainly value-added products - History, blankets and carpets.
Although approximately 80% of world production in 1990 for the growth of exports
in the Indian domestic market share of less than 40%. Global trade volume of coconut fiber,
the added value products - yarn, blankets, and carpets - and coir pith is now approximately
140 million U.S. dollars per year, India and Sri Lanka each accounted for about $ 70 and $
60,000,000 of that amount.
In Sri Lanka, coconut-related exports constitute 6 percent of the agricultural exports
more than 1% of total exports and 0.35 percent of GDP. Moreover, grinding coconut and
value, especially spinning and weaving are the main employers in the region, particularly in
rural southern India and Sri Lanka coast.
They use 500,000 people, many of whom work part-time. Nevertheless, productivity
is generally difficult. The challenges facing the industry is to expand sustainable markets for
different renewable energy and its role as employer of the rural poor. This may mean that
the manufacturer innovation to the consistency of product improvement and in particular the
development of new applications - with customers in the importing countries. Business,
government and research institutions working on the challenges of multilateral projects
around the world - for example, where the world can be beneficial to all parties involved.

1.2 COIR INDUSTRY IN INDIA:

The State of Kerala also known as the Land of Coconut is the largest producer of
coir in India. It accounts for more than 75 per cent of the total production.
Coir industry in the state provides employment to around 4 lakhs persons of which
3.25 lakhs are women. India accounts for more than two-thirds of the world production of
coir and coir products. It is an important cottage industry contributing significantly to the
economy.
Indian coir industry is an important cottage industry contributing significantly to the
economy of the major coconut growing States and Union Territories, i.e., Kerala, Tamil
Nadu, Andhra Pradesh, Karnataka, Maharashtra, Goa, Orissa, Assam, Andaman & Nicobar,
Lakshadweep, Pondicherry, etc. About .5.5 lakhs persons get employment, in this industry.
The exports from this industry are around Rs. 70 crores. Hence, there is scope for growth of
coir industry.
The Coir Industry in India has a strong position in the export orientation since the early
days, when trade was dominated by European companies. At the beginning of the
independence of the local trade in the hands came a turning point in the history of the
coconut industry in India. Structures of production and relations have changed
significantly.
The pattern of exports and product mix has changed. The level of fiber and yarn
exporter, India is an exporter of goods with added value. This in turn led to a significant
change in total volume and value of exports.
During the year 1950 the average export volume dropped to 73,200 tons per year. In
1960 the export volume decreased to 62 300 tonnes per year. It's back to 45 700 tonnes per
year continue in the 1070s and 26 700 tonnes in 1980.From an average annual export
realization of Rs.80 million in 1950 was Rs.120 million in 1960, one million Rs.210
3

Rs.300 million in 1970 and 1980. Until the mid-90s was Rs.1, 710 million in sales to Rs.
3,400 million in 2003. During the Seventh Plan period, encouragement has been given for
expansion of home market through publicity and advertisement, product diversification,
adoption of new technology, research and development, training for artisans, including
women and social welfare measures for coir workers, most of them are SC/ST and women.
The Eighth Plan programmes for coir industry increased the utilization of coconut husk
for production of coir fibre, growth of the domestic market, strengthening the research and
development activity to find out the uses of coir fibre especially in the areas of geo-fibre,
cement and gypsum polymer development, acquiring of new technology like PVC-tufted
coir products and etc.,

The development programmes so far undertaken aimed at revitalization of coir

cooperatives, improvement in quality and products diversification.
Efforts were also made for exploring wider export markets for coir and coir products.
Judged from the increase in production and employment, the progress has been rather slow
and exports in physical terms have remained more or less static.

Emphasis has been given devices/equipment/machinery through R&D to reduce

drudgery and to improve productivity of coir workers. Development of improved variety of
rats and looms would help in improving the production of coir yarn spinning, coir mets,
etc. In order to boost exports, the scheme of cooperative publicity/programme in the export
markets which was started in the Seventh Plan would be continued.
India accounts for more than two-thirds of the world production of coir and coir
products. Kerala is the home of Indian coir industry, particularly white fibre, accounting for

61 per cent of coconut production and over 85 per cent of coir products.

2.7 PRODUCT PROFILE:

COIR FIBRE:

Coir Fibre is manufactured from matured coconut husk that is soaked, crushed, combed and
dried. Usage: In the manufacture of ropes and door mats.
CURLED COIR:

Coir Fibre is cleaned with hackling machine and the cleaned hackled fibre passes through
the twisting machine and the coiled fibre is framed. The same twisted fibre is bundled into required
weight. Curled coir is used for mattresses.

HUSK CHIPS & COIR YARN:

Husk Chips are ideal for mulching and for Orchid cultivation. Coconut husk chips are
100% organic and made from a renewable resource. It is a by-product of the coconut harvest.
Coconut Husk Chips holds moisture up to 7 times of its weight, it lasts for several years, its
durable. Coconut Husk Chips are a stable carbon source, has excellent drainage, has
outstanding the water and nutrient holding capacity and guards against mold and fungus
problems. It has been used successfully as a potting medium for orchids, potted plants, roses,
tropical plants and hydroponics growing.
COCO PEAT:

After extraction of Fibre the husk waste is hot air dried and compacted by machine to
make Coco Peat. Usage: Widely used in Farms Horticulture Landscaping Home Gardening

CARPET UNDERLAY:

Carpet underlay is a lining used under carpets to give cushioning effect. It is used for
Auditoriums, Offices and drawing rooms. It can also easily be cleaned. Underlay acts as a
"shock absorber" between your new carpet and the floor. Provide luxury and comfort *
Protect & Prolong the life of your carpet * Help your carpet to look better for longer *
Provides excellent sound insulation * Provides excellent heat insulation.
COMFORT PRODUCTS:
LUXURY AND ECONOMY PILLOW
COIR ON CUSHIONS
COIR ON BOISTERS

COIR ON HOISTERY
RUBBERIZED COIR MATTRESSES:
The mattresses are the main product manufactured:
PLATINUM:
Rubberized Coir Block with suitable PU Foam on the top and bottom reinforced side walls and
covered with foam and fabric superior satin mill cloth.

Density : 80 gm / dm3;
Size : Any size
Thickness : Up to 8 inches
DIAMOND :
Rubberized Coir Block with suitable PU Foam on top side and covered with foam and
fabric superior satin mill cloth.
Density : 80 gm / dm3;
Size : Any size
Thickness : Up to 8 inches
GOLD :
Rubberized Coir Block with suitable PU Foam on top covered with attractive superior
satin mill cloth.
Density : 80 gm / dm3;
Size : Any size
Thickness : Up to 8 inches
SILVER:
Rubberized Coir Block with suitable PU Foam on top covered with attractive jacquard cloth.

OBJECTIVES OF THE TRAINING

 To know about various process in coir industry.

To gain practical knowledge about the functions of various departments, in the
organization.

SCOPE OF THE TRAINING

The training highlight the activity is , which involved in the entire coir product in PSG
Pvt ltd . this training covers the entire process like Purchase, Production, Marketing, Finance
and HR

COMPANY PROFILE

ABOUT THE COMPANY

PRADEEP EXPORTS Coimbatore is situated about 40 kms away from the cotton
city-coimbatore- in Tamil Nadu, India. Which very near to the hosiery town, TIRUPUR.
Pollachi is easily accessible by road, rail and air.
PRADEEP EXPORTS- Over three decades gained experience in Coconut
Plantation and its products. The firm has specialized in Coconut and Coir Products, which
was started in 2006 by Mr. Devaraj. In the initial stage the company produced Coir fibre
only.
Mr.P.Suresh kannan, the Managing Director of PRADEEP EXPORTS has visible
various technically advanced countries and he learned innovative ideas and he implemented
in his farm. Besides, the group is having a unit in the style and name of PRADEEP
EXPORTSChilaw, Srilanka and producing value added Coir and Coconut Products.
The concern has branches all over the main cities in India. The cities are
located in Bangalore, Vijayawada, Coimbatore, Madurai, chittur, Chennai and Kerala.

MISSION OF THE COMPANY

To be the preferred producer to the basic needs of the market by providing
10

product of outstanding value through the adoption of the global standards.

Increase confidence in production system.
Increase revenue and market share obtained through

flexible and fast

response to market opportunities

Increase effectiveness in the use of organization resources to enhance
customer satisfaction
VISSION OF THE COMPANY

To satisfy the customer needs and wants

To be the perfect manufacturer to the basic needs of the market.
To maintain the quality of the product.
To maintain a global standard in the market.
To increase the profit
To increase market share.
To satisfy the workers by giving bonus, salaries.
To maintain the quality of the product.

PROFILE OF THE COMPANY

Name of company
Location

:
:

PRADEEP EXPORTS
237/2, Koduvai Road,
Nagarakalanthai,
Dhasanaickenpalayam (po),
Jakkarpalayam (via),
Sulr (Tk)), Coimbatore 642202.

Managing director
Raw materials
Product manufactured

:
:
:

11

Mr.P.Suresh kannan
Curled coir
Coir products like mattresses,

Pillows and cushions

: 55
: 2006
: Private sector
: SBI ,ICICI bank, Pollachi.
: Six
: Bangalore, chittur, Chennai, covai,
Madurai, Vijayawada.
: Kurl-on Duroflex, Retroflex.
: North America, South America,
Europe, South East Asia, Africa,
Mid East, Western Europe,
info@pradeepexports.com

Number of employees
Year of commencement
Sector
Banker
Branch
Branches

Competitors
Export Details
.
Email id

FACTORY DETAILS

Factory Size (Sq.meters)

QA/QC
Number of R&D Staff
Number of QC staff

1,000-3,000 square meters

In House
Less than 5 People
5 10 People

:
:
:

12

MILES STONES
AWARDS / RECOGNITION

RAJIV GANDHI NATIONAL QUALITY AWARD 2001

Coir-on Foam Products have been awarded the prestigious Commendation
Certificate of Rajiv Gandhi National Quality Award 2001, evaluated by the experts of the
Bureau of Indian Standards, Government of India. Further the Arch of Europe International
Award was also received subsequently.
QUALITY POLICY / PROCESS
The company grew up and has been recognized as an ISI Certification and achieved
the product BIS license as per IS: 8391/87 during 2001 for the quality products. The team
further activated and developed the industry and obtained International Organization of
Standardization (ISO: 9001/2000) in May 2002.

13

ORGANISATION CHART

GENERAL
MANAGER

PRODUCTION

PERSONAL

PURCHASE

DEPARTMENT

DEPARTMEN
T

DEPARTME
NT

PRODUCTIO
N

PERSONAL
MANAGER

ADMINISTRATI
VE
DEPARTMENT

PURCHAS
E

A/C
DEPT

MANAGER
PLANT
SUPERVIS

ACCOUN
T

OPERATOR

GENERATO
R
OPERATOR

DESPATCH
&

INCHARGE

STORES
INCHAR

BOILER

TAILORING

STORE
S

14

SALES &
MARKETING
DEPARTMNET

SALES
MANAGER

DEPOS

Plant layout
It refers to the specific arrangement of machines and tools in order to secure maximum
possible output of good quality at the lowest cool of production it means keeping similar
machines are similar operations at one location here machine will be arrange according to
their functions. It also called as functional layout.
Plant location
A plant is a place where men, materials, money, machinery, equipment etc., are
bought together for manufacturing products.
In this concern plant located in the rural area of kallipalayam puthur. They provide
employment opportunity for the rural area people.
Company want manpower . workers know the condition of product quality whether
coir highly heated or medium level of quality.

15

DEPARTMENTS IN THE ORGANISATION

PURCHASE DEPARTMENT
Purchase means to obtain ownership of a security a or other asset in exchange
for money or value.
A vital aspect of this role is ensuring stock arrives on time and to the right
quality.
The purchase function has been considered as one of the most important function in
the industry. It is duty of the purchase manager to place the orders, receive the goods and
reissue to the next department. The middleman is a person who bridges the gap between the
company suppliers of the raw materials. The function of the purchase department is to
obtain right quality and quantity of raw materials at the right time. It should describe the
requirement of the raw materials with specification and placing purchase orders. The
purchase is done both on cash as well as on credit basis. Purchase department plays an
important role in the business, this department deals with purchasing of raw materials and
providing orders for their raw materials suppliers based on the orders they buy the raw
materials from the suppliers.
The purchase order is then issued to the suppliers. After the materials have been
supplied by the suppliers, these materials along with bills are sent to the stores, where they
maintain records for various parameters associated such as the quantity obtained, price
respondents, order level etc. Whenever the raw materials are required by the production
department they issue internal requisitions to the stores to supply the materials.
16

They check if the materials ordered have been received correctly. The price, quantity
and quality are also checked to ensure that all of these are up to the standard of required. If
any dissatisfaction is noted in the quantity of the raw materials they are returned to the
suppliers. They direct the accounts department to make the payment accordingly.
PRODUCTION DEPARTMENT
Production is the process or procedure developed to transform a set of input elements
like men, materials, capital, and information products and services improper quality, thus
achieving the objective of an enterprise.
Production is nothing but it is an act of transformation. Inputs are processed and
transform into some output. It is nothing but creation of activity to the output.
The main objectives of production process are
1. Manufacturing the desired quantity and quality of goods and service.
2. Optimum use of resources at optimum cost.
Rubberized coir industry is technically intensive, Automatic machinery is used in the
different process of manufacture. Maintenance operations are carried out on every 15 days.
During power cut generator with 125 KVA is operated to carry on production without
interruption.
SEWING SECTION/ SCREENING SECTION
Belt Conveyer
:
Raw materials are carried through belt Conveyer
Main object
:
remove the unwanted fiber in Coco pith
Use
: After sewing only 20% wetness is removed, sewing section is
running by 30 watts power.
17

PRODUCTION SYSTEM
Production system in COIR is the process of converting raw materials into coir products
like mattresses, pillows and cushions. For the production of mattresses, pillows, cushions
first they make the curled coir or coir-fiber into the sheets.

PROCESS FLOW CHART

Compounding
of latex
rubber by
mixing plant.
One mix is
the control
unit

UN- Twisting coils at

the sheet plant

18

Uniform spraying
of compounded
latex rubber

Sheet making

Moisture is removed from the

coir rope

sheet cutting
and sheet
setting for
desired
dimension

heating
chamber at
120 c

Vulcanizing at 120
c

Hydraulic pressing at
120 c for 10 minutes

Dispatch

Passing
through

Uniform
spraying of
latex rubber

Labelin
g&
packing

Cloth coir
stitching

Uniform
spraying of
compounde
d latex
rubber
Final cutting of bale
blocks to the
desired length and
width

Furnishing
cushioning

According to size, the pressed sheets are cut to from mattresses, pillows and cushions.
The final process in the production is finishing. In the finishing work they are stitching over
the mattresses and pillows and cushions. In the sales order department, they are selling the
products through sales depot.

PRODUCTION PROCESS
CURIED COIR
19

SHEETS

PRESSING

CUTTING

FURNISHING

FINISHING

SALES

QUALITY CONTROL
The duty of the quality controller is to check the purchased raw materials are good
quality. If the purchases of raw materials are not good quality it will rejected.
The quality controller is involved in production and purchase department. The quality
controller checks quality and quality or raw materials.
Pith was kept in low pounds of 250/kg. it was kept in cool condition in 23 A/C room of
the 6 week, used sodium & potassium is added to the pith.
Exporting coir piths packed and stored in a separate rack and exported after 6 months.
Quality control department is mainly used to maintain quality and control the damages and
wastages. Quality controller steps taken to make sure that a companys products are of

20

sufficiently high quality.

The level next to the production manager consists of:
(i)
Plant Supervisor
(ii)
Boiler Operator
(iii) Generation Operator
(iv)
Furnishing In Charge
(v)
Dispatch IN Charge
(i)Plant Supervisor:
He supervises the various processes done in the sheet plant.
(ii) Boiler Operator:
He ensures that the working condition is the good. He does the switching on and off
of the boiler machine.
(iii) Generator Operator:
He ensures that the working condition is the good. He does the switching on and off
of the generator.
(iv) Furnishing in Charge:
He does on over a supervisor of the various processes done in the furnishing
Section.
(v)Dispatch in Charge:
His duties include the supervision of his sub-ordinates who are involved in dispatching
the finished goods to appropriate destination. The supervisors assign appropriate duties to
each of these workers and they take steps to complete in the scheduled time

21

DE- Fibering process

CRUSING COCONET HUSK IN

MOTORIZED CRUSHER

PUTTING CRUSHED HUSK IN A

BEATER CUM MESH

COMBING THE FIBRE OUT AND THE

REMANING PART THAT IS COCOPEAT IS
GETTING SEPARATE AND BEING COLLECTED
IN A TRILER THROUGH THE HELP OF A
CONVEYER

22

THE MANUFACTURING PROCESS

HARVESTING AND HUSKING
Coconuts that have ripened and fallen from the tree may simply be picked up off
The outer layers covering the coconut seed are processed and spun into fibers
commonly known as coir.
Coconuts still clinging to the 40-100 ft (12-30 m) tall trees are harvested by human
climbers. If the climber picks the fruit by hand, he can harvest fruits from about 25
trees in a day. If the climber uses a bamboo pole with a knife attached to the end to
reach through the treetop vegetation and cut selected coconuts loose, he can harvest
250 trees per day. (A third harvesting technique, in which trained monkeys climb trees
to pick ripe coconuts, is used only in countries that produce little commercial coir.)
Ripe coconuts are husked immediately, but unripe coconuts may be seasoned for a
month by spreading them in a single layer on the ground and keeping them dry. To
remove the fruit from the seed, the coconut is impaled on a steel-tipped spike to split
the husk. The pulp layer is easily peeled off. A skilled husker can manually split and
peel about 2,000 coconuts per day. Modern husking machines can process 2,000
coconuts per hour.
23

RETTING :
Retting is a curing process during which the husks are kept in an environment that
encourages the action of naturally occurring microbes. This action partially decomposes the
husk's pulp, allowing it to be separated into coir fibers and a residue called coir pith.
Freshwater retting is used for fully ripe coconut husks, and saltwater retting is used for green
husks.
For freshwater retting, ripe husks are buried in pits dug along riverbanks, immersed in
water-filled concrete tanks, or suspended by nets in a river and weighted to keep them
submerged. The husks typically soak at least six months.
For saltwater retting, green husks are soaked in seawater or artificially salinated fresh
water. Often this is accomplished by placing them in pits along riverbanks near the
ocean, where tidal action alternately covers them with sea water and rinses them with
river water. Saltwater retting usually takes eight to 10 months, although adding the
proper bacteria to the water can shorten the retting period to a few days.
Mechanical techniques have recently been developed to hasten or eliminate retting.
Ripe husks can be processed in crushing machines after being retted for only seven to
10 days. Immature husks can be dry milled without any retting. After passing through
the crushing machine, these green husks need only be dampened with water or soaked
one to two days before proceeding to the defibering step. Dry milling produces only
mattress fiber.

24

DEFIBERING :
Traditionally, workers beat the retted pulp with wooden mallets to separate the fibers
from the pith and the outer skin. In recent years, motorized machines have been
developed with flat beater arms operating inside steel drums. Separation of the bristle
fibers is accomplished by hand or in a machine consisting of a rotating drum fitted
with steel spikes.
Separation of the mattress fibers from the pith is completed by washing the residue
from the defibering process and combing through it by hand or tumbling it in a
perforated drum or sieve. (Saltwater retting produces only mattress fibers.)
The clean fibers are spread loosely on the ground to dry in the sun.

25

FINISHING:
Bristle fibers that will not immediately be further processed are rolled and tied into
loose bundles for storage or shipment. More mechanized producers may use a
hydraulic press to create compact bales.
Similarly, mattress fibers may simply be baled with a hydraulic press. However, if
more processing is desired, the fibers are combed with mechanical or manual
carding tools, then loosely twisted into a thick yarn (wick), and wound into
bundles. Later, the wick can be re-spun into a finer yarn. Techniques vary from
simple hand

spinning to use of a hand-operated spinning wheel or a fully

automated spinning machine.

Depending on its intended final use, the yarn may be shipped to customers, or
multiple strands may be twisted into twine and bundled for shipment. Both
traditional manual techniques and newer mechanical methods are used to braid
twine into rope and to weave yarn into mats or nets.
For some uses, such as upholstery padding, bristle fiber is loosely spun into yarn
and allowed to rest. Then the fibers, which have become curly, are separated.
These fibers are lightly felted into mats that are sprayed with latex rubber, dried,
and vulcanized (heat treated with sulphur).

26

PERSONNEL DEPARTMENT:
personnel department is that part of a management process which isprimarily
concerned with the human constituents of an organization. Personnel manager is a person
who taken care of the human resources of the organization. This department is headed by the
personnel manager. He employs assistant depending on the density of the work.
They have various responsibilities such as
This department is headed by the personnel manager. He employs assistant depending
on the density of the work.
They are also involved in the preparation of the wages for the workers inspector of
factories records. The inspector of has mentioned some standards which are to be
followed by the factories. The personnel department also

maintain regarding these

standards.
The personnel department is also involved in maintaining the insurance policy details
of the employees.
It has been suggested that people involved in the organization to be selected to
Implement the system successfully and it is said that the required staff should be
selected and trained before implementation of plan.

27

FINANCE DEPARTMENT
The finance department of a business takes responsibility of organizing the financial and
accounting appropriate and the provision of financial information departments includes.

Finance means:
The science of the management of money of other assets.
The management of money banking investment and credits.
The supplying of funds or capital.
Finance is the life blood of the business finance department is under responsibilities of
finance manager. Initially
The finance department is headed by the finance manager. The finance manager may
employee assistance depending on the density of the work.
The main duty of this department is to administrator the day routines. They also
administrator the correspondence with other customers, the details regarding the
supply of raw materials with the suppliers and about the finished goods etc. the
finance department has controlled over the accounts department and stores.
This department maintains records such as the cash book, register, purchase register,
journal register and also the ledger like the general ledger creditors and debtors
ledger.
The stores department is needed by the stores in charge. The various duties of this
department include the receiving of raw materials, issuing the raw materials to the
production department.
This department also checks if the quantity and quality of the raw materials received
is up to the standard. After making a check the report is submitted to purchase
department. They also prepare a report showing about the money financed by the raw
materials after needed things etc, at the end of the year.

28

HUMAN RESOURCE DEPARTMENT:Personnel (or) HR functions of Harish coconut products private Limited.
The major functions of personnel departments in this concern are.

Recruitment
Training
Attendance maintenance
Wages and salaries Administration

RECRUITMENT:The above functions the recruitment function is under the control of managing
director. He is the person who has the right to appoint right person in the right job.

29

TRAINING:Proper training is given to the employees at their initial stage.

ATTENDANCE MAINTENANCE:Attendance is maintained for all employee doily.
WAGES AND SALARIES ADMINISTRATION:The concern gives salaries & wages to staff and labours on 10 th of every month
regularly. The total amount of salary and wages does not exceed Rs. 6 lakhs at any time till
now.

SALES AND MARKETING DEPARTMENT

The work force deputed in the sales section is hardly 2 persons and the markets for
the same is local and are in the verge of exporting. The sales will be affected to any person or
institution or company as the case may be either directly or through authorized agents.
Marketing is analysis organization and controlling in the products customers with a
view to satisfy the needs and wants of the customer profit. Marketing includes both place and
regions in which buyer secures are free competitions with one another.
The goods that are manufactured in the head office are sent to the depots/branches. It
is sent to the various distributors. From the distributors these goods are sent to the dealers
and from them they reach the customer. Direct sales takes place in head office and in all of
its branches too.
The sales and the marketing department is responsible for taking measures to improve
the sales. The advertisements about the product are given in all the media.
At the end of the each year the account of all the branches are combined to arrive at
the next profit. The accounts department does this. The sales and marketing department
decide the ways in which the quantity of the sales can be increased to increase the profit.
Coir on concern has its own transport vehicle for the purpose of transportation of
goods and also the finished products. The raw materials such as load are available nearer the
30

concern. Within movement they are able to transfer the load to the company. So the concern
has its own vehicle. By this, the company can solve the transportation charge and also they
save the time while arranging other private vehicles.
And also they can withhold the cost of product by this expense. The vehicles are used
to transport the finished goods, to their own branches they are not having the situation of
depending upon other private vehicle.
SALES
NETWORK
INPUTS

DEALERS

HEAD OFFICE

DIRECT
SALES

CUSTOMER
S

CUSTOME
RS

The sales and marketing department of COIR-ON involves in selling the COIR-ON
foam products through the sales depot/branch.
The branches of this concern are all over the main cities in India. The cities where the
branches on this concern located are Bangalore, Vijayawada, Chennai and Madurai. The
mattresses and pillows made by this company are sold to the branches and to private
agencies.

The department also takes promotional activities like giving advertisements in major
media like news papers, television and local level advertisement-wall paper, paintings etc.
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4.

MY LEARNING AND EXPERIENCE DURING INDUSTRIAL TRAINING

Learning makes a man to learn many things. From the 30 days of my industrial training I
learnt the following :

OBSERVATION / WORK DONE

LEARNINGS
In this department I have come to know
that it is the duty of the purchase manager

PURCHASE DEPARTMENT

to place the orders, receive the goods and

reissue to the next department. The function
of the purchase department is to obtain
right quality and quantity of raw materials
at the right time.
It was interesting day where I have to know

PRODUCTION DEPARTMENT

about production process. I had a practical

training about the manufacturing process.

FINANCE DEPARTMENT

In this department the finance manager will

administrator the day to day routines.

HUMAN RESOURCE DEPARTMENT

The above functions the recruitment

function is under the control of managing

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director. He is the person who has the right

to appoint right person in the right job.

5. SUGGESTIONS AND CONCLUSION

5.1

SWOT ANALYSIS

STRENGTH :
The company has taken effective process to maintain the qualities of product.
The management keeps a good co-operation with the employees. It gives lot of
welfare measure to the company.
100 % capacity utilization.
The team work is also carried by all the department in this organization.
The main strength of the company is that it has supplied high quality coir-on
mattresses to its buyer at correct time.

WEAKNESS :
Lack of training to the employees for operations of machinery.
The weakness of the company can be noticed as the migrating employees.

OPPORTUNITY :

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 The opportunity of the company is that must import machinery so that it can
improve its production.
They can provide value added services to the society.
They can give extra offers to the buyer.
The company can give health insurances to its employees.

THREATS :
The threat of the company is the price of machinery.
The price of required raw materials is increasing day to day.
Doing the changing policy the company cannot maintain its standard.

5.2 CONCLUSION
The inplant training in various departments has helped us a lot to gain practical
knowledge on where use spheres of company administration, we are able to realize the
importance of training about various problems that normally arise in various departments and
the strategies that could we adopted to prevent and solve those problems.

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