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    M01-TM-Konsep Dasar Pemasaran Digital

    Uploaded by

    Vienka Rara Chandra
    Digital marketing is a new way for marketers to explore content and connect with customers using the power of the Internet. It drives demand creation and satisfies demand in new ways by enabling the exchange of currency and attention for value. Digital audiences can be segmented precisely and the digital sphere is almost completely measurable. The key aspects of digital marketing involve thinking, creating, engaging, retaining, and optimizing - which includes researching, planning, building assets and content, driving traffic, growing relationships, analyzing performance, and improving campaigns.

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    M01-TM-Konsep Dasar Pemasaran Digital

    Uploaded by

    Vienka Rara Chandra
    113 views21 pages
    Digital marketing is a new way for marketers to explore content and connect with customers using the power of the Internet. It drives demand creation and satisfies demand in new ways by enabling the exchange of currency and attention for value. Digital audiences can be segmented precisely and the digital sphere is almost completely measurable. The key aspects of digital marketing involve thinking, creating, engaging, retaining, and optimizing - which includes researching, planning, building assets and content, driving traffic, growing relationships, analyzing performance, and improving campaigns.

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    Digital Marketing

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    Digital marketing is a new way for marketers to explore content and connect with customers using the power of the Internet. It drives demand creation and satisfies demand in new ways by enabling the exchange of currency and attention for value. Digital audiences can be segmented precisely and the digital sphere is almost completely measurable. The key aspects of digital marketing involve thinking, creating, engaging, retaining, and optimizing - which includes researching, planning, building assets and content, driving traffic, growing relationships, analyzing performance, and improving campaigns.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    113 views21 pages

    M01-TM-Konsep Dasar Pemasaran Digital

    Uploaded by

    Vienka Rara Chandra
    Digital marketing is a new way for marketers to explore content and connect with customers using the power of the Internet. It drives demand creation and satisfies demand in new ways by enabling the exchange of currency and attention for value. Digital audiences can be segmented precisely and the digital sphere is almost completely measurable. The key aspects of digital marketing involve thinking, creating, engaging, retaining, and optimizing - which includes researching, planning, building assets and content, driving traffic, growing relationships, analyzing performance, and improving campaigns.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    of 21

    1 – Konsep Dasar Pemasaran Digital

    Objectives

    After completing this lesson,


    you will be able to explain
    basic concepts about digital marketing
    Contents

    What is digital marketing?


    The TCERO model for digital marketing
    Digital marketer
    Why Digital Marketing?

    No marketing strategy is
    complete
    IF
    it doesn’t incorporate
    digital strategy and expression
    Marketing

    The creation and satisfaction of


    demand for product or service
    If all goes well,
    this demand should translate into sales and, ultimately, revenue

    “The science and art of exploring, creating, and delivering value to


    satisfy the needs of a target market at a profit. Marketing identifies
    unfulfilled needs and desires. It defines, measures and quantifies the
    size of the identified market and the profit potential.”
    (Dr. Philip Kotler)
    Digital

    “A participatory layer of all media that


    allows users to self-select their own experiences,
    and affords marketers the ability to bridge media, gain feedback,
    iterate their message, and collect relationships.”
    (Bud Caddell)

    A new way of exploring content (for users) and


    connecting with customers (for marketers)
    Digital Marketing

    Digital marketing vs “traditional” marketing?


    Both aim to keep customers and stimulate sales in the future
    Digital Marketing

    Digital marketing drives


    the creation of demand by using the power of the Internet
    and satisfies this demand in new and innovative ways.

    Digital marketing enables


    the exchange of currency
    and the exchange of attention for value.
    The Power of Digital Marketing

    The audience can be


    segmented very precisely

    The digital sphere is


    almost completely measurable
    Digital Audiences
    Think

    Research, plan and strategize for organizations,


    brands, and campaigns
    Create

    Build beautiful, highly functional assets and


    content for those brands and campaign
    Engage

    Use channels to drive traffic to those assets


    and build relationships with customers.
    Retain

    Use channels to
    offer consistent value and
    grow long term customer relationships.
    Optimize

    Track and analyze to understand


    how assets and campaigns are performing

    Derive insight to improve and test assets and


    campaigns
    Question & Answers

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