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    Blake Wetzel

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    Blake Wetzel
    Resume

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    © All Rights Reserved
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    Blake Wetzel

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    Blake Wetzel
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    Resume

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    Resume

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    115 views1 page

    Blake Wetzel

    Uploaded by

    Blake Wetzel
    Resume

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    of 1

    Blake

    Wetzel
    bwetzel@smu.edu blakekwetzel@wordpress.com Twitter: @blakewetzel

    EDUCATION
    Southern Methodist University, Meadows School of the Arts
    Bachelor in Communication Studies
    Minor: Journalism
    Cumulative GPA: 3.67/4.0
    IES Paris Business & International Affairs

    Dallas, TX
    May 2016

    Paris, France
    Fall 2014

    Relevant Coursework: Strategic Communications, Digital Journalism, Communication Research & Metrics, Public
    Speaking in Context, Principles in Public Relations, Social Innovation, Reporting I and II

    WORK EXPERIENCE
    Tyler Barnett Public Relations
    Los Angeles, CA
    PR Intern
    Summer 2015
    Served as the primary intern for multiple lifestyle, health, beauty and technology clients
    Drafted and finalized a number of press materials on behalf of clients (e.g. pitch letters) and directly pitched
    journalists, editors and producers
    Conducted extensive research including media research, SEO analyses and media audits
    Leveraged social media websites (e.g. Twitter and Facebook) through content creation, blog posts,
    engagement and targeted demographic research on behalf of clients
    Yogurtland
    Orange County, CA
    Marketing Intern
    Summer 2014
    Helped prepare Yogurtland corporate stores and franchises for Grand Openings by creating mailers, flyers
    and posters with Adobe Illustrator and InDesign
    Worked directly with Huntington Beach corporate store to increase promotional activities especially through
    Huntington Beach State Junior Life Guard event
    Assisted in the preparation and execution of Yogurtlands 300th store opening
    Generated social media content for various stores through Sprout Social
    The Coca-Cola Company
    Student Brand Ambassador
    Informed the SMU community of various Coca-Cola products by hosting on-campus events
    Encouraged the student body to participate in social media product competitions

    Dallas, TX
    Fall 2013

    LEADERSHIP & ACTIVITIES


    Hunt Scholar
    2012-Present
    A Southern Methodist University scholarship awarded to 25 out of 700 applicants for exceptional leadership
    roles and experience
    SMU Student Foundation
    2012-Present
    Marketing Coordinator for Southern Methodist University Centennial Homecoming and member of student
    organization that oversees all campus-wide events such as Parents Weekend and Tate Lectures
    Distinguished Oiler Award
    2012
    Awarded to five out of 685 students for having the most positive and influential impact throughout their high
    school career

    SKILLS
    Proficient in Microsoft Office Programs (Word, Excel, PowerPoint, and Outlook)
    Thorough understanding of CisionPoint, HARO, Profnet and PR Newswire
    through SPSS
    Ability to analyze research through means of focus groups, surveying, and result testing
    through SPSS
    Experience with Adobe Illustrator and InDesign

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