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Chloe Slavin Résumé

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CHLOE SLAVIN

C S L AV I N 1 8 @ J C U. E D U | 4 4 0 . 7 1 5 . 3 1 3 4
P O R T F O L I O : C H L O E S L A V I N . W E E B LY. C O M
H T T P S : / / W W W. L I N K E D I N . C O M / I N / C H L O E S L A V I N

EDUCATION
JOHN CARROLL UNIVERSITY, MAY 2018
BA in Communications, Integrated Marketing Track
Minor in Entrepreneurship

HONORS & AWARDS


LAMBDA PI ETA HONOR SOCIETY
IMMERSION WEEK 2016 FIRST PLACE TEAM,
Entrepreneurship Education Consortium

PROFESSIONAL EXPERIENCE
SHERWIN - WILLIAMS
Marketing Intern (May 2016 - Aug. 2016)
Developed and executed marketing campaigns for business
segments such as new collateral, product and program
launches, event campaigns, etc.
Implemented tactical elements of websites such as content
contribution, page creation and SEO improvements.
Analyzed data for competitive materials and market trends.
Assisted with internal and external communications.
Responsible for creating social media calendars for 3 division
business segments.

LEADERSHIP
THE PANHELLENIC COUNCIL
Vice President of Public Relations (Dec. 2016 - Present)
Pioneer various media aspects for the council and develop
marketing strategies for engagement.
Responsible for promoting positive Panhellenic events and
accomplishments to others.
Consult on community-wide issues on executive board to
improve council efficiency and perception.

REBECCA ADELE PR & EVENTS


Public Relations Intern (Summers 2014, 2015)
Created and managed social media content for clients in a
variety of industries: consumer, non-profit, education, retail,
food and tourism.
Composed press releases and blog posts for clients and
company promoting services and events.
Researched and identified new market opportunities.
Conducted event execution on behalf of clients.
Constructed media pitches and follow-up emails.
CMP COMMUNICATIONS, LLC
Account Executive Intern (Jan. 2014 - Jun. 2014)
Crafted and copyedited external monthly e-newsletters for
grammatical and typographical errors.
Boosted newsletter readership to achieve more than 2, 500+
views on average per month.
Participated in strategic communication meetings for client,
the Chagrin Falls School District.
Produced news releases to increase awareness of clientsponsored events.
FREELANCE EXPERIENCE
ELITE DAILY
Contributing Writer (Dec. 2016 - Present)
Pitch and develop story ideas across subject contents
including lifestyle, relationships, fashion, beauty and career.
Draft social media blurbs for articles to increase readership
and traffic to site.
Recruited writer for creating content for lifestyle, millennial
targeted site which averages 95+ million unique visitors.
THE ODYSSEY ONLINE
Contributing Writer (Sep. 2015 - Mar. 2016)
Wrote articles related to college, pop culture, current news
and other topics of interest in AP Style on a weekly basis.
Promoted articles through personal social media accounts.
Generated more than 700+ shares and 10,000+ views
between 22 articles.

PUBLIC RELATIONS STUDENT SOCIETY OF


AMERICA (PRSSA)
Co-President, Active Member (Aug. 2016 - Present)
Collaborate with student-run PR firms clients and faculty to
identify and execute individualized PR needs.
Aid in the promotion of the Tim Russert Department of
Communication and Theater Arts on and off campus.
Redesign the organizational structure to ensure consistency and
future development.
THE CLEVELAND NEIGHBORHOOD PROJECT
Student Leader (Aug. 2016)
Participated and assisted with the planning and coordinating for
an all-day event that introduced first-year students to John
Carroll Universitys commitment to service.
Directed and organized a team of students through a wide
variety of service projects that benefitted Clevelands Hough
neighborhood residents and families.
KAPPA KAPPA GAMMA
Public Relations Chairman (Dec. 2015 - Dec. 2016)
Updated the Eta Zeta chapters website and social media outlets
with creative and engaging content.
Generated promotional items for the chapter.
Monitored and preserved a positive, favorable relationship
between the chapter and campus community.
OTHER CAMPUS ACTIVITES
The Student Alumni Association (2015 - Present)
The Sweet Carrollines A Capella (2014 - Present)
SKILLS
Facebook Twitter, Instagram, Pinterest, LinkedIn
Hootsuite, Sprout Social
Adobe Photoshop, InDesign
Microsoft Word, Excel, PowerPoint
CMS Software Experience: Oracle, WordPress
Search Engine Optimization Experience
Basic HTML Coding Knowledge
Associated Press Style
HubSpot Inbound Marketing Certification
Google Analytics Certification

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