CONTENT:INTRODUCTION

ABOUT THE MOVIE

PROJECT REPORT ON-

FASHION MOVIE

SUBMITTED TOMRS: LATA BAJPAI

SUBMITED BY-

ACKNOWLEDGEMENT-

With the complete work undertaken we extent our sincere thanks to all who helped
us to complete this project with their guidance, co-operation and support, and
provide us the opportunity to work on this project.
We express our deep sense of gratitude towards Mrs-LATA BAJPAI (Project
Guide) for his valuable guidance, inspiration, encouragement and help provided in
every aspect of our project work. We are also thankful to him for his constant
evaluation of the project and subsequent in this regard.
We will also owe our special thanks to our friends for providing the friendly and
cordial environment to achieve the goal. Without their valuable contribution this
project would not have been a success.
Along with that, we shall also not forget to thank our parents who have guided us
and supported simultaneously due to which we have put our best efforts in this
project.

INTRODUCTION
Set against the glittering backdrop of the glamorous but ruthless world of haute couture
fashion, this is the story of a small town girl with big dreams. Meghna always knew she was
meant to be famous, but she was about to find out the hard way that success came at a
price. Fashion is the tale of what happens when the price of success becomes too much to
pay. Fashion is Bhandarkar's fourth women-centric film after Chandni Bar (2001), Page 3 (2005)

and Corporate (2006) to earn widespread praise for their strong, independent female characters.
[37]
According to The Times of India, Fashion "is not about cliches alone and manages to transcend
them with its moving tale of three women who try to maintain their honour, dignity, [and] identity in a
cruel world that spills over with grime behind the glamour. The film not only takes you behind the
psychedelic ramp, it travels through the dark inner recesses of the three lead characters, laying bare
their strengths and weaknesses; their fears and hopes; their dreams and nightmares". [38] Ananya
Bhattacharya of Zee News said that the film "went on to speak volumes about women, their
aspirations and the dark side-effects of over-ambition".In an interview with theHindustan Times,
Chopra said that the film is "an emotional tale and the story of three girls ... [which] shows female
bonding in a beautiful way.

Marketing and release-

The film's trailer was unveiled on 17 July 2008 in Mumbai and was received warmly by critics and
audiences.[52] Emphasizing its theme, the lead female cast walked the ramp at fashion shows to
promote the film. Fashion was also promoted at the Lakme Fashion Week, where Chopra, Ranaut
and Godse walked the ramp.[53] Made on a budget of180
million (US$2.7 million), Fashion earned 85 million (US$1.3 million), and before release recouped
half its cost from tie-ins with brands including Reebok, Lenovo, Sunsilkand LG Electronics. Products
from these brands were showcased in the film and the brands promoted the film in their advertising.

ReceptionFashion garnered generally positive reviews from critics, who praised its direction, screenplay,
cinematography, music and performances. Kriti Verma of Headlines India rated the film 4 out of 5,
describing it as "an outstanding film and a must watch for people who visit a theatre for something
more than entertainment". Zee News gave the film a rating of 4 out of 5, called it "a must watch" and
praised the sets, music, performances and storyline. [64] Nikhat Kazmi rated the film 3.5 out of 5,
describing it as " a sensitive parable on bonding and empowerment". Taran Adarsh rated the film 3.5
out of 5, praised the cinematography, screenplay, dialogue, costumes and styling, and
called Fashion a "hard-hitting film that enlightens you, moves you, motivates and deflates you, even
shocks and surprises you and of course, entertains you".Rajeev Masand gave the film a rating of 3
out of 5, and wrote, "Fashion is an easy watch because the very subject lends itself to so much
interest. Like the directors own film Page 3 it is mostly sensational and on several occasions
compromises authenticity for the sake of exaggerated drama". He praised the performances of the
lead cast, writing that "Chopra turns in a respectable performance, one that will inevitably go down
as her best. The truth is, its one of those by-the-book characters that she understands only too well
and performs just as easily. Ditto for Kangana Ranaut who plays the eccentric superdiva with such a
practiced hand, it almost seems like an effortless delivery. It's ... Godse who invests such sincerity
into her role, that she makes the character a real flesh and blood person. Kitu Gidwani, as the
agency head who mentors our protagonist, Kitu strikes all the right notes, never once slipping out of
character.

Production
Development-

In a 2006 interview with CNN-IBN, Madhur Bhandarkar said that he was preparing to make a film
about the fashion industry; he thought the lack of Indian films on this subject prompted him to do so.
[6]

He said he was fascinated with the industry, the models and their lives outside the ramp walks,

saying "I was amazed at the overwhelming attention given to the fashion Industry by the media and
the public. I thought the idea of delving deep into the fashion world was very interesting and
intriguing." He was excited about depicting the people behind the ramp because most people are
unfamiliar with the fashion world.
Bhandarkar, who is known for studying his subject matter to make his films as realistic as possible,
researched the fashion industry for nearly eight months, attending fashion events and shows. He
spoke with designers, buyers, choreographers and models. Several media publications reported that
the film was inspired by the lives of fashion models such as Shivani Kapur, Geetanjali Nagpal, Kate
Moss and Alicia Raut; however, Bhandarkar stated that the story is fictional and does not resemble
anyone's life. The media also reported that the film revolved around two homosexual fashion
designers; Bhandarkar denied these rumours, saying the film did not revolve around male characters
but had female protagonists.

Casting and characters-

Chopra (top), Ranaut (middle)and Godse (bottom) were cast in the central roles to portray models in the film

Casting began in October 2007, when Priyanka Chopra signed to play the lead role in the
film. Chopra initially refused the role, feeling she would not be able to do it justice. Six months later,
she agreed to appear in the film because of Bhandarkar's confidence in her. The media reported that
Chopra was unhappy with the first draft of the film and wanted script changes before signing the film.
Bhandarkar was also unhappy with the first draft and agreed to rewrite the script. Kangna Ranaut
was cast as the film's second lead; she was pleased with the script and found it challenging,
interesting and exciting. In December 2007, Arbaaz Khan and Arjan Bajwa were cast opposite
Chopra. After confirming the principal cast, the media reported that Bhandarkar was having difficulty
casting the male roles, including that of a homosexual clothing designer. Samir Soni and Harsh
Chhaya were cast as the homosexual designers, and model Mugdha Godse was cast in a

supporting role. According to Godse, Bhandarkar offered her a part when they were shooting a
jewellery advertisement; a year later, she agreed to appear in the film. The Hindustan Times said
that several models and designers played themselves, giving the film the appearance of a
documentary.
Chopra said she studied method acting to make her character seem real. The actress said that her
character is determined and added, "While her father wants her to become an accountant she
aspires to become the leading model in fashion industry". Addressing rumours that the film was an
expos of the fashion industry, she said, "It is nothing like that. Whatever problems that come up to
my character in the film are not because of the profession but because of the choices that my
character makes in her life". Ranaut said, "In this script my character is such that you get to express
you emotions, emotions that you have never delivered before in front of the camera. So when I
heard the script, it was something new and much more challenging, more interesting and
exciting."[] Godse said that she accepted her role in the film because she identified with her
character, Janet Sequira, whom she described as "outgoing, vibrant, bold and outspoken". Arjan
Bajwa described his character, an aspiring fashion model, as uncompromising, achieving success in
his own way Samir Soni found his role as a closeted fashion designer very challenging, requiring
research to flesh out the character and his personality. Soni's greatest challenge was to avoid a
stereotypical homosexual character, instead subtly expressing his sexuality in his personality and
relationships with the film's other characters.

STYLINGRita Dhody and Narendra Kumar were chosen to style the film's characters. Dhody said it took
nearly two months for UTV and Bhandarkar to persuade her to help design the film; she found the
job challenging because she had to make everything as authentic as possible. Chopra had to wear
137 costumes in the film because her character passed through five phases. Initially, she was a
"hep" character with brightly coloured, matching attire. Her make-up becomes lighter as she
becomes a model and later a supermodel. When her career falters, Chopra's look becomes softer,
demonstrating her character's lack of concern about her appearance before she returns to
Mumbai.]According to Dhody, Chopra's look is "very contemporary and a very much today's look, but
my idea was to streamline and take it to the classic side [rather] than making it trend-based".
Ranaut's character was designed to make audiences feel sympathy for her Dhody gave her short
dresses with low necklines, conveying the image of a supermodel comfortable with her body; during
her low phase, she is shown in long t-shirts.
Godse, whose character is a failed model, has a carefree look. Dhody said, "Godse's look in the film
is a fusion of rock and a grunge to give her the survivor look as a B-grade model, making her more

chic and glamorous." She wears low-waisted trousers, chains and ankle boots. Details of jewellery,
clothes, colour and accessories outline the characters; everything had to be sychronised and
complement each other to create an authentic look.[30] Dhody said, "We didn't try to sensationalise it
by making it more bling- or costume-based. I had to restrain myself from going overboard due to
Bhandarkar's reservations".[30] The film's narrative included 11 character-based ramp shows. [30]

FilmingPrincipal photography commenced in December 2007, and the film was shot extensively in
Mumbai.The scene with Ranaut's wardrobe malfunction during a ramp walk was filmed in late
January 2008 at Mehboob Studios, Bandra. While filming the scene, only essential cast and crew
membersincluded Bhandarkar and his cinematographerwere present; according to Bhandarkar,
it was a sensitive scene and a sensitive issue. Chopra had to gain 6 kilograms (13 lb) as a girl from
the Punjab, and then lose it as a model; she had five "looks" in the film, connoting the phases
through which her character passes.[14] Although the media spread rumours that Chopra was starving
herself to reduce her weight to that of a supermodel, she said that her appearance was achieved
with two months of training and a disciplined diet The film's climactic scene in which Chopra walks
the ramp at Paris Fashion Week was supposed to be filmed in Paris, with the Eiffel Tower as a
backdrop, but Bhandarkar could not shoot there. Instead, the scene uses some footage from the
actual fashion show. In mid-August 2008, key scenes with Chopra, Raj Babbar and Kiran Juneja
Chopra's character's parentswere filmed in Chandigarh for authenticity; Bhandarkar said, "we
wanted to bring the essence of the city alive in the scenes".The director said the film took about 106
days to complete, compared with his 45-day average.

ABOUT THE MOVIE

photography occurred in Mumbai and Chandigarh. Its music was composed by Salim-Sulaiman and
the songs' lyrics were written by Irfan Siddiqui and Sandeep Nath.
The film features Priyanka Chopra in the lead role as Meghna Mathur, an aspiring fashion model; it
follows her transformation from small-town girl to supermodel, the Indian fashion industry and the
careers of several other models. Fashion also explores feminism and female power in Indian
fashion. The film also starred Kangna Ranaut, Mugdha Godse, Arjan Bajwa and Arbaaz Khan in
supporting roles. The cast also features several professional fashion models playing themselves.
Development of the film began in 2006. The film's budget was 180 million (US$2.7 million); it opened
on 29 October 2008 to positive reviews. Critics praised its screenplay, cinematography, music,
direction and performances. It collected 600 million(US$9.1 million) at the box office and was
commercial successful despite being a women-centric film with no male lead. Fashionwas
nominated for several awards. At the 54th Filmfare Awards, the film received seven nominations
including Best Director and won two awards; Best Actress award for Chopra and Best Supporting
Actress award for Ranaut. It also won Best Actress award for Chopra and Best Supporting
Actress award for Ranaut at the 56th National Film Awards . Several publications listed Fashion as
one of the "best women-centric films in Bollywood".

Directed by

Madhur Bhandarkar

Produced by

Madhur Bhandarkar
Deven Khote
Ronnie Screwvala
Zarine Mehta

Screenplay by

Ajay Monga
Madhur Bhandarkar
Anuraadha Tewari

Story by

Ajay Monga

Starring

Priyanka Chopra
Kangna Ranaut
Mugdha Godse

Samir Soni
Arbaaz Khan
Arjan Bajwa

Narrated by

Priyanka Chopra

Music by

Salim-Sulaiman

Cinematography

Mahesh Limaye

Edited by

Deven Murdeshwar

Distributed by

UTV Motion Pictures

Release dates

29 October 2008

Running time

161 minutes[1]

Country

India

Language

Hindi

Budget

180 million(US$2.7 million)[2]

Box office

600 million(US$9.1 million)[3]

Track listingNo. Title

Lyrics

Singer(s)

Sandeep Nath

Sukhwinder
Singh, Satya
Hinduja, Robert

Length
4:43

Bob Omulo
2. "Mar Jawan"

Irfan Siddiqui

Salim

4:01

Merchant, Shruti
Pathak
3. "Kuch Khaas"

Irfan Siddiqui

Mohit

5:03

Chauhan, Neha
Bhasin
4. "Aashiyaana"

Irfan Siddiqui

Salim Merchant

5:29

5. "Fashion Ka

Sandeep Nath

Sukhwinder

4:40

Jalwa (Remix)"

Singh, Satya
Hinduja, Robert
Bob Omulo

6. "Mar Jawan

Irfan Siddiqui

(Remix)"
7. "Kuch Khaas

4:26

Shruti Pathak
Irfan Siddiqui

(Remix)"
8. "Theme of

Salim Merchant,

Mohit Chauhan,

4:17

Neha Bhasin
Irfan Siddiqui

Various artists

6:15

Irfan Siddiqui

Salim Merchant

5:50

Irfan Siddiqui

Various artists

4:02

Fashion
(Remix)"
9. "Aashiyaana
(Remix)"
10. "Theme of
Fashion"

Awards and nominationsFashion received a number of awards and nominations in categories ranging from the film itself to its
direction, screenplay, music and acting. At 56th National Film Awards, the film won two awards: Best
Actress (Chopra) and Best Supporting Actress (Ranaut)The film received seven nominations at
the 54th Filmfare Awards, including Best Director(Bhandarkar) and Best Screenplay and won the
awards for Best Actress (Chopra) and Best Supporting Actress (Ranaut). It was nominated for six
awards at the fourthApsara Film & Television Producers Guild Awards, winning three: Best Actress
(Chopra), Best Supporting Actress (Ranaut) and Best Female Debut (Godse).

Beautiful and intelligent bollywood actress Kananga Ranaut receives National award for 2015 (film) from
Indian president Pranab Mukherjee in Delhi for her movie Queen. National awards are the prestigious
awards organized by the government of India to support and honoured the celebrities for different fields.
Do remember she already received this award prior in 2008 for her movie Fashion. She is now
performing in her upcoming movie Tanu Weds Manu Returns, which is sequel of her hit movie Tanu
Weds Manu.

The one where she hits rock bottom: In one of the finest scenes performed by any actress,
Priyanka Chopra went to another place in this scene from Fashion. She was brilliant, heart breaking
and we felt every ounce of her pain. Priyanka proved how truly talented she is!

The journey of the rise and fall and phoenix like re-birth of India's number one Supermodel.
Set against the glittering backdrop of the glamorous but ruthless world of haute couture
FASHION, this tells the story of one small town girl with a dream and the determination to make
it a reality.
Meghna Mathur knew in her bones that she was meant to be famous. Ever ambitious and bright
with stars in her eyes, even as a girl with conservative parents from a small north Indian town she dared to dream of bright lights and the big city..
The world of FASHION - the clothes, the colors, the make-up.. all of these form a part of a
fascinating world that Meghna longed to be a part of.
Meghna never wanted to compromise on anything on her journey to success - as she puts it whoever said intelligent women couldn't be glamorous?