HINDUSTAN UNLIVER COMPANY

INTRODUCTION

Hindustan Unilever Limited (HUL) is an Indian consumer goods company based in Mumbai, Maharashtra. It
is owned by Anglo-Dutch company Unileverwhich owns a 67% controlling share in HUL as of March 2015 and
is the holding company of HUL.[2] HUL's products include foods, beverages, cleaning agents,personal care
products and water purifiers.
HUL was established in 1933 as Lever Brothers and, in 1956, became known as Hindustan Lever Limited, as a
result of a merger between Lever Brothers, Hindustan Vanaspati Mfg. Co. Ltd. and United Traders Ltd. It is
headquartered in Mumbai, India and employs over 16,000 workers, [2] whilst also indirectly helping to facilitate
the employment of over 65,000 people.[3] The company was renamed in June 2007 as "Hindustan Unilever
Limited".[4]
Hindustan Unilever's distribution covers over 2 million retail outlets across India directly and its products are
available in over 6.4 million outlets in the country. As per Nielsen market research data, two out of three Indians
use HUL

Brands
HUL is the market leader in Indian consumer products with presence in over 20 consumer categories such as
soaps, tea, detergents and shampoos amongst others with over 700 million Indian consumers using its
products. Sixteen of HUL's brands featured in the ACNielsen Brand Equity list of 100 Most Trusted Brands
Annual Survey (2014), carried out by Brand Equity, a supplement of The Economic Times.[5]
The "most trusted brands" from HUL in the top 100 list (their rankings in brackets) are: Lux (6), Surf Excel (7),
Clinic Plus (8), Rin (13), Lifebuoy (15), Close up (21), Pond's (22), Pepsodent (24), Fair & Lovely (29), Dove
(30), Sunsilk (34), Vim (48), Wheel (67), Vaseline (70),Pears (78), Lakme (91). [5]
The latest launches for Hindustan Unilever include: Knorr Chinese Noodles, Schezwan and Hot & Spicy,
Lakme Absolute Sculpt Range, Lakme Lip Love, Magnum Choco Cappuccino and Axe Gold Temptation. [6]
Its brands include:
Food brands:

Annapurna salt and atta

Bru coffee

Brooke Bond (3 Roses, Taj Mahal, Taaza, Red Label) tea

Kissan squashes, ketchups, juices and jams

Lipton tea

Knorr soups & meal makers and soupy noodles

Kwality Wall's frozen dessert

Modern Bread, ready to eat chapattis and other bakery items(now sold to everstone)

Magnum (ice cream)[7]

Homecare Brands[8]

Active Wheel detergent

Cif Cream Cleaner

Comfort fabric softeners

Domex disinfectant/toilet cleaner

Rin detergents and bleach

Sunlight detergent and colour care

Surf Excel detergent and gentle wash

Vim dishwash

Magic Water Saver[9][10]

Personal Care Brands:[11]

Aviance Beauty Solutions

Axe deodorant and aftershaving lotion and soap

LEVER Ayush Therapy ayurvedic health care and personal care products

Breeze beauty soap

Clear anti-dandruff hair products

Clinic Plus shampoo and oil

Close Up toothpaste

Dove skin cleansing & hair care range: bar, lotions, creams and anti-perspirant deodorants

Denim shaving products

Fair & Lovely skin-lightening products

Hamam

Lakm beauty products and salons

Lifebuoy soaps and handwash range

Liril 2000 soap

Lux soap, body wash and deodorant

Pears soap

Pepsodent toothpaste

Pond's talcs and creams

Rexona soap

Sunsilk shampoo

Sure anti-perspirant

Vaseline petroleum jelly, skin care lotions

TRESemm[12]

TIGI

DOVE
INTRODUCTION
Dove grew from a moisturising Beauty Bar into a global brand with a range of products: body washes,
hand and body lotions, facial cleansers, deodorants, shampoos, conditioners and hair styling. In 2004,
Dove began its Campaign for Real Beauty, followed by the creation of the Dove Self-Esteem Fund in
2006. It aims to be an agent of change to educate and inspire girls on a wider definition of beauty and to
make them feel mre confident about themselves. Dove have created a number of online-only short films,
including Daughters (which was also broadcast during the Super Bowl XL), Evolution (which won two
awards at the Cannes Lions International Advertising Festival), Onslaught and Amy.

Since 1993, Indian women have relied on Dove for beautiful skin. Now, Dove helps you
pamper yourself in a new way every day, with a wide range that includes skin care, hair care
and deodorants.

Dove bar & skin cleansing

Dove got women to experience the real Dove difference, with the Face Test campaign.
Thousands of women across the country put their soap, and Dove, to the test. They all had
the same answer Dove made their skin soft.

Dove hair care range

Dove launched its hair care range in India in 2007, and became the fastest growing
shampoo brand in the country. Its highly conditioned formulation delivers the moisture
promise of Dove. The range includes Daily Shine, Dryness Care, Dandruff Care, Hair Fall
Rescue, Intense Repair Therapy, Nourishing Oil Care and Color Rescue.

Dove anti-perspirant deodorants

Your delicate underarms need tender care. Try the New Dove Deodorants with
moisturising cream. Choose from 3 variants Original, Silk Dry and Clear Touch, for visibly
softer, smoother underarms, 24-hr protection from sweat and odour.

Dove lotions & creams

Pamper your skin with the unique rich moisturisers and pure silk formula of Dove Lotions and
Creams.

LUX
INTRODUCTION
Lux is a global brand, launched in 1925, whose range of products includes beauty soaps, shower gels,
bath additives, shampoos and conditioners of the stars - from Elizabeth Taylor, Audrey Hepburn, Marilyn
monroe, Aishwarya Rai, Katrina Kaif and Shu Qi. The product is available in more than 100 countries.

Lux is the worlds most iconic beauty bar & has a 90 year history of
glamour and pleasure. The most beautiful and iconic stars of the world
have been Lux ambassadors over the years, from Leela Chitnis to Madhuri
Dixit, Aishwarya Rai & Katrina Kaif.
Since 1925, Lux has been bringing the best of beauty and the pleasure that comes with it
to every woman in the world. Made like the costliest French soap and known as the beauty
secret of some of the most glamorous stars from Elizabeth Taylor, Audrey Hepburn, Marilyn

Monroe, to Ashwarya Rai, Katrina Kaif and Shu Qi -our alluring beauty treats delight women
in more than 100 countries worldwide every day.

Our product philosophy

Its quite simple really: its all about pleasure. Lux is committed to creating indulgent skin
treats women crave to provide an exceptional experience in and out of the shower. We aim
to bring the best of beauty to every woman in the world. We infuse our products with fine
fragrances crafted by the worlds best perfume experts. We craft amazing, state of the art
textures, rich in indulgent ingredients, all designed to exceed consumer expectations. Lux is
not just a soap that smells good, its a fine fragrance you can bathe in.

Our beauty philosophy

Lux believes that beauty doesnt have to be about hard work, but rather, about pleasure. To
bathe in luxurious Lux daily is to come out feeling transformed, feeling on top of the world
inspiring every woman to feel irresistible and confident in her own skin every day.

Pepsodent
INTRODUCTION
Pespodent is a leading oral care brand with a wide range of products, benefitting from Unilevers long
tradition of R&D in this field. In 2008 Pepsodent collaborated with the Indian Dental Association (IDA) and
the World Dental Association (FDI) to help educate school children on the importance of regular brushing.
Pepsodent was launched in 1993 in India and since then the brand has raised the
benchmark on Oral Care solutions in India. Pepsodent has a range of toothpastes and
toothbrushes that could take care of specific oral care needs. Pepsodent toothpaste fights
germs to protect teeth against cavities and gives strong teeth, fresh breath and healthy
gums.
Pepsodent as an oral care expert offers solution to specific problems like bleeding gums and
sensitive teeth.

Key facts

Endorsed by FDI ( the largest dental association globally)

Among the most trusted brands in India (Brand Equity, Economic Times, India)
Also sold as Mentadent, Zhonghua, PS and Signal in other countries

Active Wheel
INTRODUCTION
Wheel is the largest detergent brand in India and Bangladesh and is used in millions of homes every day.

One of India's largest detergent brands, Active Wheel aims to bring

delight into the lives of millions of women across the country by giving
them a blissful laundry experience reminiscent of the fragrance of
thousands of flowers.
Washing clothes is perceived as a tedious chore by the Indian homemaker. However, Active
Wheel, with the strength of lemons and its sweet fragrance, transforms this ordeal into a
gratifying experience that lifts her spirits for the day to come.
The brand is available in three formats:

Powders
Bars
Laundry Soaps
Active Wheel Powder is available in three variants with pleasant fragrances such as:
Active Wheel Lemon & Orange
Active Wheel Lemon & Jasmine
Active Wheel Gold

Lipton
INTRODUCTION
Lipton is the worlds leading tea brand and is sold in more than 150 countries, providing products ranging
from tea bags to bottled iced tea. In 1880, Glasgow-born entrepreneur and innovator Sir Thomas Lipton
saw the opportunity to make tea universally accessible with guaranteed quality at affordable prices. He
began by purchasing tea estates in Ceylon (now Sri Lanka) and arranged packaging and shipping at low
costs. In 1893, he established Thomas J Lipton Co., a tea-packing company with its HQ and factory in
Hoboken, New Jersey, US.

Lipton has a range of vitality teas that truly encompass the goodness of
tea.
Lipton's essential ingredient comes from nature, the leaves of a plant Tea. For over a
century Lipton has been bringing the benefits of this unique plant to people across the
world. We want tea to be continuously grown and harvested for the enjoyment of
generations to come. Lipton is the leading global tea brand and has been delivering quality
for over 100 years. This means that, at Lipton, the quality standard is kept
uncompromisingly high.
We believe, in life, it is important to be able to choose and then to choose the best.
Thus, Lipton brings tea lovers the freedom to choose from a range of variants.
Lipton Yellow label - a traditional cup of strong tea.
Lipton Darjeeling Tea The rare flavour of Darjeeling long leaf tea. Picked from the high hills
of northern India, this superb single region tea from Lipton offers a truly individual taste
Lipton Clear Green is a new range of green teas that combines green teas flavanoids with
the purifying effect of water. Clear green is available in pure, mint, jasmine & citrus flavours
Lipton Ice Tea - A refreshing beverage with the natural goodness of tea available in two
delicious flavours Lemon & Green Tea Lemon & Mint

Key facts
Lipton is the world's best-known and best-selling brand of tea

AIMS AND OBJECTIVES

Hindustan unilever limited has a wide range of product in FMCG sector covering almost every
needs and wants of the customers

Hindustan unilever limited considers quality as one of the principle objective

Other objectives include

Always work with integrity

Positive impact
Continuous commitment
Setting out our aspirations
Corporate social responsibility

 Build segments & markets for the future unilever has strong expertise

METHODS AND METHODOLOGY

PRIMARY DATA
Primary research consists of a collection of original primary data collected by the researcher. It is often
undertaken after the researcher has gained some insight into the issue by reviewing secondary research or by
analyzing previously collected primary data.[clarification needed] It can be accomplished through various methods,
including questionnaires and telephone interviews in market research, or experiments and
direct observations in the physical sciences, amongst others. The distinction between primary research and
secondary research is crucial among market-research professionals.

Survey METHOD
If you've ever been sitting at a train station, a particular lecturer's classroom, or in a public area and a person
with a stack of papers in his hands comes up to you out of the blue and asks if you have a few minutes to talk,
then you have likely been asked to take part in a survey.
There are a lot of ways to conduct research and collect information, but one way that makes it really easy is by
doing a survey. A survey is defined as a brief interview or discussion with individuals about a specific topic.
The term survey is unfortunately a little vague, so we need to define it better. The term survey is often used to
mean 'collect information.' For instance, you may imagine a researcher or a television scientist saying, 'We
need to do a survey!' (I know, riveting television).
So, besides our definition above, survey also means to collect information. We have our first definition of a brief
interview, and we have a second definition of collecting data. There is a third definition for survey. This third
definition of survey is a specific type of survey research. Here are the three specific techniques of survey
research:.

INTERVIEW METHOD

An interview is a conversation between two or more people where questions are asked by the
interviewer to elicit facts or statements from the interviewee. [1]Interviews are a standard part

of qualitative research. They are also used in journalism and media reporting (see Interview
(journalism)) and in various employment-related contexts.

The qualitative research interview seeks to describe and the meanings of central themes in the life
world of the subjects. The main task in interviewing is to understand the meaning of what the
interviewees say. Interviewing, when considered as a method for conducting qualitative research, is a
technique used to understand the experiences of others.

SECONDARY METHOD
Secondary data, is data collected by someone other than the user. Common sources of secondary data
for social science include censuses, organisational records and data collected through qualitative
methodologies or qualitative research. Primary data, by contrast, are collected by the investigator conducting
the research.
Secondary data analysis saves time that would otherwise be spent collecting data and, particularly in the case
of quantitative data, provides larger and higher-quality databases that would be unfeasible for any individual
researcher to collect on their own. In addition, analysts of social and economic change consider secondary
data essential, since it is impossible to conduct a new survey that can adequately capture past change and/or
developments.

INTERNET
Internet in todays world is the fastest growing source of information. The internet has become mature and today you
can get any information from the internet. Most of the books are available on the internet in e-book format. You can
get information while staying at home. The information can be obtained faster than you can obtain from any other
source. On the internet you can get e-books, e-journals, e-periodicals and e-magazines. The internet is a multiple
source of information as all of the above mentioned sources can be obtained from the internet. Most recent and most
up to date information can be obtained from the internet as it wont be available in books and other forms. Getting
information from the internet is inexpensive as compared to other sources. You can get membership of different
periodicals, sometimes this membership is free otherwise you have to pay a small amount of money.

ANALYSIS OF DATA
Analysis of data is a process of inspecting, cleaning, transforming, and modeling data with the goal of
discovering useful information, suggesting conclusions, and supporting decision-making. Data analysis has
multiple facets and approaches, encompassing diverse techniques under a variety of names, in different
business, science, and social science domains.

CONCLUSION

Company is having good position in the market and they are offering quality product in
the market. Unilever has over the past 5 years been actively involved in setting standards for
social and environmental behavior and conduct. It does this in a very systematic way and is in
the process of developing procedures to make the developed standard applicable throughout all
of its operations.
With 400 brands spanning 14 categories of home, personal care and foods products, no
other company touches so many people's lives in so many different ways.
They have a wide and diverse set of competitors in consumer goods businesses. Many of
they also operate on an international scale, but others have a narrower regional or local focus.

Competition is a normal part of business. They aim to compete and give value consumers,
customers and shareholders in following ways:
They continually developing new and improved products.
They are sharing innovations and concepts with businesses all around the world.
HUL is striving to lower the cost of our sourcing, manufacturing and distribution
processes while still maintaining, and improving, the quality of our products.
They support efforts to create a more open competitive environment through the
liberalization of international trade.
They support the fuller implementation of the Single European Market and inclusion.

FINDINGS AND SUGGESTIONS

On the basis of research, I came to know that Hindustan Unilever (HUL) is the largest
Player, FMCG Company in the country and has one of the widest portfolios of products sold via
a strong distribution channel. It owns and markets some of the most popular brands in the
country across various categories, including soaps, detergents, shampoos, tea, face creams and
water purifier.
According to Secondary Data Hindustan Unilever Ltd is a 51 per cent owned subsidiary
of the Anglo Dutch giant Unilever, which has been expanding the scope of its operations in India
since 1888.
It is the country's biggest consumer goods company with net sales of US$ 2.4 billion
in 2003.

 The product portfolio of the company includes household and personal care products
like soaps, detergents, shampoos, skin care products, colour cosmetics, deodorants
and water purifier.
It is also building a great reputation among the existing manual water purifiers in the
market.
HUL enjoys a formidable distribution network covering over 3,400 distributors and
16 million outlets.
Its implementing its strategy to grow includes focusing on the power brands' growth
through consumer relevant information, cross category extensions, leveraging channel
opportunities and increased focus on rural growth.

BIBLIOGRAPHY

In order to make this project we have taken the help of the following websites & books:

www.wikipedia.com
www.oppapers.com
www.hul.co.in
www.scribd.com