BRM Final Project

d| BUISNESS RESEARCH METHODS |
IDENTIFYING VARIABLE THAT

DISCRIMINATE BETWEEN CHOICES
OF FINANCE AND MARKETING AS
A SPECIALIZATION.
RESEARCH PROPOSAL BY
NARLA VENKAT NIKHI
(15A1HP019)
RAGHU RAMARAO CV
(15A1HP029)
NIKITA SIGHANIA (15A1HP066)
NIRBAN KUMAR BAISHYA
(15A2HP432)
NEHA PANDA (15A2HP415)
Abstract: Higher education is becoming more competitive in recent
years due to individuals need to empower themselves, harsh economy,

tight measures of getting employment and reductions in government
funding and higher student fees. The purpose of this study is to
establish the factors that influence the choice of specialization of MBA
courses in their second year as marketing or finance by students. The
population for this study will consist of 315 mba students from IMT
Hyderabad. The data type to be collected here will be primary data
through questionnaires. The data gathered is aimed at offering
sufficient information to identify the factors influencing the choice of
Specialization of MBA Courses in the 2 nd year by Students of IMT
Hyderabad based on their marks in certain subjects during the first
year. Data collected will be edited for accuracy, consistency, uniformity
and completeness where the results will be presented in tables, graphs
and charts.
Introduction:
Education is one of the core elements that contribute to the holistic

development of a person. Higher education further develops a persons
knowledge, skill and character by going through a learning process.
The reasons for pursuing MBA in marketing or finance is diverse and
usually driven by:
a) personal needs and desires ;
b) prevailing market conditions affecting the job scenario;
c) family business;
d) undergraduate program enrolled into;
These include expanding knowledge of a specific subject, improving
career progression, increasing the chances of getting a graduate job, a
love of the subject and to enable lifestyle changes by raising salary. An
MBA in Finance offers benefits to working professionals in a variety of
industries, including commercial and corporate banking, investment
services and real estate. The students choosing finance may have
aspirations in a number of areas for e.g., corporate finance, financial
institutions, investments, insurance, personal financial planning and
International finance. Marketing is known to be the front-end of a
business the one that adds to customer value and top-line growth.
Students are a quite certain of wanting to specialize in marketing.
Literature Review:
1. A study sampling first year MBA students to determine the
relationship between their interpersonal needs and their
preferences for a functional areas of management. Students are
PAGE 1
categorised into their preference for accounting; finance systems

analysis
etc.
Fundamental
Interpersonal
Relations
Orientation(FIRO-B) developed by W C Schutz.
It was inferred that students with different interpersonal needs
had different choices of subjects.
2. 860 MBA students from the universities in Nyeri County where random sampling of
students were sampled and their responses was analysed to test for various
psychological, personal and social factors that influence choice of subject during
MBA. It was found that all factors had major effects on the choice of subjects.
3. This study was done to provide insight for phenomena of specialiation selection and
suggest ways and means for improvement. Data was collected from 300 students of
10 business schools of Lahore and their response measured and analysed according to
academic, social, future prospect , market demand and job prospect factors.
It was found that the above factors have a considerabe influence over a students
choice of specialization.
Research Objectives
The general objective; To investigate the factors that influenced the choice of specialization
MBA courses by students
Specific Objectives;
i. To establish if psychological factors influenced choice of specialization of MBA courses by
students at institutions of higher learning by students
ii. To establish if personal factors influenced choice of specialization of MBA courses by
students in institutions of higher learning by students
iii. To establish if social factors influenced choice of specialization of MBA courses in
institutions of higher learning by students
Scope of the study
1) The research would limited to the Finance and Marketing Specializations.
2) The research would be conducted in Institute of Management Technology,
Hyderabad for the batches 2014-2016 and 2015-2017.
3) The research would be conducted during the period November 2015 and
January 2016.
Implications of the study
The research would help the college management in assessing the number of
students who will be opting for each specialization after the 1 st year and would also
help them in planning the schedule accordingly. The variables that discriminate the
between the choices of specializations can be inferred from this research.
Research Design and Methodology
PAGE 2
The nature of the research necessitates collection of primary data from existing
students of MBA and their choice of specialization. We will use the following
Qualitative techniques to gather data:
1. Structured Questionnaires
2. Focus Groups
Thereafter, we will conduct a quantitative study to draw meaningful conclusions from
the data so collected with the help of:
1. Multiple Regression Analysis
2. Pearson Correlation Coefficient test
3. Cluster analysis or Determinant analysis
Timeline:
1. 26th November ,2015: Preparation and submission of research proposal.
2. 27Th November, 2015- 7th January 2016: collection and primary analysis of
data
3. 8th January,2016: Submission of Interim Project report
4. 9th January 2016-10th February 2016: Secondary analysis of the data and
drawing the conclusion
5. 12th February 2016: Submission of Final Project repor
References
Hill, R. E., 1974. Interpersonal Needs and Functional Area of management. University
of michigan, pp. 15-24.
Waimuru, J. W., May 2013. factors Influencing the choice of specialization of MBA
courses by students at Institues of Higher learning in kenya.. p. 5.
References
Aamir Sarwar, R. M. I. o. B. a. I. t. o. P., 2015. Factors affecting selection of
specialisation by business graduates. 27(1), pp. 489-495.
Hill, R. E., 1974. Interpersonal Needs and Functional Area of management. University
of michigan, pp. 15-24.
Waimuru, J. W., May 2013. factors Influencing the choice of specialization of MBA
courses by students at Institues of Higher learning in kenya.. p. 5.
PAGE 3
PAGE 4

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d| BUISNESS RESEARCH METHODS |

IDENTIFYING VARIABLE THAT

Abstract: Higher education is becoming more competitive in recent

years due to individuals need to empower themselves, harsh economy,

Education is one of the core elements that contribute to the holistic

categorised into their preference for accounting; finance systems

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