Surface PDF
Surface PDF
Surface PDF
Surface
HP Indigo 7600
Contents
02
Landscape
25
Demo 06
An Introduction
03
McCoy
29
Demo 07
An Overview
04
The System
33
Demo 08
An Explanation
05
Demo 01
37
Demo 09
09
Demo 02
41
Demo 10
13
Demo 03
49
Afterword
A Conclusion
17
Demo 04
50
21
Demo 05
01
hoosing The
C
Right Paper
A Guide to Sappi Papers
Surface
HP Indigo 7600
Landscape
A deeper look at digital printing,
and the world at large, reveals innovation
at every turn. Things which we had
only dreamed of even just a few years
agoincluding McCoys digital
lineupare now readily available,
widely used and best practice.
These innovations drive us to look
further ahead of the curve to bring
new things to life and into adoption.
Never stop asking and redefining
whats possible. You may be surprised
at what you find.
02
Surface
McCoy
HP Indigo 7600
Nothing
Like It
The Finest
Ingredients
Enhanced
Optics
Earth
Conscious
Backed by third-party
testing, McCoy offers
two distinct sheets made
specifically to perform
across a range of digital
presses. McCoy for HP
Indigo showcases premium
printing on HP Indigo
presses while McCoy
Digital runs superbly on
Kodak NexPress, Xerox
iGen3 and iGen4 and
other digital production
color presses.
Engineered to deliver
optimal contrast
and vivid color across
Gloss and Silk finishes,
McCoy has a unique
coating formulation that
ensures lasting whiteness
and image integrity.
03
Basis Weights
Galore
McCoy features an
expansive range of basis
weights to suit your needs:
from 80lb and 100lb text
to 65lb through 120lb cover.
SM
Surface
HP Indigo 7600
The
System
PRODUCTION TECHNIQUES
COST SCALE
Additional
Effects
Notes
Black
Cyan
Magenta
Yellow
Paper
04
What exactly am
I looking at? How much
does it cost? Bottom
lines, bang for your buck,
blowing it out of the
watersometimes its
the little things (or the
big things) that make all
the difference. With the
latest and greatest digital
printing techniques,
good gets to great
in quick turn.
Here, your questions
are answered. And if you
have more, just ask your
printer to explain how you
can help bring the future
of digital printing to the
here and now. The digital
toolbox is larger than
you think.
Surface
HP Indigo 7600
01
Wet paint. The signs caution
us to steer clear, but then,
when have we ever passed
up an opportunity to play?
Compelled to touch, we
throw caution to the wind
and delight the senses with
a beautiful mess.
05
Surface
Akatre
Producing both
non-commissioned work and work designed
for clients in the art, culture, music, fashion and
luxury fields, Akatre is a Paris-based design agency
known for its distinctive and experimental visual
creationsfluidly overlapping between photography,
graphic design, art and typography. Its past clients
include Mains duvres, a multidisciplinary contemporary
art venue; TU-Nantes, a cutting-edge performance
space at the University of Nantes; Foundation Cartier,
Cartiers contemporary art center in Paris; and Para
One & Tacteel, a French electronic music duo.
designers and photographers
01
HP Indigo 7600
PRODUCTION TECHNIQUES
COST SCALE
Scodix PolySENSE
Clear Polymer at
Variable Densities
Notes
Black
HP Expanded
Gamut Look Up
Table Cyan
HP Expanded
Gamut Look Up
Table Magenta
HP Expanded
Gamut Look Up
Table Yellow
Paper
07
Surface
02
Other worldly. We see new
campaigns that change our
perspective, offering fresh
takes on what we believe
to be possible. Upon impact,
hidden dimensions come
into focusour experience
transforms from virtual
to very real.
09
Surface
Mario Hugo
02
PRODUCTION TECHNIQUES
COST SCALE
Kodak
NexPress
Overall
Matte Finish
Black
Cyan
Magenta
Yellow
Notes
An overall matte
finish is achieved by
using a Matte Fuser
Roller in place of
a standard fuser roller.
After a simple 15-minute
component change,
the Matte Fuser Roller
virtually eliminates
the differential gloss
created by dry ink
on digital paper
without any additional
file preparation
required. The result
is a rich aesthetic
effect that rivals offset.
Paper
11
Surface
03
First impressions.
Attributes at a brands
very core find outward
expression in how we
dress them up. The resulting
message is captured
in flashbulb fashion and
shared in an instant.
13
Surface
Jamie Nelson
Born in a cabin
in a small town in Texas, Nelson was raised in Colorado
Springs, Coloradowhere she would discover her
passion for photography at the age of 17. After graduating
from Californias Brooks Institute of Photography,
she moved to New York City to begin what would become
a successful career in fashion and beauty photography.
Nelsons work has appeared in Vogue, Allure, ELLE,
Harpers Bazaar, Lula and Vanity Fair, with clients ranging
from campaigns for Maybelline, Make Up For Ever,
Target and Forever 21 to celebrity clients including
The Walking Deads Danai Gurira, Leslie Bibb
and Solange Knowles.
fa s h i o n a n d b e au t y ph oto g r a ph e r
03
PRODUCTION TECHNIQUES
COST SCALE
Offline
Gold Glitter
UV Coating
Notes
Black
Cyan
Magenta
Yellow
Paper
15
Printed 4-color
process, the vibrancy
of the image is pushed
even further with
a gold glitter UV coating.
The spot application
of the coating on the
image area is achieved
using a photopolymer
plate on an offline coater.
While a variety of
glitter and pigment
options are available,
from gold and silver
to color-shifting,
the glitter used here
is a gold particulate
that produces an
iridescent effect.
Surface
HP Indigo 7600
04
Dig in. We unearth
delicious gifts that nourish
the creative soulthat
with the proper care
and attention, grow to
communicate the very
best of what we represent
and who we really are.
17
Surface
Akatre
04
HP Indigo 7600
PRODUCTION TECHNIQUES
COST SCALE
Scodix PolySENSE
Clear Polymer at
Variable Densities
Notes
Black
Cyan
Magenta
Yellow
Paper
19
Surface
05
Skin deep. The essence
of beauty lies not only
in what it reflects but
also in what it reveals.
As perception deepens
through the sensation
of touch, what you see isnt
necessarily what you get.
21
Surface
Mario Hugo
Brooklyn-based Hugo
distinguished himself early in his career by winning
the Art Directors Clubs Young Guns competition.
His illustrations have appeared in The New York Times
Magazine, Flaunt and Quottomalong with albums
from Lorde, Coldplay, J. Cole, Rihanna and ESP Institute.
In addition to his own craft, he is also founder of
Hugo & Mariean artist management and creative
agency serving brands including Capitol, EMI,
Warp Records, Dolce & Gabbana, Nike and IBM.
d e s i g n e r a n d i l l u s t r at o r
05
PRODUCTION TECHNIQUES
COST SCALE
Spot Kodak
NexPress
Gold Dry Ink
Notes
Black
Cyan
Magenta
Yellow
Paper
23
Surface
06
Shellbound. The age-old
question of which came
first has puzzled us for many
a generation. Be it chicken
or egg, offset or digitalthe
answer is revealed when
we crack the outer layer
of possibility.
25
Surface
Justin Fantl
Raised in
New Hampshire, educated in New York City and
San Francisco and currently residing in Los Angeles,
Fantl has a body of work that is similarly wide ranging.
A perpetual observer and explorer, he is equally at
home in the studio and outdoorswith awards including
PDNs 30, PDN Photo Annual, Communication Arts
Photo Annual and APA Best in Still Life. His clients
include Nike, Levis, Old Spice, Google, Cisco, Autodesk,
The New York Times Magazine, WIRED, Bloomberg
Businessweek, Details, Dwell, GQ, Fast Company and
The Wall Street Journal.
advertising and editorial photogr apher
06
PRODUCTION TECHNIQUES
COST SCALE
Offline Spot
Silver Glitter
UV Coating
Notes
Black
Cyan
Magenta
Yellow
Paper
27
Surface
HP Indigo 7600
07
Ground up. A better brand
is most often achievable
when built upon a solid
foundation. From only the
clearest blueprints can
we deliver results beyond
our wildest dreams.
29
Surface
Hvass&Hannibal
Founded by Nan Na
Hvass and Sofie Hannibal in 2006, this Copenhagen-based
art and design studio serves clients across Europe,
Asia and the USincluding adidas, Google Play, IBM,
Ralph Lauren Polo Jeans, the Royal Danish Academy
of Fine Arts and WIRED. Covering everything from the
digital realm to three-dimensional installations,
their work has been featured in Communication Arts,
Computer Arts, Creative Review, Design Week,
Glamcult, IdN, Print Magazine and Surface Magazine.
i l l u s t r at o r s a n d d e s i g n e r s
07
HP Indigo 7600
PRODUCTION TECHNIQUES
COST SCALE
30 Passes
of Spot Clear
HP ElectroInk
Notes
Black
Cyan
Magenta
Yellow
Printed on an HP Indigo
7600, this demo utilizes
an inline process to
directly apply multiple
layers of clear ElectroInk,
creating an embossed
look and additional
texturing through raised
print effects. ElectroInk
is often used to produce
high-value invitations,
business cards, book
covers and marketing to
deliver increased tactility
and engagement and
therefore, increased ROI.
Paper
31
Surface
08
From seed. Over time,
the digital garden has
grown in scope and scale
by the nurturing hands
of printers and marketers.
New techniques yield
flowering beauties to hold
and behold.
33
Surface
Geof Kern
A Dallas
treasure (by way of Brooklyn), Kern is widely known
in fashion circles for his work for Matsuda Tokyo and
Neiman Marcus. Honored with many awardsincluding
the Infinity Award in Applied Photography from the
International Center of Photography in New York City
and work in the permanent collection of the Muse
des Arts Dcoratifs in Parishis most recent work has
been featured in advertising campaigns for The Ritz,
Acura, 55DSL Mercedes, Morgan Stanley Smith Barney,
Sony, LG and InterfaceFLOR.
fas h i o n a n d a dv e r ti s i n g ph oto g r a ph e r
08
PRODUCTION TECHNIQUES
COST SCALE
Offline
Soft-Touch
UV Coating
Kodak NexPress
Light Black HD
Dry Ink
Black
Cyan
Magenta
Yellow
Paper
35
Notes
Printing an image
using Kodak NexPress
Light Black HD Dry
Ink helps produce
superior mid-tones
with strong color stability.
The printed image is
further protected, and its
subject matter
amplified, by the
offline application
of a soft-touch UV
coating using a
photopolymer plate.
Depending on the
desired sensation,
the amount used
impacts the final texture.
Here, the resulting
demo offers an elegant,
luxurious experience.
Surface
09
Solid footing. A brands
journey can be long
and winding, marked by
both challenges and
triumphs. If we carefully
survey the landscape,
then were able to choose
the right path, plotting the
coordinates for success.
37
Surface
Ashley Adams
HP Indigo 10000
10
Dip in. We deserve
to treat ourselves
to some of lifes greatest
pleasuresthose brilliant
things and experiences
outside the realm of good,
better and best that live
in a class of their own.
39
Surface
Tom Darracott
10
HP Indigo 10000
PRODUCTION TECHNIQUES
COST SCALE
No Additional
Effects
Notes
Black
Cyan
Magenta
Yellow
Running sensational
images at scale can yield
greater impactsimply
and effectively. In this
case, printing on the
large-format HP
Indigo 10000 further
emphasizes the already
surreal nature of the
image, making it larger
than life. In other cases,
the large sheet size
also allows for more
layouts in a single feed,
which helps marketing
dollars go further.
Paper
43
Surface
HP Indigo 7600
Afterword
Choosing digital means having an eye toward
customization, variability and speed, where quick-turn
projects can yield long-term results. Bringing knowledge
and know-how to the surface, Sappis mission of delivering
a brilliant brand experienceeach and every timecan
be yours, too.
All Sappi papers meet exacting standards.
And, thanks to third-party testing, the same
can be said for our digital papers.
KODAK NEXPRESS
XEROX IGEN3
XEROX IGEN4
S A P P I D I G I TA L G R A D E S A N D F I N I S H E S
HP INDIGO
Opus DX Gloss
Opus DX Dull
49
Surface
HP Indigo 7600
Opus
Galerie Art
Somerset
Flo
HannoArt
EuroArt Plus
Sappi Digital
50
Surface
Cover Story
Pages 05, 08, 17, 20, 29, 32, 33, 36, 4148
Pages 09, 12, 13, 16, 21, 24, 25, 28, 37, 40