Business Plan Template

RAFFLES COLLEGE OF HIGHER EDUCATION
MPU2222 ENTREPRENEURSHIP
BUSINESS PLAN
PREPARED BY:
DIAN BATO/ APPLIED PSYCHOLOGY/ 002F11115
HANDY TANDRA/ VISUAL COMMUNICATIONS/ 001F6114
PEIMAN HOJJATI/ INTERIOR DESIGN/ 008F5014
SEE ELEVEN/ INTERIOR DESIGN/ 002F5116
PREPARED FOR:
Mr. Jay Dee A. James
Lecturer-in-charge
SUBMISSION DATE:
26th February 2016
CONTENT
1) Part 1: Introduction
2) Part 2: The purpose of the Business Plan
3) Part 3: Business Background
4) Part 4: Owners Background
5) Part 5: Project Background
6) Part 6: Marketing Plan
7) Part 7: Production Design / Operations
8) Part 8: Organizational Plan
9) Part 9: Financial Plan
10) Part 10: Project Implementation Schedule
11) Part 11: Summary
12) Part 12: Appendices
1. INTRODUCTION
1.1 Logo
1.2 Introduction
This business plan is made to fulfill the requirements from the module MPU 2222Entrepreneurship.
2. THE PURPOSE OF THE BUSINESS PLAN
The purposes of this business plan are as follows:a) Helps run the company with a more cohesive vision. Analyzing plans for marketing, sales,
manufacturing, etc.
b) To stay on track. After the business is developed, referring to the business plan periodically
helps maintain a long-range view of decisions.
c) To talk about marketing strategies and how to attract more customers and grow income.
3. BUSINESS BACKGROUND
3.1 Business background
3.1.1 Business name
: Orange
3.1.2 Business address
: 718 Parklane, Shaftsbury Avenue, 83201, United Kingdom
3.1.3 Office number
: #74
3.1.4 Type of business
: Food & Beverages
3.1.5 Main activity
: Selling Beverages
3.1.6 Initial Capital
: 30 RINGGIT MALAYSIA
4. OWNERS BACKGROUND
4.1 Names and shareholders / partners address
N
o
1
2
3
4
Name
Dian Bato
Handy Tandra
Peiman Hojjati
See Eleven
Address
Mont Kiara
Dutamas
Tanjong Rambutan
Ampang
5. PROJECT BACKGROUND
5.1 Main product Orange cordial drinnk
5.2 Location Raffles College campus-under big tree
6. MARKETING PLAN
6.1 Sales target
6.1.1 Market target
Students, lecturers and staff of Raffles College.
6.12. Market population/target
30% out of 200 students in Raffles College
20% out of 50 staffs in Raffles College
6.1.3 Competitor
Our main competitors would primarily be other students who are selling beverages.
6.1.4 Sales Prediction
Day
Sales
Unit
RM *
15
30.00
15
30.00
Total
30
60.00
6.2 Marketing strategy
6.2.1 Product strategy We spread the news about our products by word of mouth as
well as online marketing.
6.2.2 Price strategy We priced our products cheaper than our competitors to target
more customers
6.2.3 Promotion strategy For every 2 cups of our products bought, a third cup will be
free of charge.
6.2.4 Distribution strategy We had one of our team members going around campus and
selling our drinks whereas the rest of our team members were stationed under the big tree infront
of block A and block B.
6.3 Man Power Source

6.3.1 Position and number of worker
Position
No. of worker
Cashier
Beverage Handler
Promoter
6.3.2 Positions descriptions

Position
Main responsibilities
Cashier
Handles cash transactions.
Beverage Handler
Handles the production of orange cordial

from stirring to pouring into cups.
Promoter
Promotes products and attracts customers.
7. PRODUCTION DESIGN / OPERATION
7.1 Products Orange cordial mixed with water and served in Styrofoam cup together with
ice cubes.
7.2 Production process If you do, please state specifically.
No
Item
Quantity
7.3 Flowchart process Please state flowchart process if applicable.
Price (RM)
Sales
One cup was sold at RM2.00
Production
Orange cordial mixed with with mineral
water, served in styrofoam cups and mixed
with ice cubes.
Preparation
Orange cordial, sturofoam cups, mineral
water and ice cubes bought.
Step
3
Step
2
Step
1
8. ORGANIZATIONAL CHART
CEO
(DIAN BATO)
Manager 1
(HANDY
TANDRA)
Manager 2
(PEIMAN
HOJJATI)
Manager 3
(SEE ELEVEN)
9. FINANCIAL PLAN
9.1 Project implementation cost
Project implementation cost
Fixed Cost
Malaysian Ringgit (MYR)

30.00
Operation Cost
28.00
Other Expenses :
Null
Unexpected Expenses :
Null
28.00
TOTAL
10. PROJECT IMPLEMENTATION SCHEDULE

Day
Date
1
22/02/2016
2
23/02/2016
Activities / Remarks
Material Bought
Sales Expo
Sales (RM)
62.00
TOTAL 62.00
11. SUMMARY
The main product is orange cordial drink
This project will be implemented on 23/02/2016
The profit will be as targeted or more
This project will be completed on 23/02/2016
12. APPENDICES
12.1 Group photo
12.2 Sales photo
12.3 Product photo (Orange Cordial Drink)

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RAFFLES COLLEGE OF HIGHER EDUCATION

3.1.1 Business name

3.1.2 Business address

: 718 Parklane, Shaftsbury Avenue, 83201, United Kingdom

3.1.3 Office number

3.1.4 Type of business

: Food & Beverages

3.1.5 Main activity

3.1.6 Initial Capital

6.2 Marketing strategy

6.3 Man Power Source

6.3.2 Positions descriptions

Handles cash transactions.

Handles the production of orange cordial

Promotes products and attracts customers.

7. PRODUCTION DESIGN / OPERATION

7.3 Flowchart process Please state flowchart process if applicable.

Malaysian Ringgit (MYR)

10. PROJECT IMPLEMENTATION SCHEDULE

12.1 Group photo

12.2 Sales photo

12.3 Product photo (Orange Cordial Drink)

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