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    Uct Digital Marketing Course Information Pack

    Uploaded by

    Tony Peterz Kurewa
    This document provides information about an online short course in digital marketing offered by the University of Cape Town through GetSmarter. The 10-week, part-time course teaches essential digital marketing principles and practical skills, including building a website with WordPress and implementing an online marketing strategy. Students learn through online lectures, group work, assignments and projects to build skills in areas like web analytics, search engine optimization, social media marketing and more. The course is self-paced and designed to be completed while working, requiring around 7-10 hours per week.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd

    Uct Digital Marketing Course Information Pack

    Uploaded by

    Tony Peterz Kurewa
    494 views8 pages
    This document provides information about an online short course in digital marketing offered by the University of Cape Town through GetSmarter. The 10-week, part-time course teaches essential digital marketing principles and practical skills, including building a website with WordPress and implementing an online marketing strategy. Students learn through online lectures, group work, assignments and projects to build skills in areas like web analytics, search engine optimization, social media marketing and more. The course is self-paced and designed to be completed while working, requiring around 7-10 hours per week.

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    This document provides information about an online short course in digital marketing offered by the University of Cape Town through GetSmarter. The 10-week, part-time course teaches essential digital marketing principles and practical skills, including building a website with WordPress and implementing an online marketing strategy. Students learn through online lectures, group work, assignments and projects to build skills in areas like web analytics, search engine optimization, social media marketing and more. The course is self-paced and designed to be completed while working, requiring around 7-10 hours per week.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    494 views8 pages

    Uct Digital Marketing Course Information Pack

    Uploaded by

    Tony Peterz Kurewa
    This document provides information about an online short course in digital marketing offered by the University of Cape Town through GetSmarter. The 10-week, part-time course teaches essential digital marketing principles and practical skills, including building a website with WordPress and implementing an online marketing strategy. Students learn through online lectures, group work, assignments and projects to build skills in areas like web analytics, search engine optimization, social media marketing and more. The course is self-paced and designed to be completed while working, requiring around 7-10 hours per week.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    of 8
    At a glance
    Powered by AI
    The key takeaways are that this course teaches the essential principles of digital marketing and equips students with practical skills to implement an effective online marketing strategy using tools like WordPress and web analytics. Students will build their own website and create a holistic digital marketing campaign.

    The main topics covered in the course include introduction to digital marketing, website design and development, web analytics, search engine optimization, social media marketing, content marketing, email marketing, mobile marketing and analytics. Students will learn practical skills in each area.

    Taking an online course provides flexibility to learn at your own pace and from the convenience of your own home. Students also gain access to a community of professionals to collaborate with and receive personal support from a head tutor, course coach and technical support team throughout the learning journey.

    UNIVERSITY OF CAPE TOWN

    DIGITAL MARKETING
    ONLINE SHORT COURSE
    Learn online and part-time with Africas leading university and
    online education experts GetSmarter

    AFRICA
    S

    UN

    NUM
    BER
    1
    IV

    ERSITY

    CONTENTS
    1. About this course page 2
    2. Is this course for you?
    page 3
    3. What will you learn on this course? page 4
    4. How does GetSmarters online
    learning model work?
    page 6
    5. Related courses
    page 8

    ABOUT THIS COURSE


    This course will teach you the essential principles behind successful digital marketing and equip you
    with the practical skills needed to implement an effective online marketing strategy. Youll build your
    own website using WordPress, and will be exposed to the latest global digital marketing tools, to
    create a holistic digital marketing campaign.

    10 weeks part-time

    +27 (0)21 447 7565

    R12,500 Incl. VAT

    REGISTER NOW

    Requires approx. 7 - 10 hours per week, self-paced

    CONVINCE YOUR BOSS TO PAY

    MEET THE HEAD TUTOR

    CARLA VAN STADEN


    Digital Marketing Specialist

    Carla van Staden is an experienced marketer and a passionate teacher, having worked in a traditional
    publishing house and an online marketing agency for a few years before deciding to start her own
    agency, Twenty3Media, in 2010. Through Twenty3Media, shes worked with clients from a number of
    industries, providing them with marketing assistance and consultation; as well as strategy design and
    implementation across both online and offline media.

    PAGE 2

    THIS COURSE IS FOR YOU IF:

    You want to understand the

    You want to contribute

    digital marketing environment

    meaningfully towards the

    to take on new responsibilities

    marketing success of

    in your current role

    your company

    Youre looking to break into

    You feel the need to

    the field of digital marketing

    formalise your existing

    or develop your general

    digital marketing experience

    marketing skill set

    with a course recognised


    by UCT

    STILL UNSURE?
    Complete this short assessment quiz to find out if this course is right for you.
    TAKE THE QUIZ

    PAGE 3

    WHAT WILL YOU


    LEARN ON THIS COURSE?
    Find out more about the skills youll walk away with as you progress through the
    10 modules of this course:

    ORIENTATION MODULE:

    MODULE 3:

    WELCOME TO YOUR ONLINE CAMPUS

    WEB ANALYTICS

    Get to grips with your new online classroom

    L
     earn how to measure and optimise your

    Meet your Student Success Team and get to know

    digital marketing efforts using analytics


    Learn about web analytics tools

    your fellow classmates

    Learn how to evaluate web analytics reports

    MODULE 1:

    MODULE 4:

    INTRODUCTION TO DIGITAL MARKETING

    SEARCH ENGINE OPTIMISATION

    L
     earn about the evolution of digital marketing and

    Understand how search engines work and why

    how its tactics fit together

    SEO is so important

    E
     xplore digital marketing today and what the

    Discover methods to improve your websites

    future holds

    SEO ranking

    MODULE 2:

    MODULE 5:

    WEBSITE DESIGN AND DEVELOPMENT

    ONLINE COPYWRITING

    Discover the role your website plays in your digital

    Discover what online copywriting is

    market strategy

    Understand how copywriting aids a sound content

    Understand the principles of web design and

    marketing strategy

    development

    Understand the principles that enable you to write

    Learn how to construct a website on WordPress

    engaging online content

    PAGE 4

    Learn how to engage with your audience via

    MODULE 6:

    email marketing

    ONLINE ADVERTISING AND PPC

    Learn how to evaluate the performance of your

    Explore the differences between online and offline

    email marketing campaign

    Learn a number of techniques that will enable your


    product to be more visible to your target market

    MODULE 9:
    MOBILE MARKETING
    U
     nderstand why mobile marketing is a key aspect

    LEARN ABOUT
    THE UCT DIGITAL
    MARKETING COURSE

    of digital marketing strategy in South Africa


    D
     iscover how to effectively implement a mobile
    marketing strategy

    WATCH THE COURSE TRAILER

    MODULE 10:
    MODULE 7:

    DIGITAL MARKETING STRATEGY


    L
     earn how to create an integrated marketing

    SOCIAL MEDIA AND WEB PR

    strategy

    Learn about the kinds of social media that are used

    G
     ain insight into how to futureproof your digital

    for social networking

    marketing skill set to ensure you stay up-to-date

    Learn to formulate a social media marketing strategy


    Learn important aspects of web PR that allow you to

    manage your brands online reputation

    SKILLS OF A
    DIGITAL MARKETING
    MANAGER

    MODULE 8:
    EMAIL MARKETING
    Understand why email marketing is such a

    VIEW THIS INSIGHTFUL RESOURCE

    successful technique

    Shu-aib Benjamin
    Past Student
    After doing my research across various institutions, I decided to enroll with GetSmarter. The online learning
    environment added so much value and it was very manageable for me to complete, even with a toddler. The
    course provides relevant industry knowledge and each module has a practical component which can be applied
    to your business as you go along.

    PAGE 5

    HOW DOES
    GETSMARTERS ONLINE
    LEARNING MODEL WORK?
    UCT and GetSmarter have partnered to bring

    2 SELF-PACED WEEKLY MODULES

    you a learning experience that uses technology

    Every course is broken down into

    to replicate, and even enhance, the very best

    manageable, weekly modules, designed

    elements of the face-to-face learning experience,

    to accelerate your learning process through

    so that you can learn anything you need know,

    diverse learning activities:

    to get where you want to be, online and parttime. Heres how it works:

    Read your course notes online

    1 YOUR ONLINE CAMPUS


    After youve registered and paid for your
    spot on the course, you will gain access

    Collaborate with your classmates

    to a cutting-edge online learning platform

    on group summaries and via the

    designed to provide you with a world-class

    discussion forum

    university educational experience - a platform


    we call the Online Campus. The Online Campus
    is your virtual classroom for the duration of the

    Enjoy interactive video lectures from

    course - accessible to you from the comfort and

    the comfort of your own home

    convenience of your own home. All you need is


    access to the internet, and well take care of the
    rest.

    Investigate current, real-world


    case studies
    D
    VI

    Apply what you learn in your weekly

    EO

    THE GETSMARTER
    EXPERIENCE

    assignments, including timed

    WHATS IT LIKE TO
    LEARN ONLINE

    submissions to simulate real-world


    time pressure

    TAKE A TOUR OF YOUR ONLINE CLASSROOM

    94,7%

    Course Completion Rate


    (In comparison with a national average
    distance-learning pass rate of around 7%.)

    PAGE 6

    1. YOUR HEAD TUTOR

    3 A COMMUNITY OF LIKE-MINDED

    An experienced subject matter expert, whos

    PROFESSIONALS

    there to guide your learning journey by

    Over 37,000 ambitious working

    answering any course-related questions, as

    professionals like you have already

    well as providing you with rich, individualised

    advanced their careers with an online short

    feedback on all of your assignments and

    course from GetSmarter and UCT. When you

    ongoing project work.

    sign up to join the class, youll be granted access


    to a network of vibrant, like-minded

    2. YOUR COURSE COACH

    professionals who youll collaborate with for the

    A learning partner who specialises in monitoring

    duration of your learning journey. Week by

    your progress, helping you manage your time

    week, youll move through the course content

    and ensuring youre equipped with practical

    together, learning from and engaging with each

    tools to overcome any personal or professional

    other via the online discussion forum on your

    obstacles you might be faced with along the

    Online Campus. Whats more, after you

    way. Your success is their success, and theyre

    complete your course, youll get to keep in touch

    here to help you every step of the way.

    by joining our GetSmarter Alumni Community.


    Find out more about past student experiences in

    3. YOUR TECH SUPPORT TEAM

    this video:

    Even if youre really intimidated by the idea of


    VI

    studying online - weve got you covered. The


    handy Technical Support sidebar youll see when

    EO

    WHAT OUR
    PAST STUDENTS

    you log in to the Online Campus is your direct

    HAVE TO SAY

    line to a team of professionals trained to solve


    absolutely any tech-related challenges you might

    WATCH 2-MINUTE VIDEO

    experience.

    5 RECOGNITION FOR YOUR NEW SKILL

    4 PERSONAL SUPPORT EVERY STEP

    Youll leave the course with workplace-

    OF THE WAY

    ready skills recognised by Africas leading

    Youve got three exceptionally talented

    university. If youve met all the requirements to

    individuals on your side, all of whom are

    pass the course, your UCT-approved certificate

    100% dedicated to making it easy for you to

    will be couriered to you and can be proudly

    maintain your learning momentum for the full

    displayed wherever you choose.

    duration of your online education experience.

    PAGE 7

    THIS SOUNDS PERFECT


    FOR MY CAREER!
    IM READY TO REGISTER

    NOT QUITE WHAT YOURE LOOKING FOR?


    Other students found the following courses relevant to their career goals:

    UCT COPYWRITING
    FOR ONLINE
    MARKETING

    UCT SOCIAL MEDIA

    UCT MARKETING

    VIEW SHORT COURSE SCHEDULE

    CONTACT US
    Call: +27 (0)21 447 7565 | Email: enrolments@getsmarter.co.za
    Website: www.getsmarter.co.za

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