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Modul PPT 1 Manajemen Strategik
Modul PPT 1 Manajemen Strategik
Distinctive
Strategic Management
Strategic Menagement : Overview of the
management strategic
Fakultas
Pascasarjana
Program Studi
Magister
Manajemen
http://www.mercubuana.ac.id
Dr Ir Sri Hartono MM
Buku-Buku Referensi :
Thomas L. Wheelen & J.David Hunger, (2010)
Strategy Management and Business Policy, Twelfth
Edition,
David R. Fred, (2010) Strategic Management
consepts and cases , Thirteen Edition.
Hitt Ireland (2013), Strategic Management : Concept
and Casuse. Prentice Hall.
Penilaian
UTS
UAS
Diskusi, Paper, Kasus
Kehadiran
: 30%
: 35%
: 30%
: 5%
Tugas Individu/Kelompok
Pembahasan Journal meliputi :
Posisi teoritis
Konsep teoritis utama atau kerangka kerja yang digunakan
Metodologi
Temuan utama
Komentar pada interpretasi alternatif dari hasil
Kemungkinan ekstensi dan strategi pengkayaan penelitian
Learning Objective
After finishing this chapter, you should be able to
Understand the benefits of strategic management,
Explain how globalization and e-commerce influence
strategic management,
Understand the basic model of strategic management,
Identify some triggering events that act as stimuli for
strategic change,
Understand strategic management decision making modes,
Use the strategic audit as a method of analyzing corporate
functions and activities.
Globalization
Internationalization of markets and corporations
Global (worldwide)
markets
markets
rather
than
national
Electronic Commerce
Use of the
transactions
Internet
to
conduct
business
1.
2.
3.
4.
Environmental
Variables
SWOT Analysis
SWOT is an acronym used to describe the particular
strengths, weaknesses, opportunities, and threats,
that are strategic factors for a specific company.
The external environment consists of variables
(OT)that are outside the organization and not
typically within the short run control of top
management. These variables from the context
within which the corporation exists
SWOT Analysis
The internal environment of a corporation consists of
variable(SW) that are within the organization itself
and are not usually within the short run control of
top management. These variables from the context
in which work is done. They include the corporations
structure, culture, and resources, key strengths from
a set of core competencies that the corporation can
use to gain competitive advantage
Environmental Scanning
SWOT Analysis
Strengths Weaknesses
Opportunities - Threats
Strategy Formulation
Formulation is the development of long-range
plans for the effective management of
environmental opportunities and threats, in
light of corporate strengths and weaknesses
(SWOT). It includes defining the corporate
mission, specifying achievable objectives,
developing strategies, and setting policy
guidelines.
Mission statement
An organizations mission statement is the
purpose or reason for the organizations
existence. It tells what the company is
providing to society.
Strategy Formulation
Mission Statement
Objectives
Objectives are the end results of planned activity.
They should be stated as action verbs and tell what is
to be accomplished by when and quantified if
possible. The achievement of corporate objectives
should result in the fulfillment of corporations
mission.
The term goal is often used interchangeably with the
term objective. In this book we prefer to differentiate
the two terms. In contrast to an objective, we
consider a goal as an open ended statement of what
we want to accomplish, with no quantification of
what is to be achieved and no time criteria for
completion
Strategy
A strategy of a corporation forms a
comprehensive master plan that states how
the corporation will achieve its mission and
objectives.
It
maximizes
competitive
advantage and minimizes competitive
disadvantage
Policy
A policy is a broad guideline for decision
making that links the formulation of a strategy
with its implementation. Companies use
policies to make sure that employees
throughout the firm make decisions and take
actions that support the corporations mission,
objectives, and strategies
Policies
1. Policies include guidelines, rules, and procedures
established to support efforts to achieve stated
objectives.
2. Policies are most often stated in terms of
management,
marketing,
finance/accounting,
production/operations, research and development,
and computer information systems activities.
Examples: smoking policy, recruitment policy
Strategy implementation
Strategy implementation is a process by which
strategies and policies are put into action through
the development of programs, budgets, and
procedures.
The implementation of strategy directly or indirectly
connects to all facts of management. Thus it is
fundamental to follow a holistic approach when
analyzing and assessing complex issues of strategy
implementation.
Performance
Performance is the end result of activities, it includes
the outcomes of the strategic management process.
The practice of strategic management is justified in
terms of its ability to improve an organizations
performance, typically measured in terms of profits
and return in investment. For evaluation and control
to be effective, managers must obtain clear, prompt,
and unbiased information from the people below
them in the corporations hierarchy. Using this
information, managers comparing what is actually
happening with what was originally planed in the
formulation stage.
Organizational Adaptation
Organizational Adaptation
Strategic flexibility
Learning Organizations
Learning Organizations
4 Chief Activities
Terima Kasih
Dr Ir Sri Hartono MM