San Rocco Pure Beauty Call
San Rocco Pure Beauty Call
San Rocco Pure Beauty Call
SUBMISSION GUIDELINES
A External contributors can either accept the proposed interpretative point of view or react with new interpretations
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Proposals for contributions to San Rocco 13 must be submitted electronically to mail@sanrocco.info by 12 April 2016.
Tints happily broken and blended, and irregular masses of light and shadow harmoniously melted into each
other, are, in themselves, as before observed, more
grateful to the eye, than any single tints, upon the same
principle that harmonious combinations of tones or
horseshoe-shaped market hall? And why make a prerusted steel staircase based on the form of a singlesurface Mbius strip? What are all these buildings trying to achieve? Are they trying really hard to look efficient? Environmentally friendly? Progressive? Why all
this effort? Is this just a nonsensical race towards the
bizarre? Or is it, in fact, just a misunderstood search
for beauty? And why dont we want to call this thing by
its name? (And wouldnt this quest be at least slightly
more successful if it had been explicit about its goal
from the beginning?)
Modern architecture murdered beauty, erasing it from
the very core of the architectural discourse. In a few
cases, the purge of beauty was an attempt to substitute the indirect politicalness of beauty with direct political action (although this remark probably only applies to Hannes Meyers work and that of a few others).
In the vast majority of cases, however, the expunging of
beauty was just the consequence of a computational/
liberal paradigm according to which anything that cannot be immediately calculated should simply be made
to disappear. So beauty was suddenly dead, dead as a
dead dog.
Efficiency became the new paradigm, and its logic relentlessly mined the possibility of thinking of beauty as
the ultimate goal of architectural production. The minutiae of the difficult dialectic of beauty were soon lost
in a rude new common sense. Given the obsession with
measuring the effectiveness of any given buildings performance, the pre-modern ineffability of the investigation of beauty became obscene, as did its embarrassing permalink with the sphere of the sacer. And in the
space left vacant by the absence of a proper discourse
on beauty, a lesser one soon developed. This space was
soon occupied by the picturesque, a minor beauty entirely dedicated to the reveries of the individual. In fact,
while beauty was abstract, logical and impersonal, the
picturesque was sensual, psychological and personal.
While beauty imposed itself on the subject (in the name
of a Common that preceded all of the individuals belonging to it), the picturesque merely reawakened previous sensations experienced by the subject, without
any interest in something shared or universal. (In the
end, if you did not eat the cookies as a child, then you
can never rediscover their taste later in life.)
Beauty was political. Beauty was violent and optimistic. Beauty wanted to change the world. As such, beauty had a theory. The picturesque, on the contrary, was
nostalgic and consolatory. The picturesque wanted
the world to stay as it was. Thus, the picturesque had
a hermeneutics.
If the production of beauty is an explicit goal of architecture, then arent we in need of a proper theory of
beauty?
Good old Immanuel Kant might help a bit here, specifically his analysis of the beautiful in his Critique of Judgment. Employing an apparent oxymoron, Kant refers to
the beautiful as the result of a subjective universal
judgement. The judgement is subjective; it is not tied
to any absolute or determinate concept. However, the
judgement is made in the belief that other people ought
to agree with it, even though it is known that many will
not. The force of this ought comes from a reference to
a sensus communis a common sense, a common form
of life.
And using this principle as a starting point, wouldnt it
be possible to imagine a few, schematic first elements
of a theory of beauty for contemporary architecture?
For instance:
a.) Beauty is both an explicit problem (in theory) and an
explicit goal (in design).
b.) There is no chance of producing beauty unless it is
explicitly desired; or, beauty does not happen: beauty
is a project; or, even better, beauty only happens if it is
a project (given that, of course, the project of beauty is
not sufficient to make beauty happen).
c.) Beauty indeed happens; it is an event.
d.) Beauty is the rediscovery of a pre-logical, pre-linguistic commonality that is achieved through logical,
critical, political work.
e.) Beauty must be pure beauty; it cannot do without the
crazy pretension of being evident to everybody (offered
to everybody).
f.) Pure beauty is based on the refusal of an idea of a
lesser beauty, of a minor, harmless beauty, a quasibeauty that is to pure beauty as a lapdog is to a lover.
somehow primordial, somehow post-apocalyptic. Although Isozaki may have tried to pursue something similar, thus far architecture has hardly exploited this field.
Before Marketing Took the Reins
(Our Little Nostalgic Moment)
Car design may have reached an all-time low. A Russiandolls approach to brand identity that tried to provide
every car manufacturer with an unmistakable line-up
of models transferred decision-making power from the
designers to the market experts. At the same time, the
shift in importance from the older markets of Europe,
the U.S. and Japan to the quickly developing new ones
with their allegedly different tastes helped turn car
design into a caricature of the profession it once was.
We look back with astonished respect at the avantgarde car design of the 1970s and its consistent search
for beauty through abstraction. It was a time when concept cars were more than just testing grounds used to
judge the publics reaction. Bertone, Giugiaro, Pininfarina, Towns where are you now?
High-tech
Thirty years after the peak of High-tech Architecture, it
might now be the time to investigate its sleek, chromeaddicted, mystical beauty the Lloyds building, for
instance.
Beauty in Space
The very idea that beauty can appear in space is a postulate of Italian Renaissance painting, not of Italian Renaissance architecture. Italian Renaissance architecture is just a consequence of this idea that is, the idea
of a painter: Giotto di Bondone.
Abstract Landscape
Landscape architecture is a creation of the picturesque.
And so far landscape architecture has been loyal to its
roots. To this point there has been no attempt to imagine a contemporary landscape architecture (or a contemporary landscape urbanism, for that matter) outside of the tradition of the picturesque. Would this be
possible?
Kill the father!
The Neo-picturesque
The politically correct urbanism of the neo-liberal era
came from a place where the Smithsons without moralism merged with Rossi without ideology. This aggressively inoffensive idea of the city proceeded to conquer
Europe with an endless provision of sensiblerie. Here
a little tear for a rabbit that has broken its paw, there
a little song for those abandoned slippers next to the
broom. Always very polite. No claim, no statement. Everything in tones of beige or mustard. Always contextual, no matter what the context actually was.
Early Lewerentz Is So Much Better than Late
Lewerentz
Forget all those sombre bricks: the good Lewerentz is
the one who made the Resurrection Chapel.
Rembrandts, Tractors
It is said that in the early years of the USSR, the new
government wanted to sell off large parts of the tsarist
art collections in order to buy more useful things: We
do not need Rembrandts; we need tractors! Instead
of eliminating aesthetic values, this type of economy
makes room for a new hyper-aestheticization of the political. A new beauty appears, one that is fanatical and
immoral, apocalyptic and punk.
In architecture, the most obvious case of this is the
work of Hannes Meyer, possibly the most talented architect of his generation and one who radically set aside
his own skills in order to submit entirely to ideology. Yet
somehow, through this ideology, his talent resurfaces,
but purified in a fanatical sacrifice: the Basel cemetery,
the Society of Nations, the Peterschule, the Palace of
the Soviets . . .
Next page:
Young Frankenstein,
directed by Mel Brooks,
1974