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    Fusion Zone

    Uploaded by

    downloadmonster
    The document outlines the color palette for the fusionZONE Automotive brand. It identifies FZ Blue as the primary color to signify the brand. In addition, it includes two shades of gray for flexibility and one accent color, Icon Green, exclusively for product icons. Solid black is to be used for print while Slightly Black is for screen. Maintaining consistency with these limited colors will build strong brand recognition.

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    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd

    Fusion Zone

    Uploaded by

    downloadmonster
    21 views1 page
    The document outlines the color palette for the fusionZONE Automotive brand. It identifies FZ Blue as the primary color to signify the brand. In addition, it includes two shades of gray for flexibility and one accent color, Icon Green, exclusively for product icons. Solid black is to be used for print while Slightly Black is for screen. Maintaining consistency with these limited colors will build strong brand recognition.

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    The document outlines the color palette for the fusionZONE Automotive brand. It identifies FZ Blue as the primary color to signify the brand. In addition, it includes two shades of gray for flexibility and one accent color, Icon Green, exclusively for product icons. Solid black is to be used for print while Slightly Black is for screen. Maintaining consistency with these limited colors will build strong brand recognition.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    21 views1 page

    Fusion Zone

    Uploaded by

    downloadmonster
    The document outlines the color palette for the fusionZONE Automotive brand. It identifies FZ Blue as the primary color to signify the brand. In addition, it includes two shades of gray for flexibility and one accent color, Icon Green, exclusively for product icons. Solid black is to be used for print while Slightly Black is for screen. Maintaining consistency with these limited colors will build strong brand recognition.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
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    COLOR PALETTE

    Primary Color Pallette

    It is important that anyone internal of fusionZONE


    Automotive and any external partners maintain
    a consistent appearance of the brandmark and
    all visual communications across various media
    types and materials. The consistent use of a
    limited number of colors will build strong external
    recognition and memorability for fusionZONE
    Automotive.

    FZ Blue

    The fusionZONE Automotive color palette is


    comprised of colors used in the fusionZONE
    Automotive brandmark. Our primary color, FZ
    Blue, is intended to be the main signifying color
    for the brand. In addition, two grays are included
    for added flexibility and one color scenarios. Icon
    Green is added exclusively for the use of product
    icons and may never be used alone. Solid black
    is to be used when using for print and the RGB
    numbers for Slightly Black when using for screen.

    DARK GRAY

    WHITE

    CMYK 00 00 00 85
    RGB 77 77 79
    #58585b

    CMYK 00 00 00 00
    RGB 255 255 255
    #FFFFFF

    LIGHT GRAY

    ICON GREEN

    CMYK 00 00 00 30
    RGB 188 190 192
    #58585b

    CMYK 80 17 100 04
    RGB 50 150 35
    #329623

    CMYK 73 44 00 00
    RGB 74 129 194
    #4980c2

    BLACK
    SLIGHTLY BLACK
    CMYK 00 00 00 100
    RGB 40 40 41
    #282829

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