A Project Report on

CUSTOMER PREFERENCES IN CHOOSING BIG BAZAAR,

FBB46-49 Haridwar Uttarakhand-247663.
A Project Report submitted towards the partial fulfillment of the
requirement for the award of the degree of
MASTER OF BUSINESS ADMINISTRATION
By

RITESH KUMAR KATARIA

ROLL NO:1503801500023
Under the guidance of
MR. Shivender Singh

Modern Institute Of technology, Rishikesh

Approved by A.I.C.T.E, New Delhi, Accredited by NBA,

COLLEGE LOGO

1|Page

DECLARATION
I hereby declare that this Project Report entitled A STUDY ON CUSTOMER
PREFERENCES IN CHOOSING BIG BAZAAR at BIG BAZAAR, RTC X ROADS
is a bonafied work done by me for the award of degree of Master of Business
Administration submitted to College Name. The results embodied in this thesis have not
been submitted to any other University or Institution for the award of any Degree/Diploma
Certificate or Published any time before.

Place:
Date
(YOUR NAME)
ROLL NO

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ACKNOWLEDGEMENT
I am thankful to NAME (Asst.Professor) for being my project guide.
My profound thanks to NAME, Director, COLLEGE NAME, who was patient in
giving direction to my project in his capacity.
I express my sincere gratitude to BIG BAZAR SUPERVISOR NAME and other
personnel staff for guiding and encouraging me to the completion of project on time.

I am grateful to my parents for their continuous support right from the beginning of
my project to the submission of this report.

(YOUR NAME)
ROLL NO

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CONTENTS
S.NO.

CHAPTERS
I. INTRODUCTION

PAGE NO.

INTRODUCTION ABOUT TOPIC

II. METHODOLOGY
RESEARCH DESIGN
STATEMENT OF THE PROBLEM
OBJECTIVES
2

NEED OF THE PROJECT

9-11

SCOPE OF THE PROJECT

TYPE OF THE STUDY
SOURCES OF DATA COLLECTION
LIMITATIONS OF THE STUDY

III.COMPANY PROFILE
INTRODUCTION
3

INDIA RETAIL INDUSTRY

13-47

HISTORY OF RETAILING
KEY PLAYERS
4
5

IV. DATA ANALYSIS& INTERPRETATION

V. FINDINGS,CONCLUSIONS & SUGESSTIONS

49-71
73-75

ANNEXURE
6

QUESTIONNAIRE
BIBILOGRAPHY

4|Page

77-80

LIST OF TABLES
S.N
O

TITLE
Gender Of Respondents

Age Of Respondents

Occupation Of Respondents

PAGE.NO

49
50
51

Marital Status Of Respondents

4

52
Monthly Income Of Respondents

Respondents How Frequently Visiting Big Bazaar

Which Products Respondents More Often Purchasing

7
8

From Which Source Respondents Purchase Products From Big Bazaar

Respondents Why Purchase Products From Big Bazaar

9
10

Respondents response about product categories

11

Respondents response about store space for products in Big bazaar

12

Respondents Response On Representative Interaction In Store

13

Respondents reaction about big bazaar intimating offers in store

Respondents Response For Store Customer Service

14

53
54
55
56
57
58
59
60
61
62

15

Big Bazaar Offer Any Special Discounts For Customers

15.A

Some Of The Store Discounts & Offers

16

Respondents waiting for a long time at the billing section at big bazaar

65

17

Respondents prefer food courts & gaming section at big bazaar

66

18

Why respondents visit the retail stores

67

19
20
21
22

Respondents purchased any product at Big-Bazaar just by visiting first time

Respondents intentions to re-inter the store?
Respondents response about big bazaar products quality, quantity
Respondents reaction after shopping at big bazaar

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63
64

68
69
70
71

CHAPTER-I
INTRODUCTION

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INTRODUCTION. ABOUT THE TOPIC

Organized retail is gaining tremendous importance in the recent times. On the other
hand, the retail industry is also facing severe competition and those who are able to retain
their customers are the ones that are able to succeed in the market place.
The retail firms are spending a lot of their marketing resources to keep existing
customers rather than to attract new ones. Customer satisfaction plays a key role in customer
retention and also is a major differentiating factor among retail stores. Delivering satisfaction
to the consumers has become one of the major drivers of profitability.
In this scenario, the firms have to work on what attracts consumers and what will
make them not to shift their choice towards competitors. Working out strategies in this
direction requires a thorough understanding of the preferences of the consumers on the
attributes that are considered of much significance.
This study focuses on analyzing the consumers preferences of the specific attributes
of retail store in Hyderabad, RTC X ROADS. The study starts with reviewing the earlier
works in this area, the objective of the study and the research methodology used is then
delineated.

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CHAPTER-II
METHODOLOGY

RESEARCH DESIGN

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A research design is the arrangement of condition for collection and analysis of the
data in a manner that aims to combine relevance to the research purpose with the economy in
procedure.
In fact the research design is the conceptual structure with in which research is conducted, it
constitutes the blueprint for the collection, measurement and analysis of data.
STATEMENT OF THE PROBLEM:
The study is being conducted for the Big Bazaar store in RTC X ROADS based in
HYDERABAD city, to find out the customer preferences in choosing Big Bazaar. It is
required to find out the preferences based on certain aspects (price, Income, levels selection
of products satisfaction level of customers).
OBJECTIVES
To study the customer preferences in choosing Big Bazaar.
To study the factors that is affecting the choice of customers in choosing a retail store.
To study the factors that retain the customers who visit Big Bazaar
NEED OF THE PROJECT
Now days retail stores facing more competition in retailing business. Good store
design increase the visiting of more customers in to the store and increase the store goodwill,
and price also plays major factor to use the customer giving preference and selection of the
store. And as industry research has shown, there is much need to know the customer
expectations, customer preferences and their store choices(features) and we will find out
solutions for designing effective store which will getting more customers and getting more
profits.
SCOPE OF THE STUDY
The research is applicable in the area of customer decision making process for
purchasing of products at Big Bazaar. The scope of research also helps in understanding the
preferences of the customers. It would help Big Bazaar in designing their marketing
promoting sales.
TYPE OF STUDY: Descriptive method
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This research is completely based on the description of the factors that lead to the
customer decision making process. It is basically valued on the various parameters which
include personal details of customers, their income level, satisfaction level
Here the need is to find which factor describes the consumer decision making process most
effectively.
SOURCES OF DATA COLLECTION:
The sources of data include both Primary and Secondary data.
Primary data is collected with specific objective, especially to address the research
problem. The data is gathered by distributing a questionnaire to the customers who visit big
bazaar and through personal interview.
Secondary data includes books, journals, magazines, news letters of the big bazaar,
and internet.
SAMPLING SIZE:
The sample size taken for the study at big bazaar is 80.
SAMPLING PROCEDURE:
To obtain the representative sample, a non probability sample can be drawn. In this
study the method of selecting samples is random.
TOOLS:
The tools used for analyzing data are rating method; graphs, pie charts etc.
Questionnaire is distributed to the individual respondents and special care has been taken to
make him/her feel comfortable so that, he/she could answer all the questions. This method is
followed to get unbiased answers.
TECHNIQUES OF ANALYSIS:
The data collected from the customer are transcript to the worksheet in the form of
tally bars and analyzed by statistical tools by drawing tables and graphs, inferences were
drawn on a marketing concept and conversation. Based on the marketing concepts findings of
the research were driven and recommendations are made.
LIMITATIONS OF THE STUDY:
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It is not possible for any market study to make it accurate due to many hurdles in the
collection and computation of data. Some limitations of the study are listed below

The sampling frame to conduct the study has been restricted to Big Bazaar, RTC X

Road, and Hyderabad.

Respondents show reluctance towards giving correct information.
Findings of the study are based on the assumption that respondents have disclosed in

the questionnaire.
Time was a major constraint.
The sample was limited to only customers who have made a purchase at big bazaar.

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CHAPTER-III
COMPANY PROFILE

Introduction
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Retailing consists of those business activities involved in the sale of goods and
services to consumers for their personal, family, or household use. Retailing comprises of
four elements customer orientation, coordinated effort, value-driven, and goal orientation.
The word "Retail" originates from a French-Italian word. Retailer-someone who cuts off or
sheds a small piece from something. Retailing is the set of activities that markets products or
services to final consumers for their own personal or household use. It does this by
organizing their availability on a relatively large scale and supplying them to customers on a
relatively small scale. Retailer is a Person or Agent or Agency or Company or Organization
who is instrumental in reaching the Goods or Merchandise or Services to the End User or
Ultimate Consumer.

Indian Retail Industry:

Indian retail industry is the largest industry in India, with an employment of around
8% and contributing to over 10% of the country's GDP. Retail industry in India is expected to
rise 25% yearly being driven by strong income growth, changing lifestyles, and favorable
Demographic patterns.
It is expected that by 2016 modern retail industry in India will be worth US$ 175- 200
billion. India retail industry is one of the fastest growing industries with revenue expected in
2007 to amount US$ 320 billion and is increasing at a rate of 5% yearly. A further increase of
7-8% is expected in the industry of retail in India by growth in Consumerism in urban areas,
rising incomes, and a steep rise in rural consumption. It has further been predicted that the
retailing industry in India will amount to US$ 21.5 billion by 2010 from the current size of
US$ 7.5 billion.
Shopping in India has witnessed a revolution with the change in the consumer buying
behaviour and the whole format of shopping also altering. Industry of retail in India which
has become modern can be seen from the fact that there are multi- stored malls, huge
shopping centers, and sprawling complexes which offer food, shopping, and entertainment all
under the same roof. Indian retail industry is expanding itself most aggressively; as a result a
great demand for real estate is being created. Indian retailers preferred means of expansion is
to expand to other regions and to increase the number of their outlets in a city. It is expected
that by 2010, India may have 600 new shopping centres.
In the Indian retailing industry, food is the most dominating sector and is growing at a
rate of 9% annually. The branded food industry is trying to enter the India retail Industry and
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convert Indian consumers to branded food. Since at present 60% of the Indian grocery basket
consists of non- branded items.
Indian retail industry is progressing well and for this to continue retailers as well as
the Indian government will have to make a combined effort. Indian retailing industry has seen
phenomenal growth in the last five years. Organized retailing has finally emerged from the
shadows of unorganized retailing and is contributing significantly to the growth of Indian
retail sector. The India Retail Sector Analysis report helps clients to analyze the
opportunities and factors critical to the success of retail industry in India.
Indian retail industry is going through a transition phase. Most of the retailing in our
country is still in the unorganized sector. The spread out of the retails in US and India shows
a wide gap between the two countries. Though retailing in India is undergoing an exponential
growth, the road ahead is full of challenges
KEY CHALLENGES:

LOCATION:
"Right Place, Right choice" Location is the most important ingredient for any

business that relies on customers, and is typically the prime consideration in a customers
store choice. Locations decisions are harder to change because retailers have to either make
sustainable investments to buy and develop real estate or commit to long term lease with
developers. When formulating decision about where to locate, the retailer must refer to the
strategic plan:

Investigate alternative trading areas.

Determine the type of desirable store location

Evaluate alternative specific store sites

MERCHANDISE:

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The primary goal of the most retailers is to sell the right kind of merchandise and
nothing is more central to the strategic thrust of the retailing firm. Merchandising consists of
activities involved in acquiring particular goods and services and making them available at a
place, time and quantity that enable the retailer to reach its goals. Merchandising is perhaps,
the most important function for any retail organization, as it decides what finally goes on
shelf of the store.

PRICING:
Pricing is a crucial strategic variable due to its direct relationship with a firm's goal

and its interaction with other retailing elements. The importance of pricing decisions is
growing because today's customers are looking for good value when they buy merchandise
and services. Price is the easiest and quickest variable to change

TARGET AUDIENCE:
"Consumer the prime mover" "Consumer Pull", however, seems to be the most

important driving factor behind the sustenance of the industry. The purchasing power of the
customers has increased to a great extent, with the influencing the retail industry to a great
extent, a variety of other factors also seem to fuel the retailing boo
SCALE OF OPERATIONS:
Scale of operations includes all the supply chain activities, which are carried out in
the business. It is one of the challenges that the Indian retailers are facing. The cost of
business operations is very high in India.

KEY PLAYERS IN THE INDIAN RETAIL SECTOR:

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The untapped scope of retailing has attracted superstars like WAL-MART into India,
leaving behind the kiranas that served us for years. Such companies are basically IT based.
The other important participants in the Indian retail sector are BATA , BIG BAZAAR , CAF
COFFE DAY , KHADIMS , CROSSWORD , MORE , STAR BAZAAR , RELIANCE
FRESH , SPENCER , GOPALAN MALL to name a few.
RETAILING IN INDIA: A FORECAST
Future of organized retail in India looks bright. According to recent research, it is
projected to grow at a rate of about 37% in 2007 and at a rate of 42% in 2010. It will capture
a share of 10% of the total retailing by the end of 2010.
However to compete in this sector one needs to have up -to-date market information
for planning and decision making. The second most important requirement is to manage costs
widely in order to least normal profits in face of stiff competition.
RETAIL INDUSTRY AND ECONOMY
Retail business is the largest private industry.
Retail is ahead of finance and engineering and contributes over 8% of GDP in the
western countries.
Over 50 of the Fortune 500 and about 25 of the Asian top 200 complaints are retailers.
Today in some developed countries, retail business has shares as large as 40% of the
market.
HISTORY OF RETAILING
Retail concept is old in India. Worlds first departmental store started in Rome.
Todays kiranas stores are based on Manuscript & Kautilyas arthshastra. Haats, Melas,
Mandis & door to door salesmen are traditional Indian retail.
Retailing an d wholesaling cons is t of many organizations designed to bring
goods and services from the point of production to the point of use. Retailing includes all
the activities involved in selling goods or services directly to final consumers for their
personal, non business use. Retailers can be classified bin terms of store retailers, non-store
retailing, and retail organizations. Store retailers include many types, such as specialty stores,
Department stores, supermarkets, convenience stores, superstores, combination stores,
hypermarkets, discount stores, warehouse stores, and catalog showrooms. These store
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forms have had different longevities and are at different stages of the retail life cycle.
Depending on the wheel-of-retailing, some will go out of existence because they
cannot compete on a quality, service, or price basis.
Non-store retailing is growing more rapidly than store retailing. It includes direct
selling (Door-to-door, party selling), direct marketing, automatic vending, and buying
services. Much of retailing is in the hands of large retail organizations such as corporate
chains, voluntary

chain

and

retailer

cooperatives,

consumer

cooperatives,

franchise organizations, and merchandising conglomerates. More retail chains are now
sponsoring diversified retailing lines and forms instead of sticking to one form such
as the department store.
Retailers, like manufacturers, must prepare marketing plans that include
decisions on target markets, product assortment and services, store atmosphere, pricing,
promotion, And place. Retailers are showing strong signs of improving their
professional management and their productivity, in the face of such trends as
shortening retail life cycles, new retail forms, increasing intertype competition, and
polarity of retailing, new retail technologies, and many others.
Wholesaling includes all the activities involved in selling goods or services to those
who are buying for the purpose of resale or for business use. Wholesalers help
manufacturers deliver their products efficiently to the many retailers and industrial
users across the nation. Wholesalers perform many functions, including selling and
promoting, buying and assortment-building, bulk-breaking, warehousing, transporting,
financing, risk bearing, supplying market information, and providing management
services

and counseling. Wholesalers fall into four groups. Merchant wholesalers take

possession of the goods and include full-service wholesalers (wholesale merchants,

industrial distributors) and limited-service wholesalers (cash-and- carry wholesalers,
truck wholesalers, drop shippers, rack jobbers, producers' cooperatives, and mailorder wholesalers). Agents and brokers do not take possession of the goods but are
paid a commission for facilitating buying and selling. Manufacturers' and retailers' branches
and offices are wholesaling operations conducted by non-wholesalers to bypass
the wholesalers. Miscellaneous wholesalers include agricultural assemblers, petroleum
bulk plants and terminals, and auction companies.
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Wholesalers, too, must make decisions on their target market, product

assortment and services, pricing, promotion, and place. Wholesalers who fail to
carry adequate assortments and inventory and provide satisfactory service are likely to be
bypassed by manufacturers.

Progressive wholesalers, on the other hand are adapting

marketing concepts and streamlining their costs of doing business

COMPANY PROFILE
Pantaloon Retail (India) Limited, is Indias leading retailer that operates multiple
retail formats in both the value and lifestyle segment of the Indian consumer
market. Headquartered in Mumbai (Bombay), the company operates over 12 million square
feet of retail space, has over 1000 stores across 71 cities in India and employs over 30,000
people.
The companys leading formats include Pantaloons, a chain of fashion outlets, Big
Bazaar, a uniquely Indian hypermarket chain, Food Bazaar, a supermarket chain, blends the
look, touch and feel of Indian bazaars with aspects of modern retail like choice, convenience
and quality and Central, a chain of seamless destination malls. Some of its other formats
include Brand Factory, Blue Sky, all, Top 10 and Star and Sitar. The company also operates
an online portal, futurebazaar.com.
A subsidiary company, Home Solutions Retail (India) Limited, operates Home Town,
a large-format home solutions store, Collection , selling home furniture products and Ezone
focused on catering to the consumer electronics segment.
Pantaloon Retail was recently awarded the International Retailer of the Year 2007 by
the US-based National Retail Federation (NRF) and the Emerging Market Retailer of the Year
2007 at the World Retail Congress held in Barcelona. Pantaloon Retail is the flagship
company of Future Group, a business group catering to the entire Indian consumption space

FUTURE GROUP:
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Future Group, led by its founder and Group CEO, Mr. Kishore Biyani, is one of
Indias leading business houses with multiple businesses spanning across the consumption
space. While retail forms the core business activity of Future Group, group subsidiaries are
present in consumer finance, capital, insurance, leisure and entertainment, brand
development, retail real estate development, retail media and logistics. Led by its flagship
enterprise, Pantaloon Retail, the group operates over 12 million square feet of retail space in
71 cities and towns and 65 rural locations across India. Headquartered in Mumbai (Bombay),
Pantaloon Retail employs around 30,000 people and is listed on the Indian stock exchanges.
The company follows a multi-format retail strategy that captures almost the entire
consumption basket of Indian customers. In the lifestyle segment, the group operates
Pantaloons, a fashion retail chain and Central, a chain of seamless malls. In the value
segment, its marquee brand, Big Bazaar is a hypermarket format that combines the look,
touch and feel of Indian bazaars with the choice and convenience of modern retail.
In 2008, Big Bazaar opened its 100th store, marking the fastest ever organic
expansion of a hypermarket. The first set of Big Bazaar stores opened in 2001 in Kolkata,
Hyderabad and Bangalore.
The groups specialty retail formats include, books and music chain, Depot,
sportswear retailer, Planet Sports, electronics retailer, Ezone, home improvement chain,
Home Town and rural retail chain, Aadhar, among others. It also operates popular shopping
portal, futurebazaar.com.
Future Capital Holdings, the groups financial arm provides investment advisory to
assets worth over $1 billion that are being invested in consumer brands and companies, real
estate, hotels and logistics. It also operates a consumer finance arm with branches in 150
locations.
Other group companies include, Future Generali, the groups insurance venture in
partnership with Italys Generali Group, Future Brands, a brand development and IPR
company, Future Logistics, providing logistics and distribution solutions to group companies
and business partners and Future Media, a retail media initiative.

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The groups presence in Leisure & Entertainment segment is led through, Mumbaibased listed company Galaxy Entertainment Limited. Galaxy leading leisure chains, Sports
Bar and Bowling Co. and family entertainment centers, F123. Through its partner company,
Blue Foods the group operates around 100 restaurants and food courts through brands like
Bombay Blues, Spaghetti Kitchen, Noodle Bar, The Spoon, Copper Chimney and Gelato.
Future Groups joint venture partners include, US-based stationery products retailer, Staples
and Middle East-based Axiom Communications.
The groups flagship company, Pantaloon Retail was awarded the International
Retailer of the Year 2007, by the US-based National Retail Federation, the largest retail trade
association and the Emerging Market Retailer of the Year 2007 at the World Retail Congress
in Barcelona.
Future Group believes in developing strong insights on Indian consumers and
building businesses based on Indian ideas, as espoused in the groups core value of
Indianness. The groups corporate credo is, Rewrite rules, Retain values.
AFFILIATE COMPANIES
Home Solutions Retail (India) Limited
Future Media (India) Limited
Future Logistic Solutions Limited
Future Axiom Telecom Limited
Pantaloon Food Product (India) Limited
Future General India Insurance Company Ltd
Future Capital Holdings Ltd
Future Bazaar India Ltd
Staples Future Office Products Private Ltd

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Major Milestones
1987

Company incorporated as Manz Wear Private Limited. Launch of Pantaloons

trouser, Indias first formal trouser brand.

1991

Launch of BARE, the Indian jeans brand.

1992

Initial public offer (IPO) was made in the month of May.

1994

The Pantaloon Shoppe exclusive menswear store in franchisee format

launched across the nation. The company starts the distribution of branded
garments through multi-brand retail outlets across the nation.

1995

John Miller formal shirt brand launched.

1997

Pantaloons Indias family store launched in Kolkata.

2001

Big Bazaar, Is se sasta aur accha kahi nahin - Indias first hypermarket
chain launched.

2002

Food Bazaar, the supermarket chain is launched.

2004

Central Shop, Eat, Celebrate In The Heart Of Our City - Indias first
seamless mall is launched in Bangalore.

2005

Fashion

Station

the

popular

fashion

chain

is

launched

all a little larger - exclusive stores for plus-size individuals is launched

2006

Future Capital Holdings, the companys financial is formed to manage over

$1.5 billion in real estate, private equity and retail infrastructure funds. Plans
forays into retailing of consumer finance products.Home Town, a home
building and improvement products retail chain is launched along with
consumer durables format, Ezone and furniture chain, Furniture Bazaar.
Future Group enters into joint venture agreements to launch insurance
products with Italian insurance major, Generali.Forms joint ventures with
French retailer, ETAM Group and US office stationery retailer, Staples.

2007

Future Group crosses $1 billion turnover mark.

Specialized companies in retail media, logistics, IPR and brand development
and retail-led technology services become operational.
Pantaloon Retail wins the International Retailer of the Year at US-based
National Retail Federation convention in New York and Emerging Retailer

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of the Year award at the World Retail Congress held in Barcelona.

Futurebazaar.com becomes Indias most popular shopping portal.

2008

Future Capital Holdings becomes the second group company to make a

successful Initial Public Offering in the Indian capital markets.
Big Bazaar crosses the 100-store mark, marking one of the fastest ever
expansion of a hypermarket format anywhere in the world.
Total operational retail space crosses 10 million square feet mark.
Future Group acquires rural retail chain, Aadhar present in 65 rural locations.

CORPORATE STATEMENT
FUTURE GROUP MANIFESTO
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Future the word which signifies optimism, growth, achievement, strength, beauty,
rewards and perfection. Future encourages us to explore areas yet unexplored, write rules yet
unwritten; create new opportunities and new successes. To strive for a glorious future brings
to us our strength, our ability to learn, unlearn and re-learn our ability to evolve.
We, in Future Group, will not wait for the Future to unfold itself but create future
scenarios in the consumer space and facilitate consumption because consumption is
development. Thereby, we will effect socio-economic development for our customers,
employees, shareholders, associates and partners.
Our customers will not just get what they need, but also get them where, how and
when they need.
We will not just post satisfactory results, we will write success stories.
We will not just operate efficiently in the Indian economy, we will evolve it.
We will not just spot trends; we will set trends by marrying our understanding of the
Indian consumer to their needs of tomorrow It is this understanding that has helped us
succeed. And it is this that will help us succeed in the Future. We shall keep relearning. And
in this process, do just one thing.

Rewrite Rules. Retain Values

VISSION, MISSION AND QUALITY POLICY

Group Vision
Future Group shall deliver Everything, Everywhere, Every time for Every Indian
Consumer in the most profitable manner.
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Group Mission
We share the vision and belief that our customers and stakeholders shall be served
only by creating and executing future scenarios in the consumption space leading to
economic development.
We will be the trendsetters in evolving delivery formats, creating retail realty, making
consumption affordable for all customer segments - for classes and for masses.
We shall infuse Indian brands with confidence and renewed ambition.
We shall be efficient, cost- conscious and committed to quality in whatever we do.
We shall ensure that our positive attitude, sincerity, humility and united determination
shall be the driving force to make us successful.
Core Values

Indianness: confidence in ourselves.

Leadership: to be a leader, both in thought and business.

Respect & Humility: to respect every individual and be humble in our conduct.

Introspection: leading to purposeful thinking.

Openness: to be open and receptive to new ideas, knowledge and information.

Valuing and Nurturing Relationships: to build long term relationships.

Simplicity & Positivity: Simplicity and positivity in our thought, business and action.

Adaptability: to be flexible and adaptable, to meet challenges.

Flow: to respect and understand the universal laws of nature.

AREA OF OPERATION
The company operates 120 Big Bazaar stores, 170 Food Bazaar stores, among other
formats, in over 70 cities across the country, covering an operational retail space of over 6
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million square feet. As a focussed entity driving the growth of the group's value retail
business, Future Value Retail Limited will continue to deliver more value to its customers,
supply partners, stakeholders and communities across the country and shape the growth of
modern retail in India.
Cities where stores are located:
Agra,
Ahmad abad,
Indore,
Lucknow, ,
Manipur,
Bangalore,
Mumbai,
Bagur,
Derrapar,
Panipath,
Allahabad,
Bangalore,
Bhubaneshwar,
Chennai,
Combatir,
Gaviaba, Jugaron,
Hyderabad,
Pune,
Surat,
Thiruvananthpuram Vishakhapatnam.
My sore,

OWNERSHIP PATTERN
Future Value Retail Limited is a wholly owned subsidiary of Pantaloon
Retail (India) Limited. This entity has been created keeping in mind the growth and the

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current size of the companys value retail business, led by its format divisions, Big Bazaar
and Food Bazaar.
ABOUT THE BIG BAZAAR:

Total Number of Outlets 250

Number of Cities covered 40
Retail space under use 3 million square feet
Footfalls - 12 crore per year
Conversion rate 50%
Average bill per customer 700Rs
Employee Strength 12000
Investment planned Rs500crore
Targeted sales turnover Rs 10000 by 2010
Retail space available 10million sq ft by 2010
Employee strength 100000 by 2010

PRODUCT PROFILE
Level 1
Food Bazaar
Fruits & Vegetables
Bakery Items
Stainless Steel Utensils
Plastics
Crockery
Mobiles
Cosmetics
Herbal
Confectionery
Non-Food Dept

Level 2
A. Department
General Books
Children Stationary
Office Stationary
Games VCD's & DVD's
B. NBD(New Business Development)
Gift items
Car & Motor Cycle Covers
Helmets
Scents & Perfumes
Home Decor
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Auto accessories
C. Toys and sports Dept
Soft Toys
Hard Toys
D. Home Line
Bed Sheets, Pillows, Bed Spreads
Towels, Yellow dust
Carpets, Cushion Covers
Chair Bags
E. Footwear Bazaar
F. Ladies Accessories
G. Clothes Dept
Ladies saris
Girls Dress Materials
Kids Wear
Level 3
Furniture Dept
Mens Formals & Casuals Wears
Mens Accessories
Luggage
Electronic Products
Home Appliances
Board of Directors:
Mr. Inshore Binyamin, Managing Director
Mr. Gopikishan Binyamin, Whole time Director
Mr. Rakish Binyamin, Whole time Director
Mr. Vijay Kumar Chopra, Director
Mr. Sails Haribhakti, Independent Director

27 | P a g e

Mr. S Doorway, Independent Director

Dr. D O Cushy, Independent Director
Ms. Baal Desponded, Independent Director
Mr. Anil Harish, Independent Director

Big Bazaar:
At Big Bazaar Super centre, HYD, RTC X ROADS (branch) customers can
definitely get the best product at better price. It sells variety of merchandise at affordable
rates; the prices which it claims are lowest... Usually, the items are clubbed together for offers
to customers and it also offers weekend as well as monthly discounts.
At Big Bazaar Super centre one can a find variety of Departments as shown below.
FOOD BAZAAR
GENERAL MERCHANDISE
APPARELS OR FASHION @ BIG BAZAAR
NEW BUSINESS DEVELOPMENT
DEPOT
HOME BAZAAR
NAVARAS
ELECTRONICS
These departments are managed by two departments. They are
OPERATOIONAL DEPARTMENT
SUPPORTING DEPARTMENTS
28 | P a g e

Big Bazaar, a part of the future Group, is a hypermarket offering a huge array of
Goods of good quality for all at affordable prices. Big Bazaar with over 140 outlets in a
different part of India is present in both the metro cities as well as in the small towns. Big
Bazaar has no doubt made a big name in the retail industry of India, moreover Shopping here
is further made a memorable experience with the varied rates of discounts on products as well
as discount vouchers available in a variety of amounts, like INR 2000, INR 3000, INR 4000,
INR 5000 and INR 10000 on all Big Bazaar products and Accessories.

The variety of product range in Big Bazaar Super centre:

This large format store comprise of almost everything required by people from
Different income groups. It varies from clothing and accessories for all genders like men,
Women and children, playthings, stationary and toys, footwear, plastics, home utility
Products, cosmetics, crockery, home textiles, luggage gift items, other novelties, and also
Food products and grocery. The added advantage for the customers shopping in Big Bazaar is
that there are all time discounts and promotional offers going on in the Big Bazaar on its
salvable products.

Future group (India) Limited, is Indias leading retailer that operates multiple retail
formats in both the value and lifestyle segment of the Indian consumer market.
Headquartered in Mumbai (Bombay), the company operates over 7 millions square feet of
retail space, has over 1000 stores across 53 cities in India and employs over 25,000 people.
The companys leading formats include Pantaloons, a chain of fashion outlets, Big
Bazaar a uniquely Indian Hypermarket chain, food Bazaar, a supermarket chain, blends the
look, touch and feel of Indian bazaars with aspects of modern retail like choice, convenience
and quality and Central, a chain of seamless destination malls. Some of its other formats
include, Depot, Shoe Factory, Brand Factory, Blue Sky, Fashion Station, all, Top 10, bazaar
and Star and Sitar. The company also operates an online portal Futurebazaar.com.Big Bazaar
29 | P a g e

is not just another hypermarket. It caters to every need of your family. Where Big Bazaar
scores over other stores is its value for money proposition for the Indian customers. At Big
Bazaar, you will definitely get the best products at the best prices - thats what they
guarantee. With the ever increasing array of private labels, it has opened the doors into the
world of fashion and general merchandise including
Home furnishings, utensils, crockery, cutlery, sports goods and much more at prices
that will surprise you. And this is just the beginning. Big Bazaar plans to add much more to
complete your shopping experience.

Big Bazaar is a chain of hyper markets India, currently with more than 100 stores. It
is owned by the Future retail India ltd, Future Group. It follows the business model as WalMart and has considerable success in many Indian cities and small towns. The idea was
pioneered by entrepreneur Inshore Binyamin, the CEO of Future Group.
Currently Big Bazaar stores are located only in India. Moreover the customer friendly
ambiance and the organized retailing of products also make Big Bazaar one of the successful
retail companies in India
ORGANIZATION STRUCTURE
Following is organizational hierarchy in Big Bazaar
Store manager

Asst. store manager

Dept.mgr

Mkt. mgr

Asst. 30 | P a g e
Dept mgr

Administration

HR Mgr

Visual
merchandising
Asst. Dm

Info

Sales Mgr
Maintenance
House
keeping

CSD

Team
leader

Security

Cashiers

1. Store manager
This is the highest position in the store. He is the father and head of the family. He is
the decision maker for the store. The store manager is the responsible for both the top line
responsibility is sales and the bottom line responsibility is profit.
Role of Store Manager involves

Ensuring smooth operations of the store.

Making plans to ensure highest profit for the store.
Proper execution of plans.
Deciding on offer/deals for clearance of products.
Conducting meeting for proper communication flow.

2. Assistant store manager

There are three ASMs in the store. Each ASM looks after 1 to 2 department of the
store. The main function of the ASM is to assist the SM in his targets and help achieve him
the same.
3. Department manager
This designation is present for both functional departments as well as the store
department. A definite sales target is set for each department and it is responsibility of each
DM to achieve the same. The DMs of the functional department are responsibility of the
smooth operation of their respective departments. There are 5 DMs in the store.

31 | P a g e

4. Assistant department manager

As the name suggests, the main role of the ADMs is to assist the DMs in
their work. There are 8 ADMs in the store.
5. Team Leader
Sometimes department is divided into sections and there are different teams appointed
to look after these sections. Team leaders are the heads of such teams. There are total 105
TMs and TLs in the store.

6. Team Members
These comprise of almost 80% of total staff. They are the actual customer facing
members and their key role is to provide best service to the customer. Pleasing personality,
good communication skills and overall product knowledge are the main requirement for this
post.
COMPETITORS INFORMATION
Shoppers Stop
Westside
Lifestyle
RPG Retail
Crossword
Primal
Copeland Mal
Tate Star Bazaar
More
Reliance Fresh
Spencers.
AWARDS AND RECOGNITION 2009
CNBC Awash Consumer Awards 2009

Most Preferred Multi Product Chain - Big Bazaar

Most Preferred Multi Brand Food & Beverage Chain - Big Bazaar

Images Fashion Forum 2009

Most Admired Fashion Group Of The Year - Future Group

Most Admired Private Label - Pantaloons, the lifestyle format

32 | P a g e

Critics Choice For Pioneering Effort In Retail Concept Creation - Central

Coca-Cola Golden Spoon Awards 2009

Most Admired Food & Grocery Retailer Of The Year

Most Admired Food Court

Most Admired Food Professional

Indian Retail Forum Awards 2008

Most Admired Retail Company of the year - Future Group

Retail Face of the Year - Inshore Binyamin

Best Retailer Of The Year ( Hypermarket) - Big Bazaar

Future Group was awarded the Most Admired Retail Company of the year by the
Indian Retail Forum at a glittering ceremony organized in Mumbai. Mr. Inshore Binyamin
also won Retail Face of the Year.
India Retail Forum (IRF) is a platform for intellectual insights and information
exchange for the retail business in the Indian subcontinent. The forum presents the business
of retail in the region to a global audience, with the express aim of facilitating
understanding about and encouraging investment in this massive marketplace.
Big Bazaar, the value format of Future Group bagged the Best Retailer of the Year
(Hypermarket).

The INDIASTAR Award 2008

Food Bazaar: Best Packaging Innovation

Food Bazaar bagged the INDIASTAR Award for Best Packaging Innovation in
India, for its private label brand Fresh and Pure Chaka Atta.
INDIASTAR Award is a biennial event which aims to promote and encourage
excellence in packaging design, innovation and technology. The contest was established in
1972 and is considered as the most popular and premier event for Indias packaging
fraternity. This year there were around 357 entries and the participants had to submit a
sample of their designs for selection.
With this award, Pantaloon Retail (India) Limited becomes the first Indian Retailer
to win the prestigious INDIASTAR Award.
33 | P a g e

Retail Asia Pacific 500 Top Awards 2008

Gold Winner -Top Retailer 2008 Asia Pacific

Retail Asia Publishing Pet, the institutor of these awards, aims to set a platform that
appraise raises and recognizes the development and growth of retailing throughout the Asia
Pacific region.

The Reid & Taylor Awards for Retail Excellence 2008

Retail Leadership Award: Inshore Binyamin

Retail Best Employer of the Year: Future Group

Retailer of The Year: Home Products and Office Improvements: Hometown

The Reid & Taylor Awards for Retail Excellence are an important feature of the Asia Retail
Congress, Asias single most important global platform to promote world-class retail
practices. These awards are aimed at honoring the best, in the Asian Retail scenario. India
played host to Asia Retail Congress 2008
Images Retail Awards
Most Admired Retail Face of the Year: Inshore Binyamin
Most admired retailer of the year: Large format, multi product store: Big Bazaar
Most admired retailer of the year: Food and Grocery: Food Bazaar
Most admired retailer of the year: Home & office improvement: Hometown
Most admired Retail Company of the year: Pantaloon Retail (India) Ltd.

Images Retail Forum followed strict international benchmarks in deciding the

top honors for Images Retail Awards 07, with IRIS as knowledge partner and global
consulting firm AT Kearney as the Process Approver.

34 | P a g e

National Retail Federation Awards

International Retailer for the Year 2007 Pantaloon Retail (India) Ltd
The National Retail Federation is the worlds largest retail trade association with
over 1.4 million members in the US and across the world. Some of the past winners of the
award include Metro AG (Germany), Carrefour (France), Zara (Spain), Boticario (Brazil).

World Retail Congress Awards

Emerging Market Retailer of the Year 2007 Pantaloon Retail (India) Ltd
The inaugural World Retail Congress held in Barcelona, Spain in March 2007 attracted over
one thousand retail professionals from over sixty countries. The awards were decided by a
multinational Grand Jury. Winners in other categories included Indicted, Mall of Emirates,
Marks & Spencer and IKEA.

Hewitt Best Employers 2007

Vest Employers in India (Rank 14th) Pantaloon Retail (India) Ltd
Leading human resources consultancy, Hewitt Associates conducts an annual survey of the
best employers in India, as part of its global initiative. It is based on CEO interview, People
Practices Inventory and Employee Opinion Surveys. Pantaloon Retail became the only
retailer to feature among the twenty-five best employers in India.

PC World Indian Website Awards

Best Indian Website In The Shopping Category Futurebazaar.com PC World, a
leading consumer technology magazine selected the best Indian websites in various
categories based on use of technology for delivering solutions, information being presented
in an intuitive and concise manner and overall experience aided by design.

Readers Digest Trusted Brands Platinum Awards

Trusted Brands Platinum Award (Supermarket Category) Big Bazaar
The Readers Digest awards are based on surveys done among consumers by independent
research agency, Nielsen Media Research. This is the second consecutive time Big Bazaar has
won this award
35 | P a g e

Retail Asia Pacific Top 500 Awards 2006

Asia Pacific Best of the Best Retailers Pantaloon Retail (India) Ltd Best Retailer in
India Pantaloon Retail (India) Ltd
The Retail Asia publication in association with Euro Monitor and KPMG honors the best
retailers in 14 countries across the Asia Pacific region. The awards were presented in
Singapore in October, 2006
Asia money Awards
Best Managed Company in India (Mid-cap) Pantaloon retail (India) Ltd.
The Asia money publication conducts a poll among fund manages and investors and does a
quantitative analysis of financial performance to select best managed companies in Asian
countries.

Ernst & Young Entrepreneur of the Year Award

Ernst & Young Entrepreneur of the Year (Services) Inshore Binyamin Considered
to be one of the most prestigious business awards in India, a jury comprising leading names
in Indian business selected the winners based on courage, creativity, passion, endurance and
vision.

CNBC Indian Business Leaders Awards

The First Generation Entrepreneur of the Year Inshore Binyamin Organized by
CNBC-TV18, the twelve awardees in various categories are decided by a high profile jury,
along with research partners - The University of Chicago Graduate School of Business,
Development Dimensions International (DDI) and AC Neilson ORG MARG.

Lakshmipat Singhania IIM Lucknow National Leadership

Awards

Young Business Leader Inshore Binyamin The award recognizes and honors
individuals who have contributed consistently to the betterment of our country through their
pursuit of excellence. The awards were presented in New Delhi by the Prime Minister Dr.
Manmohan Singh in December, 2006.

Images Retail Awards

36 | P a g e

Best Value Retail Store Big Bazaar

Best Retail Destination Big Bazaar

Best Food & Grocery Store Food Bazaar

Retail Face of the Year Inshore Binyamin

The IRA awards are decided through a nationwide consumer & industry poll and
nominations followed by performance assessment by team of analysts and jury.
Readers Digest Awards
Platinum Trusted Brand Award - Big Bazaar
The Readers Digest awards are based on surveys done among consumers by
independent research agency, Nielsen Media Research.

CNBC Awash Consumer Awards

Most Preferred Large Food & Grocery Supermarket Big Bazaar Conducted in
association with AC Nielsen-ORG Mart across 21 major cities, nearly 10,000 consumers
were asked to choose their most preferred brands.

Reid & Taylor Awards for Retail Excellence

Retail Entrepreneur of the Year Inshore Binyamin

Readers Digest and Awash Consumer Award

Big Bazaar - Most preferred, large, Food and Grocery store

Readers Digest Platinum Trusted Brand Award

Big Bazaar - Earning a trusted Place in the everyday lives of consumers

Images Retail Awards 2005

PRIL Most admired retailer of the year

Food Bazaar - Retailer of the year (food and grocery)

Big Bazaar Retailer of the year (value retailing)

Central Retail launch of the year

37 | P a g e

Business today selected PRIL among:

Top 20 companies in India to watch in 2005

Indias most investor-friendly companies in the top 75

Indias biggest wealth creators in the top 100

Images Retail Awards 2004

PRIL Most admired retailer of the year

Food Bazaar - Retailer of the year (food and grocery)

Big Bazaar Retailer of the year (value retailing)

Central Retail launch of the year

Reid & Taylor and DLF Awards

PRIL Retailer of the year 2003
Indian Express Award
PRIL- Marketing excellence and excellence in brand building
FUTURE GROWTH & PROSPECTUS
Recently they are interested to expand their retail business in Mysore and along with
that they are interested to establish two retail outlets in Gulbarga District.

Big Bazaar Plans 300 Stores by 2010-11

20 May, 2009, 1722 hrs IST, PTI NEW-DELHI

Inshore Binyamin-promoted Future Group's retail chain Big Bazaar is

planning to have 300 hypermarkets in the country by 2010-11.

The company is also mulling to increase its annual turnover to Rs

13,000 crore by 2010-11, up from Rs 3,600 crore last fiscal on the back of its
38 | P a g e

expansion.
"We started with our first store in October 2001 and have now crossed the hundred
marks with three stores opened today in Pune Cut tack and Delhi. Our plan is to increase
the number of our stores to 300 by end of the 2010-11 fiscal," Big Bazaar Chief Executive
Officer Raja Amphora said.

He said the company would have another 35 odd stores by end of its

fiscal in June 2009 to take the total number to 135.

"We are targeting a turnover of Rs 5,000 core this year and have plans for reaching
a figure of Rs 13,000 core by 2010-11 fiscal," Amphora said.

He added that the company would be looking at both the metros and

Tier I cities, besides Tier II and smaller cities, for the expansion.

The Big Bazaar hypermarkets had a footfall of 11 core last fiscal

and the company is aiming for an increase in the numbers up to 14 cores this year.

The size of its hypermarkets on average is 30,000 sq ft to one laky

sq ft.
The company is also launching a special festive season 'One in a Lifetime' offers
across all its stores on October 1-5. The offer would run in all Big Bazaar format stores on
apparels, footwear, accessories and general merchandise, he added.
ORGANISATIONAL DEPARTMENT
1.

Store Manager
This is the highest position in the store. He is the father & head of the family. He is

decision maker for the store. The store Manager is responsible fro both the top line
responsibility is sales & the bottom line responsibility is profit.
Role of SM involves:
Ensuring smooth operations of the store.
Making plans to ensure highest profit for the store.
Proper execution of plans.
Deciding on offers or deals for clearance of products.
2.

Assistant Store Manager

There is an only one ASM in the store. ASM looks after 1 to 2 department of the store.

The main function of the ASM is to assist the SM in his targets & help achieve him the same.
39 | P a g e

3.

Department Manager
This designation is present for both the functional departments as well as the store

department. A definite sales target is set for each department & it is responsibility of each DM
to achieve the same. The DMs of the functional department are responsibility of the smooth
operation of their respective departments. There are five DMs in the store.
4.

Assistant Department Manager

As the name suggest the main role of ADMs is to assist the DMs in their work. There are 8
ADMs in the store
5.

Team Leader
Sometimes a department is divided into sections & there are different teams appointed

to look after these sections. TLs are the heads of such teams. There are total 25 team leaders
in the store.

6.

Team Members
These comprise of almost 80% of total staff. They are the actual customer facing

members & their key role is to provide best service to the customer. Pleasing personality,
good communication skills & overall product knowledge are the main requirement for this
post.
FUNCTIONAL DEPARTMENT
The store operations are divided into various operations which are carried out by the
respective functional departments.
1. HUMAN RESOURCE DEPARTMENT
Human resource development deals with the following:
A. Manpower recruitment:
Recruitment for the position of team members, TLs & some times even ADMs is done
at the store by the HR head, SM & ASMs. However for the recruitment for the higher posts
like DMs, ASMs & SM, the selection is done at the zonal office.

40 | P a g e

All candidates have to undergo a selection process. This process comprises of the
return test followed by group discussion, role play & the final interview.

B. Manpower Training & Development:

The main idea behind this program is to develop knowledge skill & attitude required
by an individual to perform adequately a given task. This training program has been
successfully improving the performance of the employee & which in turn has enhanced the
organizational performance. Various training programs along wit the written test at each of
the training levels have been designed. They are cashier training, group philosophy, training
on retail business, values, sales training, policies, product knowledge etc
C. Maintaining Employee Records:
The personal information of the each employee is maintained in the SAP. Information
related to leaves, provident fund, gratuity, ESI, bonus, salary, personal loans, etc is
maintained by HR dept.
D. Deciding salary and wages:
The salary is finalized considering following factors
1.
2.
3.
4.
5.

Current salary level

Qualification and experience
Level at which the job is offered
Existing salary levels in the organization.
Market trends

Various levels are available to the employees like casual leaves, sick leaves, earned
leaves, maternity leaves, all purpose leaves, paid holiday, compensatory off and weak off.
E. Employee Welfare:
Every organization conducts welfare activities for its employees. The welfare
activities in big bazaar are unique by them selves.
Following are the welfare activities in the big bazaar
1.
2.
3.
4.
41 | P a g e

Award to staff that help in the pointing pilferage

Cultural activities to provide scope for their hidden talents
Birthday celebrations
Long-term service awards

2. LOGISTIC DEPARTMENT
The inventory levels of the store have to be maintained to avoid any stock outs. LD is
mainly concerned with the stock management in the store. They maintain supply flow of
required stock. The focus of LD in on removing inefficient in fulfilling customer demand in
the real time.
The role of the LD:
A. Safe & reliable transport in as much low price as possible
B. maintains contact with distribution teams (Trucks, Trains ...) and track where the
material is.
C. partnership with transportation firm so that cost and transport can be shared does
not occupy the whole truck space
D. Merchandise received from the central warehouse or vendors are taken to the
stores after undergoing the inward process. The excess merchandise displayed on the floor
gets sold out. It refers to effective and cautious way of moving the merchandise from store
warehouse to respective section inside the store where they have to be displayed and sold to
the customers.
3. VISUAL MERCHANDISING
Visual merchandising Department helps in educating the customer about the
product/Service in an effective and creative way while enabling a successful selling process.
Effective visual merchandising helps in the drawing attention of the customers and helps
them to match their needs.
Duties and responsibilities:
1. Communicate with the manager of the dept stores to workout floor layout and
display points as well as how and what items are to be displayed.
2. Design window or internal displays based on a theme style or trend of advertising.
3. Dress mannequins & use appropriate lightning to display merchandise for the best
presentation possible.
4. Arrange signage and taking down the display after promotion.
This department not only deals with the promotional displays inside the adore but also
outside the store. Putting hoardings, which are very large boards of advertisements usually
found b y roadside or putting window displays, which are setting the scenes of what the
customer will find inside the store is also under the scope of usual merchandising dept.
42 | P a g e

4. COMMERCE DEPARTMENT
The role of the commerce dept refers to cashiering. Their functions include cash
management & cash trouble shooting.
Cashier Process: It includes accepting the merchandise from the customer, scanning it,
creating the bill, accepting the payment & finally packing the merchandise for the customer.
The cashier should count total number of merchandise & compare it with the bill. Then that
number has to be noted on the bill copy.
The cashier accepts the payment for the bill in the form of cash, cards & gift
vouchers. Through point of sales software, total sales at point can be determined. At the
closing time the cashier hand over the cash, credit notes, gift vouchers to the head cashier.
He verifies the amount with the sale amount & in case of any difference he balances
the amount to respective cashier salary. Hence it is a job of great responsibility for the
cashiers. The next morning the cash is deposited in the bank.
5. ADMINISTRATION DEPARTMENT
This is divided into following sections
Security Services: The security personal is under contract basis. They are security
staff working for pantaloons retail India ltd (PRIL). The complete store security &
movement tracking are under their control.
House-Keeping: Their man duty is to look after the cleanliness, & overall
Hygiene of the store. The admin manager creates checklists for the cleaning
schedules & the team members work in accordance to those checklists.
Packers: Proper packing of the sold goods is required before handling it over to
the customer. Helpers to the cashiers are appointed to do this job. Packing the food
items to be handled with care & other items all separately is their job.
Loaders: Few people are appointed to load & unload merchandise from trucks &
cautiously transfer them to desired location in the store.
Standard Operation Procedure: In this section various registers are maintained
Key movement register: the various store key are mentioned by different staff
members. These people have to make entries in their register regarding the
keys they carry.

43 | P a g e

Staff Value Declaring Register: Every staff members while entering the store
has to declare the amount of cash with them. This is done to minimize thefts

within the store.

Customer Foot-fall Report: This register is updated every hour. The total
umber of customers that entered the store in that hour are counted & noted

down in this register.

Staffs Purchase Register: Entries are made in the register regarding the

purchases made by the staff members in the store.

Staff grooming register: Entries regarding the appearance, personal hygiene,
presenting self & dress code of the team members are made.

6. MAINTAINENCE & FACILITIES DEPARTMENT

The functions of this dept are:
To check functioning of various items like escalators, ACS, frozen section, lightning
equipments etc.
In case of their malfunctioning, repairs have to be carried out as soon as possible to
ensure proper store operation.
7. IT DEPARTMENT
The software used on PRIL showroom in retail enterprise manager (REM). In this all
the information concerning the product like name, category, bar code number, MRP, discount
rate, net price etc are store.

SWOT ANALYSIS:

STRENGTHS
High brand-Equity in evolving retail markets.
44 | P a g e

 State of art infrastructure of the Big Bazaar outlets.

Point of purchase promotions to increase the purchase.
Variety of stuff under single roof increasing customer time and available
choices.
Low price
Customer service desk.
Advertisement.
WEAKNESSES

Unable to meet store opening targets.

Falling of revenue per square feet.
Less store space.
Unavailability of branded items.

OPPORTUNITY

THREATS

Organized retail is just 8% of total pie of Indian market.

Evolving consumer preference in recent years.
Huge complexes offer shopping.
Competitors, Global big players planning to foray into the markets.
Government policies are not well-defined in emerging markets like India.
Unorganized retail market of India.

CHAPTER-IV
45 | P a g e

DATA ANALYSIS &

INTERPREATION

TABLE-1
1. SEX
SEX
MALE
FEMALE
TOTAL
GRAPH-I

INTERPRETATION:
46 | P a g e

RESPONDENTS
51
29
80

PERCENTAGE
63.75%
36.25%
100%

Above table shows that 63.75% % of the customers are male, and 36.25 % of the
respondents are female.

TABLE-2
2. AGE
AGE
Under-25
25-35
35-45
45&above
TOTAL

47 | P a g e

RESPONDENTS
28
22
24
6
80

PERCENTAGE
35%
27.5%
30%
7.5%
100%

GRAPH-2

INTERPRETATION:
Above table shows that 35% of the respondents fall under the age group of below under
25. 30% of the respondents fall under the age group of 35-45 years, 27.5% % of the
respondents fall under the age group of 25-35 years of age, 7.5 %of the respondents are 45
and above years of age group.

TABLE-3
3. OCCUPATION
OCCUPATION
PROFESSIONAL
48 | P a g e

RESPONDENTS
20

PERCENTAGE
25%

SERVICE
SELF-EMPLOYED
STUDENT
HOUSE-WIFE
TOTAL

4
8
28
20
80

5%
10%
35%
25%
100%

GRAPH-3

INTERPRETATION:
Above table shows that 35 % of the respondents are students, 25% of the customers
are professional, 25 % of the respondents are house-wife, 10 % of the customers are selfemployed and, 5 % of the customers are service employees.

TABLE-4
4. MARTIAL STATUS
MARTIAL-STATUS
SINGLE
MARRIED
TOTAL

49 | P a g e

RESPONDENTS
28
52
80

PERCENTAGE
35%
65%
100%

GRAPH-4

INTERPRETATION:
Above table shows that 65 % of the respondents are married and 35% of the respondents
are single.

TABLE-5
5. INCOME LEVEL
INCOME
BELOW-10000
10000-20000
20000-40000
40000&ABOVE
TOTAL

50 | P a g e

RESPONDENTS
48
12
10
10
80

PERCENTSGE
60%
15%
12.5%
12.5%
100%

GRAPH-5

INTERPRETATION:
Above table shows that 60% of the respondents fall under the income group of below
10000 Rs. 15% of the customers fall under the income group of Rs.10000-20000, 12.5%
percent of respondents fall under income group of Rs.20000-40000 and 12.5% of the
respondents fall under income group of 40000 and above.

TABLE-6
6. How frequently do you visit Big-Bazaar?
FREQUENCY
ONCE IN WEEK
ONCE IN 15 DAYS
ONCE IN MONTH
ONCE IN 2-3 MONTH
TOTAL
GRAPH-6

51 | P a g e

RESPONDENTS
16
15
47
2
80

PERCENTAGE
20%
18.75%
58.75%
2.5%
100%

INTERPRETATION:
The above table shows that 58.75% of the customers visit ONCE IN A MONTH,
20% of the customers visit ONCE IN WEEK, 18.75% of the customers visit ONCE IN 15
DAYS, 2.5% of the customers visit ONCE IN 2-3 MONTHS.

TABLE-7
7. Which products do you purchase more often at Big-Bazaar?
PRODUCTS
CLOTHES
FOOD-BAZAAR
ELECTRONICS
HOME-ITEMS
ACCESSORIES
TOTAL
GRAPH-7

52 | P a g e

RESPONDENTS
30
26
12
9
3
80

PERCENTAGE
37.5%
32.5%
15%
11.25%
3.75%
100%

INTERPRETATION:
Above Table shows that 37.5 % of the customers are purchasing Clothes at fashion
bazaar, 32.5% of the customers purchased food bazaar items, 15% of the customers
purchased electronic teems. 11.25% of the customers purchased home products. 3.75% of the
customers are purchased accessories.

:
TABLE-8
8. Which source made you to buy products from Big-Bazaar?
SOURCE
F.M RADIO
TELE-VISION
NEWS PAPER
FRIENDS/OTHERS
TOTAL
GRAPH-8

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RESPONDENTS
2
10
48
20
80

PERCENTAGE
2.5%
12.5%
60%
25%
100%

INTERPRETATION:
Above table shows that 60 %of the customers are buy products by source of newspapers, 25% of the customers are buy products by source (influenced by) of Friends & others,
12.5%of the customers are buy products by source of Televisions. 2.5% of the customers are
buy products by source of F.M radio

TABLE-9
9. Why do you make purchase of products from Big-Bazaar?
REASON
BETTER-QUALITY
LOW-PRICE
VARIETY OF

RESPONDENTS
32
30
12

PERCENTAGE
40%
37.5%
15%

PRODICTS
VARIOUS BRANDS
TOTAL

6
80

7.5%
100%

GRAPH-9

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INTERPRETATION:
Above table shows that 40% of the customers approached Big Bazaar
due to BETTER-QUALITY, 37.5% of the customers approached due to LOW-PRICE of
products 15% of the customers approached due to VARIETY OF PRODUCTS, 7.5% of the
customers approached due to availability VARIOUS BRANDS

TABLE-10
10. Will Big-Bazaar provide more type of company products in one product
category?
RESPONSE
YES
NO
NOT-MANY
NONE
TOTAL

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RESPONDENTS
55
11
14
0
80

PERCENTAGE
68.75%
13.75%
17.5%
0%
100%

GRAPH-10

INTERPRETATION:
Above table shows that we conclude that the 68.75 customers are
getting more products in one category. 17.5% of the customers are not getting too-many
products in one category... 13.75% of the customers are not getting more products in one
product category. NONE of the customers cant respond for none categories of products
available in one product category.

TABLE-11
11. How is the store space in Big-Bazaar for moving around for products?
RESPONSE
SMALL-SPACE
FREE-SPACE
NOT-FREE SPACE
CONGESTED
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RESPONDENTS
6
58
13
3

PERCENTAGE
7.5%
72.5%
16.25%
3.75%

TOTAL

80

100%

GRAPH-11

INTERPRETATION:
Above table shows that 72.5% of the customers can freely moving around in store for
products, 16.25% of customers can not freely moving around in store for products,, 7.5% of
the customers can get small space in store for moving around for products, 3.75%
respondents can get congested space in store for moving around for products.

TABLE-12
12. How is the re-presentatives interaction are at Big-Bazaar?
INTERACTION
EFFECTIVE
NOT-EFFECTIVE
GOOD
NO-INTERACTION
TOTAL

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RESPONDENTS
38
30
10
2
80

PERCENTAGE
47.5%
37.5%
12.5%
2.5%
100%

GRAPH-12

INTERPRETATION:
From above table shows 47.5% of the customers getting effective
interaction from store re-preventatives for products. 37.5% of the customers cant not get
effective interaction from store re-preventatives for products. 12.5% of the customers can get
Good integration from store re-preventatives for products. 2.5% of the customers cannot get
interaction from store re-preventatives for products.

TABLE-13
13. Will Big-Bazaar reminding & intimating their store discounts & prices to all
customers in store?
RESPONSE
YES/CLEAR

RESPONDENTS
43

PERCENTAGE
53.75%

INTIMATING
NO CLARITY

26

32.5%

INTIMATING
NO INTIMATION AT

11

13.75%

ALL
TOTAL

80

100%

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GRAPH-13

INTERPRETATION:
Above table shows that we conclude that the 53.75% of the customers are getting
clear announcement from store about store discounts, prices... 32.5% of the customers are
not getting clear announcement from store about store discounts, prices 13.75% customers
are not getting any announcement from store about store discount, prices...

TABLE-14
`14. How the customer service department in store is is effective in providing
service?
RESPONSE
FAST-SERVICE
SLOW-SERVICE
NOT-SUFFICIENT

RESPONDENTS
38
28
9

PERCENTAGE
47.5%
35%
11.25%

SERVICE
NOT-GOOD SERVICE
TOTAL

6.25%
100%

GRAPH-14
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INTERPRETATION:
Above table shows that we conclude that the 47.5% of the customers are getting fast
customer-service from customer service department 35% of the customers are getting slowservice from customer service department 11.25% of the customers are getting not-sufficient
service from customer service department. 6.25% of the customers are getting not-good
service from customer service department.

TABLE-15
15. Will Big-Bazaar offer any special discount prices?
RESPONSE
YES
NO
TOTAL
GRAPH-15

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RESPONDENTS
69
11
80

PERCENTAGE
86.25%
13.75%
100%

INTERPRETATION:
Above table shows that we conclude that the 86.25% of the customers respond store
offering special discount prices.13.75% of the customers respond store did not offer special
discount prices..

TABLE: 15.A
If yes, what are the offers that are provided by big bazaar?
OFFERS &
DISCOUNTS
Buy one get one
free
50%, 40%, 60%,
Etc
Buy one get two
Get two for 900
Buy one get second
one 60% on price
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RESPONDENTS

PERCENTAGE

30

37.5%

20

25%

10
8
6

12.5%
10%
7.5%

Other offers &

discounts
TOTAL

7.5%

80

100%

GRAPH-15.A

INTERPRETATION:
Above table shows that 37.5% of customers were aware buy one get one offer, 25% of
customers were aware 50%, 40%, 60%, offer, 12.5% of customers were aware buy one get
two offers. 10% of customers were aware get two 900(example) offer 7.5% were customers
were aware buy one get second one 60% on price & other offers.

Table-16
16. Are you waiting for a long time at the billing section at big bazaar?

RESPONSE

RESPONDENTS

PERCENTAGE

YES

69

86.25%

NO

11

13.75%

TOTAL

80

100%

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GRAPH: 16

INTERPRETATION:
Above table shows that 86.25% of the customers are waiting for long time in billing
section.13.75% of the customers are not waiting for long time for long time at billing section
at big bazaar

TABLE-17
17. DO you prefer food courts & gaming section at big bazaar?
RESPONSE

RESPONDENTS

PERCENTAGE

YES

49

61.25%

NO

31

38.75%

TOTAL

80

100%

GRAPH: 17
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INTERPRETATION:
Above table shows that 61.25% of the customers want food & gaming
section at store.38.7% of the customers dont want Food Gaming section at Big Bazaar

TABLE-18
18. Why do you visit the retail stores?
CAUSE OF VISITING
BUYING INTREST
PRODUCT INTREST
INFORMATION
SEEKING
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RESPONDENTS
73
7
0

PERCENTAGE
91.25%
8.75%
0%

GENERAL INTREST
TOTAL

0
80

0%
100%

GRAPH-18

INTERPRETATION:
Above table shows that the 91.25% of the customers are went to retail stores for
buying interest. .8.75% of the customers is gone to retail stores for product interest. None of
the customers are not gone to retail-stores for information-seeking & general interest.

TABLE-19
19. Have you purchased any product at Big-Bazaar just by visiting first time?
RESPONSE
YES
NO
NOT-FIRST TIME
MORE THAN TWO-

RESPONDENTS
18
52
9
1

PERCENTAGE
22.5%
65%
11.25%
1.25%

TIMES
TOTAL

80

100%

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GRAPH-19

INTERPRETATION:
Above table shows that 65% of the customers are not buy the products for first-time
visiting the store. 22.5% of the customers are buying the products just by visiting first-time
the store... 11.25% customers are not buying the products just by visiting first-time the store.
1.25% customers are buying the products by more than visiting Two-times.

TABLE-20
20.. What are your intentions to re-inter the store?
INTENTIONS
Product quality &
availability
Customer service
Seasonal offers &
discounts
Ambience
Low-prices
TOTAL
GRAPH: 20
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RESPONSE
30

PERCENTAGE
37.5%

9
18

11.25%
22.5%

3
20
80

3.75%
25%
100%

INTERPRETATION:
Above table shows that 37.5% of the customers intention is to re-enter into the store
is product quality & availability. 25% customers intention is to re-enter into store is low
prices. 22.5% customers intention is to re-enter in to store is seasonal offers & discounts.
11.25% of the customers intention is to re-enter into store is customer service. 3.75% of the
customers intention is to re-enter in to the store is Ambience.

TABLE-21
21. How is Big-Bazaar maintaining product QUALITY, QUANTITY compare to
other retail stores?
RESPONSE
GOOD
NORMAL
NOT-GOOD
POOR
TOTAL
GRAPH-21

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RESPONDENTS
73
7
0
0
80

PERCENTAGE
91.25%
8.75%
0%
0%
100%

INTERPRETATION:
Above table shows that the 91.25% of the customers are respond big-bazaar maintain
good product quality, quantity compare to other retail-stores 8.75% of the customers are
respond big-bazaar maintain normal product quality, quantity compare to other retail stores..
None of the customers cant respond for big-bazaar maintaining poor, not-good product
quality, quantity compare to other retail-stores.

TABLE-22
22. How do you feel (SATISFIED) after SHOOPING AT Big-Bazaar?
RESPONSE
SATISFIED
FEEL-VERY

RESPONDENTS
17
63

PERCENTAGE
21.25%
78.75%

SATISFIED
NOT-SATISFIED
TOTAL

0
80

0%
100%

GRAPH-22

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INTERPRETATION:
Above table shows that the 78.75%of the customers are respond they can feel verysatisfied after shopping at big-bazaar. 21.25% of the customers are respond they can feel
satisfied after shopping at big-bazaar.. None of the customers cant respond they can feel notsatisfied after shopping at big-bazaar

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CHAPTER-V
FINDING, SUGGESTIONS
& CONCLUSION

FINDINGS:

91.25% of customers feel that the quality of products at big bazaar is better than at

other retail stores

78.75% of customers are satisfied for shopping at big bazaar
61% of customers who visit Big Bazaar fall in the income level Below-10000/- per
month.
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 40% of customers prefer big bazaar for shopping because of low-price and good
quality products.
51% of customers were aware of Big Bazaar through advertisements.
86.25% of customers expect to have food court and gaming section in the big bazaar,
which can lead to increase the shopping duration.
61.25% of customers are in the billing section, which makes them to wait for a long
time.
91% of customers are visiting Big Bazaar for purchase of products rest of them is for
information seeking.
63.75% of customers who are visiting Big Bazaar are male.
53% of customers who are visiting Big Bazaar are for F.M.C.G products.
37.5% of customers visit Big Bazaar because of lower-prices and 22.5% customers
visit due to availability of large number of products.
72.5% of customers are happy about the availability of free space for display of
products.

SUGGESTIONS

To attract more customers, big bazaar needs to offer more brands of products
Advertising through television and F.M radio needs to be improved

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 Sign boards which show restrooms and trail rooms should be visible to the customers,
and also trial rooms are to be increased.
Increase the customer billing section transactions in store. (for fast transactions)
Increase the food court and games section at big bazaar to increase the customer
shopping duration.
Big bazaar can improve their customer satisfaction level, by providing better service
like home delivery etc.

CONCLUSION:

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The study concludes that majority of the customers prefer shopping at big-bazaar, because of
product variety, quality, service facility, reasonable prices which make the customers feel
more comfortable in visiting the store again & again.
Customers shop more in the food bazaar and the mens wear department in Big Bazaar.
Customers feel that Big Bazaar has variety of products available in various departments
Considering the fact that there are a lot middle class families in India, Big bazaar has had a
huge impact on the middle class section of India, the prices, quality and sales strategy has
helped in getting the middle income groups getting attracted towards Big Bazaar.
Big bazaar has been known for its great sale and great offers& discounts. Big bazaar has had
long lines of people waiting to get into the store for the sale. Therefore, the sales that Big
Bazaar has had increased in a huge way due to offers & discounts, thus this has been one of
the main advantages of Big Bazaar.

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ANNEXURE
QUESTIONNAIRE
BIBILOGRAPHY

QUESTIONNAIRE
Respected Sir/Madame,
I am a student, pursuing MBA from SREENIDHI INSTITUTE OF SCIENCE &
Technology, yamnanpet. I am doing a project on A STUDY ON CUSTOMER
PREFERENCES CHOOSING A BIG BAZAAR. I request you to cooperate in my research
study, by kindly filling up the following questionnaire.
Personal details
Name:
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1. Age:
[ ] under 25

[ ] 25-35

2. Sex:

[ ] 35-45 [ ] 45 & above

[ ] Male [ ] Female.

3. Occupation:
[ ] Student [ ] Self-employed [ ] Professional [ ] Service [ ] Housewife.
4. Are you:
[ ] Single

[ ] Married.

5. Monthly income:
[ ] Below 10000 [ ] Rs 10000-20000 [ ] Rs 20000-40000 [ ] Rs40000 & above
6 How frequently do you visit Big Bazaar?
[ ] Once in a week

[ ] Once in 15 days

[ ] Once in a month

[ ] Once in 2-3 months

7. Which products do you purchase more often in Big Bazaar?

[ ] Groceries

[ ] Electronic Goods

[ ] Apparels

[ ] Others (specify)
8. Which source made you to buy product from Big-Bazaar
[ ] News paper

[ ] F.M radio

[ ] News paper

[ ] Friends/others
9. Why do you make purchase of products from Big Bazaar?
[ ] Low price

[ ] Better Quality

[ ] Various Brands

[ ] others (specify)

[ ] Variety of products

10. Will big bazaar provide more type of company products in one product
category?
[ ] yes

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[ ] no

[ ] not many

[ ] none

11. How is the store space in B.BAZAAR for moving around for products?
[ ] its free space

[ ] not free space

[ ] small space

[ ] congested
12. How are the re-preventatives interactions are at big bazaar?
[ ] effective

[ ] not effective

[ ] Good

[ ] no Interaction

13. Will big bazaar reminding & intimating their store discounts & prices to all
customers in store
[ ] YES cleanly intimating

[ ] NO clarity intimating

[ ] NO intimation at all
14. How is the customer service department in store, is it effective in providing
service?
[ ] fast service

[ ] slow service

[ ] not sufficient service

[ ] not good service

15. will big bazaar offer any special, discount on prices?
[ ] yes season wise service

[ ] no special offers

16. (A) IF YES WHAT ARE THEY

(A) Buy one Get one
(d)Get two for 900 (example)

(b) 50% off,40%,off 60% off

(c) Buy one get two

(e) Buy one get second one 60% off on price

(f) others discounts.

17. Are you waiting for a long time at the billing section at big bazaar?
A [ ] YES

B [ ] NO

17. DO you prefer food courts & gaming section at big bazaar?
A [ ] YES

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B [ ] NO

18. Why customers visiting (went) to retail stores

[ ] general interest

[ ] product interest

[ ] buying interest

[ ] information seeking
19. Have you purchased any product at BIG BAZAAR just by visiting first time?
[ ] yes

[ ] no

[ ] not first time [ ] more than two times

(visiting)
20. What are your intentions to re-enter the store?
[ ] Low prices

[ ] product quality & availability

[ ] seasonal offers & discounts

[ ] customer service

[ ] Ambience

21. How is BIG BAZAAR maintaining product QUALITY, QUANTITY compare

to other retail stores?
[ ] Good

[ ] normal

[ ] Not good

[ ] poor

22. How do you feel (satisfied) after shopping at Big Bazaar?

[ ] feel very satisfied

[ ] satisfied

[ ] not satisfied

23. Give your suggestion to improve the store more attractive and more preferable.
___________________________________________________________________________
___________________________________________________________________

BIBILOGRAPHY
BOOKS:

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1). PHILIP KOTLER, The principles of marketing, Tata Mc Grew-Hill Publishing.

2). Willian.D.perreault, Jr. Basic Marketing E.J.erom.e.mccarthy.
3).sass A.SIVAKUMAR Retail Marketing Excel books publication.
4). C.R.KOTHARI, Research Methodology New age international publication, 2nd revised
edition.

WEBSITES:

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FutureBazaar (www.futurebazaar.com)

Future Brands (www.futurebrands.co.in)

Future Group (www.futuregroup.in)

Google search

Scribd.com

Wiki pedia.com

A STUDY ON CUSTOMER PREFERENCES IN CHOOSING BIG-BAZAAR

SREENIDHI INSTITUTE OF SCIENCE & TECHNOLOGY (SNIST)