SME Finances

Research report 133
SMEs, Financial Reporting and Trade

Credit: An International Study
SMEs, Financial Reporting and Trade

Credit: An International Study
Dr Jill Collis
Director, Accounting and Auditing Research Centre, Brunel University
Professor Robin Jarvis
Special adviser, ACCA and Professor of Accounting, Brunel University
Professor Michael Page
Emeritus professor, Portsmouth University and Professor Associate, Brunel University
Certified Accountants Educational Trust (London), 2013
ACCAs international research programme generates high-profile, high-quality, cutting-edge research. All research reports
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ISBN: 978-1-85908-486-1
The Association of Chartered Certified Accountants, 2013
Contents
1. Introduction
2. Methodology
3. Findings from Finland
10
4. Findings from the UK
14
5. Findings from the US
21
6. Findings from South Africa
27
7. Discussion and conclusions
31
Appendix A: Interview schedule for SMEs
36
Appendix B: Interview schedule for credit rating agencies and credit insurers
39
Appendix C: Research in Thailand
41
References 45
SMES, FINANCIAL REPORTING AND TRADE CREDIT:

AN INTERNATIONAL STUDY
CONTENTS
BIOGRAPHIES OF THE CONTRIBUTORS
Jill Collis is reader in accounting and director of the

Accounting and Auditing Research Centre at Brunel
University. Her research focuses on national and international
developments in financial reporting requirements for small
and medium-sized private companies. She has undertaken
applied research for major accountancy bodies in the UK, the
Professional Oversight Board for Accountancy, and
government departments. The Collis Report for the DTI
(Collis 2003) contributed to the think small first approach
taken in UK company law and has been used as the basis for
research in other jurisdictions. Her subsequent report for
BERR (Collis 2008) contributed to the UK governments
strategy for better regulation and reducing administrative
burdens on smaller entities. In addition to her research
publications, Jill is a reviewer for Accounting and Business
Research, Accounting in Europe, British Accounting Review
and the International Small Business Journal. She has also
published a number of text books on accounting and
research methods.
Robin Jarvis is professor of accounting at Brunel University.
He is also a special adviser to ACCA and adviser on SME
policy to the European Federation of Accountants and
Auditors (EFAA). He is a member of international and
European committees and working groups, including:
EFRAG, Supervisory Board, Planning and Resource
Committee, Nominating Committee and SME Working
Group; IASB, IFRS for SMEs Implementation Group; European
Banking Authority, Banking Stakeholder Group, where he
chairs the Consumer Working Group; Chair of the Advisory
Panel of the Chartered Banker Professional Standards Board.
He is on the editorial boards of four academic journals. In
2013 Robin received a Lifetime Achievement Award from the
British Accounting and Finance Association.
Michael Page is professor emeritus of accounting at the
University of Portsmouth and an associate professor at Brunel
University. He is a member of the Accounting Standards
Boards Committee on Accounting for Small Entities. He was
formerly chair of the British Accounting Association and chair
of the Committee of Heads of Accounting and Finance. He
organises the annual CDAF BAFA Research Methods
Workshop for accounting academics seeking to develop their
research skills. Mike graduated in mathematics before
qualifying as a chartered accountant with Coopers and
Lybrand. He spent two years training accountants in Zambia
before joining the University of Southampton and
subsequently the University of Portsmouth as professor of
accounting. He has published on financial reporting,
especially in relation to small companies, and corporate
governance. In 2010 Mike received a Lifetime Achievement
Award from the British Accounting Association.
Hannu Ojala is assistant professor at Aalto University School

of Economics, Helsinki. He has a doctorate from the Helsinki
School of Economics and has taught financial accounting at
undergraduate and postgraduate level. His main research
interests are auditing and international accounting and he has
been a visiting researcher at Brunel University. Hannu is a
member of Electronic Reporting Board in Finland and an
alternative member of the Audit Oversight Board in Finland.
He has 16 years experience in finance and general
management positions in large, listed companies.
Andrew Holt is associate professor at the Metropolitan State
University of Denver, US. He previously held positions at
Kingston University and the University of Gloucestershire in
the UK. His research interests include the management of UK
commercial service charges and environmental management
accounting. He is the co-author of a text book on accounting
for undergraduate and postgraduate students.
Olawale Fatoki is associate professor of Business
Management at the University of Limpopo, South Africa. He is
also a chartered accountant. Formerly he worked at the
University of Johannesburg and the University of Fort Hare.
He has published mainly in the areas of financial management
and small business and is on the editorial boards of two
academic journals.
Adewale Aregbeshola is senior lecturer at the University of
South Africa. He has also held positions in the corporate and
government sectors as an employee, consultant and special
adviser, and has taught at various academic institutions in
South Africa and abroad. Adewales research interests are
international business, globalisation, foreign direct
investment, portfolio investment, global trade and
investment, organisation strategy, corporate strategy and
finance, African capital markets and investment. He is on the
editorial board of several international journals and has a
number of academic publications. He is the co-author of a
book on global business.
Sutthirat Ploybut is a lecturer and assistant dean of Faculty
of Management Science at Uttaradit Rajabhat University,
Thailand. She was awarded a PhD from University of
Portsmouth for a thesis entitled Financial reporting by small
and medium enterprises in Thailand. Her research interests
are financial reporting and accounting education.
1. Introduction
1.1 BACKGROUND TO THE STUDY

This study investigates the value of the financial statements of
small and medium-sized enterprises to trade creditors and
trade credit intermediaries, including credit rating agencies
and credit insurers. The research focuses on small and
medium-sized unincorporated and incorporated enterprises,
referred to here as SMEs. The study is set in the context of
the increased internationalisation of smaller firms and
growing international convergence of financial reporting
requirements.
The economic importance of SMEs, especially in developing
economies, has been widely documented. Not only do SMEs
provide an increasing share of turnover in the private section
in most economies, but many jurisdictions regard them as
vital sources of innovation, growth and new jobs. As
discussed in the individual country chapters, definitions of
small and medium vary from place to place. Since SMEs
make a significant contribution to all economies, however,
definitional issues are of minor importance. Against this
background, many governments have developed favourable
policies towards SMEs in order to lower barriers to their
development. Two areas, in particular, have been singled out
for attention access to finance and financial reporting.
Many studies have identified a finance gap where SMEs find
it hard to obtain finance at the start-up stage and beyond.
Although various initiatives and incentives have been used to
encourage financiers to invest in equity and to lend to SMEs,
generally the take-up levels have been disappointing. It is
hard for lenders to overcome the high costs of assessing and
monitoring SME investments in comparison with lending for
property purchases, for example.
Existing and potential investors, lenders and creditors are
widely considered to be the primary users of published
accounts (IFRS 2010). Investors in large companies are
generally external shareholders who delegate authority for
managing the business to the directors. By contrast, investors
in most small and medium-sized private companies are
owner-managers (Page 1984; Carsberg et al. 1985; Collis 2003
and 2008). Although there is some literature on the users of
the financial statements of small and medium-sized
companies, the main focus is on lenders, and little is known
about the information needs of suppliers, other trade
creditors or third parties, such as credit rating agencies and
credit insurers. Moreover, the use of the financial statements
produced by unincorporated entities by trade creditors is a
notably under-researched area.
There has been a concerted push to reduce the perceived
burden of regulation faced by small businesses. As regulation
has increased, small businesses and their representatives
have complained that new regulation in many fields such as
health and safety, employment and financial reporting
impinge unfairly upon smaller businesses. Where such
regulations impose costs that have a fixed element, or there
are economies of scale in complying with them, there is
substance in such complaints as larger competitors are able
to spread additional costs over a larger volume of activity.

At the same time, the public benefit of small businesses

compliance with regulations is less than for larger entities;
SMEs bear a higher relative cost of regulation for a
proportionally smaller social benefit. As shown in Chapter 4,
section 4.1, there has been a programme of reduction in the
financial reporting requirements for small companies in the
EU and in the specific requirements of nations such as the UK,
Finland and South Africa. In 2012 the EU proposed new rules
that would exempt micro-entities1 from most of the
requirements of financial reporting (EU Parliament and
Council, Directive 2012/6/EU). Implementation of the directive
would mean that micro-entities did not need to report full
accounts to their members, file financial statements for public
inspection or comply with accounting standards in important
respects. A substantial reduction in the amount of financial
information available about small companies could have two
effects. At the level of individual micro-entities, companies
that chose to use the exemptions could find it harder to gain
trade credit and/or bank finance. At the systemic level, the
reduction of information about the SME sector might increase
information costs and uncertainty in granting credit and
finance so that the financing costs of all SMEs rise to some
extent.
The focus of this report lies at the intersection of these two
elements of policy. The majority previous studies on the
finance gap for small business have been directed at the
provision of bank loans and, to a lesser extent, equity; yet, not
all businesses borrow from banks and fewer still seek outside
equity. Trade credit is another source of finance that is widely
used and has many advantages for small businesses. Trade
credit is usually costless or at least cheap; it is self-liquidating
in the sense that most purchases of supplies on credit are
generally for inventories which subsequently provide the
funds to pay the supplier. Trade credit, therefore, expands
with the business. Studies in various countries have found that
trade credit used by the small business sector is of the same
order of magnitude as bank borrowing (Berger and Udell
2006; Forbes 2010; Paul and Boden 2011).
According to Berger and Udell (2006), although trade credit is
extremely important to SMEs, it has received much less
attention than commercial bank lending, which provides only
slightly more credit to SMEs. Trade credit provides a cushion
during credit crunches, monetary policy contractions or other
events that leave financial institutions less able or less willing
to provide small business finance. Since only a limited number
of SMEs have access to loans from financial institutions, trade
credit may often be the best or only available source of
external finance for working capital. Previous research has
tended to oversimplify the institutional framework by
dichotomising SMEs into transparent and opaque firms and
suggesting that lending to opaque SMEs is uneconomic for
big banks. Instead, Berger and Udell (2006) argue that
alternative institutional structures could be set in place to
improve credit availability for SMEs.
1. Micro-entities are defined as those that satisfy two out of three conditions:
balance sheet total <350,000, net turnover <700,000, average number of
employees <10.
1. INTRODUCTION
Many of the procedures and processes associated with the

other lending technologies appear to be used in underwriting
trade credit (Wilner 2000). Credit scoring and similar
quantitative techniques have long been a part of the
underwriting process used by credit managers. Financial
statements are analysed as part of the underwriting process
for larger accounts. Previous research shows that financial
information is one of the primary measures used to assess the
capacity of a business to effect payment of credit (Kwok
2002). Although the generation and effective use of financial
information are essential to accessing funds from external
sources, loan officers tend to use full financial statements
rather than relying on cash flow information alone.
1.2 PURPOSE OF THE STUDY

The purpose of this study is to address these gaps in the
literature by providing empirical evidence of the value of the
financial statements of unincorporated and incorporated
SMEs in the context of trade credit decisions that support
customer/supplier relationships. The specific aims of the
study are to investigate the following research questions.
What are the main sources and types of information used
by the case study SMEs when making trade credit
decisions?
How is the information used?
A study of entrepreneurs and bank managers in Italy

(Howorth and Moro 2006) found that a banks lending
decision is often based on the evaluation of the customers
financial statements and/or the provision of collateral and/or
a credit rating score. These three technologies are grounded
on hard facts and available public information.
Soft information, such as ethics and trust, social capital
(relationships, networks), is also important in the lending
process. Ethical perception of the borrower plays an
important role in reducing agency problems such as moral
hazard and adverse selection. Since the information needs of
lenders and creditors are similar, these findings suggest that
a combination of hard and soft information might also be
important in the decision to grant trade credit to SMEs. In this
report the term hard information is used to mean sets of
information, such as financial statements, court judgments
and credit ratings, that are formally produced and transparent
in the sense of being accessible to a range of users. The term
soft information is used to mean informally produced
information that depends on personal opinion and
experience and that is opaque, ie not widely accessible. Soft
information includes information internally produced by a
business that is not accessible to other businesses, such as a
customers payment history.
This report addresses corporate reporting and access to
finance issues, which are two of ACCAs main strategic
themes. Trade credit has been recognised in a number of
surveys and research publications, from both a UK and global
perspective, as an important source of finance for SMEs
(Forbes 2010; ACCA/CBI 2010). Although it is known that
published financial statements play a significant role in the
determination of the credit decision, previous research has
tended to accept the user-needs framework (IFRS 2010)
based on the economic decisions made by the users of the
financial statements of large, listed companies (mainly
investors). Little research has investigated the use of the
financial statements of smaller entities in the context of trade
credit and the customer/supplier relationship. The
researchers have not found any study that has investigated
the needs of the users of the financial statements of
unincorporated entities as a basis for making comparisons
with small, unlisted companies.
What are the international similarities and differences in

the findings in the context of institutional factors?
This report contributes to current knowledge of the
processes involved in the credit decision and identifies what
information is used and by whom. The findings from this
research should be used as the basis for further development
of ACCAs policy with regard to:
access to finance trade credit is recognised as a major
source of SMEs short-term finance
financial management the promotion of effective
financial management practices in relation to trade credit
decisions in the context of customer-supplier relationships
financial reporting the contribution of knowledge about
users of the financial statements of small companies and
small unincorporated firms, and their needs.
The recognition and importance of these policy
developments will be evidence-based, which is an important
issue for the government, the accountancy profession and
other stakeholders. The international dimension of the
research will mean that ACCA will be able to develop policies
based not only in the UK but also in some of the countries
where overseas members are based. The findings should
contribute to ACCAs reputation with international bodies
such as the IASB, IFAC and the World Bank.
1.3 STRUCTURE OF THE REPORT
The next chapter explains the research design and methods
chosen for collecting and analysing the research data.
Separate chapters for each country then describe the
institutional setting and the findings from the country-level
analysis. The final chapter presents a cross-country analysis
and discusses the contribution of the research to increasing
understanding of the information used by SMEs when making
trade credit decisions and by credit rating agencies and
credit insurers when making credit rating decisions.
2. Methodology
2.1 INTRODUCTION
It is widely held that quantitative approaches provide limited
information on the relative usefulness of different sources of
financial and other information used for decision making,
whereas a qualitative approach can yield rich insights (Collis
and Hussey, 2013).
interviews with two small private companies providing

trade credit
interviews with two medium-sized companies providing
trade credit
one interview with a credit rating agency and one
interview with a credit insurer.
2.2 RESEARCH DESIGN

To examine some of the international differences, this study
focuses on the following countries:
In Finland very small, non-publicly accountable companies
can choose to publish slightly abridged accounts based
on Finnish GAAP that also meet the requirements of the
tax authorities, and that are exempt from audit.
In the UK private companies that qualify as small can
publish an abbreviated statement of financial position
only (and notes thereto) that is based on the Financial
Reporting Standard for Smaller Entities (FRSSE). Moreover,
the full accounts they must provide for shareholders are
generally exempt from statutory audit. On the other hand,
private companies that qualify as medium-sized can
publish a separate version of abbreviated accounts that
contains more information than the version for small
companies. Medium-sized private companies cannot use
the FRSSE, however, and the full accounts provided for
shareholders must be audited.
In the US small and medium-sized private companies are
not obliged to publish financial statements or have their
accounts audited. Nevertheless, when companies prepare
accounts for tax purposes they can choose to have them
audited, ask for a review or ask for a compilation report
(the last two options provide lower levels of assurance
than an audit).
In South Africa small private companies are obliged to
publish financial statements based on the IFRS for SMEs;
an audit exemption was proposed in company law
provisions in 2010.
This choice of countries allows data to be collected from:
Europe (where the UK represents an early adopter of little
GAAP and Finland a late adopter of the concessions
available under the EC Fourth Directive) as well as Africa
and North America
developed economies (Finland, the UK and US) and an
emerging economy (South Africa). Appendix C reports on
research undertaken in Thailand in order to provide
additional findings on emerging economies.
The research data were collected via a number of in-depth,
semi-structured interviews in each country:
interviews with two unincorporated small entities
providing trade credit

To address the problems of access to a suitable sample, and

of cultural and language barriers, the interviews were
conducted and analysed by local academic researchers in
each country. The entities were selected using snowball
sampling, which is a technique based on networking and is
appropriate in a study where generalisation is not the aim
(Collis and Hussey 2013). The majority of interviews were
conducted face-to-face, and the rest by telephone.
The interview schedule (see Appendices A and B) included
some closed questions to collect demographic data at the
start of the interview, but the majority of the questions were
open ended. Some questions incorporated critical incident
technique (Flanagan 1954) to focus the interviewees attention
on a recent defined event. This helps the interviewee express
an opinion about a memorable experience rather than give a
general impression of events or an opinion based on vicarious
knowledge. Because the primary goal was to obtain empirical
insights, cues given by interviewees were followed in more
depth by using ad hoc prompts and probes. Thus the
interviews were designed to leave room for unforeseen issues
to emerge.
The interview schedule was developed and tested with two
small firms and a credit rating agency in the UK, before its
wider adoption in the study. The questions addressed a
number of areas relating to the information gathering
processes involved in business-to-business credit decisions. It
covered the types of information needed by SMEs providing
trade credit and by credit rating agencies and credit insurers.
It also explored the purposes for which the information is
needed and the sources of information used.
The interviewees were given information about the nature
and purpose of the research in advance and permission was
asked to record the interviews. In the majority of cases,
permission was granted. The researchers offered to provide a
copy of the interview transcript for the participants approval
and a copy of the research report. The interviewees were
made aware that the report would include anonymous
quotations and neither their names nor the names of their
organisations would be associated with any of the information
provided.
Following the advice of Miles et al. (2013), a thematic
approach was taken to the analysis of the research data. This
entailed identifying the themes that emerged from the
interviewees responses and subsequently grouping them
into categories that share a common characteristic. The first
stage of the analysis took place at the country level and this is
reported in Chapters 3 to 6. The second stage was to conduct
a cross-country analysis to form new integrated patterns (see
Chapter 7, section 7.9).
2. METHODOLOGY
2.3 INTERVIEWS IN FINLAND

The interviews with the Finnish SMEs were conducted
between May and November 2012 with the owner-manager or
business controller of each business. In addition, the head
analyst from a credit rating agency and two senior managers
of a credit insurer were interviewed. The SMEs represented a
variety of industries. The participating credit rating agency is
well established in the country. The credit insurer is a not-forprofit government-owned organisation, which can take
somewhat higher risks than a private credit rating agency. It
operates with credit risks related to non-EU transactions
where the other party of the business relationship is a Finnish
entity. Table 2.1 provides a summary of the participants in
Finland.
Four interviews with incorporated SMEs in the US were

conducted between September 2012 and January 2013. One
of the interviewees was a certified public accountant (CPA)
and the other three were involved in making trade credit
decisions in their respective companies. Interviews were also
conducted with the senior vice-president responsible for data
analysis from a credit rating agency and the president of a
credit insurance broker. Table 2.3 provides a summary of the
participants in the US.
2.6 INTERVIEWS IN SOUTH AFRICA
Interviews were conducted with six business owners and one
credit rating agency in South Africa. All the interviews were
conducted in November 2012. Table 2.4 provides a summary
of the participants in South Africa.2
2.4 INTERVIEWS IN THE UK

The interviews with the UK SMEs were conducted between
January and December 2012 with the owner-manager. In
addition, the business development director from a credit
rating agency and the underwriting consultant of a credit
insurer were interviewed. The SMEs represented a variety of
industries. The participating credit rating agency is a large,
well-established company. The credit insurer specialises in
the timber, construction and retail sectors and holds
approximately 5% of the credit insurance market. Table 2.2
provides a summary of the participants in the UK.
2.5 INTERVIEWS IN THE US
In many industries, the issues of personal liability and
involvement of personal assets mean that a large proportion
of small entities are registered as a limited liability company
(LLC) or other corporate form. It was not possible to identify
any unincorporated small business that received trade credit
or offered credit to customers. The following quotation from
one of the interviewees explains the reasons.
I mean in this country, you know, the potential to lose
everything you own if youre not incorporated is so significant
that I would have to say its pretty uncommon to find a
business thats not incorporated, especially in an industry that
deals with peoples healthcare and the law suits.
(Owner-manager of small medical devices company)
2. The first of the unincorporated entities listed in Table 2.4 operates in Alice,
Eastern Cape, which is one of the smallest and poorest provinces; the second
entity is located in Johannesburg, Gauteng, which is the wealthiest and
largest province in South Africa. The first and second of the small companies
in the list operate in the wealthy, populated cities of Johannesburg and Cape
Town respectively. The first and second of the medium companies in the list
operate in Cape Town and Roodepoorte, Johannesburg respectively.
Table 2.1 Participants in Finland

Firm
Main activities
Number of
employees
Audited
accounts?
Interviewee
Small unincorporated entity A
Real estate refurbishment
No
Owner-manager
Small unincorporated entity B
Events management
No
Owner-manager
Small private company A
Interior design
No
Owner-manager
Small private company B
Textile import agent
Yes
Owner-manager
Medium-sized company A
Kitchen furniture manufacture
480
Yes
Business controller
Medium-sized company B
Business services
70
Yes
Owner-manager
Credit rating agency
Credit rating
Head analyst
Credit insurer
Credit insurance
Head of export credit and financial

manager
Firm
Main activities
Number of
employees
Audited
accounts?
Interviewee
Building services
No
Owner-manager
Structural engineering and

surveying services
No
Owner-manager
Online training publications
No
Owner-manager
Engineering recycling
No
Owner-manager
Manufacture of power decorating

and cleaning products
160
Yes
Group financial controller
Engineering
125
Yes
Managing director
Credit rating
Business development director
Credit insurer
Credit insurance
Underwriting consultant
Firm
Main activities
Number of
employees
Audited a
ccounts?
Interviewee
Medical devices manufacture
No
Owner-manager
IT security systems
40
No
Owner-manager
Healthcare services
500
Yes
Vice-president of finance
Ice machine manufacture
250
Yes
Senior vice-president of sales and

marketing
Credit rating
Senior vice-president of data analysis
Credit insurance broker
Credit insurance
President
Table 2.2 Participants in the UK
Table 2.3 Participants in the US
Table 2.4 Participants in South Africa

Firm
Main activities
Number of
employees
Audited
accounts?
Interviewee
Hair pieces and products
No
Owner-manager
African clothes and bags
No
Owner-manager
Catering supplies
15
Yes
Owner-manager
Nature guides and tours
18
Yes
Owner-manager
Retirement homes
417
Yes
Director
Medium-sized company b
Textiles
250
Yes
Director
Credit rating
Official

2. METHODOLOGY
3. Findings from Finland

Hannu Ojala, Aalto University School of Economics
3.1 INTRODUCTION
As Finland has been a member of the European Union (EU)
since 1995, the regulation of financial reporting is aligned with
the requirements of the Fourth Company Law Directive
(78/660/EEC) and other accounting directives issued by the
European Commission. In Finland there is a strong alignment
between financial reporting and tax reporting. Financial
statements are the basis for tax filings, and financial reports of
all limited liability companies are transferred by tax
authorities to a public record. Niskanen and Niskanen (2006:
84) describe Finland as an environment where the payment
systems are highly developed. This is supported by the
European Payment Index 2012 (Intrum Justitia 2012), which
shows that Finnish firms are the most prompt payers of trade
credit in Europe and, therefore, Finland has the lowest
payment risk profile in Europe.
The number of enterprises in Finland increased by 40%
during the period 2000 to 2007, but since then has remained
fairly stable with some 318,951 enterprises in 2010. Small
companies with fewer than 50 employees represent 99% of
small enterprises and play a very important role in the Finnish
economy. In 2010, the total sales revenue attributable to small
companies was EUR 358.9bn and the number of jobs provided
by small companies rose by approximately 11% between 2000
and 2010 to a total of 1.4m (Statistics Finland 2012).
The main themes identified from the interviews in Finland are
examined next.
3.2 MAIN THEMES FROM THE INTERVIEWS IN FINLAND
3.2.1 Use of the financial statements
Revenue and changes in revenue were generally perceived as
an important indicator of a firms potential for profitable
business. The owner-manager of the small textile import
company participating in the study had a Masters degree in
accounting and was in the process of handing over his family
business to the third generation. In his view, most items in the
financial statements of a small business are affected by the
preferences of their owners. Some owners pay themselves a
decent monthly salary, whereas others only take minor
expenses from the business; some take dividends from the
firms retained earnings, while others build up retained
earnings in the company. Therefore, he considered revenue a
more reliable indicator of success than profit, as revenue is
not affected by the owner-managers policy regarding his or
her financial rewards. He argued that the revenue figure can
show whether the company is growing and whether it is able
to maintain its position in market. Although the ownermanager of the small interior design company explained that
he is not very knowledgeable about the financial statements,
his view was that the most relevant information was that
about revenue and liabilities.
In financial statements I might have a look at the profit for the
period, but quite often the profit is close to zero. Net sales
[revenue] are informative for a couple of consecutive years. In
case of a larger financial risk I might ask a third party for a
credit report. I might look at the pattern of inventory levels in
consecutive years. If there are large changes in inventory
10
levels, it gives me an impression that they have manipulated

profit. In reading the financial information of small businesses,
it is crucial to pay attention to the owner-managers pay and
rewards because they greatly affect all the other financial
statement items, apart from net sales and gross profit margin.
Revenue and gross profit margin are the line items where the
owner-managers decisions about his or her remuneration are
not reflected.
(Owner-manager, small company, textile import agent)
My financial statement literacy is not very good, but I think
that the important parts of the financial statement are the net
sales and liabilities.
(Owner-manager, small company, interior design)
3.2.2 Use of payment default reports
Although the owner-managers of the two small companies
recognise that payment default reports are a timely source of
information about serious liquidity problems of current or
potential trade partners, they rarely or never use them. On
the other hand, the two medium-sized companies use
payment default reports as a standard operating process with
all new customers.
We are not interested in the financial statements of our
customers. Other information is much more important when
we assess the credit risk in particular, the registered payment
defaults are timely signals of serious liquidity problems.
(Owner-manager, small unincorporated entity, events
management)
We check the financial statements when it seems necessary,
but this is not a systematic procedure for all new customers
because financial statement information is never up-to-date.
The most up-to-date source of information is a customers
potential payment defaults. Payment defaults are quickly
updated on the payment default registers.
(Business controller, medium-sized company, kitchen furniture
manufacture)
3.2.3 Length of the business relationship
In general, it would appear that the interviewees were
hesitant to start a new business-to-business relationship if it
seemed to be a one-time transaction only. Interviewees
perceived it burdensome to put their time and effort to such
a venture.
Credit sales comprise 95% of our total sales. All new
customers are set a prepayment before we organise the first
delivery of kitchen furniture.
(Business controller, small unincorporated entity, kitchen
furniture manufacture)
I havent had a project for a customer who I would not know
either personally or indirectly through someone I know. It is
very common that I have various projects with the same
customer.
(Owner-manager, small unincorporated entity, real estate
refurbishment)
I try to operate with long-term customers only. I avoid onetime customers. It doesnt make sense to use a lot of time in
negotiations with one-off customers.

The hesitance about engaging in short-term business
relationships seems to relate to the fixed costs, which include
time-consuming information gathering and relationship
building where the supplier of goods or services cannot
leverage the investment in the initial customer relationship
over a longer period. Another reaction to opaque riskiness
profiles of new business customers is that (established)
companies are not willing to carry as much risk as they
normally carry in trade transactions. Instead they shift the
business risk completely or partially to their new customer.
The business controller of the kitchen furniture manufacturing
company explained that if they perceive their new customer is
risky, they do not start the production of the order until the
full payment has been received and paid into the bank. If they
consider the new customer is less risky, they require the
prepayment immediately before the delivery.
3.2.4 Age of the business
In the early years, most new businesses struggle to survive.
Research in various countries shows that small firms are most
vulnerable to failure during the first five years (for example,
Milne and Thomson 1986; Storey 1994). Dawitt (1983)
estimates that 55% of new companies fail within the first five
years of incorporation and 81% within ten years. The
propensity of young firms to end up in a distressed situation
compared with older, more established businesses with a
long history places relatively new firms in a less favourable
position when negotiating trade contracts and terms. For
example, the business controller of the kitchen furniture
manufacturing company explained that his firm is critical of
newly established companies. The owner-manager of the
events management business explained that her last business
customer is well known and been operating in the region for
a long time, a fact that puts the customer in a low-risk
category in her mind. In addition, the head analyst of the
credit rating agency who participated in the study revealed
that the age of the business is a factor in their credit-risk
rating model. These views suggest that small businesses
consider long tenure to be a factor that improves their risk
tolerance of the credit customers.
3.2.5 Organisational behaviour

Reputation is of utmost importance for those engaged in
financial transactions. The interviewees suggested that
globalised ways of working in trade credit markets may have
raised a demand for broader understanding of reputational
damage in business ecosystems. Furthermore, they
suggested that ethically behaving companies try to avoid
persons or companies that suffer from reputational problems
such as serious environmental damage, involvement in bribe
issues or other unethical behaviour.
I try to follow the companys reputation. We strive for
continuous trading with the same customers. Its easy to
operate with the same customers. I monitor the buying and
paying patterns of the customers. I share information with a
group of colleagues by telephone. In the telephone calls we
share our experiences. I also visit retail shops and look at what
kind of selling items they have there and discuss with the retail
shop personnel. I ask them how the last week has been and
try to get an understanding of whether things are OK. It is
much easier to get important information from lower-level
personnel. Top management and professional buyers do not
reveal information as easily as lower-level staff. Owners and
top managers would not reveal their difficulties.
Nowadays, our credit insurance contracts include a clause that
the customer does not appear on any black list. If any of the
key parties in trade relationships that we intend to insure have
been involved with issues that compromise their good
reputation, we are not going to offer credit insurance. Such
reputational problems include serious environmental issues,
bribes and the like.
(Head of export credit, credit insurer)
If our potential customer is a newly established small

company, then we are much more critical towards it compared
with a more established and bigger company.
(Business controller, medium-sized company, kitchen furniture
manufacture)
3.2.6 Relationships and trust

The interviews with the owner-managers of small companies
provided evidence of the importance of behavioural factors
on the part of the customer in a trade credit relationship,
especially the extent to which the customer pays attention to
and shows professional interest to the supplier. For example,
the owner-manager of real estate refurbishment business
explained that he does not examine the financial statements
of potential customers, nor does he check the past payment
defaults. Instead, he attaches a lot of weight to personal
meetings with the potential customer. If the customer looks
reliable, pays careful and professional attention to the project
plan and shows flexibility in the negotiation, the ownermanager considers him/her a low-risk customer. In his
opinion, the customer signals a higher risk profile by
behaviour characterised by a lack of time, ignorance or
arrogance towards the owner-manager, and a lack of interest
in the financial situation of the owner-manager. He
highlighted the fact that as a sole proprietor, he must pay his
own salary, collect debts and settle payments, and
sometimes flexibility is needed on the part of the customer.
In our credit rating model we include profitability, liquidity and

solvency measures, together with trade payment behaviour,
number of years in operation and industry affiliation as
non-financial measures.
(Head analyst, credit rating agency)
I place a lot of weight on customers reactions in the first

meeting when we discuss the draft contract. If the buyer pays
a careful attention to the project and shows expertise and
flexibility when we negotiate, it gives me the feeling that this
will be a low-risk project. If the customer shows ignorance or
Our last customer company is well known in this region of

Finland. The fact that it is so established and has been
operating for such a long time makes us feel that there is very
low risk of it not settling its debts in due time.
management)

3. FINDINGS FROM FINLAND
11
arrogance or is restless, I consider him as a risky customer. I

rarely check the credit history of potential customers. I havent
done it in the last couple of years. Ive never asked to see the
financial statements of the customers.
(Owner-manager, small unincorporated entity, real estate
refurbishment)
Ive never asked for financial information or any credit reports.
Ive only had minor bad debts during the two decades of my
operations. I am not aware of what credit insurance means
and have never been involved with such. However, I have
given some financial information, including assurances that
tax payments have been done properly when there have been
so-called public offers that is, competitions organised by
public sector institutions.
Our most recent new supplier relationship started four years
ago. From the very beginning it was based on mutual trust.
Financial statements, credit reports or any other formal
documents did not play any role when it started, and neither
have they been necessary in our trade relationship since then.
management)
I pay close attention to the potential buyers sentiments. I am
interested about the vision of the future. My sense of trust is
increased when managers answer quickly. If they do not
answer the difficult questions, but lose them somewhere in
the response, I feel uncertain about the potential customer.
What matters is the general impression. It is made by all kinds
of things and nothing in particular, such as how they pay
attention to me and whether they seem to be in a hurry.
When I invoice [for a credit sale], mutual trust is the key. If I
invoice a small business, I almost feel that Im invoicing the
person who runs the business. The relationship is very
personal and its all about mutual trust. In particular, if I have
had prior work history with the customer, he or she might feel
very uncomfortable if I asked for financial information: it would
introduce an element of suspicion. It would destroy the
atmosphere and work against the good relationship. I have
never asked for financial information in any way.
3.2.7 Importance of trade credit as a source of finance
Although trade credit is expensive if it is not repaid promptly,
it may be a crucial source of funding for a fast-growing
business. The owner-manager of the business service
company explained that occasionally his company runs out of
cash. In such a situation he has always received a helping
hand from their suppliers in the form of extended payment
times. He described this mutual willingness to help each
other as a tradition in Finland.
In a fast growing and employee intensive business like ours,
we face funding constraints and problems continuously. One
of the reasons is that creating a business from scratch requires
upfront investmentEven though our business is healthy, we
made losses in the first years of operation and our balance
sheet ratios still look quite bad, creating problems with access
12
to bank fundingIf our company runs out of cash, I

sometimes pick up the phone and call some of our suppliers
and explain the situation and our need for delayed payment
time. In this country we have a tradition that a friend is not left
alone in trouble. It is extremely rare that a phone call would
not lead to a longer payment term for our trade payables.
(Owner-manager, medium company, business services)
This flexible approach by suppliers to easing short-term
liquidity problems through extended trade credit can be
interpreted as co-operation in the interest of supporting a
continuing relationship that is important to both parties.
There is some evidence that companies tend to use their
negotiating power for their own benefit (for example, see
Porter 1998). The current research suggests that the relative
sizes of the customer and supplier, and the growth aspirations
of the latter, play a role in trade credit decisions.
I think that large companies are using small firms as their
banks and exploiting their negotiation power. For example,
one large company that is my customer requires a 60-day
payment term for its payables. It means that when I start to
work for them I normally submit my first invoice 30 days after I
have started and will only get the first payment to my bank
account three months after I have started the work. It feels
very unfair.
We have to accept the trade credit terms of a large
customerWe had a large UK customer that settled its trade
credits whenever it wanted without showing any respect to
the agreed trade terms. It was common that the settlement
was made six months lateOverall, we dont turn down an
important business deal because of unfavourable payment
terms required by a customer. We cant afford that because
were a company that is growing fast and needs all available
deals that have a sufficient profitability level.
(Owner-manager, medium-sized company, business services)
The owner-manager of the above business service company
was able to overcome the companys short-term liquidity
problem by selling its trade receivables to a factoring firm.
3.2.8 Availability of data on the internet
When the interviewees explained their normal procedures for
gathering information supporting trade credit decisions, they
often mentioned the internet. It seems that search engines
can quickly identify the home pages of the target company
and assist in creating the first impression of its credibility.
I always check what kind of website the potential customer
has. It gives a good first impression of customers credibility.
(Owner-manager, medium-sized company, business services)
We normally do some generic internet searches, but we do
not look at social media pages. We visit the home pages of
those companies that are the main parties of the business
relationship where credit insurance would be used.
(Head of export credit, credit insurer)
3.3 DISCUSSION
The findings from the interviews with SMEs in Finland suggest
that there are three main influences on the trade credit
decision: formal and report-based information; soft
information; and contingency factors. For the formal and
report-based information, registered payment defaults
constitute the most common piece of information used. In
such decisions payment defaults were generally considered
as a highly reliable measure of serious liquidity problems. The
interviews showed that these default reports were requested
for all new customers in the two medium-sized companies,
which each had 50 to 250 employees. Smaller firms were
aware of the availability of payment default reports, but they
used those only occasionally. Small companies seemed to
avoid risky customers by relying on a variety of soft forms of
information, such as the reputation of the customer and that
obtained by observing certain behavioural patterns in
customers: the attention paid by the customer to the supplier,
answers given to questions by the customer, the flexibility
and expertise in the subject shown to the supplier in the
contract negotiation.
Changes in revenue were seen as important indicators of a
small companys ability to operate successfully. The time for
which a company has been operating and the estimated
length of the trade partnership were considered to be
risk-decreasing factors for trade credit. The relative size of
supplier and customer appeared to be an important
contingent factor that affected the terms of trade credit. This
pattern reflects how negotiating power is used to advance
the interest of the more powerful party. In contrast to this use
of negotiation power, was the use of personal communication
between the owner-managers to resolve short-term liquidity
problems that can arise in fast growing small and mediumsized companies. It would appear that the availability of
online data considerably improves the speed and efficiency
with which SMEs can collect information for making credit
decisions about existing or potential customers. Table 3.1
provides a summary of the key themes that emerged from the
interviews.
Table 3.1: Finland, summary of the main themes
Description
Formal report-based
information
Revenue as a success indicator
Payment defaults as indicators of risk
Length of the business relationship
Age of the business
Organisational behaviour
Soft information
Contingency factors
Relationships and trust
Cash flow management/credit control
Size factors and economic power
Availability of internet data

3. FINDINGS FROM FINLAND
13
4. Findings from the UK

Jill Collis and Robin Jarvis, Brunel University
4.1 INTRODUCTION
From a users perspective, there is very little evidence about
how suppliers and customers of SMEs in a business-tobusiness relationship use the published financial statements
in credit decisions. In the UK, companies register their annual
reports and accounts at Companies House, but there is no
record of who accesses these reports. Empirical evidence
(Collis 2008) shows that the directors of SMEs in the UK
believe that the main users of their published accounts are
suppliers and other trade creditors, credit rating agencies
and competitors, followed by the bank/lenders and
customers.
Although some of the previous literature is somewhat dated,
it is useful in building up a picture of the impact of regulatory
relaxation of financial reporting requirements for SMEs in the
UK. The abbreviated accounts option was introduced in the
UK in 1981 and this allows qualifying small companies to
register an abbreviated balance sheet and notes only, instead
of the full statutory accounts. Morris and Omrod (1990)
conducted a survey of credit analysts and credit managers
and found that when a small company filed full accounts,
these financial statements were the most important source of
information for assessing credit risk. When a small company
filed abbreviated accounts, although approximately half the
missing information could be found from other sources, the
cost of locating that missing information was high.
A second development in the UK was the introduction of the
audit exemption option for qualifying small companies in the
UK in 1994. Initially, the size tests were set at a lower level than
for the abbreviated accounts option, but in 2003 the UK
government conducted a consultation on raising the
thresholds to the EU maxima. As part of their regulatory
impact assessment in 2003, the DTI conducted a survey of
members of the Institute of Credit Management (the largest
professional credit management organisation in Europe). The
survey found that as a result of the previous increase in the
audit exemption threshold in 2000, small companies credit
ratings were changed, additional security was required, credit
limits were reduced or cancelled, credit became more
expensive, more work went into assessing the companies
creditworthiness and further references were required,
causing delays. The survey results also show that 64% of
respondents would adjust the credit ratings of companies
that took up audit exemption if thresholds were raised to the
EU maxima.
More recently, a survey by ACCA and CBI (2010) identified
suppliers as the most important creditors of SMEs and Wilson
(2008) reports that trade credit is twice the amount of shortterm bank lending. In one sense, therefore, all small
businesses providing credit to their customers are lenders,
and consequently they are taking some risk in the process.
The ACCA/CBI survey in 2010 suggests that day-to-day
practice of credit management in small businesses is far from
perfect, often relying on poor information and methods, but
concludes that it represents a reasonable compromise in the
light of limited resources and the need to maintain valued
commercial relationships. During the current economic crisis,
managing cash flow was found to be more critical to survival
14
in small firms than it is in buoyant conditions and there is

greater need for SMEs to improve their management of trade
credit in an environment where credit risk is increasing. The
survey also found that the published financial statements play
a significant role in the management of trade credit in SMEs.
Research by Kitching et al. (2011), which included interviews
with banks, commercial credit rating agencies and credit
insurance companies, confirms that abbreviated accounts
offer limited insights into the financial performance and
position of a company, and that other information is needed
to assess credit risk. It is likely that the directors of small
companies are aware of this because some file voluntary full
accounts that have been audited on a non-mandatory basis
to improve their credit rating (Collis 2003; Marriott et al.
2006). A UK study of 5,139 small companies filing full accounts
(Lennox and Pitman 2011) provides evidence that low-risk
companies attract upgrades to their credit rating when they
signal their favourable borrowing characteristics by choosing
voluntary audit.
The main themes identified from the interviews in the UK are
examined next.
4.2 MAIN THEMES FROM THE INTERVIEWS IN THE UK
4.2.1 Use of financial statements
Neither of the owner-managers of the two unincorporated
businesses used the financial statements of existing or
potential customers when deciding whether to give credit,
although one of them was a qualified accountant.
Nevertheless, both were confident that their customers would
pay their debts, primarily because they know their customers
personally or because their customers had been introduced
by someone they know personally. The owner-manager of
one of the small companies also had an accountancy
background, but even he did not examine the customers
financial statements when making credit decisions. In this
case the reason was not because he knew the customers
personally, but because he knew them by reputation (the
firms main customers were professional bodies). This will be
considered more closely in the next section.
A very different picture emerged in the case of the two
medium-sized companies. Both relied heavily on the
published financial statements when making credit decisions.
As in Finland, cash emerged as an importance concept.
Im looking at where the asset value isWhats the cash
position? Is there any money being taken out? If its part of a
bigger group, are they sweeping it clean every year and
taking it out? Is anybody putting any money into it? What kind
of liabilities are in there? Im not really interested in the stock
values because you can kid an auditor youve got 2m worth
of stock if you want to. You know, its so easy to manipulate,
its untrue. So Im really looking at cash, debtors and
creditorsYou wouldnt want to manipulate your creditors and
its hard to manipulate your debtors. Some people do
manipulate the debtors by putting false invoices in, so youve
got to be wary of that. If youre being audited its hard to
fiddle the cash really because the cash is cash.
(Managing director, medium-sized company, engineering)
The above interviewee considered audited accounts to be

important, but was conscious that there are some boundaries
to the assurance and the accounts should not be considered
wholly reliable because the figures can be manipulated.
Nevertheless, he found the audited accounts useful for
making credit decisions about new customers and for
monitoring existing customers for credit-control purposes.
Cash was also cited by the owner of the second mediumsized company interviewed as the most useful information in
the financial statements of customers. Even so, it was clear
that other signals were also being picked up, such as the
availability of the accounts and how quickly they are filed at
Companies House.
Im interested in the two- to three-year cycleIm also
interested to see if theyve reported early or late and I dont
like it when theyre lateBad results take a long time to file;
good results get filed quicklyOne example [that raised
concern] is [customer A], which is owned by a family trust from
Jersey and theyve got another company that we sell through
called [customer B]. Although theyre trading in the UK, they
havent filed any Companies House documents and I dont
know how theyve got away with itI spoke to their
accountant and he said they dont have toI was unsure
enough to actually then ring Companies House and say, Is
that right?[In the end] I asked for a letter of support from
[customer A], so weve got a letter signed by [finance director]
guaranteeing the debts of this other company. So we will do
more than just a credit agency check, but its not that normal.
(Group financial controller, medium-sized company,
manufacture of power decorating and cleaning products)
Continuing the timeliness theme, the above interviewee
suggested that financial statements would be more useful if
companies had to file them more quickly. He argued that
businesses are assessing each other for credit purposes and
sometimes the amounts are quite considerable. Reducing the
filing period would support credit sales and was the quid pro
quo for the privilege of limited liability.
There seems to be reluctance among the UK interviewees to
ask customers for copies of their financial statements.
I wouldnt ask them. When its your customer I think its a bit
insensitive when that information is already available at
Companies House for the sake of 1.
The above interviewee was prepared to talk to the customer if
he had any queries after looking at the financial statements,
because sometimes the explanation was simply that there
had been a change of ownership, either as a takeover or
because one of the partners had moved on. His main
objective was to assure himself that the customer was a going
concern. The managing director of the other medium
company interviewed summed up the sensitivity of the
situation by saying:

I prefer to do it round the back door rather than the customer

thinking, Whys he asking for that? Whats the matter with him?
The financial statements were accessed through Companies
House or credit rating agencies.
Listed companies are required to publish their statutory
report and accounts on their websites and ease of access to
this and other financial information on the internet is one of
the major innovations in recent years.
The biggest change has probably been the internet as a
delivery tool, but what hasnt changed is the data and that
data is dependent upon fundamentally Companies House
hard data.
(Business development director, credit rating agency)
4.2.2 Use of credit rating reports, credit insurance and
invoice finance
The interviewees tended to be risk averse and use a variety of
methods to determine the creditworthiness of new
customers. The managing director of the medium-sized
engineering company is a qualified accountant who uses the
financial statements together with information supplied by
credit insurers and invoice discounters to provide a
framework for making credit decisions.
All of our customers are given credit at some point. If its the
first transaction, we may go pro forma. We may ask for a Visa
transaction [credit card], depending on who it is, what it is,
etc, and then build up some confidence. If theyre using the
tools weve got available to us if weve got that confidence
straightaway fine, well give them credit straightaway.
The group financial controller of the medium manufacturing
company also has a formal system for collecting information.
We have an information formWe want to see a letterhead
from the companyWe want to know who they are, their main
contactswe even ask for their VAT number, but I never check
that one[The credit decision] is based on the credit rating
agency report and the volume of trade that were going to do.
So I ask the question straight back to the salesman, Is this a
customer we want long term? We also factor through [name
of invoice factor] and anybody over 10,000 we check
ourselves. Then we put through to the bank for them to check
as well.
The credit decision is not so fast for new overseas customers.
This is mainly due to the lack of credit-rating information
about foreign companies.
[Name of credit rating agency] is getting quite good within
parts of Europe and you can now do the States but Ive
used them as a third-party house to do an assessment on
[name of customer] in Australia. [Because] I could wait a week
for a decision to come back, in the meantime, I go off and find
4. FINDINGS FROM THE UK
15
what I can on the internet. I usually find the companys results

somewhere there and then assess whether I think theyre a
strong enough company. The sales team have already done a
fit analysis and they like this company. Theyve been out there
and met them, theyve been to Australia to try and increase
distribution, I then come along slightly later and say, Well you
shouldnt have visited them or You should have visited them.
That decision was two-and-a-half times the limit I would have
approved and it then had to go to the board because that
goes above my pay grade.
None of the small unincorporated entities or companies used
credit insurance or any form of invoice finance. One of the
unincorporated entities interviewed told us that his
application for invoice finance was rejected because he was a
one-person business. One of the medium-sized companies
uses credit insurance as a part of a framework of creditcontrol mechanisms to reduce the risk of non-payment. This
may be a reflection of the interviewees professional
accountancy background and past experiences in the
industry
Well, we have credit insurance in placeIve only had that in
for the past 12 monthsIts one of those things where youre
grateful youve got it if anything happens, but its costing. Ive
got a very good deal with it, but we dont really need it its a
nice safety factor that Im prepared to pay a little bit of money
for at this point in time, but ask me in five years and I may have
changed my mind.
The same interviewee explained the role of invoice finance
and credit insurance in his credit control framework using one
his large corporate customers as an example.
So what Ive got negotiated with [name of bank supplying the
invoice finance] is we raise an invoice to [name of customer]
and at the point when we raise it, weve got 120 days that we
can draw down and borrow on that and I only really have to
worry about [name of customer] after those 120 days. Also Ive
got credit insurance whereby[they] should start paying us
that money at that point in timeSo at the point where the
invoice financing on that money drops off and I cant borrow
on that invoice anymore, Ive got credit insurance that should
be paying up at that point in time.
This interviewee provided further insights into his experience
of using credit insurance.
What we find with credit insurance with [name of credit
insurer] is that theyre very, very quick to withdraw credit from
anybody thats got any bad news and thats their downfall
because they really are de-risking their position so rapidly
The credit insurer reviews the portfolio of customers on
valueAnything not reviewed, they give 7,500 cover,
providing theres history of previous paymentsWed get the
money from the insurer if they went bust.
16
He also uses the credit insurers to give an opinion about the

riskiness of giving credit to a customer
Say someone wants 50,000 credit; I would send it to [name of
credit insurer] for an opinion. They may offer cover of only
30,000; the other 20,000 is a commercial decision by me. Is
it a show stopper? If its not, I just get a feel about whether
they are vibrant [such as] is the car park full? If the amount is
very big, we use progress payments to hedge against the
debt.
Maintaining the companys credit rating is very important to
this interviewee and he was conscious that it was important to
file his accounts at Companies House as early as possible.
4.2.3 Business drivers
Not surprisingly, SMEs tend to have a smaller range and
volume of products and/or services than large firms. This
means SMEs need a high level of knowledge about
customers and the market, which enhanced the interviewees
confidence in making credit decisions.
Knowledge is everything. Understanding of your potential
customer, knowledge of the industry, the feelingand its a
gut feeling sometimesThe only area weve found where its a
bit more risky where everyones really at each others throats
is the construction industry.
In some cases, business drivers are an important influence on
the credit decision for corporate customers.
Were a sales and marketing-led business and it is all about
distribution, so thats where rational thought and reason can
go out of the window [with regard to giving credit]. We have
to go on a hunch, and the hunch [in this example] is that this
company is a good fit. This territory, being south of the Equator,
takes us out of seasonality and the volumes they can deliver fit
the longer term strategyI said, Im saying no, but I understand
all of the above and then refer to the board and tell them that
if they want to make this decision, these are the risks.
The above interviewee pointed out that sometimes his advice
about the risks was ignored and, on one occasion, the sales
and marketing team got it wrong and the company lost a
significant amount of money when the corporate customer
went into liquidation.
The interviews revealed that most customers were either of
long standing or resulted from word-of-mouth marketing and
recommendations. These informal networks featured
prominently as a source of new customers.
I get most of my work through word of mouth primarily, local
informal networks of individuals who know each other and
presumably are satisfied customers in terms of quality and/or
price.
(Owner-manager, small unincorporated entity, building services)
I dont get many big companies ringing up. The reason Im

doing the work for [large customer 1] is because Ive been
doing work for [customer 2] and theres a lift consultant there
who recommends all the lifts. Weve been working together
I was in [name of an apartment block] talking to the estate
manager [and she said], Oh, weve got to do our lifts. Do you
know anybody? I said, I know this firm he does all the work
for [customer 2]. Give him a call and see what he can do. He
comes down, gets the job and theyre impressed its good.
So he thought, Oh, right, Ive just got engaged to do this job
in [large customer 1] and they need an engineer. So Ive
recommended him, hes recommended me and we got a job
each out of it. Thats how it works.
(Owner-manager, small unincorporated entity, structural
engineering and surveying services)
Developing personal relationships lies at the heart of
networking, as illustrated in the following quotation.
Well, with supplying them [existing customers] fairly regularly,
you speak to them on the phone and visit them regularly
and you find that if a new customer comes in, its usually
because theyve been speaking to somebody and he told
them to give us a ringSo weve never advertised in 20 years.
(Owner-manager, small company, engineering recycling)
Although there has been a marked increase in mistrust in UK
society generally in recent years (Jackson 2009), there is
considerable evidence that trust plays a key role in the decision
to give credit to customers. Trust appears to be more important
than formal sources of information where the financial
knowledge of the owner-manager is not sufficient to use such
sources effectively or formal sources are not available. The
unincorporated businesses and small companies in the study
tended to have only a few business-to-business customers,
but relationships with such customers sometimes extended
over a significant period of time, which allowed trust to
develop. It was clear that trust was a feature of both sides of
the relationship, as illustrated by the following quotation.
Its mutual trust because this client Ive known for 30 years
He trusts me to do his work honestly in terms of time spent,
whether I do it as a time charge or I give him a lump sum
quote; and I trust him to pay me for doing it.
A different example of trust was given by the owner-manager
of a small online publishing company where 70% of the
customers are not-for-profit professional bodies, which
typically promote ethical codes of conduct for their members
and their own activities. This gave him confidence about
being paid and receiving the payment on time. In a similar
vein, the managing director of the medium-sized engineering
company had customers in whom he had considerable
confidence.
We also do plaques, unfortunately for bereaved and people
like that, but the best payers of all are the vicars[They] have
got a conscienceIn all the years weve had brass foundries,
Ive never had to chase a reverend for his money!

Trust appears to be one of key factors in relationships with

customers and suppliers. One interviewee suggested that in
some cultures the concept of honour is an integral feature of
trust.
If you put it in percentage terms, 50% to 60% of the overall
decision process is down to trust and having a relationship
with the person[Citing a large customer where credit
insurance wasnt forthcoming], we met the guy whos the
vice-president in Japan, [name of contact], and weve been
out drinking with him. Its all a matter of honour with the
Japanese. Its not what it says on paper; its about eye-to-eye
contact, etc. and having an understandingWeve been
doing this for 20 years with them and it all works its always
worked out right.
4.2.5 Credit terms
The small businesses in the study were providing services or
adding value to bought-in goods and none of them offered
formal credit terms to their customers and clients. Credit card
payments, however, were popular and acceptable
alternatives. The experience of one of the owner-managers of
an unincorporated business, who used to give customers 30
days from the date of invoice, explains he gave this up
because the actual credit period could be a good deal
longer.
I give credit insomuch as I give them few days to pay the
invoice. When I started there was a 30-day thing on the
invoices and then I suddenly realised that 30 days is [actually]
40 days or 50 days, so Ive now got it down to 7 days.
The owner-manager of the small unincorporated building
services firm does not give a formal credit period and if a job
is worth less than 2,000, he gets payment as soon as the
work is done. For jobs worth more than 2,000, he agrees a
series of stage payments, with the last payment (the most
risky) representing his profit/wages. This allows him to recover
his costs before the job ends. In the case of the small
engineering recycling company, the owner-manager required
payment in advance for jobs worth more than 5,000. The
other small unincorporated business owner also uses stage
payments to finance his working capital and as a mechanism
for credit control on larger contracts.
When I send out a fee proposal, I would say this is going to be
20% in advance and then monthly invoices or one-half of it
now and the other half when we finish. So I do that in a fee
proposal and generally that works but then I have the
advantage that if they dont pay the first invoice, they certainly
dont get the rest of the work!
For one of the medium-sized companies, the motive for stage
payments is getting cash in.
We have had some very big contracts. We do control how
much money someone owes us, not because we have a
17
concern about whether they might ever pay us, but because
we just need to get the cash inSo were quite keen to agree
milestones within a project. Our whole approach to managing
a project is designed to say there will be this initial scoping
and the price for that is X and we will invoice you at this point
and then there will be a stage one, stage two, stage three,
stage four invoices that will come out. Sometimeshow shall I
explain this? Imagine that we scope a piece of work that has
an initial prototype or whatever and then there are five chunks
of it left. We say, Okay, well do the five chunks. Itll take five
months and well invoice you for each one at the end of the
month and we put the dates in. Then the client doesnt
deliver to us the content we need in order to do the workIn
some cases well still raise the invoices and say, Look, well do
the work when it comes in, but I have people sitting here
waiting for that and I cant just not invoice you and theyll say,
Thats fine, we dont mind paying as long as you say youll do it.
(Managing director, medium company, engineering)
Thus, the size of the contract affects the credit decision and
whether stage payments or payment in advance is required.
This emphasises the importance of getting invoices out to
customers in a timely manner. The customers payment
history with the supplier and good credit control appear to
be important factors when making credit decisions about
subsequent orders.
We rely on payment history. If an existing customer came on
and placed large orders and there was still money
outstanding, I would expect that money to be paid before we
went ahead.
[In a recent case] I had a guarantee of a payment date for their
existing debt, and we usually ask for that. Its a very simple
question, OK, this is how much youre owing. Are you going
to pay it on the due date? And I have a very good credit
controller who manages our debt on our ledgershe
manages the debt so well, I cant remember what the
percentage was, its something like 0.8% is overdue and, given
the size of the invoicing that we do, its remarkable we achieve
that and we do it by just nagging and insisting on due dates.
4.2.6 Cash flow management and credit control
The size of the firm and the nature of the business were
reflected in the extent of monitoring and control of trade
receivables. The evidence suggests that any customer
exceeding the credit period would receive a telephone call
immediately.
Yeah, we monitor because weve a relatively small amount of
customersSome come on every month, some every three
months or six months. I mean, obviously, when an account is
outstanding longer than 60 days, I simply get on the phone
and give them a ring and chase them upWe probably do an
average of 40 invoices per month, so its relatively easy to
keep your eye on that.
Credit terms are 60 days in this businessWhen an account is
18
outstanding longer than 60 days, I simply get on the phone

and chase them up. They dont seem to mind a bit of a kick
and I think they expect it.
(Managing director, medium company, engineering)
The above interviewee preferred to get the person in his
organisation who had taken the order to ring the project
manager in the customers firm, rather than the finance
director, who is used to deflecting such calls. In the
interviewees experience, the project manager in the
customer firm would then speak to his managing director,
who would invariably override the finance director and pay
the overdue amount. This highlights the importance of
personal relationships and networking in credit control. The
problem of late payment for small businesses has been
addressed in the UK by legislation, which was recently
updated by the Late Payment of Commercial Debts
Regulations 2013.3 Although large entities have the economic
power to dictate the credit period to their small company
suppliers, the owner-manager of one of the unincorporated
small entities acknowledged that there were compensations.
They [the large customer] are the worst payers in the world,
but on the other side of the coin theyre the best because they
say they wont pay you for 42 days, but on the 42nd day, its
straight into the bank account.
engineering and surveying)
One of the interviewees maintained that it was easier to
obtain payments from trade debtors because the business
made and sold tangible products. He is a qualified
accountant and compared his engineering business with an
accountancy practice trying to collect payments from clients.
[An accountants clients] cant see all the time it takes to
produce or audit a set of accounts; they just see the end
product, which is ten pieces of paper. So they struggle in
themselves to actually want to pay the 10,000 fees, whereas
for our customers they can actually see what theyre getting
theres a product there and it makes it a little bit more of a
priority payment than people in the service sector. So I do see
how people in the service sector struggle!
The size of the firm and the nature of the business were
reflected in the amount of trade receivables at the end of the
year. In the medium-sized companies, the longer length of
the credit period given by their suppliers than the credit
period they gave to their customers was influential in
determining the difference between trade payables and
trade receivables.
3. The legislation allows a supplier to claim interest and debt recovery costs if
another business is late paying for goods or a service. If no payment terms are
agreed, the law says the payment is late after 30 days for a public authority; for
a business-to-business transaction, it is 60 days after the customer gets the
invoice or after delivery of the goods or services (if this is later). Compensation
is 40 for amounts under 1,000; 70 for amounts 10,000 and 100 for amount
over 10,000.
Receivables only represent 60 to 90 days and the payables can

run between 90 to 120 days, so youre probably seeing four
months against three months.
(Business controller, medium-sized company, manufacture of
power decorating and cleaning products)
None of the businesses had needed to write off significant
bad debts in recent years. In the case of the unincorporated
entities the reason for the lack of bad debts was good
knowledge of their customers and close relationships.
Maybe it is because Ive got a fairly small client base no bad
debts because its a small number of customers who have
been around for ages.
Ive only had two bad debts in 30 years.
(Owner-manager, small unincorporated entity, building
services)
In the case of one of the small companies, a bad experience
over ten years ago had nearly made the company insolvent
and had led to the tighter credit control procedures they have
adopted since then.
My largest customer is on about 45 days and I actually ring
them and go round and get the cheque off themIts in the
region of 3040k per month they owe, so we dont allow that
to go any further than 45 days.
As previously mentioned, many of the interviewees had
enjoyed long relationships with some of their customers and
suppliers. The following is a comment of from an ownermanager of a medium-sized company who was talking about
the trade credit it received and the importance of being an
established company.
I know were called [name of company], but [division 1], which
is one of our divisions, has been around for 160 years, [division
2] has been around 80 years and [division 3] has been around
100 years. It does help having those names in thereit does
help someone: Oh, theyve been around for a long time. You
dont have to worry about them. If we were a new company
and wed only been trading 12 months, I would imagine it
would be a completely different conversation Id be having
with you then than this one.
Well, they [new suppliers] ask for the usual the accounts.
Theyll ask some rude questions, which we just dont answer.
We just sort of encourage them to take a credit check on us.
We monitor ourselves on credit checksIn terms of a new
supplier coming on board, thats usually a major decision with
purchasingand Ill credit score that company to make sure
that theyre creditworthy.
There was some evidence that SMEs in the UK take pride in
paying their suppliers on time.
Around Sheffield, which has got a lot of small industry, a lot of
the smaller customers do pay up very promptly. It might be
the wife that does the payments or its a small office, and they
do take pride in being prompt and regular in making their
payments. We dont have to chase them.
4.2.8 Availability of data on the internet
As in the Finnish study, several of the interviewees among the
UK SMEs mentioned the importance of the speed with which
SMEs can collect data for making credit decisions about
existing or potential customers. In the UK, access to financial
statements of public and private companies is available via
the Companies House website, for a small fee. In addition,
credit rating agencies provide the financial statements and
credit ratings to subscribers online, and large and small
businesses provide potentially useful information on their
websites. The following quotation from the group financial
controller of the medium-sized manufacturing company
illustrates a typical search for information that will be useful in
assessing the credit risk for a new customer.
If theyve got a website, we want to have a look at that. We
want to know who they areBasically I can check them from
their namebut to make sure I dont make a mistake, I want
the registered numberI can check them usually within five
minutes.
The London, Edinburgh and Belfast Gazettes are an
important source of insolvency information for banks, credit
reference publishers, specialist private sector organisations
and others. If a company goes into liquidation, it is published
in the relevant Gazette the following day.4
None of the small businesses had been asked to supply

financial statements or other information by their suppliers.
The managing director of the medium-sized engineering
company was aware that some of his steel suppliers used
credit rating agencies to check his companys credit rating.
The group financial controller of the other medium-sized
company also expected new suppliers to check the
companys credit rating. The following quotation captures the
two-way nature of the checking process.
4. The Gazettes are the official newspapers of record for the UK. They record
and disseminate official, regulatory and legal information in print, online and
electronic formats.

19
4.3 DISCUSSION
As in Finland, the three main influences on the trade credit
decision in the UK are: formal and report-based information;
soft information; and contingency factors. The main formal
sources of information are the financial statements and data
supplied by credit rating agencies and credit insurers. The
customers assets and the overall cash position were
considered as important indicators of trade credit risk for
those larger SMEs in the study that analyse their customers
financial statements. In most cases where trade credit was
given, however, greater reliance was placed on the customers
trade credit rating and/or credit insurance. Interviewees using
these formal sources of financial information to assess new
and existing customers were able to use online sources.
Some reported that they also found useful information on the
customers website. This greatly improves the speed and
efficiency of processing orders involving trade credit
decisions.
Trust is a significant feature of the trade credit decision, and
this was apparent even in the small unincorporated entities
where the credit period was very short (typically, payment on
invoice). This stems from the importance of soft information
arising from personal relationships and networking and the
length of the business relationship. In larger SMEs, it also
included organisational behaviour such as the payment
history. The relative size of supplier and customer appears to
be an important contingent factor that affects the terms of
trade credit, reflecting the economic power of large
customers. In practice, prompt personal communication
between the business and the buyer in the customer
organisation to resolve late payment issues seems to be
effective in avoiding potential liquidity problems. As in
Finland, the availability of online data considerably improves
the speed and efficiency with which SMEs can collect
information for making credit decisions about existing or
potential customers.
Table 4.1 provides a summary of the key themes that emerged
from the interviews in the UK.
Table 4.1: UK, summary of the main themes
Description
Formal report-based
information
Assets and liquidity as risk indicators
Credit rating as risk indicator
Organisational behaviour
Soft information
Contingency factors
Cash flow management/credit control
Business drivers
20
5. Findings from the US

Andrew Holt, Metropolitan State University of Denver
5.1 INTRODUCTION
The US Small Business Administration (SBA) defines a small
business as one that is independently owned and operated, is
organized for profit, and is not dominant in its field.
Depending on the industry, size standard eligibility is based
on the average number of employees for the preceding
twelve months or on sales volume averaged over a three-year
period. Title 13, Code of Federal Regulations, part 121 (13
CFR 121) sets out the thresholds for each sector in the North
American Industry Classification System (NAICS). On the
basis of these criteria, the SBA has established the following
common size tests for a small business:
average employees not exceeding 500 employees for
most manufacturing and mining industries, and
average annual receipts (total income plus cost of goods
sold) not exceeding $7m for most non-manufacturing
industries.
Although these are the primary size standards for most
industries, there are many exceptions, both between and
within industries. As a result, to help small business owners
assess their small business status and assess whether they
qualify for government loan programmes, the SBA has
established a Table of Small Business Size Standards, which is
matched to the NAICS of each industry (US SBA 2012).
Adopting the definition of a small business as an entity with
up to 500 employees, small firms represent 99.7% of the
business population, provide 50% of jobs in the private sector
and contribute more than 50% of non-farm private gross
domestic product (Kobe 2007). In 2010, there were
approximately 27.7 million small private businesses in the US
(US Department of Commerce: Census Bureau 2012).
According to ACCA (2013), there has been an increased focus
on support for small businesses in federal policy since the
economic recession. Measures have included increasing the
export of small firms products and services, and policies to
assist start-ups by women, military veterans and ethnic
minorities.
In contrast to the UK, where the majority of small businesses
are unincorporated, the vast majority of small businesses in
the US are one of the following four types of limited liability
entity:
corporation
sales, cost of goods sold and gross profit, and the accounts
can be prepared on a cash or accruals basis. The majority of
LLCs are owner-managed and taxed as sole proprietorships
(Hope et al. 2011).
The Securities and Exchange Commission (SEC) requires that
public companies with more than $10m in assets and more
than 500 owners must produce periodic financial statements
that are prepared in accordance with US GAAP. Unlike many
other countries, however, the US has no statutory requirement
for public accountability from private companies, other than
companies operating in certain regulated industries such as
financial services. Furthermore, there is also no statutory
requirement for a privately held company to provide an
external review or audit of its financial statements. Therefore,
the majority of small private businesses have no financial
reporting requirements other than the completion of annual
income tax returns. Nonetheless, certain private companies
may be required to produce audited financial statements to
meet demand from lenders, bonding companies, regulators
and other bodies (AICPA 2011). Where financial statements
are demanded, preparation may be required in accordance
with US GAAP or an alternative special purpose reporting
framework. Financial statements prepared in accordance with
a special purpose framework apply a definite set of logical
criteria to all material items within the financial statements;
examples include tax, cash, modified cash and statutory
bases of accounting.
As a direct result of the unregulated nature of financial
reporting by private companies in the US, little is known
about users and uses of their financial statements. Allee and
Yohn (2009) argue that, apart from firm size and demand from
external shareholders, there may be many other factors that
determine whether a small business produces financial
reports on a voluntary basis. One such factor may be the
reliance on trade credit for purchases, especially as trade
credit normally represents a substantial fraction of corporate
liabilities (Petersen and Rajan 1997). In 2003, the Federal
Reserve Board conducted the National Survey of Small
Business Finances among 4,240 small businesses in the US
and found that 60% used trade credit, an incidence of use
that exceeded all other forms of financial services apart from
the use of normal bank accounts (Federal Reserve Board
2005). Use of trade credit varied with firm size, increasing
from about one-third of the smallest firms to more than 85%
of the largest firms. Young firms were less likely than others to
use trade credit, and its use was most common among firms
in construction, manufacturing, and wholesale and retail
trade (Mach and Wolken 2006).
limited liability corporation (LLC)

limited partnership
limited liability partnership.
The LLC is the most popular and can be formed with a single
member (a person or a corporate body). It does not issue
shares but members contribute capital in the form of cash or
other assets, which may be quantified into membership
interest or units (ACCA 2013). An LLC must file a tax return
(IRS form 1065), which requires information relating to gross

Allee and Yohn (2009) used data from the 2003 NSSBF to test
the importance of trade credit in the production, use and
sophistication of financial statements produced by 4,004
small privately held businesses. Their results show a positive
correlation between the use of trade credit and the production
and use of financial statements, which is consistent with the
notion that US suppliers may demand financial statements for
assessing the client firms creditworthiness and to facilitate
the monitoring of that firm. They conclude that firms with
audited financial statements benefit in the form of greater
access to credit (Allee and Yohn 2009: 1).
5. FINDINGS FROM THE US
21
The main themes identified from the interviews in the US are

presented next.
5.2 MAIN THEMES FROM THE INTERVIEWS IN THE US
5.2.1 Non-public disclosure of financial information
All the interviewees in the US were of the opinion that a
private company should have the right to keep its financial
statements free from public scrutiny. In their view, public
disclosure of financial information could potentially aid
competitors and harm a companys future prospects.
Were a privately held company. [We] wont volunteer
anything[We] never show and tell.
(Owner-manager, small company, medical devices manufacture)
They were prepared to give their financial statements to the
bank, but not to customers or suppliers unless there was a
specific request.
No, absolutely not in fact, we make them beg [for copies of
our financial statements].
(Vice-president of sales, medium-sized company, ice machine
manufacture)
The owner-manager of the small medical devices company
thought the provision of financial statements to customers,
suppliers or other public bodies would be unusual in the US.
Whos going to give you their financial statement? I dont think
its going to happen. I think that if youre a bank if youre a
lending institution obviously, they have ready access. I mean
theyre going to get your financial statements, but businessto-business Ive never heard of such a thing.
None of the four SME interviewees said they would voluntarily
provide copies of their financial statements to suppliers.
Interviewees at both the medium-sized businesses said that
supplier requests for financial statements depended on both
the size of the order and the size of the supplying
organisation. The vice-president of finance for the mediumsized medical services company explained that the companys
larger suppliers did request copies of the financial statements
when an order or credit limit was over $100,000. According to
the vice-president of sales for the medium-sized ice machine
manufacturer, such requests would be for audited yearly
financial statements, with vendors repeating requests for this
information every three to five years.
5.2.2 Credit terms
All the interviewees acknowledged that allowing customers
and clients a period of trade credit was a normal part of
doing business in their industry.
98%, almost all our customers receive creditI dont know
anything about how business is done anywhere other than in
the StatesPeople are quick to extend a little bit of credit to
anybody that wants it because everybody wants to believe in
the American dream and that people can start a business and
make it work. So everybody that I know, including us, were
willing to take small risks with just about anybodyThe only
22
ones that we wouldnt extend credit to were the ones that we

had personal knowledge that their payment history was bad
and as a small company we couldnt take the risk.
While all the companies have standard contractual payment
terms (15, 30 or 45 days), larger customers often demand
longer terms.
There are some very large corporations that bully you into
very long terms. You have a 30-day term which is a standard
term youre using, but they may bully you into 60 or 90 days.
(Owner-manager, small company, IT security systems)
In general we tend to be of greater flexibility with larger
customers.
(Vice-president of sales, medium-sized company, ice machine
manufacture)
One company allowed negotiation of the credit period in
order to attract new business, especially from larger customers.
It could be negotiated if a facility were to say, Our current
vendor gives us 60-day terms and were only willing to do 60.
And its based on the size of the contract because in some
cases large chains do have 60-day terms.
(Vice-president of finance, medium-sized company,
healthcare services)
The above company included a standard 30-day payment
period in any long-term contract for service. Any new
customer in a relevant line of business would be granted
credit terms on their first order with the company without a
credit check.
Whether or not theyre in our industry, basically theyre in our
wheelhouse of business, so if theyre an assisted living, if
theyre a skilled nursing facility, if theyre a correctional facility
and theyre a valid business, so thats all they really have to
have in order to initially be granted credit, meaning well send
them a bill for services that theyve ordered.
This company never ran a credit check on new customers or
asked them to supply copies of financial statements. One of
the reasons was that the company had a policy of never
turning down business because it supplied services to
long-term care facilities occupied by elderly patients.
Therefore, the owner-managers policy was never refusing a
call for service in case it could potentially harm patient care.
In the case of the two small companies and the medium-sized
healthcare services company, the interviewees explained that
they would eventually stop servicing a company that did not
pay. Because all three companies were supplying essential
services and products that clients and customers could not
do without, non-paying customers were very scarce.
Most of what we sell are the wound devices and they [the
customers] have disposables that can only be used with our
product and have to be ordered from us so we hold all the cards.

Well, you know, youre selling yourself and your knowledge
and architecture, so its like, if they dont pay you, they dont
get it. So after 30 days, if you dont get paid, you quit
supporting them and then theyll be in a heap of trouble.
When youre in there and you start to get going they cant let
go. They really need the support so they have to pay. They
dont have a choice but to pay.
5.2.3 Use of credit rating reports, credit insurance and
invoice finance
It is clear from the interviews that the types of information
used to justify trade credit decisions vary. Furthermore, the
information that SMEs use to determine an individual trade
credit decision sometimes varies according to who the
customer is, the relative size of a customers order and
competitive concerns.
The owner-manager of one of the small companies runs an
online credit check on new customers before supplying products.
We only perform a [Dun & Bradstreet] check on new
customers. No request for financials.
The online credit check information is part of the business
information report supplied by Dun & Bradstreet (D&B). The
D&B credit scoring system was used by all the interviewees
and PAYDEX (D&Bs payment performance index) was the
main source of information regarding trade credit decisions in
both small companies and the medium-sized medical services
company. D&Bs business information reports were routinely
used by all three SMEs for:
verifying the existence of a registered business
company and we would watch their payables and our

receivables very closely. Most of our customers have good
Dun & Bradstreet ratings. I mean, as an industry, healthcare
pays pretty well, so, you know, we didnt take on any high risk
customers that Im aware of. If you dont have a D&B rating
they just wont give you credit. So pretty much everyone we
did business with had a D&B rating, they would participate. It
is voluntary, but only kind of voluntary. Its voluntary from the
standpoint that its not mandated by the government. Its not
voluntary in terms of whether companies would extend your
credit. Probably that was our biggest indicator.
It is clear that information from online commercial credit
rating databases, such as that offered by D&B, is a key input
in trade credit decisions involving SMEs. In an interview with
the vice-president of data analysis at a credit rating agency,
the interviewee revealed that a vast proportion of its requests
for credit checks are for smaller businesses, rather than large
public companies.
Most of our customers are not going to do business with IBM
for example, regardless of what the credit report says, but with
small businesses they dont know anything about, or only have
limited pieces of information about. So our supply of creditrisk business, 80% of our active requests come in for small
businesses, or should I say smaller businesses.
(Vice-president of data analysis, credit rating agency)
Although three of the SMEs used D&B services extensively,
the vice-president of sales for the medium-sized ice machine
manufacturer doubted the value of D&Bs rating service for
evaluating SMEs in his companys line of business.
We dont place large stock in D&B. The value of Dun & Bradstreet
for the smaller, independent companies is not a lot.
(Senior vice-president of sales, medium-sized company, ice
machine manufacture)
limiting risk exposure when making daily credit decisions

identifying a company's payment patterns
analysing financial trends and the overall strength and
stability of a business
researching possible fraud by reviewing the firm's
business standing.
As one interviewee explained:
Every vendor that participates in D&B reports everybody that
pays them. So D&B does all the work for a small business. As a
small company you dont have the resources to go out and
analyse someones credit ratings and the whole point of D&B
is that it does it for you. Every company that Ive ever worked
for ran a D&B check on everybody they extended credit to I
dont know anybody that didnt so thats my personal
experience. Its like an industry standard, and quite honestly,
as a company thats extending credit you would also be very
cognisant of what your D&B rating is If they [a customer]
didnt have a D&B report, wed put them on a very, very short
leash because it generally means they were a small start-up

For the above company, the high dollar value of each order
and its relatively small customer base of only 150 clients
meant that financial statements, rather than information
about a customers credit rating, were the primary source of
data when determining trade credit decisions.
We look at their audited financial statements first and
foremost and base their creditworthiness on that.
The company further protected itself from potential bad
debts by factoring 65% of its trade receivables through an
independent third party.
None of the companies used credit insurance for domestic
sales and explained that their national suppliers very rarely
required credit insurance before granting trade credit. Where
large amounts of international credit sales were offered,
credit insurance was sought. The owner-manager of the small
medical devices company recalled one instance of having to
take out credit insurance to bond an order with a Chinese
supplier because it represented 90180 days of raw materials.
23
None of companies recalled receiving requests for financial

statements or other supporting information from overseas
suppliers seeking credit insurance.
In many instances, the interviewees acknowledged that they
relied on instinct when determining whether to grant trade
credit to customers.
Me and my partner were not so good on finances, so weve
been trusting a lot, but weve never been burned yet either.
(Owner-manager, small company, IT security)
The owner-manager of the small medical devices company
recalled granting credit of $500,000 to a customer without
requesting a copy of the customers financial statements. In
this company, trade references are requested as standard on
the order form, but not taken up before granting credit.
5.2.5 Credit history of the owner
While traditional sources of information were primarily used in
determining most trade credit decisions, where the customer
was an SME the personal credit history of the principal
shareholder was an important source of information for
assessing credit risk.
So typically our customers, even when theyre incorporated,
its one person who owns them. So well do a credit check on
that individual, on that principle.
(Vice-president of sales, medium company, ice machine
manufacture)
One of the reasons why the owner-managers credit history is
important is because many of the owners of SMEs personally
guarantee the line of credit for their firm. The credit rating
agencies and credit insurance underwriters participating in
the study both explained that they sometimes use consumer
credit data when assessing small businesses.
There are products on the marketplace that blend commercial
and consumer data. So take an owner of a single-person
company and take their personal credit history as well as their
commercial credit history. We dont currently do this in our
credit scores but other companies do. The information about
how they pay their American Express card is very valuable.
(Senior vice-president of data analysis, credit rating agency)
As a result of the blending of commercial and consumer
information in assessing credit risk, the distinction between
the payment records of the SME business and of its owner(s)
is removed. Such blended information was directly used with
trade credit decisions only by the medium-sized ice machine
manufacturing company. The other three companies interviewed
routinely used credit-scoring information from commercial
data providers. Thus, blended data were likely to have
informed trade credit decisions either directly or indirectly.
5.2.6 Providing information to credit rating agencies
It was apparent from the interviews with the four companies
that the two small companies and the medium-sized
healthcare services company tried proactively to manage the
24
information that credit rating agencies supply about

companies payment histories. These three companies
supplied information to the D&B credit reporting agency
about their payment records.
To D&B we supplied information to show that we were in
good standing. Thats voluntary information you give to them
because then they can look you up and say, Oh, this is a good
company and you get a higher rating.
We report openly to D&B absolutely. Theyll send you a form
to report to themThey do receivables and payables and you
report what your payment terms are and how quickly you pay
and the people that pay you.
We have a log-in for D&B and we pay fees to manage our
account. So we receive alerts and I actually received some
today actually I think eight different companies or
something accessed our credit report and it [the alert] tells
us the industry they were from. And so we give them
information on our accounts payable in order to improve our
rating because in some cases the people that are reporting or
the companies that are reporting may skew our rating
negatively.
Yes, our vendors report on us. We purchase oxygen and so
certain larger companies report to D&B on us based on how
quickly weve paid the invoices according to the due date.
And that impacts our credit rating, but they dont have the
whole picture. So some of our largest vendors who dont
report, we report the information on their behalf to improve
our credit rating. We report it on behalf of ourselves, but we
report how were paying our vendors. So its typical only if
your report is impacted negatively by something somebodys
reporting and we manage our credit rating proactively. So we
dont allow our credit rating to be poor. So we wouldnt be
denied credit for our D&B report, but its possible if you dont
manage it. We generally update it if its necessary. So if our
credit rating drops we receive an alert and so if we receive an
alert that our credit ratings then negatively impacted, then we
access the account.
The reporting of payment records to the D&B was an
important factor in deciding which suppliers would be paid
first by this company.
Yeah, based on the amount and the industry and who you
think may be reporting because you develop information over
time to make a decision on which vendors are reporting and
which vendors arent and it absolutely impacts our decision to
pay those vendors. So its in the best interests of the vendor
to report to D&B because theyre going to get paid first
because were not going to want a negative credit report.
In contrast to the other three companies, the medium-sized

ice machine manufacturer did not report information about
its payment record to any credit reporting agencies. This
could be partially explained by the company having access to
only a very small pool of potential suppliers and customers
that seldom changed over time. As a result, the company
focused on managing its relationship with its current vendors
and customers rather than reporting its payment history to
credit rating agencies.
5.2.7 Providing information to suppliers
For the two small businesses and the medium-sized healthcare
services company, information from D&Bs databases was
routinely used by new and existing suppliers when making a
decision to offer trade credit or a line of credit.
Theyre going to go on D&B. Im assuming theyre doing the
same thing were doing and theyre going on D&B and say,
Oh well, these guys are paying pretty well.
One interviewee had experienced the granting of credit
without the supplier requesting any prior information, but
found that large suppliers asked for trade references.
On the payable side we send financial information, we send
trade references to our vendors. We deal with customers who
run our D&B all the time and theyre very large corporations
who would say you would not be allowed credit, were turning
you down as a customer.
Only where credit lines exceeded $100,000 a month did this
company receive requests to see copies of the companys
audited financial statements.
Its based on the amount of credit that were requesting. So if
its a very large credit line, meaning over $100,000 a month,
they request our audited financial statements. If its under
$50,000 a month, theyd just get a credit information sheet
from us with our trade references and our Dun and Bradstreet
number. Then theyd run our D&B history and call our
references to set up the credit limit and thereve been
instances where they are very, very strict on the credit limit
thats set and, in order to increase our credit limit, wed also
have to send our audited financial statements We dont give
our monthly financial statements to anybody other than the
banks. So our lenders are the only ones that receive our
internal unaudited financial statements.
Where large suppliers requested copies of the financial
statements, they typically preferred to receive audited
financial statements, although the interviewee was unsure
whether audited accounts were essential.
Some of our largest vendors ask for financial statements every
year on a schedule. They dont require that they be audited in
order to give us credit as far as I know, but weve always had
audited financial statements. So we dont have any vendors

that say if you cant produce audited financial statements we

wont give you credit or do business with you. They also call
our bank as a reference as well. So on our information sheet
for vendors it lists our banker, our banking relationship and
our trade references.
New large suppliers to the other medium-sized company also
routinely request copies of the companys audited financial
statements and trade references.
They prefer audited [accounts] and trade references those
are the two primary sources of information.
The owner-manager of one of the small companies also had
experience of requests from certain large suppliers for copies
of financial statements, although such requests diminished
once his company had established a payment track record.
Ive been asked for thatBefore we start business with a
supplier they absolutely ask for financial statements. Its 50:50.
I mean, when you were smaller it washarder. Then you grow
and then it gets easier...it was a $6m-a-year business and you
can imagine how much hardware. We bought millions and
millions every year of hardware and the vendor of course
wants to sell as much as possible so they give us better terms
and stuff, but when we started we had no credit so it was very
hard and it was upfront. Its hard to get started. Its a no-win
situation.
At the medium-sized healthcare services company, new
suppliers usually ask for additional information, such as trade
references, before giving trade credit. Its existing suppliers
do not ask for trade references owing to the relationship they
have built up with the company.
Because were established, were a good credit risk and we
pay our bills. So weve established a relationship with them
and so theyre going to be more understanding.
(Vice president of finance, medium company healthcare
services)
Similarly, interviewees at the two small businesses stated that
existing suppliers would judge additional requests for trade
credit on the basis of their companys payment history record,
and would not make further requests for trade references or
financial statements. Nevertheless, existing suppliers to the
medium-sized ice machine manufacturer request updated
copies of the companys financial statements every three to
five years, together with additional information should the
company undergo any major structural changes, such as a
change in ownership.
The last couple of times I can think of, they wanted to know
actually more about the transaction of our new ownership.
They wanted to know what the structure was.
25
5.3 DISCUSSION
It is normal practice for all the SMEs participating in the study
in the US to provide trade credit to their customers and
clients, but only one of the businesses requests a copy of the
customers audited financial statements. The other three
companies rely on formal information provided by a credit
rating agency or operate on trust without any credit checks in
order to secure new business. In most instances, the SMEs
used credit rating information from a commercial rating
agency as the primary factor in trade credit decisions. As in
Finland and the UK, soft information such as personal
relationships and the customers payment history was also
considered.
It would appear that the nature of an SMEs business and the
size of the sales order play a key role in shaping the types of
information routinely used in trade credit decisions. With
regard to trade credit from suppliers, it would appear that
requests for the SMEs financial statements were more likely if
the order value is significant, the SME has a short credit
history or the supplier is a large dominant company. The
majority of the SME interviewees indicated that the financial
statements are not the primary determinant of most trade
credit decisions in their company or in their industry sector.
As in Finland and the UK, the availability of online data
considerably improved the speed and efficiency with which
SMEs can collect information for making credit decisions.
Table 5.1 provides a summary of the key themes that emerged
from the interviews in the US.
Table 5.1: US, summary of the main themes
Description
Formal report-based
information
Credit rating as risk indicator
Database payment history as risk indicator
Soft information
Contingency factors
Owners credit rating as risk indicator

26
6. Findings from South Africa

Olawale Fatoki, University of Limpopo
Adewale Aregbeshola, University of South Africa
Michael Page, University of Portsmouth
6.1 INTRODUCTION
Many governments throughout the world focus on policies
that support the development of SMEs. In South Africa, the
National Small Business Act of 1996 uses the total number of
paid employees, the total annual turnover and the total gross
assets (fixed property excluded) to define enterprises by size.
For example, according to the Government Gazette of the
Republic of South Africa (2003), definitions for the number of
employees are:
<5 employees for a micro-entity (also five for the
agriculture sector)
5 to 20 for a very small enterprise (10 for the agriculture
sector)
21 to 50 for a small enterprise (11 to 50 for the agriculture
sector)
51 to 200 for a medium-sized enterprise (51 to 100 for the
agriculture sector).
The unemployment rate in South Africa is 25.5% (Statistics
South Africa 2012). One of the best ways to address
unemployment is to leverage the employment creation
potential of small businesses and to promote small business
development (FinMark Trust 2006). Abor and Quartey (2010)
estimate that 91% of formal business entities in South Africa
are SMEs, and this category accounts for approximately 57%
of GDP and 61% of jobs. The small business sector is
expected to be an important vehicle for addressing the
challenges of job creation, sustainable economic growth,
equitable distribution of income and the overall stimulation of
economic development in South Africa (Maas and Herrington
2006). Despite the economic contribution of SMEs, the failure
rate is much higher than that of larger organisations. SMEs in
South Africa fail at a rate of between 70% and 80% (Adeniran
and Johnston 2012). The National Credit Regulator (NCR 2011:
7) points out that South Africa has one of the lowest SME
survival rates in the world.
One of the major problems is access to sources of external
finance (Maas and Herrington, 2006; Herrington et al. 2009)
and the majority of SMEs depend on funding from the owner,
family and friends, which is often inadequate for survival and
growth (Carpenter and Petersen 2002). The availability of
alternative finance, such as trade credit, could provide a
boost to growth and survival of SMEs.
Venture capitalists are mainly interested in SMEs with exit
options. Shane (2008) contends that venture capital provides
only a small proportion of the equity funding for SMEs in the
US. Venture capital funds are not interested in providing the
small amounts of funding sought by many SMEs. According
to the South African Venture Capital Association (2008) there

are at least 65 venture capital funds in South Africa
controlling a total of R29bn with an average investment size of
R15.4m. Venture investment with an SME focus is, however,
approximately R1.1bn, which is just under 4% of the funds.
This indicates that the availability of venture capital is limited
for SMEs. The lack of access to external equity makes many
SMEs dependent on bank loans and overdrafts and suppliers
credit.
Commercial banks and trade creditors hesitate to grant credit
to SMEs. The National Credit Regulator (NCR 2012) estimates
that South Africa has between 2.4 million to 6 million SMEs, of
which some 20% are registered with Companies and
Intellectual Property Commission (CIPC) and have a bank
account. Of the formal SMEs, fewer than 100,000 (27%)
successfully apply for and receive funds from the formal
financial sector. Almost half of SMEs are not registered and
hence are operating informally, and some 85% of these do
not have access to the financial markets. In practice, access to
trade credit is limited for SMEs, especially new ones. FinMark
Trust (2006) provides evidence that only 2% of new SMEs in
South Africa are able to access bank loans and that the use of
suppliers credit for new SMEs is virtually non-existent.
A report by Forbes (2010) contends that credit is crucial for
South African SMEs. Overall, the top forms of debt financing
that South African SMEs use today are secured bank overdraft
(31%), trade credit (31%) and business credit cards (30%).
Financial institutions are now more careful in approving
funding as they need to conform to the provisions of the
South Africa National Credit Act 34 of 2005, which strictly
stipulate the prerequisites for credit granting (responsible
lending). Trade credit is particularly important for mediumsized enterprises in South Africa. These three methods are
also the main debt vehicles South African businesses intend
to seek over the next two years. This suggests that while
access to trade credit might be very limited for new SMEs,
overall the use of trade credit has improved for SMEs in
general.
According to the Republic of South Africa Close Corporations
Act 69 of 1984 and the Companies Act 71 of 2008, close
corporations and companies are required to prepare annual
financial statements complying with applicable accounting
standards (ie they must be audited or independently
reviewed). Since 1 December 2012, companies must comply
with full IFRS or the IFRS for SMEs.5 Close corporations and
companies are also required to file annual returns to the
Companies and Intellectual Property Commission (CIPC)
within 30 business days from the anniversary of the date of
incorporation. If an entity fails to do so, CIPC will assume that
it has ceased trading or that cessation is planned in the near
future. Non-compliance with annual returns may lead to
deregistration. Companies that are required to be audited
must submit a copy of their financial statements with the
annual return. CIPC currently waives the requirement for
5. Companies with a public interest score of less than 100 do not have to
comply with any particular standards (Company Regulations 2011, 4c).

6. FINDINGS FROM SOUTH AFRICA
27
financial statements to be filed for close corporations. CIPC

will give notice on its website when such financial statements
must be lodged with an annual return.
The South African Revenue Service (SARS) requires any
company or any close corporation (CC) that becomes liable
either to pay any normal tax or to submit a return of income
under the terms of section 66 of the Income Tax Act No. 58 of
1962, (the Act) to register as a taxpayer under the terms of
section 67 of the Act. The South African Revenue Service
requires sole proprietors and companies to keep records as
they are liable to pay turnover tax.
The National Credit Regulator (NCR) has responsibility for the
registration of credit rating agencies in South Africa.
According to the Credit Bureau Association, there are five full
members (Compuscan, Experian, TransUnion, XDS and CPB)
and five associate members (AccountAbility, Credit Data
Online, LexisNexis, Tenant Profile Network and Inoxico) of the
association. Credit rating agencies obtain information from
individuals and businesses. Subscribers, such as lenders and
suppliers, can use the credit ratings produced to evaluate
lending and credit risk.

The interviewees from the two small unincorporated entities
explained that they award trade credit to their customers on
the basis of long-term relationships and the ability to repay.
No information is required from customers in order to grant
them trade credit. The two small companies also base their
decisions to grant trade credit on personal recognition,
relationships and trust, without requesting their customers to
supply any financial reports or other documents. In fact, the
company in Cape Town deals with distant/overseas
customers whose identities and creditworthiness are difficult
to verify. The importance of industry competition makes it
essential to make trade credit decisions quickly, with a high
degree of flexibility.
All my customers are individuals and sole proprietorsI give
credit because I want to sell my goods and other people in
the business also grant credit. For small firms, I must know his
place of business and have an idea of how he conducts his
business by visiting his businessFor individuals, I look at the
financial capability or status. Is the person working? Where is
he/she working?
(Owner-manager, small unincorporated entity, hair pieces and
products)
The three major credit insurers in South Africa are Credit

Guarantee Insurance Corporation, Coface and Lombard
insurance. These firms issue credit insurance to suppliers in
trade credit transactions. Credit insurance gives the supplier
(trade creditor) the confidence to explore higher risk business
opportunities and reduces the risk of non-payment. The
credit bureaux and credit insurers use the financial
statements of the debtor or potential debtor (if available) as
part of the information set used to issue credit reports.
Nobody asks for financial information its not important. I

want to know and trust the person. I want to know his business
address[Referring to a recent credit sale] I did not request
financial information. I have been selling goods to her on
credit and she always repays. There is trust between us.
(Owner-manager, small unincorporated entity, African clothes
and bags)
The main themes identified from the interviews in South

Africa are presented next.
Financial information is not important. Trade experience, bank

reference and past account relationship with the customer are
often used [I also use the] credit report and trade reference.
(Owner-manager, small company, catering supplies)
6.2 MAIN THEMES FROM THE INTERVIEWS IN SOUTH

AFRICA
6.2.1 Use of the financial statements
None of the SMEs participating in the South African study
used the financial statements of customers when making
trade credit decisions.
I dont really check financial information because most of my
clients are bigI check their business operations on the
internet.
(Owner-manager, small company, nature guides and tours)
Both medium-sized companies in the study have established
processes to comply with necessary regulations attendant on
their categorisation as medium entities. They both benefit
extensively from the financial knowledge and business
expertise/acumen of their proprietors, which translate into
proper and accurate bookkeeping, annual auditing of
financial records, and other evidence of good financial
management. Nevertheless, they base their trade credit
decisions on instinct rather than any careful analysis of
financial reports.
28
[With an existing customer] financial information is not

important. [I use the] past account relationship with the
customer, reputation and repayment history.
(Director, medium-sized company, textiles)
The decision to grant credit in the medium-sized textile
company is informed by the global competitive pressure from
low-cost producers, but more importantly by foreign
exchange exposures that are peculiar to each economy. The
business holds the largest part of its trade credit in the US
and the UK; only a very limited portion is held in South Africa.
The proportion of credit sales is considerably higher in the
unincorporated entity in the poorer location (70%) than in the
business in the wealthier metropolis (30%). This may reflect
the fact that communal connections are stronger in smaller
communities than in big cities. The owner-managers of both
the small unincorporated entities acknowledged the negative
impact of bad debts on the potential growth of their
businesses, but the incidence of the bad debts is not strong
enough to pose a threat to the survival of either business.
There was some evidence that a large credit sale makes the
owner-manager more cautious.
Im very careful about granting big credit to a customer. I have
to really know the person well and must have been trading
with the person for some time and I know the persons
repayment history. For small customers, I can still grant credit,
even the person is new, but it is going to be a small amount.
products)
Credit insurance and credit checks and credit reference are
critical.
6.2.3 Cash flow management and credit control
Cash flow management is vital in any business and monitoring
trade receivables is a key part of credit control, even in the
smallest business. The following comment highlights the
importance of networking and relationships in the business
community.
I monitor to see whether they pay as agreed both small and
large customers. I do not ask for a credit check or financial
information. At times, I can get information from other
business owners that a particular business is not paying back.
products)
In the case of the small catering supplies company, the
owner-manager monitors the customers cash position by
asking for the customers bank statement. As in the other
countries, the evidence suggests that any customer
exceeding the credit period would be chased up promptly.
First, I go to his trading place to ask for payment. If he cannot
pay instantly, we fix another payment date I grant more time.
If he does not pay, I write to him to request for payment. If he
does not, I take him to the small claims court.
products)
A letter is sent to the customer to ask for paymentOnly
three customers have defaulted.
The owner-managers of the small unincorporated entities did
not consider that their access to credit was affected by their
(lack of) knowledge of finance. Neither of them had to
provide financial statements as a prerequisite for trade credit.
Although, the value of the trade credit that they have enjoyed
is relatively small, their access to trade credit does not
depend on the size of the order, as suppliers largely award
trade credit on personal recognition basis. None of the
companies taking part in the study had been asked to supply
financial information to suppliers providing trade credit. It
would appear that the assessment of credit risk when
suppliers grant trade credit to SMEs is also based on nonfinancial factors.

No financial information [was required by a new supplier]. I

was introduced to him by a colleague. He asked for my
business address [and] we had a general discussion about my
business.
products)
No financial information was required [by a new supplier], just
the trading address and ID.
In the case of the two medium-sized companies, both
benefited from trade credit from their suppliers, but the
amount of credit granted had decreased since 2008 owing to
dwindling business confidence and the high number of
business failures.
6.2.5 Access to finance
The two small companies were incorporated at almost the
same time and they both recently financed some critical
business assets through financial institutions. While suppliers
grant trade credit on a personal recognition basis, financial
institutions require audited financial statements, business
registration and other financial and non-financial reports.
Financial institutions request information on the
creditworthiness of the proprietors from a credit rating
agency (TransUnion), to ascertain their payment record and to
assess the likelihood of repayment.
I give financial statements and trading address to the credit
rating agency. A form that contains a request for information
is filled.
6.2.6 Findings from the credit rating agency
According to the interviewee from one of the leading credit
rating agencies, 80% of the agencys South African revenue is
generated from 20% of its clientele, which are mainly financial
institutions. The agency processes more than 2.5 million
credit information requests (customer credit rating) every
month. To service this level of activity they have more than 60
million items of information in their database.
To arrive at a credit rating, the agency uses both the Credit
Providers Association (CPA) model and non-CPA models.
With the former, most decisions are based on financial
considerations, especially an assessment of the ability of the
customer to repay the credit (this consideration applies
equally to both corporate and individual customers). The
assessment uses financial statements and derived financial
ratios, such as liquidity, income, turnover, profitability and
distress ratios. The agency also makes use of the monthly
payment history of the client. The non-CPA considerations
include items such as demographic information, court
judgment/default data, enquiry data, frequency of payment,
history/background information and, for individuals, career
progression/job security. For both CPA and non-CPA
considerations, the credit rating agency inputs the customer
data into the model, analyses the data, and makes a
recommendation to the financial institution or the individual
person that requested the analysis.
6. FINDINGS FROM SOUTH AFRICA
29
Where the information supplied is considered insufficient, the

credit rating agency sometimes requests additional
information. This happens mostly in the case of a new
business or a new entrant to the job market without a credit
history. In this instance, the credit rating process is based on
the demographic profile, geographical location, job security
and career potential of the customer (non-CPA model).
6.3 DISCUSSION
The evidence from the interviews in South Africa, unlike those
in the other countries, shows that none of the SMEs uses
information from the financial statements and only one of the
interviewees (the owner-manager of a small catering supplies
company in a city location) mentioned the use of credit
reports. Instead there was a heavy reliance on soft
information, with trust playing a significant role. This stemmed
from personal relationships and networking, reputation of the
owner and the length of the business relationship. Apart from
the name and address of the business, soft information also
includes bank and trade references and previous payment
history (for existing customers). Participants in the poorer and
smaller communities appeared to give more trade credit and
suffer from a higher incidence of bad debts than those in the
wealthier, more populous cities.
Although none of the SMEs uses financial information when
making trade credit decisions, it was noted that information
such as audited accounts, transaction history and other
account books/records is needed when seeking access to
finance from institutional lenders. The study found that one
participant (the owner-manager of the small catering supplies
company) gave a copy of the companys financial statements
to a credit rating agency. Financial institutions rely heavily on
the credit reports generated by credit rating agencies when
assessing lending risk and credit rating agencies use both
models based on financial information and non-financial
models in the process. In contrast to the other countries, in
South Africa there little mention of the use of the internet in
connection with data gathering for making trade credit
decisions and a much greater emphasis on tacit knowledge.
Only the small nature guides and tour company, which has
large international clients, checks customers websites for
information about their business operations. This suggests
that access to the internet is a major contingency factor in
South Africa. Table 6.1 provides a summary of the key themes
that emerged from the interviews in South Africa.
Table 6.1: South Africa, summary of the main themes
Description
Formal report-based
information
Credit rating as a risk indicator
Payment history as a risk indicator

30
Soft information
Contingency factors
7. Discussion and conclusions
7.1 INTRODUCTION
Previous research in Italy (Howorth and Moro 2006) indicates
that the bank lending decision is often based on the
evaluation of the SMEs financial statements and/or the
provision of collateral, and/or credit rating score, together
with soft information such as ethics, trust, relationships and
networks. The evidence provided by this study suggests that
similar types of information are used for making trade credit
decisions in SMEs in Finland, the UK, the US and South Africa.
There appear to be three main influences on the trade credit
decision: formal and report-based information; soft
information relating to social capital; and contingency factors
(see Figure 7.1). The contingency factors dictate the extent to
which hard/formal information versus soft/informal
information is used.
Figure7.1: Contingency factors determine how hard and
soft information is used in credit decisions
The discussion that follows is based on further analysis of the

country-level findings. This is achieved by synthesising the
concepts and categories that emerge from the interviews in
each country chapter. Despite the intentionally diverse social
and economic conditions represented by the case countries,
a surprising consistency of themes emerges:
the importance of economic conditions
the importance of trade credit
the role of transaction technologies
use of cash and cash management
the role of information and information intermediaries in
SME lending and trade credit
the importance of trust.
7.2 IMPORTANCE OF ECONOMIC CONDITIONS
Formal report-based
information
Soft information
Contingency
factors
Credit decision
The research took place during the worldwide pause in

growth following the global financial crisis that started in
2008. The impact on small business has been twofold:
recession has caused difficulties in maintaining or expanding
turnover for some companies and financing has been
squeezed because banks are unwilling to lend, suppliers are
reluctant to grant credit and customers have taken more
credit by deferring payment.
In all the countries it was found that small business played a
similar role in the economy. SMEs are numerous in each
country and together account for a significant proportion
(one-third to one-half) of the private sector. This is enough to
matter in whatever way it is measured, so that definitional
issues are of little consequence and SME policy is worth
worrying about in each economy. SMEs everywhere seem to
account for a greater proportion of employment than they do
of GDP. There are a number of reasons for this. Many SMEs
are in relatively low technology, low capital-investment
businesses so that few of them have highly paid employees.
Secondly, because of their flexible needs, they employ many
part-time workers and hire and fire as needed, although with
the growth of zero-hours contracts many larger businesses
are trying to emulate this flexibility.
Much has been made of the role of SMEs in job creation and
growth. The nature of this study does not allow it to make a
large contribution to the debate, but it is clear that, without
access to appropriate finance, business expansion is a
problem for SMEs in each country. The high rate at which
SMEs are created and also disappear is a factor everywhere
and it affects their ability to borrow and obtain credit. Credit
risk is the fundamental driver that determines the structure of
transactions but different businesses have different methods
of dealing with it in different environments.

7. DISCUSSION AND CONCLUSIONS
31
7.3 IMPORTANCE OF TRADE CREDIT
7.5 TRANSACTION TECHNOLOGIES
Not all SMEs give or receive trade credit, although even

labour-only businesses usually undertake work in advance of
being paid at the end of the week or the end of the month. As
noted in the introduction, trade credit is about as important
as bank lending as a source of finance in the SME sector. In
some of the case study countries it is more important; in
others it is a bit less important.
One of the most interesting and significant findings of this

study is the way in which finance transactions differ across the
case countries. Berger and Udells way of looking at these
transactions (2006) is helpful in explaining the present
findings. The smallest and most informal businesses have
relationship-based (opaque) finance in all forms. Equity
comes from the owners, their family and their friends. There is
little loan finance and trade credit is relationship-based. For
larger businesses the transparency model describes their
financing. Equity and loan finance are acquired through
formal processes. Financial statements, that may or may not
be audited, and well-researched credit reports together with
other information are used in the granting and receiving of
trade credit. It is in the intermediate and transitional stage
that SMEs become more complicated and where the
institutions in place in the economy have most potential for
stimulating growth by removing barriers to expansion (Beck
and Demirguc-Kunt 2006).
7.4 IMPORTANCE OF FINANCIAL STATEMENTS

The findings of our individual country studies show that where
small entities contract only with other small entities,
relationship-based credit relationships are most important.
Small entities rely on trust, personal knowledge and
reputation. When medium-sized and larger entities contract
with each other and with small entities, however, information
derived from financial statements becomes an important part
of the transaction technologies used in the SME sector. This
is not to say that the contracting parties are, in all cases,
physically consulting financial statements, but the information
they contain has been processed, analysed and accumulated
with other information. The use of such information is not
necessarily obvious to the SME to which it relates. Ownermanagers may not be aware of the extent to which the
availability of trade credit and the terms offered to them by
suppliers depend on their willingness to make financial
statements available for inspection, the amount of
information disclosed and whether the financial statements
are audited.
Where direct use of financial statement data was made, it was
not used uncritically. Respondents in different countries
remarked that the inventory figure could be manipulated and
was not to be relied on. Figures for cash, investment and
distributions (by way of dividends or owners pay) were of
more interest, as were turnover and turnover growth. Credit
reference agencies and insurers made more extensive use of
financial statement information. Accounting ratios were
calculated and factored into the agencies proprietary scoring
models to arrive at credit scores and recommended levels of
credit.
32
Figure 7.2 shows how relationship-based trade credit and

formal credit may develop for SMEs. For new or very small
businesses the only trade credit available is relationship
based. As the business expands it needs more trade credit
and the proportion of the financing it needs exceeds the
amount that can be obtained through relationship networks.
Larger businesses have grown to the point where trade credit
can be obtained from formal sources because the businesses
are transparent. Such a business has a track record, a
payment history, a credit rating and financial statements. At
an intermediate size, it may be that the businesses have
outgrown their access to relationship-based credit, but have
not yet become able to replace it with formal credit, giving
rise to a trade credit gap.
One way of filling such a gap is to increase the possibility of
obtaining formal credit by becoming more transparent. In
particular, the business can make available credible financial
statements that contain the information required to access
formal credit. In practice, however, financial statements are
only effective if a mechanism for making them available to
users exists.
Figure 7.2 The trade credit gap
Proportion of finance
Trade credit has some characteristics that make it an

important complement to bank lending and in some cases it
can also be a substitute. Trade credit is potentially accessible
to many SMEs although some of them may not need it. It can
be a cheap form of finance if suppliers extend it without
onerous terms, on the other hand there can be hidden costs
to using it if early settlement discounts are forgone. Trade
credit terms vary from industry to industry and from place to
place. In the US, for example, generous early settlement
discounts seem to be common (Cole 2011). Elsewhere, in
some industries, differential pricing may occur, so that
suppliers recoup the cost of credit by higher prices.
Nevertheless, credit is often cheaper than bank borrowing as
a form of finance. As noted in the introduction, trade credit
has other advantages. For example, it is a flexible form of
credit that tends to expand with the volume of business and it
has a capacity for absorbing unexpected shocks.
Relationship-based
credit
Formal
credit
Trade credit
gap
Size of business
The country studies in this report show how different

solutions have arisen in the form of transaction technologies
and use of information to mitigate trade credit gaps. For
example, in Finland, although there is some evidence of use
of small company financial reports, information on payment
defaults is of most interest to granters of credit. In Finland,
information on payment default is easily accessible. In a larger
economy, such as the UK, it is harder to access
comprehensive payment default information directly, so that
credit rating agencies have a role in collating the information
and incorporating it in their credit reports.
Use of deposits and pre-payments is one response where
there is both lack of trust and inadequate formal information.
Search for non-financial information by use of trade
references or other sources is another. Personal guarantees
and/or bank guarantees are also widespread in some
countries. The internet is a relatively new and widespread
source of information, as are mystery shopping, discussions
with low level staff and use of indicators such as the fullness
of car parks, which the present study shows are used for
inferring customers business strength.
The case of the US is different from the others we studied
because there is no requirement for non-public entities to
publish financial statements so they are not generally
available. Respondents were supportive of this position but,
as interviews progressed, it became clear that financial data
were released by them in a number of ways to banks and
credit reference agencies. In particular, it appears that one
agency (D&B) has achieved a dominant market position so
that information is transmitted privately to D&B, which
incorporates it into a credit score. The apparent dominance
of a single agency is not surprising as the market for credit
scores, where company data is not publicly available, seems
to be a natural monopoly because there are fixed costs to
gathering data and the marginal costs of selling it are very
small.
In the other countries studied, data are publicly available, so

cheaper to obtain, and the market for credit rating agencies
is, apparently, more competitive.
Table 7.1 shows how information availability and the power
balance between supplier and customer affects the
availability of trade credit.
Some of the medium-sized firms use invoice discounting and
credit insurance as both cash management and credit risk
management tools. These are transaction technologies that
associate third parties with the transaction. However, some
interviewees consider these technologies to be worth the
cost because of losses avoided and comfort.
7.6 CASH AND CASH MANAGEMENT
The maxim produced by one interviewee and echoed by
others is cash is cash. The point is that cash realisation is the
ultimate aim of nearly all transactions, and transaction
technologies that bring this forward reduce financing costs
and enable the business to undertake a higher volume of
business by reinvesting the cash in the business cycle. One
means of doing this was to demand deposits from customers,
especially when creating bespoke products, such as kitchens,
that could not be sold elsewhere if the buyer failed to take
delivery. This practice seemed to occur in different locations.
The use of business credit cards was remarked upon in more
than one country.
Generally, it would appear that large companies take
advantage of their dominance to defer payment of invoices.
While this presents difficulties for smaller entities, the ownermanager may consider it is worth suffering the delay because
the risk that payment will not be received is low and it means
that the business can grow.
Table 7.1: How relative size of supplier and customer

affects trade credit decisions
Small supplier
Medium supplier
Large supplier
Customer demands credit and extended

payment deadlines
Customer demands credit and extended

payment deadlines
Formal credit
Public information (including financial

statements) about customer is available
Public information (including financial

statements) about customer is available
Medium customer
Supplier has some procedures in place

for assessing credit risk and uses what
information is available
Partial information available and the

Supplier has some procedures in place
parties have equal market power. A range for assessing credit risk and extensive
of transaction technologies are available information is available for assessing
credit risk
Small customer
Relationship-based credit: credit

decisions are based on trust, personal
relationships and reputation
Customer is opaque to the supplier, who Take it or leave it: supplier has dominant
may refuse credit or impose onerous
position and can demand cash up front
terms
or other safeguards
Large customer

Supplier and customer have equal market

power and can negotiate using
transparent information
33
7.7 TRUST, PERSONAL RELATIONSHIPS AND

REPUTATION
As mentioned, when very small entities transact with each
other the dominant factor determining the availability of
trade credit is trust, which can be derived from the personal
relationship between the two parties (eg from the pattern of
previous trading between the enterprises) or from the
reputations of the businesses and their proprietors, or from
external qualitative factors. However, trust as a basis for
trading is by no means confined to the smallest enterprises.
Trust is an efficient, low cost governance mechanism where it
can be relied upon (Rus and Igli 2005; Gulati and Nickerson
2008). This study shows that trust is more likely to operate
where there is a local close-knit community and qualitative
information about the contracting parties, such as reputation
for quality of work or ethical dealing, is available. One
predisposing factor to the use of trust is the knowledge that
breaches of trust will be severely punished, for example by
social ostracism or loss of good reputation and, hence, future
business opportunities. In more than one example, trust was
found to operate across international boundaries.
Several interviewees stressed the importance of personal
contact with customers and believed that they could assess
the trustworthiness of customers by meeting them face-toface. There was little experience of bad debts in trust-based
credit decisions.
7.8 THE ROLE OF NON-FINANCIAL INFORMATION AND
INFORMATION INTERMEDIARIES
Taken together, the different cases show the existence of a
wide range of transaction technologies that can help to
finance SMEs. Whichever technologies prevail in a given
environment depends, among other things, on information
available, on the institutions (legal framework, disclosure
regulation, banks and banking traditions, etc.) and market
conditions in the environment.
The interviewees used a wide range of information apart from
financial information. In many cases, financial information was
not available, but even when it was available, it was only part
of a jigsaw of other information, both qualitative and
quantitative. Much weight was attached to information about
court judgments, which was regarded as timely and
informative, and to information about payments to other
suppliers. Personal information about the owners of businesses
was sometimes used where available, and proxy information,
such as the age of the business, was used to infer stability.
Information intermediaries, especially credit rating agencies,
had an important role in collating information and using their
expertise to analyse it. Although some very small businesses
did not use credit rating agencies, their use seemed to
become more widespread as enterprises got larger, although
they were not used for all transactions. Credit rating agencies
and credit insurers provide a useful stewardship role. For
example, a powerful factor driving good behaviour among
SMEs in their role as customers of other businesses is the
34
knowledge that poor payments to suppliers will be picked up

by credit rating agencies and will result in a down-grading of
their credit score.
7.9 COUNTRY DIFFERENCES
In many ways the similarities amoung the countries are more
remarkable than the differences. The US is an exception
because of the lack of a requirement to produce public
financial statements has caused a different pattern: in
particular, there is an increased emphasis on credit scores.
There were some differences that can best be described as
cultural in Finland, companies experiencing temporary cash
flow problems could expect support from their business
contacts, while elsewhere pride in prompt payment reduced
cash flow problems. The emerging economies (South Africa
and Thailand) differed from the others, mainly in degree
rather than qualitatively. The system of trade credit appeared
less developed, but these countries have many more very
small businesses using relationship-based approaches than
elsewhere. Even in these economies, published financial
statements were used in certain situations to assist trade
credit decisions.
7.10 LIMITATIONS OF THE STUDY AND FUTURE RESEARCH
The main limitation of the research is that resources
constraints meant that relatively few SMEs were interviewed
in each country. This does not detract from the objective,
which was the generation of understanding of the importance
of trade credit and the place of financial statements in the
process. Nevertheless, it would be desirable to follow up the
research with more extensive surveys using the concepts
generated in this study to extend and refine the findings.
7.11 CONCLUSIONS
Rather than setting out recommendations from the research
to parties who have not asked for them, the authors draw the
following inferences from the work so far as it has relevance to
different groups.
7.11.1 Lessons for SMEs
Although small businesses that trade only with other small
businesses with which they have long-standing relationships
are not much affected by the availability and quality of their
financial statements, almost all other businesses probably are.
In particular, a business that is seeking to grow may be able to
improve the availability of trade credit if it promptly files full
financial statements, preferably ones that have been audited.
This may also be true of bank finance, although that was not
part of the present research.
7.11.2 Lessons for professional advisers
Clients may not be best served by taking advantage of
maximum disclosure exemptions. Unless there is reason to
believe that proprietary costs (such as use of information by
competitors or intrusion into owners privacy) are high, it may
be better to place full accounts on the public record. If the
marginal costs of audit or some other form of attestation are
not high it may be worth the cost, particularly if the client is
seeking to grow or to raise loan finance. Providing more

public information may help to mitigate the trade credit gap
for clients suffering from it.
7.11.3 Lessons for professional bodies and business
associations
Professional bodies and business associations play an
important role, not only in lobbying for the interests of
individual members but also in channelling their members
experience when seeking economic and institutional
structures that provide collective benefits, such as
environments where businesses can enter into a wide range
of relationships with each other at minimum cost.
7.11.4 Lessons for regulators
The prime responsibility for maintaining and improving the
trading environment by reform of institutions lies with
regulators, including national governments, national and
international standard setters, the EU and other bodies.
Providing companies with the choice of reducing the cash
costs of financial reporting may have small benefits for some,
even the many, who take advantage of it. Yet individual
businesses may well be better off publishing full financial
statements and the possibilities for doing so need to be
maintained and improved. Improving the content and
availability of financial reports could help to relieve any trade
credit gap that is holding back growing small businesses.
In the UK, for example, a relatively small number of potentially
exempt companies publish full financial statements. The rest,
mostly advised by their professional accountants, incur a
small additional cost to file abbreviated accounts. On the
basis of the present research, it is arguable that many of them
would have better credit scores if they filed full accounts and
they might achieve cheaper finance and operating costs as a
result. Companies House is the repository of company
reports and, with the advent of electronic filing and XBRL,
there is an opportunity to encourage companies to file full
information at minimal, if any, cost to the exchequer or the
companies themselves. The potential improvement to the
pre-existing public database in terms of both access and
content could provide a useful boost to the SME sector.
In the EU, the interaction between EU rules, the IFRS for SMEs
and national rules, such as the UKs FRSSE, provides potential
for considerable complications that should not be allowed to
entangle SMEs. Common sense requires some adaptation of
EU and IFRS rules to national environments, especially for
micro-entities, which do not trade much across international
boundaries.

35
Appendix A
INTERVIEW SCHEDULE FOR SMES
Participant information
(Provide in advance but reiterate main points at the interview.)
Id like to start by asking you something about yourself

and the business.
Thank you for agreeing to take part in this international study

which focuses on the financial and other information used in
making credit decisions relating to SMEs in Finland, the UK,
the US and South Africa. In particular, we are interested in:
1. Who are the main customers? (eg small, medium, large

firms, individuals)
the type of information needed by trade and other

creditors, credit rating agencies and credit insurers
the purposes for which the information is needed
2. What is your background? (eg financial experience/

training)

a) Do you make all the credit decisions in the business?
3. I see from the annual accounts that trade receivables

exceed trade payables is that typical of this sector?
the sources of information used

other information that they would like to see in the
financial statements.
With your permission, this interview will be recorded. This will
reduce our need to take detailed notes and improve the
analysis. We will provide a copy of the interview transcript for
your approval. We may use anonymous quotations from the
transcript in the research report to illustrate the findings, but
the full interview transcript will not be published. We will send
you a copy of the research report.
We are very grateful to you for kindly giving up your time to
take part in the study. Your participation is voluntary. Unless
you have given us permission otherwise, neither your name
nor the name of your organisation will be associated with any
of the information you provide. Your contact details will be
treated in the strictest confidence and once the study has
been completed, we will delete these records.
Id now like to focus on credit decisions made in

connection with customers.
4. Approximately how many and what proportion of your
customers are given credit?

a) How do you decide whether to give credit?
b) What do you take into account when deciding whether

to grant credit?
c) Does the value of the contract effect the credit

decision? If so how?
d) Are large customers dealt with differently from smaller

ones?
e) Does the form of the customer affect the decision (eg

large limited company, medium or small limited company,
sole trader or partnership, public body, private
individual)?
Interviewee:
Tel:
Name of firm:
Address:
5. Id like you to think about the last time you made a

decision to give a substantial amount of credit to a
newcustomer (ie the first time from this customer).

a) How long ago was that and how would you categorise
this customer (eg size of the firm, amount of credit, value
of orders/sales volume)?
b) What financial and/or non-financial information did you

request from this new customer?
c) Did you receive any other information without asking

for it?
d) Did you look at this customers financial statements?

(Question about audit later.)
e) Can you give some indication of the relative

importance of financial information compared with
non-financial information?
f) Did you do a credit check, ask for a credit reference or

ask for credit insurance?
Activities:
Group/company/unincorporated?
Date incorporated/started:
No. of employees last year:
Small/medium?
Accounts audited?
Trade receivables last year:
Trade payables last year:
36
g) Do you treat most of your new customers in this way? If

not, how do things differ?
Probe: Would you have requested different information if
the circumstances had been different (eg value of the
order; size of the customer; if the customer was part of the
community/your business network)
6. Id now like you to think about the last time you made a
decision to give a substantial amount of credit to an
existing customer.

a) How long ago was that and how would you categorise
this customer (eg size of the firm, amount of credit, value
of orders/sales volume)?
b) What financial and/or non-financial information did you

request from this existing customer?
c) Did you receive any other information without asking

for it?
d) Did you look at this customers financial statements?

(Question about audit later.)
e) Can you give some indication of the relative

importance of financial information compared with
non-financial information?
f) Did you do a credit check, ask for a credit reference or

ask for credit insurance?
g) Do you treat most of your existing customers in this

way? If not, how do things differ?
Probe: would you have requested different information if
the circumstances had been different (eg value of the
order; size of the customer; if the customer was part of the
community/your business network)
7. Do you have access to any of your customers real-time

information systems (eg e-invoicing)?

a) If so, approximately how many and what proportion of

your customers?
8. Do you monitor the financial position of your customers? If

so, which customers and how? (eg to see whether they are
paying within the agreed period, to ask for credit checks
or to request financial information)

a) What happens when a customer exceeds the credit

period?
10. Are you responsible for examining the new and/or existing
customers financial statements?
(If no, keep these questions for that person.)

a) Does your business examine the customers annual

financial statements?
(In some countries, check whether these are the statutory
accounts.)
b) Does your business examine the customers periodic

Prompt: quarterly, monthly, other.
c) Does your business require the financial statements to

be audited? If so, which (annual, quarterly, monthly,
other)?
d) How do you obtain customers financial statements?

Prompt: from the public registry, from a commercial
database (if so, which one?), from the customers website,
by asking the customer?
e) What information is examined?

Prompt: P&L, BS, notes to the accounts, other.
f) What is the most useful information in the financial

statements for assessing/monitoring credit risk?
g) What other information would make the financial

statements more useful?
Prompt: do you ask for other financial information that is
not disclosed?
h) Do you discuss the information in the financial

statements with the customer?
11. Do you have a standard format for extracting the data to

be analysed?
12. Do you compare financial data for the customer with
industry averages or other benchmarks? If so, what?
13. Do you do a credit check on new and/or existing
customers? If so, which credit rating agency do you
normally use?

a) What information do you get?
b) What information do you use?
c) Do you assess the customers performance? If so, how

do you measure it?
d) Do you assess their liquidity? If so, how do you

measure this?
b) Are bad debts a problem for your business?
Id now like to ask you about the use of financial

statements in assessing and monitoring the
creditworthiness of customers.
9. Does your business examine the financial statements of
new and/or existing customers? (If no, go to Q12.)

Before we finish, I have a few questions about when your

business is buying on credit from another organisation.
14. Please think about the last time you purchased goods or
services on credit from a new supplier (ie the first time
from this supplier).
APPENDIX A
37
a) How long ago was that?
b) What financial and/or non-financial information did this

new supplier request?
c) Did you give any other information without being

asked for it?
d) Did they ask for your businesss annual financial

statements? (In some countries, check whether these are
the statutory accounts.)
e) Did they ask for your businesss periodic financial

statements? Prompt: quarterly, monthly, other.
f) Did they ask for the financial statements to be

audited? If so, which (annual, quarterly, monthly, other)?
g) Did they ask for a credit reference or ask for credit

insurance?
h) Do most of your new suppliers treat you in this way? If

not, how do things differ?
Probe: would you have been asked for different
information if the circumstances had been different (eg
value of the order; size of the supplier; if the supplier was
part of the community/your business network)?
15. Please think about the last time you purchased goods or
services on credit from an existing supplier.

a) How long ago was that?
b) What information did this existing supplier request?

Prompt: Financial or non-financial information.
c) Did you give any other information without being

asked for it?
d) Did they ask for your businesss annual financial

statements? (In some countries, check whether these are
the statutory accounts.)
e) Did they ask for your businesss periodic financial

statements? Prompt: quarterly, monthly, other.
f) Did they ask for the financial statements to be

audited? If so, which (annual, quarterly, monthly, other)?
g) Did they ask for a credit reference or ask for credit

insurance?
h) Do most of your existing suppliers treat you in this

way? If not, how do things differ?
Probe: would you have been asked for different
information if the circumstances had been different (eg
value of the order; size of the supplier; if the supplier was
part of the community/your business network)?
38
16. Do you give information to credit rating agencies, credit

insurers or other organisations? If so, what information do
you give to each?
Prompt: financial and non-financial.
Thank you very much for giving us so much of your time.
We will send you a copy of the interview transcript for your
approval in due course.
Neither your name nor that of your organisation will be
associated with any of the information you provide, unless
you have given permission otherwise.
Your contact details will be treated in the strictest confidence
and will be destroyed at the end of the study.
Appendix B
INTERVIEW SCHEDULE FOR CREDIT RATING AGENCIES AND CREDIT INSURERS
Participant information
(Provide in advance but reiterate main points at the interview.)
Id like to start by asking about the different types of

customer you have.
Thank you for agreeing to take part in this international study

which focuses on the financial and other information used in
making credit decisions relating to SMEs in Finland, the UK,
the US and South Africa. In particular, we are interested in:
1. Can you give me an estimate of the proportion of your

customers that are:

a) listed companies
the type of information needed by trade and other

creditors, credit rating agencies and credit insurers
b) unlisted companies with more than 250 employees
c) unlisted companies with 51250 employees
d) unlisted companies with 1150 employees
e) unlisted companies with 010 employees
f) unincorporated businesses 050 employees.
the purposes for which the information is needed

the sources of information used
other information that the above entities would like to see
in the financial statements.
With your permission, this interview will be recorded. This will
reduce our need to take detailed notes and will improve the
analysis. We will provide a copy of the interview transcript for
your approval. We may use anonymous quotations from the
transcript in the research report to illustrate the findings, but
the full interview transcript will not be published. We will send
you a copy of the research report.
We are very grateful to you for kindly giving up your time to
take part in the study. Your participation is voluntary. Unless
you have given us permission otherwise, neither your name
nor the name of your organisation will be associated with any
of the information you provide. Your contact details will be
treated in the strictest confidence and once the study has
been completed, we will delete these records.
Interviewee:
Tel:
Name of firm:
2. Can you give me an estimate of the proportion of the

credit reports/credit insurance you supply that relate to:

a) listed companies
b) unlisted companies with more than 250 employees
c) unlisted companies with 51250 employees
d) unlisted companies with 1150 employees
e) unlisted companies with 010 employees
f) unincorporated businesses with 050 employees
Id now like to focus on small and medium-sized unlisted

companies.
(Agree simple non-financial definition for ease of comparison.
In Europe we will use number of employees.)
Address:
Activities:
Small
Medium
Large
Finland
050 employees
51250 employees
> 250 employees
UK
050 employees
51250 employees
> 250 employees
US
0500 employees
> 500 employees
South Africa
3. What non-financial information do you use to assess credit

risk in small and medium-sized unlisted companies
(incorporated SMEs)?

a) What non-financial information do you use and how do

you obtain it?
b) How do you use it?
c) How does this non-financial information for a small or

medium-sized company differ from that of a large
company?
APPENDIX B
39
4. What financial information do you use to assess credit risk

in these small and medium-sized unlisted companies?

a) Do you use their financial statements? If so, which

b) How do you obtain them?
c) What information in the financial statements do you

use for assessing credit risk?
d) Do you supplement the information from the financial

statements with other financial information? If so, what
and how do you obtain it?
e) How does the information you use from the financial

statements for a small or medium-sized company differ
from that for a large company?
5. Is there any information that is not currently disclosed in

the annual financial statements of small and medium-sized
unlisted companies that you would find useful for credit
rating/credit insurance purposes?
6. Is there any information in the annual financial statements of
small and medium-sized unlisted companies that you consider
is irrelevant for credit rating/credit insurance purposes?
Id now like to focus on unincorporated small and mediumsized enterprises.
7. What non-financial information do you use to assess credit
risk in unincorporated small and medium-sized
enterprises?

a) What non-financial information do you use and how do

you obtain it?
b) How do you use it?
8. What financial information do you use to assess credit risk

in unincorporated small and medium-sized enterprises?

a) Do you use their financial statements? If so, which

b) How do you obtain them?
c) What information in the financial statements do you

use for assessing credit risk?
d) Do you supplement the information from the financial

statements with other financial information? If so, what
and how do you obtain it?
9. Do you ever go back to small and medium-sized

companies or unincorporated small and medium-sized
enterprises to get more information? Do they ever contact
you to query their ratings?
10. Do you know whether credit insurers/credit rating
agencies (delete as appropriate) use your credit reports?
40
Thank you very much for giving us so much of your time.

We will send you a copy of the interview transcript for your
approval in due course.
Neither your name nor that of your organisation will be
associated with any of the information you provide unless you
have given permission otherwise.
Your contact details will be treated in the strictest confidence
and will be destroyed at the end of the study.
Appendix C: Research in Thailand6

Sutthirat Ploybut, Portsmouth University
Michael Page, University of Portsmouth
C1. INTRODUCTION
C2. FINANCIAL REPORTING
Thailand is an attractive case to study in relation to SMEs,

financial reporting and trade credit, owing to its forthcoming
integration into the ASEAN Economic Community in 2015,
when it will join existing members Brunei, Cambodia,
Indonesia, Laos, Malaysia, Myanmar, the Philippines,
Singapore and Vietnam. Joining the single market will remove
barriers to the movement of goods, services and labour,
which will allow for greater flexibility for all Thai firms,
including SMEs (AEC 2012). As in other countries, SMEs play a
significant role in the economy of Thailand.
The official definition of SMEs is available in the 2000 SME

Promotion Act, but for statutory financial reporting purpose,
the legal form of business is used as the main criterion for
specifying the extent of financial reporting obligations; all
limited liability entities are required to prepare and publish
financial statements. Almost all limited liability entities (99%),
whether companies or registered partnerships, are small and
medium-sized entities (OSMEP 2009).
According to the Office of Small and Medium Enterprises

Promotion, at the end of 2010 there were 2.91m SMEs in
Thailand, of which 99% (2.89m) were small firms (OSMEP 2011).
The manufacturing sector was the most important, with SMEs
providing 32.3% of GDP in 2010, closely followed by the
services sector (31.6%) and the trade and maintenance sector
(28.2%). As shown in Table C.1, SMEs accounted for 76% of
jobs in the period 20058, and around 30% of exports. This
illustrates the reliance of the Thai economy on SMEs and the
opportunities offered by international trade.
Table C1: Economic contributions of SMEs in Thailand
20058 (%)
2005
2006
2007
2008
Percentage of total
enterprises
99.53
99.61
99.62
99.69
Percentage of total
jobs
76.06
76.57
76.00
N/A
Percentage of gross
domestic product (GDP)
39.60
38.90
38.20
37.90
Percentage of total
exports
29.70
29.10
30.10
28.90
Percentage of total
imports
32.40
32.70
29.83
29.80
Notes
1. The share of GDP was estimated from SMEs in the non-agricultural sector.
2. In 2008, there was an adjustment of the database used to estimate the
number and employment of SMEs, so the figure for employment is not
available.
Source: OSMEP 2009.
In Thailand, preparation and publication of general-purpose

financial statements is required for statutory financial
reporting. Financial reporting requirements are largely
determined by legal forms. All limited liability entities, eg
companies and registered partnerships, regardless of their
size, are required to prepare and file their annual financial
statements with the Department of Business Development
(the Registrars Office) and these published financial
statements are available for public inspection.
In the past, the same set of accounting standards was applied
to limited liability entities, regardless of their size. To ease
reporting burdens for SMEs, in 2002 Thai national standard
setters adopted one set of accounting standards, with some
exemptions for SMEs. This different level of reporting was
not, however, based on the size of entity; instead, the legal
form of a business was employed as a criterion. Only limited
liability entities other than public companies were allowed to
use the option of the accounting standard exemption.
Examples of exempt accounting topics are cash flow
statements, consolidation of financial statements and relatedparty disclosures. In 2009, a separate set of accounting
standards for non-publicly accountable entities was proposed
and was implemented for the financial reporting period of
2011. Again, no size test is adopted in this simplified
framework for financial reporting.
With regard to filing requirements, non-public companies are
not required to prepare and file consolidated financial
statements or cash flow statements. Statutory audit is
compulsory for companies, but an audit exemption is given to
small registered partnerships, which are defined in the
Accounting Act 2000. These statutory filing and audit
requirements have not changed since 2002. Finally, under
Thai accounting regulations, the preparer of accounts of a
company or registered partnership (internal or external
accountant) is required to have a specified minimum level of
educational qualification and practice.
6. The research reported in this Appendix formed part of a PhD thesis (Ploybut 2012) and is augmented by additional interview data. The PhD research included
surveys of SME owner-managers and covered trade credit and other topics.

APPENDIX C: RESEARCH IN THAILAND
41
According to the Accounting Act (B.E. 2543, 2000), the

statutory financial statements must be prepared annually in
accordance with the facts and accounting standards. Thai
Accounting Standards, issued by the Federation of
Accounting Professions, are thus mandatory for accounting
and financial reporting by all business entities that are subject
to statutory reporting. Nonetheless, business entities other
than public companies are allowed to depart from certain
accounting standards such as impairment of assets and
preparation of a cash flow statement. Most SMEs qualify for
the exemption because of their legal form.
Thai accounting standards setters decided to develop local
GAAP standards for SMEs. In March 2010, the exposure draft
on Thai Financial Reporting Standards for Small and Medium
Enterprises was released. In this proposal, the IASBs
International Financial Reporting Standard for SMEs (IFRS for
SMEs) and the Financial Reporting Guidelines for Small and
Medium-sized Enterprises (SMEGA) Level 3 of the United
Nations Conference on Trade and Development (UNCTAD)
were identified as guidance for its development (FAP 2010).
Measurement, recognition and disclosure were substantially
simplified. For example, there was no requirement for
impairment assessment of assets, all leases except those for
hire-purchase were treated as operating leases, and any
changes in accounting policies did not require adjustment of
prior amounts.
A year after its first release for public discussion, the new
standard was introduced in May 2011 with the new title of
Thai Financial Reporting Standards for Non-Publicly
Accountable Entities (TFRS for NPAEs), which reflects its
scope of applicability. Non-publicly accountable entities,
regardless of size, can choose to adopt it. There were in fact
significant changes between the final draft and the initial
proposal, especially in measurement and recognition
The Accounting Act (B.E. 2543, 2000) requires companies and
registered partnerships to have their accounts audited by
certified public accountants. Small registered partnerships
with issued capital, total assets and turnover of less than
100,000, 600,000, and 600,000, respectively (THB 5m,
30m, and 30m)7 are, however, exempt from the audit
requirement. Notably, for taxation purposes these small
partnerships are still required to have their financial
statements audited either by tax auditors who are licensed by
the Revenue Department or by certified public accountants.
A companys auditor, appointed each year at the
shareholders annual general meeting, is required to examine
the books of account of the company in accordance with
generally accepted auditing standards, and to give an
opinion on the financial statements, as to whether the
accounts present fairly the financial position and results of
operations for the period under audit. At present, there are
no specific auditing standards or guidelines issued by Thai
Auditing Standards Board of the FAP for auditing small
companies accounts. The Board believed that the existing
7. 1.00 is approximately equal to 50 baht
42
auditing standards could be used with the audit of all sizes

and types of business but auditors were recommended to use
the guidelines of the International Federation of Accountants
International Auditing Practice Statements No. 1005 The
Special Considerations in the Audit of Small Entities
(Srijunpetch 2009).
C3. METHODOLOGY
The research in Thailand focused on a sample of unlisted
private limited liability entities (companies or registered
partnerships) in the non-financial sector. The study adopted a
mixed methods approach, which entailed collecting and
analysing both qualitative and quantitative research data.
Face-to-face interviews were held with directors or managers
of SMEs, users and other stakeholders, with the findings then
analysed thematically using a grounded theory approach
(Strauss and Corbin 1998). In addition, a survey of SMEs was
conducted using web-based and paper-based questionnaires
with a statistical analysis of the resulting data.
C4. FINDINGS
A4.1 Use of trade credit by Thai firms
Empirical evidence shows that trade credit is an important
source of external finance for Thai firms. A survey of 1,043
Thai firms by the World Bank (2006), for example, revealed the
use of trade credit to finance the firms investments and
working capital: on average, among those questioned, 2% of
fixed-assets and 12% of working capital were financed by
trade credit. Evidence from a survey by Sarapaivanich and
Kotey (2006) shows that around 33% of 407 small and
medium-sized entities in the trading sector used trade credit
as a source of finance for funding the business. In the present
study, an analysis of the balance sheet structure of 272 SME
annual accounts filed with the Thai Department of Business
Development for 2007 shows that larger SMEs have higher
levels of trade credit. In medium-sized entities, trade
creditors, on average, accounted for 22% of total assets
compared with 8% for small entities and only 0.18% for
micro-entities. This suggests that larger SMEs tend to offer
trade credit to their customers. Micro-entities had little or no
receivables in their annual accounts, whereas receivables in
small and medium-sized entities presented around 11% and
16% of total assets respectively.
C4.2 Credit reporting agencies
For the trade credit market, commercial credit information
about local and foreign business entities can be obtained
from credit rating agencies, such as International Research
Associates Co Ltd (INRA) and Business Online Public Co Ltd
(BOL), in partnership with Dun & Bradstreet. According to the
2011 annual report of BOL, several information sources are
gathered and used to develop the companys database and
services. For instance, business registration information and
financial statements of Thai businesses are obtained from the
Department of Business Development, Ministry of Commerce,
and businesses payment information is collected from a
customers payment information exchange programme, ie
participating companies provide payment information about
their debtors to BOL. Credit reports provided by the credit
rating agencies can be accessed via online services.
Sample credit reports are available on the websites of BOL

(www.bol.co.th) and INRA (www.inra.co.th). At over 15 pages
in length, the reports contain a variety of information about a
business entity including incorporation details, business
operations, and information about a companys management.
A summary of a companys financial statement information is
also provided, together with a financial ratio analysis. Another
important piece of information contained in the report is a
credit rating score. As shown in the sample reports on BOL,
the levels of financial strength and creditworthiness of a
company are indicated by the D&B rating. Assessment of
financial strength is based on the companys net worth and
the credit rating score is calculated from various factors, for
instance, management experience, business age, and
financial condition. The report also provides a credit risk
index (CRI) to facilitate credit decisions and credit
management. There are six levels of credit risk, ranging from
CRI 1 (minimal risk) to CRI 6 (high risk). This assessment takes
into account a variety of information about a business entity,
for example, business registration information, financial
statement data, history of trade credit payments, business
operations and management, and public records information.
Some banks also provide a credit assessment service. For
instance, Export and Import Bank of Thailand (EXIM Thailand)
offers a business risk assessment report on overseas buyers
for Thai exporters. The report includes the following
information: (1) name, address, business line, establishment,
number of employees, (2) trend in buyer behaviour (3)
payment records through EXIM Thailand (if any), (4) credit
ranking by EXIM Thailand, and (5) comments from an EXIM
Thailand analyst, such as the appropriate level of credit and
terms of payment (EXIM 2012).
The National Credit Bureau (NCB) has played a major role in
supporting banks lending decisions. It gathers information
from member financial institutions, which is then used to
inform lending decisions. The bureau has access to a range of
information derived from customers bank accounts that is
not available to other credit rating agencies and is therefore
not available for trade credit decisions.
C4.3 Trade credit insurance
In Thailand, trade credit insurance is offered by several
commercial banks and insurance companies (for example,
Kasikorn Bank, EXIM banks and Samaggi Insurance). In
practice, such credit insurance services seem to focus on
cross-border transactions (Ploybut 2012). BOLs annual report
for 2011 shows that financial institutions are the companys
main customers. EXIM Thailand, for instance, is a major
customer for credit information on overseas business entities.
C4.4 Trade credit practice

The following discussion is based on the findings from
interviews with four representatives of small business, two
owners and two accountants, together with an interview with
a professional accountant who services small business clients.
The focus of the interviews was on information sources used
in the firms decisions about trade credit. Also, the results
from a questionnaire survey of SMEs and interviews with
several groups of SME stakeholders, including SME directors/
managers, are incorporated in the discussion where relevant.8
According to the interviews with the owners of small
businesses, credit sales are normally not granted to new
customers. Initially, sales transactions are conducted on a
cash basis or with an advance payment. After the trading
relationship between the firm and a customer has been
established for a period of time and the firm has gained some
knowledge and experience with the customer, the firm may
extend trade credit to that customer. Some supplier
companies require their credit customers to provide them
with bank guarantees.
A director of a small manufacturing firm indicated that the
decision to extend credit to a customer depended mainly on
previous experience of the customers payment behaviour.
The documents often required from customers for credit
application included legal documents, such as business and
VAT registration documents, but there was no requirement
for financial statements or bank statements, for instance.
Instead, information about existing customers would be
gained from visiting customers premises and asking other
suppliers.
Some companies might pursue information about the
financial position or creditworthiness of their customers by
other means. For example, they obtained financial
information about their customers through customers
published accounts available on the public record,9 by
checking themselves, asking their accountants to check it for
them or asking other businesses or banks about their
customers financial status. No small company directors
reported undertaking further investigation of customers
creditworthiness by using a service from credit rating
agencies. An interviewee who is an auditor mentioned that
some customers asked her to check financial information on
their potential business partners in the database of the
Department of Business Development. She paid attention to
the information about the board of directors, profit figure,
name of auditor, etc so as to assess the reliability of the
business.
8. In the last quarter of 2011, a web-based survey of SMEs was conducted,

which produced 188 usable responses. In addition, 20 semi-structured
interviews were held with SMEs, users, and other stakeholders.
9. This refers to the Companies in Thailand Database provided by the
Department of Business Development, Ministry of Commerce. Apart from
business registration information of business entities, the database provides
the financial statements of a business for several years but in an abbreviated
format. Financial statement ratio analysis of a business entity and of industry
information is also available in this online service. The public can have access
to this database.

APPENDIX C: RESEARCH IN THAILAND
43
In larger entities, the procedure begins with requesting

information from new customers applying for trade credit.
This often includes financial statements, VAT and registration
documents, company profile (information about registered
capital, product and services, type of business), dealing
banks and bank accounts, and other information about terms
of payment and contact. Further information is then collected
from other sources before analysing and making the credit
decision.
One of the accountants interviewed indicated that financial
statements were required only from a customer that was a
public company. For credit applicants that are non-public
companies, financial statements would be obtained indirectly
by the finance department through the public database of
the Department of Business Development. Besides, further
information about customers can be obtained by making a
visit to customers premises or factories, carrying out
interviews with customers, or receiving information from
trade associations. Nevertheless, some customers, such as
those who were not in a good financial position, may be
asked for a bank guarantee for purchasing on credit.
Similar information requirements when making a credit
application are found from the interview with a CFO of a
medium-sized company.10 He said that financial statements
were requested from new customers, regardless of their type
of business. In addition, the firm would check the credit
reports of new customers further through an online database
provided by the credit rating agency, BOL. Apart from a
company profile, financial statement information for the past
several years, financial ratio analysis and a suggested credit
limit are shown in this database. For monitoring credit
customers, the firm used customers payment history and
credit information. As regards extending the amount of trade
credit, existing customers would be required to submit their
financial statements.
Similarly, the results from a survey of SMEs and interviews

with SMEs, users and other stakeholders in 2011 suggest that
at least some SMEs use financial statements for trade credit
purposes.11 For instance, approximately 10% of 188
respondents reported using their accounts for trade credit,
and identified trade creditors as important users of accounts.
Likewise, two SME directors interviewed mentioned sending
their annual accounts to their suppliers and obtaining
financial statement information about their customers or
suppliers via public records. Information sources that the
survey respondents considered important for deciding to
extend credit to their business customers were (in order of
importance): payment history of the firm, references from
banks and business partners financial statements.
C5. CONCLUSIONS
Trade credit is not much used by very small businesses in
Thailand, but as business size increases so does the use and
granting of trade credit. Small businesses rely on informal
systems and relationship-based credit decisions whereas
larger businesses use more formal processes. None of the
smaller businesses interviewed used credit information
reports but some of the larger businesses did. Both large and
small businesses used financial reporting information filed in
the Department of Business Development database.
The findings from the interviews with the owners of four small
businesses and a professional accountant suggest that trade
credit practices of Thai firms vary significantly among
businesses. Some companies rely on their own ways of
obtaining information to support the assessment of
creditworthiness of potential or existing customers, while
others follow more systematic procedures: obtaining
information from trading partners and other sources,
analysing such information and then making the trade credit
decision. Private information and knowledge of trading
partners gained through trading relationships, so-called soft
information, seems to be an important source of information
that small business owners use for making credit decisions.
The use of financial statement information and other
information sources, such as bank references and credit
information reports, in credit decisions was found in larger
SMEs.
10. The company is a subsidiary of another business and has annual turnover
around 2,000m baht.
44
11. The majority of respondents to the survey had an annual turnover over 5m
baht and 50 or more employees.
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ISBN: 978-1-85908-486-1
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Research report 133

SMEs, Financial Reporting and Trade

SMEs, Financial Reporting and Trade

Certified Accountants Educational Trust (London), 2013

3. Findings from Finland

4. Findings from the UK

5. Findings from the US

6. Findings from South Africa

7. Discussion and conclusions

Appendix A: Interview schedule for SMEs

Appendix C: Research in Thailand

SMES, FINANCIAL REPORTING AND TRADE CREDIT:

BIOGRAPHIES OF THE CONTRIBUTORS

Jill Collis is reader in accounting and director of the

Hannu Ojala is assistant professor at Aalto University School

1.1 BACKGROUND TO THE STUDY

SMES, FINANCIAL REPORTING AND TRADE CREDIT:

At the same time, the public benefit of small businesses

Many of the procedures and processes associated with the

1.2 PURPOSE OF THE STUDY

A study of entrepreneurs and bank managers in Italy

What are the international similarities and differences in

interviews with two small private companies providing

2.2 RESEARCH DESIGN

SMES, FINANCIAL REPORTING AND TRADE CREDIT:

To address the problems of access to a suitable sample, and

2.3 INTERVIEWS IN FINLAND

Four interviews with incorporated SMEs in the US were

2.4 INTERVIEWS IN THE UK

Table 2.1 Participants in Finland

Small unincorporated entity A

Real estate refurbishment

Small unincorporated entity B

Small private company A

Small private company B

Textile import agent

Kitchen furniture manufacture

Credit rating agency

Head of export credit and financial

Small unincorporated entity A

Small unincorporated entity B

Structural engineering and

Small private company A

Online training publications

Small private company B

Manufacture of power decorating

Group financial controller

Credit rating agency

Business development director

Small private company A

Medical devices manufacture

Small private company B

Ice machine manufacture

Senior vice-president of sales and

Credit rating agency

Senior vice-president of data analysis

Credit insurance broker

Table 2.2 Participants in the UK

Table 2.3 Participants in the US

Table 2.4 Participants in South Africa