Emcs Listing

Title listings for
Emerging Markets Case Studies

Emerald Insight
Please note these listings are to be used as a guide only and are subject to change. Last updated 1 February 2016.
Case title
Region
Subject
Emerging Markets Case Studies published in 2011

1
A Big Bath in China: accounting and corporate governance
China
Accounting & Finance
Fraud at the Central Bank of Tanzania
Africa
Reporting and evaluation in a data communication firm
South East Asia
The UAE Islamic Bank
Middle East
Synergy between ISA and Manual Auditing Practises at Jain Chowdhary & Co, India
India
Auditor industry specialization in a MENA region country: lessons learnt from PricewaterhouseCoopers
Egypt
Africa
Financial closure of Bengaluru International Airport Limited
India
Introducing innovation in a housing development firm in Malaysia.
South East Asia
Built Environment
Dream or doom dome
South East Asia
Built Environment
10
Green Management and Environmental Sustainability: A Case of ITC Green Center
India
Built Environment
11
Privatization of Malaysian Property Development Projects
South East Asia
Built Environment
12
LifeSpring Hospitals: a social innovation in Indian healthcare.
India
Entrepreneurship
13
Alcohol consumption ad nauseam without any consequences?: How to launch an alcohol-reducing

product on the market
Eastern Europe
Entrepreneurship
14
Bridging the divide between diaspora investment interest and action
Africa
Entrepreneurship
15
Building Brazilian Citizenship in the Context of Poverty, Waste, Drugs and violence: The Social
Entrepreneurship Project of Marli Medeiros
South America
Entrepreneurship
16
Fun 2 Fit Aerobics: The Misadventures of Amy and Azi and a Malaysia start up
South East Asia
Entrepreneurship
17
Global loans in entrepreneurship (GLIE): ready, set, disaster
South East Asia
Entrepreneurship
18
Gold Valley Chemical Corporation Dubai
Middle East
Entrepreneurship
19
ihere.tv -Thailand's Online Media Entrepreneurs
South East Asia
Entrepreneurship
Entrepreneurship
20
PETAWRAP: the Indian grilled wraps
India
21
Piping Hot Dogs: A case of a Malaysian franchise
South East Asia
Entrepreneurship
22
The changing landscape for Chinese small business: the case of Bags of Luck
China
Entrepreneurship
23
Touch solutions response to Y generation.
Eastern Europe
Entrepreneurship
24
Emerging entrepreneurship in Cuba
South America
Entrepreneurship
25
Gazi: what's next?
Eastern Europe
Entrepreneurship
26
GOONJ success through innovation
India
Entrepreneurship
27
Vasili
Eastern Europe
Entrepreneurship
28
Abraaj Capital Limited: celebration of entrepreneurship (CoE)
Middle East
Entrepreneurship
Entrepreneurship
29
Advanced Technology Investment Company (ATIC): a destination, global champion
Middle East
30
Decision making in creating the world's first smartphone
South East Asia
Entrepreneurship
31
The Hangzhou Wahaha Group: an insight into diversification strategy of China's private enterprises
China
Entrepreneurship
32
SenseHere: a born global start-up based in the UAE
Middle East
Entrepreneurship
33
Al-Maha mobile shop
Middle East
Entrepreneurship
34
Twiga Hosting Ltd providing affordable information and communication technologies services to small and
medium enterprises
Africa
Entrepreneurship
35
VSL collaborative online business events
India
Entrepreneurship
36
Homegrown Kenya: the horticultural industry under fire on CSR.
Africa
Environmental Management
37
RML: market intelligence in India with mobile SMS intervention.
India
38
What's cooking: Indonesia's Kerosene to LPG conversion programme
South East Asia
39
Affordable solar solutions to replace diesel gensets
India
40
SELCO: lighting rural India
India
41
Road to Kamaka: the struggles of poverty and desertification
Africa
42
EnviroServe: The Green Company in the UAE
Middle East
43
GOONJ: the power of cloth
India
44
Axel Springer's sustainability entrepreneurialism in Russian wood supply: just a CSR fad or real change in
the makings?
Eastern Europe
Human Resource Management
45
Advanced Systems, Egypt: IT outsourcing in a highly competitive market
Africa
46
Culture, career and more: the case of Dilip Roy at IHI (India) Pvt. Limited, a subsidiary of Itsun China
India
47
Etihad: contributing to the UAE vision through Emiratisation
Middle East
48
Industrial relations in Botswana workplace conflict: behind the diamond sparkle
Africa
49
Kulula.com, South Africa a case study
Africa
Case title
Region
50
Newly empowered: experiences of young leaders in Vietnam
South East Asia
Subject
51
Production Services Network (PSN) Emirates rising up to the people challenge
Middle East
52
Talent management and succession planning in emerging Asia
South East Asia
53
Talent management at Telekom Malaysia Berhad
South East Asia
54
The glowing business growth and darkness beneath: Tirupur knitwear cluster of India
India
55
The perception of employer value propositions and the contrast between Dutch and Chinese graduates: A
case study of TNT
China
56
Implications for recruitment in a multinational organization: a case study of human resource management in
the United Arab Emirates
Middle East
57
Quota for the employment of disabled people in Russia: strategies for compliance
Eastern Europe
58
Bridging Western management theories and Japanese management practices: case of the Toyota Way
model.
South East Asia
International Business
59
Al Ain Dairy: market expansion
Middle East
60
Aquachemie LLC expansion in Qatar
Middle East
61
Assess your business model strategy to sustain
Eastern Europe
62
Behind the veil
India
63
From traditional manufacturing towards virtual servi-manufacturing: Gabriel's journey
China
64
Global operations at Aalborg Industries context, configuration, and capabilities
China
65
Market Entry of a Western Company in the Middle East
Middle East
66
Precision Air Services Ltd jostling for position in Tanzanian airspace
Africa
67
UAE Exchange Centre LLC: business level strategies
Middle East
68
Woolworths South Africa: making sustainability sustainable
Africa
69
Kaspersky Lab: from Russia with anti-virus
Eastern Europe
70
Can Bilcare's anti-counterfeiting Technologies handle the Menace of Counterfeit?
India
71
China's Rippo of Zippo: expanding the costs of pirated intellectual property
China
72
Changing business culture: theory and practice in typical emerging markets
South America
73
An unforgettable journey: a story of corporate-social transformation of Huntsman Tioxide (Malaysia)
South East Asia
74
Chang'an Automobile and the Chinese automotive industry
China
75
Reaching the bottom of the pyramid: micro life insurance in India
India
76
Cilantro Caf goes global: reflections on internationalization in Egypt 2.0
Africa
77
Hay Group in the Middle East
Middle East
Management Science
Management Science
78
Namibia's Damara Culture Center: a case study
Africa
79
Oilfield Services the Abu Dhabi branch
Middle East
Management Science
80
The Dubai Tennis Ball Machine
Middle East
Management Science
81
Zwack, Hungary: a tradition of innovation amidst challenges
Eastern Europe
Management Science
82
Al Ain Dairy: managing demand and supply
Middle East
Management Science
83
Teaching farmers to hunt developing commercial skills at BDO Hungary
Eastern Europe
Management Science
84
Kulula.com: now anyone can fly in South Africa
Africa
Marketing
Marketing
85
Race-ing ahead! Just a storm in the tea cup?
India
86
ABIL's dilemma: to brand or not to brand in India.
India
Marketing
87
Ballarpur Industries Ltd: aligning marketing strategy in a turbulent environment
India
Marketing
88
BBMCI: setting up a distribution channel in India
India
Marketing
89
Dubai mall: a multipurpose destination in the Middle East
Middle East
Marketing
90
Giordano: positioning for international expansion
South East Asia
Marketing
91
Jumeirah Group, UAE
Middle East
Marketing
92
King's Biscuits Berhad: crafting the next move?
South East Asia
Marketing
93
Managing word of mouth: the referral incentive programme that backfired
South East Asia
Marketing
Marketing
94
Mobile marketing at Turkcell: Turkey's leading mobile operator
Eastern Europe
95
MTN South Africa: one group, one vision, one brand
Africa
Marketing
96
Prabhar Oil Company, and distribution challenges in the Indian lubricants industry
India
Marketing
97
Promoseven Sports Marketing
Middle East
Marketing
98
The Banyan Tree: branding the intangible
South East Asia
Marketing
99
The Chilean wine industry: new international strategies for 2020
South America
Marketing
100
TMH - Pitching for WOMAD
Middle East
Marketing
Marketing
101
UST Global, India: delivering software service solutions
India
102
BioScience Argentina: BioMobile and the telemedicine market
South America
Marketing
103
Sharjah Football Club (UAE): still kings?
Middle East
Marketing
104
Punascha: marketing strategies of a Bengali publisher
India
Marketing
105
Round two: repositioning the Tata Nano
India
Marketing
106
FieldTurf Tarkett India: challenges and opportunities in new markets
India
Marketing
107
Corporate brand building at SRF: challenge of selecting the brand consultant
India
Marketing
108
Gulfire: in line of fire
Middle East
Marketing
109
Sinolink Fine Wines
China
Marketing
Operations & Logistics
110
Customer asset management at DHL in Asia
South East Asia
111
Economic Zones World (EZW) supply chain strategy
Middle East
112
Enabling excellence in operations through technological innovation
India
113
Launch and closure of an Indian cement plant: Decision making at Arco Ltd and EGL, its Associate
India
Case title
Region
114
Strategic buying at National Foods, Pakistan a recipe for success
India
Subject
115
The human factor in 5S implementation: perspectives from Poland
Eastern Europe
116
Noor Dubai Foundation: managing blindness in developing countries
Middle East
117
Kiwanis Pancake Day a service operations management case study
South America
118
XL Pharmaceutical effective operation and logistics
Middle East
119
Bharat Petroleum Company Limited's (BPCL), India one-stop truck shop (OSTS) retailing format
India
120
Leading change: story of Mumbai Rail Vikas Corporation
India
Public Sector Management
121
Renewal of Fijian post and telecommunications: challenging the organizational change option
South East Asia
122
University of Wollongong in Dubai: creating a private university in the public interest
Middle East
123
Yutong Bus, China: management buy-out
China
Strategy
124
Aztec Fluids & Machinery: issues in managing growth in India
India
Strategy
125
Conglomerate diversification through cross-continent acquisition: Vedanta weds Cairn India
India
Strategy
Strategy
126
D crop protection Malaysia: competition from generic herbicides
South East Asia
127
Deal of the day at Cherry.ee
Eastern Europe
Strategy
128
Emerging Technologies, UAE
Middle East
Strategy
129
Garuda Indonesia: To becoming a distinguished airline
South East Asia
Strategy
130
General Motors India (2009)
India
Strategy
131
Gloria Jean's Coffee in Malaysia
South East Asia
Strategy
132
Halonix Limited the product portfolio dilemma
India
Strategy
Strategy
133
Not for profit for revenues in Eastern Europe: The Birch House Zoo
Eastern Europe
134
Rethink: corporate social responsibility at Si.mobil
Eastern Europe
Strategy
135
The Premium Industries Group Dubai
Middle East
Strategy
136
The transformation process of AGD, Argentina
South America
Strategy
137
Vodafone Egypt (A): the investment decision
Africa
Strategy
138
Mydin transformation focus: leadership and organisational change
South East Asia
Strategy
139
HAIER: Beat the Heat
Middle East
Strategy
140
Alpha: en route from Power-less to Power-ful
India
Strategy
141
Shavteli Winery: where to go from here?
Eastern Europe
Strategy
Strategy
142
Quality Tailors, Textiles and Embroidery (QTTE)
China
143
Air Jamaica more than a national airline
South America
Tourism & Hospitality
144
Ginger Smart Basics
India
145
Scandic Hotel Chain in the Baltic a case of strategic marketing
Eastern Europe
146
The Accra Beach Hotel: block booking of capacity during a peak period
South America
147
The Oberoi resorts: luxury redefined
India
148
Jumeirah Group: STAY DIFFERENT
Middle East
149
Etihad Airways: reputation management an example of the Eyjafjallajkull Iceland volcano
Middle East
150
Marketing of the dark: Memento Park in Budapest
Eastern Europe

1
Soliton Technologies financing growth in uncertain times
India
Fundacin arteBA: supporting visual artists by promoting the art market
South America
KK Metals: CNC process costing
India
Vtsa Agro AS financial distress
Eastern Europe
Ommune IT Solutions: make or break
India
High rise in Ho Chi Minh City
South East Asia
Future internet: on a continuous path for achieving a vision beyond expectations
Middle East
Entrepreneurship
Discovery Ltd: entrepreneurship in its DNA
Africa
Entrepreneurship
Team Computers: positioning to grow
India
Entrepreneurship
10
Landscaping and decoration: beauty in the desert
Africa
Entrepreneurship
11
Nike Davies-Okundaye: building a family social enterprise
Africa
Entrepreneurship
12
Sinthu Creation
South East Asia
Entrepreneurship
Entrepreneurship
13
Car-sharing: a feasible business expansion at Hangzhou Omnipay?
China
14
Phanindra Sama: founding redBus
India
Entrepreneurship
15
Financing technology startups: an entrepreneur's dilemma
India
Entrepreneurship
16
Noah Wealth Management
China
Entrepreneurship
17
A new business model to Chinese style agricultural industrialization
China
Entrepreneurship
18
To die with dignity hospice care for the poor in India
India
19
A day to remember!
India

20
Performance management at Bolts' convenience stores
India
21
The dream's door: a case of a MNC in Poland
Eastern Europe
22
Finding, training, and keeping best service workers
Africa
23
Shraddhanand Mahila Ashram: a quest for a future filled with dreams
India
24
Outdoor experiential training as a catalyst for success
India
25
Marketing and production conflict at Dandiraz Electrical Company, Zimbabwe
Africa
26
Role of haraam practices on behavior and performance of employees: a case study of business
organization
India
27
Dilemma in hiring
India
Case title
Region
28
Tips & Toes: a total reward strategy fuels growth
Middle East
Subject
29
AngloGold Ashanti: the dawning of a new age
Africa
30
A hotel within a hotel in Bangkok
South East Asia
31
Training and development at BPOLAND
India
32
Yongye Group: trust-based management
China
33
Automating attendance recording of contingent labours at a large construction site
India
34
Welcome to Pointsoft family
India
35
Growing pains: problems in the performance appraisal of China's state-owned enterprises transformed from
governmental organizations
China
36
Corruption by design? L'ArtiMarch's struggles in Russia
Eastern Europe
37
Buyer-seller relationship challenge in export marketing for The Handicrafts and Handlooms Export
Corporation (HHEC)
India
38
Tax me not: Vodafone's plea to India
India
39
Short run stabilization and long run competitiveness: the Latvian case
Eastern Europe
40
Uncertainties in business environment political exigencies versus economic realities: the saga of
Zimbabwe Iron & Steel Company (ZISCO)
Africa
41
Partnering for business transformation: the Wipro Consulting Services story
India
42
Kopy Luwak: a conservation strategy for global market
South East Asia
43
Fashioning corporate social responsibility
South East Asia
44
Delays in probing case irks workers, AMARA, Zimbabwe
Africa
45
Drop-offs in the Asian electronics market: unloading Bolipps and Canssonic
India
46
CSR in banking in emerging markets stakeholder perspective
Eastern Europe
47
GranuLab (C): internationalizing GranuMaS
South East Asia
48
Magic Films: the case of an Indian start-up
India
Management Science
49
Mobile marketing at Telenor Pakistan a MAD strategy?
India
Marketing
50
Managing natural gas business: a case of Bharat Natural Gas Company Limited
India
Marketing
51
Vinamilk: from local cooperatives to international corporation
South East Asia
Marketing
52
Prayer rooms: an augmented or expected benefit? Senayan City Mall Jakarta
South East Asia
Marketing
53
International market expansion of Jintan Nude in Thailand
South East Asia
Marketing
54
Bank Z's communication dilemma during Turkey's 2001 crisis
Eastern Europe
Marketing
55
San Antonio: assessing the key account management system
South America
Marketing
Marketing
56
AFP Innova: competing in a tender for new affiliates
South America
57
HCL Care: harnessing the out of warranty ICT service market
India
Marketing
58
One life, one chance: Cordlife Sciences India Pvt. Ltd. Preserving the precious gift
India
Marketing
59
Fast Trax the Indian QSR chain
India
Marketing
60
Lubrax by Petrobras
South America
Marketing
61
Ren-Er Co: how to be successful with marketing plan
South America
Marketing
62
Social media marketing at Reebok India the dilemma of ROMI and beyond
India
Marketing
Marketing
63
VNFPP Ltd: using holistic marketing in a small enterprise context
India
64
Morocco's Novatis Group: diaper manufacturing in a developing country
Africa
Marketing
65
McDonald's breakfast launch dilemma
India
Marketing
66
Doing the act: Lenovo and corporate reputation
India
Marketing
67
Taj: I will prevail. Exemplifying customer service in times of crisis
India
Marketing
68
Vodafone marketing communications
India
Marketing
69
Feeding the hungry surfers: www.justeat.in
India
Marketing
70
Never innovate to compete rather innovate to change the rules of the game
India
Marketing
71
Should Tbgo be dropped from UCF's product portfolio?
India
Marketing
72
Coping with capacity expansion: Go-Goal Hydro's panache
India
73
Health Pharma: managing supply chain
India
74
Implementing strategic stock to improve humanitarian aid response
Eastern Europe
75
Supply issues in ACPL an electrical manufacturing company
India
76
ProdVal production challenges!
India
77
The rule of traffic forecasting in railway logistics: the case of the central corridor in East Africa
Africa
78
E-commerce capabilities of a Ghanaian used car retailer
Africa
Strategy
Strategy
79
Tata Power Delhi Distribution Ltd: measuring beyond the metrics
India
80
Kesineni Tours and Travels
India
Strategy
81
Strategy for water pump maintenance in Peakland
China
Strategy
82
A tough choice
Eastern Europe
Strategy
83
Lights out for Capital Mills Limited (CML)!
South America
Strategy
84
Innovation and development cooperation in Central America and Caribbean. Mission impossible?
South America
Strategy
85
Tin Mining, Inc.: the paradox of organizational capabilities
South America
Strategy
86
Financial turnaround of Indian Railways (A)
India
Strategy
87
Financial turnaround of Indian Railways (B)
India
Strategy
Strategy
88
Strategic change for sustainability in Thai Commercial Bank
South East Asia
89
Satya Bharti School Program: the kaizen way
India
Strategy
90
The Indian television broadcasting industry 2012
India
Strategy
91
Daiichi Sankyo's generic (mis) adventure: the Ranbaxy takeover
India
Strategy
Case title
Region
92
Global Synfuels' financial and strategic appraisal of a coal-to-liquid project
India
Subject
Strategy
93
Janalakshmi Financial Services Private Limited: strategic innovation to achieve financial inclusion
India
Strategy
94
Ethical decision making in a critical development phase
China
Strategy
95
Feixiang to FOTILE: growth of a family business
China
Strategy
96
Crediamigo: partnering with Vivacred?
South America
Strategy
97
Why are China's companies doing overseas M&As? The case of Geely and Volvo
China
Strategy
98
Colchones Eldorado: dreaming of innovating
South America
Strategy
99
Denbigh Showground: a potential agri-cultural attraction concept for tourism in Jamaica
South America
Tourism
100
They don't just cater, they care a case on Sakthi's Kitchen Pvt Ltd
India

1
Tata Power Ltd: innovation in financing growth
India
Does supply-demand law work for ICBC's stock price?
China
Hero Cycles: operating break-evens
India
Assessing algorithms for selecting countries to market new products to low-income consumers
South America
Eldorado family: the survival and succession plan
South America
Entrepreneurship
I have a dream: Ayuvayur Pharmaceuticals
India
Entrepreneurship
World is classroom: the case of Univexcellence.com
India
Entrepreneurship
A social entrepreneur's journey: leading a foundation across cultures
South America
Entrepreneurship
Just Falafel: a success story of an international expansion
Middle East
Entrepreneurship
10
After 12
India
Entrepreneurship
11
TARA Trade: a marketing challenge in Lebanon
Middle East
Entrepreneurship
12
EHBH Pvt. Ltd. - A Step Towards Creation of a Unique Business Model
India
Entrepreneurship
Entrepreneurship
13
Yogen Frz: It`s all about
MENA
14
FragraAroma: Accord in Business, Concord in Family
India
Entrepreneurship
15
Selling? Thats easy!
Latin America
Entrepreneurship
16
Practo Technologies: The online way of life!
India
Entrepreneurship
17
Kevin Otieno-Onyango: Business and Technology Dilemma (A)
Africa
Entrepreneurship
18
Fuala: A Success Story of an Entrepreneur
Middle East
Entrepreneurship
19
xCRUZAs Portable Solar Cooker: Eco-Entrepreneurism Challenges in Argentina
Latin America
Entrepreneurship
20
Sustainability as an imperative and an opportunity: the case of Infosys Limited
India
21
City Developments Limited: A Journey In Sustainable Business Development
South East Asia
22
Anhui Xuanjiu Group: creating happiness for employees
China
23
Anand Automotive Limited: leadership development process for creating strategic impact
India
24
Transcribe and Tally: jugaad in action
India
25
Where The Process Fails .There The Business Learn Customer Value..!!
South East Asia
26
Between Local and Global Approach: Need for Diffused Model of HRM - Case of SHIFA International
Hospital
Middle East
27
Human Resource Management in the Changing Business Environment of the Indian Construction Industry:
A Case Study
India
28
Global Outsourcing - USTCs Entry Into India: HR Issues
India
29
ABC Development Organization
India
30
Trustee Meeting: Where Did Mukti Go Wrong?
India
31
To Give or Not to Give?: The Ethics of Small Business Philanthropy
Latin America
32
A Messy Picture
India
33
Going international through successful partnerships: the case of GIAS
Africa
34
Grundfos LIFELINK: solving the base of the pyramid tangle?
Eastern Europe
35
KPJ Healthcare: service internationalization
South East Asia
36
Values-Based Organization - Ritz Carlton Abu Dhabi Hotel
Middle East
37
Citizen Chen: A challenging test for bilateral diplomacy
China
38
Economics behind the Internationalization of Biocon India Ltd.
India
39
Employing CSR in SME development to survive Arab Spring fluctuations the case of Egypt: General
Authority for Investment (GAFI)
Africa
Management Science
40
Way Smarter: Valuair in the budget airline industry
South East Asia
Management Science
41
Financial Risk Analysis of Cambodia Kamchay Hydropower BOT Project
South East Asia
Management Science
42
FIAT: a good product with a wrong strategy
India
Marketing
43
Aavaran: creating niche through contemporary traditional textiles
India
Marketing
44
Customer centricity for growth Yes Bank experience
India
Marketing
45
Anandam's woodstove technology
India
Marketing
46
Ocean World Water Park: destination marketing challenge
India
Marketing
47
Value communication: low-cost marketing initiatives for Guru Ki Bani 58282
India
Marketing
48
Can Bharat Bazar sustain its growth? The story of an Indian retail giant
India
Marketing
49
Customer retention at Hyundai Motor India Ltd
India
Marketing
50
New world wines in the UK market: re-thinking the right strategies for 2020
South America
Marketing
51
Mumbai Indians: A Case on Social Media Marketing
India
Marketing
52
Maruti Ertiga launch in India by new Category creation
India
Marketing
53
GranuLab: positioning GranuMaS in the bone graft substitute industry
South East Asia
Marketing
Case title
Region
54
100% Great Songs Reverse Positioning of Delta FM Radio, Indonesia
South East Asia
Subject
Marketing
55
Skyworth TV: channel dynamics and growth in China's rural market
China
Marketing
56
Marketing Brand Aava: Not as Simple as Water
India
Marketing
57
Architecting MexGro: Introducing On-line Experience for Shopping Ethnic Products
Latin America
Marketing
58
I can do better: Mexican Direct Sellers of Beauty Products
Latin America
Marketing
59
Recalling Toyota
South East Asia
Marketing
60
Royal Enfield Motorcycles: Reviving The Brand
India
Marketing
61
Mountain Dew
India
Marketing
62
Web Portals Division in a Quandary
Middle East
Marketing
63
Bharat Tobacco: vendor selection and vendor rating
India
Operations and Logistics
64
Entrepreneurship and engineering: the triumph of All India Warehousing Private Ltd
India
Operations and Logistics
65
Farming the white gold in a world heritage city
South East Asia
66
CSR as an Organizational Routine: Bintulu Development Authority
South East Asia
67
From strategy to numbers: how to penetrate overseas market for ChinaSoft, when Chinese ITO and BPO
industry being re-structured in 2012
China
Strategy
68
YC Company: decreasing profit margin in overseas market
China
Strategy
69
Self-sustaining grassroots organizations: a real option? The case of Corporacin Picacho con Futuro
South America
Strategy
70
Thai Beverage Public Company Limited: Thailand leader, global challenger
South East Asia
Strategy
71
KPJ Healthcare: the first 30 years
South East Asia
Strategy
72
UMW Holdings: sustaining a centennial corporation
South East Asia
Strategy
73
Shopping Centre Europa When Threats Become Opportunities
Eastern Europe
Strategy
74
Launch of Roulette A Premium Brandy in India by JDPL
India
Strategy
75
Reboot Computers: Bridging Digital Divide The Green Way
India
Strategy
76
Meru Cabs: Past Perfect and Future Tense
India
Strategy
77
A Mexican Edutainment Business Model: KidZania
Latin America
Strategy
78
Vikas Spool Private Limited
India
Strategy
79
Infosys limited: Is it still the Indian IT bellwether?
India
Strategy
80
Sun International: can a blue ocean strategy change the future fortunes of this South African leisure group?
Africa
Tourism and Hospitality

1
Corporate Management in Receivership: The Case of Uchumi Supermarkets
Africa
Investment in Non-Sharia Compliant Instruments Wrecks THs Noble Reputation: A challenge to regain
public confidence
South East Asia
BHEL: Growth Strategies for Future
India
Accounting and Finance
The Financial Viability of Yamuna Expressway
India
First Telecom: Insourcing vs. Outsourcing
India
The Transnet Pipeline Case Study
Africa
Alicia Meneces and the challenges of Aguablanca
Latin America
Raizcorp: Planting the Seeds for Entrepreneurial Growth and Prosperity
Africa
Entrepreneurship
Royal Transportation Management System - Journey to Success
Middle East
Entrepreneurship
10
Surviving Challenges: A Case of DK Exports on Family Business
India
Entrepreneurship
11
Surabaya Zoo: a social enterprise on the cross road
South East Asia
Entrepreneurship
12
One Agricultural Familys Story
Middle East
Entrepreneurship
Entrepreneurship
13
Social Entrepreneurship: Answering the Call of Nature
Africa
14
Transforming a Vocational Centre to a Management Institute: A Case Study on Carreograph
India
Entrepreneurship
15
Social Intrapreneurship at Natura
Latin America
Entrepreneurship
16
XPLANT: Entrepreneurship Challenges for Student Entrepreneurs
India
Entrepreneurship
17
Nuru International: Empowering farmers to fight extreme poverty
Africa
Entrepreneurship
18
Socio-business responsibility in the Gulf Arab states: The case of the Pearl Initiative
Middle East
Entrepreneurship
19
The Damned Dam
India
20
Environment Agency Abu Dhabi (EAD) Paperless Day Initiative: Case Study
Middle East
21
Laura at Panevezys Juozas Balcikonis Gymnasium
Eastern Europe
22
Rising From the Ashes: Satyams Story
India
23
Force Automotive - Breach of Code of Conduct
India
24
Decoding the Strike at Bajaj Autos Chakan Plant: A Negotiators Framework
India
25
Talent management at Steelcase Manufacturing Malaysia: managing performance
Southeast Asia
26
The Love-smitten Director: Workplace Romance or Sexual Harassment?
Southeast Asia
27
Integration challenges at Trident Chemicals Limited
India
28
Empowerment or Exploitation: The Case of Women Employment System in Indias Textile and Clothing
Industry
India

29
International Market Expansion and Diversification Opportunities for KBB Resources Berhad Malaysia
South East Asia
30
Etihad Airlines: Growth Through Successful Strategic Partnerships
Middle East
31
Business in Developing Countries: Globalization of a Large Emerging Market Bank
Middle East
32
Seven Sisters: Wine and Womanhood
Africa
33
Sainsburys in Egypt
Africa
34
Knowledge Management Practices of an IT Company
India
Management Science
35
Evaluating Business Value of IT Requirements
India
Management Science
Case title
Region
36
From Mines to Minds: addressing the skills gap in Sierra Leone
Africa
Subject
Management Science
37
Emotional Dimensions of Intra-family Transmission: Moroccan Shipping, a team adrift
Africa
Management Science
38
Creating Competitive Advantage through an Empowered Workforce
India
Management Science
39
Kulim Land Office Malaysia: Success with Effective Leadership Style
Southeast Asia
Management Science
40
Authentic Leadership: The Case of Miloud Chaabi, a Shepherd who became a Business Legend
Africa
Management Science
41
Pakistan Accumulators(PVT) Limited (PAL) -Third World perspective
Middle East
Management Science
42
Information Technologies in Contemporary School Management System
Eastern Europe
Management Science
43
Storm The Story of OrangleInc
India
Management Science
44
AIESEC The Experience Pakistan Challenge
Middle East
Marketing
45
Kick Andy, The Oprah Winfrey TV Show of Indonesia
South East Asia
Marketing
46
Mysore Sandal Millennium, The Launch of India's Most Expensive Soap
India
Marketing
47
Aachi Spicing up a Growth Trajectory
India
Marketing
Marketing
48
Miraaya: The Trendy Womens Wear Brand
India
49
Radiance: Pricing dynamics in Indian fireworks industry
India
Marketing
50
Easy Access: A Case Study on Rural Marketing
India
Marketing
51
Dove Hair Oil: Marketing in India
India
Marketing
52
The Indian Airline industry Will the flight be smooth?
India
Marketing
53
Alianza: Pricing to Enter the Pension Industry
Latin America
Marketing
54
Efficient lighting: Reactivating the market through consumer stimulus
Latin America
Marketing
Marketing
55
Customer Acquisition at Abhyudaya Co-operative Bank Ltd.
India
56
Wooing Fans Back into Ghana Stadia In the Wake of Globalization of Football
Africa
Marketing
57
The Millionaires Club: Poised for growth in United Arab Emirates
Middle East
Marketing
58
Costly moves! A strong brand, Dentonic loses its power
India
Marketing
59
Flipkart: Journey of an Indian e-Commerce Start-up
India
Marketing
60
A Global Brand in a Local Market
Africa
Marketing
61
Princely Jets (Pvt) Ltd - The Air Ambulance
Middle East
Marketing
62
Stakeholder-oriented Service Excellence: The Case of Ajman Free Zone Authority
Middle East
63
SAP Labs India: Co-innovation in Public Procurement System
India

64
Setting-up Schools of Excellence: The role of Public Private Partnerships in Emerging Economies
India
65
CASEN Survey: Statistical and methodological misleads in key public policy in Chile
Latin America
66
Should my NGO go on a pork barrel diet? The case of the Priority Development Assistance Fund in the
Philippines
Southeast Asia
67
National Palace Museum and Service Innovations
Southeast Asia
68
Zayed Al Hussaini Group: The Road Ahead for the Family Business in the UAE
Middle East
Strategy
69
Musoni Microfinance Kenya: IT-Enabled Business Model
Africa
Strategy
70
Made in India: Cisco Reroutes Innovation
India
Strategy
Strategy
71
Shaheen Ballpoints: A Project of Shaheen Group
Middle East
72
A Dilemma of Terracotta Professional Case of Implementation of Information System in a Terracotta Unit
India
Strategy
73
e-Pay Malaysia: The Next 10 Years
Southeast Asia
Strategy
74
Millennium Company Ltd: Overcoming Tough Times
India
Strategy
75
DMCC: Transformation of a Government Linked Firm in Dubai
Middle East
Strategy
76
Achieving E-commerce Benefits in a Garment Manufacturing Firm
Africa
Strategy
77
Malaysia Airlines: In search of sustainable business model
Southeast Asia
Strategy
78
Zaidi Oil: The SAP ERP Dilemma
Africa
Strategy
79
Enhancing competitiveness through MNC-local firms co-opetitive relationships
Southeast Asia
Strategy
80
Resort-based or Resource-based Tourism? A Case Study of Jamaica
Caribbean

1
Leasing or Borrowing and Buying Decision: A Case of Bright Soap Factory
Middle East
Yes Bank: Innovation in Money Transfer
India
Real Sound Lab: Issuing a 300,000 Bond
Eastern Europe
Control and Structure in a Professional Service Firm
Southeast Asia
GEZ Petrol Station: CVP analysis and spread sheet modelling for planning and decision making
Southeast Asia
Islamic Cross Currency Swap (ICCS): Hedging against Currency Fluctuations
Southeast Asia
Ar-Rahnu (Pawn-broking) in Al-Qamari Bank Berhad
Southeast Asia
Road to Default: Tracoma Holding Berhad Bai Bithaman Ajil Debt Securities (BaIDS)
Southeast Asia
The power shift: will it help? Micro privatization of power distribution business
India
10
Innoz Technologies: The Powerhouse of Innovation
India
Entrepreneurship
11
Intrim Business Associates: Taking on Global Consulting Goliaths
India
Entrepreneurship
12
Evans Wadongo: Bridging the Electricity Divide in Kenya
Africa
Entrepreneurship
Entrepreneurship
13
Bangkok Beer & Beverages: In pursuit of growth
Southeast Asia
14
PUKAR: An Alice in Wonderland
India
Entrepreneurship
15
ARAMEX PJSC: Carving a Competitive Advantage in the Global Logistics and Express Transportation
Service Industry
Middle East
Entrepreneurship
16
The Express Tribune: Touching the Tricky Price Point
Middle East
Entrepreneurship
17
LAMMTARA PICTURES: Creating a Cultural Entertainment Organization The way forwards
Middle East
Entrepreneurship
18
Slices: What is Next?
Middle East
Entrepreneurship
Case title
Region
19
An Heir for a Business at Kurniawan Security: A Mere Baton Passing?
Southeast Asia
Subject
Entrepreneurship
20
BloodConnect: Enriching lives
India
Entrepreneurship
21
PN Rao Fine Suits Nine Decades of Family Business
India
Entrepreneurship
22
Fall of Smart Organic Fertilizer: Can It Be Revived?
Southeast Asia
Entrepreneurship
23
Reviving the Brassware Industry in Moradabad, India
India
Entrepreneurship
24
Strategizing business in times of crisis: the story of Sarawak layered cake
Southeast Asia
Entrepreneurship
25
The boat is rocked - Employees grumbles: A case of decision dilemma
Southeast Asia
Entrepreneurship
26
MocDoc.in: Choreographing Online Healthcare Kingdom
India
Entrepreneurship
27
Avtar I-WIN: Creating Flexi-Careers
India
Entrepreneurship
28
Unforeseen Bumps on the Road of Entrepreneurship
India
Entrepreneurship
29
Nisarg Nirman: The social farming venture from India
India
Entrepreneurship
30
Bahia Aventuras: Ecotourism in Central America-Staying Alive
Latin America
Entrepreneurship
Entrepreneurship
31
Hotelvp: Swimming with Sharks
China
32
The HR manager who proved his worth
India
33
Maruti Manesar Lockout: The Flip Side of People Management
India
34
Managing the women managers: A case study of paper bag makers
India
35
Group medical Takaful for Universiti Utara Malaysia (UUM) staff in 2011
Southeast Asia
36
M-Pesa: An evolution in organisational strategy
Africa
37
General Electric: How GE worked to transform oncology healthcare in the Kingdom
Middle East
38
PEPSICO MEA: The role of packaging in brand activation
Middle East
39
Financing the foreign trade: The case of an India textile exporter
India
40
Y International Group (YIG): Surviving Vietnams anti-China riots in 2014
Southeast Asia
41
Mongolian Mining Mayhem
Southeast Asia
42
Research and development in Dubai - Impression et Enregistrement des Rsultats (IER): Cross-Cultural
Management
Middle East
Management Science
43
Airosonic Travels Private Limited: Staying competitive through IT development
India
Management Science
44
SADRAG: NGOs with organizational growth challenges
India
Management Science
45
Flight MH370: How can Malaysia deal with it
Southeast Asia
Management Science
46
Maruti Suzuki India Limited: The Celerio
India
Marketing
Marketing
47
MIDCOM : A strategic initiative in Middle East and Africa
Middle East
48
Fastrack: Pushing the Boundaries of Brand Extension
India
Marketing
49
Urea-Mollases Mineral Block: It is Time to Make a Decision
Southeast Asia
Marketing
50
Renault Duster: Dusting Away Competition or Facing a Dust Storm?
India
Marketing
51
Americana Group: KFC in Mecca
Middle East
Marketing
52
The Journey of Chumbak: From Mail to Mall - Leveraging social media networks for on-going dialogues
with the customers
India
Marketing
53
ALLISCO: Pricing multiple joint products
India
Marketing
54
Its not just a cup of Tea: Building consumer brand relationship
India
Marketing
55
Boycott and Racism : A loaf of bread is just a loaf of bread
Southeast Asia
Marketing
56
The growing pressures on Groupons once-successful daily-deal business
China
Marketing
57
Voice of the Customer in the Design of Organized Retail Stores
India
Marketing
58
Tata Wiron: Branding Galvanized Wires
India
Marketing
59
Critical Design Characteristics for Online Retail Stores in India
India
Marketing
60
Bank Islam: Marketing of Islamic Banking Products
Southeast Asia
Marketing
61
The Changing Dynamics in the Worldwide Mobile Phone Market: Creating Excellence Through Innovation
Management and Collaborative Relationships
62
Coordinating cross-sector partnerships for water provision in Malawi
Africa
63
Albania: Which Way Forward?
Eastern Europe

Strategy
64
Service Innovation by Dubai Airport: The Battle to Remain Competitive
Middle East
65
Mastering the art of managing a conglomerate business empire in Myanmar
Southeast Asia
Strategy
66
Doing Business in the Non-ferrous Metals Industry: How to Survive on a Mature Market in Crisis
Eastern Europe
Strategy
67
Alo Farm Implement Company of Sweden: Diffusion of Innovation in China
China
Strategy
68
GEA Group Doing Business in the Middle East
Middle East
Strategy
69
RedBus: Looking Up to the Clouds
India
Strategy
70
KKCL: Exploring Growth Opportunities
India
Strategy
71
Public Private Partnership in Delhi Tourism - A Case Study Of Delhi Tourism and Transport Development
Corporation (DTTDC)
India
Strategy
72
Mahindra Powerol: Powering entrepreneurial growth within a corporate group
India
Strategy
73
Micromax Informatics Ltd: Marketing Strategy for emerging markets
India
Strategy
74
The beginning of the end of Chinese Surrogate Manufacture? Cool-Comfort Shoes International Company
Limited and its Ace-of-Biz
China
Strategy
75
Fundraising For Life: The Childrens Cancer Center of Lebanon
Middle East
Strategy
76
LIBANPOST: A Successful strategy for a Private-Public Partnership
Middle East
Strategy
77
Yes Bank: Bringing sustainability in agriculture through Public-Private Partnerships (PPPs)
India
Strategy
78
Murrah Dairy, Thailands first and only buffalo milk producer
Southeast Asia
Strategy
79
Medknow Publications: a Success Model in the Digital Era
India
Strategy
80
Cognizant India: Reinventing the value proposition
India
Strategy

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Title listings for

Emerging Markets Case Studies

Emerging Markets Case Studies published in 2011

A Big Bath in China: accounting and corporate governance

Accounting & Finance

Fraud at the Central Bank of Tanzania

Accounting & Finance

Reporting and evaluation in a data communication firm

South East Asia

Accounting & Finance

The UAE Islamic Bank

Accounting & Finance

Accounting & Finance

Accounting & Finance

Financial closure of Bengaluru International Airport Limited

Accounting & Finance

Introducing innovation in a housing development firm in Malaysia.

South East Asia

Dream or doom dome

South East Asia

Green Management and Environmental Sustainability: A Case of ITC Green Center

Privatization of Malaysian Property Development Projects

South East Asia

LifeSpring Hospitals: a social innovation in Indian healthcare.

Alcohol consumption ad nauseam without any consequences?: How to launch an alcohol-reducing

Bridging the divide between diaspora investment interest and action

South East Asia

Global loans in entrepreneurship (GLIE): ready, set, disaster

South East Asia

Gold Valley Chemical Corporation Dubai

ihere.tv -Thailand's Online Media Entrepreneurs

South East Asia

PETAWRAP: the Indian grilled wraps

Piping Hot Dogs: A case of a Malaysian franchise

South East Asia

Touch solutions response to Y generation.

Emerging entrepreneurship in Cuba

Gazi: what's next?

GOONJ success through innovation

Abraaj Capital Limited: celebration of entrepreneurship (CoE)

Advanced Technology Investment Company (ATIC): a destination, global champion

Decision making in creating the world's first smartphone

South East Asia

SenseHere: a born global start-up based in the UAE

Al-Maha mobile shop

VSL collaborative online business events

Homegrown Kenya: the horticultural industry under fire on CSR.

RML: market intelligence in India with mobile SMS intervention.

What's cooking: Indonesia's Kerosene to LPG conversion programme

South East Asia

Affordable solar solutions to replace diesel gensets

SELCO: lighting rural India

Road to Kamaka: the struggles of poverty and desertification

EnviroServe: The Green Company in the UAE

GOONJ: the power of cloth

Advanced Systems, Egypt: IT outsourcing in a highly competitive market

Human Resource Management

Etihad: contributing to the UAE vision through Emiratisation

Human Resource Management