Competency Mapping
Competency Mapping
Dr.Anita Mathew
the job. Business process required specific competencies for the task at
hand.
Era of scientific management Taylors and Fords use of assembly
line shifted focus from competency to time and motion study.
World War II (mid century) enforced management centric views
where officers gave orders to subordinates who obeyed without
questions.
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aptitude testing.
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effectively.
Equally noteworthy is the pioneering work by Douglas Brey and his
associates at AT&T which gave evidence that the competencies can be
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COMPETENCY
Dr.Anita Mathew
Benefits
Role based competency matrix for all positions
Present level competency can be ascertained and
gap can been seen visibly
TNI can be designed based on the gap identified
and would be individual specific & more focused
Can identify Hi-potential employees for future
roles
Talent Acquisition criteria would be fixed and
would pave the way for objective based hiring
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COMPETENCY - DEFINITION
United Nations Industrial Development Organisation
(2002)
A competency is a set of skills, related knowledge and attributes
that allow an individual to successfully perform a task or an
activity within a specific function or job.
RANKIN (2002)
Competencies are definition of skills and behaviors that
organizations expect their staff to practice in work.
MANSFIELD (1997)
Underlying characteristics of a person that results in effective a
superior performance.
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What is Competency?
The key success factor for the job
ASK
Attitude
Skill
Knowledge
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Observable
Behavior
Knowledge
Attitudes
Skills
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What is ASK
Attitude
Skill
Past experience
Can be tested empirically
Can be assessed
Knowledge
Education record
Past experience
Can be Seen
Can be assessed
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Why Competencies?
Direction
Measurable
Development
Distinct
Integration
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Replacement
Planning
Competency
Mapping
Career
Planning
Compensation
Succession
Planning
Performance
Appraisal
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Different Interprettions
Gugliemino (1979)
Conceptual Capacity
Capacity to interact with
people
Technical expertise
Siriwaiprpn (2000)
Organizational Competence
Social Competence
Cognitive Competence
Self-competence
Job Competence
Technical Competencies
Generic Competencies
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Categorization of Competencies
Threshold : Essential Characteristics
Differentiating : Superior from average
performance
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ANCHORS OF BEHAVIOUR
COMPETENCY CUSTOMER FOCUS
Knowledge Knowledge of customers, including their
profiles, preferences, buying patterns and so on
Attitude Believe that customer is _____
Skills- Listen well, communicate effectively, handle angry
customers, provides solutions
Habit(s): Do not procrastinate
Values: Respect for people
Abilities: Social Intelligence
Traits: Grounded, practical and high tolerance and ambiguity
Motives(s): Achievement
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Customer Focus
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COMMUNICAAATION
DECISION MAKING
CREDIBILITY
STRATEGIC AND SYSTEMS ORIENTAATION
CHANGE MANAGEMENT
COMMERCIAL AACCUMEN
PLANNING AND MONITORING
ABILITY TO MOTIVATAE AND DEVELOP SUBORDINATES
NETWORKING
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Competency
Behavioral Indicators
Team Leadership
Create a vision
Keep the purpose, goals and approach relevant and
practical
Motivate, inspire, influence and push people to
achieve team goals
Build commitment and confidence within the team
Place team success above individual gain
Execution
Enabling Peoples
Performance
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* Action Plan
a] Talent Acquisition
b] Performance Management
System
[Talent Management]
c] Learning Management System
[Talent Development]
Step 12 * Employee Feedback
Step 13 * Performance Management :
A Holistic
Approach
The Way Forward
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Competencies
Communication
Leadership
Strategic Thinking
Creativity
Teamwork
Sense of Ownership
Customer Orientation
Consumer Orientation
Mandatory/ Non-negotiable
Competencies
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Leadership
Creativity
Innovation Think out of the box, veer away from run of the
mill solutions, come up with non-traditional solutions
Strategic Thinking
Sense of Ownership
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1 Micro planning
and Execution
2 Differentiation
3 Quality
Orientation
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Role definition
Sales
Executing tasks
independently
Executing Leaders
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Function
PROFICIENCY LEVELS
BASIC AWARENESS
CONTRIBUTORY
EXPERT
LEADING EDG
CRITICAL
IMPORTANT
PREFERRED
CRITICALITY
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Function
Sales Representative
SD/147/00/01.10.08
Sales
Front line
PROFICIENCY LEVELS
BASIC AWARENESS
CRITICAL
IMPORTANT
Criticality
PREFERRED
CONTIRBUTORY
EXPERT
Selling Skills
Operational RS Management
Distribution Expansion
Product Knowledge
Claims making
Differentiation
consumer orientation
PC skills
Market Knowledge
cavinkomm / RS software
Trade relations
Micro planning/execution
Customer orientation
Analytical skill
Team work
Quality orientation
Communication
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Creativity
LEADING EDGE
Division
Responsibility
Region
Responsibility
Area
Responsibility
Business Plan
Sales planning
Sales targets
Selling skills
Selling skills
Relationship
management
Relationship
management
Expanding
distribution
Distribution
expansion
Distribution
expansion
Benchmarking
Supply chain
management
Collections
RPS
RPS
Supply chain
management
Customer
satisfaction
Inventory
monitoring
RS management
RS management
Team management
Marketing support
Resource
management
Financial
commitment mgt
Financial
commitment mgt
New business
development
Team management
Product knowledge
Product knowledge
Policy/process
compliance
Market knowledge
Market knowledge
Trade marks
protection
Trade relations
Trade relations
Analytical skill
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Claims making
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Managerial
Execution
Co- ordination
PC skills
PC skills
PC skills
PC skills
Marketing strategy
Profit monitoring
Marketing plan
Brand management
Marketing plan
Consumer tracking
Consumer tracking
Media management
Tracking competition
Competition tracking
Agency management
Research activities
Trademark management
Financial acumen
Agency briefing
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Managerial
Execution
Co- ordination
Global HR trends
PC skills
PC skills
PC skills
Financial acumen
Recruitment management
Compensation
management
Statutory knowledge
PMS
HR info system
Compensation
management
Payroll management
Business acumen
IR skill
HR vision
HR info system
Payroll management
RAG analysis
Comp & rewards
Talent management
HR info system
Group HR operation
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F
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S
k
ill
s
Definitions
Selling Skills
Distribution expansion
RPS
RS Management
Product Knowledge
Market Knowledge
Trade relations
Analytical skill
Claims making
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Extroversion
Relaxation
Questioning
Distance
Improvisation
Intellectual Conformism
Conciliation
Facilitation
Independence
Perfection
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COMPETENCY MAPPING
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