Location via proxy:   [ UP ]  
[Report a bug]   [Manage cookies]                
Scribd Logo
Upload

Welcome to Scribd!

  • 555 views

    Acknowledgement: "Marketing Strategies of Airtel"

    Uploaded by

    arun
    The document includes acknowledgements from Ajeet Singh thanking Dr. Piyush Shalya for supporting and guiding his summer training project on Airtel's marketing strategies. It also includes a declaration that the project is Ajeet's original work and a preface stating that the project aims to understand Airtel's marketing strategies and their impact on customer perception of Airtel's cellular services. The document appears to be Ajeet Singh's summer training report submitted as part of his MBA program.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd

    Acknowledgement: "Marketing Strategies of Airtel"

    Uploaded by

    arun
    555 views4 pages
    The document includes acknowledgements from Ajeet Singh thanking Dr. Piyush Shalya for supporting and guiding his summer training project on Airtel's marketing strategies. It also includes a declaration that the project is Ajeet's original work and a preface stating that the project aims to understand Airtel's marketing strategies and their impact on customer perception of Airtel's cellular services. The document appears to be Ajeet Singh's summer training report submitted as part of his MBA program.

    Original Description:

    q2242

    Original Title

    Preface

    Copyright

    © © All Rights Reserved

    Available Formats

    DOCX, PDF, TXT or read online from Scribd

    Did you find this document useful?

    Is this content inappropriate?

    The document includes acknowledgements from Ajeet Singh thanking Dr. Piyush Shalya for supporting and guiding his summer training project on Airtel's marketing strategies. It also includes a declaration that the project is Ajeet's original work and a preface stating that the project aims to understand Airtel's marketing strategies and their impact on customer perception of Airtel's cellular services. The document appears to be Ajeet Singh's summer training report submitted as part of his MBA program.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    555 views4 pages

    Acknowledgement: "Marketing Strategies of Airtel"

    Uploaded by

    arun
    The document includes acknowledgements from Ajeet Singh thanking Dr. Piyush Shalya for supporting and guiding his summer training project on Airtel's marketing strategies. It also includes a declaration that the project is Ajeet's original work and a preface stating that the project aims to understand Airtel's marketing strategies and their impact on customer perception of Airtel's cellular services. The document appears to be Ajeet Singh's summer training report submitted as part of his MBA program.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    You are on page 1of 4

    ACKNOWLEDGEMENT

    I would like to sincerely thanks the for giving me this opportunity of taking up such a
    challenging summer training report which has enhanced my knowledge about the
    Marketing Strategies of Airtel.

    I owe my deep debt of gratitude to Dr. Piyush Shalya who gave me full support to

    complete my summer training project at Marketing Strategies of Airtel.

    I express my feelings of gratitude towards my Dr. Piyush Shalya for his constant

    guidance all other faculty members for their valuable guidance and glorious teaching to

    successfully complete my project.

    Ajeet Singh

    MBA 3rd Sem

    Roll No: 1560270006


    DECLARATION

    I, Ajeet Singh student of Master of Business Administration (Marketing) III Sem.,

    Aashlar Business School Farah, Mathura hereby declare that the project entitled,

    Marketing Strategies of Airtel, is an original work and the same has not been submitted

    to any other institute for the award of any other degree.

    Ajeet Singh

    MBA 3rd Sem

    Roll No: 1560270006


    PREFACE

    The project aims at understanding the Marketing strategies at Airtel and its

    impact on the perception of Airtel Cellular Services.

    Summer training report has demonstrated conclusively that it is far more

    costly to win a new customer than it is to maintain an existing one. And

    there is no better way to retain a customer than to exceed his expectations.

    For this purpose it is essential to know the level of customer satisfaction.

    The focus of my project was the measurement of customer satisfaction level

    for the services provided by Bharti Airtel. The project was done for the

    corporate clients of Bharti Airtel. My job was not only to represent the

    Corporate Sales Dept. and collect the feedback from the clients but also to

    get the major complaints resolved through internal counselling. There can

    be no better opportunity to interact with the external as well as the internal

    customers of an organization. Finally the results of the research verify the

    fact that keeping the customer satisfied is the best strategy to not only

    retains the existing customers but also to expand the business to new

    horizons.
    TABLE OF CONTENTS

    1. TELECOMMUNICATION MARKET IN INDIA 7

    2. GSM MARKET IN INDIA 11

    3. INTRODUCTION 23

    4. TARIFF STRUCTURE 39

    5. PROMOTIONAL STRATEGY 48

    6. MARKET SITUATION 50

    7. COMPETITIVE SITUATION 51

    8. MARKETING STRATEGY ADAPTED BY BHARTI 60

    9. OBJECTIVE 69

    10. RESEARCH METHODOLOGY 70

    11. LIMITATION 71

    12. SWOT ANALYSIS 79

    13. CONCLUSION 81

    14. BIBLIOGRAPHY 82

    15. QUESTIONNAIRE 83

    You might also like