Research Questionnaires

SAMPLE MARKET RESEARCH QUESTIONNAIRES
In each of these cases, the business owners gain valuable information to help them make major
decisions about their businesses. Remember that if the results of the survey aren't very positive,
you need to find out WHY. The questionnaire is used as a guide. It doesn't mean you can't go
into business.
A. The first questionnaire is for a select group, the customers of Speedy Photos. The
owner conducted the survey during a one week period, reaching both weekday and
weekend customers.
Speedy Photo Survey
In order for us to serve our customers better, we would like to find out what you think of us.
Please take a few minutes to answer the following questions while your photographs are being
printed. Your honest opinions, comments and suggestions are extremely important to us.
Thank you, Speedy Photo
1. Do you live/work in the area (circle one or both)
2. Why did you choose Speedy Photo (circle all that apply)
Close to home
Close to work
Convenient
Good service
Quality
Full-service photography shop
Other
3. How did you learn about us? (circle one)

newspaper
flyer/coupon
passing by
recommended by someone
other
4. How frequently do you have film printed? (please estimate)

______ time per month
______ other
5. Which aspect of our photography shop do you think needs improvement?
6. Our operating hours are from 8 am to 5:30 pm weekdays and Saturdays from 9:30 am to 6
pm. We are closed on Sundays and legal holidays. What changes in our operating hours would
be better for you?
1
7. Your age (circle one)
under 25
26-39
40-59
over 60
8. Other comments:
B. This survey was done by a businessman interested in opening public storage

buildings. Before he committed any time and money to the project, he sent a
questionnaire to consumers within a 15 mile radius of the proposed site.
Public Storage Questionnaire
1. Are you presently renting any public storage space? Yes _____ No_____
If no then go to question 2
If yes, then continue with 1a.
1a. Where are you currently renting storage space (name and address)
1b. How many times a month do you visit your storage space? _______
1c. Is your storage space heated? Yes ______ No______
1d. Approximately how much space are you renting? __________square feet
1e. Do you think you'll need additional space in the future Yes ______ No ______
1f. Are there any changes or improvements you would like to see in your present storage space
arrangement? If yes, what would you like to see?
2. Are you planning on using any public storage space? Yes ______ No ______
2a. If you are planning to rent public storage space or may rent such space, how far of a
distance are you willing to travel to use your space? ______miles
2b. Approximately what size storage space would you need? ______square feet
2c. How much monthly rent would you be willing to pay? $______per square foot/month
2d. Would you require heat for your space?
Name:
Title:
Address:
Thank you very much for your co-operation
2
C. This questionnaire was developed by a woman who was interested in selling
southwestern jewellery made by Native Indians.
Southwestern Jewellery Questionnaire
1. Have you ever purchased or received southwestern jewellery? Yes ______ No ______
2. Have you ever purchased or received southwestern jewellery made by native Indians?
Yes ______ No ______
If Yes, what type of jewellery?
Necklace____ Ring _____ Bracelet _____ Earnings _____ Other _____
3. Would you be interested in purchasing the above mentioned jewellery made by native
Indians?
Yes ______ No ______
4. Do you know where to shop for such jewellery? Yes ______ No ______
5. When buying jewellery, what do you value the most? On a scale of 1 through 5, list in order
according to your preference. One represents your most valued choice.
Craftsmanship_____ Cost _____ Uniqueness _____ Other _____
D. The last questionnaire was developed by a woman who wanted to open a fitness
center and offer one-on-one training
Fitness Center Questionnaire
1. Do you exercise Yes ______ No ______

If no, please answer questions to Part A
If yes, please answer questions to Part B
A. Please check reasons for not exercising:

____Lack of time ____Lack of motivation ____Cost
____No convenient fitness centers ____medical reasons
B. Check the type of exercise you do:

____aerobic ____Nautilus ____Free weights
____running ____Swimming
____Other, please specify ____________________________
C. Check you age group

_____under 25 _____ 26-35 _____over 35
D. Where do you normally exercise?

_____ at home _____ fitness center
E. How far do you live from ( town of proposed center)?

_____ in town _____ 10-15 miles _____ out of town
F. Do you think your town needs a fitness center? Yes _____ No _____
3
G. Would you be interested in one-on-one training? Yes _____ No _____
H. Please note any other suggestions or comments you might have.
EXAMPLES OF GOOD SURVEY QUESTIONS
1. How do you rate the convenience of our location? (ranking)

_____ poor _____ good _____ very good _____ excellent
2.Please rank the following factors in the order of important to you when making a buying
decision for this service (1 being most important, 5 being lease important) (multiple choice &
ranking)
____ price ____ referral ____ location ____ availability ____ guarantee ____ other
3. Are there any other services you would like to see offered? (open-ended)
4. Do you believe that our competitors’ prices are too high? (two-choice)
_____ Yes _____ No
5. What price would you be willing to pay for this product/service? (two-choice) Note: This is an
important question to ask because the answer will affect one's sales revenue projections
____ $10 - 20 ___$20 - 30
6. Which of the following services would you like to see offered? Choose one. (multiple choice)
____ loans program ____ mentoring ____ counselling ____ research ____ other
EXAMPLES OF POOR SURVEY QUESTIONS
Do you like this hotel?

(This does not give any valuable information, but it could be re-worded, "What do you like about
this hotel, what don't you like about this hotel?)
How do you rate the service received?

____ poor ____ fair ____ good ____ very good ____ excellent
(This should have an even number of choices)
Which of these services would you be interested in?

____ loans ____ mentoring ____ business counselling ____ information referral
(This question should have an "other" category)
What beverages do you drink?

____ Milk ____ coke ____ non-cola drink ____ coffee ____ tea ____ juice
(This question is too broad. Most of us will have drunk some of these at some time. Is the
respondent to check a number of boxes or only one?)
For more resources to Start or Grow Small Business, visit our website at
www.womensenterprise.ca or call 1.800.643.7014

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SAMPLE MARKET RESEARCH QUESTIONNAIRES

Speedy Photo Survey

1. Do you live/work in the area (circle one or both)

3. How did you learn about us? (circle one)

4. How frequently do you have film printed? (please estimate)

5. Which aspect of our photography shop do you think needs improvement?

B. This survey was done by a businessman interested in opening public storage

Public Storage Questionnaire

1c. Is your storage space heated? Yes ______ No______

2d. Would you require heat for your space?

Thank you very much for your co-operation

Southwestern Jewellery Questionnaire

Fitness Center Questionnaire

1. Do you exercise Yes ______ No ______

A. Please check reasons for not exercising:

B. Check the type of exercise you do:

C. Check you age group

D. Where do you normally exercise?

E. How far do you live from ( town of proposed center)?

H. Please note any other suggestions or comments you might have.

EXAMPLES OF GOOD SURVEY QUESTIONS

1. How do you rate the convenience of our location? (ranking)

EXAMPLES OF POOR SURVEY QUESTIONS

Do you like this hotel?

How do you rate the service received?

Which of these services would you be interested in?

What beverages do you drink?

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1c. Is your storage space heated? Yes No

1. Do you exercise Yes No