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MBA & MBA (IB) FIRST SEMESTER CHOICE BASED CREDIT SYSTEM
(NEW SYLLABUS)
Title of Paper : PRINCIPLES OF MANAGEMENT

Subject Code : 101 Contact Hours: 30 Hrs
Work load: 2 hours per week Credit Points : 02
Evaluation: Continuous Internal Assessment 25 marks
Semester end Examination -- 25 marks
Objective:
This is the first course of MBA designed for the purpose to introduce Modern concept of
Management to the students.
Pedagogy : Lectures, Assignments, Projects, management games and Seminars
MODULE 1
The concept of Management: Development of Management Thought: Schools of
Management Thought: The Process of Management; The Process of Decision making.
MODULE 2
Planning: The Nature and Purpose of Planning, Objective of Planning, Planning Premises,
Policies Procedures and Methods; Forecasting and Planning, planning process.
MODULE 3
Organizing: Nature and Purpose of Internal Organization of Business Enterprise;
Principles of Organizing; Span of Management; Departmentation; Line and Staff Authority
relationship; Service departments Managerial Hierarchy; Centralization vs.
Decentralization of authority; Delegation of Authority; Committees
MODULE 4
Staffing; Managerial Job; Selection of Personnel; Development and Training of Personnel;
Appraisal of Personnel; Promotion.
MODULE 5
Directing; Nature of Directing; Leadership; Motivation; Supervision; Communication,
Morale, Discipline.
MODULE 6
Co-ordination; Need for Co-ordination Principles; Techniques of Co-ordination.
MODULE 7
Control; Process of Control; Techniques and Tools; Control of over-all performances.
MODULE 8
Modern trends in Management; Management by Objectives, participative Management.
Text Book:
1. Koontz and ODonnel/Principles of Management, New York; Mc.GrawHill Book
th
Company (All Chapters), 5 Edn.
Reference Books:
1. Joseph I., Massie, Essentials of Management, New Delhi; Prentice Hall of India. Edn.
2. Peter F. Drucker, The Practice of Management, Madras; Allied Publishers Pvt. Limited.,
3. Louis Allen, Management of Tomorrow, New York; McGraw Hill Co.,
4. Dale, Management Theory and Practice, New York; McGraw Hill Book Company.
5. Rustom S. Davar, The Management Process Bombay, Progressive Corporation 1973.
6. Peter F Drucker, Task Man
7. Stoner, James A.F. Management, Prentice Hall India.
1
Title : MICRO ECONOMICS FOR MANAGERS
Work load: 2 hours per week Credit Points: 2
Objective:
1. The course is to familiarize the students with basic concepts and techniques of
micro economic analysis and its applications to managerial decision making.
2. It is also to acquaint the students with the basic concepts of economic theory of
consumer behavior, the nature of economic costs and their relationship to choice
of output and technology, etc.
Pedagogy : Lectures, Assignments, case study, management games and Seminars
MODULE 1
Overview, definition, nature and scope of Managerial Economics.
Demand Analysis and Forecasting Factors affecting demand, demand distinctions, Price
and income elasticity of demand, Methods of demand forecasting, Demand forecasting
over Product Life Cycle.
Project on Demand Forecasting
MODULE 2
Production Functions, Cobb-Douglas Production Function, cost-input relationship
Returns to scale, factors of productivity
Cost concepts cost output relationships in the short run and the long run, economies of
scale.
MOUDLE 3
Market Structure and Pricing Theory
Market Structure perfect competition, monopoly, monopolistic competition oligopoly,
Kinky demand curve.
Price output decisions under different market structures.
MOUDLE 4
Pricing Policies and Practices Pricing Strategies, Price discriminations, price leadership.
MOUDLE 5
Behaviour of the Firm and Profit Theories
Nature and Objectives of the Firm, Theories of the Firm, Overview of the alternate theories
of the objectives and behaviour of the firm.
Profit theories, Profit maximization as an objective.
Reference Books:
1. Managerial Economics- Peterson & Levis, Prentice Hall Publication- 9th edition
2. Spencer M.H.: Managerial Economics, Richard D.Irwin Inc.
3. Charles L.Schyltze: National Income Analysis.
4. Baumol.W.J: Economic Theory and operations Analysis. 3rd edition New Delhi PHI
1996
5. Keat, paul G & Philips K.Y. Young, Managerial Economics, PHI, New Jersey
1996.
6. Tull and Hawkins - Marketing Research
2
Title : QUANTITATIVE METHODS I
Subject Code : 103 Contact Hours: 30Hrs
Objective:
The Decision making is a simple function of Management. Data needs to be analyzed,
classified and interpreted to facilitate decision making. Statistical Analysis is a
fundamental method of quantitative reasoning for managerial decision making. The
objective of the course is to equip the students with techniques for data analysis
Pedagogy : Lectures, Assignments, Practical Exercises and Seminars
MODULE 1
Application of quantitative methods in managerial decision making.
Data Processing and Analysis:
Classification, Summarization of Data, Frequency Distribution.
Measures of Central Tendency- Arithmetic Mean, Median-Measures of Dispersion- Range,
Quartile Deviation, Standard Deviation, Coefficient of variation.
Estimation, confidence intervals
MODULE 2
Probability Concepts, Revision of Probabilities using Bayes formula, commonly used
probability distributions, Binomial, Poisson, Normal and Exponential and their
characteristics.
Sampling methods, random, stratified, cluster and probability proportional to size,
Sampling distributions, Sampling Design- various probability and non probability methods.
MODULE 3
Hypothesis testing basic concepts, hypothesis testing for means and proportions for small
and large samples. Chi-square test for goodness of fits and independence. (ANOVA)
Analysis of variance.
MODULE 4
Index Numbers construction of an Index Number Index Number in use. Presentation of
data tables, graphs preparation and presentation of report.
MODULE 5
Simple Regression and Correlation, Multiple Regression, use of SPSS in Statistical
Analysis.
MODULE 6
Mathematics for Managers:
Arithmetic and Geometric Progression application to mathematics of finance.
Variables and functions graphs, Linear, Quadratic and Exponential functions. Increasing
and decreasing functions managerial applications
Derivative as a measure of rate of change, applications in economics, Elasticity, Total,
Marginal and Average Curves, Maximum and Minimum of functions.
MODULE 7
Data processing Discussion of statistical packages in use SPSS, SYSTAT, MATLAB
Text Books :
1. L.R.Levin Richard I and David S.Rubbin, Statistics for Management 5th, Edition
Prentice Hall of India.
3
2. Srivastava UK et al.: Quantitative techniques for Managerial Decision Making, Wiley
Eastern Ltd.,
3. Statistics for management by Levin and Rubin PHI
4. Mathematics and Statistics for management by Mittal, Sathyprasad and Pardeep
Rao- Himalaya Publishing House.
5.
Reference Books:
1. M.Raghawachari: Mathematics for Management An introduction, McGraw Hill Co.,
Ltd.,
2. Sshsiv K.Gupta et al.; Mathematics for Management, Wiley Eastern.
3. Levin LL: Statistics for Modern business decisions, Harcourt Prace Jovanvich Inc.
4. Jit. S.Chandan: Statistics for Business and Economics, Vikas Publishing House Pvt.
Ltd.,
5. Terry, Sineich, Business Statistics by Examples London, Collies Mac Millan
publishers 1996.
Assignment: The assignment should stress the use of Statistical Packages
4
Title : FINANCIAL ACCOUNTING FOR MANAGERS
Objective:
The objective of this course is to familiarize the students with the mechanics of preparing
and presentation of financial statements of an organization. It is also to understand the
Accounting Policies and Standards, Guidelines involved in the preparation of Financial
Statements. Students are expected to analyze and interpret, interact financial statements
in this course.
Pedagogy : Lectures, Assignments, analysis of financial statement of companies,
Practical Exercises and Seminars
MODULE 1
Basics of Accounting - Role of Financial Accounting - Function, Basic Accounting
Concepts and Conventions underlying the preparation of Financial Statements - Double
entry book keeping system - Books of Accounts &Trial Balance and Preparation of Profit &
Loss Account and Balance Sheet, Rectification of errors.
MODULE 2
Accounting Standards and Policy: An Introduction to Accounting Standards and
Accounting Policy Choices, Revenue recognition - Inventory Valuation, Principles of
Inventory Valuation - Fixed Assets and Depreciation Accounting and Principles Involved.
Financial Reports, Notes on Accounting and Principles Involved. Contingent Liabilities and
Post Balance Sheet Events.
An Introduction to Accounting Standards and Accounting Policy, Revenue Recognition,
Inventory valuation, Fixed Assets and Depreciation Accounting
MODULE 3
Analysis and Interpretation of Financial Statements. Understanding the status and
performance of Enterprise. Cash Flow Statement Funds Flow Statement and Ratio
Analysis. Trend, inter firm, industry and recent reports of different companies for analysis.
Text Books :
1. S.K.Bhattacharya and Dearden: Accounting for Management, Text and Cases,
Vikas Publishing House, New Delhi, 1998.
2. Accounting Principles, Robert Antony and James Reece, 6th Edition
3. Khan and Jain : Management Accounting, Tata McGraw Hill Publishing Co,m
New Delhi 1993- 3rd Edition
4. S.N. Maheshwari : Corporate Accounting for Managers, Vikas Publishers
Reference Books:
Lynch: Accounting for Management Planning and Control, Tata McGraw Hill, New Delhi.
Walter W. Meigs and Others: Accounting the Basis for Business Decisions
Institute of Chartered Accountants of India, Compendium of Statements and Standards on
Accounting. ICAI, New Delhi, 1993.
L.S.Porwal: Accounting Theory An Introduction, Tata McGraw Hill, New Delhi, 1994.
B.I. Benerjee : Financial Policy and Management Accounting, World Press, Calcutta, 1993.
th
Hingarani, N.L and Ramanathan, A.R Management Accounting. 5 edition, New Delhi, Sultan
Chand, 1992.
Horngreen Charles etc. Principles of Financial and Management Accounting. Englewood Cliffs,
New Jersey, Prentice Hall Inc. 1994.
Financial Accounting A Managerial Perspective R.Narayanaswamy, PHI, New Delhi 2000 1st
Edition.
5
Title: Costing Fundamentals for managers
Evaluation: Continuous Internal Assessment 25marks
Objective:
The objectives of this course help students to understand how costing information can be
used for Costing decision making, Planning and Control.
MODULE 1
Basic Cost Concepts: Cost Terms, Classification, Cost Drivers and Cost Management,
Manufacturing Costs and Definition of Term.
Cost - Volume Relationships: Cost Drives and Revenue Drives, Break Even Point, CVP
assumptions, Role of Income Taxes and PV Charts.
Product Costing: Job Costing and Process Systems. Tracing Direct Costs to Jobs,
Allocating Indirect Costs, Actual, Normal and Budgeted costing methods. Process costing
systems, computations of equivalent units. Weighted Average, LIFO and FIFO methods.
Methods of handling spoilage and scrap.
MODULE 2
Budgets and Standards as keys to Planning and Control : Major features of Budget, Types
of Budget, Cash Budget, Illustration of a Master Budget, Responsibility Accounting,
Standard Costing & Variance Analysis, Price and Efficiency Variance for Material, Labor,
Variance Analysis for Overheads. Cost information for various decision and control
purposes. Relevance. Costs and the Decision Process. Meaning and relevance,
Illustrations, Opportunity cost.
Profitability, Pricing Decisions, Product Profitability decisions and Cost Management.
MODULE 3
Cost allocation and Costing Systems, Purposes of Cost Allocation, Cost Tracing and Cost
Pool, Allocating Costs from one department to another. Evolving Trends in Cost
assignments, Joint and by Products Costs.
Text Books:
1. Accounting for Managers by William Webster , Amzon.com

2. Cost Accounting Principles and Practices by M N Arora, Vikas Publishing House.
3. Khan and Jain : Management Accounting, Tata McGraw Hill Publishing Co,m New
Delhi 1993- 3rd Edition
4. S.N. Maheshwari : Corporate Accounting for Managers, Vikas Publishers
6
Title: Marketing Management I
Objective :
a) To understand the nature and objectives of Marketing Management.
b) To study the theory and principles of various marketing functions.
Pedagogy :Lectures, Assignments, Projects, Practical Exercises and Seminars
MODULE 1: Introduction to Marketing Management:

Meaning and nature of marketing management-objectives, scope and philosophies of
Marketing Management, - Functions of Marketing Management
Analyzing marketing opportunities
MODULE 2 : Marketing Planning

Meaning and significance of marketing planning Strategic planning Marketing planning
process Managing the marketing effort Planning of marketing mix elements of
marketing mix and place of marketing mix in marketing planning.
MODULE 3 : Marketing Organization :

Meaning , Scope and importance of marketing organization Evolution of marketing
department Basic types of organization structure Line, Line and Staff, Functional,
Committee, Geographical, Product, Customer, Matrix Type and their merits and demerits
Marketing manager responsibilities and functions.
MODULE 4
Product Decision:
Product Line, Product Mix, Product Life Cycle, Product Development, Branding and
Packaging Decisions.
MODULE 5
Distribution Decision:
Major Channels, Channels for Consumer Product, Channels for Industrial Products.
MODULE 6 : Marketing Control :

Meaning, Objectives, Scope and Importance of marketing control Procedure of control
types of control, Strategic control, Annual plan control, Profitability control Marketing
audit Duties of marketing controller.
MODULE 7 : Marketing Information System (MIS) :

Meaning, Importance and scope of MIS-Components of MIS Process of MIS Marketing
decisions and MIS- Marketing research Procedure of marketing research Areas of
marketing research Other marketing research considerations.
Text Book :
Philip Kotler(Marketing Management-Analysis, Planning and Control- New Delhi, PHI-
2000 11th edition.
Reference Books:
Hepner H.W.: Modern Marketing- Dynamics and Management.
Boyd H.V. and West Fall R.: Marketing Research.
James M. Carman and Kenneth P. Phillips and Duncan: Marketing Principles and
7
Methods.
Britt and Boyd (Ed): Marketing Management and Administration.
Cundiff, W.F. and Still R,.R.Basic Marketing.
Davis and Maynard: Sa;es Management.
Simmons, Successful Sales Management.
Converse Paul, and Harvey W.Hugg; Elements of Marketing.
Sarin and Gopalkrishna; Marketing in India.
Neelamegham S.: Marketing Management and Indian Econoy- New Delhi, Vikas 1988.
Sherlekar S.A.: Marketing Management.
Kotler, Philip and Armstrong principles of marketing, New Delhi, PHI, 1997.
Note: Online Test Made Compulsory for all the KUD affiliated MBA Institute for 10 marks.
8
Title: Introduction To Computers
Subject Code: 107 Contact Hours: 60 Hrs
Objective:
The objective of the paper is to create proficiency in the use of personal computers,
specifically in the use of spreadsheets and database packages. It is also to provide
required expertise in the use of personal computer as an effective management tool
MODULE1
Introduction of Information Technology to managers, Computers, Components of
Computer architecture and operating systems like DOS & UNIX, Data Storage and
Retrieval, Different types of File Organization, types of memory and buses,
MODULE 2
Computer Software-Systems software, Microsoft Disk Operating Systems, Compilers,
open Systems, Application software, Word Processing Spreadsheets, Data Management,
Graphics. Programming Languages, System utilities, programming in C language
MODULE 3
Spreadsheets: History, Building a spreadsheet, Label and Values, Editing, File Retrieval
and Saving, setting column widths, formatting in general, computation, user defined
Formulae, @ Functions, Copying and Moving Ranges, Absolute and relative addresses.
Date and Time functions, What-If analysis, Manual and Automatic Re-calculations, printing
and creating ASCII output, Creating graphs, Macros and Creation of menus, Importing and
parsing.
MODULE 4
Databases: Databases concepts with specific reference to relational databases.
Databases, fields, type of fields, Creation and Data Entry.
List and Display and Querying, Sorting, Indexing, Index files, Report Generators.
Joining Databases and Programming in using databases software, SQL and Menu
processing.
MODULE 5
Word processing DTP Data base Visual Fox Pro
MODULE 6
Hardware: Computer Hardware, Fundamentals of Computers, Inputs to the Computer,
Storage devices, Central Processing Units, Computer Output.
MODULE 7
Introduction to Internet Email
Text Books
1. Introduction to computers By Peter Norton-6th Edition TATA-MacgrawHill Publications
2. Computer Concepts & C Programming By P. B. Kotur SBS Publication
3. Visual FoxPro By Michel Automouiche
Reference Books
1. Fundamentals of Computers By A.Jaiswal Dreamtech Press
2. A First course in computers 2003 edition by- Sanjay. Saxena Vikas Publications.
3. Using Information Technology By Williams Sawyer- Tata-McGraw Hill Publications
9
Title: Computers Practical
- MS Word
Creating a new document

Opening an existing document
Saving a Document
Setting page margins
Page size and orientation
Creating tables.
Inserting graphics into a document
Applying a style
Creating a macro, Running a macro
Basic applications like letter writing, Formatting, Bulleting.
Introduction to WordArt, ClipArts, Autoshapes etc.
Important applications like use of Mail Merge etc.
- MS Excel
Introduction to spreadsheet
Entering data, saving worksheet, Aligning a worksheet
Inserting and deleting columns and rows
Using Chart wizard
Creating functions / formulae
Using autosum
- MS PowerPoint
Creating a new presentation

Adding a new slide
Deleting a slide
Adding text
Adding images
Adding slide animation, slide transition etc.
Saving as a web page
- Introduction to MS Access, Internet applications etc.
- Basics of C Programming, Executing C programmes etc.
- Introduction to HTML, Designing web pages
10
Title: Organizational Behavior
Subject Code: 109 Contact Hours: 30Hrs

Objective:
The primary objective of this course in Organisational Behaviour is to
1. To enhance understanding of the dynamics of interaction between individual and the
Organization to facilitate a clear perspective to diagnose and effectively handle human
behaviour issues in Organizations.
2. It is also to develop greater insight into their own behaviour in interpersonal and group
team situations and acquire skills in influencing people in organizations and these courses
provides a foundation of knowledge in Organisations and help them to become aware of
the influence of Organization Structure on the attitudes, behaviour and Performance of
people working in Organizations.
Pedagogy: Lectures, Assignments, Projects and Seminars
MODULE 1
Organizational Behaviour and Management: What Managers do, elements of an
organisation, Role of a manager in an Organisation, why study Organisational Behaviour,
An Organisational Behaviour model, Learning Organisations.
MODULE 2
Foundations of individual behaviour: Personality, Shaping of Personality, Determinants of
Personality, The Self Concept, self esteem and self Efficiency, Perception, perceptual
process, Managing the perceptual process.
MODULE 3
Learning Process, Reward Systems and Behaviour Management.
The Theoretical process of learning, Principles of learning, Reward and Punishment,
Organisaitonal Reward Systems.
MODULE 4
Attitude Formation, Functions, Change of Attitudes. Values, Types of Attitudes.
MODULE 5
Team Building and Group Dynamics, Working Teams and team effectiveness. Intra Team
Dynamics, Influence of the group on individual, group decision making, Inter group
relations, Collaboration and Conflict. Conflict Management.
MODULE 6
Dynamics of Managerial Leadership, What is Leadership, Transition in Leadership
Theories, Leadership Theories, Power and Politics, Leadership and Management change.
MODULE 7
Behaviour Structure process and design
MODULE 8
Organisational Components, Relationship between component, Elaboration of Structure,
Organisational Growth and Development.
11
MODULE 9
Organisational Structure, Size Technology and Environment. Organisational Processes,
Authority, Information and reward system.
Organisational Choice, Mechanistic and organic structures, products Vs Function,
Organisational Strategy, Structure and Process, Organisation for innovation.
Organisational Culture, Cross-national differences in Organisational Behaviour.
Organisational change and Development, Assumptions, Objectives and components of
Organisational development, OD Interventions and their applicability in organisational
experience.
MODULE 10
Restruct Organisations, Business Process, Re-engineering, Issues in Indian Context.
Organisational Effectiveness, Alternative perspectives.
Text Book
Organisational Behaviour- Fred Luthans, Stephen P Robbins 8th Edition
New York, Mc Graw Hill, 1998.
Reference Books
Robbins, S.P Organizational Behaviour 7th Edition, New Delhi, PHI 1996
Staw B.M Psychological Dimensions of Organizational Behaviour, 2nd Edition, Englowed
Cliffs, New Jersey, PHI 1995.
12
Title: WRITTEN, ORAL & SPOKEN COMMUNICATION
Objective:
The course is arrived to develop analytical, Written and Spoken Communication Skills,
essential in Business Situations, invoicing decision-making and implementation.
Pedagogy : Lectures, Assignments, Projects, Practical Exercises and Seminars
MODULE 1
Introduction: Understanding Business Communication
Concept of Communication attributes of Communication. Process Feedback, Barriers to
communication, Media & modes of communication
MODULE 2
Verbal and Non-verbal Communication
Presentation of Visual Aids, Conducting Business Meeting, Speaking and Presentation
Skills, Presentation, Employment Communication
MODULE 3
Listening Skills advantages, Process
MODULE 4
Written Communication - Effective Writing, Effective Writing proposals, Writing Long
Formal Report, Report Writing, Business Correspondents, Letter Writing
MODULE 5
Interviews &Group Discussion
MODULE 6
Extempore, Group Discussions, Personal Interviews- Exercises On Speaking and
Presentation Skills.
Assignment VII & VIII: Formal Documentation of the oral Presentation must be made and
Feedback must be given to the students. The case presentation could be used as ideal
situation for the purpose.
MODULE 7
E-mail writing
MODULE 8
Listening skills
Text Books
1. Contemporary Business Communication 5th Edition by Scott Ober-Biztatra
publications.
2. Basic Business Communication 10th Edition by Lesikar & Flatley TMH Publication.
3. Business Communication 3rd Edition by Mary Ellen Guffey Thomson Publication.
4. Foundation of the Business Communication by Dona. J. young-Tata McGraw Hill TMH
Publication.
5. Business Communication by Meenakshi, Raman Prakash Singh.
6. Reference: Business Communication today by Bovee thill schatzmans Pearson
education.
13
MBA & MBA (IB) SECOND SEMESTER CHOICE BASED CREDIT SYSTEM
(NEW SYLLABUS)
Title: Management Information Systems
Work load: 2hours per week Credit Points: 02
Semester End Examination -- 25 marks
Objective:
This is aimed at developing an understanding of Use of Information Technology as a
Strategic Tool for business management. The course focuses on development of
Information Technology Leadership.
MODULE 1
MIS concepts, Definition, role of MIS, role and importance of management, process of
management.
MODULE 2.
Decision Making, Decision Making Concept, methods, Behavioral Concept, MIS and DM
concepts.
MODULE 3.
Information: Classification of Information, Methods of Data and Information collection;
Value of Information; MIS and system concepts.
MODULE 4.
Systems Analysis and Design; analysis of existing system and of new requirements.
MODULE 5.
Development of MIS; Development of long range plans; Implementation of MIS; Quality in
MIS; Organization for Development of MIS.
MODULE 6.
Choice of Information Technology; Nature of IT decisions; configuration design;
evaluation; implementation plan
MODULE 7.
Application in Manufacturing Sector, Service Sector.
MODULE 8.
Decision Support System: concept and philosophy, Artificial Intelligence System,
Knowledge based Expert System,.
MODULE 9
Technology and Information System:Data, information, transaction, System application
Text Book and Reference Books:
Management Information Systems by W S Jawedekar, Tata Mc Graw Hill Publishing New Delhi 1998
Management Information Systems by James A O Brien., Mc Graw Hill International Forth edition,
1999
Management Information Systems: The Managers view; Robert Schulheis and Mary Sumner, Tata
Mc Graw Hill fourth edition, 1999.
Foundations of Information Systems by Zwass, Mc Graw Hill International edition, 1998
Neuman, Seev. Strategic Information Systems: Competitions through Information Technologies, New
York, Mac Millan College, 1994.
Mc Kenney, James L.Waves of Change: Business Evolution through Information Technology, Boston,
HBS Press 1995.
14
Title: Macro Economics for Managers
Objective:
1. To focus on economic reforms in India and analyze its impact on industry
2. To use macro economics as a tool in managerial decision making process
Pedagogy: Lectures, Assignments, and Seminars
MODULE 1.
Overview, definition, nature and scope of Macro economics
MODULE 2
Macro economic policies in India:
Monetary and credit policy, Fiscal policy, Budget (union budget) Direct and indirect taxes,
revenue and expenditure of union government, exim.policy, LPG policy
MODULE 3
National Income;
Concepts, Basic Terminology, Income and Product Concepts, Fundamental National
Accounting Identities and measurement
MODULE 4.
Income, Price Level and Employment: consumer income, consumer price index,
employment, types of employment, government of India policy, unemployment.
Module 5
Consumption Function: Aggregate Investment, Multiplier Concepts, Money and Interest
Rate, IS LM Analysis, Aggregate Supply and Price Level, Fluctuations and Growth
MODULE 6
Money and Banking:
Monetary system, Concepts of Money Supply, Central Bank, Banking System; Money
Markets , commercial banks in India, banking sector reform in India and RBI
MODULE 7
Balance of Payment: concept, component, trend in balance of payment
MODULE 8
Open Economy: Elements of Open Economy and closed economy
Project on Application of Macro economics in the process of decision making
Text Book and reference books:
Charles L.Schyltze : National Income Analysis.

Misra and Puri Economic Environment of Business.
15
Title : Quantitative Methods-II
Subject Code: 203 Contact Hours :60 Hrs
Objective: The objective of the course is to equip the students with techniques of data
analysis.
Pedagogy: Lectures, Assignments, Practical Exercises and Seminars
MODULE 1.
Operation Research: Meaning: scope: aid to decision making, Importance of OR
techniques in business and industry
Reference:
1. Gupta Premkumar and Hira, D.S. (2003). Operations Research, New Delhi: S.Chand &
Co. Ltd., Chap 1, pp 1-40
2. Kothari C.R.(2003). Quantitative Techniques, New Delhi: UBS Publishers Distributions
Ltd., Chap 1, pp 6-11.
Sharma, Anand(2000). Quantitative Techniques for Decision Making, Mumbai:
Himalaya Publishing House, Chap.122, pp.3-13.
MODULE 2.
Linear Programming:
Construction of LP model, Characteristics of L.P. problems, Graphical solution Slack,
surplus, artificial variables, Simplex method, Big-M method, Duality (Definition and
properties without proof), Economic interpretation of dual variables Sensitivity analysis
(Simple examples on change in price or requirement)
Assignments: on mathematical formulations and construction of L.P model, graphical

methods and simplex method, big-M Method. Case study & Computer solution verification
& interpretation through TORA package
Reference:
1. Sharma, Anand (2000). op. cit, Chap 3-5, pp. 15-84.
2. Shenoy, G.V.etal(1999) Operations Research for Management: New Delhi New
Age International(P) Ltd.
3. Taha, H.A.(1999). Operations Research, New Delhi: Prentice Hall of India Private
Ltd., Chap 3 & 4, pp 67-163.
MODULE 3.
Transportation and Assignment models :
Mathematical formulation of T.P model, Finding initial solution by North West corner rule,
matrix maxima method, Vogel approximation method, degeneracy, Test for optimality-
MODI method, variation in transportation problem, Assignment problems: Initial solution,
optimal solution, Maximization problem as assignment problem
Assignment :
To find initial solution of transportation problem by all three methods
To find optimal solution of assignment problem
Case study & Computer solution verification & interpretation through TORA package
Reference
1. Gupta Prem Kumar and Hira Das (1999). Op. Cit, Chap. 3 & 4, pp. 148-241.
2. Shenoy G.V. etal(1999). op. Cit, Chap. 2, pp. 70-109.
3. Taha, H.A.(1999). O.P. Chap 5, pp 165-213.
16
MODULE 4.
Decision Environment, Decision making under uncertainty:
Expected value criteria, variation, Lap lace, minimax, Savage Regrot and Hurwicz
methods, Bayesian approach (Simple problems only)
Assignment : Decision tree and its use in managerial problem
Reference
1. Levin I.R. and Rubin D.S (2002). Statistics for Management: New Delhi: Prentice
Hall of India Private Ltd., Chap. 17
2. Sharma, Anand (2000). op. cit, Chap 11, pp. 193-229.
3. Taha, H.A.(1999). O.P Cit. Chap 14, pp 519-554.
MODULE 5 :
Network Analysis :
Activity, event, drawing network, critical path method, Finding total float and free
floats.Crashing of an activity, Estimating the activity time, PERT analysis, Beta distribution,
Comparison C.P.M and PERT
Assignment: Drawing network, Finding ES-EF, LS-LF
References:
1. Kothari C.R.(2001) op. Cit, Chap 16, pp 427-465.
2. Shenoy G.V. etal(1999) op. Cit, Chap. 4, pp. 137-165
MODULE 6.
Network Analysis PERT & CPM. Drawing the network. Determining event times slacks,
Evaluation of critical path. Cost time trade off; crashing probability of completing a project
by a due date.
MODULE 7.
Theory of Games :Maximin and Minimax Strategies, Value of Game, Games with saddle
point, 2x2 Game without saddle point, Rules of Dominance, 2xn and nx2 games, Linear
Programming for 3x3 game without saddle point, on-zero sum games with examples,
Merits and Demerits of Game Theory
Assignments: Graphical Solution of 2xn and nx2 games.
References:
1. Kothari C.R.(2001). op. Cit, Chap 14, pp 373-402
2. Shenoy G.V. etal(1999). op. Cit, Chap. 3, pp. 110-136.
3. Taha, H.A.(1999). O.P Cit. Chap 14, pp 519-570.
MODULE 8
Inventory:
Inventory Functions, Cost, EOQ, EOQ with (i) Price Breaks (ii) when back order is
allowed, and Inventory Control Systems. Perpetual inventory system, Periodic inventory
system, ABC analysis.Assignment:
Problems on Optimal Inventory, EOQ, ABC analysis.
References:
1. Gupta P and Hira. D.S (2003). Op. Cit, Chap 12, pp 754-853.
2. Srivastava, U.K.etal (1997). Quantitative Techniques for Managerial Decisions,
New Delhi: New Age International (P) Ltd., 19, pp 655-694.
Module 8
Replacement Models:
Replacement Models, Replacement of items that deteriorate, Replacement of items failing
completely, Other Replacement Models.
Assignment: Problems on Replacement.
References.
1. Gupta P and Hira. D.S (2003). Op. Cit, pp 709-753.
2. Srivastava, U.K. etal (1997). Op. Cit, Chap-20, pp. 695-720.
17
Title : Financial Management
Subject Code: 204 Contact Hours: 60Hrs
OBJECTIVES;
i) To give the broad overview of corporate finance.
ii) To understand the changing role of Finance Manager.
iii) To know the impact of other functional decisions on Finance Function.
iv) To create awareness among learners, how costing such as, ABC, Standard
costing strengthen the finance function of business.
MODULE 1
Introduction to Financial Management:
Concepts, Goals of Finance Managers: Profit Maximisation, Wealth Maximisation, Value
Creation (Risk), Functions of Financial Management: Financing, Investment, Dividends
and Liquidity i.e. working capital, Duties of manager
MODULE 2
Financial Planning:
Estimation of Capital required by an undertaking, Capitalisation - Over & under
Capitalization, Impact of both of Financial decisions; Leverage --Operating,-Finance,
Combined; Capital Structure Theories ,Sources of Capital ;Cost of capital --Cost of Equity
,Cost of preference ,Cost of Reserves ,-Cost of Debt ,WACC
MODULE 3
Long and short term Finance:
Capital Budgeting ,-Nature Projects-Evaluation Criteria ,Traditional (PB,ARR) ,DCF-
(NPV,IRR,PI) ,Evaluation of Investment Proposal ,Risk under capital budgeting ,Capital
rationing and Investment Decisions Test
MODULE 4
Concept of WC management:
Determinants of WC ,Estimating the WC needs , Facets of Cash management, Managing
Cash collections and Disbursements, Credit Policy and Optimum Credit Policy , Credit
Policy Variables , Monitoring Receivables, Inventory management objectives, Techniques
of Inventory management, Factoring, lock box systems,Narasimhan, Tandon & Chore
Committee report)
Project on Working Capital mgt.
MODULE 5
Objectives of Profit Planning:
Essentials of Profit Planning, Preparation of profit Plan, Dividend Policy,-Walters Model,-
Gorden Model
-Reserves and Bonus Shares,-Depreciation policy of Indian Co.
-Assignment or Seminar
MODULE 6
Financing of Replacement of existing Assets & expansion:
Reconstruction and re-organization; Project on reorganization/outsourcing
MODULE 7
Costing to strengthen Fin Function:
18
Elements of Costing, Standard Costing, ABC, Developing and implementing costing
system in an organization (GL)
Text and Reference Books:

1. Fundamentals of FM: Brigham and Housten
2. Fundamentals of FM: James C Horne
3. Principles of Manage rial Finance: Gitman
4. Financial Management: I.M.Pandey
5. Financial Management: Khan and Jain.
6. Financial Management: Prassanna Chandra
7. Costing for Managers: Hoven and others
8. Cases in FM: I.M.Pandey and Ramesh Bhat
9. Cases in FM: Bhasin
19
Title: Marketing Research
Subject Code: 205 Contact Hours: 45 hrs
Objective
The objective of the course is to equip the student with the skills of Marketing Research.
MODULE -1
Introduction: Meaning, scope and importance of marketing research; own vs. agency
marketing research; marketing information system; meaning, need and components,
marketing information system and marketing research; marketing research process-I an
overview; problem definition, formulation and preparation of research proposal.
MODULE 2
Primary Data Collection: Primary data collection methods; mail survey, telephone survey
and interviews and their evaluation; observations; experimental methods, questionnaire
preparation and administering, organizing fieldwork for a collecting data.
MODULE 3
Research Design and Information Sources: Meaning and scope of research design;
types of research designs, exploratory, descriptive and conclusive; sources and uses of
secondary data, collection of secondary data.
MODULE 4
Sample Design and Data Processing: Determining universe, sampling frame and
sampling unit; determining sampling method; non probability and probability methods;
sample size determination; sampling errors vs. non-sampling errors.
MODULE 5
Questionnaire design:-Steps in Q.D. with examples for each step. Rating Scales
Juster, Likert, Semantic Differential, Thurston, Attitude Scales, Scales for illiterate
respondents
MODULE 6
Sampling: Steps &Types: Probability / non probability (simple, systematize; stratified
proportionate, disproportionate), Sample size determination
MODULE 7
Data processing: Tabulation (Coding Sheet) and analysis of data, Non-Parametric Tests,
Multi-variate tests ANOVA, Use of Software for analysis e.g. SPSS, Minitab, Systat,
Preparation of Final Report, analysis and report preparation.
MODULE 8
Applications of marketing research: motivation research. Product related research,
advertising research, Market and sale analysis research, sales forecasting
Text Books:
1) Marketing Research By Tull & Hawkins
Reference Books :
1. Chisnali P K Marketing-A behaviour
2. Boyd H W & Westfall: Marketing Research text and cases Richard Irwin
Inc.
3 Lucki D J Wales H G Etal: Marketing Research Prentice Hall
20
Title: Consumer Behaviour
Work load: 3 hrs per week Credit Points: 3
Objective:
Impart the skills in Students for understanding the consumer behavior,

Semester End Examination -- 50marks
MODULE 1
Introduction:
C.B. appreciated with Importance it has gained in the recent time understanding of C.B.
(retrospect & present) C.B. as process.
MODULE 2
Buyer behavior models
MODULE 3
Perception and Learning:-Theories implication of these Applications with examples.
Motivation & Personality:- theories implications of personalitymotivate theories &
implication.
MODULE 4
Attitude:- Introduction Definition components of attitude Models related multi
attitude model; Fishein model; remand active model; Advertising Model & its implications.
MODULE 5
Group influence:- Definition types of group (primary; secondary; formal etc.), - ref.
Group (Normative; Comparative; the; -ve etc.) Family influence (roles) (FLC) & its
application.
MODULE 6
Class & Culture:- Introduction Status symbol of each of the classes strata in social
class (Beliefs, - values; custom) Implication in market.
Refernce Books:
1.Bannet P D Kessarajan H H consumer behaviour PHI.
2.Langel J R Consumer Kollat D Black Well R D Helt Rinehard and Winston Inc.
3.Harkin B J The Psychology of Consumer behaviour.
4. Subhas Mehta Indian Consumer Studies: for marketing decisions (Tata McGraw Hill, pub)
21
Title: Marketing Management II

Objectives: a) to learn to take marketing decisions.
b) To Study practical aspects of marketing management.
MODULE 1:
Product Strategy :
Meaning and concept of products Product classification Product line decisions
Product mix decisions Branding and Packaging decisions New product development
strategy Product life cycle strategies.
MODULE 2:
Pricing Strategy:
Importance of pricing decisions in marketing Factors affecting pricing decision, Price
determination, pricing methods, new product pricing strategies Product mix pricing
strategies Price changes.
MODULE 3:
Promotion Strategy:
Meaning of marketing communication, Importance of promotion Promotion mix, Forms of
promotion Personal selling, Nature, Scope and importance Advertising, Meaning,
Objectives and importance Media sales promotion Nature, importance and techniques.
MODULE 4:
Distribution Strategy:
Meaning, Nature and importance, Alternative channels of distribution Factors to be
considered for selecting channel. Functions of distribution channels.
MODULE 5:
Retailing and Wholesaling :
Meaning, - Types of retailers Retailer marketing process Retailer marketing decisions
The future of retailing , wholesaling Types of wholesalers Wholesaler marketing
decision, Trends in wholesaling.
MODULE 6:
Direct Marketing:
Meaning Benefits and growth of direct marketing - Customer databases and direct
marketing Forms of direct marketing On-line marketing and electronic commerce
Integrated direct marketing Public Policy and ethical issues in direct marketing.
MODULE 7
World of Marketing: Online marketing, telemarketing,
MODULE 8
Technology Driven marketing
MODULE 9
Services and NGO marketing
22
Text Book:
Philip Kotler(Marketing Management-Analysis, Planning and Control- New Delhi, PHI-
2000 11th edition.
Reference Books :
1.Hepner H.W.: Modern Marketing- Dynamics and Management.
Boyd H.V. and West Fall R.: Marketing Research.
James M. Carman and Kenneth P. Phillips and Duncan: Marketing Principles and
Methods.
Britt and Boyd (Ed): Marketing Management and Administration.
Cundiff, W.F. and Still R,.R.Basic Marketing.
Davis and Maynard : Sa;es Management.
Simmons, Successful Sales Management.
Converse Paul, and Harvey W.Hugg; Elements of Marketing.
Sarin and Gopalkrishna; Marketing in India.
Neelamegham S.: Marketing Management and Indian Econoy- New Delhi, Vikas 1988.
Sherlekar S.A.: Marketing Management.
Kotler, Philip and Armstrong principles of marketing, New Delhi, PHI, 1997.
23
Title: Production and Operation Management
OBJECTIVES:
1. To understand a systems view of operations.
2. To provide conversion capabilities for meeting the organizations goals and strategies.
3. To understand the conversion of inputs into outputs with various technology.
MODULE 1
Role of operation management, meaning of operations function, importance of operations
management, types of transformation systems, product Vs services.
Interface of operations systems and systems view of operations management.
MODULE 2
Introduction to technological changes in operations management Evaluation & impact on
mgmt, Manual technology, Mechanized technology and automated technology.
Meaning, advantages and applications of Robotics, N/C machines, CAD and CAM, FMS,
Group technology.
MODULE 3
Plant location Importance of location decisions, factors influencing locations, selection of
locality,Excercises on Point rating, Factor rating &Graphical method, Facilities layout
Meaning, definition, scope, objectives of good layout, types of layout, basics of layout
planning models graphic, , Load distance analysis, computer models CRAFT.
MODULE 4
Production planning and control basics functions of PPC and its variants in different
system of manufacture, production cycle.
MODULE 5.
Forms of scheduling, basic scheduling problems- n job with machines, Product
sequencing
MODULE 6.
Line balancing methods Largest candidate rule method, Kilbridge & westers method,
Ranked positional weights method & Comsoal method
MODULE 7.
Quality control standards and specifications, quality assurance and quality control.
Statistical quality control, charts for average, range, fraction defectives and defects.
MODULE 8.
Work study definition, importance, objectives, benefits.
Method study Objectives, benefits, procedures, basics of process charts & Basics of flow
process chart & two handed process chart.
Work measurement meaning and benefits.
Time study meaning and objectives, steps in making a stop watch time study, principles
of motion economy.
24
MODULE 9.
Introduction to supply chain mgmt
Material planning . Source of supply of materials, make or buy decisions, selection and
evaluation of suppliers.
MODULE 10.
Stores and inventory control - objectives of stores, basic prerequisites for efficient
management of stores,Codification system
Types of inventory costs, EOQ, safety stock, ROL systems of inventory control ABC,
VED, 2 bin and review systems.
MODULE 11.
Value analysis definition, phases of value analysis and selection of materials, material
utilization of a product or assembly.
References:
Modern production and operation management by Elwood S. Buffa.
production and operations management, Everette E. Adam., Jr. Ronald J. Ebert.
Production and operations management by K. Ashwathappa
Elements of PPC by Samuel Eilion.
Materials management procedures, text and cases by A. K. Dutta.
25
Title: Company and Business law
OBJECTIVES:
01. To create Legal Awareness
02. To give exposure to various laws and acts which have impact on business and
industry
03. To give inputs relating to procedure of starting a new company.
Pedagogy : Lectures, Assignments, case studies and seminar
MODULE 1
Introduction to Business Law-Law and Society, Law and Business, Branches of Law Birds
Eyeview of Constitution of India, - Fundamental Rights (Article 12 to 16, 19, 21) Directive
Principles of State Policy (Article 36 to 51), Fundamental Duties (Article 51 A), Intercourse
of Trade and Commerce, Structure of Judiciary and Judicial Administration
MODULE 2
Indian Contract Act, 1872 Definition of Contract, Essentials of Valid Contract, Void,
Voidable, Illegal and Unlawful agreements, Contigent and Quasi Contract, Performance,
Termination and Breach of Contract, Remedies for Breach of Contract;Special Contracts
Indemnity and Guarantee, Bailment and Pledge and Law of Agency.
MODULE 3
Indian Companies Act, 1956 Concept and Classification of Company, Features of
different types of Company, Procedure of incorporation, Memorandum of Association,
Articles of Association, Prospectus, Shares, Share Capital, Membership, Management of
Companies qualifications and appointment of directors, removal of directors,
appointment of managerial personnel, winding \up of company.
MODULE 4
Sale of Goods Act, 1930 Contract of Sale of Goods, Agreement to Sell, Essentials of
Sale, Conditions and Warranty, Rights and Duties of Buyer and Seller Partnership Act,
1932 Definition of Partnership Formation of Partnership, Rights and Duties of Partner,
Dissolution of Partnership Firm.Negotiable Instruments Act, 1881 Concept and Features
of Promissory Note, Bill of Exchange, Cheque, Parties to Negotiable Instrument, Holder,
Dishonour and Discharge, bouncing of cheques
MODULE 5
Intellectual Property Rights Trade Marks, Patents, Copy Rights, Industrial Designs (only
concepts),
Information Technology Act, 2000 Introduction, Internet, Privacy, Pornography, e-
Commerce, Digital Signature (working idea)
Right to Information Act, Competition Act, Consumer Protection Act, 1986 (Working idea)
Recommended Books:
01. Company And Business Law By N.D. Kapoor Sultan Chand & Sons
02. \Company Law - Avtar Singh, Eastern Books Company
03. Business Law For Managers Prof.(Cmde) P.K. Goel, Biztantra
Reference Books:
01. Business Law By M.C. Kuchal- Vikas Publishing House,
02. Business Law For Manager - Icfai University
03. Business Law For Management Saravanavel And S. Sumathi Vikas Publishing
House
04. Busines Laws And Corporate Laws By Tulsian Tata Mcgraw Hill Publishing
Company Ltd.
26
Title: Small Enterprise Management
Work load: 3hrs per week Credit Points: 3

OBJECTIVES:
The objective of the course is to analyze and develop an understanding of the overall
Management Process in a small business unit particularly in developing economy.
Pedagogy : Lectures, Assignments, case studies, seminar, management games
MODULE 1
Small Scale Industrial Sector: Its role in Indian Economy Problems faced by Small Scale
Sector- Growth and prospects.
MODULE 2
Human Resource Mgt in Small enterprises:
Staffing- requirement- Selection of personnel Training and Development- Compensation
and Integration.
MODULE 3
Financial Mgt in Small enterprises
Determining financial requirement - Sources of Finance- Financial management systems.
MODULE 4
Production mgt in Small enterprise
Determining layout, Production Planning and Control- Quality Control.
MODULE 5
Mrk. Mgt in small Enterprise
Organizing Marketing: Problems approaches- Channel Selection-Sales force development
and management.
MODULE 6
IT in Small Enterprises- Use of IT in SSI,
MODULE 7
Small Industry Failure Causes and Preventive Measures
Text Books:
Small Business Management Fundamentals-Dan Steinhoff, McGraw Hill Kogakusha,
International Student Edn.
Management of a Small Scale Industry-Vasant Desai, Himalaya Pub. House , 2000.
Saley, E and Morsey, R. Small Scale Industries in the Developing countries. New York, Mc
Graw Hill.
Vepa, Ram N. How to Success in Small in Small Industry New Delhi, Vikas 1984.
Summer in-plant training:

Internal marks -50
External marks -50
27
MBA & MBA (IB) THIRD SEMESTER -- CHOICE BASED CREDIT SYSTEM
(NEW SYLLABUS)
COMPULSORY PAPERS
Title: Total Quality Management


Objectives: This cour se is designed to help students to develop basic appreciation of

quality concepts and learn the tools and techniques to achieve quality. It also gives the
totally integrated effort for gaining competitive advantage by continuously improving every
facet of an organizations activities.
Pedagogy : Lectures, Assignments, case studies, seminar,
MODULE 1
Introduction to TQM:
Various definitions of quality and TQM, Core concepts of quality, The masters of quality(W
Edwards Deming, Joseph M Juran, Philiph B Crosby, Kaoru Ishikawa, Ginichi Taguchi,
Shigeo shingo) Evolution of quality, The Total Quality Management Excellence Model,
Strategic Quality Management,
Lecture, Numerical Exercises on cost of quality, TPM
1. Basterfield H Dale and others, Total Quality Management, Pearson

Education/PHI, Inc. 2006.
2. K.Shridhar Bhat Total Quality Management (Himalaya publishing house 2005).
3. Poornima M Charantimath, Total Quality Management, Pearson Education,
2003.
MODULE 2
Continuous process improvement:
Concepts of Kaizen, Kaizen vs. Innovation, Kaizen Strategy, House of Quality, Quality
Function deployment, Quality Circles. Brain storming, Value analysis, Poka Yoke, Bench
marking.
Lecture, Case study on Kaizen

1. Imai Masaki, Kaizen, The key to Japans Competitive Success, McGraw-Hill, Inc.,
International Edition, 1991.
2. Heizer and Nathan, Cases in Total Quality Management Manufacturing and
services, Thomson South-western, 2004.
MODULE 3
Quality Improvement Tools:
The Seven Statistical tools, The New Seven tools, Other Quality Improvement Tools
Vision and Mission Statements, Stastical quality control, Acceptence sampling, Process
capability studies (six-sigma), Acceptence sampling, TPM.
Lecture, Exercises
1. Fundamentals of Quality Control and improvement, 2/e, Amitava Mitra, Pearson
Education 2001
2. Mahajan M Statistical Quality Contro, Dhanpat Rai and Sons, New Delhi 1997.
3. Poornima Charantimath, TQM, Pearson Education, 2003.
28
MODULE 4
Total Quality Management Models:
Deming award, Malcolm Baldridge National Quality award, The European Quality award,
CII-EXIM bank award, Rajiv Gandhi National peacock award.
Lectures, cases
1. B.Janakiram & R.K.Gopal Total Quality Management . PHI Publisher.
2. Poornima M Charantimath, Total Quality Management, Pearson Education, 2003.
MODULE 5
Quality Management System: Quality Systems, Quality Management Principles, IS0
9001:2000, ISO 14000, Introduction to sector specific quality Management System,
Quality certification and Quality audit.
Lecture, Visit to industry and understanding Quality Management System
2.Quality Systems, Bureau of Indian Standards
4. B.Janakiram & R.K.Gopal Total Quality Management . PHI Publisher
MODULE 6
Service quality: Service Industry and quality, CRM, The Servqual model
Lecture, cases
1. Service Marketing by Valarie A Zeithmal, Jo Bitner, Mc Graw Hill Int. Ed.

2. B.Janakiram & R.K.Gopal Total Quality Management . PHI Publisher.
References: Encyclopedia on TQM 6 volumes, Mc Graw Hill Publication

Web references:
1) www.qcindia.com
2) www.baldrige.org
3) www.tqm.com
4) www.quality.org
5) www.ciionline.org
6) www.iso.ch
7) Jamaes evans &William m Lindsey Management and Quality Thomson publisher
6th edition
29
Title: International Economics- I
Subject Code: 3001 * (For MBA IB) students only) Contact Hours: 30 Hrs
Work load: 2hours per week Credit Points: 02

Module I
Study of International Economics, International Economic problems- Inter-regional Vs
International Trade.
Module II
Pure theory of International Trade, Classical Theory Adam Smith, David Ricardo and
taussing, Neo Classical Theory, Haberiers opportunity costs Theory, Community
indifference curves, Offer curves.
Module- III
Heckscher Ohlin theory, Empirical relevance of H-O theorems: The Leontif Paradox-
Techmological gap model. Inter-industry Trade and Strategic Trade Policy models.
Module IV
Trade and Economic Development Hicksian Theory, Rybzynski Theorem, Technical
progress and International Trade, Export- led growth and developing countries. Terms of
trade concepts, determination of gains from trade. Theory of immiserising growth.
Module V
Instruments of Trade Policy: Theory of Tariffs, Tariffs and income distribution optimum
Tariffs, effects of Tariffs. Non-Tariff barriers Quotas, Exchange control and other
quantitative restrictions, international cartel, dumping, International agreements and
services, TRIMS, TRIPS and WTO.
Module VI
Balance of payments- Concepts and measurements Balance of trade transfers current
and capital accounts deficits and surplus Equilibrium in the BOPs National income
and BOPs Disequilibrium and adjustments of BOPs.
Reference:
1. Sodersten B. (1993): International Economics, Mcmillan London.
2. Dominic (1990): International Economics, Mcmillan Publication Company, New
York.
3. P.H. Lindert (1998) : Kindlebergers International Economics, (8th edition) Richard
D. IRWIN Inc., Illinois.
4. C.P. Kindleberger (1968) : International Economics, Richard D. IRWIN INC.,
ILLINOIS.
5. H.G. Mannur (2001): International Economics (2nd edition) Vikas Publishing
House Pvt. Ltd.
6. M.L. Varma (2001) : International Trade : Vikas Publishing House Pvt Ltd, New
Delhi.
30
Title: Business Process Reengineering and Benchmarking

Objective: To introduce students to the concept of Benchmarking and Business Process

Reengineering.
MODULE 1
Benchmarking
Benchmarking- Introduction to Benchmarking, Conducting a Benchmarking study,
methods and practices of Benchmarking, Training for Benchmarking, legal aspects of
Benchmarking; Benchmarking costs.
MODULE 2
Business Process Reengineering-
Definitions, Organizing for Re-engineering, Process Re-engineering framework. Steps in
Re-engineering process. Top management support, Phases in Re-engineering program
References:
1. Dey B R, Business Process Reengineering and Change Management Biztantra,
2005
31
Title: International Trade-Procedure, Documentation & Logistics - I
Subject Code: 3002* (For MBA (IB) students only) Contact Hours: 30 Hrs

Module I
International Market Research Strategies, Product Planning, Cost estimation, sales
Forecast, Different Registers, Significance of Documentation & Related procedures,
Export management, Organisation Structure.
Module II
Export and Import Policy and Procedures, Preliminary information, Export sales Quotation,
Different Incoterms: FOB/C & F, CIF etc.
Methods of payments, Shipping & distribution, after sales service Customer complaint
and conflict resolution.
Module III
Pre-requisites: PAN Number, IEC Number, Application & Related documents for IEC, Role
of DGFT, Export Promotion Councils, RCMC, other related procedures of registration,
Import Policy and Procedures, licensing rules, Conditions and Obligations of Importers,
Different Custom Duties (Import), Customs administration and procedures Clearance of
Import cargo, Indian case, Import Finance.
Module IV
Exchange Control Regulations: RBI Guide Lines, Authorised Dealers, FERA/FEMA,
Permitted Currencies, ACU, Export Realization, Procedure & Related documents. Trends
in Indias Export & Import.
Module V
Export Documents: Export Order, Letter of Credit, Export Declaration Forms, Bill of
Lading/Airway Bill, Bill of Exchange, Shipping Bill, Certificate of Origin, Invoice, Packing
list, GSP Certificate, Legalization of documents, Bank Certificate of Export & Realization.
References:
1. Ministry of Commerce and Industry, Hand Book of Procedures, Volume I and II
GOI, New Delhi 2000.
2. Mahajan, Guide to Export Policy, Procedures and Documentation 2000-2001
3. Ballu. R. H. Business Logistics Management, PHI, Inc 1999- 2000.
4. Government of India, Customs Tariff of India 2000 2001, 1999/2000.
5. Jain, R.K. Customs Law Manual, Centax Publications Pvt. Ltd., 2000.
32
Title: Strategic Management

Objective:
1. This course exposes the student to the Strategic issues in decision making through
extensive use of practical case studies, current events, etc.
2. This is a project-based course and the student is expected to go through a simulated
experiential learning. The course integrates all the concepts and cases learnt in
functional areas.
Pedagogy : Lectures, Assignments, case studies, seminar
MODULE 1
Strategic Management: What is Strategy and Business Policy; What is Strategy, Why
strategic Management; Strategic Management in multi SBU
MODULE2
Strategic Management elements and model:
Strategic intent ,Elements of Strategic Management mission and objective why, how
are they formulated, why do they change, examples of mission /objective, . Factors
influencing formation of objectives and mission, Policies, programs, budgets, and
procedures, Mintzberg model of decision-making, Strategic decision making process,
Corporate Governance and Social Responsibility
MODULE 3
General environment: identifying external environment variables; economic factors,
technological factors, social factors, porters approach to industry analysis; drawing an
industry matrix / etop; global competition
MODULE 4:
Internal Analysis and Diagnosis, VRIO framework:
Competitive Advantage, Value-chain analysis, internal factors to be analyzed Marketing
and distribution factors; R&D factors; Production & Operations factors; Corp. Resources &
Personnel factors; Finance factors, diagnosing strengths and weaknesses of an
organization. Developing a IFAS and strategic advantage profile.(IFAS+EFAS=SGAS
Matrix). SWOT Analysis & TOWS Matrix
MODULE 5:
Generic Strategic Alternatives:
Basis-Porters Generic Stratgies; Direction: Expansion, Stability, Retrenchment, and
combination strategies when and how do companies choose them?; Timing tactics and
market location tactics.
MODULE 6
Strategy Variation
Internal and External alternatives to strategies ;( Concentric Strategies vertical
Integration, Diversification strategies) Related / Unrelated, Horizontal/ Vertical, Active /
Methods: Passive alternatives. International Entry Strategies Acquisitions, Mergers, and
Joint Ventures Factors which are important legal and human considerations.
MODULE 7:
Corporate level Decision Making:
Strategic Choice and Implementation; Analytical Tools BCG Matrix, GE Business
Screen, International Portfolio analysis, Key Country Matrix.; Parenting Matrix
33
Reference Books:
1. Business Policy and Strategic Management by William J Glueck and Jauch. (G&J)
2. Strategic Management competitiveness and Globalization by Michael A Hitt, R
Duana Ireland & Robert E Hoskisson.(Hitt)
3. Business policy and strategic Management By Gupta, Golekota &
Srinivasan.PHI,2005(Gupta etal)
4. Strategic Management by Pearce and Robinson- T M H,2005(P&R)
5. Strategic Management-, The Indian context,- R.Srinivasan, Prentice Hall, 2005
1. www.businessworld.com
2. www.manufacturing.net
3. www.strategyclub.com
4. www.business.com
5. www.findarticles.com
6. www.alltheweb.com
7. www.magportal.com
8. www.prnewswire.com
9. http:// search.news.yahoo.com/search
10. www.nrf.com
11. www.dsnretailingtoday.com
12. www.supermarketnews.com
34
Title: Business Ethics
Objective : To provide inputs relating to ethical issues faced by industry
MODULE 1
Introduction to Business Ethics
Ethical Problems in Business; Ethical Choices in Business; Importance of Ethics in
Business
MODULE 2
Moral Standards
Ethics and Decision Making; Making Moral Decisions
MODULE 3
Ethics in Practice
References:
Ethical Choices in Business R.C. Sekhar..
A Study in Business Ethics Rituparna Raj.
Business Ethics-Concepts & Cases-Manuel G Velasquez Pearson
35
MARKETING SPECIALISATION
(Minimum two of the following)
Title: Industrial marketing

Objectives :
a) To gain insights in to the various steps of Organizational Buying Process.
b) To understand global practices of Organizational Buying and analyze the web
presence of Companies.
c) To understand the mechanism of third party outsourcing including both Products
and Services.
MODULE 1:
a) Introduction to the Subject: Appreciation of the Course
b) Definition of Industrial & Consumer Product. Basis of Classification. Difference between
Industrial & Consumer Marketing. Concept of Derived Demand.
c) Classification of Industrial: Consumers [Commercial Enterprises, Govt., Institutions]
d) Classification of Industrial: Products with Marketing Strategies [Entering Goods,
Foundation Goods & Facilitating Goods
MODULE 2 :
a) Key Characteristics of Organizational Buying Process.
b) Purchasing Organization :[ Structure / Functions ]
c) Commercial Enterprises: Govt / Institutional Markets [ Understanding purchase
procedures in each of the above Markets ]
d) Industrial Buying Process :[ 8 Stage Model ]Concept of Buying Center. Buying Situation
Analysis with Marketing Strategies.[ New Task, Modified Rebuy & Straight Rebuy ]
f) Buying Motivations of Organizational Buyers [ Rational / Emotional Motives ]
g) Purchasers Evaluation of Potential Suppliers [ Supplier Capability ].Evaluation of Supplier
Performance [ Categorical Plan Method, Weighted Point Plan, Cost Ratio Plan ]
h) Environmental Influences on Organizational Buying Process[ Environmental Forces,
Organizational Forces ]
i) Group Forces, Individual Forces
j) Marketing Information System for Industrial Marketing
MODULE 3 :
a) Industrial Marketing Planning. Problems in Planning. Planning Process.

b) Organizational Demand Analysis.
c) Segmenting the Industrial Market, Targeting & Positioning.
d) Industrial Product Strategies: - Core Competency, Product Quality, Planning Indl. Pdt. Strategy
, Product Policy
e) New Industrial Product Development.
f) Managing Service for Business Markets : Business Services / Role, Marketing Mix for Business
Service Firms developing new Services, Business Service Marketing: Challenges
MODULE 4
Managing Business Marketing Channels :
- Direct / Indirect Distribution, E Channels, Distributors / Mfr. Reps, Channel Design, Channel
Administration
b) Pricing Strategy for Business Markets :
- Industrial Pricing Process
36
- Pricing across PLC
- Responding to price attacks from Competitors
- Competitive Bidding [ Tenders ]
c) Industrial Advertising and Promotions :
- Industrial Advertising
- Power of Internet Marketing Communication
- Measuring Ad. Effectiveness
- Managing Trade Shows
MODULE 5
a) Managing Indl. Personal Selling Function :
- Organizing Personal Selling Effort.
- Key Account Management
- Sales Administration
- Transforming the selling process through Internet.
Reference Books:
Industrial Marketing By Krishana K Hawaldar 2edition TMH
Industrial Marketing Text and Cases By Francis Cherunilam HPH
37
Title: Sales Management
Objective:
The purpose of this course is to develop understanding and skill about concepts, method
and strategies of sales management. It also aims at developing various competencies to
tackle different sales related problems and train the student to become effective sales
force to bring only into the organization and become an bread earner for self and
organization
Pedagogy :Lectures, Assignments, Projects, and Seminars
MODULE 1: Introduction to Sales Management

Evolution of Sales Department, Evolution of Personal Selling, Meaning and objective of
Sales Management Nature and Role of Sales Management Personal Selling Strategies
Types of Personal Selling (Industrial, Retail and services) Types of Selling (Order takers,
Order creators, Order getters) Theories of Selling AIDA Difference between Selling &
Marketing Management Process Sales Management Process Emerging Trends in Sales
Management
MODULE 2 : Selling Skills and Strategies

Selling and Buying Styles Selling Situations (Selling Task functions, Maintenance
selling, Developmental Selling) Selling Skills Negotiation Skills Problem Solving Skills
Problem Solving Process Problem Definition Techniques.
MODULE 3 : Selling Process

Stages Prospecting (process & Methods) Handling customer objections-Methods of
Closing Sale
MODULE 4 : Managing Sales Information or Setting Personal Selling Objectives

Types of Personal Selling Objectives Qualitative & Quantitative Important terms: Market
Potential, Sales Potential, Sales Forecast Forecasting Market Demand Market Demand
Function Market Demand Forecasting Marketing Decision Support System Forecasting
Process Methods of Forecasting.
MODULE 5 : Sales Organization

Purpose of sales Organization Setting Up a Sales organization Types of sales
organization structure (Line, Line & Staff, Functional sales, Committee sales) Factors
influencing the structure Typical Structure-Line Organization Design by Territory,
Management, Function, Product, Customer Combined sales Organization Design,
Emerging Organizational Designs Number of Sales People.
MODULE 6 : Organizing Sales Efforts Management of Sales Territory

Functions & Qualities of Sales Executives Sales Territory-Concept Designing: Reasons &
Procedures Shapes
MODULE 7 : Management of Sales Quota

Meaning of Sales Quota Objectives and Principles of setting Sales Quota Quota Setting
Procedure / Methods Types Problems in Setting Sales Quota
MODULE 8 : Sales Budget Control & Cost analysis

Purpose of Sales Budget Sales Budget Form and Procedure Sales Audit
38
MODULE 9 : Recruitment & Selection of Sales Force, Training Motivation &
Compensation of sales Force
MODULE 10 : Current issues in Sales Management

International Sales Management, Direct Marketing, Telemarketing, Marketing on the net,
future of Sales Management, Career Opportunities.
Text Book :
Sales Management- Decisions, Strategies and cases by Richard R. Still, Edward
W. Cundiff; and Norman A.P. Govani- 5/e. Prentice Hall Publications, New Delhi.
Reference Books :
1. Professional Sales Management by R- E. Anderson, Joseph F. Har,Alan J. Bash -
McGraw Hill Inc. International Student Edition
2. Marketing Channels- Louis W. Stern, Adel L ER-Ansary, Anne T. Coughlan. 5\e. PHL,
New Delhi
3. Fundamentals of Logistics Management by M. Lambert, James R. Stock, Lisa M Eliram-
McGraw Hill Publishing.
4. Cases in Marketing Channel strategy, by Robert J.Foster Arch G.Woodride and
J.Taylor Sims, Harper and Row Publsihers.
39
Title: Distribution & Logistics Management

Semester and Examination -- 25 marks
Objectives:
The purpose of this course is to develop understanding of logistics, its basic framework
and its practical utility.
MODULE 1
Distribution Management - Marketing Channels. Structure Functions and Relationship,
Retailing and Wholesaling, Logistics and physical distribution, Structure and Strategy,
Design of Channel system and Distribution Systems.
MODULE 2
Channel Management - Policies, Information Systems, Assessing performance of
Marketing Channels.
MODULE 3
Logistics Management - Key Logistics Activities viz., Customer Services, Demand
Forecasting, Inventory Management, Materials Handling, Communication, Order
Processing, packaging, traffic and transportation, warehousing and storage. Developing
Logistics Strategy, Logistics Information System, Organizing for Effective Logistics,
Implementing Logistics Strategy.
MODULE 4
Managing channel member behavior and managing the international channels of
distribution,
MODULE 5
Logistics design for distribution channels, logistics outsourcing, e-commerce logistics,
Reverse logistics, global logistics, strategic logistics, performance measurements and
controls
Textbook:
Sales and Distribution Management by Tapan Panda and Sunil Sahadev Oxford
publication
Reference books:
Logistics Management by Vinod V Sople Pearson Education
Logistical Management by Donald Bowersox, David Closs- TMH, 2004
Business Logistics/Supply Chain Management Ronald Ballou- Pearson Education
40
Title: Services Marketing
Subject Code: 3008 Contact Hours : 30 Hrs
Evaluation : Continuous Internal Assessment 25 marks
Semester and Examination (External) -- 25 marks
Objective :
The objective of this course is to give student a complete exposure to all aspects of service
design, standards, delivering and performing service.
MODULE 1.
Introduction to Services: What are services? Why Services marketing? Myths about
Services. Differences in marketing of tangible goods versus services marketing. The
services marketing mix.
MODULE 2.
Key competitive trends and conceptual framework: Competitive trend for the 21st century.
Customer satisfaction and customer focus value, TQM and Services Quality, Emerging
technology and Internationalization of services.
MODULE 3
Focus On The Customer-Consumer Behavior in Services. Customer expectations of
Services, customer perceptions of services, strategies for influencing customer
perceptions. Understanding customer expectations and perceptions through Marketing
Research, Building Customer Relationships through Segmentation and Retention
Strategies.
MODULE 4.
Aligning strategy, service design and standards, Customer-Defined Service Standards,
Leadership and Measurement System for market drove services performance, Service
Design and Positioning.
MODULE 5.
Delivering and performing service, Employees roles in Service Delivery, Delivering
Service through intermediaries and Electronic channels Customer's role in Service
Delivery, Managing Demand and Capacity, International Services Marketing.
MODULE 6.
The role of advertising. Personal Selling and other communication, Pricing of Services,
The physical evidence of Services.
Selected cases in Services Marketing, viz., and Marketing Services such as Airlines,
Hotels, Courier and Financial services.
Text Book :
Services Marketing by Valarie A- Zeithaml mid Mary Jo Bitner Mc Graw Hill International
Edition.
Reference Books :
1.The Essence of Services Marketing by Adrian Payre. PHI, New Delhi
2. Services Marketing by Sanjay P. Palankar, Himalaya Publishing House.
3. Services Marketing by Dr. S.M. Jha, Himalaya Publishing House.
4. Marketing of Services by Harish Varma.
5. Managing Services by Christopher H. Lovelock.
41
Title : Customer Relationship Management

Objective:
The objective of this course is:
1. To understand the role, value and prospects of CRM
2. To provide managerial insights into the process of forming, managing and
enhancing customer relationships
MODULE 1:
Introduction to Relationship Marketing
MODULE 2
Why CRM
MODULE 3
Steps in CRM
Customer Acquisition & Segmentation, Customer Life time value computation
Crafting the right value propositions -Define purpose of relationship -Setting relationship
boundaries -Creating relationship value -Motivating Employees -Role of IT in CRM
MODULE 4
Implementing CRM
Reference Books:
1) Handbook of Relationship Marketing by Jagdish Sheth and Atul Parvatiyar,

Response books, Sage Publications, 2003
2) Customer Relationship Management A Step by Step Approach by H Peeru
Mohamed & A Sagadevan, Vikas Publishing House Pvt Ltd, 2003 (HPM-AS)
3) CRM - At the Speed of Light by Paul Greenberg, Tata McGraw-Hill, 2001
42
Title : Marketing on Internet

Objective: This course is designed to provide the understanding of impact of Internet on

marketing. It explores how the Internet can be used to both improve marketing efficiency
and marketing effectiveness.
Pedagogy : Lectures, Assignments, Projects and Seminars
MODULE 1
Introduction to Internet age and marketing, marketing in an information-intensive
environment, Customer behaviour in the future, the internet and international marketing.
MODULE 2
Implications of the Internet age for marketing, implications of the Internet for Consumer
Marketing, Data mining in marketing
MODULE 3
Improving marketing productivity in the Internet Age, product innovation in the Internet
age, developing products on Internet time, Reintermediation and disintermediation in the
internet age, pricing in the internet age, advertising in the internet age, sales and customer
and customer service in the internet age, building meaningful relationships through
dialogue
MODULE 4
Ethical, Legal, and Social impact, issues and challenges facing public managers, privacy
in the information age: stakeholders, interests, and values, a framework for Patents and
copyrights in the Digital Age.
Textbook:
Internet Marketing Sheth, Eshghi, and Krishnan Harcourt
Reference:
Journal of Marketing,
43
Title : Business Process Outsourcing


Objective: This course is designed to provide the understanding of outsourcing in the

global economy. The parameters that determine the when and how to outsource in this
competitive age to achieve the efficiency and effectiveness.
MODULE 1
Introduction and meaning of BPO, history of the industry, human issues in Call Centers
and BPO industry, stress, quality/quantity conflict, intensity, targets, sleeping disorders,
consequences of unmanaged stress, managing stress
MODULE 2
BPO industry in India, factors why BPO is gaining ground in India, different types of
services being offered by BPOs, Companies in India providing these services,
MODULE 3
Attrition rates in BPO industry and retention strategies in ITES/BPO industry, employee
benefits provided by majority of BPO companies,
MODULE 4
PCMM model and its application, introduction, the strategic objectives pursued in PCMM,
need for PCMM (People Capability Maturity Model), structure, level, behavioural
characteristics of maturity level, key process areas- maturity levels vs. process categories
MODULE 5
Managing IT outsourcing: offshore, onshore, and nearshore, how to think strategically
about outsourcing, BPO meets BPM, Business Process Offshoring,
MODULE 6
Moving up the value chain from BPO to KPO, opportunities & challenges in the field, areas
in the KPO, challenges for Indian companies in the financial services KPO business,
classification of outsourcing phenomenon in financial services, BPO potential in the
Financial Services Sector
Reference:
www.nasscom.in
Reports of BPO companies,
Delloite Research reports/Forrestor Reports
44
Title: Brand Management

Objective: The chief purpose of this course is to provide a comprehensive understanding
of brands, brand equity, and strategic brand management. An important goal of this
course is to current thinking and developments on these topics.
MODULE 1
Branding perspectives, branding challenges and opportunities, the brand equity concept,
strategic brand management process,
MODULE 2
Identifying and establishing brand positioning and values, customer based brand equity,
steps of brand building, brand building implications, brand positioning and values,
positioning guidelines, defining and establishing brand values
MODULE 3
Planning and implementing brand marketing programs, choosing brand elements to build
brand equity, options and tactics for brand elements, designing marketing programs to
build brand equity, product strategy, pricing strategy, channel strategy, Integrating
marketing communications, to build brand equity, leveraging secondary brand knowledge
to build brand equity,
MODULE 4
Measuring and interpreting brand performance, developing a brand equity measurement
and management system, the brand value chain, designing brand tracking studies,
measuring sources of brand equity, measuring outcomes of brand equity
MODULE 5
Growing and sustaining brand equity, designing and implementing branding strategies,
introducing and naming new product and brand extensions, managing brands over time,
managing brands over geographical boundaries, market segments.
Text book:
Strategic brand management- Kevin Keller- Pearson Education
Reference:
Brand management The Indian Context Y L R Moorthi Vikas Publication
Product Management by Donald R Lehmann and Russel S Winner 2nd Edition
Irwin/McGraw Hill
45
Title: Introduction to E commerce

Pedagogy: Lectures, Assignments, Projects, and Seminars.
MODULE 1
Introduction to E-Commerce:
Its meaning, Framework, The anatomy of E-commerce applications, E-commerce
consumer applications & E-commerce organization applications.
MODULE 2
The internet terminology:
Chronological history of the internet, Internet Governance, Client server Network security,
Fire walls and network security. Data and message security, Encrypted documents and E-
mail. Network infrastructure for E-Commerce and network security Components of the I-
Way- Network access equipments, Global information distribution networks, Public Policy
issues shaping the 1- Way Utility of and demonstration of Client Server architecture,
MODULE 3
Web site designing Web background, www as architecture, E Com & www &
consumer oriented E-Commerce. Technology behind the web, security and the web-
consumer oriented application mercantile process models. E Shopping & exercises with
virtual mall
MODULE 4
Electronic payment systems:
Types of E-payment systems, Digital token based, smart cards, Credit card based E-
payment systems, Risk and E Payments systems, Designing E-payment systems,
Electronic Data Interchange, EDI applications in business -legal, security and privacy
issues. Internet based EDI. Internal information systems, work flow automation and co-
ordination - customization and internal commerce, Supply Chain Management, types of
digital documents & corporate data ware houses. Demo of E banking system, payment
methods.
Exercise on EDI.
MODULE 5
Adv Advertising and marketing on the Internet:
The new age of information based Marketing, Advertising on the internet & Market
Research. Finding out different ad copies and hit counts. Marketing research on net with
the help of search engines
MODULE 6
Software agents:
the internet protocol suite, mobile and wireless computing fundamentals and active/
compound document architecture, Characteristics and properties of agents, the
technology behind the software agents. Applets, browsers, and software agents, layers
and networking, internet protocol suite, Desktop TCP/IP, SLIP and PPP, Mobile TCP I IP
based networking; multicast, Next generation IP, Mobile computing framework, wireless
delivery technology and switching methods, mobile information access devices, cellular
data communication protocols - mobile computing applications - personal communication
service (PCS),
46
MODULE 7
Ethical and Unethical issues related to e-commerce: Cyber security & cyber crimes,
Text Books
1 Frontiers of E-commerce by Ravi Kalakota and Andrew B.Whinston-Pearson

Education
2 E-commerce-The cutting edge of business by Kamalesh K.Bajaj &Debjani
Nag,TataMc Gaw Hill,New Delhi.
Reference Book
1 E-commerce concepts,Models &stratgres C.S.V.Murthy Himalaya Chapter 16-17
2 E-Business Organizational &Technical Foundations By Micheal P.Papazaglou
&Pieter M.A.Ribbers Wiley-India.
3 E-Commerce Business Technoly Society.-Laudon & Traver-Pearson Education
4 E- Business 2.0 by Ravi Kalakota
Cases from:
E-commerce-Bajaj& NagTataMcGrawHill
E-Commerce Bharat Basker-- TataMcGra
47
Title : Rural Marketing

Objective: The primary focus of this course will be to analyze Rural Markets, and models.
This course will also provide an understanding of Rural Markets and its role in the
Economic and Social development.
Pedagogy : Lectures, Assignments, Projects, and Seminars
MODULE 1: Indian Rural Market Environment

Introduction, Population, Occupations, Income Generation, Rural Urban Disparities,
Infrastructure, Development Programmes, Reforms etc.,
MODULE 2: Rural Marketing

Definition, concept, scope, nature, etc., Size and Nature of Indian Rural Markets Rural
Demand & Rural Market Index Problems in Rural Marketing.
MODULE 3: Consumer Behavior

Buying Characteristics, Decision Process, Behavior and Evaluation
MODULE 4: Market Research for Rural Marketing
MODULE 5: Segmenting the Rural Market, Targeting and Positioning
MODULE 6: Product Strategy

Significance, concepts and product mix decisions
MODULE 7: Pricing Strategy

Objectives, Policies and Strategies
MODULE 8: Promotion Strategies

Advertising, Sales Promotion, Communication in Rural Marketing Language and Culture
MODULE 9: Distribution Strategies for rural Marketing and channels of distribution

Marketing strategies for specialized rural market oriented commodities Marketing of
Agriculture Products Marketing of Agriculture Machinery and other agricultural inputs like
fertilizers pesticides, seeds, feeds and other equipment
MODULE 10: Products of cottage and village industries.

Role of Co-operative, Govt., financial institutions, public sector undertaking, regulated
markets and public distribution systems
MODULE 11: Intervention of IT in rural Markets

Simputers, under the head of Micro Credit Expansion, U.R.L /connect to MIS
Reference
1. RM, TPG --- Rural Marketing, Environment problems and strategies by T P
Gopalswamy, Wheeler publishing, New Delhi.
2. RM,CSGK & LR ---- Rural Marketing, text and cases by CSG Krishnamacharulu
and Lalitha Ramkrishnan, 2002, Pearson Education Asia.
3. RM , SV ----Rural Marketing, targeting the non-urban consumer by Sunil Kumar
Velayudhan, Response Books.
48
Title: International Marketing Management


MODULE 1
Over View of the World Business- Domestic V/s Intl. Mktg. Benefits of Intl. Mktg.
MODULE 2
Trade Theories : Economic Dev.t Barriers to Intl. Mktg. Role of GATT ,WTO, OSP, etc.,
Global Bus. Envt.
MODULE 3
World Mkt Environment- Political/Legal/Cultural/Social/Psychological dimensions and
how they make IM Challenging and Exciting and Risky at the same time.
MODULE 4
Planning for Intl. Mktg.- Overseas MR, IS, Foreign Mkt ,entry strategies, International
marketing Decisions-Product Branding, Packaging, Pricing, Distribution, Sales, Sales &
Promotion Decision &strategies
MODULE 5
Financial Environment: Decisions in IM.
MODULE 6
Foreign Trade in India- Regulation, Promotion &Development, Foreign Trade Control,
EXIM Policy, Organizational Setup. Export Documents and Procedures, Export Risk
Insurance. Major problems of Indian Export
Text Book:
International Marketing-Analysis & Strategy (3rd Ed.) S.Onkvisit/ J.Shaw
International Marketing-(Including Export Mgmt.) 3rd Ed.Francis Cherunilam
49
Title : Retail Management
Subject Code no: 3016 Contact Hours: 30 Hrs

Objective : The primary focus of this course will be to analyze Retailing theories, and
models. This course will also provide an understanding of Retailing as an Economic and
Social process
MODULE 1 : Perspectives on Retailing:

World of Retailing, Retail management, introduction, meaning, characteristics, emergence
of organiziations of retailing-Types of Retailers -Multichannel Retailing -Customer Buying
Behavior
MODULE 2 : Retailing Environment :Indian perspective:

-Historical Perspective, role of retailing, trends in retailing-Problems of Indian Retailing -
Current Scenario -Future Course
MODULE 3 : Retailing strategy and planning:

-Retail Market Strategy -Financial Strategy -Site & Locations Human Resource
Management, Information Systems and supply chain management & Logistics
MODULE 4 : Merchandise Management:

-Planning Merchandise Assortments -Buying systems -Buying merchandise Pricing -
Retail Communication Mix
MODULE 5 : Store Management

-Managing the store-Store Layout, design, and Visual Merchandising, Customer Service
MODULE 6: Relationship Marketing in Retailing:

Management of relationship, evaluation of relationship marketing, relationship marketing in
organized and unorganized retail sector, retail research and retail audits.
TEXT BOOKS
RETAILING MANGEMENT by Levy and Weitz. Tata McGraw-Hill, 5th Edition.
REFERENCE:
Retail Management, Barry Berman- PHI, 9/E, 2005
Retail Marketing Management, David Gilbert- Pearson Education 1/e, 1999
RETAIL BIZ, Magazine.
50
FINANCE SPECIALISATION
(MINIMUM OF TWO SUBJECTS OF THE FOLLOWING)
Title: Financing Decisions
Objective: To provide students exposure to Capital Structure, Dividend Policy, Trends in
Corporate Financing
MODULE1
Overviews of Financing Decisions. Leverage and risk. Value of the firm, NI, NOI, and
Traditional approach. M-M proposition with and without taxes, Millers personal tax
consideration, De Angelo & Masulis argument, Information Asymmetry, Financial
Signaling ,Agency Theory.
MODULE 2
Debt capacity and the design of capital structure
MODULE 3
Capital Structure of Indian Companies in practice, Debt-equity norms, Trends in Corporate
financing patterns
MODULE 4
Valuation of Warrants, Convertibles and Contingent claims.
MODULE 5
Dividend Policies; behaviour: Gordon & Lintner model, Empirical analysis by Fama &
Babiak. The effects of dividend yield on common stock prices. The Black & Scholes study.
Dividend behavior of Indian companies. Buyback of shares, Bonus shares,
Stock Splits
MODULE 6
Financing of Industrial projects in India: Promoters contribution, Participation in equity
by Institutions and non-residents Bridge loans ,Venture capital Raising funds by new
equity.
MODULE 7
Planning a public issue: Pricing and timing of a new issue Underwriting and marketing of
a new issue, Private placement, SEBI guidelines, raising funds by non equity instruments,
CCPS, Convertible debentures, Debenture by public sector undertakings.
Reference Books:
th
VH: James C Van Horne Financial Management and Policy Pearson 12 edn /PHI, 11/E.
B&M: Brealey & Myers - Principles of Corporate Finance, TMH, 7/E.
PC: Prasanna Chandra Financial Management TMH, 4/E.
IMP:I. M. Pandey Financial Management PHI, 8/E.
P&B: I.M.Pandey & Ramesh Bhat - Cases in Financial Management TMH, 2/E.
B: Bhasin - Cases in Management Accounting and Financial Management
th
KMPS: Keown, Martin, Petty&Scott - Financial Management, Pearson 10 edn/ PHI, 9/E.
Bharat/Nabhi SEBI Manual
M&A ICFAI University press.
Other Recommended Cases
Khan and Jain Financial Management (4/E) Case: Zip Zap Zoom Co (16.25-16.29)
Khan and Jain Financial Management (4/E) Case: Panda Systems (13.62-13.66)
51
Title: Mergers and Acquisitions


Objective: To provide students exposure to various aspects of Mergers and Acquisitions.

MODULE 1
Mergers and Acquisitions -An overview : Objectives ,theories of mergers, synergy of
merger, types of mergers
MODULE 2
M and A A strategic perspective: Merger process; five stage model- due diligence-
methods of financing mergers- cash offer, share exchange ratio- mergers as a capital
budgeting decision, Negotiating the merger and closing the deal.
MODULE 3
Corporate restructuring: different methods of restructuring- joint ventures- sell off and
spin off equity carve out leveraged buy outs management buy outs master limited
partnerships employee stock ownership plans
MODULE 4
Valuation: valuation approach - discounted cash flow valuation relative valuation -
valuing operating and financial strategy valuing corporate control valuing of LBO
MODULE 5
Process of merger integration organizational and human aspects managerial
challenges of M and A
MODULE 6
Accounting for amalgamation pooling of interest method, purchase method
procedure laid down under Indian companies act. Accounting for M&A.
MODULE 7
Take over Defenses: Financial defensive measure coercive offers and defense anti-
takeover amendments poison pill defense , Greenmail etc.
MODULE 8
Legal and regulatory framework of M & A: Companies act, Income tax act, SEBI
takeover code, SEBI act, competition act etc, Post merger issues.
Reference Books
Ashwath Damodaran corporate finance theory and practices John wiley and sons
Sudi sudarsanam value creation from mergers and acquisitions- Pearsons education
Machiraju mergers and acquisition new age publications
52
Title : International Financial Management

Objective: To give exposure to all aspects of International financial management.

Pedagogy: Lectures, Assignments, case studies, seminar, project
MODULE 1:
International Finance: International Monetary System. Capital Flows and Flight-External
Debt & Equity Financing. Analysis and preparation of BOP
MODULE 2:
International Financial Markets and Instruments-Forex Markets, Cash and spot
Exchange Markets, Euro Currency market. Capital and money markets GDRs, ADRs,
ADS - Bonds, FRNs -Cross currency rates and interest rate arbitrage
Problems on Basic Exchange Rate mechanism
MODULE 3:
Indian Forex Market-Convertibility of Rupee - Exchange Control -Determination and
forecasting of Forex rates - Law of one price - Purchasing power parity - Interest Rate
Parity
MODULE 4:
Commercial banks and Foreign payments: International payments mode and costs
MODULE 5:
Financing of Foreign trade:-Interest and currency risk - Compensation for risk -Risk
Management and products -Swaps, Options, Futures in Forex Markets - Hedging
Instruments - International Investment Strategies
MODULE 6:
International Working Capital Management: Multilateral Netting; MNC capital budgeting
basics
TEXT BOOKS:
1. Multinational Business Finance - Eiteman, Stone hill and Mofett (Addison
Wesley,) [MBF-E]
2. International Financial Management 3/ed - V. Sharan (Prentice Hall of India,)
[IFM-VS]
3. International Financial Management 4/ed - PG Apte (Tata Mcgraw Hill,)
4. Foreign Exchange Markets - SlU'endra Yadav, Jain and Peyrard (Macmilan,)
5. International Finance - Maurice levi (McGraw Hill Inc.,) etc.
6. Foreign Exchange & Foreign Trade - C. Jeevanandam
7. International Financial Management - Eun & Reswick (Tata Mcgraw Hill).
8. International Financial Management-Jeff Mactura (Thomson)
9. International Financial Management - Srinivasan, Dr. B. Janakiraman (Biztantra)
10.international money and finance Melvin (pearson education)
CASES:
1. Malaysian Foreign Exchange Policies (MBP-E) - Module 1

2. Lufthansa (MBF-E) - Module 5
3. Tektronix (MBP-E) - Module 5
53
4. Zappa Chemical Co. & the Buba(MBF-E) - Module 5
S. Efficient funds flow at Eastern Trading Co. (E&R) -Module 6
WEBSITES :
www.stcionline.com -. Provide Infonnation on Money Market, Govt. Securities etc.

www.finmin.nic.in _. for latest policy guidelines and notifications on external borrowings!
ADRlGDR etc. .
www.rbi.org- Exchange control manuals and updates as well as weekly statistical
supplements.
Tarapore committee report & Y.V.Reddy's Report on Capital Account Convertibility
www.wto.org- Provides news, statistics, links to international org's
www.worldbank.org-provides more than 190 country at a glance" tables, global
economic prospect, etc
www.ft.com - website of The Financial Times, a leading international business news
paper
www.economist.com - Website of The Economist. an international weekly journal
www.imf.org/external-- Asian Crisis, BOP, special drawing rights, etc
www.bis.org - Website of the bank for international settlements. Many interesting reports
and statistics c: obtained here.
www.oanda.com.- Provides current rates and forecasts for world's major currencies and
currency news analysis.
www.appliederivatives.com .. Provides information about Derivatives.
54
Title: Financial Institution and Markets
Pedagogy : Lectures, Assignments, case studies, seminar, project
Objective: To provide students exposure to all financial institution and markets and their
working
MODULE 1
Introduction:
Financial Development and Economic Development, Role of financial system in economic
development, financial services and products, financial innovation, financial engineering.
MODULE 2
Primary Markets:
Its operations, methods of raising fund, IPOS, Book Building, participants in PM, price
fixing and allotment of share, membership guidelines
MODULE 3
Dematerialization
Depositories, Depository participants.
MODULE 4
Secondary market
Its Organization & functioning, trading strategies, trading mechanism trading and
Settlement Procedures in BSE, NSE and OTCEI, NEAT, BOLT, Internet based trading,
margin trading, SHCI, Stock brokers
MODULE 5
Govt. securities market:
Money market instruments, trading system, participants, The Discount and Finance of
India
MODULE 6
Sources of Finance:
Long-term and Short-term finance for Indian Business. India Financial Institutions IDBI,
ICICI, IFCI, SIDBI, SFCs, , LIC, GIC, UTI, Commercial banks , private banks, Private
insurance players in India ,Concept of Micro Finance
MODULE 7
Introduction to Securitization
MODULE 8
Critical study of Indian Financial System with respect to financial markets.
Functions of Capital and Money Markets.
Text Book
1) Financial Markets and Institutions by Dr S Guruswamy Thomson
Suggested Reference Books:
1. Indian Financial System by M Y Khan
2. Indian Capital Market by V A Avadhani
3. Indian Financial System by H R Machiraju, Vikas Publication.
4. Financial Institutions Markets by L M Bhole
5. Managing Financial Institutions by Srivastava
6. Indian Financial System by Vasant Desai
7. National Stock Exchange by R H Patil
8. Financial Institutions Markets by Scott
rd
9. Foundation of Financial markets and Institutions 3 Ed by Frank J Fabozzi Pearson Ed / PHI.
55
Title: Derivatives Market

Objective: To provide students exposure to derivatives market, its working and inputs on
strategies used in derivatives market
Pedagogy : Lectures, Assignments, case studies, seminar, practical exercises
MODULE 1
Introduction : Meaning , products, derivative market in India, participants, regulatory
guidelines.
MODULE 2
Futures contract: meaning, parties, trading procedure, Hedging strategies, valuation,
applications and practical exercises, sebi guidelines
MODULE 3
Option contract: meaning, parties, trading strategies, Settlement procedures for stock,
indices, Hedging strategies, Option Valuation. Black and Scholes Model, Binomial
Model, Practical exercises, applications, sebi guidelines
MODULE 4
Forward Contracts An overview. Hedging strategies, valuation, applications and
practical exercises
MODULE 5
Swap Contracts interest rate swaps, currency swaps and practical exercises
Suggested Reference Books:
1 Options and Futures by John C Hull 6th edition.

2 Futures and Options by Vohra and Bagri.
3 Security Analysis and Portfolio Management by Fisher & Jordon
4 Financial Derivatives by Keith Redhead
5 Gardener Series on Options, Futures and Swaps
6 Downloaded study material for NCFM Cash and Derivatives market,
commodities.
7 Derivatives by strong.
8 Derivatives by David and Thomas.
56
Title: Actuarial Statistics
Subject Code: 3022 Contact Hours: 30 hours
Work load: 2 Hours Credit Points: 2
Objectives:
The Economics of insurance Utility theory, insurance and utility, elements of insurance,
optimal insurance, Individual risk models for a short term; Models for individual claim
random variables, sums of independent random variables, approximations for the
distribution of the sum, application to insurance.
MODULE I
Survival distributions and Life tables: Probability for the age at death, the survival
function, time until death for a person x, Curtate Future-life times, force of mortality, life
tables, relation of life table functions to the survival function, life table example, The
deterministic survivorship group, other life table characteristics recursion formulae,
assumptions for fractional ages, some analytical laws of mortality, select and ultimate
tables.
MODULE II
Life Insurance: Insurance payable at the moment of death, level benefit insurance,
Endowment insurance, Deferred insurance, Varying benefit insurance, insurance payable
at the end of the year of death, Relationship between insurance payable at the moment of
death and at the end of the year of death, Differential equations for insurance payable t
the moment of death.
MODULE III
Life Annuities: Continuous Life annuities, discrete life annuities, life annuities with
monthly payment, apportionable annuities-due and complete annuities Immediate.
MODULE IV
Benefit Premiums: Fully continuous premium, fully discrete premiums, true monthly
payment premiums, apportionable premiums, accumulation type benefits.
MODULE V
Benefit Reserves: Fully continuous benefit reserves, other formulas for fully continuous
benefit reserves, benefit reserves on a semi continuous basis, benefit reserves based on
true monthly benefit premiums, benefit reserves as on apportionable or discounted
continuous basis.
MODULE VI
Analysis of Benefit Reserves: Benefit reserves for general insurances, recursion
relations for fully discrete benefit reserves. Benefit reserves at fractional durations,
allocation of the risk to insurance years. Differential equations for fully continuous benefit
reserves.
MODULE VII
Multiple Life Functions: Joint distribution of future Life times, the joint life status, the last
survivor status, dependent life time models, common shock, copulas, insurance and
annuity benefits, survival statuses, special two life annuities, reversionary annuities,
evaluation special mortality assumptions, Gompertz and Makeham Laws, uniform
distrbution, simple contingent functions, evaluation simple contingent functions.
MODULE VIII
Multiple Decrement Models: Two random variables, random survivorship groups,
deterministic survivorship group, associated single decrement tables, basic relationships,
57
central rates of multiple decrement, force assumption for multiple decrements, uniform
distribution assumption for multiple decrements, estimation issues, construction of multiple
decrement table.
MODULE IX
Applications of Multiple Decrement Theory: Actuarial present values and their
numerical evaluation, benefit premiums and reserves, withdrawals benefit patterns can be
ignored in evaluating premiums and reserves, valuation of pension plans, demographic
assumptions, projecting benefit payment and contribution rates, defined-benefit plans,
defined-contribution plans, disability benefits with individual life insurance, disability
income benefits, waiver of premium benefits, benefits premiums and reserves.
MODULE X
Collective Risk Models for a Single Period: The distribution of aggregate plans,
selection of basic distributions, the distribution of N, the individual claim amount
distribution properties of certain compound distributions, approximations to the distribution
of aggregate claims.
Collective Risk Models over an Extended Period: A discrete time model, a continuous
time model, Ruin Probabilities and the claim amount distribution, the first surplus below
the initial level, the maximal aggregate loss.
References:
1. Newton L Bowers, Jr; Gerber Hans U; Hiekman James, C; Jones Donald A; Nesbitt
Cecil, J. (2000) Acturial Mathematics The Society of Actuaries, Schaumberg, Illinois,
U.S.A.
58
Title: Insurance Management
Subject Code: 3023 Contact Hours: 30 hours

Work load: 2 Hours Credit Points: 2

Objectives:
The main objective of this course is to prepare young educated youth as management
professional with the specialized expertise in insurance management. It aims at providing
a 360-degree view of the current practices in the industry.
The broad objectives are:
To impart knowledge in life and non-life insurance including reinsurance
management to students.
To improve the ability to evaluate the alternative for the purpose of decision-
making.
To deepen insights into practical applications of insurance and risk management
techniques in a dynamic business environment.
To develop the personality of future insurance manager with the 'soft skills' needed
for the career.
Module I: Principles and Practice of Insurance

Introduction to Risk and Insurance, Basic principles of General and Life Insurance,
Insurance contracts, Management of Insurance organizations
Types of Insurance:
- General: Personal lines and commercial lines
- Life: Individual, group, annuity, pensions and gratuity
Regulations on investments, insurance funds with respect to shareholders' funds
and policy holder funds
Laws Governing Insurance Accounting and Management
Assets and liability management, determination of solvency margin, principles of
insurance finance (fixing portfolio wise retention levels, adequacy on IBNR, IBNER,
Reserve strain), Costing and pricing of insurance products.
Analytical case studies in the emerging scenario
Module II: Technical Aspects of Insurance

Specific areas on general insurance products, underwriting concepts, standard
conditions
and warranties with respect to
- Fire: Perils, clauses, special types of discounts, consequential loss
- Marine: Types of hull, clauses to hull policy, types of cargo policy, types of
sale contracts and consideration
- Motor: Scope of cover, types of vehicles, own damage and third party claims
- Engineering: Types of cover with terms and conditions
- Miscellaneous: Individual and group, personal and commercial lines,
Business Protection Policies and Personal Liability Insurance - Directors
and Professionals
Life insurance products, premium plans, social security schemes, pension policies,
group insurance schemes and financial gerontology and superannuating policies
Principles of actuarial valuation: Demography, gauging the risk profile of the
company, interest and life contingencies, life office valuations and methods of
distribution of surplus
Analytical case studies in the emerging scenario
59
Reference Books:
1. Risk Management and Insurance, Scott and Gregory R. Niehaus (2004) Irwin-
McGraw Hill, 2nd ed Harrington
2. Principles of Risk Management and Insurance, George E. Rejda (2000) Addison
Wesley, 7th ed
3. Risk management and Insurance by Arthur C and C. William Jr., TMH Publications
4. Principles of Risk Management and Insurance by George E. Rejda (Published by
Pearson Education Asia)
5. Risk Management and Insurance by Trieschmann, Gustavason & Hoyt (Published
by Thomson South - Western)
6. Life and Health Insurance by Kenneth Black & Harold Skipper Jr. (Published by
Prentice Hall)
7. Insurance Regulatory and Development Authority Regulations
8. Manual of Insurance Laws (Published by Taxman)
Foreign Exchange Management Act, 2000 and Exchange Control Manual
60
Title: Security Analysis and Portfolio Management


Objective: To provide students exposure to derivatives market, its working and inputs on
strategies used in derivatives market
MODULE 1
Investment- Nature and significance, types of investment.
MODULE 2
Stock Market Indices BSE Sensitive & National Indices, BSE 200, RBI Index, NSE
Index, Dollex and Foreign market indices, construction of securities market indices, stock
market and bond market indices
MODULE 3
Fundamental Analysis economic analysis and investment decisions, industry and
company analysis.
MODULE 4
Technical analysis
MODULE 5
Analyzing risk and return Types, risk aversion, return analysis, capital allocation
between risky and risk free assets.
MODULE 6
Behaviour of stock marker prices: Efficient market hypothesis, Random walk
hypothesis, Effects of combining securities, efficient frontier, portfolio analysis, Markowitz
Portfolio Theory, asset pricing theories, portfolio selection, models on selection
MODULE 7
Portfolio performance evaluation tools of evaluation, strategies, portfolio revision,
asset management companies
Books :
1. 1. Punithvathy Pandian Securities Analysis and Portfolio Management (Vikas 2002)

2. ZVI Bodie, Alex Kane & Alan J. Marcus Investments (TMH, 5th Edition 2002)
3. Prasanna Chandra Investment analysis and portfolio management (TMH, 2002)
4. Donald E. Fisher & Ronald J. Jordan Securities Analysis and Portfolio Management
5. Prasanna Chandra Managing Investments (TMH)
6. Mayo Investments and Indtroduction (Dryden Press, 6th Edition 2002)
7. Frank K. Reily & Keith C. Brown Investment Analysis and Portfolio Management
61
Title: Merchant Banking and Financial Services
Objective: To help students to learn the various financial services and their role in overall
financial system
MODULE 1
Merchant Banking
Historical perspective; Nature of services, structure of a merchant banking firm, Financial
markets, capital, money, forex markets, global and national markets, linkages between the
markets
MODULE 2
SEBI Guidelines for Merchant Banking
Raising Equity and Debt capital Management of Capital issues, underwriting and
Brokerage
MODULE 3
Credit Rating
Approaches and process, credit rating agencies and their ratings for financial instruments,
MODULE 4
Treasury management service
Investment of surplus funds, Money market operations, treasury bills commercial bills,
commercial papers, certificates of deposits, guilt-edged securities markets
MODULE 5
Lease Financing
Meaning and types, historical perspective, present legislative framework of leasing, lease
and taxes, lease evaluation
MODULE 6
Hire purchase
Concepts and characteristics, HP vs lease, conditions and warranties in Hire purchasing
and their implications and tax implications of hire purchase
MODULE 7
Consumer Finance
Credit cards, vehicle financing, financing of other consumer durables
MODULE 8
Housing Finance:
Nature, Norms, Refinance support Hosing finance system and schemes, National Housing
Bank
MODULE 9
Factoring & Forfeiting
Books :
1. Financial Services and Markets by Varshini and Mittal (V & M) 4TH ed Sultanchand
2. Financial Services by M Y Khan (MYK) FMH 2nd ed
3. Financial Institutions and Markets by L M Bhole 3rd ed FMH
4. Financial Services by Machi Raju (MR) 2ND ED Vikas
5. Merchant Banking Organization and Management by J C Verma
62
HUMAN RESOURCE SPECIALISATION
(MINIMUM TWO SUBJECTS OF THE FOLLOWING)
Title : ORGANIZATION DEVELOPMENT &INSTITUTIONAL BUILDING


Objective: The purpose of this course is to develop an understanding of the underlying
concepts, strategies and issues involved in Organizational Development and Institutional
Building.
MODULE 1
Introduction :
Historical perspective of OD Nature, Goal, phases in OD and institution building
MODULE 2.
Diagnostics, analysis, information to check the problem areas, Evaluation of Key Result
Areas (KRAs), Team Building, Sensitivity Training and Direct Feedback methods in
Organizational Development.
MODULE 3.
Organizational Culture; Component Study, Characteristics, Types, Changing Work
Culture, for Effective Institution Building, Behavioural Aspects of Workforce, Lewins
Model.
MODULE 4.
Study of Diversity Management, Participative Attributes, Creativity and Effectiveness,
Learning Patterns, Steps to achieving higher Productivity Goals, Implementation
Strategies, TQM.
MODULE 5.
Behavioral interventions at individual group and organization levels.
Text Book :
Wendell L. French and Cecil H. Bell Jr.: Organizational Development, Prentice Hall, New
Delhi.
Reference Books :
John M. Thomas and Warren 0. Beuris: The Management of Change and Conflict, Penguin
Book New York.
W.W. Cooper, H.J Leavitt and M.W. Shelly D: New Perspectives in Organization Research,
John Willey & Sons, New York.
Arthur G. Bedeian: Management, The Dryden Press, Illinois.
Roy Wagner: The Invention of Culture, University of Chicago Press, and Chicago.
Peter F. Drucker: The Executive in Action, Harper Collins Publications Inc., New York.
Tim Hannagan: Management - Concepts and Practices, McMillan India Ltd., New Delhi
63
Title: PERFORMANCE APPRAISAL AND COUNSELLING

Objective : To give students complete exposure to all aspects of performance appraisal
and counseling, post appraisal and performance mgt.
MODULE 1.
Performance Appraisal:
The past and the future Human Resource Development and Performance Appraisal,
Meaning, Need, Purpose, Content,
MODULE 2.
Designing your Performance :
Key Business Process; Competitive Advantage; role Clarity, accountability and
effectiveness Increasing Self awareness & understanding
Self appraisal
MODULE 3
Performance Appraisal Process:
Identifying KRAs KPAs, SMART goals; Focus and Priority Matrix; Preparing a
Performance Plan, Using Performance Appraisal Data, making performance appraisal
work
MODULE 4
Recent Performance Appraisal technique:
360 feedback system, HR accounting, Assessment centers, MBO & BARS
MODULE 5
Performance Scorecard:
Balanced Score card, Employee Scorecard, HR scorecard, PcMM Model
MODULE 6
Performance Counseling and Mentoring :
Meaning and Definition ;Principles of counseling;Process;What is counseling is NOT;
Directive and Non Directive types of Counseling ;Charterstics of good counselor ;Post
appraisal interviews; Potential Appraisal Performance Improvement Strategies
MODULE 7
Performance Appraisal / Management :
Indian Success Stories
Text books:
Human Resource Management by Gary Desler pearson / PHI education 10th Edition
Appraising and Developing Managerial Performance by T . V. Rao, Excel Books
360 Appraisal & management by T V Rao & Udai Pareek
Reference Book
1. Performance Appraisal Methods (Chapter 14th ) Personnel and Human Resource
Management by David Decenze & Stephen P Robbins PHI Publications
2. Manageing Human Resource (Chapter 7, part IV) by Luis Gomez Mejia, David Balkin &
Robert Cardy
3. Performance Appraisals by Bob Havard Kogan page publications
4. Human Resource Development by Randy Desimme, Jon Weener & David
64
5. HRM by Ivanchevich PHI EEE edition
6. Managing Employee Performance by Richard S Williams Thomson Publication
7. Creating Performance Organization by Biswjeet Patnayak & Vipin Gupta response Book
8. Competency & assessment centers by Nitin Savrekar
9. Personnel & HRM by P. Subba Rao (Himalaya Publishing House)
10. Personnel Management by Mamoria and Gankar (Himalaya Publishing House)
11.The counseling process Lewis patterson & Elizabeth reynold Thomson learning
12. Introduction to counseling and guidance Gibson Pearson education
13. HRM -- Mondy 9th Edition pearson education
14. Managing HRGomez-mejia 4 th edition pearson education
Websites
1. www.mnodn.com
2. www.humancapitalonline.com
3. www.humanresources.about.com
4. www.humanlinks.com
5. www.management.about.com
6. www.workforcetools.com
7. www.workforce.com
8. www.hsbp.com
9. www.hrlinks.com
10. www.employeeselect.com
65
Title: LEGAL ENVIRONMENT AND INDUSTRIAL RELATIONS
Subject Code: 3029 Contact Hours :45 Hrs

Valuation : Continuos Internal Assessment 25 marks

Objective :
The purpose of this course is to develop an understanding of the various facets of Legal
Environment and Industrial Relations.
Pedagogy :Lectures, Assignments, and Seminars
MODULE 1.
A General Survey, Need, Objectives and Principles of Legal Environment.
MODULE 2.
Legal Enactments in India, Influence of ILO on Indian Legislation.
MODULE 3.
Quality of Work Life - Meaning, Specifications, Quality of Work Life and Productivity,
Barriers, Strategies for improvement of QWL.
MODULE 4.
Workers Participation in Management and Quality Circles, Concepts to make Quality Circle
process Effective, Objective of WPM, Essential conditions for Successful working of WPM,
forms of WPM, Performance evaluation of PM, Suggestions for Success of WPM.
MODULE 5.
Industrial Relations - Conceptual Analysis, Trade Unions, Grievance Procedure and
Disciplinary Procedure, Collective Bargaining, Industrial Conflicts - Types, prevention and
Settlement
MODULE 6.
All relevant legal enactments in force from time to time to be studied from point of view of
their implication for business.
Text Books :
Yoder, Dale - Personnel Management and Industrial Relations, Prentice-Hall India, New
Delhi.
Myers, Charles A and Kannappan. S. -Industrial Relations in India, Asia Publication House,
Mumbai.
66
Title: GROUP DYNAMICS

Work load: 3 hours per week Credit points: 3

Objective : To provide inputs on team building
MODULE 1
Introduction: Concept, Types, organization design, importance, types of communication
patterns and emerging needs
MODULE 2
Cohesiveness: resistance to change, norms, role conflict, task interactions, systems view,
social roles, effect on decision making, group polarization
MODULE 3
Role of decision support system: comparative analysis of organizational structures
giving emphasis on productivity, time and motion study.
References:
1.Craig M Watson - Dynamics of Leadership, Jaico Publishing

House, Bangalore.
2.Stephen .R. Covey - Principle Centered Leadership,
Simon & Schuster, London.
3.Rustom. S. Davar - Creative Leadership, UBS Publishers, New Delhi
67
Title: LEADERSHIP STYLE

Work load: 2 hours per week Credit points 2
Valuation: Continuous Internal Assessment 25 marks
Objective: To inject skills of modern leaders in students
MODULE 1
Introduction: Meaning, definition, role and significance of leadership in organization,
theories of leadership, types of leaders, transactional and transformational leadership
MODULE 2
Leadership in 21st century: the challenges of globalization and technology to leadership
development, leadership function,
MODULE 3
Strategies to be a good leader: characteristics and culture of a boss and leader,
sensitivity, consistency, exploring, and coordinating, use of integrated computer networks
to be an effective leader
Reference Books
1) George C Homans -- The Human Group, harcourst brace Jovanovich, New York
2) V H Vroom and P W Yelton - Leadership and Decision making, University of Pittsburg
Press, Pittsburgh, United States.
3) John W Newstroom and Keith Davis --Organisational Behaviour:Human Behaviour at
work, Tata McGraw Hill, New Delhi.
4) Strauss G and Sayles L R --Personnel: The Human problems of Management, P.H.I.
New Delhi.
5) Udai Pareek -Training Instrument for HRD, Tata Mc Graw Hill, New Delhi.
6) Craig M Watson-- Dynamics of Leadership, Jaico Publishing House, Bangalore.
7) Stephen R Covey -Principle Centered Leadership, Simon and Schuster, London.
8) Rustom S Davar -- Creative Leadership, UBS Publishers, New Delhi.
68
Title: Corporate Restructuring Human Dimentions

Objective: To prepare students as organizational Change facilitator.
MODULE 1
Organizations & the need for change
Why organizations; factors influencing organizations, Types of Change
MODULE 2
Preparation for Corporate Restructuring
Human aspects plans, restructuring designs, implementation of designs, Re-engineering,
Downsizing, optimization etc.
MODULE 3
Training & Development
Overview, objectives, definition, system view, needs assessment, organizational analysis,
employee obsoleteness, multi skilling
MODULE 4.
Job Analysis, Personal Analysis, designing a learning environment, learning patterns
MODULE 5
Development of training materials, training transfer, training methods (benefits, limitations)
evaluation, cost factor in training
MODULE 6
Special training programs;
employee orientation programs, training for teams, creativity training, training for
international assignments.
References
1. Udai Pareek Training instruments for Health Management, Tata Mc Graw Hill, ND
2. Jeffery N. Lowenthal, Re-engineering Tata Mc Graw Hill, ND
3. Saiyadain Human Resources Management Tata Mc Graw Hill, ND
4. Gomez-Mejia, L.R. Balkin, D.B. and Cardy, R.L. Managing human resources
Englewood Cliffs, NJ, Prentice Hall.
5. Edosomwan, J.A. Orgnizational transformation and Process Re-engineering Delray
Beach, FL, Sr. Lucie Press.
6. Micheal L. Hardman, Clifford J. Drew, M. Winston Egan and Barbara Wolf; Human
Exceptionality, allyn and Bacon Massachusetts, US
7. Jim Mathewman, Human Resources Planning, Jaico Pub. House, Blore.
8. Udai Pareek, Training Instruments for HRD, Tata Mc Graw Hill Pub. Co. Ltd. ND
9. Joseph Weiss, O.B. & Change (Vikas Pub. 2nd Edition)
10. M.N. Mishra, O.B. & Corporation Development (Himalaya Pub)
11. Bohlander/Snell/Sherman, Managing HR (For training & Development) (Thompson
Publication)
69
Title: Human Resource Development

Objective: The objective of this course is to give students a complete exposure to all
aspects of HRD
MODULE 1
Meaning and significance of Human Resource Development.
The change in business and organizational scenario- Strategic human resource planning -
approaches training need and significance- Training methodology- pre-placement and
on the job training Lectures, Seminars, Case study, Role play, Simulation exercises,
business games -Sensitivity training.
MODULE 2
Placement, Job rotation and assignment, training in external institutes
MODULE 3
Transaction Analysis Meaning & Purpose of Transaction Analysis Conflicts Resolution
& Enhancement of Interpersonal Relationship through Transactional Analysis
MODULE 4
Performance Appraisal the need and significance setting employees performance
objectives and goals, Creating organizational conditions for improving employee
performance, Strategies for improving employee performance, employee performance
management and appraisal audit.
MODULE 5
Counseling Performance Counseling & Career Counseling
Emotional Intelligence IQ Vs EQ, Creativity and its role in management Building
positive attitude Time Management and Stress Management
References:
1. Wayne F. Cascio - Managing Human Resources
2. M. N. Rudra Basavaraj - Dynamic Personnel Administration
3. Arun Monappa and Mirzas Saiyuiddin - Personnel Management
4. H.John Bernardin & JEA Russel - HRM
5. Daniel Goleman - Emotional Intelligence
6. David Fontana - Stress Management
7. Shankar Digambar Bagade - Time Management
8. T.V. Rao - Performance Appraisal
70
INTERNATIONAL BUSINESS
(MINIMUM TWO SUBJECTS OF THE FOLLOWING)
Title : FOREIGN LANGUAGE I (French/German)


Module-I
The aim of the course is to initiate the candidates to the FRENCH language with
objectives:
i) to enable them to Read, Write, comprehenol to communicate at an elementary
level.
ii) To make them conversant with elementary terminology in the corresponding
field of the Main course.
Module-II
The pedagogy is in consistent with the structure of the Main course. The course
consists of 50 hours teaching and divided into 5 modules of 10 hours each:
i) First four modules are for teaching the language part-I of (I).
ii) The fifth module is dedicated to consolidation of the knowledge acquired in the
four modules and application of the same to know relevant elementary terminology
corresponding field of the main course (i.e. ii of 1)
Text:
i. Language Part:
a) LE FRANCAIS ET LA VIE
by G.MAVPER/ M.BRVZIERE,
HACHETTE Publication.
b) Lessons 1 to 15 only.
ii. Elementary specialized terminology:

a) to be proposed by the teacher
b) to be supplied in the form of cyclostyled material.
GERMAN LANGUAGE
The course consists of 5 modules of 10 hours. Total Teaching will be of 50 hours. The
detailed syllabus is as follows:
Module -I Letter Writing
Vocabulary: weather; nature, journey, reporting about the journey.
Grammar : Perfect tense, Past participle
Module- II :
Traveling -Geographical orientation, traveling by the train, means of traveling
Vocabulary: on Traveling Grammar: Prepositions with dative, prepositions with
accusative and dative,
Module- III
Shopping buying in the market, speaking about a shop
Vocabulary: provisions Grammar: Comparison of adjectives; past tense of haben, and
sein
Module -IV
Eating and Drinking, Invitation and eating habits Vocabulary: recipes, in a restaurant.
Grammar: prepositions with accusative, Verbs with reflexive pronouns, Imperative.
71
Module -V
Body and Health- Healthcare, visiting a doctor
Vocabulary:Parts of the body
Grammar: Adjective declination, main sentence and subordinate sentence; conditional
sentence
In the last three hours of each Semester, vocabulary of Business German will be
introduced.
Prescribed Text book:

1. Martin Muller I Paul Ruschl Theo Scherlingl Reiner Schmidt/
Lukas Wertenschlagl Heinz Wilms in collaboration with Christine Lemcke:
a) Moment mal! : Lehrwerk fUr Deutsch als Fremdsprache, (Lehrbuch)
b) Moment mal! (Arbeitsbuch),
c) Cassettes ( 2 cassettes )
Copyright: 1996 Langenscheidt KG, Berlin and Munchen.

This book is available at: W.R. GOYAL Publishers & Distributors
86, U.B. Jawahar Nagar, New Dehli-11 a 007
Fax: 2940861; email: goyal@vsnl.com
3. Material to be supplied by the teacher.
Main Examination
I. Written 50 Marks
a) General questions 10 Marks
b) Essay and letter writing 10 Marks
c) Grammar 30 Marks
72
Title: Legal Dimensions of International Business

Module I
Introduction-origin & evolution of international trade; law, economics & policies of
trade. Source of law in international trade: role of customs & treaties individual
rights & states responsibility.
Module II
Transactions of international trade (a comparative study with reference to India,
U.K.and U.S.A. with reference to following aspects.)
a. The Indian contract, 1872
a. Essentials of a valid contract
b. Void & voidable contract
c. Breach of contract
d. Remedies for breach of contract
e. Frustration of contact.
b. Sale of goods act.
a. Sale & agreement of sale
b. Conditions & warranties
c. Passing of property in goods
d. Rights & duties of buyer & seller
c. Formation of internal commercial contracts
a. International sales agreements
b. Carriage of goods
c. Contract of carriage
d. Liability of carriers
e. Application of conventions
d. International agreement & conference on sea transport.
Module III
a) Financing a international sales-legal aspects of financial instruments involved in
international trade.
b) Settlement of commercial disputes
i. Arbitration: The Indian arbitration & conciliation act, 1996 salient features.
ii. International centers for alternative dispute resolution (ICADR)
iii. UNCITRAL model law on international arbitration.
iv. Settlement of commercial disputes through international chambers of
commerce (Paris).
Module IV
National regulations of international trade
a. Constitutional provisions regarding trade.
b. Foreign trade development & regulation act, 1992.
c. Export quality control act, 1963.
Module V
Tortious liability in international trade
a. Broad features of tort law.
b. Product of manufactures liability
c. Proximity rule in torts.
73
References:
1. Ratanlal & Dhirajlal, The law of torts justice G.P. Singh, 23rd Edition, Eastern
Book, Co.
2. law of Contract: Avtar Singh. 25th Edition.
3. Indian Constitutional law, by M.N. Shukla.
4. John H. Jackson (ULC) : Legal Problems of International Economic Relations,
West Publishing Company, St. Paul Minn.
5. K.C. Gopalakrishnan (ULC) Legal Economics( International Dimensions of
Economics and Law (Eastern Book Company)
6. Ramberf: International commercial transactions allied Publishers, New Delhi.
7. Lee Hulion D.M & Clize Standbrook: International trade Law and practices,
Euromoney Pub, London, 1983
8. Hearn Patrick: International Business Agreements(Bowlds 1987)
9. Cheshires Private International Law, 9th Edn. Part III Chapter VIII, IX&X
10. A. E. Karmali and N. R. (ULC) Kanatawala: International Contracts Law and
Practices of International Law.
11. Arbitration and Concillation : Law of India; A Comparative study of Old and New
Law by G.K.Kwatra, Publication by the Indian Council of arbitration, New Delhi
12. Arbitration in International Trade By Rene David,1985,
13. Kluwer Law and Texarian Publication,Deventer , Netherlands,
14. Raymond Vernon: The world Trade Organisation: New Stage in International trade
and Development(1995)Harward International law journal pp.329-340
15. Carlol Graham: Safety Nets, Politics and the Poor: Transaction to market
economics, Brooking Institution
74
Title: International Accounting

Title: International Accounting

Code : 407
Contact Hours : 60 Hrs Work load: 4 hours per week Credit Points :
Evaluation : Continuos Internal Assessment 50 marks
Module I:
Globalization of the concept of accounting Factors responsible for growth of
international accounting, Dimensions of International accounting.
Module II:
International accounting standards and Multinational corporations, Standard setting
process at international level; USA GAAPS, UK Accounting standards; Canada and
Australian standards; Compensation and standard setting process.
Module III:
Consolidation of Financial statements need and techniques of consolidation;
Consolidation provisions of different countries; accounting of inflationary trends need
and techniques and accounting for Foreign inflation; Financial reporting and
disclosure norms.
Module IV:
Accounting for foreign currency translation- need and techniques, rates for Translation;
treatment of translation gains or loss; transfer pricing concepts and setting transfer
prices; strategic and practical consideration in transfer pricing; motives of transfer pricing;
regulations.
Module V:
International information systemsneed and relevance; techniques; analysis of foreign
financial statements concept, need and techniques of analysis; problems in analysis;
construction of various ratios.
References
Arpon Jeffery G & Rade Baugh, Lee H., International Accounting and Multinational
enterprises, John Wiley, New York, 1985
Evans, Thomas.G. International Accounting and Reporting, Mc Millan, London,
1985
Gray S. J. International Accounting and Transnational Decisions Butterworth,
London, 1983
Holzer. H . Peter, International Accounting, Croom-Helm, London, 1986
Pradhan, Bimal, Multinational Accounting, Croom-Helen, London, 1986
Rathore, Shiriu, International Accounting, Englewood Cliffs, Printice Hall, New
Jersey,1996.
Shahrokh M Saudagaran, International Accounting, Taxman Publications, New
Delhi, 2001
75
Title: FOREIGN EXCHANGE AND RISK MANAGEMENT


Module I:
Introduction foreign exchange risk management ; concepts objectives and
scopecurrency risk interest rate risk- definitions of foreign exchange risk;
transaction exposure and economic exposure principles of exposure management
Module II :
Foreign exchange markets : Dealers in foreign exchange markets foreign
exchange transactions purchase and sales transactions exchange quotation
spot and forward transactions activities in foreign exchange markets: Hedging,
speculation and arbitraging foreign exchange market efficiency.
International Parity conditions: Purchasing power parityInterest rate parity and
fisher parities.
Module III :
Internal risk management techniques: NettingMatchingleading and lagging
pricing policy asset liability management strategies for managing economic
exposure : marketing strategies production strategies- financial strategies.
Module IV :
External risk management techniques: Forward exchange contracts short term
borrowings financial futures contracts currency options discounting bills
receivables factoring receivable currency overdrafts currency swaps
government exchange risk guarantees.
Module V:
Management of Interest rate risk: Term structure of interest rates techniques of
interest rate risk management; interest rate features Interest rate swaps
Interest rate options.
References
1. Buckley Andriaw, Multinational Finance, PHI. New Delhi.
2. Jeevanandam C, Foreign Exchange and Risk Management, Sultan Chand &
Sons, New Delhi
3. Edwards Franklin, Futures ad options, TMH (International Edition), New Delhi
4. Chaterjee B.K., Principles of Foreign ExchangeMPH, Mumbai
5. Dubofsky, Options and Financial Futures Valuation and Uses, TMH, New Delhi
6. Williams, Risk Management and Insurance, TMH (International Edition), New
Delhi
7 Readhead, Financial Derivatives, PHI, New Delhi.
8. Andley K.K., Principles of Foreign Exchange, Sulta Chand & Sons, New Delhi
76
MBA & MBA (IB) FOURTH SEMESTER - CHOICE BASED CREDIT SYSTEM
(NEW SYLLABUS)
Title: Entrepreneurship Development

Subject Code: 4001 Contact Hours: 60
Work Load : 4 Hrs Per Week Credit Points: 4

Pedagogy : Lecture, Case Study, Seminars,
Objective : To inject entrepreneurial qualities in the students.
MODULE 1
Entrepreneurship
a) Evolution of Entrepreneurship
b) Entrepreneurial Characteristics,
c) Motivation-Maslows hirerachy need theory, Achievement Motivation Theory
MODULE 2
Entrepreneurial Environment
a) New Economic Policy 1991 with special reference to SSI
b) Infrastructural and incentive support given by State and Central Government
c) Role of SISI,DIC,NSIC and SIDBI
MODULE 3
Promotion
a) Procedure to start small scale industries
b) Project Report Preparation and Appraisal
MODULE4
EDP
Evaluation of EDP-Criteria for evaluating EDP, Brief course content of EDP
Entrepreneurship and Small Scale Industry-Vasant Desai
Entrepreneurship and small industry-Dr. Neeta Baporikar
Entrepreneurship Development S.S.Khanaka
Management of SSI-Vasant Desai
Entrepreneurship Development S.S.Khanaka
77
Title: INTERNATIONAL ECONOMICS - II
Subject Code: 4001 * (For MBA (IB students only) Contact Hours: 60

Pedagogy : Lecture, Case Study, Seminars,
This course presents rudiments in trade theory and open macroeconomics. Reflecting my
recent experiences in the IMF, the WTO and Japans government, the emphasis will be on
the interactions between rigorous economic thinking and concrete policy issues in
developing countries.
Module -I
Theory of Economic Integration: Economic Integration and endogenous growth; Selected
Regional Blocks- NAFTA, EU, ASIAN, SAARC; Globalization Vs. Rationalization; Regional
Blocks, Building Blocks or Stumbling Blocks; Ongoing challenges Environment Volatility,
Rise of Global Mania; Regional Alternatives; Regional Competition; New Organizational
Challenges.
Module - II
Capital Flows, Concept of Foreign Direct Investment, Effects of FDI, what explains FDI,
Evolution of India Policy towards FDI, FDI Inflow to India, Indian outward FDI.
Module - III
Multinational enterprises: Nature, role and operations of MNSs Problems created by
MNCs in the home and host countries, foreign enterprises in Indian industry, Policy
towards MNCs. Somecase studies.
Module IV
Technology Transfer: Technology Generation and Technology transfers in the world
economy, New Technology and developing countries, technology and market structures,
multilateral trading system, North-South Trade, South-South trade-globalization.
Module V
World Trade Organisation Formulation, Objectives, Functions, Agreements-Multilateral
agreements on Trade in Goods, General Agreements on Trade in Services, TRIPS,
TRIMS, TPRM, PTA Agreements, rules and procedures governing the settlement of
disputes; their application on Indian Environment; Structure of WTO.
Module VI
International Financial Institution; IMF, IBRD, IFC, IDA; Objectives, policies and
performance, evaluation.
References:
1. Sodersten B. (1993), International Economics, McMilan, London.
2. Domnick , Salvator (1990) International Economics Mcmilan Publishing Company, New
York.
3. P.H. Lindert (1995), Kindly Bergers International Economics, (8th edition) R.D. IRWIN,
ILLINICS.
4. Nagesh Kumar (1994) Multinational Enterprise and Industrial Organisation A case study
of India, Sage Publications, New Delhi.
5. Nagesh kumar and N.S. Siddhartuan (1997) Technology, Market Structure and
Internalisation, UNU/Intech studies in New Technologies and Development -5.
6. Nagesh Kumar, J.H. Dunning, libsey, Agarwala and Urata, Globalization, Foreign Direct
Investment New Technology and Development-7
7. Apte. P.G. International Financial Management, Tata McGraw Hill, 2nd edition, 1999.
8. WTO Secreatariat: The WTO Dispute Settlement Procedure, Cambridge University, U.K.
2001.
78
Title: Management Control System

Objective :
The main objective of the course is to appraise the students about the concept of
management control system as well as its role in efficient management of public system
organizations.
MODULE 1.
Basic Concepts, Goals, Strategies, Key-variables in Management Control Systems, Control
characteristics in Business activities.
MODULE 2.
Management by Objectives - with emphasis on all functional areas in an organisation,
Analysis for effective feedback.
MODULE 3.
Ideal Reporting System - Budget Reporting. Estimation in Reporting, Financial Reporting,
Project Reporting, Troubles in Reporting, Nature of Economic Reporting.
MODULE 4.
Responsibility Center Concept - Types of Responsibility Centers. Evolution of various
models of Responsibility Centers, Cost Centers and Associated problems Profit Center and
Associated Problems with special reference to Transfer Pricing Problems
Investment Center and Associated Problems with special reference to Problem of
Measurement of Investment
Conversion of One system into the other-when, why and how, Importance of
Behavioural Aspects of Management Control
MODULE 5.
Budgetary Control System - Types of Budget, Zero Based Budgeting, Performance
Budgeting, Flexible Budgets, Special Problems related to Behavioural Aspects.
(Participation, Procedure, Authorization, System and Manual)
MODULE 6.
Special Reports, Reporting under Inflationary conditions. Reporting for inter-firm
comparison.
MODULE 7.
Financial Control and Reporting in Non-Profit and Non-Government Organisations, Multi-
National Organisations and Service Organisations.
MODULE 8.
Management Control of Projects: Nature, Planning, execution and evaluation. Emphasis on
Case Studies.
MODULE 9.
Case studies of management control systems existing in Indian organizations.
79
Text Book and Reference Books :
Robert G. Murdick, Joel E. Ross and James R. Claggett: Information Systems for Modern
Management, Prentice-Hall, New Delhi.
Robert N. Anthony and Vijay Govindarajan: Management Control Systems, Tata Mc Graw Hill
Publishing Company Ltd., New Delhi- Eight Edition.
Bhattacharya S.K. and Dearden, John: Accounting for Management: Text and Cases, Vikas
Publishing House New Delhi.
Shank, John K. and Vijay Govindarajan: Strategic Cost Management, Free Press, New
York.ciarello, Joseph A.: Project Management Control Systems, Ronald Press New York.
Jerome Kanter: Managing with Information, Prentice Hall, New Delhi.
Hersey,P and Blanchard, HB. Management of organization Behaviour: Utilising Human
Resources, New Delhi, PHI, 1988.Ghosh P.K and Gupta, G.S, Cost Analysis and Control, New
Delhi, Vision, 1985.
80
Title: INTERNATIONAL TRADE-PROCEDURE, DOCUMENTATION & LOGISTICS II
Subject Code: 4002 * (For MBA (IB) students only) Contact Hours: 60

Module I
Documentary letters of credit: types, procedure of establishing & negotiating L/C,
export finance, overseas agents/distributors, effects of WTO on Indian Exports.
Module II
Preshipment inspection, packing, marking & labeling, excise clearance, ARE-1 &
CT-1 Forms, form-H, procedure for claims, types of local transports and insurance,
clearing & forwarding agents
Module III
Marine insurance: Types of insurance, policies/covers, insurance claims, shipment
of goods, custom clearance, types of containers and containerization, detailed study
on export documents.
Module IV
Export incentives: Duty drawback, duty exemption schemes, DEPB, deemed
exports, EOU/EPZ/SEZ, benefits & claim procedures, export/trading houses,
ECGC services, financial guarantees, cover against risks, different policies, project
exports & service exports, EXIM banks.
Module V
Export order processing, Indian shipping and worlds shipping, trends in global
logistics, air shipments - case studies, recent developments in international
logistics.
Import procedure: different customs (import) duties, advance licensee, DFRC,
Custom clearance related documents.
References:
1. Ministry of Commerce and Industry, Handbook of Procedures, Vol I&II , GOI, New
Delhi-2000
2. Mahajan, Guide to Export Policy, Procedures and Documentation,-2000.
3. Ballou.R.H. Business Logistics Management, PHI, International Inc 1999
81
Title: Major Concurrent Project

Preamble
The Major Concurrent Project (MCP) is a fully practical oriented course which has been
designed to give students indepth knowledge in their field of specialization. Major Concurrent
Project (MCP) is an improved version of Summer Inplant Training (SIT) which we use to have
at the end of IV semester. In MCP, the student will have more scope to apply knowledge. In
this high end specialized subject, wherein he will be encouraged to explore concepts already
dealt in the class and understand its application in the field. Unlike SIT (at the end of II
semester) the student while carrying Major Concurrent Project is more focused and would be
getting continuous guidance from the external as well as internal experts. The following note
presents the broad guidelines of the Major Concurrent Project.
Title of the Course

Major Concurrent Project (MCP)
Duration
10 weeks
PROCESS / GUIDELINES:
1) Each student will select a project in the area of his/her specialization in an
organization.
2) The choice of the organization has to be made in consultation with the Institute.
The Institute for this purpose should assign an internal faculty member who will
act as the mentor throughout the Major Concurrent Project. The assignment of
mentor and choice of organization should be made by the end of first week of
semester.
3) The study conducted by the student will be a full time effort where he/she is
required to attend the Industry or business for over two full days in a week. The
industry expert will act as the External guide and the student is required to
submit attendance details every week to his mentor.
4) The Institute will provide two full days - (Every week Tuesday and Wednesday
for the students, to be with the Industry/ External Guide.
5) The proposal for the Major Concurrent Project (MCP) should be submitted by
10th December 2006 to the Institute. The institute should send a CD of all
proposals to Chairman BOE, KUD by 30th December 2006, which will ensure
the registration of students for Major Concurrent Project. The Institute should
also make arrangement to upload these proposals on their website. Students
should prepare these proposals in consultation with the Internal and External
Guide.
6) The format for the proposal is as given below:
Topic of the study (Major Concurrent Project)
Need for the study (Stress on Need for study-current trends in the area)
A review of earlier research studies conducted
Objectives of the study
Methodology
Proposed outcomes and benefits of the study
7) There will be eight weeks for the completion of the concerned proposal. The
completed MCP report is to be submitted on 03rd April 2006. Late submissions
should not be entertained by the Institute in any case. A soft copy on a CD of
all MCP reports is to be sent to Chairman BOE, KIMS, KUD immediately after
the submission date.
82
8) There shall be a mid review of MCP to be conducted immediately after the mid
semester examinations. (around second week of March)
9) Separate presentations for the organizations and the Institute have to be
arranged during 11th and 12th week (4th April to 17th April 2007) as per
convenience.
10) There will be a project viva-voce conducted by Karnatak University, soon after
the theory examinations. The panel of examiners will be similar to SIT.
Deliverables
The students are required to deliver the following Deliverables without any concessions as
per the dates mentioned in the above process.
1) MCP proposal
2) Mid review presentation
3) Submission of MCP report (Soft copy + Hard copy- 2no.s /Project
4) Presentation (for organization and the Institute)
5) Presentation for Viva-voce examination to be conducted by KUD.
Format for Major Concurrent Project Reports

The format for the Major Concurrent Project reports should be in the following manner.
Executive Summary
Introduction of the study
About the organization Brief
Objectives
Analysis and Findings
Discussion
Conclusion
References
In certain cases, students may change the format in consultation with his mentor
and the External Guide. Enough care should be taken that the Major Concurrent Project
report focuses the study undertaken by the student and its findings. The report should
contain minimum 75 pages with the following styles:
i) A-4 size paper (Executive Bond)
ii) MS Word style with Times New Roman Font
iii) Font size -12 for Text and 14 for headings
iv) Paper settings with 1 inch margins on all the four sides.
83
Title: Project Management

Objective :
The basic purpose of this course is to understand the framework for evaluating capital
expenditure proposals, their planning and management in the view of the projects
undertaken.
MODULE 1.
Introduction - Definitions, Classification, Project Risk, Scope.
MODULE 2.
Project Management - Definitions, Overview, Project Plan, Management Principles applied
to Project Management, Project Management Life Cycle, Project Life Cycles and
Uncertainty.
MODULE 3.
Project planning - Scope, Problem statement, Project Goals, Objectives, Success criteria,
Assumptions, Risks, Obstacles, Approval process, Projects and Strategic Planning.
MODULE 4.
Project Activities - Project Resource Requirements, Types of Resources.
MODULE 5.
Project Monitoring, Evaluation and Control - Project Network Technique, Planning for
Monitoring and Evaluation, Project Audits, Project Management Information System, Project
Scheduling, PERT and CPM, Project Communication, Post-Project Reviews.
MODULE 6.
Project Team Management - Recruitment, Organizing, Human Resources, Team operating
rules, Project Organization, Various forms of Project Organization, Project Organization
Charting.
MODULE 7.
Closing the Project - Types of Project Termination, Strategic Implications, Project in
Trouble, Termination Strategies, Evaluation of Termination Possibilities, Termination
procedures.
MODULE 8.
Project Contracts, principles, Compilation of contracts, Practical Aspects, Legal Aspects,
Global Tender, Negotiations, Insurance.
Text Book and Reference Books :

st
1. Bennet P. Lientz and Kathryn P. Rea, Project Management for the 21 Century, Academic
Press, California, 1995.
2. Choudhary. S., Project Management, Tata McGraw Hill Book Publishing Co., New Delhi.
3.Gopalakrishnan, P., "Project Management", Macmillan India Ltd. New Delhi, 1993.
4.Jack R. Meredith and Samuel J Mantel, "Project Management", John Wiley & Sons, New York,
1995.
5. Joseph J. Moder, Cecil R. Phillips, and Edward W. Davis, "Project Management with CPM.
6.PERT and Precedence Diagramming", CBS Publishers and Distributors, New Delhi.
7. Prasanna Chandra, "Project: Planning, Analysis, Selection, Implementation and Review", Tata
Mc Graw Hill Publishing Co. Ltd., New Delhi, 1998.
8. Robert K. Wysocki, Robert Beck, and David B. Crane, Effective Project Management, John
Wiley & Sons, New York, 1995.
84
MARKETING (MINIMUM ONE SUBJECT FROM THE FOLLOWING)
Title: RURAL MARKETING


Prerequisites : should have taken courses in Sales Distribution and Logistics Management
and Services Marketing.
MODULE 1.
Indian Rural Market Environment. Segmentation of Indian Rural Market.
MODULE 2.
Size and Nature of Indian Rural Markets, Organisation Structure for Marketing
Products in the Rural Market.
MODULE 3.
Product Design and Development Strategies for Rural Market Oriented products.
MODULE 4.
Marketing Channels, Communication and Sales Promotion for Rural Marketing.
MODULE 5.
Marketing Strategies for Marketing Specialized Rural Market Oriented Commodities:
A. Agricultural Products
B. Agricultural Machinery
C. Other Agricultural Inputs like Fertilizers, Pesticides, etc.
D. Products of Cottage & Village Industries - Marketing Channels,
Infrastructure
MODULE 6.
Facilities, Role of Co-operatives, Pricing Support, Role of Government, Role of
Financial Institutions and Public Sector undertakings, Public Distribution System.
Text and Reference Books :

Rural Marketing by Gopalakrishnan.
Marketing of Agricultural Inputs by Tha and Sen, HPH, India
Marketing of Dairy Products in Western U.P. by Bilgami, S.A.R, HPH., India
85
Title: INTERNATIONAL MARKETING MANAGEMENT

Objective :
The basic objective of this course is to develop an understanding of the underlying
concepts, strategies and issues involved in the International Marketing.
Prerequisites : should have taken courses in Sales Distribution and Logistics Management.
MODULE 1.
Overview of the World Business - Domestic V/S International Marketing, Benefits of
International Marketing.
MODULE 2.
Trade theories and economic development - Barriers to International Marketing,
Role of GATT, WTO, GSP, etc, Global Business Environment.
MODULE 3.
Planning for International Marketing - Overseas Marketing Research and
Information System, Foreign Market entry Strategies.
MODULE 4.
International Marketing Decisions - Product, Branding, Packaging, Pricing,
Distribution, Sales and Sales Promotion decisions and Strategies.
MODULE 5.
Financial Environment and decisions in International Marketing.
MODULE 6.
Foreign Trade in India - Regulation Promotion and Development, Foreign Trade
Control, EXIM Policy, Organizational set up. Export Promotion, Export Documents,
and Procedures, Export Risk Insurance.
MODULE 7.
Major Problems of Indian Export Sector.
Selected Cases.
Text and Reference Books

International Marketing 10th/40th Edition by Philip R. Cateora: lrwin/Mc Graw Hill.
International Marketing -Analysis and Strategy by Sak Onkvisit and John J. Shaw, PHI.,
New Delhi
International Trade and Export Marketing by Dr. Francis Cherunilam, 5/e, HPH.India
International Marketing Management - 9/e by R.L. Varshney and B. Bhattacharya: Sultan
Chand & Sons, India
86
Title: Advertising Management
Work Load : 4 Hrs Per Week Credit Points : 4
Objective:
This course intends to provide the students:
1. An understanding of the decision processes in advertising and sales promotion from a
marketers point of view
2. Analytical skills for dealing with advertising and promotion decisions
3. Information about the existing body of academic findings regarding the way advertising
and communication works
Pedagogy : Lecture, Case Study, Seminars ,project
MODULE 1
Introduction; Advertising in India; Careers in Advertising
MODULE 2
Integrated Marketing Communications - Role of Integrated Marketing Communications in
Marketing
Integrated Marketing Program Situation Analysis Organizing for advertising
MODULE 3
Objectives Setting and Budgeting for IMC programs Establishing objectives and
budgeting for the promotional programs.
MODULE 4
How Advertising Works Some Research Results
MODULE 5
Segmentation & Positioning
MODULE 6
Message Strategy & Tactics
MODULE 7
Media Strategy & Tactics
Course Text Book:

Advertising Management by Rajeev Batra, John Myers and David Aaker, 5th Edition, PHI
(AM-RB, JM & DA)
Reference Books:
4) Advertising Management by Rajeev Batra, John Myers and David Aaker, 5th
Edition, PHI TEXT BOOK
5) An Indian Perspective - Advertising Management by P K Agarwal, 2nd Edition,
2001, Pragati Prakashan, Meerut
6) Contemporary Advertising by William F Arens Irwin/ McGraw Hill International
Edition
7) Advertising Management: Concepts and cases by Mahendra Mohan, Tata McGraw
Hill
87
Title: Sales Promotion Management
work Load : 2Hrs Per Week Credit Points : 2
Objective:
This course intends to provide the students:
1. An understanding of the decision processes in sales promotion from a marketers
point of view
2. Analytical skills for dealing with promotion decisions
3. Information about the existing body of academic findings regarding the way
communication works
MODULE 1
Sales Promotion
MODULE 2
Public Relations, Publicity and Corporate Advertising.
MODULE 3
Sales Promotion Effectiveness
MODULE 4
Advertising Regulation
Reference Books:
1) Advertising and Promotion by George E Belch and Michael A Belch Irwin Mc
Graw Hill International Edition
2) Foundations of Advertising Theory & practice by S A Chunawala and K C Sethia,
HPH
3) Sales Promotion by Julian Cummins, Universal Book Stall, New Delhi
4) Successful sales Promotion by Pran Choudhury, Ricky Elliott, Alan Toop, Orient
Longman Ltd
88
FINANCE (MINIMUM ONE SUBJECT FROM THE FOLLOWING)
Title: Corporate Tax Planning

work Load : 2 Hrs Per Week Credit Points : 2

Objective: To provide inputs relating to strategic corporate tax decision making process
MODULE 1
The Structure and scope of Indian Income Tax Act :Concept and definition under this
Act, Heads of Income ,Assessments, Procedures,
MODULE 2
Set off and Carry forward of business losses and allowances:
MODULE 3
Effects of taxation on investment Policy Inv. Allowances dev. Allowances, Impact of
taxation of Financing polices treatment of payment of dividends Chargeability of certain
Payments and income profit from newly established industrial undertakings, Provision of
certain specific allowances and then effects on income and expenditure
MODULE 4
Treatment of certain expenses-payment of salaries, copyrights, patent rights, repairs &
renewals, rural development & scientific research
MODULE 5
Assessment of Individual and Firms, Corporate Taxation and Planning Income Tax
Authorities, Procedure for Assessment - appeal, References and Revisions
References:
Direct Tax by Mehrothra / Singhania
89
Title: Custom and Excise Management

Objective: To provide input on theory and practice of Customs and Excise mgt.
MODULE 1
Introduction of Excise Duty History& coverage, levy and collection of excise duties
under the Act
MODULE 2
Provisions governing manufacturing and removal of excisable goods, valuation &
classification of goods under Central Excise Act
MODULE 3
Assessment- Provisional Assessment, Self removal procedure, Payment of duty
Licensing procedure, and formalities, maintenance of records, registers and filing of
returns.
MODULE 4
Procedure for exports: duty drawback, pro-forma credit and CENVAT, offenses and
penalties, exemptions for small scale industries.
MODULE 5
Customs Act 1962 and customs Tariff Act 1975,Principles governing levy and exemptions
from customs duties Classification and valuation of goods, provisions governing import
and export of goods. Draw back of customs duties paid.
MODULE 6
Sales Tax: Area to be covered
MODULE 7
Wealth Tax
MODULE 8
Service Tax
Text Book
Tax Laws by V S Datye and Dinakar Pagare
90
INTERNATIONAL BUSINESS (MINIMUM ONE SUBJECT FROM THE FOLLOWING)
Title: Corporate Tax Planning


Module I
The aim of the course is to initiate the candidates to the FRENCH language with
objectives:
To enable them to read, write, comprehend to communicate at an elementary
level.
To make them conversant with elementary terminology in the corresponding field
of the Main course.
Module II
The pedagogy is in consistent with the structure of the Main course.the course
consists of 50 hrs teaching and divided into 5 modules of 10 hrs each:
Grammar contained in the lessons from 16 to 28

Spoken French
Essay writing
Questions on the text
Structural tables
Grammar tables
Audio-Visual methods.
Text :
LE FRANCAIS ET LA VIE [Vol-1] by-G.Mauger/M.Bruezier
[collection published under the patronage of ALLIANCE FRANCAISE](French Union)
405 GERMAN LANGUAGE
The course consists of 5 modules of 10 hrs.Total Teaching will be of 50 hrs. The detailed
syllabus is as follows:
Module I Letter Writing
Vocabulary : weather;Nature,Journey,Reporting about the journey.

Grammar : Perfect tense,Past participle.
Module II
Travelling Geographical orientation,traveling by train,means of traveling.Vocabulary :

on Travelling Grammar: Prepositions with dative,Prepositions with accusative and dative.
Module III
Shopping buying in the market, speaking about a shop.Vocabulary:provisions

Grammar: Comparison of adjectives; past tense of haben,and sein.
Module IV
Eating and Drinking,Invitation and eating habits Vocabulary: recipes, in a restaurant

Grammar: prepositions with accusative,Verbs and refrlexive pronouns, Imperative.
Module V
Body and health healthcare,visiting a doctor Vocabulary:parts of body

91
Grammar:Adjective declination,main sentence and subordinate sentence;conditional
sentence.
In the last three hours of each semester,vocabulary of Business German will be

introduced.
Prescribed Text:
Martin muller/paul Ruschl Theo Scherlingl Reiner Schmidt/Lukas wertenschlagl Heinz

Wilms in collaboration with Christine Lemcke:
1. Moment mal!:Lehwerk fUr Deutsch als Fremdsprache,(lehrbuch)

2. Moment mal! (Arbeitsbuch)
3. Cassettes - 2
Copyright : 1996 Langenscheidt KG,Berlin and Munchen.

This book is available at : W.R.Goyal Publisher & Distributors
86,U.B. Jawahar Nagar,New dElhi-11 a 007
Fax: 2940861;email:goyal@vsnl.com
92
Title: INTERNATIONAL BUSINESS STRATEGY

MODULE 1: World of International Business

Challenges of International Business.
Multinational Enterprises
Triad and International Business.
Module II: Environment of International Business.

International Politics and Economic Integration
International Culture International Trade
International Trade International Finance
Module III: International Business Strategy.

Global Strategic Planning
Organizing Strategy
Production strategy-Global sourcing Global supply management and technology
transfer
Marketing strategy
Human Resource Management Strategy
Political Risk and Negotiation Strategy
International Financial Management
Module IV: International Business Strategies in Action

Corporate Strategy and National Competitiveness
Doing Business in European Community
Doing Business In Japan
Doing Business in North America
Doing Business in Non-Trial Nations
Module V: International Business Horizons

International Joint Ventures
Future Challenges of International Business.
References
1. Rungman.A.M and Hodgetts. R.M., International Business; A Strategic
Management Approach, McGrawhill,.Inc, New Delhi- 1999-2000.
2. Keealas.A.G., Global Business Strategy, South Western, 1999-2000,
3. Garland.J. and Farmer. R.N., International Dimension of Business Policy and
Strategy, PWS-KENT 1999-2000,
4. Nagandhi.A.R., International Management, PHI, New Delhi, 1999/2000
5. Davidson.W.H., Global Strategic Management, John Wiley and Sons, 1999/2000,
6. Faeyrweather.J., Internatoinal Business Strategy and Administration, Bllinter
Publishers Mass, 1999/2000
7. Bhalla.V.K. and Shivaramu. S.,International Business: Environment and
Management, Anmol Publications, New Delhi, 2000
8. Porter.M.E., the Competitive Advantage of Nations, The Free Press, New York
1999-2000
9. Porter .M. E. Competitive advantage, The FreePress, NewYork, 1998 or 1999-
2000.
93

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MBA & MBA (IB) FIRST SEMESTER CHOICE BASED CREDIT SYSTEM

Title of Paper : PRINCIPLES OF MANAGEMENT

Assignment: The assignment should stress the use of Statistical Packages

1. Accounting for Managers by William Webster , Amzon.com

MODULE 1: Introduction to Marketing Management:

MODULE 2 : Marketing Planning

MODULE 3 : Marketing Organization :

MODULE 6 : Marketing Control :

MODULE 7 : Marketing Information System (MIS) :

Creating a new document

Creating a new presentation

- Introduction to MS Access, Internet applications etc.

- Basics of C Programming, Executing C programmes etc.

- Introduction to HTML, Designing web pages

Subject Code: 109 Contact Hours: 30Hrs

Text Book and reference books:

Charles L.Schyltze : National Income Analysis.

Assignments: on mathematical formulations and construction of L.P model, graphical

Text and Reference Books:

Evaluation: Continuous Internal Assessment 25 marks

Evaluation: Continuous Internal Assessment 25 marks

Pedagogy : Lectures, Assignments, Projects, Practical Exercises and Seminars

Evaluation: Continuous Internal Assessment 25 marks

Summer in-plant training:

Title: Total Quality Management

Evaluation: Continuous Internal Assessment 25 marks

Objectives: This cour se is designed to help students to develop basic appreciation of

1. Basterfield H Dale and others, Total Quality Management, Pearson

Lecture, Case study on Kaizen

1. Service Marketing by Valarie A Zeithmal, Jo Bitner, Mc Graw Hill Int. Ed.

References: Encyclopedia on TQM 6 volumes, Mc Graw Hill Publication

Evaluation: Continuous Internal Assessment 25 marks

Evaluation: Continuous Internal Assessment 25 marks

Objective: To introduce students to the concept of Benchmarking and Business Process

Pedagogy : Lectures, Assignments, case studies, seminar,

Evaluation: Continuous Internal Assessment 25 marks

Evaluation: Continuous Internal Assessment 50 marks

Title: Industrial marketing

a) Industrial Marketing Planning. Problems in Planning. Planning Process.

MODULE 1: Introduction to Sales Management

MODULE 2 : Selling Skills and Strategies

MODULE 3 : Selling Process

MODULE 4 : Managing Sales Information or Setting Personal Selling Objectives

MODULE 5 : Sales Organization

MODULE 6 : Organizing Sales Efforts Management of Sales Territory

MODULE 7 : Management of Sales Quota

MODULE 8 : Sales Budget Control & Cost analysis

MODULE 10 : Current issues in Sales Management

Evaluation: Continuous Internal Assessment 25 marks

Evaluation: Continuous Internal Assessment 25 marks

1) Handbook of Relationship Marketing by Jagdish Sheth and Atul Parvatiyar,

Evaluation: Continuous Internal Assessment 25 marks

Objective: This course is designed to provide the understanding of impact of Internet on

Subject Code: 3011 Contact Hours: 30 Hrs

Evaluation : Continuous Internal Assessment 25 marks

Objective: This course is designed to provide the understanding of outsourcing in the

Pedagogy : Lectures, Assignments, Projects and Seminars

Subject Code: 3012 Contact Hours: 30 Hrs

Pedagogy :Lectures, Assignments, Projects, and Seminars