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    Synopsis ON Customer Satisfaction Towards HDFC Bank: Introduction of The Topic

    Uploaded by

    Rakesh Jangid
    The document provides an introduction to a study on customer satisfaction towards HDFC Bank. It outlines the objectives of the study, which are to learn about HDFC Bank's history, the services it offers, and to study customer satisfaction. It describes the research methodology as using direct interviews with 40 HDFC Bank customers through a questionnaire and personal interviews. Prior literature on factors influencing adoption of ATMs in India and the impact of computerization on public and private sector bank performance is also reviewed.

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    Synopsis ON Customer Satisfaction Towards HDFC Bank: Introduction of The Topic

    Uploaded by

    Rakesh Jangid
    52 views3 pages
    The document provides an introduction to a study on customer satisfaction towards HDFC Bank. It outlines the objectives of the study, which are to learn about HDFC Bank's history, the services it offers, and to study customer satisfaction. It describes the research methodology as using direct interviews with 40 HDFC Bank customers through a questionnaire and personal interviews. Prior literature on factors influencing adoption of ATMs in India and the impact of computerization on public and private sector bank performance is also reviewed.

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    Synopsis HDFC

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    The document provides an introduction to a study on customer satisfaction towards HDFC Bank. It outlines the objectives of the study, which are to learn about HDFC Bank's history, the services it offers, and to study customer satisfaction. It describes the research methodology as using direct interviews with 40 HDFC Bank customers through a questionnaire and personal interviews. Prior literature on factors influencing adoption of ATMs in India and the impact of computerization on public and private sector bank performance is also reviewed.

    Copyright:

    © All Rights Reserved
    Download as DOC, PDF, TXT or read online from Scribd
    Download as doc, pdf, or txt
    52 views3 pages

    Synopsis ON Customer Satisfaction Towards HDFC Bank: Introduction of The Topic

    Uploaded by

    Rakesh Jangid
    The document provides an introduction to a study on customer satisfaction towards HDFC Bank. It outlines the objectives of the study, which are to learn about HDFC Bank's history, the services it offers, and to study customer satisfaction. It describes the research methodology as using direct interviews with 40 HDFC Bank customers through a questionnaire and personal interviews. Prior literature on factors influencing adoption of ATMs in India and the impact of computerization on public and private sector bank performance is also reviewed.

    Copyright:

    © All Rights Reserved
    Download as DOC, PDF, TXT or read online from Scribd
    Download as doc, pdf, or txt
    of 3

    Synopsis

    ON
    CUSTOMER SATISFACTION TOWARDS HDFC
    BANK

    INTRODUCTION OF THE TOPIC

    HDFC Bank's mission is to be a World-Class Indian Bank. The objective

    is to build sound customer franchises across distinct businesses so as to

    be the preferred provider of banking services for target retail and

    wholesale customer segments, and to achieve healthy growth in

    profitability, consistent with the bank's risk appetite. The bank is

    committed to maintain the highest level of ethical standards,

    professional integrity, corporate governance and regulatory compliance.

    HDFC Bank's business philosophy is based on four core values -

    Operational Excellence, Customer Focus, Product Leadership and People.

    The authorized capital of HDFC Bank is Rs.450 crore (Rs.4.5 billion).

    The paid-up capital is Rs.311.9 crore (Rs.3.1 billion). The HDFC Group

    holds 22.1% of the bank's equity and about 19.4% of the equity is held

    by the ADS Depository (in respect of the bank's American Depository


    Shares (ADS) Issue). Roughly 31.3% of the equity is held by Foreign

    Institutional Investors (FIIs) and the bank has about 190,000

    shareholders. The shares are listed on the The Stock Exchange, Mumbai

    and the National Stock Exchange. The bank's American Depository

    Shares are listed on the New York Stock Exchange (NYSE) under the

    symbol "HDB".

    OBJECTIVES

    1. To Know about HDFC Bank and history.

    2. To know the difference services offered by HDFC Bank .

    3. To Study the customer satisfaction at HDFC Bank.

    RESEARCH METHODOLOGY

    A research design is the detailed blueprint used to guide a research


    study towards its objectives.

    It is series of advanced decisions taken together comprising a master


    plan or a model for the conduct of research in consonance with the
    research objectives.

    It details the procedures necessary for obtaining the information needed


    to structure or solve the marketing research problem
    The research methods will be used by us before the promotion :

    1. Direct Interview: In this we directly will interview the Customer


    dealing with HDFC BANK.

    Sampling Size - 40

    Date Collection - Questionnaire & Personal Interview

    Literature Review
    Garg and Jham (2006) investigate factors that influence Indian customers to adopt
    ATMs by using factor analysis and focused on the influence of demographic and
    psychological variables of 296 customers of six selected banks such as SBI, PNB,
    ICICI, HDFC, ABN and IDBI. It is examined that most of the respondents are below
    the age of 35 years and the users with lesser experience face more problems in
    comparison to other and they look for reliability 42 of information. There are
    problems of dim vision of screen and they use ATMs maximum for withdrawals and
    rarely for deposits.

    Uppal R.K. (2006) studies the impact of computerization on the performance of


    public and private sector banks. The study is based on primary and secondary data.
    The study concludes that the performance of fully computerized banks (HDFC, PNB,
    IDBI, ICICI and OBC) is much better than the partially computerized banks. In inter-
    bank group comparison, all bank groups show significant difference in profitability
    and productivity. Primary survey concludes that majority of the customers are
    satisfied with computerization of banking services where urban sector respondents
    show keen interest in computerization of banking business.

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