2017 Law Firms in Transition: An Altman Weil Flash Survey
2017 Law Firms in Transition: An Altman Weil Flash Survey
2017 Law Firms in Transition: An Altman Weil Flash Survey
Contributing Authors
Thomas S. Clay
Eric A. Seeger
Copyright 2017 Altman Weil, Inc. All rights reserved.
Table of Contents
Introduction .................................................................................................................... i
Bonus Question........................................................................................................... 84
solidify. In 2017, there are few law firm leaders who Managing Partners and
Chairs at 798 US law
would dispute the permanency of more price
firms with 50 or more
competition, a need for greater efficiency, an influx of lawyers.
new kinds of competitors, and the inexorable force of
technology innovation. PARTICIPATION:
386 firms (48%) including
50% of the 350 largest
Law firms are slowly changing more slowly than we US law firms and 50% of
think is wise, but changing nonetheless. Clearly not the AmLaw 200
all change efforts are resulting in overnight success. participated.
Some efforts require long-term investments that can
WHATS NEW:
be a tough sell with partners. Other initiatives may
Look for New flags in the
work quickly, but are one-time fixes that cant be upper right corner of
replicated for year-on-year gains. We see firms pages to indicate
making only cursory investments where they should questions we asked for
be aiming for broader, deeper transformation. And the first time in 2017.
Progress will not be linear in most firms, but after nine years of surveying law firms
on the challenges of transitioning to a decidedly client-centric, technology-driven
market, we see that certain investments are paying off.
This year, we added a new element to the survey to look at which change efforts
those pricing, staffing, and efficiency tactics specifically undertaken to improve law
firm performance are actually producing results. Among the twenty performance
tactics we looked at, four of the top five rated most effective by law firm leaders
involve alternative lawyer staffing, including using contract lawyers, staff lawyers and
shifting work to paraprofessionals.
These changes are being driven by what is perhaps the most immediate and basic
threat that traditional law firms face in 2017 and beyond the continuing erosion of
demand.
Overall 61% of respondents said overcapacity is diluting firm profitability. 88% of firm
leaders said they have chronically underperforming lawyers. 68% of respondents
think fewer partners will be awarded equity status in the future and that this is a
permanent trend going forward.
When asked about the reasons for chronic under-performance, 82% of firm leaders
identified weak business development skills and efforts as the culprit, while 59%
pointed to flat or declining market demand. Firms are dealing with chronic under-
performance in a number of ways: by reducing compensation (96%), asking for
individual improvement plans (79%), removing chronic under-performers from the
firm (73%), and de-equitizing full partners (57%).
Addressing this issue with increasing pace and more robust implementation will help
determine how quickly and strongly profitability can be maintained or increased.
However, we know that more than half of laterals do not meet expectations in terms
of books of business brought in and/or personal productivity. Laterals who do not
measure up within 24 months of joining the firm should, in our opinion, be subject to
reduction in compensation and/or departure from the firm. Unproductive laterals are
not only economic burdens but culture killers as well.
Contract Lawyers
Firms are using contract lawyers, staff lawyers and part-time lawyers in an effort to
mitigate costs and improve efficiency and profitability. The stigma about the quality
of contract lawyer work is gone in most firms, in our experience, and clients find
such strategies to be acceptable if not preferable.
Half of all law firms in the 2017 survey said they have significantly changed their
staffing strategy since the recession. The use of contract lawyers is the top staffing
tactic firms are pursuing and the most effective lawyer staffing technique. The most
effective staffing tactic overall is the creation of low-cost service centers for non-
lawyer, back-office functions, although only about 12% of firms have gone to this
length.
The use of contract lawyers allows firms to flex up and down in response to demand
fluctuations without increasing overhead. A firm that has addressed the issue of
underperformance and identified a cohesive and productive core partnership should
certainly add contract lawyers to its toolkit if it has not already done so.
organizations are taking business from them now, and another 40% see them as a
potential threat.
Undoubtedly, this growing industry will continue to provide options attractive to many
purchasers of legal services, and may be a threat to traditional law firms. But, as
suggested in the Georgetown study, it also gives innovative firms new potential
avenues for growth by providing efficiencies that the market craves and cost
reductions that it demands.
Efficiency
Ninety-four percent of respondents in this years survey said that a focus on
improved practice efficiency will be a permanent trend going forward. But only 49%
of law firms said that they have significantly changed their approach to the efficiency
of legal service delivery. This represents a frightening disconnect.
Initiatives like these, which seek to change fundamental lawyer behavior, are
certainly the most difficult to execute. But forward-looking firms will not be deterred.
Quick wins have obvious value, but long-term investments in behavioral change can
be even more important and beneficial.
Firms that pursue thoughtful efficiency initiatives and stick with them will improve
internal performance and add value for clients. Firms that do not will experience
competitive disadvantage over time. It can cost very little to test-run pilot programs in
these areas, and we believe it is an investment worth making.
Pricing
Pricing of legal services is inextricably linked to improving efficiency and providing
greater client value. Unfortunately, in our experience, most lawyers are untutored on
why and how to have robust pricing conversations with clients, are often reluctant to
discuss pricing at all, and are too quick to simply accept discounts whenever asked.
These weaknesses lead to decreases in potential profitability.
Only 39% of respondents indicated that their firms have made significant changes in
their strategic approach to pricing; 44% said they have not, and 17% said they are
considering it.
This year, we asked for the first time whether new pricing tactics have resulted in
significant improvement in firm performance. The top three successes reported are:
adding a pricing director (44%), incorporating pricing in all planning efforts (39%),
and setting margin goals in firm and practice group plans (34%). The majority of
respondents indicated it was too soon to tell whether each of these efforts would
be effective.
An important new question this year asked whether firms are routinely linking
discounted, capped and alternative fees to changes in how work is staffed and
delivered. Only 30% of law firms said yes.
This is a hugely significant and extremely troubling result that goes to the heart of
successful change and illustrates a critical misunderstanding in many firms. The
strategic elements of a law firms business model are all interlocking gears in the
same engine. A firm that does not consider the interaction between scope, staffing,
price, project management and margin cannot achieve optimal performance.
Profitability
We are encouraged to see the broad use of profitability data as a management tool
to assess partner performance (71%), to analyze the profitability of individual clients
(62%), and to manage practice groups (51%). While the use of such data can be
difficult to implement (more for political than technological reasons), we believe that
ignoring its use is managerial malpractice.
For the first time this year, we asked firm leaders about the use and effectiveness of
ten short- and long-term tactics to improve profitability.
The number one thing law firms are doing specifically with the goal of improving
profitability is the acquisition of laterals or law firms (cited by 75% of firms surveyed).
However, only about half of those firms (53%) report that those acquisitions have
resulted in significant profit improvement.
Another profitability tactic that is widely used but is not delivering immediate results
is investing more on business development. Seventy-one percent of firms are
pursuing this tactic, but it is ranked as the least effective method of improving
profitability with only 30% of firms realizing the desired improvement. An additional
65% of firms said it was too soon to tell if the investment would ultimately pay off.
At the other end of the spectrum, moving to smaller, cheaper space is the tactic
used least frequently (by only 25% of firms) but most effectively (in 75% of those
firms). It is not surprising that actions like cutting staff, cutting under-performing
lawyers and cutting low-margin practices and offices have all delivered immediate
boosts to profitability.
Many firms are making progress in this area, but all firms should be committed to the
disciplined use of all available profitability levers.
There are many innovative things law firms can do (some with little investment or
cost) to improve service delivery in ways that clients will appreciate. A strategic
focus in this area is an absolute necessity at the firm and practice group levels. No
law firm can afford to be playing catch-up as clients embrace innovative initiatives
from other service providers.
There should be no argument or surprise that the rise of artificial intelligence (AI),
cognitive computing and machine learning has the potential to revolutionize law
practice. But few in the profession appear to be doing much about it.
Only 7.5% of firms said they have begun to make use of legal AI tools, and another
29% are beginning to explore their options. The remaining 64% are not doing
anything or are not even aware of what is going on in this area. We think at the very
least, firms should be keeping a watchful eye on competitors and technology
companies that are investing in legal AI solutions. This is coming, and the day is not
far off when ignorance will carry a steep cost.
Partners are a big part of the problem, since their cooperation determines in large
part whether change takes root in their firm. 65% of law firm leaders say partners
resist most change efforts, and 56% say most partners are unaware of what they
might do differently.
These findings do not inspire confidence but neither are they surprising. A
reluctance to change is a significant and ongoing challenge in most firms, especially
in adapting robust strategies, systems and procedures in the area that clients crave
provision of more efficient legal work at a more cost-effective price.
At the same time, a large majority of respondents (72%) believe that the pace of
change in the profession will continue to increase. This is a 12-point increase over
six years ago a significant jump. There is a very concerning misalignment between
what law firm leaders believe regarding the pace of change and what their partners
believe or are willing to do. That problem must be solved if firms are to make
necessary strategic changes.
Although almost all firms engage in strategic planning at both the firm and practice
group level, many are doing so without a broad and deep understanding of the
environment. This is a cardinal sin and can be catastrophic.
Lawyers are very good at interpreting data and information that is set before them,
but they also need to be able to recognize when part of the picture is missing. They
must ask and answer the question, What dont we know that might matter?
Conclusion
The results of Altman Weils ninth annual Law Firms in Transition Survey highlight a
number of fundamental problems and challenges that are interfering with law firms
ability to succeed in a rapidly changing and highly challenging marketplace. It also
includes some clear direction on whats working in law firms to improve performance
and profitability.
Some of this years results should be disturbing to every lawyer, but opportunities
also abound. Law firms that seize those opportunities can create important
competitive advantage. We hope they will take up the challenge.
SURVEY METHODOLOGY
Conducted in March and April 2017, the Law Firms in Transition Survey polled
Managing Partners and Chairs at 798 US law firms with 50 or more lawyers.
Completed surveys were received from 386 firms (48%), including 50% of the 350
largest US law firms.
Special reports based on law firm size ranges are available exclusively to survey
participants.
May 2017
Altman Weil, Inc.
Thomas S. Clay is a principal of Altman Weil, Inc. With over 30 years of experience
consulting to the legal profession, he is an acknowledged expert on law firm
management principles and is a trusted advisor to law firms throughout the United
States. Mr. Clay heads complex consulting assignments in strategic planning, law
firm management and organization and law firm mergers and acquisitions. He is a
thought-leader on the key issue of law firm practice group strategy and leadership.
He is Fellow of the College of Law Practice Management (COLPM) and has served
as a Judge for the Colleges InnovAction Awards which recognize outstanding
innovation in the delivery of legal services worldwide. He is a member of the COLPM
Futures Committee. Mr. Clay has been named one of the 100 Legal Consultants
You Need to Know.
Eric A. Seeger is a principal of Altman Weil, Inc. He works with law firms in the
areas of strategy formulation and execution, practice group planning and practice
leader training, merger search, organizational issues and retreats. Mr. Seeger
directs Altman Weils market research department. Over the years he has managed
hundreds of strategic research projects for law firms and legal vendors.
Mr. Seeger has held positions as Chief Operating Officer of a regional law firm and
Director of Strategic Planning and Practice Group Management at an AmLaw 200
firm. Prior to joining Altman Weil, he worked as an independent consultant to law
firms and corporate executives, performed market analysis for a global
manufacturer, and served in budgeting and planning capacities for a major
university.
Founded in 1970, Altman Weil, Inc. is dedicated exclusively to the legal profession. It
provides management consulting services to law firms, law departments and legal
vendors worldwide. The firm is independently owned by its professional consultants, who
have backgrounds in law, industry, finance, marketing, administration and government.
More information on Altman Weil can be found at www.altmanweil.com.
Q: Which of the following legal market trends do you think are temporary and which
will be permanent?
Q: Going forward, do you think the pace of change in the profession will:
26.5% 72.1%
Pace of change
Comparison by year:
Q: Do you expect market demand for your law firms services to return to pre-
recession levels?
Never 2.9%
Not in
Already In 3-5
In 2017 In 2018 foreseeable Never
back years
future
Under 250
37.9% 7.8% 9.6% 18.4% 24.1% 2.1%
lawyers
250 lawyers
26.0% 3.1% 4.2% 21.9% 39.6% 5.2%
or more
Q: Aside from your traditional law firm competitors, is your firm losing any business
to other providers of legal services?
Dont know Not a threat Potential threat Taking business from us now
Non-traditional law firms defined for this question as: virtual firms, flat fee only, partners only, tech heavy, etc.
Q: Aside from your traditional law firm competitors, is your firm losing any business
to other providers of legal services?
In your opinion, in 2017 how much pressure are corporations really putting on law
Q: firms to change the value proposition in legal service delivery (as opposed to
simply cutting costs)?
30%
21.4%
20% 19.2%
15.0%
12.5%
9.5%
10%
5.8% 5.6%
4.2% 3.9%
2.2%
0.6%
0%
0 1 2 3 4 5 6 7 8 9 10
Median rating: 6
In October 2016, we asked the same question of Chief Legal Officers. Following is a summary
of their responses set against responses from law firm leaders in this survey:
In your opinion, in 2016 how much pressure are corporations really putting on law firms
to change the value proposition in legal service delivery (as opposed to simply cutting
costs)?
Client perspective
Clients 6 5 5 6 6
Law Firms 6 6 6 6 6
Industry research and issue spotting (at firm expense) 34.2% 50.6%
Q: Do you think more commoditized legal work will be a permanent trend going forward?
84.2%
Permanent Temporary Not sure
79.3%
Q: Do you think corporate clients doing more work in-house will be a permanent trend
going forward?
64.6%
Q: Do you think erosion of demand for work done by law firms will be a permanent trend
going forward?
65.8%
In your opinion, in 2017 how serious are law firms about changing their legal
Q: service delivery model to provide greater value to clients (as opposed to simply
reducing rates)?
30%
23.6%
20%
15.0% 15.0%
14.2%
12.5%
10% 8.1%
6.4%
2.5% 1.9%
0.6% 0.3%
0%
0 1 2 3 4 5 6 7 8 9 10
Median rating: 5
In October 2016, we asked the same question of Chief Legal Officers. Following is a summary
of their responses set against responses from law firm leaders in this survey:
In your opinion, in 2016 how serious are law firms about changing their legal service
delivery model to provide greater value to clients (as opposed to simply reducing rates)?
Client perspective
Clients 3 3 3 3 3
Law Firms 5 5 5 5 5
Q: Many law firms feel pressure to change elements of their business model to stay
competitive in the post-recession economy. Since the recession, has your firm
significantly changed its strategic approach to pricing, efficiency of legal service
delivery or lawyer staffing?
Q: Why isnt your firm doing more to change the way it delivers legal services?
Select all that apply.
49.6% 50.4%
Yes No
YES NO
SAMPLE COMMENTS
New Ventures
We created an online/mobile app training tool that we sell as a product to clients needing
to conduct legal trainings of large groups of employees/stakeholders on specific legal
topics.
We are partnering with outside vendors to develop algorithmic, subscription based
services in various regulatory practices.
Development of products such as state law surveys.
Implemented venture accelerator program under which legal fees for start-up companies
are deferred. The theory is to build up our client base in the start-up and entrepreneurial
community.
Staffing Alternatives
We have focused on an inverted pyramid for lawyer staffing.
We have increased significantly a new class of lawyers at our firm, staff attorneys, who
can handle discovery-related matters efficiently and inexpensively.
Teaming lawyers and non-lawyer business professionals
Investing in more creative diversity programs, cultivating part-time diverse attorneys to
develop a specialized workforce
Providing more flexibility for lawyers to work from outside the office.
Pricing
Built tools to create AFA's that incorporate multiple data points from the client juxtaposed
with historical case proxies.
Inviting more retainer arrangements with clients (call us 100 times in a month if you need
to in order to get the type of partnership you need on (employment law issues) (contract
review)....)
Special approaches to pricing that include transparency re costs
Giving permission to people to take risks and make mistakes to test out alternative fee
arrangements.
Profitability
Built tools to create real time client profitability analysis.
Doing post-matter project management and cost analyses
We are aggressively pursuing process improvement and project management coupled
with more intelligent pricing focused on profitability.
Practice Groups
We have created a Wellness program to study each of our practice groups every 3 years.
The Wellness study looks at structure, capacity, practice group needs, practice group
problems, staffing ratios, profitability, write-offs and write-downs, etc. It has been very
successful, and we have seen positive changes take hold in several of our practice groups
due to the Wellness studies.
We have moved to non-lawyer management of practice groups to improve lawyer
efficiency and better utilize resources.
Clients
We have significantly increased our client collaboration and share technology to improve
coordination. We have invested significantly in new technology to spare our clients the
high costs of third-party providers.
We are nearing the completion of the development of a program we call Extraordinary
Client Experience. It combines project management techniques with ISO quality
management principles and emphasis on delighting the client to enhance the client's
experience with our firm
We have a "crown jewel" program aimed at enhancing key client relationships, and we are
targeting certain sizes of clients for growth.
Business Development
Started an "entrepreneur fund" for new and creative business development proposals.
We have developed a comprehensive firm wide program to develop and support client
acquisition at every level.
Q: What is your overall level of confidence that your firm is fully prepared to keep
pace with the challenges of the new legal marketplace?
30%
26.0%
22.9%
20% 18.3%
14.3%
10%
6.6%
4.0% 3.4%
2.3% 2.0%
0.3% 0.0%
0%
0 1 2 3 4 5 6 7 8 9 10
Confidence level
RATING 0 1 2 3 4 5 6 7 8 9 10
RESPONSE 24.3% 67.2% 8.6%
Median rating: 7
Q: How would you rate your partners awareness of the challenges of the new legal
market?
30%
21.1%
19.4%
20% 18.6%
11.4% 11.4%
10% 8.9%
2.9% 3.1%
2.0%
0.3% 0.9%
0%
0 1 2 3 4 5 6 7 8 9 10
Awareness level
Median rating: 6
Most agree that competing in the new legal market will require some changes in
Q: how law firms are organized and how lawyers practice. How would you rate your
partners level of adaptability to change?
30%
23.7%
20.0%
20%
14.9%
12.9%
10.6%
10% 9.1%
6.3%
1.1% 1.1%
0.3% 0.0%
0%
0 1 2 3 4 5 6 7 8 9 10
Adaptability level
Median rating: 5
Q: Which of the following statements describes your firms use of profitability data
as a management tool? Select all that apply.
To what degree does the use of profitability data in management decisions correlate with
increased profitability? We compared reported changes in a firms Profits per Equity
Partner (PPEP) in 2016 between firms that use profitability data and those that do not*.
Do not use
profitability 15.8% 15.8% 15.8% 21.8% 30.7% 52.5%
data
Do not use profitability data includes firms that selected one of the following answer options:
- We dont know how to use profitability data effectively in management decisions.
- We dont want to use profitability data because its potentially controversial or divisive.
Q: In the last few years, has your firm done any of the following specifically to
improve firm profitability? Select all that apply.
Q: For each of those things youve done to improve your firms profitability, has the
action resulted in a significant improvement in profitability?
74.7%
67.2% 70.0% 70.1%
61.2%
58.1%
53.0%
49.6%
41.5%
29.7%
71.2% 52.5% 47.2% 74.7% 34.5% 30.1% 43.7% 70.9% 47.8% 25.0%
Business Profitability Manage Acquire Shift to Cut Increase Cut Cut staff Smaller
development analysis client laterals contract practice billing under- cheaper
intake or firms lawyers or office rates performers space
para-
professionals
40%
33.1%
30%
20% 18.1%
14.1% 13.4%
10% 9.1%
4.7%
2.2% 3.1%
0.9% 0.3% 0.9%
0%
0 1 2 3 4 5 6 7 8 9 10
Median rating: 8
40%
30%
20%
16.4%
13.2% 12.6%
12.0%
0%
0 1 2 3 4 5 6 7 8 9 10
Profitability as Comp Factor
Median rating: 6
Origination
Profitability
To what degree does the weight of different compensation factors correlate with
increased profitability? We compared reported changes in a firms Profits per Equity
Partner (PPEP) in 2016 with the level of importance the firm gives to a partners
individual profitability and business origination.
Many law firms feel pressure to change elements of their business model to stay
Q: competitive in the post-recession economy. Has your firm significantly changed
its strategic approach to lawyer staffing strategy?
29.5%
50.4%
20.1% Yes
Under consideration
No
Under
Yes No
consideration
Under 250
46.5% 18.5% 35.1%
lawyers
250 lawyers
62.5% 25.0% 12.5%
or more
Q: Is your firm currently pursuing any of the following alternative staffing strategies?
Staffing alternatives
Q: For each of the alternative staffing tactics your firm is pursuing, has it resulted in
a significant improvement in firm performance?
63.2%
58.5%
51.4%
39.7%
33.3%
20.0%
Outsourcing legal Using part-time Outsourcing non- Using staff lawyers Using contract Creating a low-cost
work lawyers lawyer functions lawyers service center for
back-office functions
34.3%
65.7%
Yes No
Yes No
Under 250
63.9% 36.1%
lawyers
250 lawyers
71.3% 28.7%
or more
Q: Are each of the following lawyer classes in your firm sufficiently busy?
No Yes
Q: Are each of the following lawyer classes in your firm sufficiently busy?
No Yes
No Yes
No Yes
No Yes
3.4%
35.8%
60.8%
Dont
Yes No
know
Under 250
55.6% 39.8% 4.6%
lawyers
250 lawyers
76.0% 24.0% 0.0%
or more
% of firms
EQUITY PARTNERS reporting
PPEP UP
Not busy
20.1% 13.4% 10.1% 30.7% 25.7% 56.4%
enough
% of firms
NON- EQUITY PARTNERS reporting
PPEP UP
Not busy
enough
16.6% 11.9% 9.3% 33.2% 29.0% 62.2%
% of firms
ASSOCIATES reporting
PPEP UP
Not busy
enough
18.9% 11.8% 11.0% 33.1% 25.2% 58.3%
12.1%
87.9%
Yes No
NEW
Q: What are the main reasons for chronic under-performance in your law firm?
(Select all that apply.)
Q: Is your firm doing any of the following to deal with chronically under-performing
lawyers?
Q: Do you think more part-time lawyers will be a permanent trend going forward?
70.2%
Q: Do you think more contract lawyers will be a permanent trend going forward?
69.9%
Q: Do you think outsourcing legal work will be a permanent trend going forward?
53.8%
Q: Do you believe growth (in terms of lawyer headcount) is a requirement for your
law firms continued success?
5.2%
38.6%
56.2%
Q: Do you believe growth (in terms of lawyer headcount) is a requirement for your
law firms continued success?
Q: Do you believe growth (in terms of lawyer headcount) is a requirement for your
law firms continued success?
Sample Comments No
I actually think in order for our firm to be successful, we need to contract a bit and shed
some of the less than fully engaged lawyers that we currently employ.
Technology has already reduced headcount and will continue. We will staff down in those
areas where we aren't number one or two in the market and will staff up where we are.
Timekeeper headcount needs to grow, may not be attorneys
More right-sizing by increasing headcounts in practice areas that are more profitable and
decreasing headcounts in areas not as profitable
We believe in building depth rather than breadth by building market position not market
share by simply growing our headcount.
Would prefer more profitable work, more client options, not necessarily more attorneys or
work.
Only strategic growth that adds to the bottom line for everyone (rather than just the new
lawyers) really matters. Growth for growth's sake does serve some psychological
purposes, but that can't be the sole reason to grow.
Q: What growth options, if any, will your law firm pursue in 2017?
Consider being
4.7%7.2%
acquired
Acquire laterals 85.3% 91.6% 92.3% 89.4% 91.1% 93.3% 93.7% 95.6%
Acquire groups 54.8% 67.1% 68.2% 62.0% 64.7% 70.1% 62.6% 65.4%
Acquire law firm/s 19.7% 23.0% 29.5% 27.1% 23.1% 28.7% 29.4% 27.7%
Open new US office/s 17.5% 24.6% 27.9% 27.4% 26.1% 31.3% 23.0% 25.8%
Q: Five years from now, how do you think the core components of your law firm will
have changed in size?
Comparison by year: Percentage of firms that expect to have more partners in five years
60% 57.1%
53.2% 53.4%
55.9% 51.0%
50.3%
52.4% 47.4%
50.3%
49.2% 48.4%
46.8%
40%
2012 2013 2014 2015 2016 2017
Comparison by year: Percentage that expect to have more associates in five years
65%
59.5%
57.8%
61.2% 54.9%
50.4%
49.0%
53.2% 47.0%
50.0%
48.0%
46.6% 46.2%
40%
2012 2013 2014 2015 2016 2017
Comparison by year: Percentage that expect to have more non-lawyers in five years
51.1%
55%
45.1%
41.6% 42.3%
37.7% 37.8%
32.9%
25.8% 24.9%
23.3% 21.1%
19.7%
28.4%
18.9% 19.7% 17.3%
13.1% 15.1%
5%
2012 2013 2014 2015 2016 2017
Partnership: Trends
Q: Do you think fewer equity partners will be a permanent trend going forward?
67.6%
Q: Do you think increased lateral movement will be a permanent trend going forward?
71.3%
Associates: Trends
Q: Do you think smaller first-year classes will be a permanent trend going forward?
56.9%
57.2%
Q: Do you think fewer support staff will be a permanent trend going forward?
88.8%
Permanent Temporary Not sure
Many law firms feel pressure to change elements of their business model to stay
Q: competitive in the post-recession economy. Has your firm significantly changed
its strategic approach to efficiency of legal service delivery?
31.2%
48.5%
Yes
20.3% Under consideration
No
Under
Yes No
consideration
Under 250
42.4% 20.3% 37.3%
lawyers
250 lawyers
67.0% 20.5% 12.5%
or more
Comparison by year:
Under
Yes No
consideration
2017 48.5% 20.3% 31.2%
Q: Is your firm doing any of the following to increase efficiency of legal service
delivery?
Q: For each of the legal service efficiency tactics your firm is pursuing, has it
resulted in a significant improvement in firm performance?
69.0%
49.5%
46.3%
39.4%
35.0% 35.8%
28.7%
24.8%
Project Knowledge Using non-law- Reengineering Using technology Rewarding Shifting work Shifting work to
management management firm vendors work processes tools to replace efficiency and from lawyers to contract /
training human resources profitability in paraprofessionals temporary
compensation lawyers
decisions
43.1%
56.9%
Yes No
Yes No
Under 250
53.4% 46.6%
lawyers
250 lawyers
67.8% 32.2%
or more
Q: Do you think focus on improved practice efficiency will be a permanent trend going
forward?
94.3%
Permanent Temporary Not sure
84.4%
Permanent Temporary Not sure
Many law firms feel pressure to change elements of their business model to stay
Q: competitive in the post-recession economy. Has your firm significantly changed
its strategic approach to pricing strategy?
39.3%
44.0%
Yes
16.7% Under consideration
No
Under
Yes No
consideration
Under 250
33.2% 16.2% 50.6%
lawyers
250 lawyers
58.0% 18.2% 23.9%
or more
Comparison by year:
Under
Yes No
consideration
2017 39.3% 16.7% 44.0%
Q: Is your firm doing any of the following to support its pricing strategy?
Setting margin goals in firm and practice group plans 26.2% 44.3%
Q: For each of the pricing tactics your firm is pursuing, has it resulted in a significant
improvement in firm performance?
44.3%
38.6%
33.7%
27.9% 28.7% 29.2%
Developing data on Training lawyers to Identifying each Setting margin goals Incorporating Adding a pricing
cost of services sold talk with clients client's unique in firm and practice pricing in all director / Assigning
about pricing pricing preferences group plans planning efforts pricing
responsibilities to a
current staff member
15.0%
85.0%
Yes No
Yes No
Under 250
83.1% 16.9%
lawyers
250 lawyers
90.8% 9.2%
or more
Pricing: Discounts
Q: Do you know approximately what percentage of your firms legal fees come from
discounted rates?
30%
Response rate
19.3%
20% 17.4%
16.0% 16.5%
11.8%
9.1% 9.9%
10%
0%
Dont 0% to 11% to 21% to 31% to 41% to More than
know 10% 20% 30% 40% 50% 50%
MEDIAN
Under 250
21% to 30%
lawyers
250 lawyers
31% to 40%
or more
Q: In your law firm, are discounted, capped or alternative fees routinely linked to
changes in how the work is staffed and delivered?
69.9% 30.1%
Yes No
YES NO
To what degree does routinely linking discounted, capped or alternative fees to how the
work is staffed and delivered correlate with increased profitability? We compared
reported changes in a firms Profits per Equity Partner (PPEP) in 2016 between firms that
do, and do not, link the two.
7.1%
92.9%
Yes No
If your firm uses any non-hourly based billing, is your use of alternative fee
Q: arrangements primarily reactive (in response to client requests) or primarily
proactive (arising from your belief in the competitive advantage of alternative
fees)?
26.2%
73.8%
Reactive Proactive
Comparison by year:
PROACTIVE REACTIVE
Q: Overall, compared to projects billed at an hourly rate, are your firms non-hourly
projects more profitable or less profitable?
34.1%
More profitable
8.9%
38.6%
As profitable
42.9%
13.6%
Less profitable
26.7%
13.6%
Not sure
21.5%
Proactive Reactive
Comparison by year:
Less As More
Not sure
profitable profitable profitable
2017 19.3% 23.1% 42.1% 15.4%
2016 12.7% 27.9% 41.5% 17.9%
2015 14.7% 31.9% 37.7% 15.8%
2014 14.0% 29.9% 40.2% 15.9%
2013 14.2% 30.1% 39.7% 16.0%
2012 17.4% 28.5% 40.1% 14.0%
2011 19.8% 32.0% 36.5% 11.7%
2010 26.3% 23.9% 38.5% 11.2%
Comparison by year:
Less As More
Not sure
profitable profitable profitable
2017 13.6% 13.6% 38.6% 34.1%
2016 11.0% 5.5% 44.0% 39.6%
2015 10.5% 11.6% 48.8% 29.1%
2014 13.2% 14.5% 40.8% 31.6%
2013 7.4% 13.2% 55.9% 23.5%
2012 8.7% 15.9% 49.3% 26.1%
2011 16.9% 12.7% 50.7% 19.7%
2010 23.3% 14.0% 45.3% 17.4%
Pricing: Trends
Q: Do you think more price competition will be a permanent trend going forward?
95.4%
Permanent Temporary Not sure
Q: Do you think more non-hourly billing will be a permanent trend going forward?
78.8%
Pricing: Trends
Q: Do you think smaller annual billing rate increases will be a permanent trend going
forward?
64.0%
Comparison by year:
Comparison by year:
Comparison by year:
Comparison of five years of survey results for economic performance in the prior year.
Figures indicate the percentage of responses in each category (not the percentage change in
performance).
Gross No
Down Up
revenue change
No
RPL Down Up
change
No
PPEP Down Up
change
Comparison by firm size for economic performance in the prior year. Figures indicate the
percentage of responses in each category (not the percentage change in performance).
No
Gross revenue Down Up
change
Under 250 lawyers 27.1% 6.9% 66.1%
250 lawyers or more 19.0% 6.0% 75.0%
No
Revenue per lawyer Down Up
change
Under 250 lawyers 25.9% 12.5% 61.5%
250 lawyers or more 20.8% 9.8% 69.5%
No
Profits per partner Down Up
change
Under 250 lawyers 26.0% 10.3% 63.6%
250 lawyers or more 24.0% 6.0% 69.8%
2016 Overhead
No
Overhead Down Up
change
Q: In 2016, was your firms realization against standard rates up or down from 2015?
Down No change Up
Down No change Up
Under 250
14.3% 46.1% 39.5%
lawyers
250 lawyers
29.1% 34.9% 36.0%
or more
Q: What are your expectations for your firms gross revenue in 2017?
Under 250
14.5% 18.8% 66.7%
lawyers
250 lawyers
2.4% 20.0% 77.6%
or more
Q: What are your expectations for your firms profits per equity partner in 2017?
Under 250
16.5% 22.7% 60.8%
lawyers
250 lawyers
5.9% 21.2% 73.0%
or more
Q: Do you think a slowdown in growth of profits per partner will be a permanent trend
going forward?
47.0%
In 2009, 2010 and 2011, the question asked about lower profits per partners.
Q: Do you think decreased realization rates will be a permanent trend going forward?
59.7%
Q: Technology tools that incorporate artificial intelligence (AI) and machine learning
like Watson and Ross are beginning to be adopted by some law firms. What is
your firms stance on the use of legal AI tools?
1,000
50-99 100-249 250-499 500-999
lawyers
lawyers lawyers lawyers lawyers
or more
Beginning to make use of tools like these 5.7% 5.0% 7.0% 9.4% 54.6%
Aware, but not pursuing ourselves 36.2% 43.3% 41.9% 28.1% 9.1%
Not aware of what is going on in this area 38.3% 26.7% 7.0% 3.1% 0.0%
In March and April 2017, Altman Weil surveyed Managing Partners and Chairs of 798 US
law firms with 50 or more lawyers. We received responses from 386 firms, a 48%
response rate.
The exact number of lawyers in a law firm changes frequently. The universe of law firms surveyed is based on published directories and
league tables available in spring 2017. Survey participants reported their own lawyer headcounts.
** Some firms participated anonymously and therefore could not be assigned to NLJ or AmLaw categories.