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    A Study On Consumer Buying Behaviour Towards With Reference To Dharmapuri Questionnaire

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    rkpreethi
    This document appears to be a questionnaire for a study on consumer buying behavior towards Maruti Suzuki cars in Dharmapuri, India. It contains questions about respondents' demographics, awareness and consideration of various car brands, ownership and satisfaction with Maruti Suzuki cars, and recommendations to others. Key areas of inquiry include factors influencing purchase decisions, satisfaction with performance and after-sales service, and preferences for technical features in new Maruti Suzuki cars. The goal is to understand purchase motivations and brand loyalty for Maruti Suzuki in the given region.

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    A Study On Consumer Buying Behaviour Towards With Reference To Dharmapuri Questionnaire

    Uploaded by

    rkpreethi
    175 views3 pages
    This document appears to be a questionnaire for a study on consumer buying behavior towards Maruti Suzuki cars in Dharmapuri, India. It contains questions about respondents' demographics, awareness and consideration of various car brands, ownership and satisfaction with Maruti Suzuki cars, and recommendations to others. Key areas of inquiry include factors influencing purchase decisions, satisfaction with performance and after-sales service, and preferences for technical features in new Maruti Suzuki cars. The goal is to understand purchase motivations and brand loyalty for Maruti Suzuki in the given region.

    Original Description:

    questionnaire on consumer behaviour

    Original Title

    Questionnaire Selvapathi

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    This document appears to be a questionnaire for a study on consumer buying behavior towards Maruti Suzuki cars in Dharmapuri, India. It contains questions about respondents' demographics, awareness and consideration of various car brands, ownership and satisfaction with Maruti Suzuki cars, and recommendations to others. Key areas of inquiry include factors influencing purchase decisions, satisfaction with performance and after-sales service, and preferences for technical features in new Maruti Suzuki cars. The goal is to understand purchase motivations and brand loyalty for Maruti Suzuki in the given region.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    175 views3 pages

    A Study On Consumer Buying Behaviour Towards With Reference To Dharmapuri Questionnaire

    Uploaded by

    rkpreethi
    This document appears to be a questionnaire for a study on consumer buying behavior towards Maruti Suzuki cars in Dharmapuri, India. It contains questions about respondents' demographics, awareness and consideration of various car brands, ownership and satisfaction with Maruti Suzuki cars, and recommendations to others. Key areas of inquiry include factors influencing purchase decisions, satisfaction with performance and after-sales service, and preferences for technical features in new Maruti Suzuki cars. The goal is to understand purchase motivations and brand loyalty for Maruti Suzuki in the given region.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    of 3

    A STUDY ON CONSUMER BUYING BEHAVIOUR TOWARDS MARUTI SUZUKI

    WITH REFERENCE TO DHARMAPURI

    QUESTIONNAIRE

    1. Name of the respondent:

    2. Address: Phone no:

    3. Occupation: (a) Service (b) Business (c) Students

    (d) Others

    4. Age group.

    (a) 20 to 25 years (b) 26 to 30 years (c) 31 to 35 years

    (d) 36 to 40 years (e) above 40 years.

    5. Monthly income:

    a) Rs. 15,000 to 25,000/-

    b) Rs 25,000 to 35,000/-

    c) Rs. 35,000 to 45,000/-

    d) Above 45,000/-

    6. What are the different brands of cars you are aware of?

    (a) Hyundai (b) Maruti (c) Chevrolet

    (d) Toyota (e ) Skoda (f) Ford

    (g) TATA (h) Mahindra

    7. How did you aware of different brands of cars?

    (a) News papers (b) Magazines

    (c) T.V. add (d) Trade fairs

    (e) Friends (f) Family members

    (g) others please specify..

    8. Do you own a car?

    (a) Yes (b) No.

    If yes please respond to Part A.

    If no please respond to Part B.


    PART A

    (1) Which Brand of cars do you posses ?

    (a) Hyundai (b) Fiat (c) Maruti

    (d) Chevrolet (e) Toyota. (f) TATA

    (g) Mahindra. (h) Skoda (i) Ford

    (2) How important were the following attributes before you decide to buy the Maruthi
    suzuki car?

    Sl. Attributes Very Important Not so


    No. Important important

    a) Price

    b) Financial assistance / credit facility

    c) Fuel efficiency

    d) Style / looks

    e) Comfort and convenience

    f) Durability

    g) Brand image

    h) Advertising

    i) After sales service

    j) Millage

    (3) Who influence your decision in purchasing Maruthi suzuki cars?

    (a) Self (b) Family

    (c) Friends (d) colleague

    e) Others. (f) Dont own a car

    4) What was your mode of payment while purchasing the Maruthi suzuki car?

    (a) Cash (b) Bank finance (c) Private finance

    (d) Others Please Specify

    5) Are you satisfied with the overall performance of your Maruthi suzuki car?

    (a) Yes (b) No


    If No, Kindly specify the problem

    6) Are you satisfied with the after sales service of Maruthi suzuki car ?

    (a) Yes (b) No

    If No, Kindly specify the problem

    7) Are you planning to purchase a latest model of Maruthi suzuki car ?

    (a) Yes (b) No

    If Yes, Kindly specify the Brand

    8) Which of the following technical features do you accept from your new Maruthi suzuki car
    that does not exist in the old car?

    Sl. No. Technical features Yes No

    1. High engine power

    2. High fuel efficiency

    3. Breaks

    4. Tyres & Wheels

    5. Power Steering

    6. Suspension

    7. Power window

    9) For the possessing customers of Maruthi suzuki cars, do you recommend others to purchase
    Maruthi suzuki cars?

    (a) Yes (b) No.

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