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    Press Release Template

    Uploaded by

    paolo guarnieri
    The document outlines the structure for an effective press release, noting it should follow an inverted pyramid format by presenting the most newsworthy information like the 5 W's in the first paragraph and providing less important details in subsequent paragraphs. It recommends including quotes and communication details and ending with logos and boiler text. An effective press release keeps things short, simple, and written like a news story to maximize newsworthiness.

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    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd

    Press Release Template

    Uploaded by

    paolo guarnieri
    64 views1 page
    The document outlines the structure for an effective press release, noting it should follow an inverted pyramid format by presenting the most newsworthy information like the 5 W's in the first paragraph and providing less important details in subsequent paragraphs. It recommends including quotes and communication details and ending with logos and boiler text. An effective press release keeps things short, simple, and written like a news story to maximize newsworthiness.

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    Press Release Template

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    The document outlines the structure for an effective press release, noting it should follow an inverted pyramid format by presenting the most newsworthy information like the 5 W's in the first paragraph and providing less important details in subsequent paragraphs. It recommends including quotes and communication details and ending with logos and boiler text. An effective press release keeps things short, simple, and written like a news story to maximize newsworthiness.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    64 views1 page

    Press Release Template

    Uploaded by

    paolo guarnieri
    The document outlines the structure for an effective press release, noting it should follow an inverted pyramid format by presenting the most newsworthy information like the 5 W's in the first paragraph and providing less important details in subsequent paragraphs. It recommends including quotes and communication details and ending with logos and boiler text. An effective press release keeps things short, simple, and written like a news story to maximize newsworthiness.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    of 1

    Press release Template

    A press release always follows the inverted pyramid method:

    Paragraph 1
    Most newsworthy information: The 5 Ws: Who, Where, What, When, Why

    Ex. JFK is dead.

    Paragraph 2
    Less important information: Facts revealed in order of importance => Is
    about the 6th W: HOW

    Paragraph 3
    Quotes (eg from speakers or someone relevant to the event, press release
    etc, that can give credibility to the topic / theme of the press release) and
    other info. => Is about the 6th W: HOW

    At the end of the press release, mention communication details, who is in


    charge for giving information, email address, telephone numbers etc.

    Boiler text:
    At the end of the press release, we can add logos, sponsors, funders, boiler
    text etc.

    Keep the press release short and simple!

    Always think as a journalist: Is what you are writing NEWS?


    Use short, concise sentences - use vivid, precise verbs + words.

    Do not use technical or foreign terms.

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