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    SMITOUR Workshop Guarnieri

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    paolo guarnieri
    The document discusses a project called SMITOUR that aims to develop smart industrial tourism in Mediterranean regions. It will explore using industrial sites and advanced technologies to attract new sustainable tourism. The project will involve stakeholders to define a strategy and action plan. It will run from 2024-2026 and include activities like analyzing tourism systems, cataloging industrial tourism practices, and developing regional roadmaps.

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    SMITOUR Workshop Guarnieri

    Uploaded by

    paolo guarnieri
    16 views11 pages
    The document discusses a project called SMITOUR that aims to develop smart industrial tourism in Mediterranean regions. It will explore using industrial sites and advanced technologies to attract new sustainable tourism. The project will involve stakeholders to define a strategy and action plan. It will run from 2024-2026 and include activities like analyzing tourism systems, cataloging industrial tourism practices, and developing regional roadmaps.

    Original Description:

    Progetto SMITOUR Turismo Industriale - Descrizione lunga

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    The document discusses a project called SMITOUR that aims to develop smart industrial tourism in Mediterranean regions. It will explore using industrial sites and advanced technologies to attract new sustainable tourism. The project will involve stakeholders to define a strategy and action plan. It will run from 2024-2026 and include activities like analyzing tourism systems, cataloging industrial tourism practices, and developing regional roadmaps.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    16 views11 pages

    SMITOUR Workshop Guarnieri

    Uploaded by

    paolo guarnieri
    The document discusses a project called SMITOUR that aims to develop smart industrial tourism in Mediterranean regions. It will explore using industrial sites and advanced technologies to attract new sustainable tourism. The project will involve stakeholders to define a strategy and action plan. It will run from 2024-2026 and include activities like analyzing tourism systems, cataloging industrial tourism practices, and developing regional roadmaps.

    Copyright:

    © All Rights Reserved
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    Download as pdf or txt
    of 11

    SMART Industrial Tourism in the Mediterranean

    SMITour - Kick Off Workshop


    Museo del Tessuto di Prato – Via Puccetti 3, Prato | 5 March 2024

    The SMITOUR Project


    SMart Industrial Tourism in the Mediterranean
    Paolo Guarnieri – Municipality of Prato
    Lead Partner of the SMITOUR Project
    Why SMITour?
    Before the COVID-19 pandemic:

    - tourism 15% GDP and 11.5% of total employment in Med countries

    😃
    - unsustainable tourism activities - over-tourism – seasonalization

    - unbearable pressure on the environment and communities

    🙁 How to innovate tourism?


    - by focusing on alternative destinations
    - by exploiting digital and immersive technologies
    - by making the tourist experience richer and yet sustainable

    2
    Smart Industrial Tourism in the Mediterranean
    Many Med regions and cities own important industrial sites that
    could be valorized through Industrial Tourism activities:

    - productive sites can attract new tourists by integrating


    cultural and historical elements

    - advanced and immersive technologies can enhance the


    experience and entice the visitor

    Here is where the


    SMITour project
    comes in

    3
    SMITour is a study project, that aims: The objectives
    - to exploit transnational cooperation to explore the social and economic potential of Smart Industrial
    Tourism
    - to explore SMIT as a sustainable economic activity that can benefit tourism actors, SMEs, the
    industry, CCIs, R&D centers, HEIs and technology providers, as well as the local communities

    - to create transnational working groups ìinvolving local stakeholders to investigate industrial tourism
    and related advanced technologies applications

    - to define a common strategy and Action Plan for the


    development of Smart Industrial Tourism in Med regions

    - to diversify the economy and the tourism sector,


    reduce over-tourism and seasonalization,
    boost social and economic growth
    support technological innovation
    (Smart Industrial Tourism)

    4
    The partners

    5
    Project Time Plan
    January 1st 2024 to March 31st 2026 (27 Months)

    6
    Activities & Deliverables
    WP1 State of the Art Analysis

    - A1.1 Baseline study of tourism systems in the partner regions


    - D1.1.1 Baseline study of tourism systems in the partner regions

    - A1.2 Industrial tourism practices in the Mediterranean


    - D1.2.1 Catalogue of Industrial Tourism Practices

    - A1.3 Application of advanced technologies in the tourism sector


    - D1.3.1 Catalogue of Advanced Technologies Applications for Tourism

    7
    Activities & Deliverables
    WP2 Smart Industrial Tourism development strategy and Action Plan for the
    Mediterranean regions

    - A2.1 Stakeholders engagement

    - A2.2 Focus & Working Groups for the design of new Smart Industrial Tourism
    activities and products
    - D.2.2.1 Joint Thematic Roadmaps for developing SMIT in the Med regions

    - A2.3 Strategy co-design

    8
    Activities & Deliverables
    WP3 Result amplification and mainstreaming

    - A3.1 Coordination with the mission’s governance projects (TCP & IDP) and JS
    - D.3.1.1 - SMITour promotional video

    - A3.2 Carbon footprint monitoring and offsetting

    - A3.3 Building the testing roadmap

    - A3.4 Project closure

    9
    Final Outputs
    Smart Industrial Tourism development strategy & Action Plan for Med regions

    Output 2.1
    - Common Strategy for the development of Smart Industrial Tourism in the
    Mediterranean

    Output 2.2
    - Action Plan for developing Smart Industrial Tourism in the Mediterranean

    Output 2.3
    - MOU for developing Smart Industrial Tourism in the Mediterranean

    10
    Thank You!

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