MISSION WHY TOURISM IS UNIQUE?

TOURISM…
The Department of Tourism (DOT) shall be the primary - Invisible export industry
government agency charged with the responsibility to - Require supporting/services
encourage, promote, and develop tourism as a major - Fragmented product
socio-economic activity to generate foreign currency and - Perishable product
employment and to spread the benefits of tourism to both the - Subject to unpredictable external influences
private and public sector.
IMPORTANCE OF TOURISM
VISION 1. Creates DEMAND: Activity of touring & travelling
To develop a globally competitive, environmentally involves consumption & commercial activities at each
sustainable and socially responsible fourism industry that step
promotes inclusive growth through employment generation and 2. Meets & SPREADS demand: Industry value chain
equitable distribution of income thereby to building a foundation Meets & spreads demand across many industries &
for a high trusted society therefore boosts more economic activities
3. Requires country development: Need to provide
TOURISM tourist attractions with infrastructure/facilities to attract
- temporary short-term movement of people to tourist
destinations outside places where they normally 4. Motivates to reach Global standards:
live/work and their activities during their stay at these Infrastructure/facilities need to be global standard
destinations. ‘cause tourists are global consumer
5. Induces More Consumption: Tourist wants to enjoy
- sum of the phenomena and relationships arising from and experience to the fullest and take back good
the travel and stay of non-residents, in so far as they memories hence are inclined to do more and therefore
do not lead to permanent residence and are not may consume more
connected to any earning activity.
IMPACT OF TOURISM ON GLOBALIZATION: TOURISM as…
- composite of activities, services & industries that 1. Force for peace
delivers a travel experience 2. Commodifier
3. Homogenizer Cultural
- functions as an engine of investment, employment, 4. World view
growth & national development
FUNDAMENTAL TRUTHS ABOUT TOURISM
DEFINED AS: - Consumes & creates waste
- social, cultural, economic phenomenon: entails - Has tendency to over-consume
movement of people to countries/places outside their - Competes with each other resource users
usual environment for personal / business/professional - Multifaceted
purposes - Private-sector dominated
- Consumers, not anthropologists
- people called visitors either a tourist/excursionists: - Form of entertainment
● Tourist: Leisure traveler, stays overnight, - Imports clients rather than exports products
diverse activities.
TOURISM MYTHS
● Excursionist: Short-term, no overnight stay, - Majority is international
limited time. - Most are by air (tourists jet-set from country to country)
- Only about leisure holidays
TOURISM INDUSTRY - Employment means substantial travel & chance to
- People activities and organizations involved in learn language
providing services for people on holiday - Large multinational companies (hotel chains & airlines
- Group of businesses that provide services & facilities dominate tourism)
for consumption by tourist - Straightforward sector demanding little
research/planning
HOSPITALITY: “business of HELPING people to feel
WELCOME/ RELAXED/ ENJOY TOURISM REALITIES
- Predominantly domestic (people traveling their own
HOSPITALITY INDUSTRY–combination of accommodation/ country) 80% of tourist trips
food/ beverage groupings. making up largest segment of - Majority of trips are surface transport
industry. - Include all types of purpose of visit (business,
conference, education)
IMPORTANCE of TOURISM - Most employment is in Hospitality sector (involve little
- brings numerous economic value & benefits travel)
- helps in building a country's brand value, image & - Vast majority of tourism enterprises in every
identity destination are SMEs
- platform that supports economic growth and complete - Complex multi-sectoral industry demanding high-level
development planning underpinned by research to succeed
Two (2) Elements of Tourism 2. ACCESSIBILITY–Easy reach to destination
1. DIRECT ELEMENTS 3. AMENITIES–Enhance pleasure & satisfaction.
● Comes into direct contact with tourists. 4. ACCOMMODATION–Overnight stay provisions &
● (Sales, Accommodation, Transport, Activities, related service—housing on per diem/week basis
Attractions, and Ancillary Services) (accommodations must complement the attractions)
5. ACTIVITIES–Engaging things for tourists.
2. INDIRECT ELEMENTS "support sectors” 6. ACCOUNTABILITY–-Responsible tourism practices.
● Does not come into direct contact with tourists, 7. AFFORDABILITY–Corporate Social Responsibility
but without these, the rest of the industry could (CSR) in tourism can defedging as guiding business
not function. policy whereby tourium companies integrate social &
● (Infrastructure, Roods, Airports, environmental concerns in mission strategies &
Communications. Public Toilets, Signs, operations as well in interaction with stakeholders
Manufacturing, Building Industry, Electricity,
Water supply and Sewerage and waste CHARACTERISTICS OF TOURISM
disposal) 1. INTANGIBILITY: subjective picture planted in
customer's minds
ELEMENTS OF TOURISM 2. PERISHABILITY: Travel products cannot be stored
● tourist considers before visiting destination area, and: like physical products and prepared for sale in the
○ Pleasing weather future
○ Scenic attractions 3. INSEPARABILITY: Products consumed at the
○ Historical and cultural factors supplier's premise.
○ Accessibility 4. IMMOBILITY OF OWNERSHIP: Enjoyment upon
○ Amenities service purchase.
○ Accommodation 5. INCONSISTENCY: Products always differ
○ Safety and security 6. PEOPLE-ORIENTED: builds entirely upon people.
○ Other factors
■ Guide/escort facilities Barometer of Tourist Arrival (Philippines):
■ Basic medical facilities Tourist Arrivals Metric: Indicates # of visitors (arrivals)
■ Electricity Economic Indicator: Reflects tourism's impact on economy.
■ Water
■ Communication system MORE CHARACTERISTICS of TOURISM
- COMPOSITE PRODUCT
ELEMENTS OF TRAVEL - DESTINATIONS HAVE LONG GESTATION PERIODS
1—DISTANCE: diff between local travel/travelling w/in person’s - CAPITAL INTENSIVE
home community & nonlocal travel or traveling way from home - MAIN ASSETS: NATURE & CULTURE
- SUBJECT TO EXTERNAL FORCES THAT ARE
2—Residence of the Traveler: origin of traveler is third basic LARGELY UNCONTROLLABLE
element of travel. For business & research purposes, it is - EXERTS IMPACTS ON ENVIRONMENT, CULTURE &
important to know where people live. ECONOMY OF DESTINATIONS
- DYNAMIC AND COMPETITIVE INDUSTRY
3—Length of Stay—destination of tourists and excursionists
os proposed by the WTO is largely based on length of stay. Increase production = need manpower = job (ppl needed)
trends/needs are changing = demand (of ppl) is changing
4—Purpose of Travel:
● Visiting friends and Disposable income is what is left over after taxes, and is what
● relatives households used for consumption of needs and wants
● Conventions, seminars/meetings
● Business HISTORY & GROWTH of TOURISM
● Outdoor recreation- hunting, fishing, boating & ● Tourism business is at least 2.000 years old and began
camping when wealthy citizens of ancient Rome decided to
● Entertainment- sightseeing, theater, sports spend their summers away from the city. took trips to
● Personal-family. medical, funeral, wedding, (& othrs) the countrvside and the coast

Components of Tourism ● Turbulent economic. social and military situation in

1. ATTRACTIONS–-Key points of interest. Europe made frequent. safe travel
- Any natural/manufactured facility—draws on
interest of visitors–not always revenue ● Medical era. growing interest in pilgrimages. Health
producing but have maintenance costs; place, and culture
event, building/area which tourists want to visit
● Industrialization gave rise to an affluent middie class
SITE ATTRACTIONS: created by nature with an increasing amount of Jree time
BUILT ATTRACTIONS: built through human
EVENT ATTRACTION: any organized program w/ start & end ● Entrepreneurs started to build tourist hotels with an
date, designed to bring visitors together for common purpose, infrastructure of roads, carriages and ferries
this may be business or entertainment-related and include all
directly related planning and management functions ● 1960's. growing number of people with disposable
Income
Early Tourism Tourism Trends 2023
● "tourism" emerged in 19th century, from Hebrew word Accdg. to Booking.com/published on October 19, 2022
TORAH "torafi". wfiiefh means studying, fearning, searching ● 2022 was the year of the triumphant return of travel
● tourism can trace its ancestry in the Old Testament ● 2023 will be the year of its creative reinvention
Prospects for 2022 (much better-40%/ better-38%/ equal-12%/ worse-7%/ much worse-3%) Prospects
Noah was probably the first farge-scale operator for 2023 (much better -8%/ better -57%/ equal-23%/ worse-10%/ much worse-2%)
● 2 forms of early tourism: travel for business & religious
Accog. to global survey among its UNWTO Panel of
travel for private purposes
Tourism Experts on the impact of Covid-19 on tourism
● 'mutations’ (equivalent to today's gasoline station)
and the expected time of recovery. Data as collected by
● Invention of money, writings & wheel by Sumerians
UNWTO, September 2022)
(Babylonians) mark beginning of modern era of travel
● 1st journey ever made for purposes of peace & tourism
● The survivalist trend in the spotlight
was made by Queen Hatshepsut to land of Punt
● The boom in virtual travel continues
● 37%
Tourism in the MEDIEVAL PERIOD
● Stepping out of your comfort zone
● Travel declined, became burdensome, dangerous and
● In search of lost time
demanding
● A healthy mind in a healthy body
● Roads were not maintained and unsafe Tourism in the
● Bleisure
Medieval Period
● Travelling at the best price without depriving yourself
● Crusaders and pilgrims are the only travellers
● ‘Work from home' (the possibility to work from
Tourism during the Renaissance and Elizabethan Eras
anywhere in the world, but continue to explore the
● Travel for education was introduced
world, meet new people, get inspired)
● Grand Tour was provided to young men
● Streaming services will inspire epic trips
● Appeal of travel became social
● Biometric payment methods will become more popular
● Travel became institutionalized for the upper class of
● Less luggage the better (reducing carbon footprints)
society

Tourism in the 19th century

EMERGING CONSUMER TRENDS IN TRAVEL & TOURISM
● Introduction of railway
(2021 & BEYOND)
● Development of steam power
BOOKING TRENDS
● Travel organizers emerged, with Thomas Cook as the
● Global & Regional Recovery
first and most famous during the time
● Domestic Recovery
● Circular notes were introduced and accepted by
● Longer Stay for Longer Play
banks, hotels, shops and restaurants
● Shorter booking windows may be short-lived
● Photography and guide-books became popular, with
● The allure of Secondary Destinations
Baedecker, published in 1839 as most popular
guide-books
CONSUMER PROFILES
● Who goes first?
Tourism in the 20th century
● The Luxury to grow
1. Pleasure travel continued to expand
2. Increase in wealth, curiosity, and outgoing attitudes of
CONSUMER CONSIDERATIONS
the people
● Responsible Together & Sustainable Forever
3. Increase of mobility or case of movement
● Healthier lifestyles through Wellness
4. Large-scale migration boosted the demand for
● Virus Prevention is the best promotio
international travel
5. Influence of posters and the press. radio. television.
cinema widened knowledgc and interest in travel
6. Introduction of motor car. and improved road
conditions led to the popularity of seaside tours
7. Progress of aircraft technology, provides safer,
comfortable. faster and cheaper air transportation
8. Increase in private car ownership
9. Growth of excursions and short-stay holidays
10. Increase in discretionary income and leisure time
11. Length of official and paid holidays increased
12. Business travel flourished. conference & incentive
travel prospered
13. Job creations. economic diversification and source of
foreign exchange
 TRAVEL MOTIVATIONS love and belonging ● social needs: refers to forming relationships with
- forms integral part of travel behaviour & has been people to create a sense of social belonging and
widely researchedand applied intourism marketing confirm their ability to develop healthy relationships.
strategies.The need to see the unseen and know the friendship, family, intimacy
unknown drives peopleto travel to new places ● self-esteem - people travel in order to impress friends,
andmotivates them tovisit new destinations relatives, social groups and other people and to gain
(Venkatesh, 2006). higher social status
- can be considered as one of the most important confidence, achievement, respect of/by othrs
psychological influences of tourist behaviour ● self-actualization - travellers see tourism as an
(George(2004) ; March andWoodside (2005) morality, creativity,activity through which they can improve their special
- relates to why people travel (Woodside &Martin, 2007). spontaneity, skills by doing something that is quite challenging to
- Travel behaviour: way tourists behave according to problem solving, these individuals
lack of prejudice
their attitudes before, during and after travelling. acceptance of facts ○ can be related to activities people get involved
in doing something that benefits society
MOTIVATION
- “refers to factors that activate, direct, sustain Dann’s Theory of Push and Pull Motivations
goal-directed behavior… Push Factors
- sets stage for individual goal formation, reflected in ● intrinsic/ internal drives urge individuals to travel
both travel choice and behaviour while further ● factors encouraging people to travel, representing
influencing expectations and experience perception individuals' socio-psychological needs :
- inner state of person/ certain needs & wants of person, ● longings for rest, recreation, Adventure, escape
which forces them to act/behave in a specific way and ● desire to 'get away from it all'
thus sustaining human behaviour and energy levels of ● to transcend the feeling of isolation inherent in
the human body (Decrop, 2006; George,2004). contemporary lifestyles
● push factors are more inward in nature and
physiological
- admire Mother Nature: Gain appreciation for what you have
- Strengthen Relationships: get you out of your comfort zone Pull Factors
- Unplug: settle grievances through shared experiences ● Mostly associated With destinations’ amenities
● service quality, prices, infrastructure, facilities
● get some distance from work (accommodation, transportation, food, restaurants &
● see the world through new eyes amusement parks)
● learn about other cultures ● satisfy customers’ needs and desires
● get a new perspective
● gaining a certain level of prestige TRAVEL CAREER LADDER (TLC)
● facilitating their level of social interaction - an individual's travel motivation changes with his/her
travel experience.
➢ escape - The Travel Career Ladder (TLC) suggests that
➢ convince oneself of one’s achievement peoples' travel needs change over their life span and
➢ relaxation with accumulated travel experience.
➢ show one’s importance to others - As tourists become more experienced, they
➢ relief of tension increasingly seek satisfaction of higher level needs.
➢ status and prestige sunlust
➢ self-discovery Fulfillment
- Fulfill a Dream
➢ physical cultural health education
- Understand Myself More
➢ family togetherness professional/business - Experience Inner Peace, Harmony
➢ interpersonal relations wanderlust
➢ roots or ethnics interest in foreign areas Self-Esteem and Development
- Self Directed: Competence, Mastery, Development of Skills, Special
➢ maintain social contacts scenery
Interests
- Other Directed: External Rewards, Prestige, Glamour of Traveling,
Maslow’s Hierarchy of Needs: 5 'BASIC NEEDS' Connoisseur Self-Esteem
1. physiological (breathing, food, sleep, clothing)
Relationship
2. safety (security of: job, resources, morality, health)
- SelfDirected: Giving Love, Affection, Maintaining relationships
3. love and belonging needs (friendship, family, intimacy) - Other Directed: Receiving Affection, To be with Group, Membership,
4. Esteem (confidence, achievement, respect of/by othrs) Initiating relationship
5. Self-actualization (morality,creativity, spontaneity,
Stimulation
problem solving, lack of prejudice acceptance of facts)
- (Self Directed) A Concern for Own Safety
- (Other Directed) A Concern for Others Safety
● physiological needs: basic needs that travellers
expect destinations to meet. Relaxation
- Self Directed: Need for Bodily Reconstitution
○ (suitable accommodations, potable water,
- Other Directed: Relaxation
restau) *fundamental motivations for travellers
breathing, food, sleep, clothing
● safety-related needs- safe, secure environment. Travel Career Patterns (TCP)
travellers feel protected from any threats during stay. recognized that travel motivation is dynamic and multi-leveled
security of: job, resources, morality, health (Paris & Teye, 2010)
The TCP is centered on 14 MOTIVATIONAL FACTORS: ACCOMODATION SECTOR
1. ✓ Self-actualization - internal - Central to travel & hospitality industry
2. ✓ Self-enhancement - internal - provides base from which tourists can engage in
3. ✓ Romance internal process of staying at a destination
4. ✓ Belonging internal - focal point for hosting of guests/visitors
5. ✓ Autonomy - internal - assumes many forms, and not all of them fit the
6. ✓ Self-development (host site involvement) external conventional image of the hotel
7. ✓ Nature external
8. ✓ Escape/relax - most important HOTELS & RESORTS
9. ✓ Novelty - most important - most obvious & popular form of accommodation for
10. ✓ Kinship - most important tourists and the hotel industry
11. ✓ Nostalgia - less important - hotels provide paid lodgings for guests aside from beds
12. ✓ Stimulation- less important and other essential facilities, the services they provide
13. ✓ Isolation - less important can vary quite drastically.
14. ✓ Recognition/social status - less important
SHARED ACCOMODATION
TRAVEL MOTIVATORS - shared accommodation has emerged as a major option
1. PHYSICAL MOTIVATORS-directly to health, wellness for tourists.
and physical enjoyment - one of the most popular services offering shared
accommodation is Airbnb, where users are able to list
2. CULTURAL MOTIVATORS- desire to know more spare rooms and rent them out to travellers on a
about other people's culture and way of life short-term basis, it could be individual, private rooms,
or common areas shared with others.
3. INTERPERSONAL MOTIVATORS- desire to meet &
make new friends HOSTELS
- typically a lower-priced accommodation option, suitable
4. STATUS & PRESTIGE MOTIVATORS–self-fulfillment for those operating on a lesser budget, or those who
achieved thru travel & include personal development are attempting to reduce their travel costs
- form of sociable accommodation, where multiple
TRAVEL DEMOTIVATORS guests will rent beds in a shared space, typically with
- LACK OF MONEY, TIME, INTEREST communal bathroom and kitchen facilities.
- HEALTH
- FAMILY STAGE BED & BREAKFAST (B&B)
- FEAR AND SAFETY - offers small number of rooms for guests & offers
overnight stays and breakfast in morning
CLASSIFICATION OF TOURISTS - guests will have a private bedroom and bathroom,
I. COHEN’S CLASSIFICATION although bathroom facilities are sometime shared
Follows a tour guide; follows an
○ The organized mass tourist itinerary fixed in advance
○ Individual mass tourist somewhat controlled time and itineraryCAMPING SITES
○ Explorer Travels alone; seeks comfortable accommodations - practice of staying outdoors overnight, in a tent or
○ Drifter and reliable transportation similar type of shelter
Highly adventurous; lives within the local community - commercial camp sites are extremely popular and
II. PLOG’S CLASSIFICATION: classifies tourists by their often more convenient.
personalities & distributes tourists to destinations
based on their dominant characteristics CRUISES
- cruise liners serve as form of accommodation in their
● Allocentric: tourist who seeks new experiences and own right.
adventure in a variety of activities, outgoing and - on a cruise, travellers will be allocated their own cabin
confident in behavior\ & cruise itself will last set length of time, with tourists
staying on cruise ship for majority of duration.
● Psychocentric: more conservative, inhibited,
non- Adventuresome FARM
- Travellers are increasingly willing to stay in farmhouse
● Mid-centric: not particularly adventurous but receptive accommodation, usually on a self-catering basis
to new experience - is linked to the idea of agri-tourism, where tourists visit
farms, learn about the work that goes on there, and
TOURISM SECTORS sometimes even participate in the daily work
- Accommodation, Transportation themselves as part of the travel experience
- Food & Beverage, Entertainment
- Destination Organizer, Attraction TIME SHARE
- Travel Organizers - also known as vacation accommodation ownership
- ownership/usage rights divided between multiple indi
- individuals allotted their own time frame typically a
week or two weeks out of the year where they have the
right to use the property.
Transportation Sector : concerned with helping tourists to get Restaurants
where they need to go, via the provision of transport. - restaurants or eateries provide one of the main ways in
which tourists eat food and socialize on their travels
Airline Industry this category includes everything from fast-food
- the airline industry provide passengers with access to restaurants like McDonald's and KFC, through to family
both domestic and overseas flights, allowing them to restaurants, and luxury restaurants offering high-end
quickly reach their intended destinations via cuisine.
commercial aircraft. Catering
- airline services are generally divided into scheduled - recognised as the provision of food services at more
and chartered flights. remote locations, also includes offerings at many
tourist attractions or entertainment sites
Car Rental
- car rental services provide the freedom to explore and Bars & Cafés
travel freely - an important part of the local economy in many travel
- often operate in close proximity to airports, or even in destinations, offering tourists a more relaxed location
partnership with particular airlines or travel companies. to consume refreshments, drink alcohol and socialise
with locals or other tourists
Water Transport - they tend to be smaller than restaurants and may have
- is concerned with movement across water o theme, or serve a fairly general range of products.
- includes things like ocean liners and ferry transport,
where the objective is usually to get passengers from A Nightclubs
to B, but also includes cruise liners, where being on the - one of the single most essential parts of the food and
cruise liner itself forms the main part of the travel beverage sector, providing travellers with
experience. entertainment during the night and attracting many
tourists to some destinations
Railway
- Railways not only provide a means for travellers to get ENTERTAINMENT SECTOR
to their destination, but over ground and underground ● ENTERTAINMENT ACTIVITIES
rail services also provide options for navigating many ○ casino, shopping, sports or gaming event
of the major towns and cities that tourists visit as well. ○ zoo, aquarium, botanical garden, historic site,
national park, museum, or art gallery
○ festival or fair, or other cultural events
● CHARACTERISTICS:
Coach Services - So large it affects economies
- offering long distance travel, assisting airport - Gains global media coverage
passengers with travel to their accommodation, taking - Highly prestigious
groups of tourists on day trips to local attractions or - Usually developed with a bidding process
popular tourist destinations, and offering access to - Has major positive and negative impacts
other nearby towns and cities. - One-time or infrequent
- Specific ritual, presentation, performance, or
Spacecraft celebration
- A new element of the transport sector and one that will - Planned and created to mark a special occasion
become increasingly important in the years - Gains widespread recognition/awareness
ahead-involves the use of spacecraft to carry tourists - Creates a competitive tourism advantage
into spac - Celebration and reaffirmation of community or culture
- Artistic content
4 Elements that exist between Transport and Tourism - Religious or ritualistic
1. the tourist - Music, dance, and drama are often featured
2. the relationship between transport and the tourist - Involves the local population
experience - A shared experience to their mutual benefit
3. the effect of transport problems on the tourist's
perception TRAVEL ORGANIZERS SECTOR
4. the tourist's requirement for safe, reliable and efficient 1. TOUR OPERATORS
modes of transport 2. RETAIL TRAVEL AGENTS, BOOKING AGENCIES
3. TOUR WHOLESALERS/ BROKERS
4. CONFERENCE ORGANIZERS, INCENTIVE TRAVEL
FOOD & BEVERAGE SECTOR ORGANIZERS
- The food and beverage sector has been providing
tourists with essential refreshments at all stages of DESTINATION ORGANIZATION SECTOR
their travel experience, including during travel, when (Destination Management Organization)
spending time in their chosen accommodation, and 1. NATIONAL TOURIST OFFICES
when they are out and about exploring the location 2. DESTINATION MARKETINGORGANIZATIONS
they have travelled to. 3. REGIONAL/STATE
4. TOURIST OFFICES
- also offers them opportunities to socialize, meet new 5. LOCAL TOURIST
people and enjoy themselves. 6. OFFICES TOURIST
7. ASSOCIATIONS
ATTRACTION SECTOR MISSION
- attractions are the “lifeblood” of a destination, - The Department of Tourism (DOT) shall be the primary
- because they are part of the appeal, ambiance government agency charged with the responsibility to
- and overall experience encourage, promote, and develop tourism as a major
- the main purpose is sightseeing and to allow socio-economic activity to generate foreign currency
- access for entertainment, interest or education and employment and to spread the benefits of tourism
- attraction must be a permanent established to both the private and public sector.
- excursion destination
- it must be open to the public, without prior VISION
- booking - To develop a globally competitive, environmentally
- it should be capable of attracting day visitors or sustainable and socially responsible tourism industry
- tourists as well as local residents that promotes inclusive growth through employment
- attraction must be a single management, so generation and equitable distribution of income thereby
- that it is capable of answering the economic contributing to building a foundation for a high trusted
- questions on revenue, employment society.

Attractions can be located in .... TOURISM PROMOTIONS BOARD PHILIPPINES

AN ISO 9001:2015 CERTIFIED ORGANIZATION WITH CERTIFICATE NO: PHP QMS 21 93 0061
● natural environment, such as forests, mountains,
and other natural settings - An attached agency of the Department of Tourism, the
● built environment that has been adapted for visitor Tourism Promotions Board (TPB) exists to market and
use (e.g. historic houses) promote the Philippines domestically and
● built environment that designed for visitors internationally as a world-class tourism and MICE
destination, in strategic partnership with private and
Elements of visitor attraction public stakeholders to deliver a unique high-value
- sets out to attract visitors (day visitors from experience for visitors, significantly contributing to
- resident and tourist population) and is increased arrivals,receipts and investments to the
- managed accordingly country.
- provides a pleasurable experience and an
- enjoyable way for customers to spend their MISSION & VISION
- leisure time Mission
- it is developed to achieve a goal To market and promote the Philippines, in partnership with our
- provide satisfaction to customers stakeholders, towards a dynamic tourism destination.
- provides an appropriate level of facilities
- and services to meet and cater to the Vision
- demands, needs and interests of its visitors By 2028, the Philippines will be the preferred destination for
- may or may not charge an admission fee sustainable, uniquely diverse and fun travel.

Success of a tourist attraction lies in 4 areas:

- accessibility
- opening hours
- on-site amenities, such as
- parking, visitor centre, signs and
- labels, shops, guides,
- refreshments, toilets, liter bins,
- seating and disabled provision
- off-site amenities, such as
- signposting, local
- accommodation and local
- services

Factors that influence the success of attractions:

● the organization and its resources
● the product
● the market
● the management of the attraction

TOURISM ORGANIZATION
- PHILIPPINE DEPARTMENT OF TOURISM

DEPARTMENT STRUCTURE
- To develop a globally competitive environmentally
sustainable and socially responsible tourism industry
that promotes inclusive growth through employment
generation and equitable distribution of income thereby
contributing to building a foundation for a high trusted
society.