Adam Lyons-Obsession Formula

The Principles of Attraction AFC Adam Lyons
Adam 1Lyons
for more free information please visit www.attractionexplained.com
www.GetHerObsessed.com
Contents
Introduction 5
The Formula 11
Propinquity 15
Building Comfort 21
Value 23
Signs of Attraction 24
Rapport 26
Breaking Rapport 36
Building Attraction 41
Investment 42
Qualification 44
Attractive Qualities 47
Confidence 48
Leadership 50
Pre-Selection 52
Ambition 54
Excellence 55
Social Intelligence 56
Escalation 57
The Kiss 59
Final Notes 60
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Preface
This book is a guide detailing my
discoveries over the last few years on the
subject of attraction. It is an overview
regarding the concept of attraction and the
formula that I believe governs
interpersonal attraction. I hope you gain as
much out of reading this as I have studying
it. I dont proclaim to know it all and I am
constantly on a quest for self-improvement
myself. Still, once you understand some of
the concepts behind it all, it becomes much easier to spot the mistakes
you may be making in attracting others and makes it much easier to take
control of this aspect of your life. Finally, taking control of your love
life and being aware of it is what will improve your luck with the
opposite sex.
Understanding attraction can help you go out and select the

partner that you want. Such freedom of choice can do wonders for your
own self-confidence and enable you to concentrate on the other areas in
your life. A large park of attraction is being comfortable with yourself,
and happiness really does come from within. No matter what you read
hereon in, no other person on this planet can ever make you as happy as
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you can make yourself, and as long as youre prepared to accept

yourself for who you are, other people will too.
I would like to thank more people than my editor will let me list
here but literally every person you had touched me in any way on the
incredible journey Ive taken in the past few years has helped shape this
piece Especially the women. I could not have done it without any of
you.
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Introduction
The process of attraction is a mysterious and often frightening
subject for most people. A few lucky people have a natural knack for
this kind of thing. For most of us the concept of meeting someone new
or starting a relationship with a special person is all quite daunting.
Many people feel powerless to do anything about it. Here we present a
basic formula and process that helps us understand attraction and
explains why certain things work and why others dont. Understanding
attraction is the first step towards empowering ourselves to do
something about it. This understanding is what helps us to meet new
people, to start a relationship and to get the other person we really want.
So why do we have a problem with forming relationships with others?
No matter how many ways we develop intellectually, spiritually

and socially, our primary function remains the same as that of every
other creature on this planet: to bred. Spirituality, politics, family and
everything else we might stand for would be gone very soon if we didnt
keep on replicating. It is no coincidence that three of the main four
industries on the Internet are porn, dating and social networking. This is
our nature and the core of our very being.
You would think that we would be pretty adept at the one thing
we were designed to perform. Unfortunately, this is not always the case
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and many of us are unhappy with our current relationships or marital

status. One of the main reasons the whole dating thing is so difficult is
that we tend to not understand how we become attracted to others or
how we manage to get into relationships. They are things that just seem
to happen to us, so we put it down to fate, chance and luck. When a guy
has a sexual encounter with a girl some call it getting lucky. Often times
girls will tell you that they have the worst luck with guys and that they
only seem to attract users and losers. Are relationships, romance and
sexual encounters really things that just happen to us? Is this something
that we have no control over? Or is there something more to this
mystery?
This is a giant puzzle that countless of psychologists and

scientists have been putting together for hundreds of years. Well,
believe it or not, all romantic connections, sexual relationships and other
encounters of this nature are formed in the same way and far from being
something that just happens by magic. Dating, attraction and sexual
relationships are established by going through a simple set of stages,
ones that can be learned and that can be produced. However, this is not
the kind of skill that one can pick up in a textbook and put to use right
away. If we divide skills into those that are formulaic, such as
mathematics, and those that are freeform and intuitive, such as painting,
then generating attraction is amongst the latter of the two. There are a
set of guidelines that can help along its course and while some people
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are naturally good, others need to be shown the theories. The fact is that
no matter where you come from, the more you practice, the better you
get.
But isnt attraction based on looks? Surely people just look at

each other and are either attracted or theyre not?
If we look back over past time periods and you will see that what
was perceived as attractive has changed dramatically. Even just over the
last 50 years it has gone from being voluptuous to stick thin, from lean
to muscular. The fact is, what is seen as physically attractive depends on
current trends and varies far too often to be a key trigger in finding
someone to have a relationship with.
Have humans always had so much trouble with attraction? The

answer isnt so clear. However, its probably fair to assume that with our
more hectic lifestyles and focus on work and material gain, that in the
modern world we have lost track of the correct way to attract a mate.
Many people try to bribe others into a relationship with presents and the
promise of an even more materialistic lifestyle. Many of us have had
some form of heartache or situation in the past that has caused us to fear
either approaching someone we like, forming a relationship, or getting
trapped in a cycle of being used by others. These issues cause us to
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view relationships differently and can get us caught in a repetitive cycle

that is hard to break out of.
One of the biggest problems in learning how to handle attraction

and relationships is that its hard to tell where were going wrong.
Throughout nature most lessons are learned simply through immediate
cause and effect. Lets say a child encounters fire for the first time. He
is entranced by the warmth and the pretty flame and reaches out to touch
it. He immediately scalds his hand and yanks it back and a valuable
lesson is learned; dont touch fire, it hurts.
Relationships are more complicated because of the common

desire not to hurt another persons feelings or to make a scene. Very
often when someone does something that we dont like we try to
disguise our reaction, especially with someone weve only just met. Or
if the situation is not a big deal because they probably didnt mean
anything by it, we feel more comfortable just leaving things be.
Unfortunately, by doing this we are preventing them from learning the
cause and effect lesson of their mistakes with other people. This means
they dont learn and they dont improve. Because of this, people tend to
repeat their mistakes with others over again and again.
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If the child touched the fire and nothing happened, but three
hours later it caused him to suffer a shooting pain in his leg, he would be
unlikely to link the two. In order to learn what were doing wrong with
other people we need to step back and consider the whole process not in
terms of simple cause and effect, but through immediate cause and effect
or consequences.
Most relationships are formed passively; that is, they arent

sought out in the open world. Instead, two people meet through their
peer group, at work or some other social network and feel that spark of
attraction, as if by magic. Of course, there is nothing wrong with this
and its how the majority of people meet their partners. But it does leave
things to chance and many people wait a long time for something like
this to happen. However, it is not the only way to go about things.
When you understand the formula that is behind attraction you

can trigger this spark in almost anyone you meet. Sound believable?
Well, the fact is, with the looks factor out of the way there is really no
other way to define why we like others. We were all designed to mate
and as long as the situation is right and the correct buttons are pressed, a
relationship is almost sure to happen. There are, of course, other factors
which contribute, as you arent the only person on the planet. Other
relationships, past circumstances, current situations, and a million other
external factors can influence a persons decision to enter a relationship.
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Having a good grasp of why it works can significantly increase your

chances, especially if you are feeling a little left behind in the race to
find that special someone.
Sometimes we are just missing that little piece that will help us
slot everything together and assist us at achieving significantly better
results. The question isnt really one of whether it will work, its a
question of whether you want to try it and see if it makes a difference.
As it is a soft skill it is truly one that needs practice. No book you can
read on the subject will be worth anything if you dont go out there to
practice, improve and make it happen. In fact, stop reading, go out and
approach three people you like the look of and see what happens.
Hi, Im [your name]. Hows your day going?
Choosing to actively seek the right person can mean a massive

difference in your life. That doesnt mean that you should jump into
marriage with the first person you meet; rather that you will have a
greater choice over the person you want to have a relationship with and
can then choose someone who you genuinely click with rather than
settling for second best of whatever comes along.
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The Formula
There are four distinct steps in creating attraction and in taking it

in the direction that you want it to go. These steps are:
Comfort: establishing trust and security; making someone

feel pleasant
Rapport Break: sparking the interaction from friendship to
attraction
Building Attraction: to win or elicit someones attention;
where they start to see your attractive qualities
Escalation: taking it to the kiss, the date, or wherever you
want it to go
Each step is a phase that people naturally go through when

developing a romantic or sexual situation., whether its a one-off
encounter or a full-blown relationship. If you have ever had any kind of
encounter or relationship, chances are that you have been through all of
these steps yourself every time but without even realizing it.
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The order of these steps is important. Diving in at the deep end

could result in disturbing or panicking the other person. A rapport break
with no comfort could be unpleasant or insulting and trying to build
attraction with no comfort is an unwanted advance. Escalating with no
attraction wont feel right because they dont see you as anything more
than a friend. Sometimes it is possible to skip to a later stage, however,
the previous stages may have already been completed by the other
person.
Lets take a quick look at each stage in detail.
Comfort
Especially with a stranger you want to endanger a situation
where they are at ease with you and there is no fear of you doing
anything harmful to them. In short, you want them to trust you.
Sometimes, especially when someone finds you initially attractive, then
another person may seek comfort with you.
Rapport Break
Breaking rapport is critical to creating a feeling of attraction as
comfort alone becomes an easy friendship, which is pleasant but
unexciting. With a rapport break you want to jar the comfort slightly,
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usually by disagreeing on a point, teasing or by saying something

sexually suggestive.
Attraction
After breaking rapport youre in a position to convey your
attractive qualities and to balance the excitement created by rapport-
breaking behavior with comfort. You should be demonstrating your high
value and making your company an exciting, yet pleasant, experience.
This is probably the hardest stage to learn from scratch for those who
dont have a natural aptitude with it. If you have ever been in any kind
of romantic or sexual situation, youve done this already.
Escalation
Once a certain level of attraction has been achieved you are then
in a position to escalate. You can capture the situation with a kiss,
making a date, getting a phone number or however you want to take it.
While it is possible to initiate the interaction with one of the

stages other than comfort, unless it pre-exists somehow, it is highly
likely that each one will be met with a negative response. This means
you have to do additional work to salvage the situation. For example,
opening with a lot of assumed attraction could cause a negative response
such as having the person you approach wonder why you would bother
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speaking to them if you were so high value. It doesnt take much to

realize why someone would respond negatively if you began an
interaction by immediately trying to escalate into a relationship with
them.
There will sometimes be situations that fall outside of the

boundaries of this formula as other external factors may be influencing
it. For example, some people may need some comfort before you can
consider breaking rapport with them. This is a fluid system. If you
notice that someone needs more comfort then simply resort to building a
little more before moving on to the next stage. If a great deal of comfort
preexists then you can open with something a little more controversial,
such as breaking rapport right off the bat. As you get more and more
used to dealing with attraction you want to get in a position where you
no longer need to think about these stages and where it all happens
naturally. Indeed, those naturally good at building attraction already go
through this entire process without even realizing whats going on. It is
these lucky people we wish you emulate by learning about attraction
and, as with all things, the more you work at this, the better youll get.
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Propinquity
Science Warning!
This familiarity is Propinquity is the term used to
part of a psychological effect describe a physical closeness,
known as propinquity. It special bond, or some form of
kinship between things. Psychology
roughly translates to being views this is one of the leading
close to someone else in triggers in interpersonal or social
some form or another. This attraction.
could be in physical term, Propinquity was first theorized by

such as you live in the same psychologists Leon Festinger,
Stanley Schachter, Kurt Lewin and
area as someone, or not so
Kurt Bach in what came to be called
physical, such as belonging at the Westgate Studies conducted
to the same association. at MIT University in 1950.
The closer your proximity to someone, the higher the

propinquity you have. For example, those living on the same floor in a
building have a higher propinquity than those on different floors.
Equally, people tend to be more willing to accept potential partners if
their style or looks are similar to their own or match current social or
media trends; their closeness appearance raises their propinquity.
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In this diagram we can see

that A and B would both be
attracted to C as C lies within
both A and Bs circle. Likewise,
C would be attracted to both A
and B and would have the
option of choosing either. D is
the outsider of the group, and
therefore holds the lowest levels
of propinquity and therefore
comfort to any of the other
parties.
Propinquity applies to social groups as well. This is how it

directly relates to forming comfort between people you are introduced
to. These could consist of classmates, friendships in the same social
circle, or work colleagues. This explains the tendency for teachers to
date teachers, members of the police force to date each other, and so on.
This kind of familiarity is often referred to as the Mere Exposure

Effect, which is based on the idea that the more exposure something gets
the more likeable it becomes. The Mere Exposure Effect is a tool well
known by the advertising industry, also known as brand awareness.
People begin to trust and like a product merely because they become
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familiar with it. In relation to attraction, psychology would argue that if

someone perceives you as being part of their social circle, or from the
same neighborhood, they would find you more attractive. In reality,
they are becoming more comfortable with you and will begin to trust
your personality. Psychologists use the term exposure principle to
describe a phenomenon where the more often you are seen by someone
else the more attractive and intelligent you appear to be.
Science Warning! Fear of outsiders is

Science Warning! something that is inherent to us
In 1956 Alan C Kerckhoff
conducted a study on residential and something that can be seen
propinquity. Roughly 70% of documented well into our
married couples lived within 20
history as well as the rest of the
blocks of their partner before
marriage. animal kingdom. Familiarity
This seems obvious when you removes that initial fear and
think about it, but it is not
allows someone to consider
something people normally
consider! you more favorably and begin
to build comfort. Studies have
been done into familiarity whereby
exposing the subject to a specific piece of music, picture, or person even
if only for a short while, led those subjects to rate it higher than others.
One common way in which this manifests itself is when people initially
dislike a song only to later find them singing along with it. After a few
more exposures it often eventually led to them buying their own copy.
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However, being part of a social group or living in the same area

isnt the only way to build this comfort. You could generate propinquity
by simply being seen as social at a particular event, even if you didnt
know anyone. As long as you could build comfort with a few of them,
the effect would begin to snowball making it easier to build comfort as
you are seen to mingle with more and more people.
The propinquity effect is the tendency for people to form

friendships or romantic relationships with those whom they encounter
often. In other words, relationships tend to be formed between those
who have high propinquity.
The problem with this, however, is that you would need to build
comfort with the initial group in order to start the whole process
somehow. If you dont know a group of people initially this could be
difficult. This is where other comfort building techniques are needed.
Without the advantage of a mutual introduction things start to get

a little trickier, but there are still many great things you can do. The next
easiest step is to look for people who already want to talk to you. You
would be surprised at how many there are! Anyone who takes notice of
you, looks at you a moment longer than usual or smiles at you is
essentially offering an open invitation to talk they want to build
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comfort with you. All you need to do is just smile, approach and begin
the conversation.
With a stranger who isnt showing you any immediate signs of

attraction who isnt already trying to build comfort with you you
will need to approach them and break the ice yourself. What you want
to accomplish in doing this is to improve their situation somehow with
your presence. This means adding value to them. Lets suppose you see
someone struggling with a map and clearly in need of directions. This is
a great opportunity to help out! While we might not always have such a
fortunate situation, being a fun and interesting encounter for them is
more than enough to add value. A casual comment or genuine
complement about something theyre doing is often a good approach.
For example, if you were to see someone you liked walking in the
opposite direction down the street you could say,
Hey, Im sorry to bother you, but if I didnt say hi to you I

would kick myself all day. Its just that you rarely see someone
in this city who actually has a friendly face. Nice to meet you!
With the greeting out of the way you have engaged their interest
and now can take the conversation further. Always remember that you
should be someone who enhances their day in some small way. The
goal is to demonstrate some kind of positive value to them. This doesnt
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have to be daunting. Adding value can be as simple as providing

interesting conversation.
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Building Comfort
Comfort, in this context, is a state of being at ease in someones
company. Comfort is essential to attraction; if someone feels no comfort
with you then they wont even want to have a prolonged conversation
with you, let alone anything else. Establishing comfort ensures your
attention is never unwanted. In some instances a level of comfort may
preexist, say from prior acquaintance or by being around a lot of mutual
friends. Most of the time, however, it is necessary to build upon this or
even create it from scratch. Comfort building is almost always the best
place to start as being overly aggressive or flirtatious with a complete
stranger can result in a negative reaction. The clich of coming on too
strong, or appearing weird, desperate or even threatening, is what can
happen if comfort is not established. Never skip building comfort unless
you have a good reason to believe the other person is already trying to
build comfort with you.
One of the hardest issues people face is how to get an interaction

started. The thought of approaching a complete stranger with romantic
or sexual intentions can be scary, very scary. Guys are afraid of
rejection and girls are scared of looking desperate or stepping outside the
cultural norm of men taking the lead. In fact, this is one of the main
reasons we consider relationships as happening purely through luck,
because we cant imagine how they get started. The reason that
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common social settings are the usual place we meet potential partners is
that the common setting reestablishes comfort between for both parties.
Establishing comfort is easiest when dealing with people within

your own social circle. When possible, the best way to do this is often
an introduction through a mutual friend. We are naturally inclined to
view our friends friends in a positive light. The friendship almost rubs
off and we immediately feel more at ease with these people than we
would without the introduction.
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Value
When speaking to anyone new one of the key facts to consider is
whether you are going to add value or take value from them. People are
subconsciously aware of many factors relating to their interactions with
others. A lot of people react negatively when approached by a homeless
person in the street, often not even giving them time to speak. This is
because of a fear that the homeless person is likely to take value from
them. We dont even mean just by asking for money but on a deeper
level, just by association. If, however, we somehow knew that the
homeless person was actually a secret agent working undercover then
they would be far more likely to stop and pay them attention. This
sudden change of attitude is due to the fact that their perception of the
homeless persons value has changed; suddenly they are offering more
to the interaction and giving you a cause to listen further.
There are a number of ways to add value. The easiest is to

quickly move the conversation on to an interesting topic right after the
initial introduction. If you get stuck for a topic just remember how
people love to talk about themselves! Bare in mind that someones aims,
ambitions, and joys are more interesting for them to talk about than more
mundane facts like their day-to-day job or whether they have any
brothers or sisters.
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Signs of Attraction
There are a variety of signs that can let us know that someone is
attracted to us, seeks to build comfort and that theyre potentially open
to the idea of a romantic or sexual situation eventually developing. If
you are receiving these signs before even speaking to them then the
conversation will be on the right foot from the get go, making the whole
process a lot easier. Next to meeting people in your own social circle,
looking for these signs in others is probably the best way to begin an
interaction with someone. Some of these signs are easier to spot than
others.
Smiling
If someone is smiling at you while looking towards you, then
you can be pretty sure youre getting an invitation to talk. Dont wait,
move in and say hello! Smiles never lie; the characteristic of smiling is
a low-level genetic influence. Even people born blind who have never
seen a smile will still do so when they like something.
Proximity
When someone moves to stand close to you and lingers in your
general area then it is effectively an open invitation to start a
conversation. This is one of the more subtle indicators and it is also the
easiest to misinterpret, but even if it was unintentional their choice to sit
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near you establishes a small amount of comfort. If youre interested in

them then start a conversation anyway. As long as you get off on the
right foot everything should still be fine.
Touch
A more extreme form of proximity, physical contact is a strong
sign of attraction. Even if it happens by accident, such as someone
bumps into you in public, that person will immediately seek comfort
with you by apologizing or giving you a similar opening.
You can also look to trigger these signs in others. People who
may not actively be seeking comfort with you at the moment might do
so given a small invitation. There are many different ways you could try
to do so, but one of the easiest is simply to smile at them. A friendly
smile is one of the easiest ways to build comfort with someone, and
people tend to return a smile quite freely. If they reciprocate then the
invitation is almost as good as them initiating the smile with you. Try it!
Go out and smile at someone completely at random. Many people are
glad to respond.
If a person has no interest in building comfort with you then you

have to get a little bit more proactive. The easiest way of doing this is
with rapport building techniques. There are numerous techniques
available on the Internet and in various books detailing several ways of
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building rapport. Some of the easiest to learn are presented here. In

reality, you dont need to understand the intricacies of how to build
rapport as its something most of us do quite naturally we are social
creatures after all! A few pointers can help if you wish to do so more
actively.
Rapport
Rapport is one of the main areas of unconscious human
interaction. These are all of the little subconscious thoughts going on
under the surface, almost like the emotions we experience when we hear
the words others say or the things they do. When you feel rapport with
someone you are becoming in sync with them. You are starting to share
an unspoken sense of commonality. Building rapport is used to build a
better connection with someone, which naturally goes a long way
towards building comfort. The more you use, however, the bigger the
rapport generated. Some of these techniques are broken down below
and you can build it using only one or two of the techniques described.
Commonalities
Its important to relate the stories of others to your own life.
Finding commonalities in your conversations you will be helping to
build rapport with them. Places where you have both lived, holiday
locations you enjoy, hobbies, or even discussing favorite foods all go
towards building a rapport with someone.
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Ejecting
Interestingly enough, another way to add value is by leaving the
conversation temporarily. When you meet someone for the first time
there is a fear that you may hang around them and interfere with the task
at hand or whatever it is they are attempting to achieve. By leaving the
interaction soon after entering it you make it very clear you have no
intention of hanging around and draining the value.
You can then reinitiate the conversation at a later time, even if it

is only a few seconds later. The act of leaving creates a great sense of
comfort and when you return you have already built up familiarity from
the first interaction, which again creates another sense of comfort. The
distance between the interactions needs to be tailored to each situation
independently. In a club, for example, you could probably leave a good
30 minutes between the two interactions. However in a coffee shop it
may pay to only leave a few moments in between them.
If you dont have the time to bother with two interactions, like if
you are only passing them in the street, you can use a false ejection, but
telling someone you will only bother them for a moment gives the
impression that you will leave and will go someway towards building
comfort.
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Empathy
Empathy is the ability to identify with and understand another
persons feelings or experiences. This is to put oneself in their shoes.
Empathys role in attraction is to create a shared experience by seeking
to understand exactly what the other person is feeling. You then want to
imitate or absorb that feeling as much as you are able to. You dont have
to literally imagine yourself as the other person as this is a very difficult
task. The system of recognizing others emotions is something almost all
of us do innately and can be achieved unconsciously. Once you have
understood the emotion another person is experiencing you can begin to
imagine or understand how they must feel.
One of the best methods of doing this is by remembering a time

when you experienced the emotion they are describing and imagining
how you felt at that time. This connection is a strong way of building
comfort with someone as you both experience similar emotions whilst
sharing the story or topic. Some people find empathy difficult as sharing
someone elses emotions is a very open and uninhibited act. A simpler
technique is to share the empathy through language rather than emotion.
Using verbal agreement in order to help share feelings is a great

way to build empathy. Phrases such as, I know exactly what you
mean, or I cant imagine what that must have felt like for you are
ones that will let the other person know you are compassionate towards
how they feel.
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Adding emotion to your own conversation is just as important as

listening to someone else. Adding emotion to conversation is a very
powerful technique although many people struggle with. One of the
easiest ways to do this is to explain how you felt or what you were
thinking at the time of the event. Lets take the following sentence as an
example.
I walked down the road and saw a dog in the middle of the
street. It wasnt moving. I called an ambulance, they refused to
take it.
Without emotion the story is completely bland and leaves nothing for
someone to feel empathy for. Now lets imagine that they instead tell the
story with emotion.
I walked down the road and saw a dog in the middle of the
street. I was shocked, I felt so sorry for the poor thing. It wasnt
moving. Its amazing how much something like that can affect
you. I didnt know what to do so I called an ambulance. Can you
believe they refused to take it? I mean, I was trying to think of
anything I could do.
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The emotion adds tremendously to the story. It adds depth and

enables someone else to experience and relive the moment and
empathize with you. By sharing this story and triggering these emotions
in the listener you are bonding and building a deep rapport based on the
emotions you experience.
This is similar to actually experiencing the event together.

Empathy is also important for sensing exactly how much comfort you
have with somebody. Try to notice how much rapport you have with
them. If they are not warm towards you or giving signals that they are
uncomfortable in your presence, it may be time to think about building
comfort in other ways.
Body Language
Body language is one of the most basic ways in which we
communicate. One example of body language in the pick up community
is trying to speak to someone with your body angled away from them.
While that might work for some, it is probably not the best way of
maintaining a conversation and is likely to leave them feeling locked
out, potentially viewing you as rude. One of the easiest ways to build
rapport with someone through body language is to mirror them.
Each of us has commonalities and actions we tend to perform

during conversation. These subtle movements often change as our
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conversation does. From fast erratic movements to slow laid back

gestures, or even not moving at all, these body language traits act as
another form of empathy. Simulating similar body language of the
person you are attempting to build rapport with will help them feel
comfortable. By mimicking their body language you will be matching
their pace and again find more commonalities to help build rapport.
The way someone sits, tilt their head, or even the way they hold
their cup are all things that can be mimicked and begin to build rapport
on a subconscious level. Friends or people who live in similar areas will
often have small physical gestures that they all share. If you spot
someone repeatedly doing one of these actions and can mimic it, the
level of rapport generated can be greatly increased.
Obviously, it is important to mimic in a natural way. Generally

avoid making over exaggerated movements in favour of subtle ones.
Make them slightly less pronounced that those of the person you are
attempting to build rapport with. Breaking rhythm is another way you
can build rapport using body language. If someone has a relaxed
breathing pattern then speaking to them in a rushed manner with
exasperated breaths is likely to jar with the comfort you are trying to
create. Matching their breathing style and pace will make a significant
difference to the comfort levels you are experiencing.
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Once you have established rapport comfortably it is even possible to

lead their behavior. You should be capable of getting them to change
their body language by simply changing your own body language or
position which should cause them to comfortably follow suit. This
compliance is a good sign that rapport has been reached, and a good test
to see how much rapport you have.
Eye Contact
Maintaining eye contact is important for a number of reasons.
One of the key factors is that it shows you are completely comfortable
with the conversation. People who lack confidence or are unsure of
what they are saying are highly likely to spend their time looking at
everything apart from the person they are talking to. We often read
subtle eye cues given out on a completely subconscious level. Our
emotions are easier to read and people will find it easier to build
empathy with you. Without solid eye contact people may doubt what
you are saying and begin to feel uncomfortable themselves.
Eye contact affects our ability to communicate with others.

Many people with low confidence look downwards at the flood in
preference to making eye contact. This can only affect their speech in a
negative way as it constricts their chest and directs their tone to the floor
making it harder to project their voice. It also communicates fear, as if
32
they were scared to make eye contact. These factors combined are very
damaging to comfort.
Paralanguage
Paralanguage encompasses aspects of communication not related
to language, including vocal quality, volume, tempo, tonality, facial
expressions and gestures. In written language it can include punctuation
and emoticons. Similarly to body language, paralanguage is a subtle
form of communication. Paralanguage is sometimes expressed
deliberately on a conscious level though it may also be expressed
subconsciously as a display of emotion.
As with body language, mimicking somebodys paralanguage

can make a significant difference in building comfort. For example, if
you approach someone and begin shouting at them when they are quietly
whispering, you are unlikely to build much of a rapport. However if
they were shouting across to you already, then it would be perfectly
acceptable to shout back to them. Copying language is something many
of us do without even realizing it. You will almost certainly have heard
the prolific over-use of certain words, and it is amazing to see just how
far they spread. Modern examples of such popular words include
basically, random and awesome.
33
Paralinguistic elements can also be found in modern

communication such as text messages via the use of emoticons. This
ability to express and build comfort through written word is something
that can make a significant difference in building comfort with someone.
It can be especially useful if you have only been speaking to them for a
few moments before collecting their phone number and are relying on
text messages to continue the interaction.
Paralanguage is one of the best ways to rebuild comfort if you

have made a specific mistake in a later stage and lose a significant
amount of comfort. Imagine sending a text message to someone that
looked like this:
I hate you.
Naturally, that is not a particularly comfort building sentence. By

adding a small amount of paralanguage you can completely change the
context.
I hate you! :o)
By employing a friendly emoticon (if youre not used to

emoticons, just tilt your head to the left), the smiley face we have
34
entered added emotion to our written words. In this way we can employ
paralanguage to establish empathy even via text message or email.
Having body language, empathy, eye contact and the like

available to us helps build comfort and rapport. Getting a conversation
started is simply a matter of finding a realistic excuse to do so. This
could be anything from asking for a good place to get a coffee, to saying
hello to someone because they look friendly. As long as you are
building comfort and not scaring the person then you cant really go
wrong.
As soon as you feel that you have reached a significant level of

comfort with someone to the point that the conversation is flowing
naturally and they dont appear to be making excuses to leave, then it is
time to break the rapport. There is no set time as to when this will
happen. It may take longer to build a significant level of comfort with
someone to reach a level where you can feel that they are comfortable
speaking with you and sometimes it will happen immediately. In any
case, when it does, it is time to break rapport.
35
Breaking Rapport
Once a good level of comfort is established it is important not to
let things get too cozy. Pure comfort that is never spiced up with any
kind of conflict is warm yet unexciting and ultimately leads to a platonic
friendship; not attraction. Most people know what its like to really like
someone who only ever saw them as a friend, and the fact that they
never broke rapport is one of the biggest reasons why this happens.
Breaking rapport jars the established comfort with a small

element of conflict or danger. Breaking rapport is exciting! Vocalizing
a disagreement, teasing or being sexually suggestive are all great ways
to break rapport and you should do it as soon as it is safe to do so.
When the conversation is flowing naturally and theyre not looking for
an excuse to leave, it is time to break the rapport. There is no best way
to do this but the different choices can help develop the situation in
different ways. For example, a lewd rapport break, such as an innuendo,
paves the way for things to develop sexually sooner.
Why is it important to build comfort first? Well, lets take the

following example. If you were to tell someone you had never met that
they smell like a sweaty tramp, they are not likely to receive you in a
particularly welcome way. However, after a good few minutes of
conversation if you were to drop in that line with a smile and a playful
36
nudge, you would be likely to receive a small push, slap or at the very
least a slightly warm but shocked look. Smiling is a key point during
this specifically to ensure you maintain a level of comfort and dont ruin
what you have already established.
Playing childish tricks, such as pointing your finger at someones

chest and making them look before flicking their nose, is another good
way of breaking rapport. Any possible way to test someone, calling
them a geek, tripping them up and catching them are all forms of banter
that will cause a spark in the interaction. Anything that enables you and
them to laugh at their expense will suffice as a tool to break rapport.
Bear in mind that the goal is just to jar the comfort you have
already and to make them view you in a different light. It is not to
eradicate the comfort completely. Too hard of a break could make
someone very uncomfortable and the you would be right back to square
one and have to start rebuilding comfort all over again. For example,
You know, youre really sexy when you smile like that is often a fairly
safe sexual break whereas I want to take you home and screw you
hard would make most people very uncomfortable at this stage! Sex is
such a taboo subject that any mention of it often serves to break rapport.
37
Teasing
Lets look at teasing for a minute. Teasing is a very playful way to
break rapport. Be careful not to be insulting but look for a cheeky
comment that will get a reaction out of them. Hopefully it will be a
physical one. Pick something about them that they wont get really self-
conscious about and play with it remarking that theyre short with a
playful pat on the head will work well. If your teasing is met with an
exclamation or a playful glare, youre doing fine. If you get hit on the
arm or the leg then things are going very well indeed.
Sexual Rapport Breaks

Sexual innuendos have been known for a long time as a good
way to begin building attraction. You may want to use more or less
depending on how used to dealing with sexual banter the person youre
talking to is. One of the easiest ways to use it carefully is to just tell
someone that they are sexy when they do a particular thing. Using the
example above, saying something like You know, youre really sexy
when you smile like that, breaks through the friend vibe created by the
comfort and again helps the person perceive you in a sexual way.
There are a large number of techniques for this already detailed
in the previous section. Performing almost any of the rapport building
techniques explained above in reverse will pretty much guarantee to
break rapport. Just be careful not to over do it, or else it will be
necessary to build comfort all over again.
38
Disagreement
You can also take issues with something they say, creating an
intellectual or moral challenge to them. Either way, a small
disagreement on any point is a really strong way to break rapport. The
word no is very powerful and particularly good for stating a
disagreement. Simply wait until someone expresses an opinion that you
dont entirely agree with, and rather than politely keeping your differing
views quiet, show your assertiveness and vocalize them. A person who
can challenge you is an exciting person to be around. People take notice
when someone disagrees with them and that is exactly what is required
to begin building attraction.
Another way of breaking rapport is to pause or even end the

conversation for now and come back later. The removal of the comfort
creates the necessary break in rapport. If a rapport break goes wrong it
is often possible to recover by exclaiming that you were only kidding
and that you werent trying to upset. Remember, it isnt about lying to
get what you want, rather its about understanding how interpersonal
attraction works to make the whole process transparent.
It really doesnt matter what you do so long as you put in a break

that stops the easy calm friendship from developing without wrecking
all your comfort with them. However you decide to break rapport bear
in mind that it is just a transitional stage from building comfort to
39
generating attraction and you shouldnt linger here long youre not
looking to start a fight!
40
Building Attraction
Once you have established comfort and have broken up the

rapport a little, it is time to start building attraction. This is the stage
where we display our vale as a potential partner and try to convey why
someone would want to be with us. This is arguably the trickiest part of
the whole process and certainly the hardest to learn how to create from
scratch. As with breaking rapport, we must take care not to destroy all
our comfort as we seek to build attraction. In fact, as we build
attraction we are also going to have to work to reinforce the comfort we
established earlier.
While trying to display our attractive qualities we may appear a

little cold, distant or arrogant and mixing this with comfort creates an
exciting push-and-pull experience for our prospective partner. Building
attraction is the push away from you; demonstrating your high value
and your best qualities can be a little intimidating. Meanwhile
reinforcing comfort is the pull, bringing them back in. Ideally, as an
attraction grows you want them to seek comfort with you as you push
them away, which you then consolidate when you pull them back in,
reinforcing their comfort-seeking behaviors. The key to managing the
growth of attraction successfully is balance; too much comfort could
still land you in the friend box and too little could make you seem
overbearing.
41
There are a number of ways in which attraction is built, however,

three especially effective techniques for doing so are Assumption,
Investment and Qualification.
Assumption
One simple, though hard to master, technique for building
attraction is assumption. With assumption we believe we have so many
attractive qualities and assume that whoever were with is attracted to
us. This plays on the natural human tendency to accept what people
around us accept, but it requires a lot of personal confidence to pull off
correctly! To do it you need to be confident, comfortable and at ease at
all times. This is easier said than done, especially when talking to
members of the opposite sex. Though the more you talk to others, the
easier it becomes.
Investment
Investment is another way to build attraction. With investment
someones attraction to you grows due to the time or effort they are
investing in you. The simple fact that they are talking to you at all
builds their investment in you on a small scale. Getting someone to give
up their seat, move to make room for you, buy you a drink, or to give in
any small way builds investment we value the things we have to work
towards, and the more someone does for you the more likely they are to
be attracted to you.
42
By investment you are not looking to invest into them, rather you
are looking to get them to invest into you. The more we work to achieve
something the more value it has to us. Imagine winning a really
expensive, nice car in a raffle. The value of that car to you is the
financial value of the vehicle in question and perhaps some emotional
gratification from having got lucky. Now imagine spending the next 10
years of your life saving up every spare penny to buy yourself the same
car. Suddenly it represents so much more; it now also represents every
inch of blood and sweat you split working towards it and the car is now
worth considerable more to you than its simple financial value.
The lesson behind this story is that we give greater value to

things we have to work towards achieving. This is why it is almost
completely counter productive to attempt to buy your way into
someones life and why many people argue that saying, Can I buy you
a drink? is a bad way to open someone. Meanwhile, any time another
person is spending their time, effort or money on you they are making an
investment and, essentially, attempting to build comfort with you. The
effort that is put in to you raises your value in their eyes.
There are a number of ways to get someone to invest time into

you, however the easiest way is via conversation. A key point to note
here is that they must be taking the time to invest effort into the
conversation, and the more effort they put into the conversation the more
43
they are investing. Therefore, the more likely they are to want to
receive something out of it. One great way to get someone to put
energy into a conversation is by a process called qualification.
Qualification
Qualification is what takes place when one person attempts to
prove them self to another. Applying it to create attraction involves
setting up a situation in which prospective partners try to prove
themselves to you. This is usually achieved by asking leading
questions. They then find themselves trying to convince you why you
would be attracted to them. This may sound a little underhanded but
this is a thing that most people do naturally without realizing it.
Qualification is a common way for us to demonstrate our

position in society by questioning others as to their motives, skills or
abilities. The person who is doing the questioning or testing is almost
always in a position of higher value and therefore has the attraction.
The people seeking to prove themselves are trying to build comfort by
seeking approval and therefore investing into the situation, which
explains why many people find power attractive.
Qualification works both as a way to build attraction and as an

indicator as to how well things are going the more they prove
themselves to you, the more they care about what you think of them.
44
The two kinds of qualifying questions are open-ended ones and closed.
An open-ended qualifying question doesnt come preloaded with
expectations but is the sort of question that helps you learn about the
other person. It is merely a question about themselves. Dont ask
mundane questions that theyre used to, such as What do you do for a
living? Instead, ask about their hopes, dreams and aspirations. Ask
them where they would like to be if they could be anywhere in the world
right now and then ask them why. Another great example of an open-
ended qualifying question is Where is the most interesting place you
have ever been?
This is an excellent example as it presupposes that the place they

talk about must be interesting, therefore it requires a deeper level of
thought than just asking where they have been on holiday. Once they
answer you can further develop the qualification by asking them to tell
you why it was so interesting. By asking why you are enabling the
conversation to continue to a much deeper level and really getting them
to invest in the interaction.
A closed qualifying question is one that is pre-loaded with a

specific cause and effect. In effect you are looking for a specific answer
in order to ascertain their level of attraction toward you; the more
comfort and attraction they feel for you, the more likely they are to
45
answer correctly. A good example of a closed qualifying question with

a pre-loaded statement is:
You know, I only date people that can cook. Do you cook?
No matter how they answer the question, by responding they

have accepted that they are open to dating you. If they go on to tell you
how great of a cook they are then that is a fairly certain sign that they
are attracted to you. They might even offer to make you dinner. In that
case, youve hit the jackpot!
46
Attractive Qualities
There are a number of inherently attractive personal qualities

each person should possess. By engendering them within yourself a
large part of the work of attraction can be done before you even meet
someone you wish to build a relationship with. The more of these
qualities a person possesses, the more responsive people are to them.
Some of the most important qualities are:
Confidence: the belief that we have poise and self-assurance

Leadership: the ability to influence others
Pre-selection: being considered attractive by others
Ambition: having an aim or desire to be successful in life
Excellence: possessing valuable skills and experience
Social Intelligence: knowing the correct behavior for your
setting
Whilst there are many other qualities commonly perceived as

attractive, most can be categorized under one of these headings.
There are a great number of books and courses out there devoted to
improving most of these characteristics individually and if you have
particular trouble with one area it can be worth seeking one of them
out.
47
Confidence
This is a quality of self-assurance or certainty. Our confidence is
portrayed in everything we do. From the words we use in language to
the way we walk, stand and interact with others, our confidence is
portrayed in everything we do. One of the highest qualities of
confidence is an understanding of self-value or, more importantly, lack
of neediness. When you seek validation from others you are portraying
yourself as having a low confidence, and this is usually seen as a rather
unattractive quality. Look at yourself in interactions with others. Are
you asking their approval on things you are doing or wearing? These
are key sign of a lack of confidence. One of the key factors in
confidence is belief in your own abilities. This self-confidence is based
on the knowledge that because you have done something before that you
can do it again.
One of the best ways to get confident with members of the

opposite sex is to take it in stages. Begin by talking to random people
until you are comfortable or confident enough to do it regularly. Then
continuing speaking to people, however now get confident staying in the
conversation for longer. Finally, you can move onto the other stages in
the formula trying each one until it becomes natural to you. Having the
confidence to express your own views and opinions can be an incredible
attractive trait. This is a key way to demonstrate a lack of need to others
around us. This doesnt mean that you should deliberately develop
48
ideas that are contrary to popular opinion just to get noticed, however
having strong beliefs that you are openly willing to discuss whilst
maintaining your own ground can be a highly attractive quality.
Confidence is often portrayed through body language. There are

two types of body language; voluntary and involuntary. Voluntary
language tends to be portrayed via movements and positioning, whereas
involuntary body language tends to be conveyed through facial
expressions. Since they are controlled voluntarily, most people find it
easier to adjust the way they stand and position themselves first.
Considering a large portion of our conversation is done via body
language it is definitely something to consider. Many scientists believe
that body language between the human and ape species has a number of
similarities. Most notable is the important of an erect posture amongst
dominant males.
The leader of the group, or alpha mare, will often walk with his
head erect displaying his full posture and looking at those around him.
Whilst we may not all want to be considered alpha males, there really is
no replacement for confident body language such as like walking with
your back straight and making eye contact with others in the room.
Adding a smile to this will almost certainly get a few people in the room
to return the gaze with a similar smile and thus initiate them attempting
to build comfort with you.
49
Leadership
Science Warning!
Leadership is a One kind of leadership more
powerful quality in handling people are aware of is the concept of
the alpha leader. With our closest
social interactions. It is not
relatives, the apes, a dominant alpha
necessary to lead everybody male will exhibit traits of competition,
around you, nor to lead all territorial behavior and violence, which
cause the other animals in the group
the time. What is important to cluster behind him. This is not the
however is to have a good only way, however.
understanding of how to The Bonobo monkey, another
close species-relative of man, does
lead and to be able to do so not band behind an alpha male.
when necessary. Bonobos follow a female leadership
figure that has the support of the other
females in the group, forming a
It is a common collection of females capable of taking
perception that in any given on any single alpha male. In their
situation there is an society the female social leadership
trumps alpha male aggression.
undisputed leader the In many modern human
general of an army, the head societies we have a similar
phenomenon; the greatest social
teacher in a school or the
leaders, who gain their position
director at work. In purely through having the support of having
social settings this tends not the majority supporters, rule
democratic cultures. They may not
to hold true; in fact, one possess the greatest violent or
view is that in any given territorial traits but their ability to
situation there are a number manage social networks and influence
others makes them the ultimate social
of leaders affecting things in leaders.
50
different ways at any given time, and this is especially true of social
situations. Like other forms of leadership, social leadership covers the
ability to influence, motivate and enable others around us, only without
the hierarchal structure or set responsibilities of a more formal setting.
Particularly in social leadership, subtlety is important to be

genuinely leading and not simply pushy or arrogant. Social leaders
influence other people in a myriad of ways, from organizing parties,
motivating others to begin dancing, or perhaps enabling the more shy
members of the group to join in a conversation.
The following traits are commonly associated with leadership:
Role Modeling: leading by example

Optimism: the belief that things will continually turn
out for the best
Cooperation: the ability to work with others
Purpose: possessing clear goals
Charismatic Inspiration: the ability to inspire and
encourage
Initiative: being proactive and able to make decisions
Empathy: understanding your followers
51
The more of these traits you display the more likely you are
to be able to be seen as a leader. These qualities can be developed
but gaining some may be harder work than others, especially if you
dont see yourself as particularly optimistic or find it hard to make
decisions. As with confidence, one of the best ways to develop this
is to simply practice. Try putting yourself in situations where you
will get the chance to develop leadership skills something as
simple as organizing a dinner party with a number of people and
keeping it to schedule will help develop some of the key skills
developed above.
Pre-selection
You are probably familiar with the concept of keeping up
with the Jones or the phrase the grass is always greener on the
other side. What these both shed light on is the nature of value.
How we value things is largely based on how people around us
value things; we often look to others for an understanding of what
has value. We want to have what other people have. Pre-selection
is the idea that if you have people surrounding you that are
interested in you, others will begin to want you. This is why
people who are already in relationships tend to be considered more
attractive. This also explains how a big piece of publicity, such as
a TV appearance, can completely turn around someones dating
luck.
52
Science Warning!
In 2006 Psychologist Benedict Jones ran a test on
females to see which male they thought was most attractive.
The female participants first viewed eight pairs of male faces
and indicated which face in each pair they preferred and how
strongly they preferred it. Following this the participants viewed
a slideshow where they saw the same pairs of male faces, but
this time a woman was shown looking at one of the men in
each pair with either a happy expression, such as smiling, or a
relatively negative or plain expression. After the slide show the
participants repeated the initial face preference test.
Female participants displayed a preference toward the

faces in the happy and neutral conditions. This study showed
the increase in preference for the mens faces that were smiled
at by the other women.
53
The process by
which being seen as
attractive by some makes
you appear more attractive
to others is called social
transmission. Your
perceived value is
transmitted between the
people around you. What
this boils down to is that if
you are looking to meet
members of the opposite
sex, your chances improve
by taking other members of the opposite sex with you. The social
transmission you gain from your group will help you gain pre-selection
with people outside your group and make you more attractive to any
potential partner you encounter.
Ambition
Possessing dreams and ambitions are a strong way of displaying
your long-term value. Your ambitions do need to be believable and
based on a foundation congruent with your life. An ambition to become
an astronaut without all the requisite training is a little far-fetched.
However, planning to become the head of your firm or setting up your
54
own business is not only a believable ambition, but also a good goal to
have in life. Possessing your own goals and ambitions can be a great
way or demonstrating an attractive, non-needy nature and shows you to
be well grounded in your own life.
Excellence
Possessing skills and experience raises our value as a potential
partner. Every one of us has some kind of skill that we excel at. If you
dont know yours yet then look back on areas or experiences in the past
where youve succeeded or done particularly well. As a species, these
skills are all additions to the communal gene pool and help us find our
place and worth within the social group. It is important that you can
demonstrate your skill without being bigheaded or arrogant. The easiest
way to convey an area of excellence is to allude to its existence early on
in the conversation and then actively demonstrate it at a later date. It is
important not be appear boastful. If you are truly good at your skill the
performance will be more than adequate to demonstrate the skill. It is
much better to under promise and over deliver, just in case it goes wrong
or you under whelm after talking your skill up.
If you genuinely dont have a skill that you believe is worthy of

demonstrating, they why not go out and get one? Most hobbies are great
ways to build your social circle, to keep yourself busy which helps
55
prevent you from looking needy, and finally to display your excellence
and to increase general attractiveness.
Social Intelligence
In any social situation there is a perceived correct manner of
behavior and acting too far outside of the boundaries will leave you
segregated fro the group and make it harder to integrate. For example,
turning up to the Queens house for dinner and shouting expletives may
not be the best way to behave. At the same time, going to a rave and
sitting quietly in a corner isnt the correct behavior either. The goal is
not to blend into the crowd, but to behave in a way that ensures
widespread social acceptance.
In displaying your attractive qualities it is best to be seen as a

kind of socialite, moving from group to group and mingling with
everyone. Although this may seem daunting to the inexperienced, doing
so can make a massive difference in your ability to attract others. If you
want to be truly attractive it is highly recommended that you work on
building as many attractive qualities as possible and integrate them into
your life as you begin to understand how to truly attract others.
56
Escalation
Once youve got the conversation started and made them feel
comfortable in your presence, then broken rapport and wound them up a
bit, built attraction via qualifications, you are finally ready to escalate.
This is the time to capture the moment and make the situation into what
you want it to be. You can escalate to a kiss, making a date, or wherever
you want to take it.
Escalation is all about taking a chance. With comfort and

attraction in place there is very little chance involved. Your goal is to
close the physical gap between the two of you, reflecting the way youre
both together. Its important to note that many people feel
uncomfortable doing this under the scrutiny of their friends. Ideally, the
two of you want to move off to somewhere quiet or at least amongst
strangers. Elsewhere a dance floor, another bar or anywhere they dont
feel theyre being watched will make them feel more free to escalate
with you.
Physical touch makes up a large part of escalation. A gentle hand

on the elbow or a brush on the leg are good places to start; theres no
need to be overzealous, just introduce physical contact in a relaxed and
gentle manner. While were taking things slowly, our goal is to get to a
point where they would feel comfortable hugging you. Possibly the
57
most important thing to learn about touch is that its as big a deal as you
make it. If it looks like youre really looking to get something out of
touching them, then thats what it becomes and again you make them
uncomfortable. If youre more concerned about putting your hands on
them than you are anything else or act as if touching them is a big or
frightening step, it will be.
Imagine that a boy and a girl are sitting closely at a bar, leaned in
to each other and having a relaxed and enjoyable time together. The boy
glances down and says, By the way, I love your jeans where did you
get them? indicating them with his hand but also brushing them with
his fingers as he does so. This is quite natural and harmless.
Now imagine the same situation, only the boy looks nervous and
glances down a few times as he edges his hand closer to her leg. He
goes to stroke her thigh but pulls up short and says Can I touch you
there? Now its really odd and the girl wonders what this suddenly
strange man is trying to do to her!
Of course even the natural touch can sometimes be met with an

adverse reaction. Some people just arent very used to physical contact.
If this happens just apologize and say you didnt even realize and have a
laugh about it. Then go back a few steps, build some more comfort and
try again later. If you can get to a point where you can touch their neck
58
without meeting any resistance you can be pretty sure its safe to move in
for the kiss.
The Kiss
Going for the kiss can be a difficult point for many people but if
you do it right it shouldnt be a scary prospect. You want to get to a
point where you are both looking into each others eyes. You will feel a
sort of tension and are likely to have a small smile on your lips.
This next technique is one you can use if you dont want to over
commit yourself. First you should move in for a hug and give a kiss on
the cheek. Then lean back but dont release the hug and move in for
another kiss on their other cheek. This time be aware of their head
movements. Did they move towards the kiss or did they pull their head
away from you? If they pulled away simply release the hug and begin
escalating again, perhaps whilst building a little more comfort.
However, if they move towards you, simply lean in and take the kiss.
59
Final Notes
Naturally, there are many different aspects to consider when
building interpersonal attraction with someone. Some people are easier
to speak to than others and not every battle can be won. However,
understanding the core principles and formula for attraction can help
answer a number of difficult questions, such as Why dont they like
me? or Why do I always end up as just a friend?
This book really just provides some guidelines and reasons, just
touching on all of the necessary topics and explaining the basics of each
one. There is clearly more to each; for every topic in this book there is
at least one volume on its subject out there somewhere. But for now the
best thing you can do is to take what you have learned here, go out, have
fun, and find the right one for you!
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Adam Lyons-Obsession Formula

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What is the formula for attraction according to the author?

What is the formula for attraction according to the author?

What are some ways to build comfort mentioned in the book?

What are some ways to build comfort mentioned in the book?

The Principles of Attraction AFC Adam Lyons

Understanding attraction can help you go out and select the

you can make yourself, and as long as youre prepared to accept

So why do we have a problem with forming relationships with others?

No matter how many ways we develop intellectually, spiritually

and many of us are unhappy with our current relationships or marital

This is a giant puzzle that countless of psychologists and

But isnt attraction based on looks? Surely people just look at

Have humans always had so much trouble with attraction? The

view relationships differently and can get us caught in a repetitive cycle

One of the biggest problems in learning how to handle attraction

Relationships are more complicated because of the common

Most relationships are formed passively; that is, they arent

When you understand the formula that is behind attraction you

Having a good grasp of why it works can significantly increase your

Hi, Im [your name]. Hows your day going?

Choosing to actively seek the right person can mean a massive

There are four distinct steps in creating attraction and in taking it

Comfort: establishing trust and security; making someone

Each step is a phase that people naturally go through when

The order of these steps is important. Diving in at the deep end

Lets take a quick look at each stage in detail.

usually by disagreeing on a point, teasing or by saying something

While it is possible to initiate the interaction with one of the

speaking to them if you were so high value. It doesnt take much to

There will sometimes be situations that fall outside of the

could be in physical term, Propinquity was first theorized by

The closer your proximity to someone, the higher the

In this diagram we can see

Propinquity applies to social groups as well. This is how it

This kind of familiarity is often referred to as the Mere Exposure

familiar with it. In relation to attraction, psychology would argue that if

Science Warning! Fear of outsiders is

However, being part of a social group or living in the same area

The propinquity effect is the tendency for people to form

Without the advantage of a mutual introduction things start to get

With a stranger who isnt showing you any immediate signs of

Hey, Im sorry to bother you, but if I didnt say hi to you I

have to be daunting. Adding value can be as simple as providing

One of the hardest issues people face is how to get an interaction

Establishing comfort is easiest when dealing with people within

There are a number of ways to add value. The easiest is to

near you establishes a small amount of comfort. If youre interested in

If a person has no interest in building comfort with you then you

building rapport. Some of the easiest to learn are presented here. In

You can then reinitiate the conversation at a later time, even if it

One of the best methods of doing this is by remembering a time

Using verbal agreement in order to help share feelings is a great

Adding emotion to your own conversation is just as important as

The emotion adds tremendously to the story. It adds depth and

This is similar to actually experiencing the event together.

Each of us has commonalities and actions we tend to perform

conversation does. From fast erratic movements to slow laid back

Obviously, it is important to mimic in a natural way. Generally

Once you have established rapport comfortably it is even possible to