Location via proxy:   [ UP ]  
[Report a bug]   [Manage cookies]                
Scribd Logo
Upload

Welcome to Scribd!

  • 409 views

    Mica Digital Marketing

    Uploaded by

    Sarin
    The document summarizes an online PG Certificate Programme in Digital Marketing from MICA. The 4-month program aims to provide working professionals knowledge of key digital marketing aspects and channels like search marketing, social media marketing, email marketing, display marketing and mobile marketing. The program includes live interactive lectures on weekends and provides a certificate upon satisfying attendance and certification criteria. It is open to graduates and working professionals from any discipline seeking to establish and grow their business using digital marketing strategies and tools.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd

    Mica Digital Marketing

    Uploaded by

    Sarin
    409 views4 pages
    The document summarizes an online PG Certificate Programme in Digital Marketing from MICA. The 4-month program aims to provide working professionals knowledge of key digital marketing aspects and channels like search marketing, social media marketing, email marketing, display marketing and mobile marketing. The program includes live interactive lectures on weekends and provides a certificate upon satisfying attendance and certification criteria. It is open to graduates and working professionals from any discipline seeking to establish and grow their business using digital marketing strategies and tools.

    Original Description:

    DIGITAL MARKETING FROM MICA BROCHURE

    Copyright

    © © All Rights Reserved

    Available Formats

    PDF, TXT or read online from Scribd

    Did you find this document useful?

    Is this content inappropriate?

    The document summarizes an online PG Certificate Programme in Digital Marketing from MICA. The 4-month program aims to provide working professionals knowledge of key digital marketing aspects and channels like search marketing, social media marketing, email marketing, display marketing and mobile marketing. The program includes live interactive lectures on weekends and provides a certificate upon satisfying attendance and certification criteria. It is open to graduates and working professionals from any discipline seeking to establish and grow their business using digital marketing strategies and tools.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    409 views4 pages

    Mica Digital Marketing

    Uploaded by

    Sarin
    The document summarizes an online PG Certificate Programme in Digital Marketing from MICA. The 4-month program aims to provide working professionals knowledge of key digital marketing aspects and channels like search marketing, social media marketing, email marketing, display marketing and mobile marketing. The program includes live interactive lectures on weekends and provides a certificate upon satisfying attendance and certification criteria. It is open to graduates and working professionals from any discipline seeking to establish and grow their business using digital marketing strategies and tools.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    You are on page 1of 4

    Scale new heights in the

    digital world

    PG CERTIFICATE PROGRAMME IN
    DIGITAL MARKETING FROM MICA

    About the Programme


    This course has been designed with an objective to familiarize participants with key aspects of
    digital marketing. The participant is expected to gain working knowledge in digital marketing
    domain and develop an understanding of the framework within online marketing businesses
    and its operations.
    Programme Highlights

    • Opportunity to earn a PG Certificate from MICA.

    • Gain MICA Alumni status on the successful completion of the programme.

    • Lectures imparted by eminent faculty from MICA and industry professionals.

    • Insights into common mistakes people make in Digital Marketing for their Business.

    • Exposure to latest Digital Marketing Channels and Trends.

    • Hand-on practice on Digital Marketing Tools (across various channels) to move rapidly and profitably
    against Competition.

    • Insights into how businesses in different sectors are succeeding using Digital Marketing.

    • Learn how to develop and execute a successful Digital Marketing Strategy.

    • Gain deeper understanding of the Why, What and How of leveraging various Digital Marketing
    Channels.

    • Fully online program with LIVE interactive lectures that provides a “real” classroom experience in a
    “virtual” environment.

    • In the event that students miss the LIVE lecture, he/she can request “On Demand” access to the
    recorded session.

    • Seamless technology that can transmit lecture videos effectively at home broadband connection
    of 512 kbps.

    • User friendly and easy to use technology interface. No complicated hardware or software
    installations required.

    • Virtual classrooms that allow for active interactions with other fellow students and faculty.

    • Convenient weekend schedules.

    • Students on our virtual social learning platform are provided access to course presentations, case
    studies and other learning aids and reference materials as applicable for specified courses.

    • Students can raise questions and doubts either real time during the live class or offline through
    the Cloud Campus.
    Programme Content

    The programme will include lectures structured around 7 modules as follows

    Module I: Business, Marketing & Module IV: Social Media Marketing


    eMarketing • Different Social Media Channels
    • What is Digital Marketing? • Social Media for Various Businesses –
    • Advantages of digital medium B2C & B2B
    over other medium • Measuring Social Media ROI
    • Digital medium in today's marketing plan • Content Marketing - Story telling in
    social media
    Module II: Search Marketing
    • Basics of Search Marketing - Organic & Module V: Email Marketing
    Paid Search Results • The Basics of Email Marketing
    • Overview of Google AdWords • The Concept of A/B Testing & it’s use in
    • Keyword Research and Analysis Email Marketing
    • Tracking the success of SEM
    • Search Engine Optimization Techniques Module VI: Display Marketing
    • On-page & Off-page Optimization • Different Kinds of Display Marketing
    • The Display Marketing ecosystem
    Module III: Web Analytics • Retargeting & Dynamic Retargeting
    • Digital measurement landscape
    • Introduction to Google Analytics Module VII: Mobile Marketing
    • Interpreting the data in Google Analytics • Different kinds of Mobile Marketing
    • The Mobile Marketing ecosystem
    Who Should Attend
    • Working professionals with roles in Sales, Marketing, Business Development, Branding, Advertising,
    Communications and Digital Marketing who have specific responsibilities to market their products
    and services worldwide through online medium.
    • Professionals in fields like Customer Relations, Product Development, HR, Consultation, PR etc.
    who have an increasing need to understand and employ social media marketing to increase reach
    and improve efficiencies.
    • Business Heads with responsibility to identify innovative marketing channels and leverage social
    media for growth and outreach.
    • Entrepreneurs and Business Owners who have an ambition to create and establish their business
    presence globally through online marketing.
    • Interns or early professionals who want to enhance their knowledge in online marketing methods
    and want to know how to engage effectively with social media.

    Eligibility
    • For Indian Participants - Graduates (10+2+3) from a recognized university
    (UGC/AICTE/DEC/AIU/State Government) in any discipline.
    • For International Participants - Graduation or equivalent degree from any recognized
    University or Institution in their respective country.
    • For Indian and International Participants – Interns or Working professionals.

    Programme Details
    • Date of Course Commencement: 15th October 2016
    • Duration of the Course: 4 Months
    • Schedule of Classes: 1.5 hours on Saturdays and Sundays from 07.30 p.m. to 09.00 p.m. IST
    • Fees: Rs 70,000+ taxes (Indian Residents)
    USD 1600 (International Students)
    • On the payment of programme fees of Rs.70,000 + Tax and upon satisfying the requisite
    attendance and certification criteria, participants will be awarded a PG Certificate in
    Digital Marketing by MICA

    For more details:


    Write to us at: enquiry.dtd@talentedge.in OR call us at: +91-83760 00600

    Talentedge, Unit Nos. 405-408, 4th Floor, Tower B, Spaze IT Tech Park, Sector 49, Sohna Road,
    Gurgaon 122001, Haryana, India.

    You might also like