Analysis of The Marketing Strategies by Embuzz and Impact of The Digital Marketing in Madurai

ANALYSIS OF THE MARKETING STRATEGIES BY EMBUZZ AND
IMPACT OF THE DIGITAL MARKETING IN MADURAI
1.INTRODUCTION
The development of digital marketing is inseparable from technology
development. One of the key points in the start of was in 1971, where Ray Tomlinson
sent the very first email and his technology set the platform to allow people to send and
receive files through different machines. However, the more recognizable period as being
the start of Digital Marketing is 1990 as this was where the Archie search engine was
created as an index for FTP sites. In the 1980s, the storage capacity of computer was
already big enough to store huge volumes of customer information. Companies started
choosing online techniques, such as database marketing, rather than limited list broker.
This kind of databases allowed companies to track customers' information more
effectively, thus transforming the relationship between buyer and seller. However, the
manual process was not so efficient.
In the 1990s, the term Digital Marketing was first coined,. With the debut of
server/client architecture and the popularity of personal computers, the Customer
Relationship Management (CRM) applications became a significant part of marketing
technology. Fierce competition forced vendors to include more service into their
software, for example, marketing, sales and service applications. Marketers were also
able to own huge online customer data by eCRM software after the Internet was born.
Companies could update the data of customer needs and obtain the priorities of their
experience. This led to the first clickable ad being going live in 1994, which was the
"You Will" campaign by AT&T and over the first four months of it going live, 44% of all
people who saw it clicked on the ad.
In the 2000s, with more and more Internet users and the birth of iPhone, customers
started searching products and making decisions about their needs online first, instead of
consulting a salesperson, which created a new problem for the marketing department of a
company. In addition, a survey in 2000 in the United Kingdom found that most retailers
had not registered their own domain address. These problems made marketers find the
digital ways for market development.In 2007, the concept of marketing automation was
raised to solve the problem above. Marketing automation helped companies segment
customers, launch multichannel marketing campaigns and provide personalized
information for customers. However, the speed of its adaptability to consumer devices
was not fast enough. Digital marketing became more sophisticated in the 2000s and the
2010s, when the proliferation of devices' capable of accessing digital media led to sudden
growth. Statistics produced in 2012 and 2013 showed that digital marketing was still
growing. With the development of social media in the 2000s, such as LinkedIn,
Facebook, YouTube and Twitter, consumers became highly dependent on digital
electronics in daily lives. Therefore, they expected a seamless user experience across
different channels for searching product's information. The change of customer behavior
improved the diversification of marketing technology. Worldwide digital marketing has
become the most common term, especially after the year 2013. Digital media growth was
estimated at 4.5 trillion online ads served annually with digital media spend at 48%
growth in 2010. An increasing portion of advertising stems from businesses employing
Online Behavioral Advertising (OBA) to tailor advertising for internet users, but OBA
raises concern of consumer privacy and data protection.
Importance of Digital Marketing
 Reaches People Where They Spend Their Time & Money

 Levels the Playing Field for Small Business
 More Targeted
 Can Be Hyper-Personalized
 More Advanced Analytics
 Easy to Scale & Adapt
 Best ROI
 Aligns with How People Today Shop
 How People Prefer that Businesses Reach Them
 Integrates Marketing with Mobile Technology
Scope of Digital Marketing in Online Business:
 Become a Professional Blogger:

 Earn with Affiliate Marketing & AdSense
 Start Freelancing Services:
 Start your own agency:
 Become a YouTuber:
 Start your Drop shipping business:
Elements of digital marketing
Website
It is a collection of related network web resources, such as web pages, multimedia
content, which are typically identified with a common domain name, and published on at
least one web server. Notable examples are wikipedia.org, google.com, and amazon.com
SEO(Search Engine Optimization):

It is the process of getting traffic from the “free,” “organic,” “editorial” or “natural”
search results on search engines.All major search engines such as Google, Bing and
Yahoo have primary search results, where web pages and other content such as videos or
local listings are shown and ranked based on what the search engine considers most
relevant to users. Payment isn’t involved, as it is with paid search ads. SEO stands for
Search Engine Optimization, which is the practice of increasing the quantity and quality
of traffic to your website through organic search engine results.
What goes into SEO?
 Quality of traffic. You can attract all the visitors in the world, but if they're coming
to your site because Google tells them you're a resource for Apple computers when really
you're a farmer selling apples, that is not quality traffic. Instead you want to attract
visitors who are genuinely interested in products that you offer.
 Quantity of traffic. Once you have the right people clicking through from those
search engine results pages (SERPs), more traffic is better.
 Organic results. Ads make up a significant portion of many SERPs. Organic traffic
is any traffic that you don't have to pay for.
BENEFITS OF THE SEARCH ENGINE
 Time Savings
 Relevance
 Free Access
 Comprehensive
 Advanced Search
Search engine marketing (SEM)

Search engine marketing (SEM) is a digital marketing strategy used to increase the
visibility of a website in search engine results pages. While the industry term once
referred to both organic search activities such as search engine optimization (SEO) and
paid, it now refers almost exclusively to paid search advertising. Search engine marketing
is also alternately referred to as paid search or pay per click (PPC).
Why Is SEM Important?

With an increasing number of consumers researching and shopping for products online,
search engine marketing has become a crucial strategy for increasing a company’s reach.
In fact, the majority of new visitors to a website find it by performing a query on a search
engine. In search engine marketing, advertisers only pay for impressions that result in
visitors, making it an efficient way for a company to spend its marketing dollars. As an
added bonus, each visitor incrementally improves the website’s rankings in organic
search results. Since consumers enter search queries with the intent of finding
information of a commercial nature, they are in an excellent state of mind to receive
marketing messages and to be nurtured as prospective customers. Search engine
marketing reaches consumers at exactly the right time: when they are open to new
information. Unlike the majority of digital advertising, search engine marketing is non-
intrusive and does not interrupt their tasks. Results are immediate with SEM. It is
arguably the fastest way to drive traffic to a website.
Social media optimization (SMO)
It is the use of a number of outlets and communities to generate publicity to increase the
awareness of a product, service brand or event. Types of social media involved include
RSS feeds, social news and bookmarking sites, as well as social networking
sites, such as Facebook, Twitter, video sharing websites and blogging sites. SMO is
similar to search engine optimization, in that the goal is to generate web traffic and
increase awareness for a website. In general, social media optimization refers to
optimizing a website and its content to encourage more users to use and share links to the
website across social media and networking sites. SMO also refers to software tools that
automate this process, or to website experts who undertake this process for clients. The
goal of SMO is to strategically create interesting online content, ranging from well-
written text to eye-catching digital photos or video clips that encourages and entices
people to engage with a website and then share this content, via its weblink, with their
social media
Why Is SMO Important

 Social Media Optimization helps in creating brand awareness and viral publicity,
 It helps in introducing products and services to the target audience,
 SMO generates social media traffic,
 It helps in building relationship with your target audience/customers/prospective
customers,
 SMO also helps in building your reputation.
Social Media Marketing (SMM)

Social media marketing (SMM) refers to techniques that target social networks and
applications to spread brand awareness or promote particular products. Social media
marketing campaigns usually center around:
 Establishing a social media presence on major platforms

 Creating shareable content and advertorials
 Cultivating customer feedback throughout the campaign through surveys and
contests
Social media marketing is perceived as a more targeted type of advertising and is

therefore believed to be very effective in creating brand awareness.
Online reputation management (ORM)

It is the practice of crafting strategies that shape or influence the public perception of an
organization, individual or other entity on the Internet. It helps drive public opinion about
a business and its products and services. It means taking control of the online
conversation. Its techniques and strategies ensure that people find the right materials
when they look for you on the Internet.
The purpose of online reputation management is to create balance, counteract misleading

trends, and allow you to put your best foot forward.
Online Reputation Management (ORM) is a very important part of the image

management on the internet today. With the increase in number of more and more
companies spending huge investments on creating online presence, it is also mandatory to
monitor what is being said about you by the majority of the audience.
Digital Marketing Scenario worldwide
1. Voice Search
Voice search is undoubtedly rising in popularity. By 2020, 50% of all queries will be
voice- based according to Comscore.
2. Smarter Chat
Chat bots have been rising in the few recent years and still persists in 2019.
3. Micro-Moments
As more users are processing their online activities using their smart phones, marketers
continue to leverage micro-moments to attract their audience’s attention and fulfil their
instant decisions.
Whenever a customer searches for something, looks for a nearby store, wants to finalize a
task or makes a purchase, marketers can take advantage of these types of micro-moments
to create targeted content and advertising.
In order for marketers to succeed in using micro-moments, they should understand the
basic practices of each one. Let’s take for instance the “I-want-to-go-moments”. Brick
and mortar stores can take advantage of such a moment by capitalizing on “near me”
searches, which have grown 2X between 2016 and 2017 according to Google. This
requires storefronts to optimize their locations on their websites or apps. Furthermore,
they can go even beyond that by creating ads for their store’s location or popular products
to improve their visibility in search engines and reach their customers at the appropriate
time.
4. Augmented and Virtual Reality Marketing

Augmented reality ads is one of the major applications that are now used by some
marketers. It’s a way to bring static or unreal environments into a more realistic
experience, something that would integrate the "offer" with the "reality" of the buyer.
Michael Kors is a successful example of augmented reality ads. They created an ad on
Face book asking their users to try and purchase their sunglasses.
Aside AR ads, many businesses have been using augmented and virtual reality marketing
for the purpose of creating brand awareness. For instance, IKEA and L’Oreal managed to
improve their customer experience with virtual reality by allowing them to visualize their
products before buying them. Nivea, Starbucks and Volkswagen are other examples of
big brands who succeeded in augmented reality. This trend which is not new, is one of
the most highlighted trends for 2019. According to Statist, AR and VR market size
worldwide are expected to reach $209.2 billion in only 4 years.
5. Live Videos - More Stories

Facebook, Instagram and YouTube, live content is the fastest growing segment of
internet video traffic due to the remarkable waves in the recent 3 years. Live streaming
content is effective because it’s free, takes a short time to produce while it offers a real-
time user engagement, and viewers use your content based on your time not theirs.
Moreover, it has the ability to generate greater impressions than posts published in the
newsfeed, especially if users choose to post them to their stories. Live streaming content
allows marketers to engage with their leads in a quickest way possible, improve their
relationship with followers, reach a broader audience and boost their social channels
traffic.
6. AI and Machine Learning
With global leaders like Amazon, Microsoft and Google extending their resources in AI
and machine learning, this trend is not going away anytime soon. AI allows marketers to
anticipate future probable patterns of their customers based on collected data.With this
data, marketers can then determine how to better engage with their active buyers using
different channels such as direct mail, sales outreach, or digital advertising. Several
industries like food and beverage, ecommerce, life science and healthcare have started
using AI. For instance, many food retailers use big data to determine the best delivery
times of their products. This is done by gathering data from different sources such as the
weather, road traffic and temperature... Furthermore, big data can help determine the
effect of all these factors on food quality. In the ecommerce industry, 86% of customers
say that personalization is an important role in their buying decisions. Ecommerce
companies use big data to predict their shoppers demographics and behaviors in order to
create a more personalized experiences such as sending customized discounts or re-
engagement emails. According to technology experts, AI and machine learning are
expected to penetrate various new areas in 2019 affecting jobs like banking, finance,
accounting and even intellectual jobs such as teaching.
7. Engagement-Based Email Marketing

As email marketing is getting smarter, marketers have started to care more about sending
emails to subscribers who are active on their lists. For instance, if a contact highly
engages with your emails, he should be regularly nurtured with content and updates about
your company until he converts into a loyal customer. On the other hand, if a subscriber
hasn’t opened an email for a certain period of time, he will be considered as a dormant
contact and will no longer receive additional emails.
But to send the right email to the right segment, marketers need to identify all their leads
behaviors. If the platforms they are using have limitations to classify their audience into
different segments based on their behaviors, they can integrate their tools with other
applications that allow them to do that. After all data is determined and different
segments are created according to defined criteria, marketers will be able to target their
leads more effectively with behavioral- based emails.
8. Rich Lead Profiling

Offered by companies that collect and manage complex data for millions of leads and
businesses, data enrichment has become more and more important. Marketers use data
enrichment to reveal more details about their leads and personalize their approach when
attempting to contact them. The great advantages of data enrichment is that it removes
any wrong or inaccurate information that companies might have about a specific lead
such as his email, phone number or street address. These retrieved data are then used to
obtain other missing data. For instance, if you have an email of a particular lead, the data
enrichment process will fill in his name, phone number, street address, his job position
and household situation. The final step is the optimization process. With the different
data enrichment tools available, these data are used to create useful insights. Marketers
should draw actionable conclusions in order to send each of their leads, an account-based
email that specifically addresses his needs which in turn boosts the potential to convert
him throughout the funnel.
9. Browser Push Notifications

Push notifications are moving into the realm of web browser technology and are one of
the most popular web development trends for 2019. Companies use browser push
notifications to reach their leads more effectively and communicate with their audience in
a more powerful way. Another major role such notifications play is retaining customers
and improving conversion rates. Ecommerce companies for example, use browser push to
retarget their shoppers who abandoned their shopping carts and entice them to complete
their purchases.
10. Content Personalization

As one size doesn’t fit all and customers want more relevancy, the need for a
personalized approach in marketing is becoming more critical than ever. Although
delivering the right content to the right audience at the right time is tricky, it will add a
big value to your content marketing strategy because it plays a major role in boosting
your users engagement rates. Personalizing or customizing content for audience relies on
visitors data in order to deliver relevant content. It consists of showing dynamic landing
pages based on specific criteria such as geographic, demographic or behavioural
attributes with highly targeted call to actions for the purpose of converting them more
effectively. For instance, Group on asks visitors to confirm their locations once they land
on their site in order to deliver accurate, geo-targeted offerings.In the ecommerce
industry, personalized content has a good impact on consumers; according to
econsultancy, 44% of users who have a personalized shopping experience are likely to
become repeated buyers. Although this trend has been a common practice in the recent
years, it’s expected to rise in importance in 2019 with an estimate to be worth more than
$400B by 2021.
GOVERNMENT EXEMPTION FOR DIGITAL MARKETING BUSINESS TO

SUPPORT DIGITAL INDIA CONCEPT.
 In order to increase the participation of foreign players in the e-commerce field,

the Indian Government hiked the limit of foreign direct investment (FDI) in the E-
commerce marketplace model for up to 100 per cent (in B2B models).
 In the Union Budget of 2018-19, government has allocated Rs 8,000 crore (US$
1.24 billion) to BharatNet Project, to provide broadband services to 150,000 gram
panchayats
 As of August 2018, the government is working on the second draft of e-commerce
policy, incorporating inputs from various industry stakeholders.
 The heavy investment of Government of India in rolling out the fiber network for
5G will help boost ecommerce in India.
 In February 2019, the Government of India released the Draft National e-
Commerce Policy which encourages FDI in the marketplace model of e-commerce.
Further, it states that the FDI policy for e-commerce sector has been developed to ensure
a level playing field for all participants. According to the draft, a registered entity is
needed for the e- commerce sites and apps to operate in India.
TOP 5 DIGITAL MARKETING EXPERTS OVER WORLDWIDE

1 Rand Fishkin- (SEO Superstar Aka Wizard of Moz)
1 Neil Patel- (Top Influencer on the Web)
2 Larry Kim- (Pay-Per-Click Expert)
3 Mr. Joost De Valk-(Founder & CEO of Yoast.com)
4 Steve Rayson- (A Columnist & Director of BuzzSumo)
5 BEST DIGITAL MARKETING PROFESSIONAL IN INDIA

 Sorav Jain
 Prateek Shah
 Pradeep Chopra
 Jitendra Vaswani
 Kunal Choudhary
Top Digital Marketing Companies in the World

 Accenture Interactive, New York
 PwC Digital SerPwC Digital Services
 IBM iX, Armonk, New York
 Dentsu, Tokyo, Japan
 Web Net Creatives, New Delhi
 iProspect, India
 WebFX, Harrisburg, PA
 Disruptive Advertising, Lindon, UT
 Thrive Internet Marketing Agency, Arlington, Texas
 Topspot Internet Marketing, Houston, Texas
Top 5 Best Digital Marketing Companies in India 2019
 Kensico
 BC WebWise
 Foxy Moron
 Phonethics
 Brainwork Technologies
1.2 BACKGROUND OF THE STUDY
Madurai is in the Indian state of Tamilnadu. Here the EMBUZZ technology was located.
There are large number of small-scale industries. The total number of small-scale
industries is 2774 while there are 4933 small-scale industrial units. In the small-scale
sector the main products of manufacture IT related electronic products, engineering
products, machine tools etc. Now days people are addicted to mobile, computer and they
spending their lot time in these devices Digital marketing is the best way to promote
business to larger scale in very less time duration and it is cost effective so that on most
effected way to promote business. Therefore To know awareness level, opportunities
digital marketing in EMBUZZ and their objective beyond doing digital marketing
activities.
1.3 RESEARCH OBJECTIVES

 To know the existing marketing promotion mix strategy By EMBUZZ in
Madurai Region.
 To check awareness level of Digital Marketing with reference techniques
of Digital Marketing in Madurai
 To know the opportunities for Digital Marketing in EMBUZZ.
 To know the reasons for non-acceptances for Digital marketing by the
clients
 To know the factors considered by the companies while choosing Digital
Marketing agency.
 To know the opinion about Digital Marketing strategy and its features
1.4 SCOPE OF THE STUDY
The scope of the study is extended only in EMBUZZ Madurai, It does not cover
industries From other regions. To fulfill the objectives of this research , the study is
undertaken to analyze the a study on opportunities of digital marketing services in
Madurai.
Research Design:
1. Selection of the topic
2. Framing the objectives
3. Preparing questionnaires based on objectives

4. Carrying out the actual survey from the respondents.
5. Analyzing the data.
6. Giving recommendations based on findings.
Sources of data Primary Data:

The data which is collected from the firsthand experience is known as primary data . This
data serve as the main sources of data for any resource based project work.
In my project the data is collected through administering Questionnaire to the

respondents by Survey method.
Secondary Data:
The secondary data consist of published material ,or any other reference material which
can be useful in project.
The sources of secondary data used were research papers, websites etc.
Data Collection Method:
The data collection method used in this research is survey method. Here the data are
systematically recorded from the respondents . Face to face informal interviews were
done for the data collection. At the end of the questionnaire the visiting card of respective
respondent was taken for reference purpose.
Sampling plan
Sample unit: Our sample unit is EMBUZZ in Madurai region .
Sampling Method: Convenience Sampling
Duration : 1st January to 1st april
Data Collection Instrument
For the collection of data we have used structured questionnaires .
Analysis Tool:
Test to be applied for analysis of study will be as follows:
 Descriptive Statistics
 Mean score
Statistical Software:
 SPSS
 Microsoft excel 2010 Limitation Of The Study
 Our study was limited to Hubli only.
 The Results generated from questionnaires are done on the
assumption that the responded reveled correct information
 My study report confined to sample size of 61respondents
 Many of the companies not entrained us to give information.
Challenges
Challenges in implementation of digital marketing:
Economic
 High economic costs

 Business model adaptation
 Unclear economic benefits/ excessive investment
 high uncertainty over its productivity-boosting character
Social
 Privacy concerns
 Surveillance and distrust
 General reluctance to change by stakeholders
 Threat of redundancy of the corporate IT department
 Loss of many jobs to automatic processes and IT-controlled processes, not
only for blue collar workers but also for white-collar workers
Political
 Lack of regulation, standards and forms of certifications

 Unclear legal issues and data security
Organizational/ Internal
 IT security issues, which are greatly aggravated by the inherent need to open
up those previously closed production shops
 Reliability and stability needed for critical machine-to-machine
communication (M2M), including very short and stable latency times
 Need to maintain the integrity of production processes
 Need to avoid any IT snags, as those would cause expensive production
outages
 Need to protect industrial know-how (contained also in the control files for
the industrial automation gear)
 Lack of adequate skill-sets to expedite the transition towards the fourth
industrial revolution
 Low top management commitment
 Insufficient qualification of employees
Marketing Automation
“Engaging users and to create the branding on the minds of customer by using certain
software/tools which are called E-mail Marketing, SMS Marketing, Social Media
Posting, Social Media re-marketing and browser re-marketing methods is called
Marketing Automation”The latest technology of Marketing Automation makes the task
easier for the organizations/marketing professionals to promote the brand in their
respective areas.
Every small, medium, large companies, B2B, B2C, E-commerce business, every
organization has to be connected to their customers to the fullest to ensure Brand Loyalty,
Brand Awareness, and Brand Equity is alive in customer mind. Marketing Automation
ensures connectivity between customer and organization. Important Marketing
Automation for the Business
 Marketing Automation make sure your customers are approached as and

when there is an update from company on the products, services, offers
 Marketing Automation ensures the brand connectivity with your
customers
 Marketing Automation helps organization to approach the targeted
customers in all the forms of Digital Marketing
 Marketing Automation enables the marketer promote company offerings
aggressively on Digital/Online platform
 Marketing Automation helps organizations to have better ROI in
advertisements
Three ways to implement Marketing Automation,

 Hiring in-house talent
 Outsource the job (Which could be expensive)
 Learn it on
TECHNOLOGY SHIFTING
Change the communication Channels
2.LITERATURE SURVEY
[1] concludes by stating that internet marketing is only a subset of digital marketing and
the scope of digital marketing is far beyond internet marketing. The article gives certain
examples of different channels under digital marketing, and also elaborates about some of
the channels under internet marketing. Overall it explains the concept of digital
marketing and internet marketing in detail, which would help in understating the
difference between digital marketing and internet marketing. [2] has described various
forms of digital marketing, effectiveness of it and the impact it has on firm’s sales. The
examined sample consists of one hundred fifty firms and fifty executives which have
been randomly selected to prove the effectiveness of digital marketing. Collected data has
been analyzed with the help of various statistical tools and techniques.[3] aims to
understand the effect of digital marketing communication on consumer buying decision
process in Indian passenger car market. Mixed methodology was adopted for the study.
Primary data was collected from 784 respondents from ‘Delhi’ using area wise
proportionate sampling. One sample Wilocoxon Signed Rank, one sample binomial test
and chi-sqaure tests were applied as tests of significance. The study concluded that 75%
of the respondents used at least one digital channel of communication while buying a car.
‘Website’ was the most used digital channel of communication while buying a car
followed by ‘social networking sites’ and ‘smartphones’. Each and every stage of car
buying decision making process right from ‘need recognition’ to ‘post purchase’ was
‘significantly’ affected from digital marketing communication with ‘evaluation’ being the
most affected stage. The results of the study confirmed that digital marketing
communication is capable of even triggering need recognition in high involvement
product category like car. The results also established that consumers feel positive
towards digital communication, get affected from other customers' reviews and express
their post-purchase feeling feelings over digital platforms. However, the study also
confirmed that although customers appreciate the usage of digital channels throughout
the decision making journey, still they don't book a car online.[4] present an empirical
study to better understand the key properties of user-paths and their impact on attribution
models. Our analysis is based on a large-scale dataset including more than 95M user-
paths from real advertising campaigns of an international hoteling group. The main
contribution of the paper is a set of recommendation to build accurate, interpretable and
computationally efficient attribution models such as: (i) the use of linear regression, an
interpretable machine learning algorithm, to build accurate attribution models; (ii) user-
paths including around 12 events are enough to produce accurate models; (iii) the recency
of events considered in the user-paths is important for the accuracy of the model. [5]
Engaging a global audience on a cultural and linguistic level with many variants of
localization available, deciding the best direction for a company can be very dependent
on the sector and market in which it is based. A localization strategy of digital
marketing material can be complicated when deciding what approach to take—
especially in terms of the extent to which localization is undertaken. In B2B (business-
to-business) marketing, especially in industrial metrology, a more centralized approach
to localization of digital media can be favoured, whereas in B2C (business-to-
consumer) a broader and more customized approach is undertaken, as these markets
have a higher level of self-expression. The industrial metrology sector in particular, due
to the nature of its market, can make localization strategies even more centralized with
even less localization.
3. INDUSTRY PROFILE
3.1.EMBUZZ DETAILS OVERVIEW
Embuzz" is a brand of quality. They are one among the best companies in India.
They have separate Development Unit and Training unit for Sensor Development / IOT /
Embedded Systems / Robotics / Automation / Mechatronics / Image Capturing and
Security / Web Design and Development. They always include Smart and Experienced
Professionals to Serve their Clients. To be Honest, Rather keeping financial target they
always prefer client satisfaction as our prime target. They always include Smart and
Experienced Professionals
Figure 1 Embedded system research
3.2. INDUSTRY PROFILE

Embuzz Technologies Private Limited is a corporate registered concern. The quality of
training is too good. They have only 5+ years experienced and technically sound candidates for
development division as well as our training division. They always have updated syllabus so that
bench candidates will be more confident to perform in the respective technology, rather blindly
searching for jobs. Their Certification is truly valid because they won't certify the candidates
unless our engineers get satisfied with their performance. They just see the certification as a
paper. Because the candidate perform well then the certificate and the concern will automatically
get reputation. They will never compromise our clients, Client satisfaction is more important for
us. Development is their Profession!!! Training is their Passion!!! and Thats the brand value of
"Embuzz. Embuzz Technologies Private Limited was registered at Registrar of Companies
Chennai on 29 May, 2014 and is categorized as Company limited by Shares and an Non-
government company. Embuzz Technologies Private Limited is involved in Business
Services Activity and currently company is in Active Status. It is an entity incorporated
on 29 May 2014 under Ministry of Corporate Affairs (MCA). This is also an entity listed
under Class as a Private organization having Registration Number for the Company or
Limited Liability Partnership as 95964. Generally it is a Non-government company and
further the company is Classified as a Company limited by Shares. The concerned entity
is incorporated and registered under its relevant statute by the Registrar of Companies
(i.e. R.O.C), RoC-Chennai. The official address for the Registered office of the
organization in question i.e. Embuzz technologies private limited company is 279/1,
sourashtra teachers colony marudhupandiyan nagar, 4TH STREET, Madurai TN 625009
IN. As per the information with Registrar of Companies, RoC-Chennai under Ministry of
Corporate Affairs (MCA), EMBUZZ TECHNOLOGIES PRIVATE
LIMITED COMPANY has a corporate Identification Number i.e. CIN as
U72900TN2014PTC095964 and is a Private Entity i.e. a Company limited by Shares
having an Authorised Share Capital of Rs. 100,000 and Paid up Share Capital of Rs.
100,000 having 0 Members and is currently Unlisted organization.
Figure 2 company logo
3.3 COMPANY PROFILE
Name of the company : Embuzz Technologies Private Limited
Nature of ownership : Private

Company Address : 279/1, Sourashtra teachers colony
marudhupandiyan nagar, 4th street,
madurai.
Madurai – 625009 Tamil Nadu - India
Year of establishment : 29 May 2014
CIN No : U72900TN2014PTC095964
Last reported AGM date : 30 September, 2019
TAN No : CMBT 03394G
Authorized capital : INR 1.0 Lacs
Paid up capital : INR 1.0 Lacs
GSTIN No : 33AAAAT7787L2ZU
Nature of business : Computer related services
Website : http://www.embuzz.in/
E-mail : embuzzindia@gmail.com
Phone no : 9042575700
Type : Unlisted Private Company
Category : Company limited by Shares
Subcategory : Non-govt company

Figure 3 Network structure of the Embuzz
3.4.ORGANISATIONAL CHART
Figure 4 Organizational chart of the firm architecture
3.5 OBJECTIVE OF AN ORGANIZATION

Embuzz technologies private limited company's main objective is Other computer
related activities [for example maintenance of websites of other firms/ creation of
multimedia presentations for other firms etc.] and work to be done under the same is
Other computer related activities [for example maintenance of websites of other firms/
creation of multimedia presentations for other firms etc.]. The latest Annual General
Meeting of embuzz technologies private limited company was last held on 30 September
2017 and the Balance sheet was last updated on 31 March 2017.
Directors are basically the people or the force running the Entity i.e. the Decision
makers of the concerned organization and the Directors of Embuzz technologies private
limited company are Meenakshisundaram Amarnathkarthic & Pandiselvi
Kandhasamynadar. As per the Contact information with the MCA, the email address in
the Registrar of Companies (R.O.C) records for the above entity is
M.AMARNATHKARTHIC@GMAIL.COM.
3. 6.FUNCTIONS OF VARIOUS DEPARTMENTS
The company has 2 directors and 1 reported key management personnel.
3.6.1 Director department

The longest serving directors currently on board are Meenakshisundaram
Amarnathkarthic and Pandiselvi Kandhasamynadar who were appointed on 29 May,
2014. They have been on the board for more than 6 years.Meenakshisundaram
Amarnathkarthic has the largest number of other directorships with a seat at a total of 2
companies. In total, the company is connected to 1 other companies through its directors.
Figure 5(a) Directorate department
Figure 5 (b) Date of appointment of the directorate
3.6.2 Admin department
Admin are headed by an administrative manager also called admin manager. His
support staff includes some assistants, clerks, and typists. Overall, he is expected to
supervise and evaluate employees and is also in-charge of his staff's performance
of their duties as well.
Here are the general responsibilities of an admin manager:
• Recruits, trains, evaluates, and supervises the work of his admin support staff
• Manages admin work of another branch which does not have its own manager or
administrative supervisor
• Plans, creates, implements, and manages operational budgets
• In coordination with the management, creates and implements administrative

policies and regulations
• Creates or serves as communication channel between frontline workers and the

management
• Plans and implements periodic meetings with the different departments of an

organization and with the management
• A manager's admin occupation also requires him to supervise the security and
safety of the working environment and the food and drinks provisions availabilities
• Ensures that all other operational needs of the workers and different departments
are met so that work will not be disrupted or delayed in any way
• Meets and discusses with management regarding operational changes, plans, or
significant decisions that will affect the organization's operations
Product Design and Development

o Embedded Design and Development
o Industrial Automation
o Mechatronics Design and Development
o Avionics
o Web Design and development
o Innovating Logos
3.6.3 Technology department

Digital transformation and the constant development of new technologies, as
well as their application to the world of business, has implied a great opportunity for
companies. This fact has led the role of the CIO (Chief Information Officer) and the
information technology department to start playing a major part within the
organization, like never before. It may not be news to you that both CIOs and the IT
personnel have always played a special part in organizations – being the persons in
charge of the implementation of new technologies – but their role has been evolving
throughout time as digital transformation started to bear a greater significance within
companies. Nowadays, the demand for IT profiles in organizations is ever increasing.
They might think that this is a result of the continuous technological advances, but no!
The main reason is because of the positive influence that they have on the company
growth. Without a doubt, a competitive advantage that managers and executives in the
organization should keep well in mind.
Therefore, the vision of the IT department is no longer stagnated in the

operational processes that they were used to, but goes far beyond instead. Now, both
IT Executives (or CIOs) and the IT staff focus on providing a greater support to
strategic projects that are of high value to the organization.
The main role of the chief information officer was ,
a.Alignment with business goals

Information systems, technologies and applications need to share strategic corporate
goals, and work toward their accomplishment.
b.Business integration
Information systems need to be integrated with the various company departments.
c.Security and risk
The importance of investing on, and having, technologies and systems that ensure the
protection of company users – one of the most valuable digital assets for the
organization!
d.Value generation
This one is also highly important! As previously mentioned, if the role of the CIO is so
significant, it is undoubtedly due to the support it provides toward the growth of the
company.
e.Manage company human resources
Encourage the development of internal IT profiles within the company so that they add
the greatest possible value to the organization, technology-wise.
f.Awareness of legal issues
The CIO should keep well in mind the regulations affecting information systems, so that
their implementation and development within the company complies with them.
Training for Corporate Candidates as well as Academic Candidates

o Corporate Training
o Professional Training
o Value Added Training
o Industrial visits
o Implant training
o Technical Workshop
o Techno Motivational Program
o Faculty Development Program
o Project knowledge and guidance for students
3.6.4 Operation department

The operations department of a company is responsible for smooth and profitable
production. If their operations department is running tightly, their company will
produce what it needs to produce when it needs to produce it — and without undue
stress or backtracking. The objectives of an operations department revolve around high-
quality effective operations. If their operation is fulfilling its objectives, their customers
will be happy, and their business will be profitable.
3.6.4.1 Keeping the Business Running Efficiently

A well run operations department does as much as it can with as little as it can, taking
no more time than necessary. Efficiency in operations requires effective systems that
ensure work will be performed well even when managers aren't on hand to
micromanage every detail. Operations managers plan and supervise, fielding
unanticipated situations and anticipating outcomes that arise logically from existing
groundwork and assumptions.
Their operations department should know how many products you can make
from the materials you have available and how much time this will take under ordinary
circumstances. Their operations manager should also be able to shift gears and find the
best possible replacements if the usual materials aren't available, and if the regular
technologies aren't functioning as well as they should. In a company providing services
rather than products, the operations department will strive to assure the smooth delivery
of services with a maximum efficiency and a minimum of disruptions.
3.6.4.2 Ensuring Overall Quality

Operations departments should aim to make the highest quality products possible
relative to the circumstances and the price their customers pay. Consistency is an
important element of quality, and it depends on a stable source of materials and a well
trained staff who know how to produce outcomes that meet specifications, and how to
adjust when available materials vary. Consistency also depends on systems to measure
and trace outcomes. If their products do not meet specifications, it's better to know that
before they're shipped and sold than to have to react to customer complaints. If a
substandard batch of product does reach their customers, you should have systems in
place to identify and recall other items from the same batch. Such systems may include
batch number identification codes and detailed logs documenting variables affecting
each batch you produce.
3.6.4.3 Timeliness in Delivery

Their operations department is responsible for making sure that customer orders
are filled on schedule. This responsibility covers managing production rhythms, and
also syncing manufacturing timelines with availability and delivery of materials needed
for production. The department may also need to communicate with customers to
clarify expectations. It's much better to deliver an order a few days late if their customer
knows when to expect it than to promise it at a given time and send it two days later
without an update about expected delivery.
3.6.4.4 Marketing department

The Marketing Department plays a vital role in promoting the business and
mission of an organization. It serves as the face of their company, coordinating and
producing all materials representing the business. It is the Marketing Department's job to
reach out to prospects, customers, investors and/or the community, while creating an
overarching image that represents their company in a positive light.

Depending on their company, the duties of the Marketing Department may include one or
more of the following:

 Defining and managing their brand. This involves defining who you are, what
you stand for, what you say about their self, what you do and how their company
acts. This, in turn, defines the experience you want their customers and partners to
have when they interact with you.
 Conducting campaign management for marketing initiatives. Marketing
proactively identifies the products and services to focus on over the course of their
sales cycle, and then produces materials and communications that get the word
out.
 Producing marketing and promotional materials. Their marketing department
should create the materials that describe and promote their core products and/or
services. They should be kept up-to-date as those products and services evolve.
 Creating content providing search engine optimization for their website. Their
website is often the first (and possibly the only) place people go for information .
Their marketing department will be responsible for keeping Web content current,
while also working to ensure their site comes up quickly when someone searches
for their type of business.
 Monitoring and managing social media. Marketing should contribute to,
manage and maintain their social media pages. It should also manage accounts and
carefully watch what’s being posted about you online.
 Producing internal communications. Their employees need to understand their
company, its values, its goals and its priorities. Marketing is often responsible for
employee communications through a newsletter and/or intranet.
 Serving as media liaison. When their company is cited in the media, a member of
the marketing department often acts as spokesperson for their company, or guides
executives in how to respond to media queries.
 Conducting customer and market research. Research helps you define target
markets and opportunities and helps you understand how their products and
services are perceived.
 Overseeing outside vendors and agencies. Marketing is typically responsible for
selecting and managing the agencies and vendors who produce marketing
materials and or/provide marketing support. These may include ad agencies, print
vendors, PR agencies or specialists, Web providers, etc.
3.7. SERVICES OF EMBUZZ

a.Web development
Despite conventional wisdom, the core part of website development and design is
not necessary for the coding process. Indeed, such technologies as HTML, CSS, and
JavaScript give the web they know its shape and define the way they interact with the
information. But what usually stays behind the scenes and, at the same time, remains the
crucial part of the website development life cycle are the stages of preliminary
information gathering, detailed planning, and post-launch maintenance.
They’ll take a look at how the general website development process may look like. The
overall number of development stages usually varies from five to eight, but every time
the whole picture stays pretty much the same
So, here are seven main steps of web development:
1) Information Gathering,
2) Planning,
3) Design,
4) Content Writing and Assembly,
5) Coding,
6) Testing, Review and Launch,
7) Maintenance.
Website Development Life Cycle

Step 1. Gathering Information: Purpose, Main Goals, and Target Audience
This stage, the stage of discovering and researching, determines how the subsequent steps
will look like. The most important task at this point is to get a clear understanding of your
future website purposes, the main goals you wish to get, and the target audience you want
to attract to your site. Such kind of a website development questionnaire helps to develop
the best strategy for further project management.
News portal differs from the entertainment websites, and online resources for
teenagers look different than sites for adults. Different types of websites provide visitors
with different functionality, which means that different technologies should be used
according to purposes. A well-described and detailed plan based on this pre-development
data can protect you from spending extra resources on solving the unexpected issues such
as design changing or adding the functionality that wasn’t initially planned.
Step 2. Planning: Sitemap and Wireframe Creation

At this stage of the website development cycle, the developer creates the data that
allows a customer to judge how the entire site will look like.
Based on the information that was gathered together in the previous phase, the sitemap is
created.
The sitemap should describe the relations between the main areas of your website.
Such representation could help understand how usable the final product will be. It can
show you the “relationship” between the different pages of a website, so you can judge
how easy it will be for the end-user to find the required information or service if he starts
from the main page. The main reason behind the sitemap creation is to build a user-
friendly and easy to navigate website.
The sitemap allows you to understand how the inner structure of a website looks
like but doesn’t describe the user interface. Sometimes, before you start to code or even
work on a design, there’s a necessity to get approval from a customer that everything
looks fine so you can begin the next phase of developing. In this case,
a wireframe or mock-up is created. A wireframe is a visual representation of the user
interface that you’re going to create. But it doesn’t contain any design elements such as
colors, logos, etc. It only describes the elements that will be added to the page and their
location. It’s artless and cheap in production sketch.
Step 3. Design: Page Layouts, Review, and Approval Cycle

During the design phase, your website takes shape. All the visual content, such as
images, photos, and videos is created at this step. Once again, all the info that was
gathered through the first phase is crucial. The customer and target audience must be kept
in mind while you work on a design.
The website layout is the result of a designer’s work. It can be a graphic sketch or

an actual graphic design. The primary function of the layout is to represent the
information structure, visualize the content, and demonstrate the basic functionality.
Layouts contain colors, logos, images and can give a general understanding of the future
product.
After that, the customer can review the layout and send you his feedback. If the
client is not sure about some aspects of your design, you should change the layout and
send it back to him. This cycle should be repeated until the customer is completely
satisfied.
Step 4. Content Writing and Assembly

Content writing and compiling usually overlaps with other stages of website
creation, and its role can’t be underestimated. At this step, it is necessary to put in
writing the very essence you’d like to communicate to the audience of your website and
add calls-to-action. Content writing also involves the creation of catching headlines, text
editing, writing new text, compiling the existing text, etc., which takes time and effort. As
a rule, the client undertakes to provide website content ready to migrate to the site. It is
better when all website content is provided before or during website coding.
Step 5. Coding
At this step, they can finally start creating the website itself. Graphic elements that
have been designed during the previous stages should be used to create an actual website.
Usually, the home page is created first, and then all sub-pages are added, according to the
website hierarchy that was previously created in the form of a sitemap. Frameworks and
CMS should be implemented to make sure that the server can handle the installation and
set-up smoothly. All static web page elements that were designed during the mock-up and
layout creation should be created and tested. Then, special features and interactivity
should be added. A deep understanding of every website development technology that
you’re going to use is crucial at this phase.
When they use CMS for site creation, you can also install CMS plugins at this
step if there’s a need. The other important step is SEO (Search Engine Optimization).
SEO is the optimization of website elements ( e.g., title, description, keyword) that can
help your site achieve higher rankings in the search engines. And, once again, valid code
is pretty important for SEO.
Step 6. Testing, Review, and Launch

Testing is probably the most routine part of a process. Every single link should be
tested to make sure that there are no broken ones among them. They should check every
form, every script, run a spell-checking software to find possible typos. Use code
validators to check if your code follows the current web standards. Valid code is
necessary.After check and re-check your website, it’s time to upload it to a server. An
FTP (File Transfer Protocol) software is used for that purpose. After you deployed the
files, you should run yet another, final test to be sure that all your files have been
installed correctly.
Step 7. Maintenance: Opinion Monitoring and Regular Updating

What’s important to remember is that a website is more of a service than a
product. It’s not enough to “deliver” a website to a user. They should also make sure that
everything works fine, and everybody is satisfied and always be prepared to make
changes in another case. The feedback system added to the site will allow you to detect
possible problems the end-users face. The highest priority task, in this case, is to fix the
problem as fast as you can. If they won’t, they may find one day that your users prefer to
use another website rather than put up with the inconvenience. The other important thing
is keeping your website up to date. If you use a CMS, regular updates will prevent you
from bugs and decrease security risks.
b. Product development
The product development process encompasses all steps needed to take a product from
concept to market availability. This includes identifying a market need, researching the
competitive landscape, conceptualizing a solution, developing a product roadmap,
building a minimum viable product, etc. ew product development is the process of
bringing an original product idea to market. Although it differs by industry, it can
essentially be broken down into five stages: ideation, research, planning, prototyping,
sourcing, and costing.
Here's how to develop your own original product idea and what to consider at each stage.
1. Ideation
Many aspiring entrepreneurs get stuck on ideation, often because they’re waiting for a
stroke of genius to reveal the perfect product they should sell. While building something
fundamentally "new" can be creatively fulfilling, many of the best ideas are the result of
iterating upon on an existing product.
2. Research
Validation research will also inevitably involve competitive analysis. They are visiting
their competitors’ website and signing up for their email list will allow you to understand
how they attract customers and make sales. Asking their own potential customers what
they like or dislike about your competitors will also be important in defining your own
competitive advantage.
The information compiled from doing product validation and market research will allow
you to gauge the demand for their product and also the level of competition that exists
before they start planning.
3. Planning
Since product development can quickly become complicated, it’s important to take the
time to plan before you begin to build theirprototype.
4.Prototyping
The goal of the prototyping phase during product development is to create a finished
product to use as a sample for mass production.

5. Sourcing
Once they have a product prototype you’re satisfied with, it is time to start gathering the
materials and securing the partners needed for production. This is also referred to
as building their supply chain: the vendors, activities, and resources that are needed to
create a product and get it into a customers’ hands.
c. App development
In short, a app development process consists of the following stages:

1. Choosing a partner – select a company to design and develop their app
Research, analysis, and selecting a company to cooperate on their product with.
Signing an Independent Contractor Agreement.
2. Product Discovery – define what they want to create, for who and why
Clarifying your app’s vision, defining your product’s goals & its final users.
Deciding which features are the most crucial in creating their MVP. Useful tools:
Product Canvas, Personas, Event Storming, Prioritization Chart.
3. UX / UI app design – determine how your app will work and look
Creating a User Journey Map, clickable wireframes, visual user interfaces, and
motion design (animations & screen transitions).
4. Project kick-off & setup – last preparations before the start of app development.
PO gets to know the development team and vice versa. Defining every role in the
team, agreement on rules, and next steps, as well as configuring tools. App
development with Quality Assurance
App production with Continuous Integration: plan, code, build, test (and repeat).
Ensuring Quality Assurance at every stage of app development with manual and
automated tests.
5. Preparation and publishing of the app on Google Play Store and Apple Store.
Releasing includes uploading assets required by laws & promotional materials,
beta testing, optimizing the product page/store presence, and everything your app
approval needs to go as smoothly as possible.
6. Post-development phase – app maintenance & further development
Detecting crashes, monitoring app’s statistics, product enhancement, and further
development. Their app stays attractive, adapts to changing market conditions and
users’ feedback.
3.8.CRM INVENTORY PRODUCT

CRM, a single platform with high performance Back office for Sale Pipeline and
Leads Management, Orders Processing, Shipments, Invoicing and Collections Management.
Integrated with Inventory Management real time and optionally can opt for online
eCommerce stores to have additional 24x7 sales front. This helps maintain prospects and
customers profile with their preferences such as pricing, payment and shipping options to
serve them better. Also helps with ability to create and view inventory data helps in sales
order processing. Smart lookups on customers, prospects and inventory enables quick
retrieval of data. Meet business goals by collaborating externally with customers and
internally with your staff. Ensuring a seamless flow of information across the entire
customer lifecycle allows yhey to work with them productively in every stage of sales.
Create and assign transaction linked tasks to staff and track progress through effective
communication, provision to share files, schedule meetings and send reminders- all as
part of task.
Also provide the sales managers with a complete view of opportunities in the pipeline.
Streamline lead to cash process, improve quote and order accuracy by doing margin
analysis, including automated tax and shipping-rate calculations, pricing and discounting
rules. Accelerate the order management process with online approval and workflow
management.
Industry SWOT Analysis

STRENGTH:
 Easy to target and reach more customer at a cheaper price.

 Campaigns can be easily customized and made more targeted as per our
business requirements.
 As the world is more dependent on the internet, it helps the business to
reach out and connect with the people on a larger scale.
 Saves a lot of money as compared to the traditional way of marketing as it
is cheaper and efficient.
 Being recognized as a brand has become much easier.
 The options are not confined to one or two, there are many options and
people can choose to switch from one to the other if plan a doesn’t work
and that does not cost a great loss of money.
 Promotion of small business is easy as it is cost effective.
 Entrepreneurs find it very useful as they do not need a huge budget for
this and it gives them huge platform to make a mark on the digital world.
 You do not require a large team to do digital marketing campaigns unlike
the traditional manner which in turn saves money, time and labour and
also increases the ROI.
WEAKNESS:
 A challenge to reach the population which is still not using the internet.
 High chances of failure of digital marketing campaigns because of
confusion due to the availability of many different marketing options.
 Keeping pace with new trends and technology.
 Need of deep understanding of changing human behavior and
requirements.
 If your brand or product is not justifying the users need, then the chance
of getting bad reviews in public is very high, which in turn might damage
the reputation.
 Damage control of bad reviews or complaints on social media or digital
platform is a huge task and can even lead to the closing of businesses.
 Data Analysis is still a very big concern and very few people are
professional in it as not many are able to understand what data actually
says.
OPPORTUNITY:
 More and More employment for the youth as this field is just growing and
number of professionals are less.
 Increase the reach of your brand, therefore, leading to direct profit.
 There are lot of ways through which owners earn money apart from their
primary business, Eg- giving space for ads on website, affiliate marketing
in e commerce etc.
 If the digital marketing comes everywhere in a full-fledged manner it will
help the country itself to become digital that means major chunk of our
population will start leading a life which will be smarter and faster.
 It will help our Indian Government Organizations to become digital.
 All the operation from railways, municipal organization etc. will become
faster and smoother.
 Storing of valuable and confidential data of the government organizations
will be easy and secured.
 The Dream of making “Digital India” can become true.
THREAT
 If it doesn’t work perfectly then chances of back fire is higher i.e. it might
damage the brand name.
 Due to ever changing trends of different marketing areas and ever
changing rules of search engine for optimizing the content, continuous
awareness is required, which is very difficult.
 Storage of data with full security is still a big question mark.
 Analyzing the data in a wrong way can lead to damaging results which is
found in a lot of companies.
 With the growth of this digital platform, customers have become more
vocal about their feelings and opinions, and with the availability of this
platform they have the power to damage as well as advocate for any
brand, which is a high risk for the marketers.
 Day by day it is engulfing all the traditional ways of marketing, which
ultimately might even lead to Television being left as the only source of
traditional marketing.
CHAPTER 3
SOCIAL ECONOMIC STUDY IN EMBUZZ
Marketing:
According to Philip Kotler defines marketing as "Satisfying needs and
wants through an exchange process The marketing principles can be
cleft down within 4 Ps of marketing
 Product:
Includes options, quality, design, features, packaging and other related services.
 Price:
Includes list price, marked price, discounts, shipping costs and competitors’
prices.
 Place:
Includes distribution channels, platforms, websites and other

online presences, physical locations, inventory, and delivery.
 Promotion :
Includes Branding, content marketing, advertising, search,

influencer relations, social media, PR and sales.
The marketing communication mix is the specific mix of

advertising, personal selling, sale promotion, public relation, and
direct marketing accompany uses to pursue its advertising
marketing objectives.
Advertising:
Any paid from of nonpersonal presentation and promotion of ideas

,goods, services by an identified sponsor.
Sales Promotion:
Short-term incentives to encourage the purchase or sale of a product or services
Personal selling:
Personal presentation by the firm’s sales force for the

purpose of making sales and building customer relationship
Public Relation:
Build good relationship with the company’s various

public by obtaining favorable publicity, building up a good
“corporate image “and handling or heading off unfavorable
rumors ,stories and events
Direct marketing:
Direct communications with carefully targeted

individual consumer to obtain an immediate response and
cultivate lasting customer relationship
Digital marketing:
Digital marketing is the marketing of products or services using

digital technologies, mainly on the Internet, but also including
mobile phones, display advertising, and any
other digital medium.
CHAPTER 4
ANALYSIS AND INTERPRETATION
Here a survey was taken based on the impact of digital marketing in the Madurai
area in electronics company ,
1)Type of business?
SERVICE MANUFACTU MERCHAD

RING ISE
N Valid 15 19 27
Missin 46 42 34
g
Mean 2.53 2.16 2.33
SERVICE
Frequenc Percent Valid Cumulative
y Percent Percent
MICRO 1 1.6 6.7 6.7
SMALL 7 11.5 46.7 53.3
MEDIU 5 8.2 33.3 86.7
M
LARGE 2 3.3 13.3 100.0
Total 15 24.6 100.0
Missing System 46 75.4
Total 61 100.0
Interpretation:
As per survey there are 15 service organizations out of total 61 respondents. Therefore
out of 15 service organizations 6.7% are micro , 46.7% are small scale , 33.3% are
Medium scale and 13.3% are Large scale in nature.
MANUFACTURING
y Percent Percent
Valid MICRO 1 1.6 5.3 5.3
SMALL 14 23.0 73.7 78.9
MEDIU 4 6.6 21.1 100.0
M
Total 19 31.1 100.0
Total 61 100.0
Interpretation:
As per survey there are 19 Manufacturing organizations out of total 61
respondents. Therefore out of 19 Manufacturing organizations 5.3% are
micro ,73.7% are small scale , 21.1% are Medium scale in nature.
MERCHADISE/TRADER
y Percent Percent
Valid MICRO 3 4.9 11.1 11.1
SMALL 13 21.3 48.1 59.3
MEDIU 10 16.4 37.0 96.3
M
LARGE 1 1.6 3.7 100.0
Total 27 44.3 100.0
Total 61 100.0
Interpretation:
 As per survey there are 27 Merchandise/Trader organizations out of total
61 respondents. Therefore out of Merchandise/Trader organizations
11.1% are micro 48.1% are small scale,37% are Medium scale ,3.7% are
larger in scale in nature.
2)How Much annual budget EMBUZZ and other related companies is
spending On Marketing?
N Valid 61
Missing 0
Mean 2.67
Minimum 1
Maximum 5
BUDGET
Cumulative
Frequenc Percent Valid Percent
y Percent
Valid <10000 8 13.1 13.1 13.1
10000-50000 29 47.5 47.5 60.7
51000-1lakh 4 6.6 6.6 67.2
1lakh-5lakh 15 24.6 24.6 91.8
6lakh- 5 8.2 8.2 100.0
25lakh
Total 61 100.0 100.0
From the above graph, out of 61 respondent 47,5% spends their annual marketing budget
within range of 10000- 50000,similarly 24.6% spend in a range of 1lakh-5 lakh,13.1%
spend in range of less than 10000,6.6% spend in range 51000-1lakh, finally 8.2% of the
companies spend in a range of 6lakh-25 lakh
Interpretation
Therefore it can be observed that majority of companies including EMBUZZ have
marketing budget in the range 10k-50k.
3)Rank the following marketing actives according to your preference level
considering your annual Marketing Budget
Marketing activities 1 2 3 4 5 6 7 Total Rank

Advertising 13 16 11 8 1 2 10 291 2
Sale Promotion 16 15 11 3 6 7 3 304 1
Personal Selling 11 6 6 8 12 6 12 235 5
Direct Marketing 8 9 13 14 6 10 1 270 3

Public Relation 1 9 13 13 12 9 4 236 4
Publicity 2 10 7 8 13 16 5 217 6
Digital Marketing 10 4 4 7 5 3 28 191 7
100%
90%
80%
70%
Digital Marketing Publicity
60%
Public Relation Direct Marketing Personal Selling Sale Promotion
50%
Advertising
40%
30%
20%
10%
0%
As per respondents surveyed the 1st preferred Marketing activities is sale promotion, 2nd
preferred is advertising, 3rd preferred is Direct Marketing 4th preferred is public relation ,
5th preferred is Personal Selling , 6th preferred is Publicity 7th preferred is Digital
marketing.
Interpretation
From the survey we get to know sale promotion is highly preferred method and digital
marketing less preferred marketing promotion method. This indicates that more
awareness has to be created about digital marketing and its services along with its
benefits.
4)Do you have Website?
Website
Cumulative
Percent
Frequenc Percent Valid
y Percent
Valid Yes 35 57.4 57.4 57.4
No 26 42.6 42.6 100.0
Total 61 100.0 100.0
Interpretation
According to the survey respondents surveyed 57.4% having the website and 42.6% does
have the website.
5)Are you aware of Digital / Online / Internet marketing?
N Valid 61
Missing 0
Mean 1.11
Awareness
Cumulative
Percent
y Percent
Valid Yes 54 88.5 88.5 88.5
No 7 11.5 11.5 100.0
Total 61 100.0 100.0
Interpretation
According to the respondents surveyed 88.5% are aware of Digital Marketing and 11.5%
are not aware of Digital Marketing.
6)Is your company currently spending any budget on Digital marketing
Activity?
N Valid 54
Missing 7
Mean 1.52
Cumulative
Percent
y Percent
Valid YES 26 42.6 48.1 48.1
NO 28 45.9 51.9 100.0
Total 54 88.5 100.0
Total 61 100.0
Interpretation
According to the survey 54 out of 61 Digital Marketing Aware respondents surveyed
48.1% are currently spending their budget on Digital Marketing activities and 51.9% are
not currently not spending their Budget on Digital Marketing activities.
7)Since how long is your company undertaking digital marketing activities?
N Valid 26
Missing 35
Mean 2.69
Cumulative
Percent
y Percent
Valid <6months 9 14.8 34.6 34.6
6-12months2 3.3 7.7 42.3
1-2Year 3 4.9 11.5 53.8
>2Year 12 19.7 46.2 100.0
Total 26 42.6 100.0
Total 61 100.0
Interpretation
According to the survey out of the 54 respondents who are aware about Digital Marketing
,26 companies are spending on Digital Marketing activities. Out of these 26 companies
34.6% are spending since from less than 6 months,11.5% are spending since from 1-2
year,7.7%are spending since from 6-12 months,46.2% spending since from more than 2
year
8)How do you currently manage your digital marketing activities?
N Valid 26
Missing 35
Mean 1.23
Cumulative
Percent
y Percent
Valid In house team 20 32.8 76.9 76.9
External 6 9.8 23.1 100.0
agency
Total 26 42.6 100.0
Total 61 100.0
Interpretation
According to the survey out of 26 respondents surveyed 76.9% Manage their DM actives
by own house Team,23.1% through External agency.
9)Rank your main objective for adopting digital marketing?
1 2 3 4 5 6 7 Total Rank
Increase visibility and brand 15 3 3 1 1 1 2 149 1
awareness
Customer Engagement 3 9 4 3 6 0 1 126 2
Measurable Result 1 2 5 3 4 7 4 86 6
Social/Business networking 4 5 2 9 2 2 2 116 3
Higher ROI 1 1 1 1 5 9 8
63 7
Drive Sale 1 3 8 3 2 6 3 98 4
Competitive Advantage 1 3 3 6 6 1 6 90 5
100% Competitive Advantage Drive Sale

90% Higher ROI
80%
70% Social/Business networking
60% Measurable Result
50%
40%
Customer Engagement
30%
20%
10%
0%
Increase visibility and brand awareness
As per respondents surveyed the 1st preferred objective is Increase visibility and brand
awareness , 2nd preferred is Customer Engagement , 3rd preferred is Social/Business
networking 4th preferred is Drive Sale , 5th preferred is Competitive Advantage , 6th
preferred is Measurable Result 7 th preferred is Higher ROI are the objectives for doing
digital marketing
Interpretation
From the survey we get to know Increase visibility and brand awareness customer
engagement are the two most important objectives for doing digital marketing.
10) To meet the above objective would you prefer to spend your marketing
budget on digital marketing compared to TV, print, Radio, Outdoors?
N Valid 26
Missing 35
Mean 1.96
Cumulative
Frequenc Percent Valid Percent
y Percent
Valid Highly Agree 13 21.3 50.0 50.0
Agree 6 9.8 23.1 73.1
Neutral 3 4.9 11.5 84.6
Disagree 3 4.9 11.5 96.2
Highly 1 1.6 3.8 100.0
Disagree
Total 26 42.6 100.0
Total 61 100.0
Interpretation
According to the survey 26 respondents surveyed 50% Highly agree to prefer to spend
their marketing budget On DM,23.1%agree,11.5%neautral,11.5% Disagree,3.8% Highly
Disagree compared to TV,Print,Radio,Outdoors.
11) What is your purpose of using below digital marketing Services for
your company?
Create
awareness
Lead Both
Generation Equally
Website 4 3 16
SearchEngineOptimiza 7 4 15
tion
SearchEngineMarketi 6 4 14
ng
SocialMediaOptimizati 9 1 15
on
SocialMediaMarketing 7 2 16
OnlineReputationMan 6 1 15
agement
According to the survey out of the 26 respondent companies
a) Website: 4 companies preferred Website to create awareness,3 companies
for the lead generation and 16 preferred for the both reasons equally
b) SEO: 7 companies preferred SEO to create awareness,4companies for the
lead generation and 15 preferred for the both reasons equally
c) SEM: 6 companies preferred SEM to create awareness,4 companies for the
d) SMO: 9companies preferred SMO to create awareness,1 companies for the
e) SMM: 7 companies preferred SMM to create awareness,2 companies for
the lead generation and 16 preferred for the both reasons equally
f)ORM: 4 companies preferred ORM to create awareness,3 companies for the
Interpretation
From the survey we get to know that companies are using Digital Marketing services to
create both Create awareness and lead Generation.
12) Which services you plan to use as a part of digital marketing strategy
in 2019?
High 2 3 4 5 Least
Services Preference Preference
Count Count Count Count Count Count
Website 11 9 0 3 2 1
SEO 11 10 3 0 2 0
SEM 0 3 13 5 4 1
SMO 2 1 10 8 3 2
SMM 0 1 1 7 14 3
ORM 3 0 0 3 1 19
According to the survey

a) about 20 respondents highly preferred to have Website &3 Companies
Least preferred for the same
b) about 21 respondents highly preferred to have SEO &2 Companies Least
preferred for the same
c) about 3 respondents highly preferred to have SEM &5 Companies Least
d) about 3respondents highly preferred to have SMO&5 Companies Least
e) about 1respondents highly preferred to have SMM &18 Companies Least
f) about 3 respondents highly preferred to have ORM&20Companies Least
Interpretation
It can be observed that there is highest preference for the website and SEO Services
as a part of digital marketing strategy in 2020.
13) Rate your Satisfaction level about the digital marketing services in
recent Days/Month/Year?
Cumulative
Percent
y Percent
Valid Highly 8 13.1 30.8 30.8
Satisfied
Satisfied 12 19.7 46.2 76.9
Moderate 5 8.2 19.2 96.2
Dissatisfied 1 1.6 3.8 100.0
Total 26 42.6 100.0
Total 61 100.0
Interpretation
According to the 26 respondents surveyed are 30.8%Highly satisfied, 46.2% are
satisfied,19.2% are moderate,3.8% are dissatisfied with DM Services in Recent
days/month/year
14) Which are the Following Digital Marketing Services you are currently
using to promote your company product?
Digital Marketing 1 2 3 4 5 6 Total Rank

Services
Website 11 9 0 3 2 1 125 1
SEO 11 10 3 0 2 0 132 2
SEM 0 3 13 5 4 1 91 3
SMO 2 1 10 8 3 2 89 4
SMM 0 1 1 7 14 3 61 5
ORM 3 0 0 3 1 19 48 6
100%
90%
80%
70% ORM SMM SMO SEM SEO
60% Website
50%
40%
30%
20%
10%
0%
As per respondents surveyed the 1st preferred is website, 2nd preferred is SEO, 3rd
preferred is SEM,4th preferred is SMO, 5th preferred is SMM ,6th preferred is ORM are
Digital Marketing Services companies are currently using to promote your company
product
Interpretation
From the survey we get to know website and SEO is the high preferred d Digital
Marketing Service companies are currently using to promote your company product
15) Mark the Reasons for not undertaking digital marketing activities?
Reasons Yes Count Percentage

We don ’t consider DM is effective tool to 16 61.53
our service
We have budget constraints 8 30.76
No Internal Resource 3 11.53
Looking for vendor 5 19.23
Confused about Measuring ROi 2 7.69
Can’t trust external agency 0 0
Not aware of Dm 5 19.23
Others Reasons 6 23.03
According to the survey 35 respondents out of total 61 respondents remaining who are
aware but do not prefer to spend on Digital Marketing Services, The reasons for not
undertaking digital marketing activities with percentage 61.53% don’t consider digital
marketing is effective tool to their service,30.76% have budget constraints ,11.53% the
opened about lack internal Resouce,19.23% are looking for good digital marketing
vendor who can deliver result oriented programs,7.69% They are confused about
measuring ROI,19.23% are not aware of ‘Digital Marketing Concept ’and 23.03% having
other reasons like they are tie up with the Tata, Zindal etc
Interpretation
Form the survey we get to know that Most of companies they don ’t consider Digital is
effective tool for there service, as this is a new concept all these companies are still
depends on traditional marketing
16) Which Form of the following helps you to update your knowledge
about digital marketing services? (Rank them according to your
preference 1-7)
High 2 3 4 5 6 Least
Preference Count Count Count Count Count Preference
Count Count
Blogs 6 5 5 10 6 10 19
Forus 0 3 3 5 14 22 14
SocialNetworks 30 11 3 3 7 3 4
NewsWebsite 6 13 16 6 11 6 3
EmailNewsletter 5 7 9 17 10 6 7
TradeOrganizati 3 10 12 16 7 6 7
on
BookNewspaper 11 11 14 4 6 7 8
Magzi ne
Interpretation
According to the respondents surveyed 6 respondents give high preference to blogs,30 for
social network,6 for news website,5 for email newsletter,3for trade organization,11 for
book/newspaper/magazine to update their knowledge about digital marketing service.
According to the respondents surveyed 19 respondents give Least preference to blogs,14
for forums,4 for social networks,3for news website,7 for email newsletter,7for trade
organization,8 for book/newspaper/magazine to update their knowledge about digital
marketing service.
Interpretation
From the survey we get know that most of them prefer to use to update their knowledge
regarding Digital marketing through Blogs and Social Networks.
17) Which are the key factors that would be important for selecting an
external agency for managing your digital marketing activities?
Cost of campaign 23
Range of service 32
Reference from friend 10
Agency’s client portfolio/ 36
reputation
Availability of resource 23
Agency’s market share 14
According survey of 36 respondents stated the key factor as agency client

portfolio/reputation,32 for range of services,10 from reference from friend/colleague,23
for cost comapaign,23 for availability of resource,14 for Agency’s market share.
Interpretation
According to our survey companies before choosing an agency for doing their Digital
marketing activities most of them consider Range of service and Agency’s client
portfolio reputation factor.
18) Express your opinions on the following statements
Statements 5(Strongly 4(Agree) 3(Moderate) 2(Disagree) 1(Strongly
agree) disagree)
Digital Marketing is Flexible. 4 7 7 14 24
Reach of Digital Marketing is 3 5 5 16 27
fast
Reach of Digital marketing at 4 4 5 18 25
larger scale
Digital Marketing is an 4 4 6 17 25
effective measure to promote
a business
According to the respondents surveyed the opinion about digital marketing is flexible
with strongly agree of 4 responded, agree with 7 responded, moderate with 7 responded,
disagree with 14 responded, Strongly disagree with 24 responded
According to the respondents surveyed the opinion about Reach of digital marketing is
fast with strongly agree of 3 responded, agree with 5 responded, moderate with 5
responded, disagree with 16 responded, Strongly disagree with 27responded.
According to the respondents surveyed the opinion about Reach of digital marketing at
larger scale with strongly agree of 4 responded, agree with 4responded, moderate with 5
responded, disagree with 18 responded, Strongly disagree with 25 responded
According to the respondents surveyed the opinion about digital marketing is effective
measure to promote business with strongly agree of 4 responded, agree with 4 responded,
moderate with 6 responded, disagree with 17 responded, Strongly disagree with 25
responded
Interpretation
Form the survey we get know that most of them feel that digital marketing is not flexible
,fast and does not help to reach lager customer, it is not best way to promote their
business.
19) Express your opinions on the following statements
Statements 4(Strongly 3(Agree) 2(Disagree) 1(Strongly

agree) disagree)
If I use Digital Marketing for my business it 10 19 15 12
will be difficult to measure ROI for my
business
Digital marketing does not give expected 12 21 17 6
result
Digital marketing is a tough task 12 23 16 5
Digital marketing is not trust worthy 18 22 11 5
Digital marketing is expensive 10 18 20 8
According to the respondents surveyed the opinion about it will be difficult to measure
ROI for my business with strongly agree of 10 responded, agree with 19 responded,,
disagree with 15 responded, Strongly disagree with 12 responded
According to the respondents surveyed the opinion about digital marketing does not give
expected result with strongly agree of 12responded, agree with 21 responded, disagree
with 17 responded, strongly disagree with 6responded
According to the respondents surveyed the opinion about digital marketing is tough task
with strongly agree of 12 responded, agree with 23 responded,, disagree with 16
responded, Strongly disagree with 5 responded.
According to the respondents surveyed the opinion about Digital marketing is not trust
worthy with strongly agree of 18 responded, agree with 22responded,, disagree with 11
responded, Strongly disagree with 5 responded
According to the respondents surveyed the opinion about Digital marketing is expensive
with strongly agree of 10 responded, agree with 18 responded,, disagree with 20
responded, Strongly disagree with 8 responded
Interpretation
Form the survey we get know that most of them feel that they don’t find any difficulties
in measuring digital marketing if they use digital marketing, they are agree that it does
not give expected result , it is a tough task and they don’t feel that its expensive
FINDINGS AND SUGGESTION
FINDINGS
 Majority of companies in Madurai region have marketing budget in the

range 10k-50k.
 sale promotion is highly preferred method and digital marketing less
preferred marketing promotion method. This indicates that more
awareness has to be created about digital marketing and its services
along with its benefits.
 57.4% having the website and 42.6% does have the website.
 According to the survey 54 out of 61 Digital Marketing Aware
respondents surveyed 48.1% are currently spending their budget on
Digital Marketing activities and 51.9% are not currently not spending
their Budget on Digital Marketing activities
 According to the survey out of the 54 respondents who are aware about
Digital Marketing ,26 companies are spending on Digital Marketing
activities. Out of these 26 companies 34.6% are spending since from less
than 6 months,11.5% are spending since from 1-2 year,7.7%are
spending since from 6-12 months,46.2% spending since from more than
2 year
 According to the survey out of 26 respondents surveyed 76.9% Manage
their DM actives by own house Team,23.1% through External agency.
 From the survey we get to know Increase visibility and brand awareness
customer engagement are the two most important objectives for doing
digital marketing.
 According to the survey26 respondents surveyed 50% Highly agree to
prefer to spend their marketing budget On
DM,23.1%agree,11.5%neautral,11.5% Disagree,3.8% Highly Disagree
compared to TV,Print, Radio, Outdoors.
 From the survey we get to know that companies are using Digital
Marketing services to create both Create awareness and lead Generation.
 It can be observed that there is highest preference for the website and
SEO Services as a part of digital marketing strategy in 2019.
 According to the 26 respondents surveyed are 30.8%Highly satisfied,
46.2% are satisfied,19.2% are moderate,3.8% are dissatisfied with DM
Services in Recent days/month/year
 From the survey we get to know website and SEOis the high preferred d
Digital Marketing Service companies are currently using to promote
your company product
 Form the survey we get to know that Most of companies they don ’t
consider
Digital is effective tool for their service, as this is a new concept all these
companies are still depends on traditional marketing
 From the survey we get know that most of them prefer to use to update
their knowledge regarding Digital marketing trough Blogs and Social
Network
 According to our survey companies before choosing an agency for doing
their Digital marketing activities most of them consider Range of service
and Agency’s client portfolio reputation factor.
 Form the survey we get know that most of them feel that they don’t find
any difficulties in measuring digital marketing if they use digital
marketing, they are agree that it does not give expected result , it is a
tough task and they don’t feel that its expensive
 Form the survey we get know that most of them feel that digital
marketing is not flexible, fast and does not help to reach lager customer,
it is not best way to promote their business.
Pointedly in EMBUZZ
 The level of advertisement can be increased

 The current year turnover ratio decreases when compared to previous
years
 The inventory of the firm in the first year has been sold very slow. And
there is an increase in the movement of the inventories but it slightly
decreased in the last year. This may be a sign not good to the firm.
 Gross profit and net profits are decreased during the period of study,
which indicates that firm’s inefficient management in production also a
pandemic condition
SUGGESTIONS
While doing the survey in the industrial area, retail store, electronic showrooms to find out
awareness level of digital marketing services in Madurai city especially in EMBUZZ. I observed
That Digital Marketing is growing well .But the company can improve in some areas according to
us like
 On the basis of survey we can say that 11.5% are not aware of digital marketing and
88.5% are aware about digital marketing but only 48.1%are ready to invest budget on
digital marketing and remaining are not ready to spend any budget on digital marketing so
company should advertise its services in the newspaper like leaflets ,social media ,tools
which is a cost effect and also help to connect all the people easily.
 Blogs are the best way to reach the clients because people have preferred to see in media
to update their knowledge about digital marketing.
 The company should try to provide services within the range of 10k-50k by considering
objective
 Increase visibility and brand awareness, customer engagement ,social networking
factor in your service.
 Include all the services which full fill the need of both create awareness and lead
generation
 Website and SEO are two most preferred services by the clients in that company can
provide different range of services.
 Company can target clients who are dissatisfied towards their current digital marketing
services provider.
 We observe that around 30.76% having budget constraints so service cost should be
moderate.
 Provide the services in such a way that which help them to promote their business, to
reach larger scale, easy to use, so that clients should satisfied about digital marketing
service.
CONCLUSION
Through the study we come to know that Digital Marketing is an emerging area especially in these
days of instant result. According to the result revealed from the study , we can say that most of the
people are expecting the new way of doing digital marketing as compared to traditional
marketing . From all the respondents most of the people are aware of digital marketing services
and some of are using most of the services ,most of the respondents disagree that digital marketing
is expensive but agree it is flexible ,tough task , and it is not a trust worthy. According to study
most of the respondents are doing search engine optimization activity and they are using social
network to update the knowledge on digital marketing activities and there less scope for Digital
marketing we observed through survey.
REFERENCES
[1] S. Atshaya, S. J. I. J. o. N. R. i. M. M. Rungta, and Economics, "Digital Marketing vs. Internet

Marketing: A Detailed Study," vol. 3, no. 1, pp. 29-33, 2016.
[2] A. Yasmin, S. Tasneem, K. J. I. J. o. M. S. Fatema, and B. Administration, "Effectiveness of digital
marketing in the challenging age: An empirical study," vol. 1, no. 5, pp. 69-80, 2015.
[3] R. Dahiya and G. J. J. o. G. Marketing, "A research paper on digital marketing communication and
consumer buying decision process: an empirical study in the Indian passenger car market," vol. 31,
no. 2, pp. 73-95, 2018.
[4] J. Romero Leguina, Á. Cuevas Rumín, and R. J. E. Cuevas Rumín, "Digital Marketing Attribution:
Understanding the User Path," vol. 9, no. 11, p. 1822, 2020.
[5] L. Kirmond, "Localization Strategy for Business-to-Business Digital Marketing with a Focus on
Industrial Metrology," in Digital and Social Media Marketing: Springer, 2020, pp. 293-297.
ANNEXURE
BASIC INFORMATION
 Company Name………………………………………………………………………….
 Name………………………………………………………………………......................
 Designation……………………………………………………………………………....
 Mobile No……………………………………………………………………………….
 Email id…………………………………………………………………………………….
 Address…………………………………………………………………………………..
 Product……………………………………………………………………………………
1) Type of Business?
Industry Type Micro(1) Small(2) Medium(3) Large(4)

Service (a)
Manufacturing(b)
Merchandise/Trader(
c)
2) How much annual budget company is spending on marketing…………….
3) Rank the following marketing activities according to your preference level

considering your annual Marketing Budget (1 to 7)
1-High Preferred 7-Low Preferred
Marketing Activity Rank

Advertising(TV Ads, Radio, Brochures, Billboards,
Hoardings)
Sale Promotion(Discounts, Offers, Coupons)
Personal Selling(Door to Door)
Direct Marketing(Catalogues Through Email)
Public Relation(Events, Sponsorships)
Publicity(Press Release, Article Submission)
Digital Marketing(Website,SEO,SEM,SMM,SMO,ORM)
4) Do you have a Website?
a) Yes [] b) No [ ]
If ‘Yes’ Please mention your website URL…………………………………………
5) Are you aware of Digital / Online / Internet marketing?
a) Yes [] b) No [ ]
6) Is your company currently spending any budget on Digital marketing Activity?
a) Yes [] b) No [ ]
If ‘Yes’ go to Question no ‘7’
If ‘No’ go to Question no ‘15’
7) Since how long is your company undertaking digital marketing activities?
a. <6Months
b. 6-12 Months
c. 1-2 Year
d. >2 Year
8) How do you currently manage your digital marketing activities?

 In House Team
 External Agency(Outsource)
 I am looking for an agency
9) Rank your main objective for adopting digital marketing?
1-Most Important 7-Less important
Increase visibility & Brand awareness

Customer Engagement
Measurable Result
Social/Business Networking
Higher ROI
Drive Sale
Competitive Advantage
10)To meet the above objective would you prefer to spend your marketing budget on
digital marketing compared to TV, print, Radio, Outdoors?
a. Highly Agree [ ]
b. Agree [ ]
c. Neutral [ ]
d. Disagree [ ]
e. Highly Disagree [ ]
11)What is your purpose of using below digital marketing Services for your company?
Services Creates Awareness Lead Generation Both equally

Website
Search Engine Optimization SEO
Search engine marketing( SEM)
Social media optimization (SMO)
Social media marketing (SMM)
Online Reputation Management
(ORM)
12)Which services you plan to use as a part of digital marketing strategy in 2019?
1-High Preference 7-Least Preference

marketing strategy Rank
Website
SEO
SEM
SMO
SMM
ORM
13)Rate your Satisfaction level about the digital marketing services in recent
Days/Month/Year?
 Highly satisfied []
 Satisfied [ ]
 Moderate [ ]
 Dissatisfied[ ]
 Highly dissatisfied []
14)Which are the Following Digital Marketing Services you are currently using to
promote your company product?
 Website (Static, Dynamic, Ecommerce) []
 SEO (Ranking a website in organic way) []
 SEM (Pay Per Click , Google Ads) []
 SMO (Facebook ,Twitter,Instagram, YouTube) []
 SMM (Advertisement on Social Media ) [ ]
 ORM (Reviews & Ratings management) [ ]
 Nothing Specific, But Interested []
15)Mark the Reasons for not undertaking digital marketing activities?
 We don’t consider digital marketing is effective tool to our service [ ]
 We have budget constraints [ ]
 We don’t have enough Internal sources [ ]
 We are looking for good digital marketing vendor who can deliver result oriented
programs [ ]
 We are confused about measuring ROI [ ]
 Can’t Trust External agency [ ]
 We are not aware of ‘Digital Marketing Concept’. [ ]
 Other reason……………………..
16)Which Form of the following helps you to update your knowledge about digital
marketing services? (Rank them according to your preference 1-7)
1- Highly preferred 7- Least preferred
Media / source Rank

Blogs
Forum
Social Networks
News Websites
Email newsletters
Trade Organizations
Book , newspaper
,magazine
17)Which are the key factors that would be important for selecting an
external agency for managing your digital marketing activities?
 Cost of campaign [ ]
 Range of services [ ]
 Reference from colleague/friend [ ]
 Agency’s client portfolio/market reputation [ ]
 Availability of Resource [ ]
 Agency’s market share [ ]
18)Express your opinions on the following statements
Statements 5(Strongly 4(Agree) 3(Moderate) 2(Disagree) 1(Strongly
agree) disagree)
Digital Marketing is Flexible.
Reach of Digital Marketing is
fast
Reach of Digital marketing at
larger scale
Digital Marketing is an
effective
measure to promote a
business
19)Express your opinions on the following statements
Statements 4(Strongly 3(Agree) 2(Disagree) 1(Strongly

agree) disagree)
If I use Digital Marketing for my
business it will be difficult to

measure ROI for my business
Digital marketing does not give
expected result
Digital marketing is a tough task
Digital marketing is not trust
worthy
Digital marketing is expensive

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ANALYSIS OF THE MARKETING STRATEGIES BY EMBUZZ AND

IMPACT OF THE DIGITAL MARKETING IN MADURAI

Importance of Digital Marketing

 Reaches People Where They Spend Their Time & Money

Scope of Digital Marketing in Online Business:

 Become a Professional Blogger:

Elements of digital marketing

SEO(Search Engine Optimization):

What goes into SEO?

BENEFITS OF THE SEARCH ENGINE

Search engine marketing (SEM)

Why Is SEM Important?

Social media optimization (SMO)

Why Is SMO Important

Social Media Marketing (SMM)

 Establishing a social media presence on major platforms

Social media marketing is perceived as a more targeted type of advertising and is

Online reputation management (ORM)

The purpose of online reputation management is to create balance, counteract misleading

Online Reputation Management (ORM) is a very important part of the image

Digital Marketing Scenario worldwide

4. Augmented and Virtual Reality Marketing

5. Live Videos - More Stories

7. Engagement-Based Email Marketing

8. Rich Lead Profiling

9. Browser Push Notifications

10. Content Personalization

GOVERNMENT EXEMPTION FOR DIGITAL MARKETING BUSINESS TO

 In order to increase the participation of foreign players in the e-commerce field,

TOP 5 DIGITAL MARKETING EXPERTS OVER WORLDWIDE

5 BEST DIGITAL MARKETING PROFESSIONAL IN INDIA

Top Digital Marketing Companies in the World

Top 5 Best Digital Marketing Companies in India 2019

1.2 BACKGROUND OF THE STUDY

1.3 RESEARCH OBJECTIVES

1.4 SCOPE OF THE STUDY

1. Selection of the topic

2. Framing the objectives

3. Preparing questionnaires based on objectives

5. Analyzing the data.

6. Giving recommendations based on findings.

Sources of data Primary Data:

In my project the data is collected through administering Questionnaire to the

Data Collection Method:

Data Collection Instrument

For the collection of data we have used structured questionnaires .

 High economic costs

 Lack of regulation, standards and forms of certifications

 Marketing Automation make sure your customers are approached as and

Three ways to implement Marketing Automation,

Change the communication Channels

3.2. INDUSTRY PROFILE

Figure 2 company logo

3.3 COMPANY PROFILE

Name of the company : Embuzz Technologies Private Limited

Nature of ownership : Private

Year of establishment : 29 May 2014

Last reported AGM date : 30 September, 2019

TAN No : CMBT 03394G