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  • The Beer Industry in The Netherlands

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    The beer industry in the Netherlands has a long history. Heineken and Grolsch are the most famous breweries that are exported globally. The Netherlands exports around 50% of its beer production, which totals over 1 billion liters annually. Heineken is the largest and most popular brewery in the Netherlands, followed by Grolsch and Amstel. Heineken was founded in 1864 and has since expanded to over 165 breweries in more than 70 countries, producing over 188 million hectoliters of beer annually.

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    The beer industry in the Netherlands has a long history. Heineken and Grolsch are the most famous breweries that are exported globally. The Netherlands exports around 50% of its beer production, which totals over 1 billion liters annually. Heineken is the largest and most popular brewery in the Netherlands, followed by Grolsch and Amstel. Heineken was founded in 1864 and has since expanded to over 165 breweries in more than 70 countries, producing over 188 million hectoliters of beer annually.

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    33 views2 pages

    The Beer Industry in The Netherlands

    Uploaded by

    AliceLe
    The beer industry in the Netherlands has a long history. Heineken and Grolsch are the most famous breweries that are exported globally. The Netherlands exports around 50% of its beer production, which totals over 1 billion liters annually. Heineken is the largest and most popular brewery in the Netherlands, followed by Grolsch and Amstel. Heineken was founded in 1864 and has since expanded to over 165 breweries in more than 70 countries, producing over 188 million hectoliters of beer annually.

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    The Beer Industry in the Netherlands

    The Netherlands is traditionally a strong beer country. From the Middle Ages until now,
    Amsterdam people have always loved the golden grain juice. In fact, in Holland they drank beer
    like water. So Netherlands is well known for the pale lager.
    The most famous breweries are Heineken and Grolsch, which are exported globally. Grolsch is
    the leading import lager in the United Kingdom. Heineken is the world’s third-largest brewer of
    beer. Its aggressive marketing strategy affects all of Amsterdam’s local beer brewers. Other
    famous Dutch beer brands are Amstel, Dommelsch, Grolsch, Brand, Bavaria and Hertog Jan. In
    more recent years brands lke Jupiler are becoming more popular. Like this, while pale lager makes
    up the majority of beer production and consumption in the Netherlands, most Dutch brewers also
    brew specials. The most common is 'witbier' (white beer).
    The Netherlands exports the largest proportion of beer of any country in the world –
    approximately 50% of production, according to The Brewers of Europe. In 2004, almost 1,300
    million litres were exported out of a total production of 2,300 million litres.

    The Market Share of Beer in the Netherlands

    As you can see in the table, Heineken is the most popular and the biggest beer company in the
    Netherlands. The next biggest one is Grolsch, the next one is Amstel. But Amstel is merged to
    Heineken in 1968.
    Heineken

    Heineken is one of the most popular brewing company in the Netherlands, founded in 1964 by
    Gerad Adriaan Heineken in Amsterdam. Heineken develop rapidly compare to other brewing
    companies. In 2017, Heineken owns over 165 breweries in more than 70 countries. It produces
    250 international, regional, local and specialty beers and ciders and employs approximately 73,000
    people. Also the scale of annual beer production is really enormous comparing to competitive
    companies of Heineken. Heineken produce the beer annually 188.3 million hectoliters in 2015. As
    we can see above, Heineken N.V. is the best brewing company in Europe and the largest brewing
    company in the world. Dutch breweries of Heineken are located in Zoeterwoude, s-Hertogenbosch
    and Wijlre. The original brewery in Amsterdam, closed in 1988, is preserved as a museum
    called Heineken Experience. This museum became one of the popular tourist attractions.

    History & Development


    1800s
    The Heineken company was founded in 1864. Gerard Adriaan Heineken is the founder of this
    company when he was 22-year-old. First, Gerard Adriaan Heineken bought the Haystack brewery
    in Amsterdam. In 1873, they change their name to Heineken’s Bierbrouweiji Maatschappij(HBM),
    and opened a new brewery in Rotterdam in 1874.
    1900s
    The founder's son, Henry Pierre Heineken, managed the company from 1917 to 1940, and
    continued involvement with the company until 1951. At that period, Heineken imports first beer
    into Africa. Like this, after World War 1, he try to focus more on export their productions. Then,
    he made a result that the Heineken shipment landed in New York. When Henry Pierre’s son,
    Alfred Henry worked at the company, the most focusing point was increasing their stock price by
    purchasing competing breweries and closing them down. In 1968, Heineken merged with its
    biggest competitor, Amstel in Netherlands. Also, Heineken acquires a majority stake in the Dreher
    Group. Then, he opens a new Dutch brewery in Zoeterwoude, the largest modern brewery in all
    Europe at the time. Through this process, Heineken became one of the largest brewery in the
    world.
    2000s
    In 2001, the former Amsterdam brewery on the Stadhouderskade is converted to a Heineken
    museum(Heineken Experience). With the part acquisition of Scottish and Newcastle in 2007
    Heineken became the third largest brewer. Since the merger between Anheuser-Busch
    InBev and SABMiller in October 2016, Heineken has been the second largest brewer in the world.

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