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  • H&M Research

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    Grace Adebayo
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    The United Kingdom was H&M's first market outside of Scandinavia when it opened its first UK store in 1976. By 2006, the UK had become H&M's second largest market after Sweden. As of 2011, H&M had 199 stores in the UK that generated sales of SEK 8,392 million in 2010, and the company also offered online shopping to UK customers. H&M was founded in Sweden in 1947 and has since expanded to around 2,300 stores worldwide selling clothing and cosmetics.

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    The United Kingdom was H&M's first market outside of Scandinavia when it opened its first UK store in 1976. By 2006, the UK had become H&M's second largest market after Sweden. As of 2011, H&M had 199 stores in the UK that generated sales of SEK 8,392 million in 2010, and the company also offered online shopping to UK customers. H&M was founded in Sweden in 1947 and has since expanded to around 2,300 stores worldwide selling clothing and cosmetics.

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    65 views1 page

    H&M Research

    Uploaded by

    Grace Adebayo
    The United Kingdom was H&M's first market outside of Scandinavia when it opened its first UK store in 1976. By 2006, the UK had become H&M's second largest market after Sweden. As of 2011, H&M had 199 stores in the UK that generated sales of SEK 8,392 million in 2010, and the company also offered online shopping to UK customers. H&M was founded in Sweden in 1947 and has since expanded to around 2,300 stores worldwide selling clothing and cosmetics.

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    Download as docx, pdf, or txt
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    United Kingdom The first H&M store in the United Kingdom was opened in 1976 and was our

    first outside Scandinavia. H&M is developing well in the British market. 2006 United Kingdom passed Sweden as H&M's second largest market. Started in year: 1976 Number of stores of 31/05/2011: 199 Sales in 2010: SEK 8,392m Online shopping: Yes

    H&M in Brief
    H&M was established in Vsters, Sweden in 1947 by Erling Persson. We now sell clothes and cosmetics in around 2,300 stores around the world. Here are some brief facts about H&M:

    H&M offers fashion and quality at the best price. H&Ms first store was opened in Sweden in 1947. H&M offers fashion for women, men, teenagers and children. The collections are created centrally by around 100 in-house designers together with buyers and pattern makers. H&M also sells own-brand cosmetics, accessories and footwear. The stores are refreshed daily with new fashion items. Online shopping is currently available in Sweden, Norway, Denmark, Finland, the Netherlands, Germany, Austria and the UK. H&M does not own any factories, but instead buys its goods from around 700 independent suppliers, primarily in Asia and Europe. H&M has about 16 production offices around the world, mainly in Asia and Europe. H&M employs about 87,000 people. The turnover in 2010 was SEK 126,966 million.

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