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    Appendix Questionnaire: A Study On Consumer Preference and Satisfaction Towards Airtel Services at Chennai City

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    Mani Maran
    The document appears to be a questionnaire for a study on consumer preferences and satisfaction towards Airtel services in Chennai City. It contains 30 questions regarding respondents' demographics, mobile phone usage habits, perceptions of Airtel advertising and celebrities endorsed by Airtel, satisfaction with Airtel services, and ratings of Airtel on various attributes. The questions are both multiple choice and rating scale in format to collect both qualitative and quantitative data on consumers' views of Airtel.

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    Appendix Questionnaire: A Study On Consumer Preference and Satisfaction Towards Airtel Services at Chennai City

    Uploaded by

    Mani Maran
    57 views4 pages
    The document appears to be a questionnaire for a study on consumer preferences and satisfaction towards Airtel services in Chennai City. It contains 30 questions regarding respondents' demographics, mobile phone usage habits, perceptions of Airtel advertising and celebrities endorsed by Airtel, satisfaction with Airtel services, and ratings of Airtel on various attributes. The questions are both multiple choice and rating scale in format to collect both qualitative and quantitative data on consumers' views of Airtel.

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    Appendix

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    The document appears to be a questionnaire for a study on consumer preferences and satisfaction towards Airtel services in Chennai City. It contains 30 questions regarding respondents' demographics, mobile phone usage habits, perceptions of Airtel advertising and celebrities endorsed by Airtel, satisfaction with Airtel services, and ratings of Airtel on various attributes. The questions are both multiple choice and rating scale in format to collect both qualitative and quantitative data on consumers' views of Airtel.

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    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    57 views4 pages

    Appendix Questionnaire: A Study On Consumer Preference and Satisfaction Towards Airtel Services at Chennai City

    Uploaded by

    Mani Maran
    The document appears to be a questionnaire for a study on consumer preferences and satisfaction towards Airtel services in Chennai City. It contains 30 questions regarding respondents' demographics, mobile phone usage habits, perceptions of Airtel advertising and celebrities endorsed by Airtel, satisfaction with Airtel services, and ratings of Airtel on various attributes. The questions are both multiple choice and rating scale in format to collect both qualitative and quantitative data on consumers' views of Airtel.

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    APPENDIX

    QUESTIONNAIRE
    A STUDY ON CONSUMER PREFERENCE AND SATISFACTION TOWARDS AIRTEL
    SERVICES AT CHENNAI CITY

    1. Name :
    2. Gender : (a) Male ( b) Female
    3. Age : (a) 15-20 (b) 21-25 (c) 26-30 (d) 31-35 (e)above 35

    4. Qualification
    (a)School (b) Diploma (c) UG (d) PG (e) M.Phil (f) Ph.D

    5. Occupation
    (a) Student (b) Housewife (c) Business (d) Profession
    (e) Government employee (e) Private employee

    6. Income
    (a)below 10000 (b) 10001-20000 (c) 20001-30000 (d) 30001-40000
    (e)above 50000

    7. How long you have been using aircel network


    (a) below 1 year (b) 2 year (c) 3 year (d) 4 year
    (e) above 5 year

    8. Which type of service do you avail


    (a) Prepaid (b) Post paid

    9. Are you aware of the celebrities appraising for aircel advertising.


    (a)Yes (b) No

    10. Which celebrity impressed you


    (a) Surya (b) Madavan (c) Dhoni

    11. Do you use lifetime card


    (a)Yes (b) No

    12. Who influence you to avail this network


    (a) Friends (b ) Relatives (c) Advertisement
    (b) Magazines (d) Colleagues
    13. Have you ever referred this network to anybody
    (a)Yes (b) No

    14. Which services do you often use in the aircel rank them
    (a) Talk time b) SMS c) GPRS d) MMS e) Fax

    15. Which mobile phone you are owning?


    (a) Nokia b) Motorola c) Samsung d) Others

    16. All the schemes offered is been promptly used


    (a) Strongly agree (b) Agree (c) Neither agree nor disagree
    (d) Disagree (e) Strongly disagree

    17. The celebrity influenced you in purchasing aircel network


    (a)Strongly agree (b) Agree (c) Neither agree nor disagree
    (d) Disagree (e) Strongly disagree
    18. How much do you spend per month on your connection
    (a)Up to 500 (b)501-1000 (c)1001-2000 (d)2001-3000 (e) above
    5000
    19. You are totally satisfied with the aircel networking
    (a)Strongly agree (b) Agree (c) Neither agree nor disagree
    (d) Disagree (e) Strongly disagree
    20. Do you use this networking because of celebrities positive influence than the service.
    (a)Strongly agree (b) Agree (c) Neither agree nor disagree
    (d) Disagree (e) Strongly disagree
    21. Rate the satisfaction level of your service provider.
    (a) Excellent (b)Good (c)Fair (d)Poor
    (e) Very poor
    22. Are you satisfied with the offers provided
    (a)Yes (b) No

    23. How will you rate the following attribute for service provided please tick
    the appropriate
    Very Very
    No attribute Good Average Poor
    Good Poor
    1 Customer care
    2 Per call charges
    ISD
    STD
    Landline
    3 Message service
    4 Network
    5 Schemes
    6 Talk time/validity
    7 Value added services
    8 Availability
    9 Billing system
    10 Voice clarity

    24. Aircel advertising provides customer the essential information?


    (a)Strongly agree (b) Agree (c) Neither agree nor disagree
    (d) Disagree (e) Strongly disagree

    25. Do you remember the advertisement because of the celebrity?


    (a)Yes (b)No

    26. I enjoy the advertisement because of the celebrity?


    (a)Strongly agree (b) Agree (c) Neither agree nor disagree
    (d) Disagree (e) Strongly disagree

    27.Celebrity makes excessive profits?


    (a)Strongly agree (b) Agree (c) Neither agree nor disagree
    (d) Disagree (e) Strongly disagree

    28. Describe the celebrity in the aircel as he appears to you?


    Pleasant 8 7 6 5 4 3 2 1 Unpleasant
    Boring 8 7 6 5 4 3 2 1 Interesting
    Gloomy 8 7 6 5 4 3 2 1 Cheerful
    Unenthusiastic 8 7 6 5 4 3 2 1 Enthusiastic
    29. How would you call the price of the aircel
    (a)Value for money (b) Very costly (c) Very cheap
    (d) Economical (e) Normal

    30. Aircel was rated the best in terms of meeting customer expectations?
    (a)Strongly agree (b) Agree (c) Neither agree nor disagree
    (d) Disagree (e) Strongly disagree

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