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    Gender and Media

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    Dr. Nisanth.P.M
    The document discusses how media representations can influence perceptions of gender and perpetuate gender stereotypes. It notes that advertisements and magazines often convey norms of gender relations. Media is a powerful tool that produces and reproduces notions of acceptable gender roles through romantic stories, advice on relationships, and emphasis on traditional strengths and beauty standards. Both men and women are commonly portrayed in stereotypical ways that emphasize traditional roles and normalize violence against women. The document also outlines some negative consequences of these gender stereotypes in media like increased rates of mental illness, eating disorders, and acceptance of violence against women. Finally, it suggests promoting gender equality through ensuring equal representation of both genders in media.

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    Gender and Media

    Uploaded by

    Dr. Nisanth.P.M
    3K views21 pages
    The document discusses how media representations can influence perceptions of gender and perpetuate gender stereotypes. It notes that advertisements and magazines often convey norms of gender relations. Media is a powerful tool that produces and reproduces notions of acceptable gender roles through romantic stories, advice on relationships, and emphasis on traditional strengths and beauty standards. Both men and women are commonly portrayed in stereotypical ways that emphasize traditional roles and normalize violence against women. The document also outlines some negative consequences of these gender stereotypes in media like increased rates of mental illness, eating disorders, and acceptance of violence against women. Finally, it suggests promoting gender equality through ensuring equal representation of both genders in media.

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    The document discusses how media representations can influence perceptions of gender and perpetuate gender stereotypes. It notes that advertisements and magazines often convey norms of gender relations. Media is a powerful tool that produces and reproduces notions of acceptable gender roles through romantic stories, advice on relationships, and emphasis on traditional strengths and beauty standards. Both men and women are commonly portrayed in stereotypical ways that emphasize traditional roles and normalize violence against women. The document also outlines some negative consequences of these gender stereotypes in media like increased rates of mental illness, eating disorders, and acceptance of violence against women. Finally, it suggests promoting gender equality through ensuring equal representation of both genders in media.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    3K views21 pages

    Gender and Media

    Uploaded by

    Dr. Nisanth.P.M
    The document discusses how media representations can influence perceptions of gender and perpetuate gender stereotypes. It notes that advertisements and magazines often convey norms of gender relations. Media is a powerful tool that produces and reproduces notions of acceptable gender roles through romantic stories, advice on relationships, and emphasis on traditional strengths and beauty standards. Both men and women are commonly portrayed in stereotypical ways that emphasize traditional roles and normalize violence against women. The document also outlines some negative consequences of these gender stereotypes in media like increased rates of mental illness, eating disorders, and acceptance of violence against women. Finally, it suggests promoting gender equality through ensuring equal representation of both genders in media.

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    At a glance
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    The key takeaways are that media influences perceptions of gender and tends to perpetuate gender stereotypes.

    Media often portrays traditional gender roles, with women depicted in domestic or care-giving roles and men depicted as strong, adventurous and in control of their emotions and surroundings.

    Some common gender stereotypes portrayed in media include women being focused on beauty, relationships and sexuality while men are shown as brave, physically active and able to think rationally.

    UNIT IV

    GENDER AND MEDIA

    Dr. Nisanth.P.M, Assistant Professor, Department of Education, RGU


    ✤ Media can range from newspapers, magazines,
    novels, music, videos, films…..

    ✤ These representations can influence the general


    public’s perception of the different genders.

    Dr. Nisanth.P.M, Assistant Professor, Department of Education, RGU


    ✤ Advertisements and pictures in magazines carry
    significant messages about cultural norms and
    values, but also norms of gendered relations for
    both men and women

    Dr. Nisanth.P.M, Assistant Professor, Department of Education, RGU


    ✤ Media representations mostly concern gender
    and representations of gender have tended to
    perpetuate gender stereotypes.

    Dr. Nisanth.P.M, Assistant Professor, Department of Education, RGU


    ✤ Media is a powerful medium for representing
    socially acceptable way of life.

    Dr. Nisanth.P.M, Assistant Professor, Department of Education, RGU


    ✤ Gender is produced and reproduced though
    media.

    Dr. Nisanth.P.M, Assistant Professor, Department of Education, RGU


    ✤ Media shows life from other point of view-
    creates a world of fascination
    romantic/love stories

    Advice, tips for marital life successful

    How to become good housewives/please


    husband

    Over emphasise on strength of men and beauty


    of women

    Dr. Nisanth.P.M, Assistant Professor, Department of Education, RGU


    Representation of gender in Media

    Portrayal of & imaginary of gender-questioning how


    men and women are represented in media and the
    meaning attached to these images

    Representation of men & women in media, referring


    to questions that stress the disparity in number of
    men and women and the role their play

    Dr. Nisanth.P.M, Assistant Professor, Department of Education, RGU


    Representation of gender in Media

    Men and women are portrayed in stereotypical ways


    that reflect and sustain socially endorsed views of
    gender

    Depictions of relationships between men and


    women emphasise traditional roles and normalise
    violence against women

    Dr. Nisanth.P.M, Assistant Professor, Department of Education, RGU


    Representation of gender in Media
    Representations of women across all media tend to
    highlight the following
    beauty

    size/physique

    sexuality

    emotional

    relationships

    Dr. Nisanth.P.M, Assistant Professor, Department of Education, RGU


    Shifts in media- images of men

    In advertising, men are often portrayed in the following


    ways:
    alert and conscious of surroundings

    standing upright

    eyes open and looking around

    adventurousness and bodies are controlled

    serious and being able to think rationally

    bravery and physically active

    Dr. Nisanth.P.M, Assistant Professor, Department of Education, RGU


    Portrayal of Feminity

    Pretty, deferential and focused on home, family and caring


    for others

    Femininity idealised as domesticated- A woman’s place is in


    the home. Cooking and cleaning in the home is the
    responsibility of the female members of the household

    Dr. Nisanth.P.M, Assistant Professor, Department of Education, RGU


    Gender stereotypes in commercials

    Women are shown rather in the commercials with


    cosmetics and domestic products. They are also more
    likely portrayed in the home environment, unlike men who
    are shown outdoors

    If men and women appear in the commercials together,


    they are mainly presented as a couple or marriage

    Dr. Nisanth.P.M, Assistant Professor, Department of Education, RGU


    Gender stereotypes in commercials

    Women are more often presented in commercials,


    because they are seen as responsible for making
    everyday purchases.

    Men generally advertise cars, cigarettes, business


    products or investments.

    Gender stereotypes in commercials-


    Negative consequences

    Women’ bodies and sexuality have become commodities


    and the consequences of this are mental and physical
    illness, starvation diets and eating disorders

    Women self-objectivity in terms of body surveillance by


    adopting a form of self-consciousness in which they
    h a b i t u a l l y m o n i t o r t h e i r o w n b o d y ’s o u t w a rd
    apprearence and spend significant amounts of attention
    on how others may perceive their physical appearance
    Gender stereotypes in commercials-
    Negative consequences

    Unrealistic expectations by men of how women should


    look or behave

    Psychological disorders such as body dimorphic


    disorder, anorexia, bulimia etc

    Increase in the likelihood and acceptance of violence


    against women
    Gender equality through media

    Freedom of speech: giving equal voice and air-time to


    women and men, representing both in their multiple roles
    in society is intrinsic to freedom of expression and speech.

    Good governance: As much as the media has a duty to


    save as a watchdog on society, the media itself must lead
    by example and practice good governance in its own
    operations.
    Gender equality through media

    Respecting women;’s and men’s human rights:


    The media’s editorial content, through images, language,
    portrayal and absence of a diversity of voices and vies
    and its workplace should not perpetuate stigma,
    discrimination or sexist attitudes against women or men.

    Women as consumers:
    women make many of the decisions on household
    spending. This is yet to be factored in many counties
    into what was advertising is designed.
    Good practices in media accountability
    Good practices in media accountability

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