Location via proxy:   [ UP ]  
[Report a bug]   [Manage cookies]                
Scribd Logo
Upload

Welcome to Scribd!

  • 359 views

    Abm 2 Survey

    Uploaded by

    Roselle Barcelon
    The document is a survey being conducted by students regarding jackfruit lolly cakes. It contains 20 multiple choice and open-ended questions about the respondent's cake preferences, purchasing habits, and factors considered when choosing jackfruit lolly cakes. The survey aims to gather honest opinions to inform the students' thesis on the jackfruit lolly cake industry.

    Copyright:

    © All Rights Reserved
    Download as DOC, PDF, TXT or read online from Scribd

    Abm 2 Survey

    Uploaded by

    Roselle Barcelon
    359 views4 pages
    The document is a survey being conducted by students regarding jackfruit lolly cakes. It contains 20 multiple choice and open-ended questions about the respondent's cake preferences, purchasing habits, and factors considered when choosing jackfruit lolly cakes. The survey aims to gather honest opinions to inform the students' thesis on the jackfruit lolly cake industry.

    Original Description:

    s

    Copyright

    © © All Rights Reserved

    Available Formats

    DOC, PDF, TXT or read online from Scribd

    Did you find this document useful?

    Is this content inappropriate?

    The document is a survey being conducted by students regarding jackfruit lolly cakes. It contains 20 multiple choice and open-ended questions about the respondent's cake preferences, purchasing habits, and factors considered when choosing jackfruit lolly cakes. The survey aims to gather honest opinions to inform the students' thesis on the jackfruit lolly cake industry.

    Copyright:

    © All Rights Reserved
    Download as DOC, PDF, TXT or read online from Scribd
    Download as doc, pdf, or txt
    359 views4 pages

    Abm 2 Survey

    Uploaded by

    Roselle Barcelon
    The document is a survey being conducted by students regarding jackfruit lolly cakes. It contains 20 multiple choice and open-ended questions about the respondent's cake preferences, purchasing habits, and factors considered when choosing jackfruit lolly cakes. The survey aims to gather honest opinions to inform the students' thesis on the jackfruit lolly cake industry.

    Copyright:

    © All Rights Reserved
    Download as DOC, PDF, TXT or read online from Scribd
    Download as doc, pdf, or txt
    of 4

    Good morning/afternoon/evening! We, Blessie De Vera, Jomari Gacutan, Ma.

    Ruth
    Mendoza and Niel John Carl Manalili, Senior High School of the St. Paul University Manila are
    conducting a survey for our thesis regarding the JACKFRUIT LOLLY CAKES industry and we
    would like to have you as our respondent.

    Please feel free to answer us with your honest and objective opinion as we go through the
    survey. Take note that there is no right or wrong answer. This would only take a few minutes of
    your time. Thank you.

    Q1) Do you eat cake?


    ( ) Yes
    ( ) No

    Q2) What cake do you prefer?


    Please specify ______________

    Q3) What is your favorite type of cake?


    ( ) Fruit cake
    ( ) Chocolate Cake
    ( ) Sponge Cake

    Q4) How often do you ate cakes?


    ( ) Less than once a day__ (terminate)
    ( ) At least once a day__
    ( ) More than once a day__
    ( ) Everyday_
    ( ) Once a week_

    Q5) When you think of dessert, what brand first comes to your mind?
    ( ) Red Ribbon
    ( ) Goldilocks
    ( ) Contis Cakes
    ( ) Cuevas

    Q6) Who/what influenced you to eat cakes?


    ( ) Relatives ( ) Neighbors
    ( ) Friends ( ) Advertisements

    Q7) Why does/do you eat cakes?


    ( ) To keep healthy
    ( ) For strong body
    ( ) To improve appetite

    1
    Q8) Where do you usually purchase the following?
    ( ) Mall
    ( ) Near School
    ( ) Boutique Bakery
    ( ) Bakery

    Q9) What flavor of cakes does/do your like most?


    ( ) Jackfruit ( ) Banana
    ( ) Apple ( ) Others, please specify
    ( ) Strawberry

    Q10) Aside from the available flavors of cakes in the market today, what other flavors do you
    think you will like? (Multiple answers)

    Q11) Do you like toppings for cake?


    ( ) Yes
    ( ) No

    Q12) If yes,what kind of toppings:


    ( ) sprinkles
    ( ) chocolate dip
    ( ) Nuts
    ( ) Others, Please specify ___________

    Q13) Aside from you, who else in your household ate cakes?
    ( ) Nieces
    ( ) Nephews
    ( ) Others, please specify _______________

    Q14) What price would you usually pay for a cake?


    ( ) Less than Php 50.00
    ( ) Php 50.00-99.99
    ( ) Php 100.00-149.99

    Q15) How many cakes do you want to buy?


    ( ) per piece
    ( ) per dozen
    ( ) per box

    2
    Q16) Who usually pays when you buy or ask someone to buy for you a cake?
    ( ) Myself
    ( ) Parents
    ( ) Relatives

    Q17) For what purposes do you normally buy cakes?


    ( ) For Gifts
    ( ) For Snacks/Desserts
    ( ) For Parties/Special Occasions
    ( ) For Give Aways

    Q18) What do you dislike about cakes?


    Please Specify ______________

    Q19) What do you like about cake?

    Q20) I will present to you a show card which illustrates the degree of importance in choosing
    Jackfruit Lolly Cake. (Hand over the show card)

    SHOW CARD:

    Importance Rating Scale:

    5 – Extremely Important
    4 – Very Important
    3 – Important
    2 – Quite Important
    1 – Not at all Important

    In the scale, 5 means Extremely Important, 4 means Very Important, 3 means Important, 2 means
    Quite Important and lastly 1 means Not at all Important.

    Now, I will read to you a list of qualities and characteristics which I would like you to rate
    according to how important each of them to you when choosing Jackfruit Lolly Cake. Let’s start
    with…

    3
    PRODUCT

    Attributes 5 4 3 2 1
    True to the fruity taste
    Completeness of vitamins
    Easy to eat
    No bad after taste
    Efficacy
    Does not have bad odor

    PLACE

    Attributes 5 4 3 2 1
    Accessibility of outlets
    Availability in outlets
    Excellent service of outlet employees

    PROMOTION

    Attributes 5 4 3 2 1
    Attractive advertisements
    Reputable brand name
    Must be recommended by others like
    relatives, friends, neighbors, etc.

    PRICE

    Attributes 5 4 3 2 1
    Value for money
    Cheap compared to other brands

    Signature

    You might also like