CHAPTER I

INTRODUCTION

1
 1. INTRODUCTION

A.M. MOTORS a sale is not something we pursue. It is something that happens to us when we
are immersed in serving our customers. We believe that there are no results inside our walls. The
result of our business is a satisfied customer. While product or price advantage can be easily
duplicated, a strong customer service culture cannot be copied. Each and every one of our
customer is our brand ambassador. We intend to achieve this by providing high standards of
quality in all our products. At A.M. MOTORS, we believe Quality is a journey, not a destination.
We shall continuously strive to delight customers with efficient solutions; through evolving and
maturing processes and the total involvement of our professionals and partners. We aspire to
achieve total customer delight and make our customers want to come back to us, again… and
again. Our assurance to customers is simple – DELIGHT GUARANTEED

A.M. MOTORS is a leading manufacturer of four-wheeler in India. Born in 1983 with the
mission to motorise India, Maruti was a joint venture between Government of India and Suzuki
Motor Corporation, Japan. It quickly grew into the largest compact car making company of India
and remained so till 2004. The company started with Suzuki holding the minor stakes of the
company while GoI holding the major stakes. As of present, GoI has disinvested its stakes in the
company completely, and handed over the management of company to Suzuki Motor
Corporation. Today, Maruti and its partners employ more than 150 employees. Its manufacturing
facilities are located at two locations, VARANGODE, DOWNHILL P.O MALAPPURAM

2
INDUSTRY PROFILE

3
 1.1. INDUSTRY PROFILE

Maruti Suzuki India Limited (MSIL), formerly known as Maruti Udyog Limited, a subsidiary of
Suzuki Motor Corporation of Japan, is India's largest passenger car company, accounting for
over 50 per cent of the domestic car market. Maruti Udyog Limited was incorporated in 1981
under the provisions of Indian Companies Act 1956 and the government of India selected Suzuki
Motor Corporation as the joint venture partner for the company. In 1982 a JV was signed
between Government of India and Suzuki Motor Corporation.It was in 1983 that the India’s first
affordable car, Maruti 800, a 796 cc hatch back was launched as the company went into
production in a record time of 13 month.

More than half the number of cars sold in India wear a Maruti Suzuki badge. They are a
subsidiary of Suzuki Motor Corporation Japan. The company offer full range of cars– from
entry level Maruti 800 & Alto to stylish hatchback Ritz, A star, Swift, Wagon R, Estillo and
sedans DZire, SX4 and Sports Utility vehicle Grand Vitara.

Since inception, the company has produced and sold over 7.5 million vehicles in India and
exported over 500,000 units to Europe and other countries.

They were born as a government company, with Suzuki as a minor partner, to make a people's
car for middle class India. Over the years, its product range has widened, ownership has changed
hands and the customer has evolved. What remains unchanged, then and now, is their mission to
motorise India. MSIL’s parent company, Suzuki Motor Corporation, has been a global leader
in mini and compact cars for three decades. Suzuki's technical superiority lies in its ability to
pack power and performance into a compact, lightweight engine that is clean and fuel
efficient. The same characteristics make their cars extremely relevant to Indian customers and
Indian conditions. Product quality, safety and cost consciousness are embedded into their
manufacturing process, which they have inherited from their parent company

4
COMPANY PROFILE

5
 1.2. COMPANY PROFILE

A.M. MOTORS began operations in the year 2000 as the authorized dealership for sales and
service of Maruti cars. Apart from sales and service of Maruti cars, A.M. MOTORS also
facilitates exchange of used-cars and sale of Maruti-certified used-cars through their
TRUE VALUE division.

A.M MOTORS offers a wide range of value-added products to its customers to provide a
complete solution to their needs. These include Insurance, Maruti Finance, Maruti Genuine
Accessories and Extended Warranty.

A.M MOTORS is operates in three districts of Calicut, Malappuram and Palakkad and has
twenty branches at Perintalmanna, Manjeri, Tirur, Chemmad, Valanchery, Nilambur, Vengara,
Kottakkal, Kondotty, Ponnani, Changaramkulam, Calicut City, Feroke Chungam, Kuttyadi,
Thamarassery, Pattambi, Ottapalam, Mannarkad and Cherpalchery.

The workshops of A.M. MOTORS are equipped with state-of-the art servicing and collision-
repair equipment. A team of dedicated technicians trained at Maruti Suzuki India Limited are
available to provide after-sales service of international standards.

A.M. MOTORS has been adjudged by Maruti Suzuki as a PLATINUM dealer, featuring among
the elite group in the country recognized for the highest levels of quality. Showed sustained
improvement in Balanced Score Card performance year on year rising from Bronze-band in
2005-06, to Silver-band in 2006-07, to Gold-Band twice in 2007-08 & 2008-09. Became a
PLATINUM dealer for stellar performance in 2009-10. Repeated the performance in 2010-11 by
emerging as PLATINUM PLUS dealer

A.M. HONDA is a sister concern. It began operations in 2004. A.M. HONDA is the authorized
dealership for Honda Motorcycles & Scooters (India) Limited.A.M. HONDA is located at
Angadipuram and has branches in Tirur, Kondotty and Manjeri. A.M. HONDA emerged as the

6
all-India runner up for overall excellence in 2010-11 and was awarded for the same in the All
India Dealer Conference held at Bangkok in March 2011.

VISCO LUBES is authorized distributor of SERVO brand lubricants of Indian Oil Corporation
(IOC). VISCO LUBES distributes SERVO brand of lubricants to the retail outlets of IOC,
automobile dealerships and bazaar shops. VISCO LUBES began operations in Malappuram in
the year 2002 and expanded to Calicut and Wayanad districts in the year 2007.

A.M. Petroleum is the retail outlet of Indian Oil Corporation.

Malabar Espat and Sun Ferromelt Industries at Kanhangad are the steel plants owned by AM
group.

A.M. Group have also forayed into hospitality business (Meadows Residency at Ooty)

7
 COMPANY PROFILE

Name of the company : A.M.MOTORS

Dealership : Maruthi Suzuki

Address of the company : VARANGODE, DOWNHILL P.O MALAPPURAM

PIN – 676 519

TEL (SALES): :0483-3056000-(30 Lines), 2734676

Founder/Managing Director : Nihas (MD)

Director : R.Jayaprakash (Marketing Manager)

Director : P.Ramasamy (Sales Manager)

Technical Director : C.P.Rajeev

General Manager : P.Rajesh kumar

No of Employees : 150

Establishment : 2000 (under incorporate act 1967)

Reg. No : U31104TZ2012PTC019007

Dated on : 11.12.2000

Issued cert : ISO 9001:2008 certified company

Certification No : QMS-k13004.

Total Branches : 16 (Sixteen)

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 1.3. PRODUCT PROFILE

 Alto 800

PETROL & CNG

VEHICLE INFORMATION

DIESEL (23.2 KMPL)

VEHICLE INFORMATION

 Alto K10

PETROL & CNG

VEHICLE INFORMATION

 A-Star

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 PETROL
VEHICLE INFORMATION

 Wagonr

PETROL
VEHICLE INFORMATION

 Estilo

PETROL & CNG

VEHICLE INFORMATION
 Omni

PETROL & CNG

VEHICLE INFORMATION
 Eeco

PETROL & CNG

VEHICLE INFORMATION

 Maruti 800

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 PETROL & CNG
VEHICLE INFORMATION

 Swift

PETROL & DIESEL

VEHICLE INFORMATION

 Dzire

PETROL & DIESEL

VEHICLE INFORMATION

 Ertiga

PETROL & DIESEL

VEHICLE INFORMATION
 Gypsy

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 PETROL
VEHICLE INFORMATION
 SX4

PETROL & DIESEL

VEHICLE INFORMATION
 Grand Vitara

PETROL & DIESEL

VEHICLE INFORMATION

 Kizashi

PETROL & DIESEL

VEHICLE INFORMATION

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 CHAPTER II
ORGANISATION CHART

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 2.ORGANISATION CHART

Managing Director

Production
Purchase Marketing Accounts & Finance Human Resource
Department
Department Department Department Department

Production Marketing
Purchase Manager Finance Manager Chief Accountant General Manager
Manager Manager

Workers Workers Workers Workers Workers Workers

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 CHAPTER III
VARIOUS DEPARTMENTS

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 3. VARIOUS DEPARTMENTS

 PRODUCTION DEPARTMENT
 PURCHASE DEPARTMENT
 MARKETING DEPARTMENT
 FINANCE DEPARTMENT
 SALES DEPARTMENT
 HUMAN RESOURCE DEPARTMENT

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PRODUCTION DEPARTMENT

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 3.1 PRODUCTION DEPARTMENT

SWIFT
One of Asia's leading car makers, Suzuki Motor Corporation, has been conventional in approach
by rolling out fuel efficient cars in various segments. In the quest to rebuild its brand, Suzuki
Motors Corporation of Japan has recently unveiled fourth generation Swift at the
64th International Motor Show (IAA), held in Frankfurt. The new generation Suzuki Swift
Sport has been acknowledged for its smooth driving experience, along with impressive turning
and stopping.

Suzuki Swift, which had received warm reception in almost 40 countries, is one the verge of
becoming an icon in the automobile industry. The recently showcased Suzuki Swift Sport has
been designed on the same platform as its predecessor. The re-engineered Swift Sport has better
handling, driving performance and environmental compatibility in comparison to its
predecessor.

Suzuki Swift Sport is a refined sport hatchback, which is defined as evolution of the Swift family
by the top Suzuki officials. This edition of Swift exhibits aggressive appeal with elegant
exteriors, top-notch stability arrangements and sporty cabin with premium finish. In the foreign
markets, it will compete with cars like Volkswagen Polo GTI and A.M Motors Fiesta ST.

Engine & Specifications of the Suzuki Swift Sport

The latest edition of Suzuki Swift Sport is loaded with a 1.6 L, four-cylinder VVT petrol engine
that delivers 134 bhp power, 160 Nm torque and 1,586 cc displacement. The advanced engine
combines with multi-point injection, variable intake system, optimisation of the intake VVT and
increased valve lift for an excellent on-road performance. Moreover, Swift Sports is
complemented by six-speed manual transmission that allows sporty driving along with fuel
efficiency. Along with smooth transmission and great fuel economy, Suzuki Swift Sports has
minimal level of CO2 emissions (147 g/km, 18 g/km less than its previous edition).

18
Performance of the Suzuki Swift Sport

Suzuki Sport Swift is assimilated with load bearing chassis for achieving high level of
performance. Equipped with greater toe, camber rigidity in the torsion beam, greater lateral
rigidity in the torsion-beam bushings and larger rear wheel bearings, Suzuki Swift Sport ensures
better control for the driver. Furthermore, it has increased spring constants for front and rear coil
springs to contribute towards stability. Moreover, a triple-cone synchronizer for first and second
gears is present in the vehicle for ensuring lower shift effort.

Exterior, Interior & Safety Features of Suzuki Swift Sport

New generation Swift Sports stretches 3,890 mm in length and has a width of 1,695 mm. The
revived exterior design illustrates its sporty ambitions. Front grille flanked along with gracious
fog-lamp bezels provides an eye-catching character to the front end. Aero components have
introduced in the Swift family for the first time in this car; these components include control
airflow, suppress lift and low visual centre of gravity. Furthermore, high definition discharge
headlamps with metallic-grey coating and rear combination lamps with cylindrical design are
some of the noteworthy exteriors. Interiors of the new Suzuki Swift Sport have been redesigned,
bringing in the sporty finish along with new age styling.

In comparison to previous editions of Swift, safety issues are well-addressed in the sports
edition. Evolving in terms of safety, Suzuki Swift Sport features high-end safety technologies
that amassed laurels during European New Car Assessment Programme. Suzuki’s Total Effective
Control Technology for passive safety ensures absorption and dispersion impact by external
forces. Usage of high-tensile steel has further increased safety of the body ensures better
performance in case of accidents and collisions.

Additionally, seven airbags have been placed in the front, side, curtain, and knee areas for safety.
For active safety, Swift Sport is loaded with Electronic Stability Program (ESP) and anti-lock
braking system (ABS) with electronic braking-force distribution (EBD)

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CERVO
Maruti Suzuki Cervo, the much awaited compact hatchback will be launched in the festive
season. The largest car manufacturer of India has decided to launch the Cervo during Diwali to
grab maximum sales. A replacement of Maruti 800, the Cervo will also overtake the most
successful Alto. After introducing the car in Japan, the company has already attained huge
market response. Auto analysts believe that post launch Maruti Cervo will emerge as a best-
seller in the Indian auto market.

Maruti Suzuki Cervo’s USP includes performance oriented engine, attractive price tag and
extremely stylish appearance. As per as design is concerned, Cervo is offered as a five door
compact car having a spacious passenger cabin. Maruti Suzuki believes that Cervo will be
counted among the most designed influenced cars, which are introduced by the company in the
Indian auto market.

Maruti Suzuki Cervo holds a 0.7 litre petrol engine, which is incorporated with Variable Valve
Timing (VVT) technology that assists the engine to deliver low emissions with a decent fuel
economy. Although the engine emission of Maruti Suzuki Cervo is low, it does not compromise
on the grounds of fuel economy. The power-train of Cervo enables the car to deliver an
impressive mileage of 22 kmpl in city and 26 kmpl on highway.

Maruti Suzuki Cervo has a wheelbase of over 2,000 mm, which will provide balance and
standard stability to the car. The company anticipates that Cervo will attract the youngsters as it
is provided with sporty and appealing exteriors and interiors. The Cervo flaunts funky exterior,
which incorporates fascinating curves and smooth lines that connects front fascia with its rear
end. The eye designed headlights Cervo is quite stylish. In order to make the front fascia
attractive, the car holds a honeycomb radiator grille, finished with chrome strip.

Maruti Suzuki Cervo’s rear end is provided with a unique look which is complemented with
stylish rear wiper and spoiler. Taillight cluster is almost identical to the headlight cluster but has
compact dimensions. Rear-end cluster holds dotted LED brake light and turning indicators. The
appearance of rear end is further improved by fitting a compact antenna on the roof which also
provides a sporty look to the car.

20
Maruti Suzuki Cervo apart from mesmerising exteriors is also provided with charismatic
interiors that have spacious seating arrangements for the passengers of both rows. All seats are
provided with seat belts, which add to its safety essence. As per as the driver console of the car is
concerned, it is expected that it will be provided with a three spoke adjustable power-assisted
steering wheel, which will assist the driver to hold complete control over the car.

Maruti Suzuki Cervo is also believed to come with broad dashboard, air conditioning vents at
both ends and a colour illuminated instrument panel just behind the steering wheel. Analysts
further expect that the car will hold 12 inch wheels, fitted with stylish wheel covers. All these
minor features add to the eye catchy appeal of the car, making it a head turner. In addition, it is
also anticipated that the car will be provided with a spacious boot which will help the passengers
to carry sufficient amount of luggage.

About Maruti Suzuki Cervo

Maruti Cervo is the upcoming starting range small car in India that will replace Maruti’s iconic
and oldest small car – Maruti 800 – in the country. The Maruti Cervo is expected to come
powered by a 0.7L, 660CC petrol engine along with maximum power capability of 60bhp. The
car would be shelved in the price segment of sub Rs 2 lakh where it will further shorten the price
gap between the Alto series and India’s cheapest car A.M Nano.

The Cervo model is already available in the Japanese market where it has been receiving an
overwhelming response from the Japanese buyers. However, the company is expected to shed a
few features in the Indian version of the car, in order to keep its price as competitive as possible.

Blessed with a new generation sporty look, the Maruti Cervo will be targeted at the young buyers
who give more preference to the design and style of the car over the engine power. The major
competitors of the Cervo model in the country will be A.M Nano, upcoming 800CC car from
Hyundai and upcoming ultra low cost (ULC) car from Nissan-Renault-Bajaj joint venture. The
new Maruti Cervo is expected to be launched in the country in first half of next year.

Engine & Specifications of Maruti Cervo

As mentioned above, the Maruti Suzuki Cervo is expected to come powered by a 660CC petrol
engine that would be capable of generating a peak power of 60 bhp along with a top torque of 64

21
Nm. The new generation petrol engine of Cervo is expected to come blessed with Variable Valve
Timing (VVT) that boosts the fuel economy of the car considerably. Considering a rising
demand for automatic transmission run cars, the company may decide to roll-out Cervo in both
4-speed manual and automatic transmission versions.

Performance of Maruti Cervo

Blessed with a range of new generation performance enhancing features, the current model of
Maruti Cervo has been highly appreciated for its powerful performance. The Variable Valve
Timing (VVT) technology of the Cervo model ensures minimum power-loss along with
maximum fuel efficiency and lower carbon emission level. The Cervo model is expected to
deliver a high fuel economy in the range of 20 to 24 kmpl.

The highly sophisticated automatic transmission of Cervo enables it to zip through the city
traffic, effortlessly. The car is speculated to cross the speed barrier of 100 km/h in 25 seconds
and will have a top speed of 115 km/h.

Exterior, Interior & Safety of Maruti Cervo

The Cervo is a hatchback model with five doors and sitting capacity for four. The car looks
sporty with especially the front look appealing. The head lamps, the fog lamps and the tail lamps
are all well chosen and add to the beauty of the car. The interiors are made in a well balanced
fashion with plenty of classy and contemporary features.

The Maruti Cervo is a youthful car that carries a sporty appeal along with charismatic road
presence, thanks to the sexy curves and unique flow lines used throughout the exterior. The car
has been provided with a compact face by using a human-eye like head-light cluster along with a
smiling grille, right below the headlamps. The interior is admirable and spacious and comes
loaded with a range of new generation comfort & convenience features that comprises of power
windows, power steering, AC etc.

However, some of these features are expected to be absent in Indian version of the car. The
safety features that are expected to find place in this car include two airbags, front and side
impact beams, engine immobilizer, passenger side rear view mirrors, child safety lock, seat-belts,
anti-theft system etc

22
MR WAGON
Maruti Suzuki, India's leading small car manufacturer, is looking to turn its fortunes around with
a flurry of new launches. Among major models, the company is expected to showcase a small
car, MR Wagon, at the upcoming 2012 New Delhi Auto Expo. The event, to be held in the
month of January, will act as a teaser for the company and help it gauge market sentiment
regarding this small car. The vehicle will be launched along with another small car belonging to
Suzuki, Palette. Though company officials have specifically denied that these will be launched
soon, one of the two cars is expected to hit the roads by the end of the next two or three years.
The new Maruti Suzuki MR Wagon, termed a kei in Japan, is expected to have a smaller
capacity engine than Maruti Alto, the top selling 800 cc car. Though the car will be assimilated
with a sub-800 cc engine, it will not be positioned to compete against A.M Nano, world's
cheapest car. With this car, Maruti hopes to create a market for a vehicle with a small engine but
spacious interiors. Moreover, it is expected that the small car will be priced higher than Maruti
Alto in India.

Maruti Suzuki has been marred with poor sales figures in the small car segment, which is
growing, due to growing competition from other car makers. New launches like Hyundai Eon
and Honda Brio have especially hit the market share of India's largest car manufacturer in India.
Hopefully, new launches like the MR Wagon will help it in recapturing lost consumers and attain
the strong position in the market.

Engine and Specifications of Maruti Suzuki MR Wagon

The upcoming MR Wagon is expected to be powered by a 660 cc Suzuki engine that is well
known in Japan, though it remains unknown in the subcontinent. This 3 cylinder engine produces
peak power of 54 bhp at 6500 rpm and maximum torque of 63 Nm at 4000 rpm. However, the
car may also be available with a turbocharged engine that offers increased power of 64 bhp.

23
Performance of Maruti Suzuki MR Wagon

The reason for the fame of Suzuki's 660 cc engine is its excellent fuel economy, which stands at
a stupendous 32 kmpl. It should be available in the Indian auto market with manual as well as
automatic transmission systems, which will be a welcome change for small car buyers in the
country. This petrol powered car should also be assimilated with disk brakes in the front and
drum brakes in the rear, providing drivers with total control of the vehicle even on the most
slippery roads.

Interior, Exterior & Safety of Maruti Suzuki MR Wagon

It is expected that the manufacturer will price the upcoming MR Wagon more than its Alto,
which costs Rs. 2.86 lacs in India. The reason for a hefty price tag will be the unique exteriors
and spacious interiors. This car stands 3395 mm long, 1475 mm wide and 1735 mm high,
making it an extremely spacious car with a small engine. The unique look of the car is
characterised by an uncharacteristically high hood with headlights that are reminiscent of beady
eyes. The exteriors are quite plain, in spite of the presence of body coloured Outside Rear View
Mirrors (ORVMs), though Indian buyers may warm up to it as the Japanese have.

The Japanese version of the car has sufficient seating capacity for 5 passengers and nothing less
is expected for the Indian market. Its notable interior features include air conditioning with
climate control, power windows, remote central locking and remote boot and fuel filler. Manual
driver seat adjustment mechanism, electric door mirrors on both sides, steering-mounted controls
and foldable rear seats are also present in the car. In terms of safety, the car should sport two
airbags, fog lamps, Electronic Brakeforce Distribution (EBD), rear seatbelts and Anti-lock
Braking System (ABS)

24
PURCHASE DEPARTMENT

25
 3.2 PURCHASE DEPARTMENT

Introduction

Welcome to the exciting (and sometimes dangerous) world of online automobile shopping. You
may be dipping your feet into these turbulent waters because you're interested in buying a classic
automobile and want to expand your selection beyond what’s locally available, or you may be
interested in finding a bargain on a slightly used vehicle and prefer to use the Internet to do your
searching. Whatever the reason, it’s best to be prepared by arming yourself with information
that will make your transaction go as smoothly and quickly as possible.

Traditional newspaper and specialty classified ad magazines have been around since the early
days of the automobile. They provide a forum where buyers and sellers can meet and begin the
process of negotiating for a sale. These traditional ad sources are limited in their ability to
present vehicles that match an individual's taste. For example, there is no way to search quickly
through the classifieds by a number of criteria. If I'm interested in a 1970 classic car in North
Carolina with a price of less than $25,000, I'm forced to scan through all the ads, performing the
search manually. The Internet has changed all that.

Today online classifieds and auction sites can allow each user to tailor the listings presented to
their taste. You can search by a number of criteria and limit your listings to just those that you
have an interest in. And with nationwide offerings, your choice of vehicles is much greater than
any newspaper ad or circular.

But with the advent of Internet shopping there is a greater danger of being a victim of fraud
during the buying process. If a local seller lists a car and misrepresents its condition, you'll
likely discover this error during your inspection or test drive. You'll get to physically see the car
(and the seller), which greatly reduces your risk. With an online transaction the seller and car
may be half-way across the country, making an initial inspection difficult. You'll rely more on
the seller's ability and desire to accurately describe the vehicle when you make your
determination to buy.

26
Why Buy Online?

As mentioned, one of the best reasons for buying anything online is the expanded range of
choices you have. A web site like eBay Motors can show you cars from across the nation and
provide you with cross-selections that may lead you in a new direction when making buying
decisions.

Perhaps you started out looking at Ford SUVs, but while searching through vehicle listings you
came across a reference to a Chrysler Minivan that fit your needs better. This ability to analyze
the available vehicles in a variety of ways is what makes shopping on the Internet such a
powerful resource.

Online shopping also can provide you as a buyer a certain level of anonymity. Most sellers will
list an email address as well as a phone number. By contacting the seller via email and asking a
specific list of questions (we'll cover this later) you can weed out potential vehicles without
actually speaking to the seller. This means you can pose your questions at any time of day, and
the seller can respond at their convenience. Email responses can also be saved, making
remembering the responses to your questions that much easier.

In order to make buyers feel comfortable in purchasing vehicles online, big auction sites like
eBay Motors offer a "Buyer Protection" service. EBay's coverage provides insurance on any car
purchase up to $20,000. If the seller misrepresented the vehicle, or doesn’t provide a vehicle at
all, eBay Motors will cover your losses. This is a great selling point to using eBay's services; it

Verifying that the seller is a reliable source of information can be difficult. Use your instincts
and ask as many detailed questions as possible to “feel” the seller out. Also REVIEW the
responses carefully. If a person isn't being honest in their answers to your questions they'll
usually have trouble keeping their information consistent. Be concerned with ANY
discrepancies in the facts that the seller states during the transaction. Of course use your
discretion. People make honest mistakes. Follow up and get clarification to any additional
questions you may have.
27
Going hand-in-hand with the honesty of the seller is the knowledge that the car is being
represented correctly. Not every seller fully understands what they're selling. This especially is
the case with rare or exotic cars. Options that are on the vehicle when it's being sold may or may
not be original factory options. If this is important to you it's best to do the research on the car
yourself. Ask for the VIN number and use a reliable source like CARFAX to do your checking.

Maintenance costs for used cars are a huge unknown unless you have the past maintenance
history. A log book or service book being offered with a car is a huge boon to determining
risks. This is very important with rare and exotic cars. DeTomaso Panteras, for example, can
have expensive repair bills down the road if they're not maintained properly.

There are plenty of costs associated with any purchase above and beyond the asking price. Make
sure you understand exactly what you're getting yourself into before you make any bid. "Read
Twice, Bid Once."

28
MARKETING DEPARTMENT

29
 3.3 MARKETING DEPARTMENT

Marketing is the process of communicating the value of a product or service to customers, for
the purpose of selling the product or service. It is a critical business function for attracting
customers.

From a societal point of view, marketing is the link between a society’s material requirements
and its economic patterns of response. Marketing satisfies these needs and wants through
exchange processes and building long term relationships. It is the process of communicating the
value of a product or service through positioning to customers. Marketing can be looked at as an
organizational function and a set of processes for creating, delivering and communicating value
to customers, and managing customer relationships in ways that also benefit the organization and
its shareholders. Marketing is the science of choosing target markets through market analysis
and market segmentation, as well as understanding consumer buying behavior and providing
superior customer value.

There are five competing concepts under which organizations can choose to operate their
business; the production concept, the product concept, the selling concept, the marketing
concept, and the holistic marketing concept.[1] The four components of holistic marketing are
relationship marketing, internal marketing, integrated marketing, and socially responsive
marketing. The set of engagements necessary for successful marketing management includes,
capturing marketing insights, connecting with customers, building strong brands, shaping the
market offerings, delivering and communicating value, creating long-term growth, and
developing marketing strategies and plans

Marketing research involves conducting research to support marketing activities, and the
statistical interpretation of data into information. This information is then used by managers to
plan marketing activities, gauge the nature of a firm's marketing environment and attain
information from suppliers. Marketing researchers use statistical methods such as quantitative
research, qualitative research, hypothesis tests, Chi-squared tests, linear
regression, correlations, frequency distributions, poisson distributions, binomial distributions,

30
etc. to interpret their findings and convert data into information. The marketing research process
spans a number of stages, including the definition of a problem, development of a research plan,
collection and interpretation of data and disseminating information formally in the form of a
report. The task of marketing research is to provide management with relevant, accurate, reliable,
valid, and current information.

A distinction should be made between marketing research and market research. Market
research pertains to research in a given market. As an example, a firm may conduct research in a
target market, after selecting a suitable market segment. In contrast, marketing research relates to
all research conducted within marketing. Thus, market research is a subset of marketing research

Marketing environment

Staying ahead of the consumer is an important part of a marketer's job. It is important to

understand the "marketing environment" in order to comprehend the consumers concerns,
motivations and to adjust the product according to the consumers needs. Marketers use the
process of marketing environmental scans, which continually acquires information on events
occurring out side the organization to identify trends, opportunities and threats to a business. The
six key elements of a marketing scan are the demographic forces, socio-cultural
forces, economic forces, regulatory forces, competitive forces, and technological forces.
Marketers must look at where the threats and opportunities stem from in the world around the
consumer to maintain a productive and profitable business.

The market environment is a marketing term and refers to factors and forces that affect a firm’s
ability to build and maintain successful relationships with customers.Three levels of the
environment are: Micro (internal) environment - forces within the company that affect its ability
to serve its customers. Meso environment – the industry in which a company operates and the
industry’s market(s). Macro (national) environment - larger societal forces that affect the
microenvironment

31
Market segmentation

Market segmentation pertains to the division of a market of consumers into persons with similar
needs and wants. For instance,Kellogg's cereals, Frosties are marketed to children. Crunchy Nut
Cornflakes are marketed to adults. Both goods denote two products which are marketed to two
distinct groups of persons, both with similar needs, traits, and wants. In another example, Sun
Microsystems can use market segmentation to classify its clients according to their promptness
to adopt new products.

Market segmentation allows for a better allocation of a firm's finite resources. A firm only
possesses a certain amount of resources. Accordingly, it must make choices (and incur the
related costs) in servicing specific groups of consumers. In this way, the diversified tastes of
contemporary Western consumers can be served better. With growing diversity in the tastes of
modern consumers, firms are taking note of the benefit of servicing a multiplicity of new
markets.

Market segmentation can be viewed as a key dynamic in interpreting and executing a logical
perspective of Strategic Marketing Planning. The manifestation of this process is considered by
many traditional thinkers to include the following;Segmenting, Targetingand Positioning.[13]

Types of market research

Market research, as a sub-set aspect of marketing activities, can be divided into the following
parts:

 Primary research (also known as field research), which involves the conduction and
compilation of research for a specific purpose.[14]
 Secondary research (also referred to as desk research), initially conducted for one purpose,
but often used to support another purpose or end goal.

By these definitions, an example of primary research would be market research conducted into
health foods, which is used solely to ascertain the needs/wants of the target market for health

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foods. Secondary research in this case would be research pertaining to health foods, but used by
a firm wishing to develop an unrelated product.
Primary research is often expensive to prepare, collect and interpret from data to information.
Nevertheless, while secondary research is relatively inexpensive, it often can become outdated
and outmoded, given that it is used for a purpose other than the one for which it was intended.
Primary research can also be broken down into quantitative research and qualitative research,
which, as the terms suggest, pertain to numerical and non-numerical research methods and
techniques, respectively. The appropriateness of each mode of research depends on whether data
can be quantified (quantitative research), or whether subjective, non-numeric or abstract
concepts are required to be studied (qualitative research).
There also exist additional modes of marketing research, which are:

 Exploratory research, pertaining to research that investigates an assumption.

 Descriptive research, which, as the term suggests, describes "what is".
 Predictive research, meaning research conducted to predict a future occurrence.
 Conclusive research, for the purpose of deriving a conclusion via a research process

The marketing planning process involves forging a plan for a firm's marketing activities. A
marketing plan can also pertain to a specific product, as well as to an organization's
overall marketing strategy. Generally speaking, an organization's marketing planning process is
derived from its overallbusiness strategy. Thus, when top management are devising the firm's
strategic direction or mission, the intended marketing activities are incorporated into this plan.
There are several levels of marketing objectives within an organization. The senior management
of a firm would formulate a general business strategy for a firm. However, this general business
strategy would be interpreted and implemented in different contexts throughout the firm.

Marketing strategy

The field of marketing strategy considers the total marketing environment and its impacts on a
company or product or service. The emphasis is on "an in depth understanding of the market
environment, particularly the competitors and customers."

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A given firm may offer numerous products or services to a marketplace, spanning numerous and
sometimes wholly unrelated industries. Accordingly, a plan is required in order to effectively
manage such products. Evidently, a company needs to weigh up and ascertain how to utilize its
finite resources. For example, a start-up car manufacturing firm would face little success should
it attempt to rival Toyota, Ford, Nissan, Chevrolet, or any other large global car maker.
Moreover, a product may be reaching the end of its life-cycle. Thus, the issue of divest, or a
ceasing of production, may be made. Each scenario requires a unique marketing strategy. Listed
below are some prominent marketing strategy models.

A marketing strategy differs from a marketing tactic in that a strategy looks at the longer term
view of the products, goods, or services being marketed. A tactic refers to a shorter term view.
Therefore, the mailing of a postcard or sales letter would be a tactic, but changing marketing
channels of distribution, changing the pricing, or promotional elements used would be
considered a strategic change

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FINANCE DEPARTMENT

35
 3.4 FINANCE DEPARTMENT
The manager, system is the sole responsible for the functioning of the system in
an orderly manner. The prime duty of the manager is to identify the application of
computer in the various fields within the company for an improved and effective
communication. Now he is assisted by computer literates who have been placed at latest
one in each department.

The manager ensures the smooth functioning of the programs and also rectifies
the problems encountered, if any. Any system requirement identified by the staff or the
management is reported to the manager, system. A system study is done by the manager
to assess the requirement of the software and a feasibility report is presented to the MD
for approval of designing a system.

On confirmation, the systems manager proceeds in developing the software and

implements the same. The proper functioning of the software developed is checked,
verified and necessary modification are done, if necessary to the entire satisfaction of the
end-user and management.

The various software developed for the organization includes

 Invoice
 Service
 Production
 Stores
 Despatch
 Payroll
 Branch stock maintenance
 Casting stock maintenance
 Debtor/Creditor
 Worker weekly wage report

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SALES DEPARTMENT

37
 3.5 SALES DEPARTMENT

Sales team of an organization play a significant role within marketing strategy of this company.
A salesperson’s primary objective is to sell, though there are many skills involved and their
duties can be quite diverse depending on things like the size of outlet they are involved with.
Researchers show that across a range of industries, there is a direct and consistent correlation
between the caliber of the sales force and organizational growth.

In the volume of this task, I’ll take Yves Rocher Company which is a company that is famous
for the sales team and advertisement as an example to analyze the role of sales team within
marketing strategy

Yves Rocher, which was established in 1959, is a famous international botanical cosmetic
brand with a full range of products including skin care, make-up, perfume and body care. The
French company, named after its founder, created Botanical Beauty based on the treasures of the
botanical world and its infinite potential. Yves Rocher is proud to be a pioneer in its use of
organic ingredients in cosmetic concoctions. More than 50 years of experience provide a unique
expertise, today Yves Rocher remains the first to offer Botanical Beauty Care, that is even more
powerful and respectful of women and nature. To facilitate the access to beauty, the Yves Rocher
brand has always distributed its own products by stores, mail order, online, and beauty institutes
without any intermediaries, to ensure that you get the best of beauty care at the best possible
price. Currently, the company is present in 5 continents and in 88 countries, 1600 stores and
beauty institutes with above 30 million customers all around the world. In 2007, Yves Rocher
entered into Vietnam market. The company has placed nearly 10 stores in two big cities are
Hanoi and Ho Chi Minh with about 25,000 customers

38
HUMAN RESOURCE
DEPARTMENT

39
 3.6 HUMAN RESOURCE DEPARTMENT

HRM is the legal liason between the organization and the employees, they are to uphold the
employment and safety laws (osha, and civil rights act) as well as follow the practices, which
may differ within federal guidelines, that the employer authorizes.

Corporations are always searching for better ways to produce goods and services. When new
technological developments give some organizations a competitive advantage, their rivals try to
catch up by adopting and improving on the new technologies.

Ford has put many of Toyota's technical advances to work in its own plants, and General Motors
has spent over $50 billion in the last decade to modernize its production facilities to develop
skills in flexible manufacturing.

A large part of this growth is the Human Resources department of these companies, who are
responsible for hiring the people with the knowledge to bring new technology into a company.
To be successful in the automotive market, these companies needs a highly skilled, flexible and
committed work force, a flexible and innovative management, the ability to retain developed
talent, and a strong partnership between management and labor unions.

To achieve these goals, the company needs a talented HR department. Besides hiring the right
people to manage and perform specific jobs, HR managers have to build up commitment and
loyalty among the workforce by keeping them up to date about company plans, and laying out
the implications for job security and working conditions. Such was the case when I worked at
Velco.

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From the interview process to my exit interview at the end of the summer, the HR department
was every employee's main connection between the production floor and the upper management.
The HR department kept us informed via bi-weekly meetings, a company newsletter, and
bulletin-board postings throughout the plant. Whenever a question arose, instead of asking
middle-management, an employee could go straight to the HR rep they were assigned to. From
my experiences, it seemed like the HR reps knew everything there was to know about the
company and how it is run. And I found that to be a very valuable asset. I imagine the same takes
place at large corporations around the world, be it Velcro or General Motors

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CHAPTER IV
CONCLUSION

42
 CONCLUSION

From this practical training of 30 days which I had undergone at A.M. MOTORS
Company, I understood the various activities involved in each department thoroughly.

I am also understood the importance of interfacing all the departments effectively to meet
the challenge of marketing. The importance of maintaining good relationship the service for the
development of the company.

The institutional training undergone here helped as to know about various departments
and that are to be followed in financial and social institution. The company made us to know
clear about how a company can survive in the present competition world.
We thank our company staff members and department faculty members who gave us an
opportunity for such as useful training.

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