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    A Study On Customer

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    Anonymous yDxprleay
    This document appears to be a questionnaire for a study on customer preferences for small cars from Maruti Suzuki in India. The questionnaire collects personal information from respondents and asks questions about respondents' preferences between Maruti Suzuki models, reasons for choosing Maruti Suzuki, expectations for new features and models, and ratings of Maruti Suzuki's features. It aims to understand purchasing behaviors and gather suggestions for improving Maruti Suzuki's small car segment.

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    A Study On Customer

    Uploaded by

    Anonymous yDxprleay
    69 views4 pages
    This document appears to be a questionnaire for a study on customer preferences for small cars from Maruti Suzuki in India. The questionnaire collects personal information from respondents and asks questions about respondents' preferences between Maruti Suzuki models, reasons for choosing Maruti Suzuki, expectations for new features and models, and ratings of Maruti Suzuki's features. It aims to understand purchasing behaviors and gather suggestions for improving Maruti Suzuki's small car segment.

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    A STUDY ON CUSTOMER.docx

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    This document appears to be a questionnaire for a study on customer preferences for small cars from Maruti Suzuki in India. The questionnaire collects personal information from respondents and asks questions about respondents' preferences between Maruti Suzuki models, reasons for choosing Maruti Suzuki, expectations for new features and models, and ratings of Maruti Suzuki's features. It aims to understand purchasing behaviors and gather suggestions for improving Maruti Suzuki's small car segment.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    69 views4 pages

    A Study On Customer

    Uploaded by

    Anonymous yDxprleay
    This document appears to be a questionnaire for a study on customer preferences for small cars from Maruti Suzuki in India. The questionnaire collects personal information from respondents and asks questions about respondents' preferences between Maruti Suzuki models, reasons for choosing Maruti Suzuki, expectations for new features and models, and ratings of Maruti Suzuki's features. It aims to understand purchasing behaviors and gather suggestions for improving Maruti Suzuki's small car segment.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    of 4

    A STUDY ON CUSTOMER

    PREFERENCE
    ON SMALL CARS WITH
    SPECIAL REFERENCE TO MARUTI
    SUZUKI
    ”

    QUESTIONNAIRE
    PERSONNAL INFORMATION:
    Name :

    Age : a) 20-30 b) 30-40c) 40-50 d) 50-60 e) Above 60

    Sex : a) Male b) Female

    Income : a) 1000-10000 b) 10000-20000c) 20000-


    30000 d) 30000-40000 e) Above 40000

    Occupation:

    1. Which is your favorite small car in MARUTI SUZUKI?


    2. a) Alto b) Zen estilo c) Swiftd) WagonR e) A star f) Ritz2.
    3. Which particular brand of MARUTI SUZUKI are you using
    currently?a) Alto b) Zen estilo c) Swiftd) WagonR e) A star f)
    Ritz

    3. Why you are giving first preference to MARUTI SUZUKI while


    buying small car?
    a) Good facilities b) Quality servicec) Price c) Good designs d) Be
    tter mileage

    4. Which promotional media is influencing you to buy small cars?


    a) Broad casting b) Product demonstrationc) Word of mouth d)
    Publications
    5. Which company is your second choice while buying small car?
    a) Ford b) Hyundai c) Tatad) Chevrolet e) Volkswagon d) Mahindr
    a

    6. Reason for your choice?


    a) Brand name b) Featuresc) Price d) Mileage

    7. What is your opinion about service of MARUTI SUZUKI


    comparing with others?
    a) Excellent b) Very Goodc) Good d) Average e) poor

    8. The small cars of MARUTI SUZUKI if we upgrade to sedan


    whether you will opt for the same?
    a) Yes b) No

    9. Are you satisfied about the price of MARUTI SUZUKI small car
    comparing with others?
    a) Highly satisfied b) Satisfiedc) Neutral d) Dissatisfied

    10. Which is your favorite design of small car of MARUTI


    SUZUKI?
    a) Alto b) Zen estilo c) Swiftd) WagonR e) A star f) Ritz

    11. Do you want any changes in small cars of MARUTI SUZUKI?


    a) Yes b) No

    12. What kind of changes are you expecting in the small car
    segment of MARUTI SUZUKI?
    a) Increase mileage b) Add new facilitiesc) Reduce price d) Introd
    uce Diesel models e) Changes in design

    13. Do you feel that there will be demand for a model which is in
    the NANO platform?
    a) Yes b) No
    14. What are the qualities they have to include when introducing
    this car?
    Answer)...........................................................................................
    ...............................
    ……………………………………………………………………………
    ……………...

    15. What is your opinion if they are giving diesel option for
    WAGONR, ALTO, A STAR and ZENESTILO?
    a) Will be successful b) Will be failure

    16. Rate the following feature of MARUTI SUZUKI?


    Excellent

    Very Good

    Good

    Average

    Poor

    Facilities:

    Design

    Service

    Mileage :
    17. If MARUTI SUZUKI is planning to launch another small car
    which particular price range youprefer?a) 100,000-
    200,000 b) 200,000-300,000c) 300,000-400,000 d) 400,000-
    500,000 e) 500,000-600,000

    18)‘A star’ and ‘ZEN Estilo’ have less demand than other MARUTI
    SUZUKI small cars, What are the
    reasons?
    a) Technical fault b) Facilitiesc) Design d) Price e) Mileage19. Do
    you feel that the introduction of more models with in the small car
    segment will improve saleof MARUTI SUZUKI?a) Yes b) No20.
    Which is your favorite color in
    car?a) White b) Black c) Redd) Blue e) Brick red f) Silky silver g)
    Sunlight copper h) Azure grey i) Ecru beige

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