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Titan Case Study
Titan Case Study
Retail marketing
PRODUCT SITUATION:
Currently Titan offers following products in Indian market
PROBLEM IDENTIFICATION
ALTERNATIVES
Conclusion
Titan has emerged as a very popular brand in india. It has
been successful in creating an international image.
Starting from nowhere to where they are now is a big
task to achieve. They have earned a huge amount of
customer satisfaction and customer loyalty at the same
time. Retail management at titan has been a key factor in
gaining success. The brand name of titan has also helped
its sub brands like fast track , loop to earn a huge
popularity. This shows how smartly titan has emerged as
a brand in the Indian and international markets.