Change Management

Workshop
ƒThe role of terminology policies within
Terminology Policies & strategies to manage change in society
Change Management and organizations: a business oriented
point of view.

Gabriele Sauberer
(TermNet)

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and Planning

Change Management Change Management

ƒDefinition and history of change management -

an online tutorial:
ƒhttp://www.change-management.com/tutorial-
definition-history.htm
ƒ“… two fields of thought: an engineer's
approach to improving business performance
and a psychologist's approach to managing
the human-side of change.” A combination of these two approaches is to be
supposed to be the most successful.

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Change Management Definition

Engineer Psychologist

Focus Processes, systems,

structure
People ƒChange management is the process,
Business ISO 9000, Quality
Human resources tools and techniques to manage the
practices Management, etc.
Business issues or Personal change,
people-side of business change to
Starting point
opportunities employee resistance achieve the required business
Measure of
success
Financial and statistical
metrics
Job satisfaction, turn-
over, productivity loss
outcome, and to realize that business
Perspective on “Shoot the stragglers, “Help individuals make sense change effectively within the social
of what the change means to
change carry the wounded.” them.” infrastructure of the workplace.

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 Definition Change Management

ƒThis definition allows to: Any organization today should:

ƒSeparate change management from ƒ constantly examine its performance,
strategy, processes and systems to
business improvement techniques.
understand what changes need to be made
ƒView change management as an ƒunderstand the implications of a new
essential competency to overlay and change on its employees given their
integrate with these techniques. culture, values, history and capacity for
change.

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What changes? Terminology & Change

1) Business culture & values Æif you want to convince decision makers
ƒ The response of the employee has shifted to implement your terminology policy,
from “yes, sir” to “why are we doing that” you should:
ƒevolution from traditional values (control, ƒfind out who the decision makers are
predictability and consistency) to new values ƒanalyse expectations of interested
(accountability, ownership and empowerment) parties & people involved
ƒmakes the implementation of business change ƒbe able to „speak the language“ of these
more difficult (business) people
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Framework & Expectations Framework & Expectations

Involved mood, relevance, expectations (+) strategies,
attitude power concerns (-) remedies Involved mood, relevance, expectations (+) strategies,
1......5 attitude power concerns (-) remedies
+/=/-
+/=/- 1......5
Senior manage- Principal of 5 -4 + CONSISTENCY; Long-term
ment, Boss university, cost savings, strategy; Terminology team + 4-5 Recognition Provide
CEO; transparency awareness Hidden agenda? visibility,
raising; budget support;
- Costs and time
plans; time detailed
consuming, trqining
management; infor,ation;
needs; change
fund raising training etc
management
Decision makers Head of 4–5 More efficiency; Major
CommunicAt more budget; methodo-
ion; middle branding logies;
mgnt Feasible ? More delegation of
work? Evaluation ? tasks
Expertise
sufficient?

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 What changes? Terminology & Change

2) Organization of work & business ƒdefine goals, strategic approach and

processess – towards project success of the programme,
oriented organizations
ƒdefine objectives and success of the
Æto implement your terminology policy projects & the project management
successfully, you should:
ƒbe familiar with the characteristics of
ƒtreat the policy like a programme – to be
broken down into & implemented by projects, etc.
several projects:

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Every Project is Every Project is

ƒ new / innovative, relevant / important ƒ determined by the golden triangle

ƒ complex, dynamic
ƒ interdisciplinary, Resources

ƒ and has a project „culture“

(rules and way of management)

Time Quality

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Project Management Terminology Projects

ƒ WHO does ƒWhat is specific about terminology projects?

ƒ WHAT ƒComplex, cost & time consuming
ƒ (until) WHEN ƒneed for explanation („what is terminology?“
ƒ HOW (in which „what is the difference between terminology
form) and ...?“)
ƒ WHY ƒneed for argumentation („why important?“
ƒ WHERE „feasible anyway?“ „how much ...“, too broad,
too horizontal, etc.)

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 What changes? Management Principles

3) Management philosophy
ÆYou should know & consider the 1. Think and act result-orientated
6 basic principles of efficient and 2. Contribute to the big picture
effective management: 3. Focus on few things

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Management Principles Terminology & Change

ƒTo know the principles does not nece-

4. Use your strenghts ssarily mean to be able to apply them
5. Create trust ƒSuccess factors for terminology policy
6. Think positive projects
(Fredmund Malik) ƒUnderstanding and contributing to
management philosophy & strategy

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Success Factors Success Factors

1. Think and act result-orientated SMART - ensure that goals are set
ƒ Design your terminology project(s) ƒ S-pecific
practice- and result-oriented
ƒ M-easurable
ƒ Promote your results (the new
terminology policies helps/helped to ƒ A-chievable
inprove, reduce, optimize ...) ƒ R-ealistic / R-elevant
ƒ Define your goals clear and ƒ T-imely / T-ime specific
measurable (SMART formula)
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 Success Factors Success Factors

2. Contribute to the big picture 3. Focus on few things

ƒ Terminology policies play a crucial role in ƒ Start with smaller projects for a specific
the management of changes and need and in a specific field of change
improvements of:
ƒ e.g.: multilingual newsletter for new
ƒ Information & knowledge management
international / diverse teams;
ƒ Corporate speach / corporate identity
ƒ online manual for new corporate software
ƒ PR & Marketing
tools,
ƒ Diversity Management
ƒ .............................
ƒ .............
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Success Factors Success Factors

4. Use your strenghts 5. Create trust

ƒ Clear objectives and structures
ƒ When it´s easy, it´s your strenght and
ƒ Consistent internal and external terminology
you are good in it and communication – to support successful
ƒ Concentrate on the strenghts of the Change Management
terminology policy – and your own ƒ The terminology product/service as
strenghts essential part of the product/service of the
company/organization – to ensure quality
ƒ If necessary, find competent partners ƒ Culture of dealing with problems, conflicts,
to compensate the weeknesses mistakes, team culture, etc.

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Success Factors Success Factors

6. Think positive 6. Think positive

ƒ Terminology as high quality part of ƒ Terminology as high quality part of
end products which are needed and end products which are needed and
appreciated in a fast changing society appreciated in a fast changing society:
ƒ e.g. the 3 main fields of application for 1. Information & communication (p/s/t)
terminology products, services and 2. Classification (p/s/t)
tools (p/s/t) 3. Translation (p/s/t)
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 African languages Thank you

6. Think positive For your attention!

ƒe.g. European and African languages as
resources & markets – not as problems
www.termnet.org
ƒRoundtable „Language policies in a global
perspective and human rights“ within the gsauberer@termnet.org
project „Linguistic diversity and literacy in
global perspective“ (www.ecml.at), 21st June
2005, Vienna, Austrian Commission for
UNESCO
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