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A project report on:-

BIG BAZAR
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Submitted by:- submitted to:-
aaditri vatsa

BIG BAZAR

ACKNOWLEDGEMENT
CERTIFICATE

EMPLOYEE ENGAGEMENT

INTRODUCTION

OBJECTIVES OF STUDY

SCOP OF STUDY

RESEARCH METHODOLOGY

BACKGROUND

FEATURES OF THE PRODUCT

COMPETITORS OF BIG BAZAAR

MARKETING STRATEGY

ACHIEVEMENTS
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DATA ANALYSIS

NATIONAL AND INTERNATIONAL RETAILERS

RECOMMENDATION

CONCLUSION

BIBLIOGRAPHY

QUESTIONNAIRE:

Acknowledgement

I gratefully acknowledge the valuable guidance and support of big bazar pvt ltd, patna for
giving me an opportunity of taking such a challenging project which has enhanced my
knowledge.

This project gave me a clear insight into real world business situations and gave me
ample opportunities to apply my theoretical Knowledge to practical situations. I would
also like to thank Mr.R.S .ROY for their suggestions and support in completing this
project.
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Last but not the least I would also thank to my parents,friends and classmates for their
patiences and belief in my work,and providing me valuable solution.

Without the priceless contribuation and conveted guidance of all the above
mentioned people, this project would have never got a shape of reality and emerged
before all of you in the manner and style as itnow appears

certificate
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This is to certify that Miss Aaditri Vatsa, has prepared his summer training project
report titled “ Study of consumer behavior toward Big Bazar” of Big Bazar at Patna
unit under my supervision and guidance from 24th June 2017 to 28th July 2017.the work is
original and has been done independently by the student.

I further confirm that miss Aaditri Vatsa bears a good moral character.

Corporate Guide

Mr. R.S. ROY

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EMPLOYEE ENGAGEMENT

DEFINITION

Employee engagement definitions vary from “a positive emotional connection to

an employee’s work” to “engaged employees are inspired to go above and beyond the
call of duty to help meet business goals”

Employee engagement is the level of commitment and involvement an employee

has towards their organization and its values. In essence, companies strive for engaged
employees because they are those who work longer hours, try harder, accoplish more and
speak positvely about their organizations.

Employee engagement is one step ahead of employee satisfaction. Employee is

not only satisfied with the management decisions, salary and things but also giving back
to the organization in terms of commitment, dedication, and loyalty.

Engagement is the energy, passion, or fire in the belly employees have for their
employer

Stay : Desire to be a member of the organization

Say : Speak positively about the organization

Strive : Go beyond what is minimally required

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LEVELS OF EMPLOYEE ENGAGEMENT

There are three levels of Employee Engagement

1. Engaged employees
2. Not engaged employees
3. Actively disengaged employees

Engaged employees work with passion and feel a profound connection to their
company. They drive innovation and move the organization forward.

Not Engaged employees are essentially “checked out”. They’re sleepwalking

through their workday, putting time – but not energy or passion – into their work.

Actively disengaged employees aren’t just unhappy at work; they’re busy acting
out their happiness. Every day, these workers undermine what their engaged coworkers
accomplish.
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ENGAGEMENT – THE EVOLUTIONARY JOURNEY

Higher
How much people
Engagement want—and actually
Positive do—improve business
Correlation results
With

Business
Commitment How much people want to
Performance improve business results

Satisfaction How much people

like it here

Lower

Employee Research over Time

SATISFIED V/S. ENGAGED EMPLOYEES

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Satisfied Employees - Engaged Employees –
Comfortable Deeply connected with their work
Content Work environment
Gratified Team/colleagues
Pleased Sense of Ownership
Commitment

EXAMPLES

Satisfaction Dimensions Engagement Dimensions

My workload is about right. I feel energized by the work that I do
I like the people I work with. My co-workers and I help each other out
I have the tools that I need to do my job when the pressure is on
well. Our company vision and mission is clear to
I receive the skill and knowledge training me.
that I need to do my job well. I feel responsible for my own success here
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DIAGNOSTIC TOOL FOR EMPLOYEE ENGAGEMENT INCLUDE -
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INTRODUCTION TO THE PROBLEM-

Current studies show that organizations are focusing on the meaning of employee
engagement and how to make employees more engaged. Employees feel engaged when
they find personal meaning and motivation in their work, receive positive interpersonal
support, and operate in an efficient work environment. What brought engagement to the
forefront and why is everyone interested in it? Most likely, the tight economy has
refocused attention on maximizing employee output and making the most of
organizational resources. When organizations focus attention on their people, they are
making an investment in their most important resource. You can cut all the costs you
want, but if you neglect your people, cutting costs won’t make much of a difference.
Engagement is all about getting employees to “give it their all.” Some of the most
successful organizations are known for their unique work environments in which
employees are motivated to do their very best. These great places to work have been
recognized in such lists as Fortune’s 100 Best Companies to Work For.

The concept of engagement is a natural evolution of past research on high-

involvement, empowerment, job motivation, organizational commitment, and trust. All of
these research streams focus on the perceptions and attitudes of employees about the
work environment. In some ways, there are variations on the same fundamental issue.
What predicts employees “giving their all?” Obviously, all organizations want their
employees to be engaged in their work.

Several standardized tools exist for assessing employee engagement and

providing feedback for making changes. These tools tend to have several common goals
and characteristics:
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CREATE A SIMPLE AND FOCUSED INDEX OF
WORKPLACE ENGAGEMENT-

Many organizations are using very short, simple, and easy to use measures
that focus on the fundamentals of a great workplace. Instead of conducting broad
culture/climate surveys with 100 or more questions, organizations are opting for a
focused approach that measures fundamental qualities of the workplace that likely
will be important 10 years from now (e.g., feedback, trust, cooperation).
ALLOW FOR BENCHMARKING-

Most organizations want to know how they compare to other organizations. Using
a standard measure of engagement allows organizations to see how they compare to other
companies along a simple set of fundamental work qualities.
DIRECT ACTION-

Engagement measures tend to be very actionable. This means that the

organization can alter practices or policies to affect employees’ responses to every item
in the measure.
SHOW RELATIONSHIP TO COMPANY PERFORMANCE-

Without a link to company performance or other critical outcomes, measures of

engagement have little value. The whole idea behind engagement is that it leads to
enhanced performance. The link to performance outcomes is a necessary underlying
assumption of all engagement measures.
ENGAGEMENT PREDICTS ORGANIZATIONAL SUCCESS

Many studies have shown that investments in people (i.e., HR-related practices)
have a reliable impact on the performance of organizations. The Bureau of Labour
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conducted a comprehensive review of more than 100 studies and found that people
practices have significant relationships to improvements in productivity, satisfaction, and
financial performance. Research has shown that when engagement scores are high,
employees are more satisfied, less likely to leave the organization, and more productive.

Each organization is different and there are many factors that affect bottom-line
outcomes; however, engagement scores can serve as meaningful predictors of long-term
success. Some organizations use engagement scores as lead measures in their HR
scorecards. When an organization can show the relationship between engagement scores
and bottom-line outcomes, everyone pays attention to the engagement index. Establishing
this critical link between people and performance helps HR professionals prove that
people-related interventions are a worthwhile investment.

SCOPE OF THE STUDY

 Develop an understanding of what Employee Engagement and Satisfaction is?

 Explore the difference between Employee Engagement and Employee Satisfaction

 Discuss the research into why engagement and satisfaction is important

 Identify the Diagnostic Tools for Employee Engagement.

 Highlight the “Top” Best Practices

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 Explore HR actions for developing engaged employees

 Key Outcomes.

 To identify the things which can help the employee to be more satisfied.

RESEARCH METHODOLOGY

“Research is a careful investigation or inquiry specially through search for new

facts in any branch of knowledge”.
Research methodology is a science of collecting , identified & presenting facts in such
way that it leads to uncertain some truths or angles of reality. It is a systematic effort to
gain new knowledge.

TYPES OF RESEARCH-

In the study of employee engagement Descriptive research is used. Descriptive

research is carried out for the the purpose of collective descriptive information like
employees opinion, benefits, personal details, awareness etc.

RESEARCH DESIGN-

“ Research design is the arrangement of the conditions for collection and analysis
of data in a manner that aims to combine relevance to the research purpose with economy
in procedure”.
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METHODOLOGY-

 To measure the employee engagement and satisfaction, first sample size is made.

 As the manpower in Apollo Tyres Limited is 4229, and 1057 per shift. Therefore

10 % of the general shift is considered as the sample size. So sample is 100.

 Questionnaire is made and on the basis of that results are analysed.

 Thus after the completion of this survey the analysis and interpretation are done

 The sample questionnaire is shown here,

LIMITATIONS-

1.Limited time duration.

2.Busy schedules of the workers/ employee.

3. Mostly workers were not giving the answer of the questionnaire.

4. The program for employee engagement which was conducted cover a short period of
time. It is impossible to surface all the aspect of the programs.

RESULTS AND CONCLUSION

The survey clearly indicates that, the man power is more in the age group of 30- 40
years, i.e they are satisfied with the working environment.

More experienced workers are their, who are bound with the firm since last 10 to 15
years, which means mostly the people are adapted with the culture of the organization.
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Workers strongly agree that they get all the tools and resources for their work, which
means that the company very keenly looks after the demand of the worker.

Those who are bound with the company since last 10 -15 years are completly satisfied,
but those who hav joined the firm as fresher are not seems to be that satisfied.

Workers are completly satisfied with the training opportunities and also with the working
environment.

They have mutual support among themselves and also they share information among
themselves.

Their is good cooperation between the departments also and they are willing to work with
each other.

Workers are highly engaged in their work, they are aware of all the policies of the
company.

Company conduct regular induction sessions which helps the workers to flourish well.

Workers are strongly emotionally bound with the organization, which means they will
have a long lasting relation with the company, and it again adds to the value of the
company,

People are highly passionate about achieving the goals of the company, and they consider

the company’s growth to be their individual growth.

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BIG BAZAAR

Key Facts

Year of Launch: - 2001

No of Stores: -214

No of Cities with presence: - 90

A total retail space covered:- 16 million sq.ft.

Core Value Model: - Customer Connectivityexperimenting with products and

servicesSavingsLowest Price
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Focus of Marketing Initiatives: - Engage the customers by adapting to local
cultureFocus on the lowest price guarantee in all the campaigns

Key Driver of Footfall:- Large Product Mix

Growth rate:- 19%-22%

For the last 12 years Big Bazaar is the brand associated with value for money and
convenience. Launched in the year 2001, Brand Big Bazaar wanted to bring
affordability, variety and hygiene within the reach of the common man. The big
Bazaar growth story is an ideal example of the expansion of the hypermarket format
in the Indian subcontinent.

Today, Big Bazaar provides a platform for over 15,000 small, medium and large
producers and manufacturers to sell their products to Indian consumers.

In a more recent move Future Group merged its largest business unit, Future Value
Retail, which houses Big Bazaar and Food Bazaar, with Pantaloons Retail, a listed
company that runs the group‘s smaller retail operations. This move is expected to
reduce operating costs and restore investor confidence
(www.economictimes.indiatimes.com).

But what remains same is the target audience of the brand ―the value seeking middle
class man, with ―Kanjoosi‖ as his shopping ethos‖.

Price is the main value proposition for Big Bazaar. Prices are usually 5 to 60 percent
lower than the market price.
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The Average Size of Big Bazaar store is 50,000 sqft and the Big Bazaar family center
is 80,000-120,000 sq. ft.

Stocks 3,000 to 4,000 SKUs (stock-keeping units) of merchandise

Food and groceries account for 40% of Big Bazaar‘s revenue, whereas fashion and
apparel make up for about 30% of the overall revenue. The remaining 30% comes
from the other units such as electronics.
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INTRODUCTION
Big Bazaar is a chain of shopping malls in India, owned by the Pantaloon Group
and which work on Wal-Mart type economies of scale. They have had considerable
success in many Indian cities and small towns. Big Bazaar provides quality items but
at an affordable price. It is a very innovative idea and this hypermarket has almost
anything under one roof….Apparel, Footwear, Toys, Household Appliances and
more. The ambience and customer care adds on to the shopping experience.

IS SE SASTA AUR ACHA KAHIN NAHIN:-

Big bazaar is the company’s foray into the world of hypermarket discount stores, the
first of its kind in India. Price and the wide array of products are the USP’s in Big
Bazaar. Close to two lakh products are available under one roof at prices lower by 2
to 60 per cent over the corresponding market prices. The high quality of service, good
ambience, implicit guarantees and continuous discount programmers have helped in
changing the face of the Indian retailing industry. A leading foreign broking house
compared the rush at Big Bazaar to that of a local suburban train.

PRODUCTS AVAILABLE IN BIG BAZAAR:-

Apparel and Accessories for Men, Women and Children.

Baby Accessories Toys Luggage

Cosmetic Home Textiles Linens
Crockery Home Needs Sarees
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Dress Materials Household Appliances Stationery
Electrical Accessories Household Plastics Utensils & Utilities
Electronics Hardware Suiting & Shirting
Footwear Home Decor

OBJECTIVES OF STUDY

1. To find out the buying behavior of the customers coming in to Big Bazaar in surat

2. To determine the current status of Big Bazaar.

3. To find out the customers response towards Big Bazaar.

4. To study the satisfaction level of customers in different attributes of Big Bazaar.

5. To identify main competitors of Big Bazaar.

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SCOP OF STUDY

 Big bazaar should include more of branded products its product category so as
to attract the brand choosy people to come in to big bazaar.

 Big bazaar should provide large parking space for its customers so that they
can easily park their vehicles.

 It should make different cash counters for different customers. Cash counter
and credit card payment counter should be placed differently in order to
reduce the rush and save the customer’s time. This will be a kind of motivator
for the customers of big bazaar.
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CONCLUSION

Big bazaar is a hypermarket as it provides various kinds of goods like apparels,

grocery, stationary, food items, electronic items, leather items, watches, jewellery,
crockery, decorative items, sport items, chocolates and many more. It competes
with all the specialty stores of different products which provide goods at a
discounted rate all through the year. It holds a large customer base and it seemed
from the study that the customers are quite satisfied with big bazaar. As of now
there are 34 big bazaars in different cities of India, it seems that there is a vast
growth of big bazaar lying as customers demand is increasing for big bazaars. Big
bazaar is a hypermarket store where varieties of products are being sold on
different product category. It has emerged as a hub of shopping specially for
middle class people.
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RESEARCH METHODOLOGY

Technology, customers tastes and preferences play a vital role in today’s generation.
Research Methodology is a set of various methods to be followed to find out various
information’s regarding market strata of different products. Research Methodology is
required in every industry for acquiring knowledge of their products.

RESEARCH OBJECTIVES:-

Primary objectives:->

 To find out the buying behavior of the customers coming in to Big Bazaar in
surat city.

Secondary objectives:->

 To determine the current status of Big Bazaar.

 To find out the customers response towards Big Bazaar.
 To study the satisfaction level of customers in different attributes of Big Bazaar.
 To identify main competitors of Big Bazaar

RESEARCH DESIGN:-

Exploratory research
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1. SAMPLING DESIGN:-

Non-probability sampling – convenience sampling

2. TYPE OF DATA TO BE USED:-

 Primary data
 Secondary data

3. DATA COLLECTION METHOD:-

Data is collected from various customers through personal interaction. Specific

questionnaire is prepared for collecting data. Data is collected with 12 mere interaction
and formal discussion with different respondents. Some other relevant information
collected through secondary data

Data is detained from two important sources, namely:

1. Primary data

2. Secondary data

 Primary Data:
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Primary data are gathered from the specific purpose or for a specific research project,
consists of original information for the fulfillment of original objective. When the data
are required for the particular study can be found neither in the internal record of the
enterprise nor in published source, in some cases it may become necessary to collect
original data.

Primary data can be collected in four ways:

1. Observation
2. Focus
3. Survey
4. Experiment
 Secondary Data:
Secondary data are the data, which already exists somewhere. Secondary data
provide starting point of research and after that the advantage of low cost and ready
availability.

Secondary data can be divided into two types:

1. Internal Data
2. External Data When researcher use the data that has already been collected by
other data is collected is called Secondary Data.
Secondary data can be obtained from journals i.e. internal sources report.
Government publications and books, professional bodies etc. Internal data are reports and
memos generated within an organization to facilitate its operations. External data are
those specially produce for outside consumption.
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4. SAMPLE SIZE:-

 100 customers

5. RESEARCH INSTRUMENT:-

survey by questionnaire
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COMPANY BACKGROUND

Future Retail (India) Limited was incorporated as Manz Wear Private Limited in the year
1987. It became a public limited company in 1991 and was renamed Pantaloon Fashions
(India) Limited and then Pantaloon Retail (India) limited in 1999. Over the years the
company has accelerated growth through its ability to manage change. It integrated
backwards into garment manufacturing and expanded its retail network at the same time.
It launched three successful brands – Pantaloon trouser bar denims and John Miller shirts
between 1987 and 1993.

The company introduced the concept of The Pantaloon Shoppe, an exclusive men’s wear
retail store, which expanded across India from 1994-1998 . In the year 1997, Pantaloon
moved to large format lifestyle retailing with the launch of Pantaloons India’s family
Store. Pantaloon has grown to a 29 store network and occupies 263,000 sq ft of the retail
space. They contributed Rs 174 crores to the total turnover of the company.

The management was aware that in retail, size mattered. The business revolved around
volumes. Lifestyles retailing did not rally provide these volumes the volumes came from
the large Indian middle class market that was waiting to be tapped. Big Bazaar – the
discount store — was launched in the year 2001, to meet the aspirations of he middle
class. In a short span of two years it had added a Food Bazaar and Gold Bazaar to its
ranges of offerings.

Market environment

At the time of the launch of Big Bazaar there was no real precedent in the Indian market
Giants the RPG hypermarkets had opened in Hyderabad only two months prior to the
launch of Big Bazaar. A western model had to be adapted to suit the needs of the Indian
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environment various local markets and local market leaders were studied. This was done
to understand the product mix and the prices offered. One of the key discount retailers
studied was Sarvanna Stores in Chennai.

FEATURES OF THE PRODUCT

1. CONSUMER PRODUCTS:

Consumer products are products and services bought by final consumers for personal
consumption: Marketers usually classify these products and services further based on
how consumers go about buying them. Consumer products include convenience
products, shopping products, speciality products, and unsought products. These
products differ in the ways consumers buy them and therefore in how they are
marketed.

Convenience Products : are consumer products

and services that the customer usually
buys frequently, immediately, and with a
minimum of comparison and buying
effort. Examples include soap, candy,
newspapers, and fast food. Convenience
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products are usually low priced, and
marketers place them in many locations
to make them readily available when
customers need them.
a) Shopping Products: are less-frequently-purchased consumer products and
services that customers compare carefully on suitability, quality, price, and style.
When buying shopping products and services consumers spend much time and
effort in gathering information and making comparisons, Examples include
furniture, clothing, used cars, major appliances, and hotel and airline services,
shopping products marketers usually distribute their products through fewer
outlets but provide deeper sales support to help customers in their comparison
efforts.
b) Speciality Products: are consumer products and services with unique
characteristics or brand identification for which a significant group of buyers is
willing to make a special purchase effort, Example include specific brands and
types of cars, high priced photographic equipment, designer clothes, and services
of medical or legal specialists. A Lamborghini automobile, for example, is a
specialty products because buyers are usually willing to travel great distances to
buy one.

2. INDUSTRIAL PRODUCTS:
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Industrial products are those purchased
for further processing or for use in
conducting a business. Thus, the
distinction between a consumer product
and an industrial product is based on the
purpose for which the product is bought.
If the same consumer buys the same lawn
mower for use in a landscaping business,
the lawn mower is an industrial product.

The three groups of industrial products and services include

Materials and parts,

Capital items, and
Supplies and services,

Material consist of farm products (wheat, cotton, livestock, fruits, vegetable) etc., and
natural products (fish, lumber, crude petroleum, iron ore). Manufactured materials
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and parts consist of component materials (iron, yarn, cement, wires) and component
parts small motors, tires, castings.
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MARKETING
STRATEGIES
FOR
VARIOUS
PRODUCTS:
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1. Convenience Products:
Price: convenience products are usually low priced goods.

Distribution/Place: the distribution is widespread and the products are made to be

available easily. Convenient locations are also very essential.

Promotion: the promotion activities are usually mass promotion by the producer.

Examples: toothpaste, magazines.

2. Shopping Products:
Price: shopping products are usually high priced goods.

Distribution/Place: the distribution is selective and there are fewer outlets.

Promotion: the promotion activities are usually advertising and personal selling by
both producer and resellers.

Examples: televisions, furniture.

3. Specialty Products:
Price: specialty products are usually high priced goods.

Distribution/Place: the distribution is exclusive and there are fewer outlets per
market area.

Promotion: the promotion activities are more carefully targeted these activities are
carried on by both producer and resellers.

Examples: Rolex watches, fine crystal. 16

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COMPETITORS OF
BIG BAZAAR
RELIANCE FRESH

Reliance Fresh
is the convenience store format which forms part of theretail business of of Reliance Industries of India which
is headed byMukesh Ambani. Reliance plans to invest in excess of Rs 25000 crores inthe next 4 years in their
retail division. The company already has inexcess of 560 reliance fresh outlets across the country. These stores
sellfresh fruits and vegetables, staples, groceries, fresh juice bars and dairyproducts.A typical Reliance Fresh
store is approximately 3000-4000 square. feetand caters to a catchment area of 1-2 km.Reliance Fresh,
Reliance Mart, Reliance Digital, Reliance Trendz,Reliance Footprint, Reliance Wellness, Reliance Jewels,
RelianceTimeout and Reliance Super are various formats that Reliance has roll
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2) SPENCER

’
Spencer's Retail is one of India’s fastest growing retail stores. It has multiple
formats for retailing food, apparel, fashion, electronics, lifestyle products, musicand books.It is owned by the
RPG Group, a major business house.Estab
lished in 1996, Spencer’s is one of the popular destination for shoppers in
India with supermarkets, hypermarkets and dailies spread all over India.
edout.
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3)SUBHIKSHA :

Subhiksha is an Indian retail chain with more than 1400 outlets sellinggroceries, fruits,
vegetables, medicines and mobile phones. It was started andis managed by R
Subramaniam, an IIM Ahmedabad alumni. Subhiksha plans toopen 1000 outlets by
December 2008.[1] He also plans to invest Rs.500 croreto increase the number of outlets
to 2000 across the country by 2009.The name Subhiksha means prosperity in Sanskrit. It
opened its first store inThiruvanmiyur in Chennai in March, 1997 with an investment of
about Rs. 5lakhs. The retail chain has seen a considerable growth by offering goods
atcheaper rates and there by increasing its customer base

4)TRENT (WESTSIDE) :

Trent is the retail arm of the Tata group. Started in 1998, Trent operatesWestside, one of
the many growing retail chains in India. The foresight of theTata group, which invested
in retail relatively early is paying high dividends asretail is one of the booming sectors in
India.The company has a turnover of Rs. 357.6 crores (FY 2005-2006) and
currentlyoperates 22 stores in the major metros and mini metros of India. Aninternational
shopping experience, a perception of values, and offering thelatest styles, has created a
loyal following for Westside's own brand of merchandise
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MARKETING STRATEGY

3-C THEORY

According to Kishore Biryani‘s 3-C theory, Change and Confidence among the entire
population is leading to rise in Consumption, through better employment and income
which in turn is creating value to the agricultural products across the country.[3] Big
Bazaar has divided India into three segments:

INDIA ONE:
CONSUMING CLASS
WHICH INCLUDES
UPPER MIDDLE AND
LOWER MIDDLE
CLASS (14% OF
INDIA'S
POPULATION).
India two: Serving class which includes people like drivers, household helps, office
peons, liftmen, washer men, etc. (55% of India's population) and
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India three: Struggling class (remaining 31% of India's population).

SCHEMES AND
INNOVATIONS
 WEDNESDAY BAZAAR:

THE CONCEPT OF
WEDNESDAY
BAZAAR WAS
PROMOTED AS
‗HAFTEKASABSESAS
TA DIN‘ (CHEAPEST
DAY OF THE WEEK).
INITIATED IN
JANUARY 2007, THE
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IDEA BEHIND THIS
SCHEME WAS TO
DRAW CUSTOMERS
TO STORES ON
WEDNESDAYS, THE
DAY WHEN
CONSUMER
PRESENCE IS
USUALLY LESS.
ACCORDING TO THE
CHAIN, THE AIM OF
THE CONCEPT WAS
‗TO GIVE
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HOMEMAKERS THE
POWER TO SAVE THE
MOST‘.
 MAHABACHAT:

The concept of ‗MahaBachat‘ (Mega Saving) was introduced in the year 2006 as a
single day campaign with attractive promotional offers across the company outlets.
Over the years, the concept has grown to become a six-day biannual campaign.
During this campaign, attractive offers are given in all the value formats including
Big Bazaar, Food Bazaar, Electronic Bazaar and Furniture Bazaar.

 THE GREAT EXCHANGE OFFER:

Introduced on February 12, 2009, ‗The Great Exchange Offer‘ allows customers to
exchange their old goods for Big Bazaar coupons. The coupons can be redeemed later
for buying brand new goods from Big Bazaar outlets across the nation.

Advertising campaigns and marketing initiatives After completing ten years of

operation in India Big Bazaar India revamped its logo and appeal with a new brand
campaign ―Naye India Ka Bazaar‖ Big Bazaar Old logo New Logo 20

 The inspiration for the new ad campaign comes from an ancient Jain custom of
‗Michchami Dukkadam‘, which translates into colloquial language as ‗Bhool-
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chook maaf‘ or ‗Please forgive me if I have offended you knowingly or
inadvertently.

. In view of the increasing competition in the retail market, Big Bazaar has introduced
certain steps to keep itself updated and continue promoting the brand.

On the occasion of successful completion of 10 years in the Indian retail industry (in
2011) Big Bazaar came up with a new logo for the company with a new tag line that
says: ‗Naye India Ka Bazaar‘ (Market for New India). This replaces the earlier tag
line: ‗IsseSastaAurKahinNahin‘ (Nothing is Cheaper than Here).

 ADVERTISING INITIATIVES

Big Bazaar has recently launched a 360-degree promotion drive covering the three
prime media, television, print and social media, to mark the launch of the new logo.
The entire media campaign was developed by Mudra Communications.

The band also roped in Cricket Player M. S. Dhoni and Sin as their Brand
Ambassadors in year 2009

Big Bazaar is portrayed as a value store and visual merchandising is purposely not
done according to International standards. Stores are designed to accommodate heavy
crowds and has organized kind of ―Chaos‖ and ―Chaotic Layout‖Storefocusses on
using attractive drop down banners and price synagogues.

Another concepts used in Big Bazaar stores are ―Bin Baskets‖ install near the cash
counters where any kind of product can be placed be it cosmetics of mobiles. These
Bin Baskets accounts for nearly 1%-2% of average store sales .
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Best store campaigning has also moved focus to Furniture and electronic items.
Television stars SakshiTanwar and Ram Kapoor were ropped in to promote Big
Bazaar Stylish Home contest in 2013

. BIG BAZAAR – HOME CONTEST

Big Bazar claims to improve focus on customer experience and make stores more
friendly for senior citizens, pregnant women and mothers. Stores across the country
will also be rolling out signature community initiatives like ‗Annasantharpane‘ and
‗Protsahan‘ 21
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ACHIEVEMENTS

CISO Award 2012

 Future Group was felicitated for using Information security technology in the
most effective and innovative manner

Golden Spoon Awards 2012

 Most Admired Food and Grocery Retailer of the Year for its Private Labels in Big
Bazaar – Future Group
 Retail Professional of the Year for innovation in Private Brands- Mr. Devendra
Chawla, President – Food & FMCG Category

Images Fashion Awards (IFA) 2012

 Most Admired Private Label Retailer - Pantaloons

ET Retail Awards 2012

 FedEx Most Trusted Retailer of the Year Award – Big Bazaar

 TRRAIN Retail Employee of the Year Award – Mr. Jitendra Kalyani, Big Bazaar

Recognition by CMO Council, USA and CMO Asia

 Master Brand Award - Future Supply Chains

 Retail Icon of the Year- Mr. Anshuman Singh, MD & CEO, Future Supply Chains

Bloomberg UTV B-School Excellence Award

 Best educational institute in Retail- Future Innoversity

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2011

Designomics Awards 2011 - Recognising Businesses that build value through Design

 Winning Designomist at the World Brand Congress 2011 - Future Group

CNBC AWAAZ Consumer Awards 2011

 Most Recommended Modern Retail Brand of the Year in the Popular Choice
category- Big Bazaar

Brand Equity’s Most Trusted Brands 2011 awards

 Most Trusted Retailer - Big Bazaar

Images Retail Awards 2011

 Most Admired Retailer of the year 2011 in the Home Products Category-
HomeTown

Excellence Awards & Recognition – 2011 for Finance & Accounting Transformation
through Shared Services

 Best Shared Service Centre (SSC) for the category of Shared Service Centre
Servicing Clients in an Indian Sub-Continent- nuFuture Digital India Ltd. (NDIL)

Golden Spoon Awards 2011

 Most Admired Food & Grocery Retailer of the Year: Private Labels – Food Bazaar
 Most Admired Retail Professional in Food & Grocery category – Mr. Damodar
Mall, Head, Integrated Food Strategy.

Marketing Excellence Awards 2011 held by Indira Group Of Institutes

 Best Employer Of The Year - Future Supply Chains

DNA and Stars of the Industry Group Innovative B-school Awards

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 Star News National B-School Award for being an outstanding B School with an
Industry Related Curriculum – Future Innoversity

ACE (Awards for Customer Excellence) 2011

 2011 SAP ACE award in the Best-Run Business in Mobility Adoption - Pantaloon
Retail

Franchise India Expo 2011

 Best Food And Grocery Chain Of 2011 - Food Bazaar

 Best Value Retailer of 2011 - Big Bazaar
 Best Brand Licensee In FMCG - Walt Disney Brands By Future Consumer
Enterprises

Industry Institute Partnership Symposium

 Appreciation for contribution to placement of over 75 rural Below Poverty Line

youth at McDonalds – Mr. Ayan Thankur, Future Learning

Star News Brand Excellence (B.E.) Awards

 Brand Excellence (B.E.) Awards in the Retail Sector - Future Group

ICAI Awards 2011

 CFO - Service Sector category – Mr. C.P.Toshniwal

Food Retail & SCM and Agro Logistics: Summit & Awards 2011

 Food Supply Chain Company Of The Year In Retail Category - Food Bazaar

2010

Images Fashion Awards 2010

 Most Admired Large Format National Fashion Retailer of the Year - Central
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 Titan IFA Most Admired Large Format Retailer of the Year - Central

Images Retail Awards 2010

 Most Admired Food & Grocery Retailer of the Year : Private Label – Pantaloon
Retail

Coca-Cola Golden Spoon Awards 2010

 Most Admired Retail Group of the Year - Future Group

 Most Admired Retailer in Food Category - Food Bazaar
 Most Admired Retailer in Hypermarket Category - Big Bazaar

CNBC Awaaz Consumer Awards

 Most Preferred Multi Brand Food & Beverage Chain - Big Bazaar
 Most Preferred Multi Brand Retail Outlet- Big Bazaar
 Most Preferred Multi Brand One Stop Shop- Big Bazaar

Golden Spoon Awards 2010

 Most Admired F&G Retailer of the Year: Private Label - Pantaloon Retail
 Most Admired F&G Retailer of the Year: Large Formats - Big Bazaar

exchange4media Radio Advertising Awards (ERAA)2010

 Advertiser of the year - Future Group

 Best Brand Integration on Radio (Retail): GOLD - Fashion@BigBazaar - RJ Style O
Meter
 Best On Ground Activation for a client (Retail): GOLD - Fashion@BigBazaar - RJ
Style O Meter
 Best Use of Radio in a Media Plan: SILVER – Fashion@BigBazaar - RJ Style O
Meter
 Best Brand Integration on Radio (Retail): SILVER - Pantaloons 3 Idiots
 Best Campaign of the year: SILVER - Future Group Shopping Festival

Asia’s Best Employer Brand Awards

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 HR Leadership award - Mr. Ameet Naik, General Manager– HR FHDL
 Employer of the Year (Retail Category) by Indira Group of Institutes – Future
Learning & Development Limited (FLDL)

2009

CNBC Awaaz Consumer Awards 2009

 Most Preferred Multi Product Chain - Big Bazaar

 Most Preferred Multi Brand Food & Beverage Chain - Big Bazaar

Images Fashion Forum 2009

 Most Admired Fashion Group Of The Year - Future Group

 Most Admired Private Label - Pantaloons, lifestyle format
 Critics’ Choice for Pioneering effort in Retail Concept Creation - Central

Indian Retail Forum 2009

 Most Admired Retail Group of the Year - Future Group

Asia Retail Congress 2009

 Retail Marketing Campaign of the year - Future Group - The Great Indian
Shopping festival
 Retailer of the Year – Hypermarkets - Future Group

Golden Spoon Awards 2009

 Most Admired Food & Grocery Retailer Of The Year – PRIL

 Most Admired F&G Retailer of the Year: Large Formats - Big Bazaar
 Most Admired F&G Retailer of the Year: Private Label - Pantaloon Retail

The Gurukul Awards

 The Best Upcoming Institute Award – Future Learning & Development Limited
(FLDL)
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Indian Merchant Chambers and Asian Centre for Corporate Governance and
Sustainability

 Best Audit Committee 2009 Award for Pantaloon Retail

In-Store Asia 2009

 Gold in Sports & Equipment Category - Planet Sport Vashi Central

 Gold in Departmental Store of the Year - Goregaon Central
 Gold in Shopping Mall & Arcade of the Year - Gurgaon Central
 Merit in Window Display of the Year – HomeTown
 Merit for Electronic store larger than 5000 sq.ft - eZone Goregaon
 Merit for Best Visual Merchandising - Future Axiom

2008

Indian Retail Forum Awards 2008

 Most Admired Retail Group of the year – Future Group

 Most Admired Retail Face of the Year - Kishore Biyani
 Most Admired Retailer (Hypermarket) – Big Bazaar

The INDIASTAR Award 2008

 Food Bazaar: Best Packaging Innovation

With this award, Pantaloon Retail (India) Limited becomes the first Indian Retailer to win
the prestigious INDIASTAR Award.

Retail Asia Pacific 500 Top Awards 2008

 Gold Winner - Top Retailer 2008 Asia Pacific

For more information on the awards, kindly click here.

Coca-Cola Golden Spoon Awards 2008

 Most Admired Food & Grocery Retail Visionary of the Year: Kishore Biyani.
CONTENTS
 Most Admired Food & Grocery Retailer of the Year – Supermarkets: Food Bazaar.
 Most Admired Food & Grocery Retailer of the Year - Hypermarkets: Big Bazaar.
 Most Admired Retailer of the Year - Dynamic Growth in Network Expansion
across Food, Beverages & Grocery: Future Group.
 Most Admired Food & Grocery Retailer of the Year - Consumer's Choice: Big
Bazaar.

The Reid & Taylor Awards for Retail Excellence 2008

 Retail Leadership Award: Kishore Biyani

 Retail Best Employer of the Year: Future Group
 Retailer of The Year: Home Products and Office Improvements: HomeTown

CNBC Awaaz Consumer Awards 2008

 Most Preferred Multi Brand Food Retail- Big Bazaar

2007

Images Retail Awards

 Most Admired Retail Face of the Year: Kishore Biyani

 Most admired retailer of the year: Large format, multi product store: Big Bazaar
 Most admired retailer of the year: Food and Grocery: Food Bazaar
 Most admired retailer of the year: Home & office improvement: HomeTown
 Most admired Retail Company of the year: Pantaloon Retail (India) Ltd.

National Retail Federation, New York

 International Retailer for the Year 2007 – Pantaloon Retail (India) Ltd.

World Retail Congress, Barcelona

 Emerging Market Retailer of the Year 2007 – Pantaloon Retail (India) Ltd.

Hewitt Best Employers 2007

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 Best Employers in India (Rank 14th) – Pantaloon Retail (India) Ltd.

PC World Indian Website Awards

 Best Indian Website In The Shopping Category - Futurebazaar.com

Reader’s Digest Trusted Brands Platinum Awards

 Trusted Brands Platinum Award (Supermarket Category) – Big Bazaar

2006

Retail Asia Pacific Top 500 Awards, Singapore

 Asia Pacific Best of the Best Retailers – Pantaloon Retail (India) Ltd
 Best Retailer in India – Pantaloon Retail (India) Ltd

Asiamoney Awards

 Best Managed Company in India (Mid-cap) – Pantaloon retail (India) Ltd.

Ernst & Young Entrepreneur of the Year Award

 Ernst & Young Entrepreneur of the Year (Services) – Kishore Biyani

CNBC Indian Business Leaders Awards

 The First Generation Entrepreneur of the Year – Kishore Biyani

Lakshmipat Singhania – IIM Lucknow National Leadership Awards

 Young Business Leader – Kishore Biyani

CNBC Awaaz Consumer Awards

 Most Preferred Large Food & Grocery Supermarket – Big Bazaar

Images Retail Awards

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 Best Value Retail Store – Big Bazaar
 Best Retail Destination – Big Bazaar
 Best Food & Grocery Store – Food Bazaar
 Retail Face of the Year – Kishore Biyani

Reader’s Digest Awards

 Platinum Trusted Brand Award - Big Bazaar

Reid & Taylor Awards for Retail Excellence

 Retail Entrepreneur of the Year – Kishore Biyani

2005

Images Retail Awards 2005

 PRIL- Most Admired Retailer of the Year

 Food Bazaar- Retailer of the Year(Food and Grocery)
 Big Bazaar-Retailer of the Year(Value Retailing)
 Central-Retail Launch of the Year

Voted by Business Today magazine as one of the

 Top 20 Companies in India to watch in 2005

 India’s most investor-friendly companies in the top 75
 India’s Biggest wealth creators in the top 100

DAKS London

 PRIL- Brand Builder of the Year

2004

Images Retail Awards 2004

 PRIL- Most Admired Retailer of the Year

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 Food Bazaar- Retailer of the Year(Food and Grocery)
 Big Bazaar-Retailer of the Year(Value Retailing)
 Central-Retail Launch of the Year

Reid & Taylor and DLF Awards

 PRIL - Retailer of the year

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DATA ANALYSIS
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NATIONAL AND INTERNATIONAL RETAILERS

INDIAN RETAILERS

1. Reliance Retail Limited:

Corporate office – Mumbai, Maharashtra | Establishment – 2006 |

Business –Retail | Website – www.ril.com |

Reliance retail limited was incorporated in 2006, a part of Reliance industries. The
company has been rated among the best retail companies in India. It offers complete
retail solutions such as food items, lifestyle, fashion, consumer electronics products,
home decorative products etc. The company has a total of 1500 outlets in the country.

2. Pantaloons Retail Limited:

Corporate office – Mumbai, Maharashtra |

Establishment – 1997 |

Business – Retail | Website – www.pantaloonsfashion.com |

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It is a flagship company of Future group and one of the leading retail company in
India. The company has more than 1000 outlets across the India and 35000
employees. Company‘s brands include Big Bazaar, food Bazaar Brand factory, Top
10 and Sitara.

3.Provogue India Ltd:

Corporate office – Mumbai, Maharashtra | Establishment – 1997 |

Business – Retail and Manufacturing | Website – www.provogue.com |

It is a lifestyle and fashion company which was established in 1997. The company‘s
offering include men‘s wear, women‘s wear, fashion accessories, apparel and
numerous other products. It has over 250 stores all across the country and rated
among the top most trusted brands in India by trust research committee in year 2011.

4. Shoppers Stop:
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Corporate office – Mumbai, Maharashtra | Establishment – 1991 |

Business – Retail | Website – www.shoppersstop.com |

Shoppers Stop is a well-known name in retail industry in India and ranked among the
top retail brands in India. The company is operated and managed by K Rhea Corp
Group and was incorporated in year 1991. It has total 61 stores in India and offers
national and international brands of apparel, fashion and lifestyle. 36

5.ITC –LRBD:

Corporate office – Kolkata, West Bengal | Establishment – 1910 |

Business – Retail | Website – www.itcportal.com |

Lifestyle Retailing Business division is a premier clothing retail company in India

branding through Wills Lifestyle and John players. The Company has a diversified
range of business activities in FMCG, Hotels, Paper board, Packaging and
Agriculture.

6 | Trent Ltd.:
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Corporate office – Mumbai, Maharashtra | Establishment – 1998 |

Business – Retail | Website – www.mywestside.com |

It is a fully owned Tata group company which was incorporated in 1998 operates
under brand name of Westside, Star Bazaar, Fashion yatra and Landmark. The
company offers Men‘s & women‘s footwear, cosmetics and fashion accessories from
their retail store located in more than 30 cities in the country whereas Landmark store
deals in book and music business.

7. Vishal mega mart:

Corporate office – Delhi | Establishment – 1986(Kolkata)

Business – Manufacturing and Retail

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8. Aditya Birla Retail:

Corporate office – Mumbai, Maharashtra | Establishment – 2006 |

Business – | Website – www.adityabirla.com |

Aditya Birla retail limited is a subsidiary of Aditya Birla group established in year
2006 which owns over 500 supermarkets and 15 hypermarkets. The company is rated
as top 10 retail companies in India and received prestigious Master brand Award
2012 by World Brand congress in retail brand category.

9.Titan Industries:
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Corporate office – Bengaluru, India | Establishment – 1984|

Business – Jewellery and Watch retail| Website – titan.co.in |

Titan is joint venture between Tata group and the Tamil Nadu Industries development
corporation established in year 1984. Titan is dominating the Indian Watch Industry
since then and become global international brand. Titan also has a great retail
presence in jewellery business and its brand Tanishq is one amongst the top jewellery
brand in India.

10. Kewel Kiran Clothing Limited:

Corporate office – Mumbai, Maharashtra | Establishment – 1971 |

Business – Clothing Retail | Website – www.kewalkiran.com |

Kewel Kiran is a clothing manufacturing and retail company which was established
in 1971. The company‘s major brands include killer, Lawman PG3, Integriti and
Killer. It has more than 100 stores in India and it is a well known name in retail
industry in India.
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INTERNATIONAL RETAILERS

1. Wal-Mart Stores, Inc. (U.S.)

Walmart is an American multinational retail corporation that runs chains of large

discount department stores and warehouse stores. The company is the world's second
largest public corporation, according to the Fortune Global 500 list in 2013, the
biggest private employer in the world with over two million employees, and is the
largest retailer in the world. Walmart remains a family-owned business, as the
company is controlled by the Walton family, who own over 50 percent of Walmart. It
is also one of the world's most valuable companies. The company was founded by
Sam Walton in 1962, incorporated on October 31, 1969, and publicly traded on the
New York Stock Exchange in 1972. It is headquartered in Bentonville, Arkansas.
Wal-Mart is also the largest grocery retailer in the United States. In 2009, it generated
51 percent of its US$258 billion sales in the U.S. from grocery business. It also owns
and operates the Sam's Club retail warehouses in North America. 40

2. Carrefour S.A ( France)

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Carrefour S.A. is a French multinational retailer headquartered in Boulogne
Billancourt, France, in Greater Paris. It is one of the largest hypermarket chains in the
world (with 1,452 hypermarkets at the end of 2011), the second largest retail group in
the world in terms of revenue (after Wal-Mart), and the third in profit (after Wal-Mart
and Tesco[3][4]). Carrefour operates mainly in Europe, Argentina, Brazil, China,
Dominican Republic, United Arab Emirates, Qatar and Saudi Arabia, but also has
shops in North Africa and other parts of Asia, with most stores being of smaller size
than hypermarket or even supermarket. Carrefour means "crossroads" and "public
square" in French. 41

3. Tesco PLC( U.K.)

Merchandise retailer headquartered in Cheshunt, Hertfordshire, England, United

Kingdom. It is the second-largest retailer in the world measured by profits (after Wal-
Mart) and third-largest retailer in the world measured by revenues (after Walmart and
Carrefour). It has stores in 14 countries across Asia, Europe and North America and is
the grocery market leader in the UK (where it has a market share of around 30%),
Malaysia, the Republic of Ireland and Thailand. The company was founded in 1919
by Jack Cohen as a group of market stalls. The Tesco name first appeared in 1924,
after Cohen purchased a shipment of tea from T. E. Stockwell and combined those
initials with the first two letters of his surname, and the first Tesco store opened in
1929 in Burnt Oak, Middlesex. His business expanded rapidly, and by 1939 he had
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over 100 Tesco stores across the country. Originally a UK-focused grocery retailer,
since the early 1990s Tesco has increasingly diversified geographically and into areas
such as the retailing of books, clothing, electronics, furniture, petrol and software;
financial services; telecoms and internet services; DVD rental; and music downloads.
The 1990s saw Tesco reposition itself, from its perception as a downmarket "pile 'em
high, sell 'em cheap" retailer, to one which appeals across a wide social group, from
its Tesco Value to its Tesco Finest ranges.This was successful, and saw the chain
grow from 500 stores in the mid-1990s to 2,500 stores fifteen years later. Tesco is
listed on the London Stock Exchange and is a constituent of the FTSE 100 Index.

4. Metro AG(Germany)

Metro Group, is a German global diversified retail and wholesale/cash and carry
group based in Düsseldorf. It has the largest market share in its home market, and is
one of the most globalised retail and wholesale corporations.[citation needed] It is the
fifth-largest retailer in the world measured by revenues (after Wal-Mart, Carrefour,
Tesco and Kroger). It was established in 1964 by Otto Beisheim.

5.The Kroger Co.( U.S.)

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Kroger Company is an American retailer founded by Bernard Kroger in 1883 in

Cincinnati, Ohio. It is the country's largest supermarket chain, second-largest U.S.
general retailer by revenue, fifth-largest retailer in the world, according to Deloitte,
and twenty-third largest Fortune 500 company in the world. As of February 2013,
Kroger operates, either directly or through its subsidiaries, 2,424 stores. Kroger's
headquarters are in downtown Cincinnati.It maintains markets in 31 states, with store
formats that include supermarkets, superstores, department stores, convenience stores,
and mall jewelry stores.

6.Costco Wholesale Corporation(U.S)

it is the seventh largest retailer in the world and the largest membership warehouse
club chain in the United States. Costco is headquartered in Issaquah, Washington,
United States and was founded in 1976 in San Diego, CA with its first warehouse in
Seattle. Founded by James (Jim) Sinegal and Jeffrey H. Brotman,Costco opened its
first warehouse in Seattle, Washington, on September 15, 1983.
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7. Schwarz UnternehmensTreuhand KG (Germany)

LidlStiftung& Co. KG is a German global discount supermarket chain, based in

Neckarsulm, Baden-Württemberg, Germany, that operates over 10,000 stores across
Europe. It belongs to the holding company Schwarz Gruppe, which also owns the
store chains Handelshof and hypermarket Kaufland. Lidl is the chief competitor of
the similar German discount chain Aldi. The company was founded in the 1930s by a
member of the Schwarz family, and was called Schwarz
LebensmittelSortimentsgroßhandlung (Schwarz Assorted Wholesale Foods). Lidl has
since its opening in 1973 established itself in over 20 countries throughout Europe.
The name Lidl is the surname of a former business partner of Josef Schwarz's,
Ludwig Lidl, a retired schoolteacher, and Josef's son Dieter Schwarz bought.

8. AldiEinkauf GmbH & Co. oHG (Germany)

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ALDI Einkauf GmbH &Companies, oHG, doing business as about this sound Aldi
(help info) (German pronunciation: [aldiː], short for Albrecht Discount), is a global
discount supermarket chain based in Germany. The chain is made of two separate
groups, Aldi Nord (North, which operates as AldiMarkt), headquartered in Essen—
and ALDI Süd (South, which operates as ALDI Süd), headquartered in Mülheiman
der Ruhr.The two operate independently, each within specific areas. The individual
groups were originally owned and managed by brothers Karl Albrecht and Theo
Albrecht. Karl Albrecht retains ownership of AldiSüd, and with a personal wealth of
€17.2 billion, is the richest man in Germany, while the co-owners of ALDI Nord,
Berthold and Theo Albrecht Jr., follow close behind at €16 billion. Dieter Schwarz,
owner of Lidl and Kaufland came in third, with a fortune of €11.5 billion. 47

9. Walgreen Co.( U.S.)

The Walgreen is the largest drug retailing chain in the United States. As of December
11, 2013, the company operated 8,582 stores in all 50 states, the District of Columbia,
Puerto Rico, and Guam. It was founded in Chicago, Illinois, in 1901. Walgreens
headquarters are in the Chicago suburb of Deerfield, Illinois. 48

RECOMMENDATION
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 Big bazaar should include more of branded products its product category so as
toattract the brand choosy people to come in to big bazaar.

 It should make different cash counters for different customers. Cash counter
andcredit card payment counter should be placed differently in order to reduce
therush and save the customer’s time. This will be a kind of motivator for
thecustomers of big bazaar.

 The service of the sales person is needed to be improved. Personal care should
betaken by the sales person for the customers so that the customers feel good.
 Customer care department is needed to take proper care of customer
complaintsand queries. The person sitting at the help desk of big bazaar
should be able toprovide all necessary information to the customers whenever
it is required.

 The infrastructure is needed to be changed a bit during weekends as heavy

crowdcomes in to big bazaar during those days. 32
CONTENTS
CONCLUSION

Big bazaar is a major shopping complex for today’s customers. It is a

place wherecustomers find variety of products at a reasonable price. Big bazaar
has a good reputationof itself in the market. It has positioned itself in the market
as a discounted store. It holdsa huge customer base. The majority of customers
belong to middle class family. Theyouth generation also likes shopping and
moving around big bazaar. Volume sales alwaystake place in big bazaar. Impulse
buying behavior of customers comes in to play most ofthe times in big bazaar.

Different types of products starting from a baby food to pizzas all are
available under oneroof. People not only visit big bazaar to do shopping but also
visit for outing purpose as itprovides a very nice ambience to its customers. As
people go to malls they just tend tomove around big bazaar whether it is for
shopping purpose or for outing purpose. Themajor significance of big bazaar is
that it providing enough parking spaces for itscustomers. Even though some
customers say that they feel problem in parking theirvehicle.
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BIBLIOGRAPHY

BOOKS:

► Kotler Philip, marketing management, (Pearson education, 12th

edition)

► Malhotra K. Naresh, marketing research (An applied orientation),

Research design,(Prentice hall of India pvt. 5th edition)

► Berman B and Evans J.R, Retail Management (Pearson education,

10th edition)

► Louden D.L. & bitta delia consumer behavior ( tata Mc. Graw hill, 4th
edition )

► Newman A.J. and Cullen P,Retailing,Environment and

operations(Vikas,1st Ed.)

INTERNET WEB PAGE:

www.Bigbazaar.co.in

Organizedretail.co.in

Retail seminar. In
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Literature review on Big Bazaar.com

Retailing.co.in 34
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ANNEXURE

“A Study on Buying Behavior of Customers in Big Bazaar in surat”

QUESTIONNAIRE:

PART-1

1. Name: -
2. Age: -
3. Gender: -
4. Address: -
5. Qualification: -
6. Profession: -
7. Ph.
8. What’s your monthly income?

o Below 10,000
o 20,000 – 40,000
o 40,000 – 60,000
o More than 60,000
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Part-2

1. How frequently do you visit big bazaar?

o Weekly
o Monthly
o Quarterly
o On unplanned basis
2. Apart from big bazaar do you intend to visit any other retail outlet in a
mall?

o Yes
o No
2. (A). If yes then what are the other retail outlets do you intend to visit in a
mall?

o Outlet
o Footwear outlet
o Food court
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o Entertainment
o Gift corner
o Jewelery and watches store.
3. What is the purpose behind visiting big bazaar?

o Shopping
o Outing
o Others

4. What type of products do you mostly purchase in big bazaar?

o Cloths
o Grocery
o Food item
o Leather item
o Electronic item
o Gift item
o Any other item
5. On an average how much amount of money do you spend in a visit to big
bazaar?

o Below 500
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o 500 – 1000
o 1000 – 1500
o 1500 – 2000
o More than 2000
6. Do you go with a planned list of products to be purchased from big
bazaar?

o Yes
o no
o some time

7. What is your mode of payment in big bazaar?

o Cash payment
o credit card
o debit card
8. What encourages you to visit big bazaar?

o Price
o product variety
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o Service
o product quality
9. How is the parking space availability in big bazaar?

o Less than adequate

o Adequate
o More than adequate 36
10. Give the rate of following parameters of big bazaar.

parameters 1 2 3 4 5
Price
Service
Variety
Quality
Shopping experience
Convenience