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Role of Leaners

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MBA II SPECIALISATION GROUPS

OBJECTIVES OF THE ACTIVITY

1) To create Awareness among the Learners about recent developments in


Market (Terminology used in Corporate World).
2) To understand the Role & Functions performed by the Functional Managers
(HR, Finance, Marketing, System, Production).
3) To understand the Customer Profile & Expectations for a given product.

ROLE OF LEARNERS

1) Select an Organisation.
2) Seek permission for Interaction.
3) A minimum of 10 clock hours Interaction & Exposure in the Company.
4) Students should fix up Day, Date & Time as per the mutual conveyance
without missing the regular lecture sessions.
5) Attendance record of Industrial Visit should be strictly observed &
maintained.
6) Video recording of the Interaction is Compulsory.
LIST OF NAMES FOR ACTIVITY

1) Marketing Data Mining.


2) Marketing Explosion.
3) Marketing Intelligence.
4) World of Marketing.
5) Corporate Learners.
6) Corporate Fresher’s.
7) Marketing Synergy.
8) Corporate Synergy.
9) Marcorp Mantras.

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