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    GRP 7 Corrected

    Uploaded by

    Chara etang

    Copyright:

    © All Rights Reserved
    Download as DOC, PDF, TXT or read online from Scribd

    GRP 7 Corrected

    Uploaded by

    Chara etang
    23 views2 pages

    Original Title

    Grp 7 Corrected

    Copyright

    © © All Rights Reserved

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    DOC, PDF, TXT or read online from Scribd

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    Copyright:

    © All Rights Reserved
    Download as DOC, PDF, TXT or read online from Scribd
    Download as doc, pdf, or txt
    23 views2 pages

    GRP 7 Corrected

    Uploaded by

    Chara etang

    Copyright:

    © All Rights Reserved
    Download as DOC, PDF, TXT or read online from Scribd
    Download as doc, pdf, or txt
    of 2

    97%

    CHAPTER 1
    INTRODUCTION

    The modern world of business today has formulated effective competitive strategy due to
    the existence of so many competitors. Our management has to improve the service and
    commodities to be offered to the consumers.Consumers are considered as the lifeblood of every
    business for they are the one who patronage the goods and services offered by a certain company.
    Their satisfaction and loyalty are the main goal of every business; therefore every business will find
    its way to attract consumers.

    BIGKIS™ Keychains is indeed one of the establishments that find means, not only to attract
    consumers but also to provide the need and satisfaction of every buyer. BIGKIS ™ Keychain will make
    its way to produce a product that other Keychain Manufacturers can’t give; hence we can provide
    the service and quality that they want. Keychain has already exist since the time that somebody
    needs to have a holder for his keys due to his duty as prisoner officer that handles a great number
    that needs to be organized. Until such time that it is use not just for holding key but also for
    souvenirs, bottle openers, nail clippers, lighter, flashlight, compass, and for promotions in business
    and politics fields and other several uses.
    There are several of Media shops that produce keychain in Davao Region. Max Media,
    JabbesandTronixis some of the manufacturers of keychain here in Panabo City.

    Objectives Of The Study


    a) To help the management of the company evaluates its present condition
    b) To formulate alternative courses is action prior to the operational efficiency of the firm
    c) To provide findings and recommendations pertaining to the firm’s present conditions and
    problems

    Methodology
    For the business to exist, we conduct a research to help us gather information to become a
    profitable and successful in Keychain Industry. The following are the Methods of our Research:
    Descriptive Research - refers to the characteristics, features, design and expression of how the
    data are being gathered and researched through various research
    instruments.
    97%
    Research Instruments - refers to the instruments we used in conducting research regarding the
    study.
    a) Interview the owner of the business
    b) Survey the area, servicing and other aspects of the business
    c) Read their Company’s Documents and Records
    d) Go to the Libraries for additional information; and
    e) Ask in the Government Agencies that provides reliable information about small business
    likeDepartment of Trade and Industry (DTI), National Statistics Office (NSO), Licensing
    Office, and BIR.
    f) Our groups choose an existing establishment – the TRONIX located at Gaisano Grand Mall
    of Panabo, and then we prepare questions to which we can ask in the said establishment.
    Then:
     We visited TRONIX to conduct our study.
     Our team leader asks permission to the manager/owner of Tronix to allow us to
    execute our study.
     We conduct the interview with Manager and gather the data that we need to help
    us complete our business plan.
     Some of our members observed the on-going operation at that moment, some
    volunteered to have experience being one of the employees in the business
    g) Lastly, we formulated, finalized, interpret and analyze the data and information

    Scope and Limitations of the Study


    The scope of the study focuses on the four functional areas of a business entity which are
    the marketing plan, production plan, organizational and management plan and financial plan. The
    four functional areas of the business focus on the Industry that our group has intended to build and
    its servicing concerns. The limitation of the study is only for the manufacturing service that we want
    to conduct.

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