FESTIVAL

GUIDE
BOOK YOUR FESTIVAL PACKAGE TODAY: SPONSORSHIP ENQUIRIES:
Kathryn McHolm Martin Arnold
kathryn.mcholm@emap.com martin.arnold@emap.com
T: 020 3953 2226 T: 020 3953 2096

digitalfestival.drapersonline.com @Drapers #DrapersDigitals

Drapers Digital Festival is the world’s largest gathering of fashion
ecommerce and digital professionals, with over 700 attendees coming “ Drapers Digital Festival is super important
together to learn, celebrate, innovate and shape the future. in the industry because digital now is a
major channel not only for the industry
The festival will showcase the very best of fashion ecommerce, featuring but also for the customer.”
case studies and knowledge sharing from businesses that are leading the Sarah Curran, non-executive director,
way, as well as recognition for the individuals that are making it happen. French Connection

WHAT’S ON AT
THE FESTIVAL?
TALKS AND DEBATES FRINGE EVENTS
This year’s theme, ‘A perfect fashion We will be hosting fringe events at the
match, how to successfully engage your festival throughout the day. Don’t miss
customers’, celebrates everything that eBay’s event helping you to unlock your
contributes to the success of engaging phase of ecommerce and mindfulness
fashion customers online, including session by the London Meditation Centre.
consumer insight, social media, customer
experience and digital innovation.
DRAPERS DIGITAL AWARDS
See the full programme on page 4 The best performing and most innovative
companies have been selected for our
2018 shortlist and the winners will
LIVE JUDGING be announced at our evening awards
Take the unique opportunity to watch the ceremony. With music, dancing, great food
live judging of Drapers Digital Awards and wine, it’s an evening not to be missed!
finalists. Watch the finalists pitch their
products and projects to our esteemed
panel of judges and discover who the
VIP EVENTS
Our event partners will be hosting a
2018 winners are at our evening awards
number of VIP events, including lunches
ceremony.
and evening drinks receptions.
PROGRAMME
SPEAKERS

Amit Sharma Ash Siddique Boris Mercier Debbie Bond Dennise Yeh Dessi Bell Emma Diddi Nihlén
founder and chief executive managing director and global head of digital brand customer director global head of web analytics founder global head of ecommerce
Narvar co-founder marketing and social media Moss Bros adidas Zaggora La Perla
Missy Empire Desigual

Eric Fergusson Florent Courau Gabriella May Gregoire Baret Ian Dewar Jose Nino Lizzi Thomas
director of ecommerce general manager in France head of ecommerce general manager of director of customer lifecycle vice-president of ecommerce head of fashion
Liberty JD.com People Tree omnichannel and analytics and digital marketing eBay
ALDO Group The North Face Perry Ellis International

Misha Nonoo Rebecca Smith Sally-Anne Newson Steve Zades Tayyaba Malik Valeria Juarez Jillian Lavender
fashion designer marketing and customer experience and vice-president, global head of ecommerce and senior vice-president, digital director,
and founder ecommerce director digital product director innovation digital strategy commerce international London Meditation Centre
Misha Nonoo N Brown Group Shop Direct VF Corporation Lulu Guinness Ralph Lauren
 08:00 – 09:00 VIP Breakfast 08.15 – 09:00

THE PROGRAMME
DRAPERS GOOD MORNING WITH… EXPERIENTIAL Arrival and refreshments
PRESS LOUNGE By invitation only LOUNGE

09:00 – 09:05 Welcome from Keely Stocker editor, Drapers

PURPLE STAGE

09:05 – 09:35 POWER TALK CONNECTION

Valeria Juarez senior vice president digital commerce international, Ralph Lauren
Valeria will uncover the strategy behind Ralph Lauren’s success in connecting emotionally and digitally with consumers around the globe.

09:35 – 10:00
True Fit

10:00 – 10:25 POWER TALK VISUAL SCIENCE AND FASHION

Steve Zades vice-president, global innovation, VF Corporation
Steve will take you inside the VF Corp Design Lab in California to reveal an innovative Body Optix technology - a collaboration between designers and scientists
that combines the power of visual science and design to create jeans to flatter any shape. While Body Optix is being launched in Europe this spring, could custom-made
products be the future of fashion?

10:25-10:45
POWER TALK

10:45-11:05 POWER TALK CHINA’S AMBITION

Florent Courau general manager in France, JD.com
As JD.com is ramping up its European presence, Florent will talk about how the company meets evolving tastes and demands of the Chinese and global fashion
audience while bringing foreign brands to China. Why the entire luxury retail game for brands in China is online, and could the Chinese market look very different for
apparel companies in 2020 than it does today?

11:05 – 11.30
EXPERIENTIAL Morning refreshments
LOUNGE
11.30 – 12.45 11.30 – 12.30 11:30 – 12:30 11:30 – 12:10 11:30 – 12:00
LIVE JUDGING THE VAULT FRINGE EVENT PURPLE STAGE MEET-UP WHITE STAGE DEBATE RED STAGE POWER TALK

BEST DIGITAL UNLOCKING YOUR NEXT Join topic-specific one-hour meet-ups led by
fashion ecommerce experts.
ENGAGING FASHION SHERPA OF
MARKETING CAMPAIGN PHASE OF ECOMMERCE (All attendees need to register in advance. CUSTOMERS ON ONLINE ENGAGEMENT
Seats are allocated on a first-come, first- Ian Denwar
Take the unique opportunity to watch the GROWTH WITH EBAY served basis). Complete this sentence: “Anyone who says director of customer lifecycle and analytics,
live judging of Drapers Digital Awards engaging fashion customers online is easy, The North Face
Helen Riley has never dealt with…” Exploring the festival’s
finalists. Get under the skin of the best
senior business development manager, eBay theme, the panellists will discuss when and why
performers by watching three categories Meet an accidental marketer who arrived
judged live: Best Digital Marketing Lizzi Thomas WEBSITE DESIGN people care enough to spend time with your
in the outdoor industry on a bicycle, led
head of fashion, eBay brand online. Join this debate to hear about
Campaign, Best App and Best Use of
Innovation.
AND UX services like Try&Buy on laperla.com that treks to Everest base camp and created VIP
programmes at the Tour de France. Ian’s
engage customers in a new way; compelling
Customer acquisition and engagement on quest to tap data insight at The North Face
Lewis Hamilton stories that help Liberty customers discover
Presenters: a daily basis can be challenging in a world of unique products; cultural events that stimulate and to create authentic customer messages
competition and multiple channels. How head of ecommerce, Turnbull & Asser
Carnaby Street, CHO Fashion & Lifestyle, Lulu Guinness’s consumer engagement; and and experiences is a must-hear story. He’ll
Daniel Footwear, Missguided, Mr Porter, can brands stay ahead of the race online and many other examples of deeper connection with discuss the steps the brand has taken to
reach new customers? In this workshop we Lewis will discuss the process of Turnbull
Psyche, Very.co.uk (Shop Direct), Yoox & Asser’s full redesign and replatforming of online fashion shoppers. improve customer engagement, and to
ask the go-to platform with the answers, grow the VIPeak loyalty programme into
which has more than 170 million customers a new website, and a secondary UX review.
Judges: Hear his findings and share your ideas with Panellists: a retention marketing powerhouse for the
Chair: Gareth Rees-John in 190 countries. This workshop will uncover Eric Ferguson director of ecommerce, Liberty brand’s direct-to-consumer business.
the future of fashion ecommerce in the the group on how design motivates fashion
multichannel director, Miss Selfridge online customers and drives their decision- Emma Diddi Nihlén global head of ecommerce, La Perla
marketplace and explore how their emerging Tayyaba Malik head of ecommerce and digital strategy,
AI strategy can help you stay one step making.
Sean McKee Lulu Guinness
director of ecommerce and customer experience, ahead, with the latest insights connecting Amit Sharma founder and chief executive, Narvar
Schuh you to new global and domestic customers. Mention Me
This is a huge opportunity, particularly for
brands looking to tap into highly specialised
Sarah Curran
non-executive director, categories or trying reach additional 11:30 – 12:30 MEET-UP 12:15 – 12:35 POWER TALK
French Connection consumers.

DATA DRIVEN AND CHEAP DATE 12:10 – 12:30 POWER TALK

Jose Nino
CUSTOMER-CENTRIC vice-president of ecommerce and digital
marketing, Perry Ellis International
APPROACH
Jose’s talk will uncover the billion-pound 12:35 – 13:15 DEBATE
Debbie Bond ecommerce opportunity for fashion retailers
customer director, Moss Bros in Latin America – the region Perry Ellis, with
its dozen of brands, chooses to focus on. A
Debbie will discuss digital transformation real trendsetter, hear Jose’s findings about ENGAGING FASHION
of Moss Bros into a truly customer-centric
business, with a seamless and compelling
how to be relevant with Latin American online
fashion shoppers, why Google is a “cheap
CUSTOMERS ON SOCIAL
customer journey across every touchpoint. date” in the region and other tips you need to
know if you want to expand there.
MEDIA
Hear her findings and share your ideas with
the group on how to put data analysis at the What is investment into social media without
heart of online trading decision-making. impact, without results or effectiveness? This
12:35 – 12:55 POWER TALK session will give you a whole new perspective
and uncover trailblazing campaigns that have
truly made a difference in connecting with
Tinyclues fashion shoppers. Panellists will explore how
the feedback loop helps Zaggora monetise
its social media following, why ethical and
12:55 – 13.15 POWER TALK sustainable fashion is gaining momentum on
12:50 – 13:15 POWER TALK social channels, and which paid opportunities
have the most impact for Matalan.
BEHIND A SPECTACULAR
WEBSITE… Panellists:
Dessi Bell
Dennise Yeh
global head of web analytics, adidas founder, Zaggora
Gabriella May
…there are spectacular web analytics. At head of ecommerce, People Tree
adidas, web analytics means understanding Simon Lee
what motivates consumers and driving chief marketing officer, Matalan
strategic decision-making with analytical
insights. Discover the key ways to grow digital
business by being obsessed with consumers
and drive enterprise cultural change.
13:15 – 14:30 13:15 – 14:30 13:15 – 14:30
MALT ROOM THE VAULT EXPERIENTIAL LOUNGE

VIP Lunch VIP Lunch Lunch

GOOD AFTERNOON WITH BOUNCEX GOOD AFTERNOON WITH EBAY
By invitation only By invitation only

14.30 – 15.30 14.30 – 15.30 14.30 – 14.50 14.30 – 15.15

LIVE JUDGING PURPLE STAGE MEET-UP WHITE STAGE POWER TALK RED STAGE DEBATE

BEST APP SUSTAINABLE CULTURE AND FROM BOOKS ENGAGING FASHION CUSTOMERS
PRODUCTS IN A DIGITAL TO CLICKS THROUGH INNOVATION
Presenters:
Asos, Burberry, Harvey Nichols, John Lewis, Mallzee, BUSINESS Rebecca Smith Fashion customers don’t understand technology. They
Missguided, Oasis, Zalando marketing and ecommerce director, understand relevance and convenience. Join a conversation
Melanie Traub
N Brown Group about how companies perceive and implement innovation
Judges: managing director, People Tree
across many facets of online trading to respond to customers’
Chair: Kate Holt JD Williams puts innovation at the forefront of its strategy demands. Panellists will discuss brave digital campaigns and
omnichannel director, Jigsaw Melanie will discuss how to build a sustainable culture in a
to transform the business. Join Rebecca as she explains how advanced data analytics, practical applications of machine
David Walmsley fashion business, why it is important in the digital era, and
the brand uses customer engagement to drive ecommerce learning to common fashion ecommerce problems, and
former chief customer officer, House of Fraser how to engage digital-savvy customers.
business. From the new app and introduction of chatbots to changes in companies’ structures to better serve their
Rosanna Falconer collaboration with start-ups – find out the thrills and spills of customers.
digital strategist and luxury brand consultant customer engagement at one of the largest fashion retailers
Stephen Langford in the UK. Panellists:
senior director of ecommerce, George.com 14:30 – 15:30 MEET-UP Ash Siddique
managing director and co-founder, Missy Empire
Sally-Anne Newson
Charlotte Clutterbuck customer experience and digital product director, Shop Direct
customer director, Karen Millen True Fit
Rob Massa
general manager, EMEA, BounceX
Alixandra Burn
head of digital, Warehouse

15:00 – 15:20
WHITE STAGE POWER TALK

ALL WELCOME
Gregoire Baret general manager of omnichannel experience, ALDO Group
At ALDO omnichannel means no one is excluded from the experience. Following the new website launch in April 2017, Grégoire’s talk will focus on the experiential
approach in ecommerce design and how the new crafted experience helped the brand to connect with fashion shoppers at home, in stores and in global markets.
He’ll also give an overview of the new omnichannel approach including the latest in-store technology implemented.
15:25 – 15:45 15:25 – 15:45
INTERVIEW POWER TALK RED STAGE POWER TALK

Interview with… LIKE, SHARE, REPEAT

Misha Nonoo Boris Mercier
fashion designer and founder, Misha Nonoo global head of digital brand marketing and social media, Desigual

Drapers will sit down with Misha to talk about her recent innovative projects Hear from Boris about how Desigual uses analytics to measure engagement across
and how they are reimagining traditional standards of ecommerce and digital social media channels, how engagement varies globally and demographically and
engagement in the fashion business. Misha’s pioneering ‘Insta-show’ exclusively the latest breakthroughs in tailoring an analytics based social strategy to drive and
presented 33 looks of her spring/summer collection on Instagram during New measure sales online and offline.
York Fashion Week, while her newly launched ‘On-demand manufacturing’, has
ensured an even greater digital engagement with her customers. We’ll discuss how
pushing boundaries by marrying designs with innovative digital concepts led her
to some radical business breakthroughs, as well as asking for her tips on improving
engagement with fashion shoppers through ecommerce and social media.

15:45 – 16:15
EXPERIENTIAL Afternoon refreshments
LOUNGE

16:15 – 17:00 16:15 – 17:00

LIVE JUDGING RED STAGE FRINGE EVENT

BEST USE OF INNOVATION Fringe Event

Presenters:
BrandLab Fashion, Burberry, Catalyst Activewear, Diesel, Finery London, La Perla,
MINDFUL BUSINESS: MEDITATION SESSION
Marks & Spencer, Sargossa, Very.co.uk (Shop Direct) Jillian Lavender
director, London Meditation Centre
Judges:
Chair: Jonathan Wall In her talk Jillian will explore the negative impact of stress, and the importance
chief digital officer, Missguided of a regular meditation practice. She will discuss the true meaning and value
Daniel Bobroff of mindfulness, and how not being present is costly. The session will include a
founder, Coded Futures ‘taster technique’ to present-moment awareness, which attendees will be able to
Briony Garbett take away with them and do on their own.
customer director, Oasis Fashion
 18:45 – 19:30
WHITE STAGE VIP Drinks Reception
19:00 – 19:30 By invitation only
PURPLE STAGE Drinks Reception

19:30 – 21:30 Dinner

PURPLE STAGE

21:30 – 22:30 Awards Ceremony

22:30 – 01:00 DJ and Dancing

Headline sponsor: Marketplace sponsor:

BOOK YOUR FESTIVAL PACKAGE TODAY:JUDGING

Kathryn McHolm
kathryn.mcholm@emap.com Silver sponsor: Bronze sponsor:
T: 020 3953 2226

SPONSORSHIP ENQUIRIES: Charity partner: Media partners:

Martin Arnold
martin.arnold@emap.com
T: 020 3953 2096 Category sponsor: Drapers disrupt sponsor:

Exhibitors: