Chapter – 1 INTRODUCTION

1. INTRODUCTION
2 . HISTORY
3 . INOVATION
4 .MISSION & GOALS OF COMPANY
5 .AN OVER VIEW OF COMPANY
6. COMPETITIVE ENVIRONMENT
7. CORPORATE GOVERNANCE

Chapter -2 RESEARCH METHOLOGY

1 .RESEARCH METHOLOGY
2 .OBJECTIVE OF DATA
3 .SCOPE OF STUDY
4 .DATA COLLECTION METHOD
5. DATA ANALYSIS & INTERPRETATION

Chapter -3 COMPANY PROFILE

1. HUMAN RESOURCES DEPARTMENT

2. MARKETING DEPARTMENT
3. FINANCE DEPARMENT

Chapter-4 DATA ANALYSIS & INTERPRETATIION

Chapter-5 SWOT ANALYSIS

Chapter-6 FINDINGS & CONCLUSION

Chapter-7 LIMITATION & SUGGESION

Chapter-8 BIBLIOGRAPHY
 INTRODUCTION

Nokia is a telecommunication-company from Finland. It was founded

by Frederik Idestam in 1865 as a mill to make wood pulp. Later on
the company started to produce rubber products. After the Second
World War Nokia took over the Finnish Cable Works. Nokia was
involved in telecommunication since the 1960’s. 3 In 2001 Nokia
launched the Nokia N-gage, to put them self in the mobile-gaming
market. This product is seen as a failure because sales were lower
than predicted. In order to prevent future products from failing, it is
interesting to analyze this failure. Analyzing a product failure is done
through a Post-mortem analysis. In this report we will carry out a
Post-mortem analysis by following the booklet “Introduction to
Business Process Analysis” by “dr.ir. I.M. Luyk, R.G.P Coolen BSc
prof. dr. ir. A.C. Brombacher.” The N-gage will be analyzed on 3
different levels: company, micro and macro-level.

Nokia Corporation (Finnish pronunciation) is a Finnish multinational

communications corporation that is headquartered in Keilaniemi,
Espoo, a city neighbouring Finland's capital Helsinki Nokia is
engaged in the manufacturing of mobile devices and in converging
Internet and communications industries, with over 132,000
employees in 120 countries, sales in more than 150 countries and
global annual revenue of over €42 billion and operating profit of €2
billion as of 2010. It is the world's largest manufacturer of mobile
phones: its global device market share was 23% in the second
quarter 2011. Nokia's estimated share of the converged mobile
device market was 31% in the fourth quarter, compared with 38% in
the third quarter 2010Nokia produces mobile devices for every major
market segment and protocol, including GSM, CDMA, and W-CDMA
(UMTS. Nokia offers Internet services such as applications, games,
music, maps, media and messaging through its Ovi platform. Nokia's
joint venture with Siemens, Nokia Siemens Networks produces
telecommunications network equipment, solutions and services.
Nokia is also engaged in providing free digital map information and
navigation services through its wholly owned subsidiary Navteq.

Nokia has sites for research and development, manufacture and

sales in several countries; as of December 2010, Nokia had R&D
presence in 16 countries and employed 35,870 people in research
and development, representing approximately 27% of the group's
total workforce The Nokia Research Center, founded in 1986, is
Nokia's industrial research unit consisting of about 500 researchers,
engineers and scientists; it has sites in seven countries: Finland,
China, India, Kenya, Switzerland, the United Kingdom and the States.
Besides its research centers, in 2001 Nokia founded (and owns) INdT
– Nokia Institute of Technology, a R&D institute located in Brazil
.Nokia operates a total of 9 manufacturing facilities located at Salo,
Finland; Manaus, Brazil; Cluj, Romania; Beijing and Dongguan,
China; Komárom, Hungary; Chennai, India; Reynosa, Mexico; and
Masan, South Korea. Nokia's factory in Cluj was seized by the
Romanian government in November 2011 to prevent a sale of the
assets, after Nokia had accumulated a tax liability of US$ 10 million.
Nokia's industrial design department is headquartered in Soho in
London, UK with significant satellite offices in Helsinki, Finland and
Calabasas, California in the US.
Nokia is a public limited-liability company listed on the Helsinki,
Frankfurt, and New York stock exchanges. Nokia plays a very large
role in the economy of Finland; it is by far the largest Finnish
company, accounting for about a third of the market capitalization of
the Helsinki Stock Exchange (OMX Helsinki) as of 2007, a unique
situation for an industrialized country. It is an important employer in
Finland and several small companies have grown into large ones as
its partners and subcontractors. In 2009, Nokia contributed 1.6% to
Finland's GDP, and accounted for about 16% of Finland's exports in
2006.

The Nokia brand, valued at $25 billion, is listed as the 14th most
valuable global brand in the Inter brand Business Week Best Global
Brands list of 2011. It is the 14th ranked brand corporation in Europe
(as of 2011), the 8th most admirable Network and Other
Communications Equipment company worldwide in Fortune's World's
Most Admired Companies list of 2011 , and the world's 143th largest
company as measured by revenue in Fortune Global 500 list of 2011.
In July 2010, Nokia reported a drop in profits by 40%, which turned
into an operating loss of EUR 487 million in Q2 2011. In the global
smart phone rivalry, Nokia held the 3rd place in 2Q2011, trailing
behind Samsung and Apple On 11 February 2011, Nokia announced
a partnership with Microsoft where all future Nokia smart phones will
be powered by the Windows Phone (WP7) operating system. On 26
October 2011, Nokia unveiled its first WP7.5 powered handsets
Lumia 710 and 800. Core innovation strengths within Nokia include
speed of action, interconnection between products and services and
the strategic use of design. Over the past few years, as margins have
been three times those of its nearest competitors, the company has
re-emphasized the importance of design to place it literally at the
heart of the organization’s operations.

This has moved Nokia from being a feature-driven to a design-driven

manufacturer where, amongst others, ethnography is now a core
capability linking consumer behavior around new uses of digital
media directly into the development process. Nokia’s leadership in
mobile devices has given it a solid platform upon which to build a
services business that expands outside the core. And here’s the rub,
while Nokia has consolidated its traditional strengths of R&D and
product design, the big story in 2007 was its strategic shift into the
multimedia services space. Nokia created the N Series to deliver
high-end multimedia phones. In addition, its near-ubiquitous camera-
phones have provided revenue opportunities from user-generated
content. In support of the social networking trend, Nokia has formed
alliances with partners such as Yahoo to allow users to share photos
using its Flickr service. 2006 saw the first tablet device with internet,
not cellular connectivity, and the success of this product has led to a
next-generation of internet-only devices including webcams and
higher levels of VoIP. By eliminating the SIM card and breaking the
connection to the networks, Nokia is using alliances with the likes of
Google and Skype to offer more freedom of choice direct to
consumers.

At the lower end of the market, Nokia is the leading brand in China
and India and is well positioned for further growth. It continues to lead
on process innovation to drive down cost and is opening its tenth
factory in India with the capability to turn out 20m phones a year.
Nokia’s innovation roadmap weaves its software and services into a
seamless package. Smart acquisitions have increasingly played a
considerable role in this. Seeing that that location and content
services provide major opportunities Nokia bought Navteq, the
leading provider of digital map information for over $8bn in cash.
Nokia expects that the truly mobile internet with multiple connectivity
options that enable faster access to music, video, TV and mobile
navigation and massive multiplayer gaming services will be a major
factor in driving further growth. With overall industry handset volumes
growing, Nokia is in the strongest position of any manufacturer.
Nokia is very, very successful and, in 2006, generated revenue that
for the first time was in excess of Finland’s state budget. Nokia has
always used innovation as a key driver for growth: first, by pioneering
GSM and then by reinventing the concept of product personalization.
These days Nokia’s challenge is to maintain its position in a world
increasingly converged and dominated by the likes of Google and
Microsoft. However, while these companies have strong brands and
interesting plans for the future, they don’t have control over the
handset. Nokia is bundling great services with tailored, user-friendly
hardware. With a billion customers and relationships with hundreds of
operators around the world, Nokia may well manage to hold its place.
 INOVATION
The Journey into Telecommunications

Nokia´s Cable Work's Electronics department started to conduct

research into semiconductor technology in the 1960´s. This was the
beginning of Nokias journey into telecommunications. In the early
1970s, the majority of telephone exchanges were electro-mechanical
analog switches. Nokia began developing the digital switch (Nokia DX
200) which became a success. Nokia DX 200, which was equipped
with high-level computer language and Intel microprocessors
gradually evolved into the multifaceted platform that is still the basis
for Nokia's network infrastructure today.

At the same time, new legislation allowed the Finnish

telecommunications authorities to set up a mobile network for car
phones that was connected to the public network.
The result was Nordic Mobile Telephony (NMT). Opening in 1981,
NMT was the world's first multinational cellular network. During the
following decade, NMT was introduced in many other countries and
launched the rapid expansion of the mobile phone industry.

At the end of the 1980s a common standard for digital mobile

telephony was developed. This standard is known as GSM (Global
System for Mobile Communications). In 1991 Nokia made
agreements to supply GSM networks to nine European countries and
by August 1997 Nokia had supplied GSM systems to 59 operators in
31 countries.

New Products

During the 1980s, Nokia's operations rapidly expanded to new

business sectors and products. The strategy was to expand rapidly
on all fronts. In 1988, Nokia was a large television manufacturer and
the largest information technology company in the Nordic Countries.

FOCUSING ON TELECOMMUNICATIONS
During the deep recession in Finland at the beginning of the 1990s,
the telecommunications and mobile phones divisions were the
supporting pillars of the Nokia. Despite the depth of the recession,
Nokia came to its feet quickly as the company started streamlining its
businesses. In May 1992 Nokia made the strategic decision to divest
its non-core operations and focus on telecommunications. The
company's 2100 series phone was an incredible success. In 1994,
the goal was to sell 500,000 units. Nokia sold 20 million. It has been
rumored that a group of businessmen tried to offer Nokia to the
Swedish telecom company Ericsson during the recession (1990´s)!
Today, Nokia is a world leader in digital technologies, including mobile
phones, telecommunications networks, wireless data solutions and
multimedia terminals.In the 1970s and 1980s, Nokia developed the
Sanomalaitejärjestelmä ("Message device system"), a digital,
portable and encrypted text-based communications device for the
Finnish Defiance Forces. current main unit used by the Defiance
Forces is the Sanomalaite M/90 (SANLA M/90).

he Mobira Cityman 150, Nokia's NMT-900 mobile phone from

1989 (left), compared to the Nokia 1100 from 2003.
Mobira Cityman line was launched in 1987. ] T he
technologies that preceded modern cellular mobile
telephony systems were the various "0G" pre-cellular
mobile radio telephony standards. Nokia had been
producing commercial and some military mobile radio
communications technology since the 1960s, although
this part of the company was sold some time before the
later company rationalization. Since 1964, Nokia had
developed VHF radio simultaneously with Salora Oy. In
1966, Nokia and Salora started developing the ARP
standard (which stands for Autoradiopuhelin, or car
radio phone in English), a car-based mobile radio
telephony system and the first commercially operated
public mobile phone network in Finland. It went online
in 1971 and offered 100% coverage in 1978.

In 1979, the merger of Nokia and Sailor resulted in the establishment

of Mobira Oy. Mobira began developing mobile phones for the NMT
(Nordic Mobile Telephony) network standard, the first-generation, first
fully automatic cellular phone system that went online in 1981. In
1982, Mobira introduced its first car phone, the Mobira Senator for
NMT-450 networks.Nokia bought Salora Oy in 1984 and now owning
100% of the company, changed the company's telecommunications
branch name to Nokia-Mobira Oy. The Mobira Talk man, launched in
1984, was one of the world's first transportable phones. In 1987,
Nokia introduced one of the world's first handheld phones, the Mobira
City man 900 for NMT-900 networks (which, compared to NMT-450,
offered a better signal, yet a shorter roam). While the Mobira Senator
of 1982 had weighed 9.8 kg (22 lb) and the Talk man just under 5 kg
(11 lb), the Mobira Cityman weighed only 800 g (28 oz) with the
battery and had a price tag of 24,000 Finnish marks (approximately
€4,560).[44] Despite the high price, the first phones were almost
snatched from the sales assistants’ hands. Initially, the mobile phone
was a "yuppie" product and a status symbol.Nokia's mobile phones
got a big publicity boost in 1987, when Soviet leader Mikhail
Gorbachev was pictured using a Mobira Cityman to make a call from
Helsinki to his communications minister in Moscow. This led to the
phone's nickname of the "Gorba".[44]
In 1988, Jorma Nieminen, resigning from the post of CEO of the
mobile phone unit, along with two other employees from the unit,
started a notable mobile phone company of their own, Benefon Oy
(since renamed to Geo Sentric). One year later, Nokia-Mobira Oy
became Nokia Mobile Phones

HISTORY

Pre-telecommunications era

The predecessors of the modern Nokia were the Nokia Company

(Nokia Aktiebolag), Finnish Rubber Works Ltd (Suomen
Gummitehdas Oy) and Finnish Cable Works Ltd (Suomen
Kaapelitehdas Oy).[28] Nokia's history starts in 1865 when mining
engineer Fredrik Idestam established a groundwood pulp mill on the
banks of the Tammerkoski rapids in the town of Tampere, in
southwestern Finland in Russian Empire and started manufacturing
paper. In 1868, Idestam built a second mill near the town of Nokia,
fifteen kilometres (nine miles) west of Tampere by the Nokianvirta
river, which had better resources for hydropower production. In 1871,
Idestam, with the help of his close friend statesman Leo Mechelin,
renamed and transformed his firm into a share company, thereby
founding the Nokia Company, the name it is still known by today.
Toward the end of the 19th century, Mechelin's wishes to expand into
the electricity business were at first thwarted by Idestam's opposition.
However, Idestam's retirement from the management of the company
in 1896 allowed Mechelin to become the company's chairman (from
1898 until 1914) and sell most shareholders on his plans, thus
realizing his vision. In 1902, Nokia added electricity generation to its
business activities.

Industrial conglomerate

In 1898, Eduard Polón founded Finnish Rubber Works, manufacturer

of galoshes and other rubber products, which later became Nokia's
rubber busines At the beginning of the 20th century, Finnish Rubber
Works established its factories near the town of Nokia and they
began using Nokia as its product brand. In 1912, Arvid Wickström
founded Finnish Cable Works, producer of telephone, telegraph and
electrical cables and the foundation of Nokia's cable and electronics
businesses. At the end of the 1910s, shortly after World War I, the
Nokia Company was nearing bankruptcy. To ensure the continuation
of electricity supply from Nokia's generators, Finnish Rubber Works
acquired the business of the insolvent company. In 1922, Finnish
Rubber Works acquired Finnish Cable Works. \ In 1937, Varner
Beckman, a sport wrestler and Finland's first Olympic Gold medalist,
became President of Finnish Cable Works, after 16 years as its
Technical Director. After World War II, Finnish Cable Works supplied
cables to the Soviet Union as part of Finland's war reparations. This
gave the company a good foothold for later trade.
The three companies, which had been jointly owned since 1922, were
merged to form a new industrial conglomerate, Nokia Corporation in
1967 and paved the way for Nokia's future as a global corporation. [35]
The new company was involved in many industries, producing at one
time or another paper products, car and bicycle tires, footwear
(including rubber boots), communications cables, televisions and
other consumer electronics, personal computers, electricity
generation machinery, robotics, capacitors, military communications
and equipment (such as the SANLA M/90 device and the M61 gas
mask for the Finnish Army), plastics, aluminium and chemicals. Each
business unit had its own director who reported to the first Nokia
Corporation President, Björn Wasteland. As the president of the
Finnish Cable Works, he had been responsible for setting up the
company’s first electronics department in 1960, sowing the seeds of
Nokia’s future in telecommunications. Eventually, the company
decided to leave consumer electronics behind in the 1990s and
focused solely on the fastest growing segments in
telecommunications. Nokia Tires, manufacturer of tires, split from
Nokia Corporation to form its own company in 1988 and two years
later Nokian Footwear, manufacturer of rubber boots, was founded.
During the rest of the 1990s, Nokia divested itself of all of its non-
telecommunications businesses.

Telecommunications era

The seeds of the current incarnation of Nokia were planted with the
founding of the electronics section of the cable division in 1960 and
the production of its first electronic device in 1962: a pulse analyzer
designed for use in nuclear power plants. In the 1967 fusion, that
section was separated into its own division, and began manufacturing
telecommunications equipment. A key CEO and subsequent
Chairman of the Board was vuorineuvos Bjorn "Nile" Wasteland
(1912–2009), who founded the electronics department and let it run
at a loss for 15 years.

MISSION & GOALS OF COMPANY

1. The main objective of Nokia Company is to get the profit.

2. To become no.1 in electronic companies through out the world, it
reaches its objective in present scenario.
3. To maintain good relationship with all the public with good
production. It is also performing in these days, by manufacturing
standard mobiles of different models.
4. To maintain good name and fame towards public.
5. TO SEE THE MARKET SHARE OF THE COMPANY

AN OVERVIW OF COMPANY

A wired and wireless telecommunications company, Nokia India is a

pioneer of cellular network in the country. It manufactures a wide
range of mobile devices and provides people with experiences in
music, navigation, video, television, imaging, games and business
mobility through these devices. It handles research and development,
network infrastructure businesses and company handsets. Nokia has
its manufacturing unit in Chennai.

Nokia has boosted the capacity of its manufacturing unit in

Sriperumbudur, Chennai by investing a whopping USD 75 million for
the year 2008. The company added Nokia 5610 and Nokia 5310 in its
Xpress Music portfolio. It had also launched the first vernacular news
portal in 2007. It was ranked 4th in the Most Trusted Brand Survey by
Brand Equity – 2007 and No1. MNC in India by Business World
India’s leading business weekly - 2007.

It is a fast paced organization with a competitive work environment. It

appreciates novel suggestions from its people. It is multicultural and
believes in just treatment for its employees

ACHEIVMENT OF COMPANY
Nokia Market share is continuously increasing
 1. Nokia named as one of world’s most sustainable 2.technology
companies
3. Nokia best place to work in Central America and
Caribbean
4. Other awards and accolades

Here’s a selection of other awards and accolades Nokia has picked

up in recent years:
 2011 Forbes Top 10 World’s Most Sustainable Companies (#4)
 Top spot in Green peace’s Guide to Greener Electronics 2010 (eight
consecutive #1 positions since September 2008)
 Universe’s Top 50 World’s Most Attractive Employers for Students
2011
 NASSCOM’s Excellence in Gender Inclusivity in India 2010
 2010 Best Brand Award in Bangladesh (#1 for third consecutive
year)
 2010 Bloomberg Business Week Top 25 Most Innovative Companies
 Top 50 Maclean’s Socially Responsible Companies in Canada 2010
 Economic Times Most Trusted Brand in India 2010 (#1)
 UK Nordic Business award for Research and Development 2010
 Modern Consumer magazine’s 2010 Brazil’s “Companies that Most
Respect the Consumer” (#1)

COMPETITIVE ENVIRONMENT
Electronic products such as cell phones impact the environment both
during production and after their useful life when they are discarded
and turned into electronic waste. Nokia is listed in Greenpeace's
Guide to Greener Electronics that scores leading electronics
manufacturers according to their policies on sustainability, climate
and energy and how green their products are. In November 2011
Nokia ranked 3rd out of 15 listed electronics companies, falling two
places due to its weaker performance on the Energy criteria and
scoring 4.9/10.
All of Nokia's mobile phones are free of toxic polyvinyl chloride (PVC)
since the end of 2005 and all new models of mobile phones and
accessories launched in 2010 are on track to be free of ruminated
compounds, chlorinated flame retardants and antimony trioxide.
Nokia's voluntary take-back programmed to recycle old mobile
phones spans 84 countries with almost 5,000 collection points.
However, the recycling rate of Nokia phones was only 3–5% in 2008,
according to a global consumer survey released by Nokia. The
majority of old mobile phones are simply lying in drawers at home
and very few old devices, about 4%, are being thrown into landfill and
not recycled.[176]
All of Nokia's new models of chargers meet or exceed the Energy
Star requirements. Nokia aims to reduce its carbon dioxide emissions
by at least 18 percent in 2010 from a baseline year of 2006 and cover
50 percent of its energy needs through renewable energy sources.
Greenpeace is challenging the company to use its influence at the
political level as number 85 on the Fortune 500 to advocate for
climate legislation and call for global greenhouse gas emissions to
peak by 2015.
Nokia is researching the use of recycled plastics in its products,
which are currently used only in packaging but not yet in mobile
phones.
Since 2001, Nokia has provided eco declarations of all its products
and since May 2010 provides Eco profiles for all its new products In
an effort to further reduce their environmental impact in the future,
Nokia released a new phone concept, Remade, in February 2008.
The phone has been constructed of solely recyclable materials. The
outer part of the phone is made from recycled materials such as
aluminum cans, plastic bottles, and used car tires. The screen is
constructed of recycled glass, and the hinges have been created from
rubber tires. The interior of the phone is entirely constructed with
 refurbished phone parts, and there is a feature that encourages
energy saving habits by reducing the backlight to the ideal level,
which then allows the battery to last longer without fre

Corporate governance

The control and management of Nokia is divided among the

shareholders at a general meeting and the Group Executive Board
under the direction of the Board of Directors (right). The Chairman
and the rest of the Group Executive Board members are appointed by
the Board of Directors. Only the Chairman of the Group Executive
Board can belong to both, the Board of Directors and the Group
Executive Board. The Board of Directors' committees consist of the
Audit Committee, the Personnel Committee and the Corporate
Governance and Nomination Committee. The operations of the
company are managed within the framework set by the Finnish
Companies Act, Nokia's Articles of Association and Corporate
Governance Guidelines, and related Board of Directors adopted
charters.

Group Executive Board (January 2011)

Stephen Elop (Chairman), b. 1963
President, CEO and Group Executive Board Chairman of Nokia
Corporation since September 21, 2010
Joined Nokia on September 21, 2010
Esko Aho, b. 1954
Executive Vice President, Corporate Relations and Responsibility
Joined Nokia 2008, Group Executive Board member since 2009
Former Prime Minister of Finland (1991–1995)
Jerri DeVard, b. 1958
Executive Vice President, Chief Marketing Officer
Joined Nokia 2011, Group Executive Board member since 2011
Timo Ihamuotila, b. 1966
Executive Vice President, Chief Financial Officer
With Nokia 1993–1996, rejoined 1999, Group Executive Board
member since 2007
Mary T. McDowell, b. 1964
Executive Vice President, Mobile Phones
Joined Nokia 2004, Group Executive Board member since 2004
Dr. Tero Ojanperä, b. 1966
Executive Vice President, Services, Mobile Solutions
Joined Nokia 1990, Group Executive Board member since 2005
Niklas Savander, b. 1962
Executive Vice President, Markets
Joined Nokia 1997, Group Executive Board member since 2006
Alberto Torres, b. 1965
Executive Vice President, MeeGo Computers, Mobile Solutions
Joined Nokia 2004, Group Executive Board member since 2009
Juha Äkräs, b. 1965
Executive Vice President, Human Resources
Juha Äkräs, b. 1965
Executive Vice President, Human Resources
Joined Nokia 1993, Group Executive Board member since 2010
Dr. Kai Öistämö, b. 1964
Executive Vice President, Chief Development Officer
Joined Nokia 1991, Group Executive Board member since 2005
Board of Directors
Jorma Ollila (Chairman), b. 1950
Board member since 1995, Chairman of the Board of Directors since
1999
Chairman of the Board of Directors of Royal Dutch Shell PLC
Dame Marjorie Scardino (Vice Chairman), b. 1947
Board member since 2001
Chairman of the Corporate Governance and Nomination Committee,
Member of the Personnel Committee
Chief Executive Officer and member of the Board of Directors of
Pearson PLC
Lalita D. Gupte, b. 1948
Board member since 2007, Member of the Audit Committee
Non-executive Chairman of the ICICI Venture Funds Management Co
Ltd.
Dr. Bengt Holmström, b. 1949
Board member since 1999
Paul A. Samuelson Professor of Economics at Massachusetts
Institute of Technology,
joint appointment at the MIT Sloan School of Management
Dr. Henning Kagermann, b. 1947
Board member since 2007, Member of the Personnel Committee
CEO and Chairman of the Executive Board of SAP AG
Per Karlsson, b. 1955
Board member since 2002, Independent Corporate Advisor
Chairman of the Personnel Committee, Member of the Corporate
Governance and Nomination Committee
Isabel Marey-Semper, b. 1967
Board member since 2009, Member of the Audit Committee
Chief Financial Officer, EVP in charge of strategy of PSA Peugeot
Citroën
Risto Siilasmaa, b. 1966
Board member since 2008, Member of the Audit Committee
Founder and Chairman of F-Secure
Keijo Suila, b. 1945
Board member since 2006, Member of the Audit Committee

Former corporate officers

Chief Executive
Chairmen of the Board of Directors [140]
Officers
Björn 1967– Lauri J.1967– Simo 1988–
Westerlund 1977 Kivekäs 1977 Vuorilehto 1990
1977– Björn 1977– 1990–
Kari Kairamo Mika Tiivola
1988 Westerlund 1979 1992
Simo 1988– 1979– Casimir 1992–
Mika Tiivola
Vuorilehto 1992 1986 Ehrnrooth 1999

RESERCH METHOLOGY
This chapter includes various tools and techniques that are used for
investigation. Methodology includes a systematic way of collecting
the data through sample design, analyzing it, processing the
products and the future over comings
•To know about the brand Nokia and the Samsung their
products, market strategies, values mission adopted in the cellular
companies.
•To know consumer behavior towards Nokia and Samsung.
data, interpreting the data for requirement.
Nokia has the single largest market share in India of 60%and
the we have noticed that Nokia is the only competitor of
Samsung but Nokia’s major competitor is Sony Ericson since
these are very prominent players in the market

OBJECTIVES OF THE STUDY

•To know about the cellular industries.
•To help consumers to know about the companies their

SCOPE OF STUDY
Nokia has the si As learning is the human activity and is as
natural ,as breathing despite of the fact the learning is all
pervasive in our lives, psychologists do not agree on
how learning takes place .how individuals learn s a matter
of interest to market

largest market share in India of 60%and the we have noticed

that Nokia is the only competitor of Samsung but Nokia’s
major competitor is Sony Ericson since these are very prominent
players in the market
•To know about the cellular industries.
•To help consumers to know about the companies their
products and the future over comings
•To know about the brand Nokia and the Samsung their
products, market strategies, values mission adopted in the cellular
companies.
•To know consumer behavior towards Nokia and Samsung.

DATA COLLECTION METHOD

Data Sources
 Secondary data.

Methods of primary data collection:-

 Observation
 Interviewing
 Mail survey
 Experimentation
 Simulation
 Projective techniques
 Questionnaires
In this study, interview techniques of data collection are practiced.

Secondary data:-
Secondary data is collected from sources which contain data that has
been collected and compiled for another purpose. It may be defined
as data that for an earlier purpose other than currently Pursued. The
secondary study consists of.
 published records and reports
 Technical and trade journals
 Magazines and newspapers
 Public records and statistics
 Related websites

Population and sample

The total number of consumers is large in size in which 100 people
are taken as sample.
A convenience sampling method has been conducted

DATA ANALYSIS & INTERPRETATION

Markets
INTERPRETATION- IN THE WORLD ERUPE HAS THE MAXIMUM
SHARE AMONG THE OTHER MARKET’S OF THE WORLD.

INTERPRETATION - NOKIA HAS INCREASED ITS SHARE IN THE

MARKET’S .

LEADING SMARTPHONE BRAND’S

Nokia Tottering At the Top of Mobile Rankings; Apple Leading
Smartphone’s

PRESENT IMPRESSION IN THE INDIAN MARKET

INTERPRETATION
Impressions on the basis of handset manufacturer are also
discussed. Again, Nokia leads with a 59.1% share and more than 4
billion impressions per month. Samsung comes second with 23.8%
share followed by Sony Ericsson at 6.4%, LG at 3.7%, Micromax at
1.2% and others at 5.7%. The handset that registered the maximum
number of impressions was Nokia 3110c with a 5.4% share. Four out
of top 5 handsets were from Nokia.
 CHAPTER- 3
DETAILS OF ALL DEPARTMENT

HUMAN RESOURCES DEPARTMENT

FINANCIAL DEPARTMENT

MARKETING DEPARTMENT
ORGANISATIONAL STRUCTURE OF NOKIA
STRUCTURE OF FINANCIAL DEPARTMENT
 HUMAN RESOURCES DEPARTMENT
Nokia: Human Resource Management (HR) – Personnel
management
To maintain a healthy, successful and efficient environment Nokia
collaborates with its employees under the main goal to create an
environment for all its employees where they can fulfill their potential.
Motivation, encouragement and maintaining employees satisfaction
and well-being at work is vital for Nokia to perform at its best. As a
goods manufacturer Nokia collaborates with its employees within
formal and informal networks to allow ideas to be exchanged easily.
To encourage their employees, Nokia has adapted various HR
techniques including pay system, training and developing employees,
and fringe benefits.

Rewards
The total compensation of employees aims to not only maintain a
healthy working environment, but to also fulfill Nokia’s goal to fulfill
employees potential. Nokia rewards its employees for good
performance, competence development, and company success
rewarding higher performance and contribution with higher.
 FINANCIAL DEPARTMENT

Nokia Finance Department

Finance department

The finance department is responsible for razing the money so that

the
business can survive or expand. It can do this by a judicious mixture
of borrowing, going to the shareholders, reducing costs and
managing
to increase process marginally.
Sources of finance
* Tax refunds
* Bank
* Mortgage
* Private loans
* Credit cards
* Shares
* Grants
* Overdrafts
* Personal investments
* Borrowing
* Savings
* Windfalls

The department must record all financial transactions, it must be

involved in costing and advise on pricing, and it prepares and
arranges for the payment of wages and salaries. It must provide
continuous prepare the final accounts for the year which will be
audited and presents to the shareholders' meeting.

The finance department employs a number of experts. These are

accountants, but they are not all the same. There is a variety of
speclities which accountants cover.
MARKETING DEPARTMENT

Nokia’s future success depends on delivering great experiences to its

customers by creating products and solutions that work seamlessly
and are appealing.

Its strategy contains the core elements required to accomplish this,

and is optimized for tapping into the mobile industry’s global growth
potential as it unfolds.

The roots of Nokia go back to the year 1865 with the establishment of
a forest industry enterprise in South-Western Finland by mining
engineer Fredrik Idestam. Elsewhere, the year 1898 witnessed the
foundation of Finnish Rubber Works Ltd, and in 1912 Finnish Cable
Works began operations. Gradually, the ownership of these two
companies and Nokia began to shift into hands of just a few owners.
Finally in 1967 the three companies were merged to form Nokia
Corporation.

At the beginning of the 1980s, Nokia strengthened its position in the

telecommunications and consumer electronics markets through the
acquisitions of Mobira, Salora,
 CHAPTER -4
.SWOT ANALYSIS
.FINDING OF CONCLUSION
.LIMITATION & SUGGESION
.BOIGRAPHY
 SWOT ANALYSIS

Strengths Weakness
 Experience – 142 year of  N Gage is a flop.
history  Low voice quality
 Strong financial support for R  Less stylish in low priced
& D (1.4 billion USD) products
 Largest network of selling &  Heavy sets
distribution  Market skimming prices of high
 Strong customer relation sets
 Wide range of products for all  Unlike I phone apple, Nokia
class N97 is complex, tough and not
 High Resale value compared user friendly
to other competitors
 Durability
 Long battery life
 User friendly
 Global Expansion

Opportunities Threats
 New growth markets  China mobiles – It has made
 Other hand held devices exact copy of Nokia N96
 Well designed and styled sets  Cheap & wide range models
 Increase their presence in 3G from Motorola
& edge market  Sales may decline due to
 Improvise on quality of camera global economic downturn
 Mini notebooks  I phone apple – A fierce
competitor for Nokia N97
 FINDING & CONCLUSION

The customer analysis of this coursework highlighted that the

upper segment of
the p o p u l a t i o n a r e t h e m a j o r c o n s u m e r s o f m o b i l e p h o
n e s . E x t e n s i v e r e s e a r c h w a s conducted into the strategies
being implemented for the rural market. Nokia and Sony Ericsson
segment the market on a similar basis. However, they have
different interpretations Nokia has saturated the urban market
including the B and class cities and is now targeting potentially
untapped markets. Sony Ericsson on the other hand has
chosen to focus its energies on the B and C class cities since
which it had not ventured into so far.The prominent brands in the
Indian cellular phone industry are Nokia, Sony Ericsson, Motorola,
and Samsung. Nokia has the single largest market share in
India of 60%.We have analyzed that Nokia is better than
Samsung. Nokia and also on one of its major competitors; Sony
Ericsson since these are very prominent players in the Indian market.
In partnership with Kumar Sasank, Director - Business HR, Customer
& Market Operations, we designed a ½ day Team Leadership
workshop – drawing together academic expertise and experiential
learning techniques – to enable participants to address the team and
leadership challenges at NOKIA. These included:
 A series of powerful activities to identify goals to ensure team
agreement and motivation toward achieving the goals.
 A management decision game to encourage knowledge sharing,
team problem solving, and provide a compelling motivation to share.
 Drawing together the learning and experiences, create a plan
of action for transfer to the workplace that continues to enhance
team and personal development.
 The Results
The Team Leadership workshop provided an engaging environment

for NOKIA leaders to gain essential knowledge about teams, develop

capability in sharing knowledge and resources, and apply practical

frameworks to typical issues facing a customer driven organization.

Kumar Sasank (Director, Business HR, Customer & Market

Operations) summed up his satisfaction with our team leadership

workshop, “The workshop helped us visualize our direction and gave

us all a new perspective to meet some challenging goals. It was

excellent, unique and enjoyable.”

LIMITATION & SUGGETION

CELSIM was asked to design and deliver a half-day team leadership
workshop as part of a two-day Leadership Summit for the Country
Heads and Account Directors of the recently formed Asia Pacific
regions of South East Asia, Australia and New Zealand.
The objective of the team leadership workshop was to develop strong
cross-regional and cross-functional relationships that are supportive,
congruent and culturally fluent to provide a foundation for growth and
continuous improvement in.
1. Leadership: develop insight and awareness with a fresh
perspective, become energetic leaders of own teams.
2. Teamwork: across the region, working across boundaries (physical,
political, cultural), especially as virtual teams.
3. Shared Situational Awareness: understanding of the benefits of
sharing resources and knowledge, how to align NOKIA strategy with
client needs

.
Suggestions given by the people ……..
During our survey we asked the people to give some
suggestions to the compananies there is similar suggestion
for both the companies given by 25peoples that they should not
increase their prices. And 1 suggestions given byonly 1 person
out of 50 that is cellular companies that there should be
somefunction to indicate the person is driving this will not avoid
accidents during.

Bibliography
1. www.nokia.com

2. En.wikipedia.org

3. www.scribd.com

4. www.business-standard.com

5. www.slideshare.com

6. www.moneycontrol.com

7. www.economictimes.indiatimes.com

8. Cell phone Tech Support (Magazine)

Dr. Hari Singh Gour Kendriya

Vishwavidyalaya
Department of Business Management
“Company Profile of Nokia”
 Questionnaire

1. Which product of Nokia do you use ?

a) Nokia N-series b) Nokia E-series c) Nokia Music phone d) Dual sim phone

2. How much are you satisfied with the products of Nokia?

a) Extremely satisfied b) Satisfied c) Not satisfied d) Not used

3. Are the products available near-by your residence ?

a) Yes b) No

4. Do salesman also come to sell the Products of Nokia to your house ?

a) Yes b) No

5. What are the things you like about Nokia?

………………………………………………………………………………………………
………………………………………………………………………………………………

6. Do you Like the Advertisements of the Products of Nokia on theTelevision ?

a) Yes b) No

7. Give your valuable comments or suggestions :

………………………………………………………………………………………………
………………………………………………………………………………………………
………………………………………………………………………………………………

Customer Name : ....................................................... Date:

Signature :